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Category: Technology

  • ZELIO Launches ₹49,500 Little Gracy for India’s Young Riders with 75 km Range, 25 km/h Speed, and Zero License Required

    With no RTO registration required and electricity costs under ₹2 per charge, Little Gracy opens new frontiers for school commutes, urban errands, and independent mobility for India’s youngest EV riders, backed by ZELIO’s 400+ dealership base and rapid expansion plan.

     In a move set to reshape the lower-speed electric vehicle market in India, ZELIO E Mobility has launched Little Gracy, a license-free electric scooter priced from just ₹49,500. Built specifically for riders aged 10 to 18, this sub-25 km/h vehicle doesn’t require registration with the RTO, making it ideal for schoolgoers, early commuters, and families seeking hyperlocal, eco-friendly transport.
    The scooter is available in three battery configurations, ranging from 55 to 75 km of range:

    • 48V/32AH Lead Acid at ₹49,500 with 55–60 km range
    • 60V/32AH Lead Acid at ₹52,000 with up to 70 km range
    • 60V/30AH Li-Ion at ₹58,000 with 70–75 km range

    All variants consume just 1.5 units of electricity per full charge, translating to energy costs below ₹2, depending on state tariffs. With a lightweight build of 80 kg, 150 kg load capacity, and modern features such as USB ports, reverse gear, digital meters, and anti-theft alarms, the scooter delivers a futuristic experience in a regulatory-free format.

    The 25 km/h top speed allows Little Gracy to bypass licensing requirements under India’s electric vehicle policy for low-speed electric two-wheelers, encouraging early-stage adoption among school-age and teenage users.
    “With Little Gracy, we are excited to introduce a product that is not only stylish and functional but also makes sustainable transportation accessible to younger riders,” said Kunal Arya, Co-Founder and Managing Director of ZELIO E Mobility Ltd. “Our goal has always been to make electric mobility a part of everyday life in India, and Little Gracy brings us one step closer.”
    The launch positions ZELIO in an underserved yet growing segment of India’s e-mobility market: pre-license, youth-oriented riders who represent the next 200 million commuters in India. With the scooter priced under ₹60,000, and backed by a two-year warranty on the motor, controller, and frame, the company is removing both affordability and ownership anxiety from the equation.

    ZELIO currently has over 400 dealerships across India and is aiming to cross 1,000 by end of 2025, with a strong focus on Tier 2 and Tier 3 cities. This aligns with the national EV agenda and the FAME-II scheme, which encourages the spread of clean, low-speed electric vehicles into non-metro markets. In fact, the Ministry of Road Transport and Highways has noted the rising traction of license-free EVs as a gateway for early electrification.
    The Little Gracy also supports gender-neutral design choices, with colors like Pink, Brown/Cream, White/Blue, and Yellow/Green. Add-ons like beaded key straps and smart locking systems signal a blend of utility and flair.
    With over 200,000 customers already served and sales across semi-urban belts, ZELIO’s market entry with Little Gracy isn’t just a product launch, it’s a strategic bet on mobility before maturity. In a country where most young people ride pillion until age 18, this scooter introduces a new phase: independent, electric, license-free movement.

    As India ramps up its goal for 30 percent EV penetration by 2030, vehicles like Little Gracy play a crucial role in widening the bottom of the pyramid. They are not just cheaper alternatives, but early gateways to electric mobility culture.
    Prittle Prattle News, featuring you virtuously, spotlights how India’s EV story is no longer only about sedans and scooters for salaried urbanites, but also about first rides, school commutes, and the electrification of everyday independence.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Barbie Is the New Black Mirror: HMD’s ₹7,999 Flip Phone Is the Most Stylish Digital Rebellion in India Right Now

    As over 270 million Indian Gen Z users seek a break from doomscrolling, HMD and Mattel deliver a device that rewrites the rules, less dopamine, more design, no distractions, and just enough sparkle to go viral.

     The HMD Barbie Phone isn’t a gimmick. It’s a glowing pink response to a black-and-white problem: digital fatigue. Launched exclusively on HMD.com at a special celebration price of ₹7,999, the limited-edition flip phone is a collaboration between Human Mobile Devices and Mattel, and it does something extraordinary. It makes going offline aspirational.
    In an era where India has more than 270 million Gen Z users tethered to their phones for over seven hours a day on average, the idea of a phone that can’t scroll might sound radical. But that’s exactly what makes it powerful. With two interchangeable covers inspired by Barbie’s ‘Totally Hair’ design and a 90s shooting heart pattern, a mirror on the front flap, and sparkly charms on a beaded strap, the phone is unapologetically analog. And that is exactly the point.

    What the HMD Barbie Phone represents is not retro revival. It is tech minimalism dressed in cultural maximalism. The phone has a basic 0.3MP camera, dual screens (2.8″ internal and 1.77″ external), dual SIM slots, nine-hour talk time, expandable 32GB storage, and runs on the S30+ operating system. No social media. No distractions. Just basic connectivity and visual flair.

