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  • Bengaluru’s Tech Corridor Gets a Corporate-Backed Metro Boost: Embassy REIT’s ₹100 Crore Move Sparks New Model for Growth

    Kadubeesanahalli Metro Station isn’t just a transport hub, It’s a model for how private investment can shape India’s urban future

     In a move that signals a shift in how India funds public infrastructure, Embassy REIT (NSE: EMBASSY / BSE: 542602) has invested ₹100 crore to support the expansion of Bengaluru’s Metro network, backing the development of the Kadubeesanahalli Metro Station on the Outer Ring Road (ORR). Unlike traditional public transport projects, this investment highlights a growing trend of corporate-backed infrastructure, where real estate giants and private enterprises are taking an active role in shaping urban mobility.

    The project, undertaken by Bangalore Metro Rail Corporation Limited (BMRCL), is part of a 17-km Metro ORR Corridor, stretching from Central Silk Board Junction to K.R. Puram. This corridor is critical for Bengaluru’s business districts, particularly tech parks like Embassy TechVillage, RMZ Ecoworld, and Cessna Business Park. The Kadubeesanahalli Metro Station, set to be officially named “Embassy TechVillage Kadubeesanahalli Metro Station” for 30 years, will ease congestion along one of India’s busiest tech corridors.

    Corporate-Led Infrastructure: A Trend Setter for Bengaluru?
    Unlike typical infrastructure funding, Embassy REIT’s ₹100 crore investment showcases a new model of public-private collaboration, where businesses directly fund transit projects that benefit their employees, tenants, and the larger community.

    Ritwik Bhattacharjee, CEO of Embassy REIT, emphasized the long-term vision behind the investment: Bengaluru’s continued growth as a global tech hub depends on efficient mobility. Embassy REIT has always believed in solving key urban challenges through long-term investments in infrastructure. Our past investments, including ₹180 crore for a flyover at Embassy Manyata Business Park and ₹30 crore for a pedestrian footbridge, have significantly reduced congestion. This metro investment is another step toward creating seamless, sustainable urban connectivity.

    This approach follows a growing global trend where corporations play an active role in transit development. In cities like Tokyo, Singapore, and Hong Kong, private funding has historically played a crucial role in public transport expansions, often in exchange for station naming rights or long-term development benefits.

    BMRCL’s Perspective: Accelerating Bengaluru’s Metro Growth
    With Bengaluru’s Metro Phase 2 expansion underway, BMRCL is looking to fast-track funding through strategic private partnerships.

    M. Maheshwar Rao, Managing Director of BMRCL, welcomed the collaboration: The Outer Ring Road corridor is one of Bengaluru’s most crucial mobility routes, connecting major IT parks, business hubs, and residential areas. Embassy REIT’s contribution accelerates progress, and we hope to see more corporate collaborations that bring real impact to Bengaluru’s infrastructure.

    Why This Move Is More Than Just a Metro Expansion
    Bengaluru’s ORR Metro Line, once plagued by delays due to funding constraints, is finally gaining momentum thanks to strategic private sector involvement. Embassy REIT’s contribution marks a pivotal shift in how urban infrastructure is developed, no longer solely dependent on government budgets, but driven by corporate funding and transit-oriented development.

    Key Impacts of Embassy REIT’s Metro Investment:
    – Reduced Traffic Congestion: ORR sees over 600,000 vehicles daily, and the metro station will significantly ease bottlenecks.
    – Boost to Real Estate & Business Hubs: Faster commutes mean higher demand for commercial and residential properties near metro stations.
    – Encourages Sustainable Transit: More working professionals will opt for eco-friendly metro travel instead of private vehicles.
    – Corporate Involvement in Public Infrastructure: Sets a precedent for other business parks, IT firms, and real estate players to invest in mobility solutions.

