Cate Blanchett and Roger Federer Feature in UNIQLO HEATTECH Cashmere Collection as Global Brand Ambassadors

UNIQLO expands its HEATTECH line with a cashmere blend, as longtime ambassadors Blanchett and Federer front the winter collection

As colder months settle across key global markets, UNIQLO unveils its latest evolution in everyday winterwear through the HEATTECH Extra Warm Cashmere Collection. The campaign brings back long-standing Global Brand Ambassadors Cate Blanchett and Roger Federer, each representing UNIQLO’s commitment to functional, timeless design with a personal edge.
The latest HEATTECH update integrates a 9% cashmere blend into its core fabric, offering enhanced softness and increased warmth while maintaining its lightweight comfort. According to UNIQLO, the new composition is approximately 1.5 times warmer and 30 percent lighter than standard HEATTECH. Designed to be worn from early fall through to early spring, the collection retains its simple design language but elevates it with subtle material refinement. The menswear range includes both turtleneck and crew neck variations, while the womenswear line is expanded with two new colourways and a longer sleeve design for added layering flexibility.

Australian actor and producer Cate Blanchett returns to the campaign wearing the WOMENS HEATTECH Extra Warm Cashmere Blend Turtleneck. Known globally for her critically acclaimed performances in films such as Carol, Blue Jasmine, and Tár, Blanchett also holds recognition for her humanitarian work and advocacy for climate action. She brings a sense of lived-in sophistication to the campaign that aligns with UNIQLO’s LifeWear concept clothing created with everyday utility, comfort, and clarity of design.
Swiss tennis icon Roger Federer appears in the MENS HEATTECH Extra Warm Cashmere Blend Crew Neck T-shirt, presenting a confident, relaxed aesthetic suited for movement and modern living. Having held the world number one ATP ranking for a record-breaking 237 consecutive weeks, Federer now dedicates much of his time to expanding educational opportunities through the Roger Federer Foundation. His association with UNIQLO continues to reflect a shared alignment on substance and impact beyond the sport.

Both Blanchett and Federer have served as UNIQLO Global Brand Ambassadors for several years. Their ongoing involvement signifies the brand’s commitment to working with individuals who embody real-world values, global influence, and purpose. Rather than short-term endorsements, their participation is positioned as long-term collaboration—giving voice to the practicality, integrity, and subtle elegance that UNIQLO aims to deliver through its clothing.
UNIQLO HEATTECH has become a staple across regions experiencing seasonal shifts. With the addition of cashmere, the new line sits at the intersection of utility and softness offering thermal functionality without excess bulk. This positions the collection well for urban consumers looking for pieces that support everyday movement while maintaining tactile comfort.

Part of Fast Retailing Co., Ltd., UNIQLO has built a global footprint with more than 2,500 stores operating across Asia, Europe, and North America. The brand’s continued global expansion has been supported by product lines like HEATTECH, which offer minimalist design and engineering-led performance at scale. As climate conditions grow more volatile and consumer preferences lean toward thoughtful layering, HEATTECH remains a consistent wardrobe base—evolving quietly with each new season.
Blanchett and Federer remain central to that narrative, not as stylistic add-ons, but as individuals whose lived experiences and public work reflect the values UNIQLO continues to centre. Whether through stage, sport, or social advocacy, their involvement gives the HEATTECH collection a layer of credibility that resonates across markets.

The campaign, rooted in global familiarity and material innovation, carries forward the UNIQLO LifeWear philosophy without disruption. The result is a winterwear line that is neither trend-driven nor overly technical but practical, considered, and quietly luxurious.

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