    Ravi Kunwar, VP and CEO, HMD India and APAC, explained it clearly: “In a hyper-connected world, we’re proud to offer a refreshing alternative with our Barbie-inspired feature phone. This collaboration aligns with the growing demand for digital time-outs without sacrificing style or fun.”
    This demand is not fiction. Globally, over 39 percent of Gen Z is actively trying to reduce screen time according to Deloitte. From Brooklyn to Bengaluru, there is a movement toward intentional tech use. And it is being fuelled not by Silicon Valley, but by design-forward counterculture.
    The Barbie Phone is HMD’s Trojan horse in this space. It borrows the global success of Mattel’s Barbie IP, which grossed over $1.4 billion at the box office in 2023 and reached $5.4 billion in licensing revenue, and repurposes it for Gen Z India. A Barbie that doesn’t post, scroll, or react. A Barbie that mirrors your face instead of your feed.

    Ruth Henriquez, Head of Licensing at Mattel EMEA, nailed it: “This exciting Barbie phone collaboration with HMD addresses the growing desire for mindful technology use while delivering the playful experience our fans expect.”
    More than just a collectible or nostalgia trip, the Barbie Phone lands during a Y2K aesthetic resurgence. Pinterest and TikTok trend data show that terms like #Barbiecore, #DumbPhone, and #PastelTech are not fringe tags, they are entire product design categories. India’s urban youth, shaped by dopamine exhaustion, influencer fatigue, and digital burnout, are now turning to tactile, joyful, screen-light gadgets. And they are willing to pay for it.

    Priced just under ₹8,000, the HMD Barbie Phone is not cheap for a feature phone. But it is not supposed to be. It is a statement. That simplicity can be styled. That boredom can be beautiful. That less is not failure, it is freedom.
    With India’s smartphone penetration at over 70 percent, and feature phones still used by over 250 million people, the market space is ripe for a new middle lane: conscious tech. Devices that do less, look more, and feel just right.
    Prittle Prattle News, featuring you virtuously, celebrates this drop not for its color, but for its clarity. Because in a world where everyone is scrolling, the boldest move might just be to flip it shut.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • When Vicky Kaushal Drives Curvv, It’s Not Just the ‘Take the Curvv’ Campaign,  It’s Tata’s Thesis on the Future of Indian Mobility Culture

    In pairing a ₹10,000 Cr+ IPL viewership platform with a self-made star like Vicky Kaushal, Tata Motors is signaling that its electric future won’t just be functional,  it will be aspirational, cinematic, and emotionally native.

    When Tata Motors announced its collaboration with Vicky Kaushal for its passenger and electric vehicle portfolio, it wasn’t just rolling out another celebrity endorsement. It was rolling out a narrative. A thesis. A cultural signal wrapped in an ad campaign.
    Titled ‘Take the Curvv’, the campaign doesn’t just mark the launch of the Tata Curvv, a bold new entry into India’s mid-size SUV and EV crossover segment. It marks the fusion of cinema, sport, electric mobility, and new India’s emotional vocabulary. And where better to drop that signal than the IPL, India’s ₹10,000 Cr+ media machine with over 500 million viewers in 2024 alone?
    Vicky Kaushal’s own arc is deliberate. An outsider. A hustler. An actor who rose not by legacy but by risk-taking and reinvention,  just like the Curvv. From Masaan to Sardar Udham to URI, his body of work has been shaped by intensity, depth, and a refusal to be typecast. That’s what Tata Motors saw: not just a name, but a narrative carrier.

    The Curvv, in many ways, isn’t just a car. It’s Tata Motors’ shot at building a lifestyle object, not just a utility vehicle. Its design-forward language, coupe-style profile, and category-first tech features place it at the intersection of performance and personality. In a market where EVs are projected to make up 30% of passenger car sales by 2030 (NITI Aayog), Curvv is Tata’s bridge from mainstream to modern.
    Tata Passenger Electric Mobility CCO Vivek Srivatsa noted the synergy: “Vicky and Tata Motors share values of authenticity and positive disruption. As we lead the transformation of the passenger and electric vehicle landscape, this campaign celebrates individuals who carve their own path.”
    And that’s the play. ‘Take the Curvv’ isn’t feature-first. It’s feeling-first. While other automakers lean on torque and top speed, Tata leans on self-belief. IPL ad spots are just the medium,  the message is emotional mobility.

    This approach mirrors global automotive storytelling shifts. Think how Tesla sells vision over volume, or how BMW’s i-series markets mindset over mileage. Tata is now shaping its own version of this: an EV experience that feels like growth, not just movement.
    It also fits a rising India. Gen Z and millennial consumers,  over 65% of India’s working population,  don’t just want transport. They want tools of identity. Just like they wear Bira91, not beer; or boAt, not headphones,  they want their cars to reflect values, not velocity.
    The campaign’s soundtrack, aesthetic, and VFX-enhanced visuals don’t scream engineering. They whisper emotion. The 20-second IPL ads aren’t about product awareness; they’re about subconscious brand romance. And Vicky? He’s not promoting. He’s performing. Living out the metaphor.

    This isn’t Tata Motors jumping on a celeb trend. It’s doing what it did with the Nexon EV or the Tiago.ev,  playing the long game. Curvv isn’t for everyone, and that’s the point. It’s for those who see their car as a mirror, not a machine.
    As IPL 2025 continues and media value hits record highs, this campaign won’t just run between overs. It will linger in feeds, hashtags, reels, and headlines. Because this isn’t about Vicky Kaushal or even Tata Motors. It’s about a mindset shift. A mobility revolution that doesn’t drive straight.
    Prittle Prattle News, featuring you virtuously, brings you stories that decode the deeper language behind campaigns, brands, and cultural breakthroughs. Because sometimes, a car is more than a car. And a curve, more than a turn.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Crown Worldwide Group’s 60-Year Legacy: Expanding India’s Role in AI-Powered Logistics & Digital Transformation

    India contributes 12-13% of Crown’s global revenue, leading its AI-driven transformation in logistics, high-security data management, and sustainable workspaces, as the global records industry crosses $100 billion.