    Looking Ahead: Will More Corporates Step In?
    With rapid urbanization and growing transit demands, Bengaluru’s Metro expansion will require billions in funding over the next decade. Industry experts believe that corporate-backed infrastructure investments could become a long-term model for future urban planning.
    Sunil Sethi, Chairman of FDCI, commented on this shift: The success of corporate-driven infrastructure projects will redefine how Indian cities manage urban growth. Bengaluru is proving that businesses have a vested interest in improving public transit, and this model could soon become the norm in other metros.
    About Embassy REIT
    Embassy REIT is India’s first publicly listed Real Estate Investment Trust (REIT) and Asia’s largest office REIT by area. It owns and operates 14 office parks across Bengaluru, Mumbai, Pune, NCR, and Chennai, covering 51.1 million square feet and housing 263 of the world’s leading companies. Embassy REIT also owns business hotels, a solar park, and strategic urban assets, making it a key player in India’s commercial real estate and infrastructure ecosystem.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Floating Runway, Couture in Motion: Blenders Pride & Tarun Tahiliani’s Dreamscape Showcase Mumbai’s Fashion Evolution

    The Intersection of Architecture & Fashion: Blenders Pride’s Floating Runway is More Than a Spectacle, It’s the Future of Couture Experiences

    The Blenders Pride Fashion Tour 2025 reached new heights, literally, as it transformed Mumbai’s coastline into a floating fashion spectacle. In a stunning fusion of architecture, couture, and movement, legendary designer Tarun Tahiliani‘s Dreamscape collection to life on India’s first-ever floating runway. The show, set against the breathtaking expanse of Mumbai’s skyline at Bayview Lawns, Mazagaon, was an unprecedented blend of heritage, innovation, and immersive fashion storytelling. This spectacular showcase, curated in collaboration with the Fashion Design Council of India (FDCI), blurred the lines between fashion, engineering, and performance, proving that runways are no longer static, they are living, moving experiences.Bollywood icons Tiger Shroff and Manushi Chhillar graced the floating stage as showstoppers, embodying Tahiliani’s vision of effortless grandeur and contemporary elegance.

    Blenders Pride Fashion Tour: Where Fashion & Architecture Collide
    Blenders Pride Fashion Tour has always pushed creative boundaries, but its Mumbai edition elevated fashion storytelling to a new dimension. The floating runway, seamlessly integrated with the city’s coastline, wasn’t just a fashion stage, it was a statement on the future of experiential couture.

    The synergy between Tarun Tahiliani’s Dreamscape collection and the dynamic setting was undeniable. Kartik Mohindra, Chief Marketing Officer & Head of Global Business Development at Pernod Ricard India, shared his vision for this groundbreaking event: Blenders Pride Fashion Tour is more than just a runway, it’s a movement. Bringing this showcase to Mumbai with a floating runway was about reimagining how fashion interacts with its surroundings. This edition of The One and Only experience proves that couture doesn’t belong in confined spaces, it thrives in motion.

    Tarun Tahiliani’s Dreamscape: Where Movement Meets Majesty

    • Dreamscape was more than a collection, it was an exploration of how fashion interacts with space, motion, and architecture. Divided into three artistic themes, the collection unfolded as a visual journey:
    • Runway of Dreams – A surreal representation of fluidity and fantasy, where flowing silhouettes redefined grace.
    • Red Carpet – An unapologetic celebration of opulence, glamour, and dramatic statement pieces.
    • Timeless Charm – A tribute to heritage craftsmanship, seamlessly blending Sitara’s celestial designs, Zartaar’s contemporary embroidery, and Bahaar’s nature-inspired motifs.

    Reflecting on this visionary showcase, Tarun Tahiliani remarked: Fashion is no longer just about garments, it’s about movement, presence, and interaction. Dreamscape needed a stage that was as fluid and immersive as the designs themselves. Blenders Pride’s floating runway provided the perfect canvas to tell this story in motion.

    A Spectacle Elevated by Star Power: Tiger Shroff & Manushi Chhillar Draped in Tahiliani’s signature modern-meets-heritage ensembles, Tiger Shroff and Manushi Chhillar took center stage, turning the floating runway into a moving masterpiece.

    Tiger Shroff, exuding effortless charisma, shared: Walking this floating runway felt like stepping into a world where fashion is alive. Tarun Tahiliani’s Dreamscape designs are not just clothes; they’re stories woven into fabric.

