When art borrows from nature, a festival installation explores coexistence and colour through Absolut Mixers 

Pulkith Modi, Marketing Head, Pernod Ricard India discussed Absolut Mixers’ creative presence at Echoes of Earth 2025

When art borrows from nature, it often reveals ideas that go beyond aesthetics. At Echoes of Earth 2025, an installation by Absolut Mixers explored this intersection through a public art experience that placed coexistence, diversity, and creative connection at its core. Presented as The Absolut Blue Trail, the installation unfolded as a sensory journey rooted in the festival’s larger theme, “Nature’s Intelligence,” and Absolut’s long-held philosophy of a colourless world.
Echoes of Earth, held in Bengaluru on December 13 and 14, has established itself as a platform where sustainability, inclusivity, and artistic expression intersect. Absolut Mixers’ presence at the festival aligned with this ethos, positioning art as a medium to reflect how ecosystems, cultures, and identities thrive through collaboration rather than separation.

The Absolut Blue Trail brought together three artists who each interpreted the colour blue through forms found in nature. Rather than treating blue as a static shade, the trail examined it as an outcome of harmony, an illusion that exists only when light, material, and perspective align. The installations were constructed using reclaimed materials, reinforcing the festival’s commitment to sustainability and responsible creativity.
Artist Trishala Srinivas drew inspiration from the Indian Roller, a bird known for its vivid blue plumage and striking aerial movement. Her work translated the bird’s presence into a sculptural form that celebrated motion, balance, and the fleeting nature of colour. The installation invited viewers to reflect on how vibrancy in nature often emerges from adaptability and interdependence.

The artist collective Alt-Native focused on the Peacock Mantis Shrimp, a marine species recognised for its complex visual spectrum and iridescent blue tones. Their installation examined perception itself, highlighting how colour is experienced differently depending on context and sensory capability. Through material reuse and layered construction, the piece encouraged audiences to reconsider how diversity in vision shapes understanding.
Completing the trail, artist Mechanimal presented a kinetic interpretation of the Gooty Tarantula, an endangered species native to India. The installation combined movement, reclaimed components, and mechanical elements to transform fragility into strength. By spotlighting an at-risk species through innovation and reuse, the work linked conservation with creative resilience.

The exploration of transformation extended beyond static installations. The Absolut Stage took inspiration from the Mimic Octopus, a species known for its ability to adapt and shift form. Designed as an evolving visual environment, the stage changed in response to performances, reflecting Absolut’s belief that creativity is fluid and shaped through interaction.
Music formed an integral part of the experience, reinforcing the themes of connection and openness. The Absolut Stage hosted performances that crossed genres and geographies. Stavroz closed the first day with a set that blended electronic textures with jazz influences, while The F16s delivered an energetic performance rooted in indie rock and rhythmic experimentation. Graysokker concluded the programming with a high-intensity set that merged electronic and rock elements, creating a collective, movement-driven atmosphere.

Speaking about the collaboration, Pulkith Modi, Marketing Head at Pernod Ricard India, said Absolut’s presence at Echoes of Earth reflects the brand’s belief in authenticity, inclusivity, and freedom of expression. He noted that the Born Colourless philosophy is rooted in the idea that creativity flourishes without labels, and that nature, culture, and art offer some of the purest expressions of that principle.
Echoes of Earth 2025 brought together more than thirty artists and bands from India and abroad, alongside workshops, installations, and community-led experiences. Within this landscape, The Absolut Blue Trail functioned not as a standalone brand statement but as a shared space for reflection, where art, environment, and audience engagement converged.

By anchoring its presence in reclaimed materials, endangered species narratives, and adaptive design, Absolut Mixers used the festival setting to explore how ideas of colour, identity, and coexistence can be reimagined. The installation invited audiences to step into a world where difference is not divided but mixed, and where creativity, much like nature, finds its strength through connection.

At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.