    Crown Worldwide Group Celebrates 60 Years of Innovation, Strengthens Commitment to India
    India Among Top 5 Markets, Contributing 12-13% to Global Revenue
    Group to Strengthen Its Workspace and 3PL Logistics Business Integrating AI
    Crown Worldwide Group, a global leader in logistics, records management, and international mobility, is celebrating 60 years of innovation, seamless service delivery, and steadfast industry leadership. Since its founding in 1965 by Jim Thompson, Founder and Chairman, the company has supported corporations and families in relocating and establishing their workspaces and homes with ease.
    Over the decades, Crown has built a reputation for excellence in art logistics, secure records management, and corporate mobility. With a strong presence in 45 countries and servicing over 10,000 corporate clients globally, the company remains committed to expansion, with India emerging as a key growth driver.

    Jennifer Harvey, Group CEO of Crown Worldwide Group, emphasized the company’s adaptability and focus on future growth:
    “Reaching this milestone is a testament to the dedication of our employees and the trust of our clients. As we look ahead, we remain focused on innovation, sustainability, and expanding our services to meet the evolving needs of businesses and individuals worldwide.”

    India’s Growing Significance for Crown Worldwide Group
    India has become one of Crown Worldwide Group’s top 5 global markets, contributing 12-13% of the company’s global revenue. Crown established its India operations in 1997, becoming the first foreign corporation in the sector with 100% foreign participation.Starting in Mumbai, Crown quickly expanded across Delhi, Chennai, Bengaluru, Kolkata, Ludhiana, and Hyderabad, transitioning from leased properties to full-fledged infrastructure ownership to strengthen its long-term footprint.

    Crown’s Strategic Growth Areas in India
    Crown Worldwide Group is focusing on several key areas for expansion:

    • Records Management Transformation – Currently storing 40 million cartons of critical data, Crown is rebranding its Records Management business to emphasize digitalization, AI-powered compliance, and automated workflows.
    • Sustainable Logistics & Workspace Solutions – Through Crown Workspace, the company is enhancing its furniture and IT renewal services to help businesses meet the evolving demands of modern work environments.
    • Expanding High-Value Storage Facilities – With a $1.4 billion real estate portfolio, Crown is investing in bonded warehouses, climate-controlled storage, and high-end logistics solutions for sectors like healthcare and pharma logistics, fine art, and premium goods storage.
    • AI-Enhanced Corporate Mobility & Relocation – As demand for corporate relocation services evolves, Crown is launching AI-driven tracking, automated compliance, and assignee well-being solutions.

    Decarbonization & Sustainability – Having mapped its global carbon footprint, Crown is integrating eco-friendly storage and sustainable logistics models as part of its long-term environmental strategy

    Srinivas Krishnan, Managing Director, South Asia at Crown Worldwide Group, shared insights on the company’s India expansion:
    “As Crown celebrates six decades of global leadership, India remains one of our fastest-growing markets. Solid partnerships, deep customer insights, and the integration of cutting-edge technology have defined our success here. With continued investment in AI-driven logistics and high-security records management, we are poised for exponential growth.”

    India’s Role in the $100 Billion Global Information Management Industry
    The global information management sector is projected to exceed $100 billion by 2027, and India is playing a crucial role in its expansion. With rising demand for secure digital records, compliance-driven solutions, and next-gen data security, Crown is positioning itself as a leader in AI-powered information management solutions.

    Looking Ahead: Crown’s Next Chapter in India and Beyond
    As Crown Worldwide Group marks its 60th anniversary, the company remains committed to leadership, innovation, and sustainable growth. With AI-driven solutions, investments in digital logistics, and high-value storage, Crown is set to redefine the future of logistics and corporate mobility in India and beyond.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Cloud-Native Pioneer WSO2 Expands Leadership Team with Industry Veterans Tami Reller and Nina Hargus to Propel Digital Innovation

    With expertise in finance, marketing, and digital transformation, Tami Reller and Nina Hargus bring decades of leadership to WSO2 as the company accelerates its mission to enable secure digital experiences with the appointment of two high-caliber industry leaders to its board of directors.

    WSO2, the leader in enterprise digital infrastructure technology, today announced the appointment of Tami Reller and Nina Hargus to its board of directors. These accomplished executives bring decades of leadership experience in marketing, strategy, finance, and technology, strengthening WSO2’s ability to drive global growth and digital innovation.

    Tami Reller: A Leader in Finance, Digital Strategy, and Marketing
    Tami Reller brings a wealth of experience in financial, digital, and marketing leadership. She has held executive positions at Great Plains Software, Microsoft, and UnitedHealth Group, serving in key roles including Chief Financial Officer, Chief Digital Officer, and Chief Marketing Officer. Most recently, she was the Chief Executive Officer of Duly Health and Care, the largest independent physician group in the United States.
    In addition to joining WSO2’s board, Tami currently serves on the board of directors for SPS Commerce (NASDAQ: SPSC), HealthBridge, and Fairview Health. She holds a bachelor’s degree in Mathematics from University of Minnesota, Moorhead and an MBA from St. Mary’s College in Moraga, California.