    Manushi Chhillar added: From the setting to the collection, every element was a work of art. Blenders Pride Fashion Tour didn’t just showcase fashion, it transformed the entire cityscape into a breathtaking couture experience.

    The Next Stop: Vizag with Akshat Bansal & Tamannaah Bhatia
    Following its groundbreaking Mumbai showcase, Blenders Pride Fashion Tour is headed to Visakhapatnam (Vizag) on March 8, 2025, featuring Akshat Bansal’s cutting-edge label, Bloni, with Tamannaah Bhatia as the showstopper.

    FDCI x Blenders Pride: Shaping the Future of Fashion Experiences
    Sunil Sethi, Chairman of FDCI, highlighted how this collaboration is redefining fashion presentation: Blenders Pride Fashion Tour and FDCI are proving that fashion is evolving beyond the runway, it’s about immersive, boundary-breaking experiences. Mumbai’s floating runway was just the beginning.
    Pernod Ricard India is a pioneer in India’s premium spirits market, with a prestigious portfolio including Blenders Pride, Chivas Regal, The Glenlivet, and Jameson Irish Whiskey. The company continues to champion fashion, innovation, and craftsmanship, ensuring that Blenders Pride Fashion Tour remains at the forefront of India’s luxury and lifestyle landscape.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • DotMe Is Quietly Rewriting the Rules of Creator Monetization: $1.25M Valuation & Growing

    Mirza L. Baig, ex-cofounder of Jimmy’s Cocktails, is bringing brand-building expertise to DotMe. Link-in-bio platforms were just the start, DotMe is evolving into a full-stack creator monetization infrastructure, helping creators own their audience and revenue.

     DotMe is transforming the creator economy with its latest funding round, securing $150,000 from strategic investor Mirza L. Baig, ex-cofounder of Jimmy’s Cocktails. This investment propels DotMe’s valuation to $1.25 million, signaling a fundamental shift in how creators engage, monetize, and build digital-first businesses.
    Unlike traditional link-in-bio platforms, DotMe is positioning itself as a full-stack monetization ecosystem, giving creators complete control over their audience, content, and revenue streams. With the creator economy projected to hit $528.39 billion by 2030, DotMe is paving the way for independent monetization, bridging the gap between creators and brands.
    “The creator economy is no longer just about content; it’s about ownership,” said Mirza L. Baig. “DotMe is building something bigger than a tool, it’s enabling creators to turn their influence into sustainable, scalable businesses.”

    DotMe’s Evolution: From Link-in-Bio to a Creator Monetization Powerhouse

    • With over 100,000 unique monthly users, DotMe has become the go-to platform for top creators, DJs, and event collectives, including Sunburn Union, fitness influencers like Justin Joy (Hyperfitx), and major venues like FLO and Chin Lungs. Unlike other platforms that focus on basic bio-links, DotMe is actively building an infrastructure that allows creators to:
    • Own their audience without platform dependency
      Directly monetize through premium content, ticketing, and brand partnerships
      Leverage AI-driven audience insights to optimize engagement and revenue
    • Harsh Vijaykumar, Founder and CEO of DotMe, believes the future of creator platforms lies in financial independence. “The industry is evolving fast. Creators need more than a bio link; they need a complete toolkit to turn their audience into a revenue stream. DotMe is that bridge.”

    Strategic Investment: Why Mirza L. Baig’s Backing Is a Game-Changer
    Mirza L. Baig is no stranger to scaling brands at hyper-growth speeds. As the ex-cofounder and former CMO of Jimmy’s Cocktails, he led the brand to 300% year-on-year growth. He also runs Hammerhead Global, an award-winning experiential marketing firm, specializing in brand-building and consumer engagement.
    By investing in DotMe, Baig is bringing a playbook that has worked in fast-moving consumer brands into the creator economy. His deep network in brand collaborations, digital commerce, and marketing automation is expected to accelerate DotMe’s integration with high-value brand partnerships.
    “Creators aren’t just influencers; they’re the next generation of businesses,” Baig added. “DotMe is designing a future where monetization isn’t controlled by platforms, but by the creators themselves.”

