Lab grown diamond jewellery gains seasonal push with Love Lore collection

Anand Lukhi, Co Founder and Chief Executive Officer of Lukson, and Vedant Lukhi, Co Founder of Lukson, outline the brand’s sustainability focus and Valentine retail strategy

Mumbai, 12 February 2026: The lab grown diamond segment in India’s fine jewellery market is seeing increased seasonal activity with the rollout of the Love Lore collection by Lukson ahead of Valentine’s Day.
The collection features pendants, rings, couple bands and bracelets crafted in 18K gold vermeil, with solid gold options available, set with SGL certified lab grown diamonds. Designs include heart motifs, infinity forms and minimal silhouettes intended for daily wear as well as gifting.

Select pieces include Everlasting Heart and Love Capsule pendants, Infinite Us and Endless You rings, couple bands such as Forever Wave and Always Chosen, and bracelets including Beating Heart. Pricing begins at ₹4,249, with limited period Valentine offers across select pieces.
Lukson operates under the JK Star Group, which has a 34 year presence in the jewellery industry. The company reported crossing ₹75 lakh in direct to consumer sales within its first three months and has expanded through partnerships with retail and digital platforms.

Anand Lukhi, Co Founder and Chief Executive Officer of Lukson, said consumer expectations in fine jewellery are shifting toward transparency and responsible sourcing. He said lab grown diamonds allow the brand to offer products that align with sustainability preferences while maintaining quality standards.
Vedant Lukhi, Co Founder of Lukson, said Valentine’s Day remains a key retail moment for jewellery purchases, and the Love Lore collection has been positioned to cater to buyers seeking contemporary designs with traceable sourcing.

The brand currently operates four retail stores across Mumbai, Hyderabad, Pune and Noida, with 12 additional outlets planned in Gurgaon, Delhi, Hyderabad, Mumbai, Chennai and Ahmedabad.
The Love Lore collection is available through the company’s online platform and select retail partners.

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