    Nina Hargus: Returning to Guide WSO2’s Marketing and Growth Strategies
    Nina Hargus previously served on WSO2’s board from July 2023 to May 2024, playing a pivotal role in the company’s transition under EQT ownership. She has held Chief Marketing Officer (CMO) roles at EMC, Virtustream, and VCE, as well as a senior executive role at Dell Technologies, where she led Global Field and Partner Marketing during the Dell-EMC merger.
    Nina is an External Advisor in the Bain Advisory Network and continues to mentor emerging leaders. She holds a BA in Economics from Wellesley College and attended the MIT Sloan Executive Education program.

    WSO2’s Continued Expansion and Market Leadership
    With WSO2’s cloud-native solutions enabling organizations worldwide to execute 60 trillion transactions and manage over 1 billion identities annually, the insights and experience of Tami Reller and Nina Hargus will be invaluable. Their expertise will help guide WSO2’s expansion strategy, enhance brand positioning, and ensure alignment between business objectives and marketing initiatives.
    “As we continue to empower enterprises with cloud-native technologies that fuel innovation, we are excited to welcome Tami and Nina to our board,” said Dr. Sanjiva Weerawarana, Founder and CEO of WSO2. “Tami’s leadership in finance and digital strategy, coupled with Nina’s proven marketing expertise, will be instrumental in shaping WSO2’s future as we accelerate our global growth and innovation.”

    Both executives expressed their enthusiasm for joining WSO2 at this pivotal time.
    “I’m honored to support WSO2’s mission of enabling businesses to create exceptional digital experiences,” said Tami Reller. “I look forward to working with the leadership team to drive growth and innovation.”
    “My passion lies in helping companies differentiate and scale through strategic marketing and go-to-market initiatives,” added Nina Hargus. “WSO2 has a strong history of innovation, and I am excited to contribute to its continued success.”


    Founded in 2005, WSO2 is the largest independent software vendor providing open-source API management, integration, and identity and access management (IAM) products. WSO2’s platforms, including Choreo, a next-gen internal developer platform, empower organizations to leverage the full potential of APIs for the secure delivery of digital services and applications.
    Recognized as leaders by industry analysts, WSO2 has over 800 employees worldwide, with offices in Australia, Brazil, Germany, India, Spain, Sri Lanka, the UAE, the UK, and the US, generating nearly USD 100M in annual recurring revenue.
    Visit WSO2 to learn more. Follow WSO2 on LinkedIn and X (formerly Twitter).
    Trademarks and registered trademarks are the properties of their respective owners.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • ChatGPT and Workplace Hypocrisy: The Silent AI Revolution No One Talks About

    Despite AI becoming a workplace essential, many professionals secretly rely on ChatGPT while publicly discrediting its use. This paradox highlights deeper concerns about authenticity, skill dilution, and job security in the evolving workforce – by Smruti Bhalerao, Editor-in-Chief, Prittle Prattle News

    In today’s rapidly evolving workplace, artificial intelligence (AI) tools like ChatGPT have become integral to various professional settings. They assist in drafting emails, generating ideas, and even coding. However, a curious paradox has emerged: many professionals who privately utilize AI tools often criticize others for doing the same. This double standard raises questions about authenticity, skill, and the evolving nature of work.

    The Rise of AI in Professional Settings
    AI’s integration into daily tasks has been swift and transformative. Tools like ChatGPT offer quick solutions, streamline workflows, and enhance productivity. For instance, a marketing professional might use AI to draft campaign slogans, while a developer could employ it to debug code. The efficiency and accuracy provided by these tools are undeniable. According to a recent survey, 75% of workers reported using AI in the workplace in 2024, with nearly half adopting it within the last six months.

    The Underlying Hypocrisy
    Despite the widespread adoption of AI, there’s a prevailing sentiment against overt reliance on these tools. This hypocrisy can be attributed to several factors:

    • Perception of Authenticity: There’s a belief that work produced without AI assistance is more genuine. Professionals fear that admitting to AI use might lead others to question their expertise or dedication.
    • Skill Dilution Concerns: Relying on AI might be seen as a crutch, potentially diminishing one’s skills over time. Colleagues may view AI-dependent work as lacking the depth achieved through manual effort.
    • Fear of Job Displacement: Embracing AI openly could signal that certain tasks can be automated, leading to concerns about job security. This fear prompts individuals to downplay their AI usage while criticizing others to maintain their professional standing.

    OpenAI’s Leadership Amidst the AI Evolution
    At the forefront of AI development is OpenAI, the organization behind ChatGPT. The leadership team has played a pivotal role in shaping AI’s trajectory:

    • At the forefront of AI development is OpenAI, the organization behind ChatGPT. The leadership team has played a pivotal role in shaping AI’s trajectory:
    • Sam Altman: As CEO and co-founder, Altman has steered OpenAI through significant milestones, balancing innovation with ethical considerations.
    • Greg Brockman: Serving as President and co-founder, Brockman’s technical acumen has been instrumental in OpenAI’s advancements.
    • Jakub Pachocki: The Chief Scientist Officer leads groundbreaking research, ensuring OpenAI remains at the cutting edge of AI technology.
    • Sarah Friar: Appointed as Chief Financial Officer in June 2024, Friar brings a wealth of experience from her tenure at Nextdoor and Block, Inc., strengthening OpenAI’s financial strategy.
    • Kevin Weil: Joining as Chief Product Officer, Weil’s background with Twitter and Instagram positions him to drive user-centric AI product development.Scott Schools: As Chief Compliance Officer, Schools ensures OpenAI’s operations adhere to legal and ethical standards, a crucial role in today’s regulatory environment.
    Navigating the Double Standard
    Addressing this hypocrisy requires a cultural shift:
    • Promoting Transparency: Organizations should cultivate environments where AI use is openly discussed and accepted. Recognizing AI as a tool rather than a replacement can alleviate fears.
    • Redefining Skill Sets: Emphasizing that proficiency includes effectively leveraging AI can reshape perceptions. Training programs can help employees integrate AI without compromising their expertise.
    • Ensuring Ethical Use: Establishing guidelines for responsible AI usage can mitigate concerns about over-reliance and maintain the integrity of work produced.

    Conclusion
    The ambivalence toward AI tools like ChatGPT reflects deeper anxieties about authenticity, skill, and job security. By fostering transparency and redefining competencies, professionals can embrace AI’s benefits without fear of judgment. As AI continues to evolve, so too must our perceptions and integrations of these technologies in the workplace.
    For more insights on technology and workplace dynamics, visit Prittle Prattle News.

    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • SIAM Motor Vehicles Data – India’s Auto Market Gains Momentum: Passenger Vehicle Sales Hit Record High in February 2025

    February 2025 auto sales set new benchmarks, with SUVs growing by 10.6%, three-wheelers up 4.7%, and two-wheelers declining by 9%.

    The Indian auto industry witnessed a record-breaking performance in February 2025, driven by the continued demand for SUVs and three-wheelers, even as the two-wheeler segment declined. According to data from the Society of Indian Automobile Manufacturers (SIAM), the month saw a 1.9% year-on-year (YoY) increase in passenger vehicle sales, setting a new benchmark for February.
    Key Highlights from SIAM’s February 2025 Auto Report
    Two-Wheelers: 13,84,605 units (-9.0% YoY), reflecting sluggish demand amid economic pressures and changing mobility trends.

    • Passenger Vehicle Sales: 3,77,689 units (+1.9% YoY), marking the highest-ever February sales recorded.
    • SUV & Utility Vehicles: 2,45,508 units (+10.6% YoY), highlighting the growing consumer shift towards bigger vehicles.
    • Three-Wheelers: 57,788 units (+4.7% YoY), continuing their upward trend, supported by urban and commercial demand.

    SUV Boom Continues to Dominate Market Trends
    The SUV segment remains the strongest growth driver in India’s auto industry. With a 10.6% increase in sales, utility vehicles accounted for over 60% of total passenger vehicle sales in February. Companies such as Mahindra & Mahindra, Hyundai Motor India, and Maruti Suzuki saw a surge in SUV demand, fueled by new model launches and consumer preference for spacious, feature-rich vehicles.
    According to SIAM Director General Rajesh Menon, the industry’s performance was largely driven by utility vehicles, as consumers increasingly favor SUVs over sedans and hatchbacks. “The demand for SUVs has reshaped the Indian automobile market, with companies ramping up production to meet the surge,” he said.

    Three-Wheelers Maintain Positive Growth Amidst Rising Urban Demand
    The three-wheeler market recorded a 4.7% growth, with passenger carriers leading the segment. The demand for urban shared mobility solutions, including auto-rickshaws and electric three-wheelers, contributed to this consistent rise. Bajaj Auto, Piaggio Vehicles, and TVS Motor Company remained top players in this category, with strong domestic sales and exports.
    Industry analysts attribute this growth to rising fuel prices and government incentives for electric three-wheelers, particularly in urban centers like Delhi, Mumbai, and Bengaluru.

    Two-Wheelers Face Decline, Market Sentiment Remains Weak
    While passenger vehicles and three-wheelers saw gains, the two-wheeler segment declined by 9% YoY, with sales falling to 13,84,605 units.
    The decline was primarily due to:

    • Weaker rural demand, where motorcycles are traditionally popular.
    • Economic factors, including fuel price hikes and high ownership costs.
    • Shifting consumer preferences towards electric two-wheelers, though adoption remains slow.

    Major brands like Hero MotoCorp, Honda Motorcycle & Scooter India, and Bajaj Auto saw fluctuations in demand, though scooters showed resilience, particularly in urban markets.

    Export Markets Continue Strong Performance
    India’s vehicle exports remained a key highlight, especially for two-wheelers, which saw a 19.3% YoY increase, driven by demand from Latin America and Africa.

    • Passenger Vehicle Exports: 56,638 units (+4.8% YoY)
    • Three-Wheeler Exports: 26,024 units (+0.7% YoY)
    • Two-Wheeler Exports: 3,91,408 units (+19.3% YoY)

    This highlights India’s growing dominance in the global automotive supply chain, particularly in the affordable and fuel-efficient vehicle segment.

    Market Outlook: What’s Next for the Auto Industry?
    Despite mixed sectoral performance, SIAM remains optimistic about continued growth in the coming months. The upcoming festive season, including Holi and Ugadi, is expected to provide a boost to auto sales in March, with further momentum expected in Q1 FY 2025-26.
    Additionally, EV adoption in the passenger and three-wheeler categories is accelerating, as manufacturers invest in charging infrastructure and battery technology. The government’s push for electric mobility through FAME II subsidies and tax incentives is expected to further impact sales trends in the near future.