    The Creator Economy Is Exploding, And DotMe Is Positioned to Lead
    According to Invest India, the Indian digital content creation market is expected to hit $4.40 billion by 2030, fueled by over 100 million creators. While platforms like Instagram, YouTube, and TikTok still dominate, a growing number of creators are seeking independence from algorithm-based revenue models.
    With fresh capital, DotMe is focused on:
    Expanding its monetization toolkit for creators
    Introducing AI-powered brand-matching technology
    Scaling its user base across India, Europe, and Southeast Asia
    “The creator economy is entering a new phase, where tools like DotMe will be as essential as social media itself,” said Vijaykumar. “Our mission is simple: Empower every creator to turn influence into income, on their own terms.”

    What’s Next for DotMe?
    With $150K in funding and a $1.25M valuation, DotMe is rapidly scaling its capabilities to:
    Introduce one-click monetization tools for creators to sell premium content, event tickets, and brand collaborations directly from their DotMe page.
    Expand its integrations with social and commerce platforms, allowing seamless transactions between creators and their audiences.
    Launch a “DotMe Verified” program, giving brands direct access to high-impact creators for sponsorships and exclusive partnerships.
    Where to Get DotMe
    Creators looking to take control of their audience and revenue can sign up at www.dotme.link. For a deep dive into DotMe’s future, read the full feature on Prittle Prattle News, covered by Smruti Bhalerao.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From 15,000 Stores to Digital Dominance: Mattlook Cosmetics Takes Beauty Instant with Swiggy Instamart

    From mattifying primers to transfer-proof lipsticks, Mattlook Cosmetics’ bestsellers are now just a tap away on Swiggy Instamart, Lipstick, Liner, Concealer in 10 Minutes

     In a major leap towards digital expansion, Mattlook Cosmetics has partnered with Swiggy Instamart to make its top-selling makeup products available for instant delivery across India. Known for its extensive offline presence in 15,000+ retail stores across 22 states, Mattlook is now making a powerful digital move, ensuring beauty enthusiasts can access their favorite products in just 10 minutes. The collaboration is set to redefine the beauty shopping experience by combining Mattlook’s premium quality makeup with Swiggy Instamart’s hyper-fast delivery network.
    Founded in 2017, Mattlook Cosmetics has emerged as one of India’s fastest-growing beauty brands, catering to a diverse audience with over 1,200 SKUs spanning face, lip, and eye makeup essentials. The brand has established a strong foothold in the Indian market, bridging the gap between affordable luxury and high-performance cosmetics. By joining forces with Swiggy Instamart, Mattlook is bringing on-demand beauty solutions to modern consumers who seek instant access to their favorite makeup products without the wait.

    The partnership will see Mattlook’s bestsellers, including mattifying primers, high-definition concealers, transfer-proof lipsticks, eyeliners, and compact powders, listed on Swiggy Instamart across multiple cities. With quick-commerce platforms experiencing exponential growth, this collaboration strategically positions Mattlook Cosmetics at the forefront of India’s booming beauty and personal care industry.
    Speaking about the partnership, Yashu Jain, Co-founder and CMO, Mattlook Cosmetics, emphasized the brand’s mission to enhance customer convenience. He stated, “Collaborating with Swiggy Instamart allows us to redefine beauty shopping in India. Whether it’s a last-minute party, an urgent work meeting, or a spontaneous plan, our customers now have instant access to our high-performance makeup range. This is a step forward in making Mattlook Cosmetics an integral part of everyday beauty routines, effortlessly and on demand.” The brand has already outlined ambitious expansion plans, aiming to achieve Rs 500 crore in revenue by 2028.

