Spice Lounge Food Works Announces Hyderabad Music Event Honouring Ilaiyaraaja’s 50-Year Legacy

Spice Lounge Food Works Limited, through XORA World, will host a large-scale cultural event at Gachibowli Stadium on 28 March 2026 to celebrate five decades of Maestro Ilaiyaraaja’s contribution to Indian music

Spice Lounge Food Works Limited has announced a landmark cultural event to commemorate 50 years of musical excellence by Ilaiyaraaja. The event, curated by XORA World, the company’s cultural and experiential platform, will be held on March 28, 2026, at Gachibowli Stadium in Hyderabad.
The announcement marks a significant step in Spice Lounge Food Works’ strategic expansion into experience-led consumer platforms, complementing its core food and beverage operations.

XORA World operates as a proprietary platform under Rightfest, a wholly owned group entity of Spice Lounge Food Works Limited. The upcoming concert represents a major milestone for the platform as it scales its presence in large-format cultural programming and live experiences across urban India.
Maestro Ilaiyaraaja’s career spans five decades, with over 7,000 compositions created for thousands of films across multiple Indian languages. His work continues to resonate with audiences across generations, positioning him as one of India’s most enduring cultural figures. The Hyderabad event is designed to honour this legacy through a high-impact musical celebration.

The initiative aligns with the company’s broader strategy to expand beyond traditional restaurant formats into adjacent lifestyle and experiential verticals. Through platforms such as XORA World, Spice Lounge Food Works aims to strengthen direct consumer engagement, build proprietary cultural ecosystems, and create high-visibility touchpoints across key markets.
Commenting on the announcement, Mohan Babu Karjela, Chairman and Director of Spice Lounge Food Works Limited, said the celebration represents both a cultural honour and a strategic milestone. He stated that Ilaiyaraaja’s body of work has shaped generations and that hosting an event of this scale demonstrates XORA World’s ability to create culturally resonant platforms while reinforcing the company’s long-term vision of integrating food, culture, and community-led experiences.

With the Hyderabad concert, Spice Lounge Food Works Limited continues to broaden its consumer-facing footprint, positioning live cultural experiences as a complementary pillar to its core businesses. The Ilaiyaraaja 50-year celebration is expected to draw wide national attention, underlining the growing role of experience-led platforms in shaping modern lifestyle brands.

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