    Conclusion: A Market in Transition
    The February 2025 auto sales report underscores the ongoing transition in India’s automotive landscape. While SUVs and three-wheelers continue their growth trajectory, challenges remain in the two-wheeler segment, reflecting a shifting consumer mindset. With strong domestic demand, growing exports, and government support for green mobility, the industry is set for an exciting phase of transformation.
    For a detailed breakdown of the SIAM February 2025 report, visit the Society of Indian Automobile Manufacturers (SIAM).
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • SAP Transformation Takes Center Stage: NTT DATA Recognized as Industry Leader by Everest Group

    With enterprises accelerating SAP S/4HANA transitions, NTT DATA’s expertise in AI-driven automation and industry-specific solutions secures its leadership position.

     As global enterprises intensify their shift towards SAP S/4HANA, the demand for scalable, AI-powered SAP transformation services has reached unprecedented levels. Amid this surge, NTT DATA has emerged as a dominant force, earning the title of Leader in the Everest Group SAP Business Application Services PEAK Matrix Assessment 2025.
    This recognition underscores NTT DATA’s ability to drive seamless digital transformations by leveraging AI-driven automation, advanced analytics, and a robust ecosystem of SAP-certified industry solutions. The company’s expertise in SAP S/4HANA, SAP SuccessFactors, SAP Analytics Cloud, and SAP Ariba has positioned it as the go-to partner for enterprises navigating complex SAP migrations.

    The SAP landscape is witnessing one of its most significant overhauls in recent history. With SAP ERP Central Component (SAP ECC) support phasing out, businesses worldwide are under pressure to transition to SAP S/4HANA before the 2027 deadline. As a result, SAP migration services have become a focal point for enterprises seeking to modernize operations, optimize costs, and enhance agility. According to Everest Group’s findings, NTT DATA has set itself apart by offering comprehensive SAP transformation capabilities spanning advisory, implementation, and post-go-live support. It delivers industry-specific SAP solutions tailored to manufacturing, retail, healthcare, and financial services, while also integrating AI-powered automation and intelligent cloud solutions to accelerate time-to-market for enterprises. A highly skilled workforce with a balanced global delivery model ensures cost-effective, high-impact SAP deployments.

    The Everest Group report highlights the increasing role of AI-driven automation in enhancing SAP implementations. NTT DATA’s investment in AI-powered tools has helped enterprises reduce migration costs, improve efficiency, and minimize downtime. With solutions such as SAP S/4HANA conversion R2R, Intelligent Business Suite, and GLASSWING, NTT DATA has successfully streamlined SAP transitions for global enterprises. As companies embrace the future of digital business, SAP transformations must evolve beyond traditional ERP upgrades. NTT DATA’s AI-driven solutions, cloud-first strategies, and deep industry expertise ensure that businesses can unlock the full potential of SAP’s intelligent enterprise framework, said Norbert Rotter, CEO of NTT DATA Business Solutions.

    NTT DATA’s ability to cater to businesses of all sizes, from SMBs to large-scale enterprises, has been a key differentiator in its market impact. The company’s strengthened partnerships with SAP, Amazon Web Services (AWS), and Microsoft Azure have enabled it to provide multi-cloud SAP migration services that enhance business flexibility. Further bolstering its leadership position, NTT DATA holds multiple SAP accolades, including Platinum Partner Status with SAP, RISE with SAP Validated Partner for cloud-based ERP transformations, GROW with SAP Partner supporting mid-sized enterprises in scaling their digital capabilities, and SAP-certified solutions across seven core business functions.

    Being recognized as a Leader in SAP Business Application Services is a reflection of our unwavering commitment to innovation and excellence. Our ability to drive large-scale SAP transformations, execute cost-effective cloud migrations, and provide AI-powered solutions is what makes us the preferred partner for enterprises worldwide, said Gaurav Agarwal, EVP, MD & CEO, NTT DATA Business Solutions India.

    According to market research, the global SAP services market is projected to exceed $40 billion by 2026, fueled by the widespread adoption of SAP S/4HANA, AI integration, and cloud-based solutions. As enterprises race to modernize their SAP landscapes, service providers like NTT DATA are playing a critical role in shaping the future of business applications. With enterprises shifting to cloud-first SAP solutions before the ECC deadline, service providers must offer differentiated migration strategies that maximize ROI. NTT DATA’s strong technical expertise, deep domain knowledge, and flexible commercial models make it a trusted leader in this evolving space, said AS Yamohiadeen, Practice Director at Everest Group.

    NTT DATA’s leadership in SAP Business Application Services is a testament to its ability to navigate the complexities of enterprise transformation. Through its AI-powered automation, industry-specific SAP solutions, and strategic global partnerships, NTT DATA is empowering businesses to unlock new efficiencies and thrive in the digital economy. As SAP adoption accelerates, organizations looking to future-proof their ERP systems, enhance agility, and drive competitive advantage will find NTT DATA to be a trusted partner in their digital transformation journey.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Raptee.HV’s High-Voltage T30 Becomes India’s First CCS2 DC Fast-Charging Motorcycle, Exceeds 8,000 Registrations, and Achieves $25M in First-Year Sales

    Raptee.HV has set a new standard for India’s electric motorcycle industry by launching the country’s first ARAI-certified high-voltage EV motorcycle. The T30 brings electric car-level tech to motorcycles, offering record-breaking charging speeds, ICE-rivaling performance, and an industry-best 8-year battery warranty. With 8,000+ registrations secured, the company has met its ambitious $25M first-year sales goal ahead of schedule, signaling a major shift in India’s two-wheeler market.