    Swiggy Instamart, known for its extensive quick-commerce operations, is rapidly expanding beyond groceries and daily essentials. Hari Kumar G, Senior VP & Chief Business Officer at Swiggy Instamart, expressed enthusiasm for the partnership, stating, “We are thrilled to bring Mattlook Cosmetics to our platform. Our goal is to provide customers with a seamless shopping experience that extends beyond essentials into beauty and personal care. The demand for quick beauty solutions is growing, and this collaboration ensures that high-quality makeup products are available instantly, at the tap of a button.”
    Mattlook’s growing presence in the Indian beauty industry aligns with consumer behavior shifts toward online beauty shopping and instant delivery trends. The beauty and personal care market in India is projected to reach $20 billion by 2025, driven by e-commerce, digital-first brands, and quick-commerce platforms. With this partnership, Mattlook Cosmetics taps into this growing demand and expands its customer base beyond traditional retail.

    While Mattlook has dominated offline distribution networks, its digital push through Swiggy Instamart marks a significant transformation in its retail strategy. The brand is also strengthening its presence on leading e-commerce platforms, further blending offline and online retail channels to meet the evolving needs of Indian consumers.
    With beauty enthusiasts increasingly turning to quick-commerce solutions, the Mattlook-Swiggy Instamart partnership brings instant access to high-performance, trendy, and affordable cosmetics, ensuring customers never have to worry about last-minute beauty emergencies again. Whether it’s a bold lipstick for an impromptu event or a flawless base for a video call, Mattlook’s on-demand availability through Swiggy Instamart signals a new era for beauty shopping in India.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Cheaper Than a Weekend Getaway – Vietjet Thailand Makes Flying to Bangkok Shockingly Affordable

    Book Between February 25-28 and Travel Anytime from April to October – No Hidden Costs, No Compromise, Mumbai-Bangkok Fares to INR 8,900

     Flying to Thailand is now more affordable than ever. Vietjet Thailand has launched an exclusive INR 8,900 fare for direct flights from Mumbai to Bangkok, giving travelers an unbeatable opportunity to experience Thailand’s vibrant culture, stunning beaches, and world-famous cuisine. The limited-time offer, part of the airline’s ‘Pay Day Hot Deals’ promotion, is open for bookings from February 25-28, 2025, for travel between April 1 and October 25, 2025. With no hidden fees or surcharges, this deal makes international travel more accessible than ever before.
    Vietjet Thailand’s daily direct flights from Mumbai’s Chhatrapati Shivaji Maharaj International Airport (BOM) to Bangkok’s Suvarnabhumi Airport (BKK) eliminate the hassle of long layovers and expensive last-minute fares. Travelers can also seamlessly connect to Thailand’s top destinations, including Phuket, Chiang Mai, and Krabi, as well as international hotspots like Da Nang, Phu Quoc, and Taipei, all with check-through baggage services, making transfers effortless.

    Why This Vietjet Thailand Offer Stands Out
    With rising travel costs and unpredictable airfare surges, Vietjet Thailand’s INR 8,900 fare is a rare find. Unlike most airline promotions that exclude taxes and fees, this offer is a true low-cost deal, making it one of the most competitive airline fares for Mumbai-Bangkok travel.
    Passengers can book directly through Vietjet Thailand’s official website, the Vietjet Air mobile app, or authorized travel agencies. The airline also offers payment flexibility, accepting international debit and credit cards, making booking seamless for Indian travelers.
    Beyond affordability, Vietjet Thailand has been recognized for its exceptional service. Named the ‘Fastest Growing Airline Brand – Thailand, 2024’ by Global Brand Awards, the airline has expanded its modern fleet of Airbus A320 and A321 aircraft while maintaining a strong focus on safety, punctuality, and customer experience. In addition, it was awarded ‘Most Passenger-Friendly Cabin Crew – 2024’ by International Finance Magazine, further solidifying its reputation as a passenger-first airline.

    Bangkok and Beyond – Explore Thailand Like Never Before
    Bangkok remains a top international destination for Indian travelers, offering a unique blend of history, nightlife, shopping, and food culture. Visitors can experience the grandeur of The Grand Palace, witness the stunning beauty of Wat Arun, and immerse themselves in the bustling energy of Chatuchak Market and floating markets.
    For food lovers, Bangkok is a culinary paradise, home to Michelin-starred street food stalls, famous for dishes like Pad Thai, Tom Yum soup, and mango sticky rice. Whether exploring its rooftop bars or indulging in luxury shopping at Siam Paragon, Bangkok caters to every kind of traveler.
    For those looking to extend their adventure, Vietjet Thailand provides easy domestic connections to Phuket’s white-sand beaches, Chiang Mai’s scenic mountain landscapes, and Krabi’s island getaways. With a single booking, travelers can land in Bangkok and continue their journey seamlessly.

