Tag: indian bridal jewellery regional styles

The 15th edition brings together 22 brides, 10 film personalities and culture-rooted bridal jewellery that reflects Malabar’s design depth across regions.

Malabar Gold and Diamonds has opened the latest chapter of its flagship Brides of India series with the launch of the 15th edition, a campaign that brings together a wide mix of regional bridal identities and a strong celebrity presence. The 2025 release features twenty two brides and ten film personalities including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh. The lineup reflects the national scale of the campaign and the way Malabar has positioned its bridal portfolio across regions and cultural traditions.
For Malabar Gold and Diamonds, bridal jewellery remains one of the most significant parts of its design archive. The brand’s approach is shaped by the understanding that a wedding is not only an event but a convergence of rituals, memories and personal heritage. Bridal jewellery carries an emotional value that extends beyond ornamentation, becoming an important part of a bride’s identity and family story. Malabar states that its bridal range is developed with deliberate attention to purity, craftsmanship and cultural coherence, elements that the brand has focused on across its network in India and beyond.

The campaign film, directed by Abhishek Varman with music by Shubhajit Mukherjee, brings together scenes from different regions to illustrate the diversity of Indian bridal culture. It highlights the varied ways in which rituals unfold across the country, from the music and colours to the quieter moments that mark a bride’s transition into a new phase of life. The visual narrative is structured to show how each region carries its own design language while still connecting to a shared cultural foundation.
Speaking about the significance of the 15th edition, M. P. Ahammed, Chairman of Malabar Gold and Diamonds, noted that the series continues to serve as the brand’s tribute to brides across India. He said the campaign reflects how brides honour ritual while making personal choices that shape their wedding day. He added that Malabar’s work is guided by a commitment to transparency and quality, ensuring that families can rely on the jewellery they choose for such an important occasion. He also emphasised the emotional weight that bridal jewellery carries, stating that the pieces are designed to be meaningful and dependable.

The 2025 edition covers a broad range of cultural styles. Malabar’s bridal portfolio includes the polki craftsmanship associated with Rajasthan, the temple-inspired gold work that is central to Tamil Nadu, Kerala’s traditional kasavu-rooted bridal gold and the distinctive motifs that form part of Bengal’s jewellery identity. Each line is crafted by master artisans, with Malabar stating that the design teams work closely with regional specialists to ensure that cultural accuracy is embedded in the pieces.
A notable aspect of the Brides of India collection is its pan-India accessibility. Malabar highlights that a bride in any city can choose jewellery from any cultural region, demonstrating the flexibility offered by the brand’s design and customisation capabilities. A bride in Chennai may opt for a full Rajasthani polki bridal set, while a bride in Delhi may choose a temple jewellery ensemble from the South. This design exchange is supported by Malabar’s extensive craft network and its ability to scale culture-specific collections across a national retail footprint.

The collection for this edition features several of Malabar’s established design lines. The Divine Collection draws from Indian heritage and temple art, offering pieces that retain traditional motifs with refined detailing. The Precia Collection includes gemstone-led designs with rubies, emeralds and sapphires forming the centrepiece of various bridal sets. The Diamond Collection blends contemporary structure with cultural motifs, using diamonds to create jewellery that is suitable for modern preferences while still remaining anchored in Indian bridal identity.
The campaign also brings forward personal statements from several participating celebrities.
Alia Bhatt said that every bride carries her own personality into her wedding and that tradition becomes meaningful when expressed in a way that feels true to her. She noted that the Brides of India campaign reflects this approach through jewellery that feels connected to a bride’s story.
Kareena Kapoor Khan said that weddings bring family traditions to life and that each ritual carries its own emotional context. She added that the campaign stands out because it brings these stories together while keeping the bride at the centre.
Anil Kapoor said that weddings in India carry a sense of celebration and emotion, and he appreciated how the campaign balances those elements. He noted that the jewellery reflects both the scale of the celebration and the personal significance of the moment.

With the 15th edition, Malabar Gold and Diamonds reinforces its position as a key national bridal destination. The company states that its focus on culture, design variety and consistent craftsmanship supports families looking for jewellery that carries both ritual and contemporary preference. The campaign frames the brand’s long-term investment in bridal design and its role in serving multiple regions, communities and customs through one portfolio.
Malabar Gold and Diamonds has invited brides to explore the 2025 collection, noting that each piece is created to reflect her cultural identity, her story and the moments she carries forward.

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