     Raptee.HV has set a new benchmark in India’s electric vehicle industry by launching the T30, India’s first high-voltage electric motorcycle, designed with advanced EV car technology. The T30 is the only electric motorcycle in India to be certified by the Automotive Research Association of India (ARAI) and compatible with CCS2 DC fast charging, unlocking access to over 22,000 charging stations across the country.
    With a performance equivalent to 300cc ICE motorcycles, the T30 is setting new standards in speed, reliability, and efficiency. The strong consumer response has driven 8,000+ pre-registrations, allowing Raptee.HV to meet its ambitious $25M first-year sales target ahead of schedule. The company is now preparing for an aggressive expansion phase, with talks underway to raise $19M in funding to support production and distribution.

    Raptee.HV’s Breakthrough in High-Voltage Electric Two-Wheelers
    Founded in 2019, Raptee.HV was created to bridge the gap between ICE motorcycles and electric vehicles by leveraging high-voltage powertrain technology, commonly used in electric cars. Unlike conventional low-voltage electric scooters, the T30 brings significant improvements in charging speed, range, and reliability, marking a first in India’s two-wheeler segment.
    The company has filed 156 patents covering its powertrain, vehicle design, and battery management systems, making it one of the most technologically advanced electric motorcycle brands in the country.

    How the T30 Stands Out in the EV Market
    The Raptee.HV T30 is the only electric motorcycle in India to integrate high-voltage technology, a feature typically reserved for electric cars. With CCS2 fast-charging compatibility, riders can charge their T30 at public DC fast-charging stations across India, making it as convenient as charging an electric car.
    Unlike existing electric two-wheelers that depend on slow-charging infrastructure, the T30 charges significantly faster, making long-distance travel more practical for electric motorcycle users.
    The T30 also addresses key concerns around EV reliability. Since the motorcycle is powered by the same technology used in electric cars, it offers an industry-leading 8-year battery warranty, a feature previously unavailable in the Indian two-wheeler market.

    Record-Breaking Sales and Expansion Plans
    Raptee.HV launched its T30 motorcycle in October 2024 and has since received over 8,000 registrations from customers across India. This demand has allowed the company to meet its first-year sales target of $25M. The company plans to start deliveries in Chennai and Bengaluru by Q1 2025-26 before expanding to other metro cities.
    The company raised its last funding round in October 2023, led by Blue Hill Capital and Artha 99, along with a group of Indian and international family offices. Currently, Raptee.HV is in discussions to raise an additional $19M to support its working capital requirements and national expansion plans.

    The Competitive Edge of High-Voltage Technology
    One of Raptee.HV’s biggest achievements has been achieving price parity with 300cc ICE motorcycles, with the T30 priced at ₹2.39 lakh ex-showroom. The total cost of ownership is significantly lower, thanks to government subsidies, lower running costs, and zero fuel expenses.
    Jayapradeep Vasudevan, Chief Business Officer at Raptee.HV, highlighted the impact of ARAI certification, calling it a milestone for the Indian EV industry. He explained that the high-voltage technology used in the T30 not only enhances performance and charging efficiency but also helps address EV adoption barriers, such as range anxiety and charging infrastructure concerns.
    The T30 is engineered to deliver a superior riding experience, with faster acceleration, enhanced safety features, and next-generation software capabilities. The motorcycle’s digital ecosystem includes real-time diagnostics, over-the-air (OTA) updates, and smart energy management, ensuring optimal efficiency.

    India’s Growing High-Voltage EV Ecosystem
    Raptee.HV’s entry into high-voltage electric motorcycles aligns with the government’s push for EV adoption under initiatives such as the Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme by the Ministry of Heavy Industries (MHI).
    The company is the only Indian EV manufacturer to receive non-dilutive funding from MHI and ARAI, further reinforcing its position as a key innovator in India’s growing EV landscape.
    With high-voltage EV technology becoming the global standard, Raptee.HV is well-positioned for international expansion. The company’s T30 is already compatible with CCS2 DC fast chargers worldwide, giving it a natural entry point into global markets.

    Building the Future of Electric Motorcycles
    Raptee.HV operates from a 4.5-acre facility in Manapakkam, Chennai, integrating research, development, and manufacturing under one roof. The plant has an installed production capacity of 100,000 units annually, allowing the company to scale operations rapidly.
    For future expansion, Raptee.HV has acquired 40 acres in SIPCOT Cheyyar, which will serve as the base for its next phase of manufacturing and product development.
    Dinesh Arjun, Co-Founder and CEO of Raptee.HV, emphasized that the transition to high-voltage technology is inevitable in motorcycles, just as it was for electric cars. He explained that while it took six years to develop the high-voltage platform, the company is now in a position to launch a new motorcycle every 12 months moving forward.