    A Budget Airline That Feels Premium
    Vietjet Thailand may be a low-cost carrier, but its services go beyond the ordinary. Passengers traveling from Mumbai to Bangkok can enjoy authentic Thai meals and beverages onboard, a feature that sets the airline apart from many budget competitors.
    From Economy to SkyBoss Class, Vietjet Thailand offers flexible travel options, allowing passengers to upgrade their journey with priority check-in, extra baggage allowances, and premium seating. Whether flying for business or leisure, the airline’s focus on hospitality, safety, and efficiency ensures a comfortable and stress-free travel experience.

    How to Book Vietjet Thailand’s INR 8,900 Deal
    With bookings open until February 28, travelers must act fast to grab this limited-time offer. Tickets can be booked via Vietjet Thailand’s website, the Vietjet Air mobile app, or through authorized travel agents. The airline’s promotional fares are also available on Facebook’s ‘Booking’ tab at Vietjet Thailand’s official page.
    Payments are accepted via international debit and credit cards, ensuring convenience for Indian travelers. As demand for budget-friendly international flights continues to rise, these fares are expected to sell out quickly.
    Vietjet Thailand’s Mumbai-Bangkok route is not just a flight, it’s a gateway to Thailand’s best experiences. Whether it’s a quick city escape, a beach retreat, or an island-hopping adventure, this deal makes luxury travel accessible without the luxury price tag.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Spain Becomes Indegene’s New Innovation Hub as It Strengthens European Footprint

    The expansion bolsters AI-powered life sciences solutions across Europe
    Indegene, a digital-first life sciences commercialization company, has announced the launch of its new entity in Spain, reinforcing its European presence. This strategic expansion aims to enhance Indegene’s AI-driven solutions while deepening collaborations with global pharmaceutical and biotech companies to accelerate digital transformation in life sciences commercialization.
    Spain, recognized for its growing R&D investments, world-class talent pool, and a thriving life sciences innovation ecosystem, will now serve as a critical delivery hub for Indegene’s medical affairs, data analytics, creative design, engineering, digital marketing, and customer experience capabilities. The company is actively expanding its workforce in Spain, strengthening its local expertise to better serve its Europe-based clients.
    Manish Gupta, Chairman and CEO of Indegene, highlighted the significance of this move, stating, “Spain is fast emerging as a key hub for life sciences companies in Europe. With our new presence, we can co-innovate and collaborate even more closely with clients, helping them leverage AI and data science to modernize commercialization and accelerate business transformation.”

    Expanding Indegene’s European Footprint
    With a strong presence across the UK, Germany, Ireland, and Switzerland, Indegene has been steadily growing in Europe. The launch of its Spain entity adds to its robust network of innovation centers dedicated to transforming medical content generation, omnichannel healthcare provider (HCP) engagement, and patient-centered solutions.
    Further solidifying its leadership, Indegene has expanded through key acquisitions in Europe. Its acquisition of Trilogy Writing & Consulting GmbH enhanced its global capabilities in clinical, regulatory, safety, and medical content development. Additionally, its integration of DT Consulting, a UK-based healthcare consulting firm, further strengthened its ability to support digital transformation for global life sciences brands. These acquisitions, along with the new Spanish entity, reinforce Indegene’s commitment to AI-driven healthcare commercialization across Europe.

    AI-Powered Transformation in Life Sciences
    Indegene is among the few global companies where medical doctors and data scientists collaborate to solve complex challenges in life sciences commercialization. More than 20% of its employees come from medical backgrounds, working alongside over 600 AI and data science experts to develop cutting-edge solutions that revolutionize the industry.
    Indegene’s AI-led innovations include automated medical content generation, which streamlines regulatory and scientific communication for pharma brands. Its personalized omnichannel engagement solutions enable life sciences companies to create highly tailored HCP and patient experiences. Additionally, its next-gen data analytics tools provide valuable insights to optimize commercialization strategies for leading biopharma companies.
    With over 5,000 employees worldwide and 18 offices spanning North America, Europe, and Asia, Indegene continues to push the boundaries of AI-powered life sciences commercialization.

