Brand custodians at Seagram’s Royal Stag say the live music property will tour four cities blending Bollywood and hip hop cultures
Badshah, Divine, and Armaan Malik lead Season Four of Royal Stag BoomBox
National, 5 February 2026: Seagram’s Royal Stag has announced the return of its experiential music property Royal Stag BoomBox with Season Four, expanding the platform into a four city live tour spanning Kolkata, Vizag, Mumbai, and Mohali.
The Season Four line up is led by Badshah, Divine, and Armaan Malik, alongside performances by Neeti Mohan, Nikhita Gandhi, Rashmeet Kaur, Sreerama Chandra, and the rock band Fossils. The tour will also feature hip hop artists Raftaar and Dino James, with DJ Sahil Gulati joining the line up. Expanding beyond music, the festival will include a live gaming face off featuring gaming creator Payal Dhare.
Badshah Divine Armaan Malik live tour India Bollywood and hip hop collaborations live India Brand led music IPs India PP News Brand sponsored entertainment platforms India Entertainment events touring multiple cities India Hip hop and Bollywood stage collaborations India Indian hip hop artists live performances PP News Indian live entertainment youth audiences Indian live music landscape festival properties Indian music festival circuit February March 2026 Indian music IPs with brand ownership Large scale music production India festivals Live concert culture India Smruti Bhalerao Live DJ and rap performances Indian festivals Multi city live music festivals India 2026 Music and youth culture coverage PP News Music festivals blending genres India 2026 Prittle Prattle News entertainment reporting Royal Stag BoomBox artist line up coverage Royal Stag BoomBox cultural showcase India Royal Stag BoomBox gaming integration Payal Dhare Royal Stag BoomBox Kolkata Vizag Mumbai Mohali Royal Stag BoomBox live concert experience Royal Stag BoomBox Season Four PP News Royal Stag BoomBox ticketed events India Royal Stag Pernod Ricard flagship brand events Seagram’s Royal Stag music property youth culture Youth focused experiential music platforms India Youth music experiences India Smruti Bhalerao
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