    Why the Raptee.HV T30 is a Game-Changer
    The Raptee.HV T30 is not just another electric motorcycle—it is a technology-driven breakthrough. By leveraging high-voltage powertrains, Raptee.HV has created a motorcycle that can rival petrol-powered counterparts in speed, reliability, and cost-effectiveness.With 8,000+ pre-registrations, $25M in first-year sales, and an upcoming $19M funding round, Raptee.HV is set to lead the next wave of EV adoption in India.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Wardwizard Innovations Dispatches 4,00,000 USD Worth of Electric Three-Wheelers to the Philippines Under $1,290,000,000 Partnership

    Expanding India’s EV Leadership in Southeast Asia with Customized Sustainable Mobility Solutions

    Wardwizard Innovations & Mobility Limited, one of India’s leading electric vehicle manufacturers under the brands ‘Joy e-bike’ and ‘Joy e-rik’, has taken a major step in its $1.29 billion global EV expansion by dispatching four additional customized electric three-wheelers to the Philippines for local market testing.
    This $4,00,000 USD shipment strengthens the company’s commitment to accelerating sustainable public transport solutions through its partnership with Beulah International Development Corporation. The newly dispatched EV models, which follow the earlier shipment of the e-Trike (Driver + 10) in Q3 FY 2024-25, will undergo testing to assess compliance with Philippine transportation regulations and ensure their adaptability to local conditions.

    Wardwizard Innovations has developed custom-built electric three-wheelers designed for urban commutes, shared mobility, and cargo transport. The latest models include variants such as driver + 2 + 3 seating for urban connectivity, driver + 3 + 3 seating for enhanced passenger capacity, and driver + 6 (3+3 facing) seating for shared mobility. Additionally, a cargo/loader variant has been shipped to support sustainable commercial logistics.
    These vehicles are being tested in collaboration with Beulah International Development Corporation, a prominent business integration and EPC firm in the Philippines, backed by RP Connect, which is leading efforts to modernize public transportation in the country. The strategic deployment of electric three-wheelers reflects Wardwizard Innovations’ vision of pioneering green mobility solutions in international markets, particularly in regions that are actively transitioning toward sustainable transport infrastructure.

    Strengthening India’s Global EV Influence with Sustainable Mobility
    This shipment is a part of Wardwizard Innovations’ broader strategy to expand India’s EV export footprint and bring next-generation electric vehicles to new global markets. The company’s innovations in electric three-wheelers cater specifically to local transportation needs, ensuring that the vehicles meet regional regulations, road conditions, and passenger demands.
    Yatin Gupte, Chairman & Managing Director of Wardwizard Innovations & Mobility Limited, emphasized the company’s commitment to transforming public transportation in the Philippines while driving India’s leadership in global EV exports. He stated that the company remains focused on delivering innovative, efficient, and market-relevant EV solutions. With these additional vehicles now dispatched for testing, Wardwizard Innovations is making steady progress in fulfilling its commitment under this strategic $1.29 billion collaboration. He added that India is emerging as a dominant force in the global EV landscape, and Wardwizard Innovations is proud to play a significant role in bringing its advanced sustainable mobility solutions to Southeast Asia.

    Accelerating the Green Mobility Transition in the Philippines
    This development follows the signing of a Memorandum of Understanding (MoU) between Wardwizard Innovations & Mobility Limited and Beulah International Development Corporation, which outlines a plan to modernize the Philippines’ public transport sector using advanced EV technology. The agreement includes the deployment of electric two-wheelers, three-wheelers, and specially designed four-wheelers for commercial use, reinforcing the long-term partnership between India and the Philippines in green transportation initiatives.

    Under the partnership, the electric vehicles will undergo rigorous testing and evaluation to ensure they align with the Philippine government’s push toward sustainable urban transport. This includes performance assessments, regulatory compliance checks, and market viability studies to determine the most effective way to integrate electric three-wheelers into public and private transportation networks.
    As the global EV market expands, emerging economies such as the Philippines, Vietnam, and Thailand are becoming focal points for electrified transportation solutions. The Philippine government’s aggressive push toward green mobility, coupled with the country’s growing demand for cost-effective and efficient public transport alternatives, presents a major opportunity for Indian EV manufacturers to drive the transition.

    Wardwizard Innovations’ Expanding Global Footprint
    With a growing portfolio of electric two-wheelers, three-wheelers, and soon-to-be-launched four-wheelers, Wardwizard Innovations & Mobility Limited is rapidly becoming a key player in the global electric vehicle sector. The company’s presence in over 400+ cities across India and its expansion into international markets like the Philippines reflect its aggressive growth strategy.
    Wardwizard Innovations is also the first listed EV manufacturer on the Bombay Stock Exchange, underscoring its financial strength and industry credibility. With a strong focus on zero-emission vehicles, the company aims to provide sustainable mobility solutions that reduce carbon emissions, improve air quality, and support global decarbonization efforts.
    This latest shipment to the Philippines is expected to pave the way for larger commercial EV orders, further cementing Wardwizard Innovations’ status as a leader in India’s growing EV export market.
    About Wardwizard Innovations & Mobility Limited
    Wardwizard Innovations & Mobility Limited is one of India’s leading EV manufacturers, offering a wide range of electric vehicles under the brands Joy e-bike and Joy e-rik. The company has developed over 10 EV models across the high-speed and low-speed categories, with a strong presence in over 400+ cities across India. As a pioneer in zero-emission mobility solutions, Wardwizard Innovations is committed to driving the global transition toward green energy and expanding its footprint into new international markets.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.