    Led by Experts in AI & Life Sciences Innovation
    Under the leadership of Manish Gupta, Chairman & CEO, Tarun Mathur, Chief Technology Officer, Gaurav Kapoor, EVP of Global Delivery, and Anirban Ghosh, SVP of Medical Affairs, Indegene has positioned itself as a pioneer in digital-first commercialization for pharmaceuticals, biotech, and medical device companies. With their combined expertise, Indegene is reshaping biopharma engagement strategies and setting new benchmarks in AI-driven healthcare solutions.
    Indegene is a global leader in digital-first commercialization for pharmaceutical, biotech, and medical device companies. By combining deep healthcare expertise with AI, data science, and analytics, Indegene helps brands navigate the complex landscape of HCP engagement, medical affairs, and digital transformation.
    With strategic hubs in the US, UK, Germany, Switzerland, and now Spain, Indegene is driving the future of AI-powered healthcare commercialization, ensuring that life sciences companies remain at the forefront of innovation.
    At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • PM Surya Ghar Yojana: Tata Power and Bank of Baroda Make Solar Energy More Accessible

    The strategic partnership will facilitate hassle-free financing for residential rooftop solar installations, empowering Indian households to switch to clean energy under the PM Surya Ghar Muft Bijli Yojana.

    India’s transition to clean energy has received a major push with Tata Power Renewable Energy Limited (TPREL), a subsidiary of Tata Power, joining hands with Bank of Baroda to provide accessible and affordable financing for residential rooftop solar installations under the Pradhan Mantri Surya Ghar Yojana (PMSGY).
    This collaboration is set to accelerate India’s clean energy revolution by simplifying the financing process for households keen to adopt solar power. With Bank of Baroda’s vast financial network and Tata Power Renewable Energy’s market leadership, this partnership will bridge the gap between financing and adoption, making solar power a viable choice for millions of Indian families.
    Making Solar Power Accessible and Affordable
    The agreement ensures that homeowners looking to install rooftop solar panels will now have access to low-interest financing options. Customers can avail loans up to ₹6 lakh at an interest rate starting at 7% per annum, with both fixed and floating rate options available. The collateral-free loans come with a flexible repayment tenure of up to 10 years, making solar energy more financially viable for residential consumers.
    Under the PM Surya Ghar Yojana, customers installing rooftop solar systems up to 3 kW can apply for loans up to ₹2 lakh without requiring income documentation. The scheme features only a 10% margin contribution and an interest rate of 7% per annum. For larger installations between 3 kW and 10 kW, customers can secure loans of up to ₹6 lakh under a regular financing scheme, with 20% margin contribution.

    Government Subsidies and Cost Benefits
    Residential consumers installing solar panels under PM Surya Ghar Yojana are also eligible for subsidies, further reducing installation costs. These include:

    • Up to 60% subsidy for solar systems up to 2 kW
      40% subsidy for solar systems between 2 kW and 3 kW
      Fixed subsidies for the first 3 kW capacity, with additional support as per scheme guidelines

    This initiative significantly reduces the upfront cost burden on households, encouraging wider adoption of rooftop solar power.

    Industry Leaders Speak on the Collaboration
    Deepesh Nanda, CEO & Managing Director, Tata Power Renewable Energy, stated, “This partnership with Bank of Baroda is a major milestone in making clean energy solutions accessible to every Indian household. Affordable financing options will enable families to embrace rooftop solar technology with ease. This is a step forward in achieving India’s renewable energy goals while allowing consumers to take control of their energy costs.”
    Lalit Tyagi, Executive Director, Bank of Baroda, added, “India’s solar energy capacity has already crossed 100 GW, showing significant progress. Our collaboration with Tata Power Renewable Energy aligns with the government’s vision to maximize power generation from sustainable sources. By providing seamless financing solutions, we are making solar energy more accessible and affordable for millions of Indians.”

    Tata Power Renewable Energy: Leading India’s Solar Revolution
    Tata Power Renewable Energy Limited (TPREL) is India’s No. 1 rooftop solar provider, with over 100,000 satisfied customers. The company’s total renewable energy capacity stands at 10.9 GW, with 5.4 GW already operational. Its continued focus on solar innovation and accessibility has positioned it as a leader in India’s green energy transition.
    Paving the Way for a Greener Future
    As India’s demand for renewable energy grows, the Tata Power Renewable Energy and Bank of Baroda partnership will play a crucial role in accelerating rooftop solar adoption. By offering affordable loans, subsidies, and seamless financing, the initiative empowers households to embrace clean energy, reduce electricity costs, and contribute to India’s ambitious sustainability targets.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Basil Alliance secures investment to disrupt India’s Premium Liquor Market

    Inflection Point Ventures backs Basil Alliance as it accelerates expansion, introducing global-quality alcoholic beverages customized for Indian consumers.

    The Indian liquor market is undergoing a massive transformation, with evolving consumer preferences fueling a demand for premium, innovative, and globally inspired spirits. In response to this shift, Basil Alliance, a fast-growing new-age AlcoBev company, has secured an undisclosed investment from Inflection Point Ventures (IPV) to scale operations, expand its premium liquor portfolio, and strengthen its nationwide distribution network.
    Founded by Vibhuti Dixit, Basil Alliance has quickly expanded across seven Indian states, introducing a mix of imported and homegrown liquor brands that cater to India’s increasingly discerning consumers. Its popular labels include Glenside D’Vine and Jacobson Wines, along with Sky Shots, a ready-to-drink (RTD) offering that’s seeing strong demand among young urban professionals.

    A Billion-Dollar Opportunity: India’s AlcoBev Market is Booming
    India’s AlcoBev industry is currently valued at $52.5 billion, making it one of the largest liquor markets globally. Within this, the demand for imported liquor alone has surged to $1.3 billion, growing at 25% annually. With evolving consumer preferences and an increasing willingness to spend on premium, well-crafted beverages, brands like Basil Alliance are primed to capture significant market share.”The future of India’s alcohol industry is no longer just about consumption, it’s about experience, quality, and innovation,” said Vibhuti Dixit, Founder of Basil Alliance. “Consumers are looking beyond mass-produced liquor and embracing premium, craft-style options. Basil Alliance is committed to delivering exceptional, high-quality alcoholic beverages tailored to the Indian palate.

    Inflection Point Ventures Backs Basil Alliance’s Vision
    Inflection Point Ventures (IPV) has been one of India’s most active angel investment platforms, having invested ₹800 crore across 210+ startups. The firm’s backing of Basil Alliance reflects a strong vote of confidence in the brand’s potential to emerge as a market leader.
    “India’s AlcoBev landscape is evolving rapidly. Consumers are shifting towards premium and globally inspired liquor brands, and Basil Alliance is leading this transformation. We believe their approach to owning and controlling their entire brand portfolio gives them a strategic edge, and we’re excited to be a part of their journey,” said Ankur Mittal, Co-Founder of Inflection Point Ventures.

    What Sets Basil Alliance Apart?
    Unlike many liquor brands that rely on third-party distributors, Basil Alliance directly owns and controls its entire portfolio, giving it a unique competitive advantage in quality control, branding, and consumer experience.

    • Expanding across high-growth states with strategic distribution partnerships.
    • Introducing globally inspired brands like Glenside D’Vine and Jacobson Wines.
    • Tapping into the rising demand for RTD beverages with its flagship product Sky Shots.
    • Bridging the gap between traditional liquor and modern, premium craft spirits.
    The Road Ahead: Scaling to Meet India’s Growing Demand
    With this fresh investment, Basil Alliance is preparing for rapid expansion, entering new markets, strengthening its supply chain, and introducing additional premium liquor offerings.
    We are witnessing a shift in India’s drinking culture, consumers are now prioritizing quality over quantity, and we want to be at the forefront of this transformation, added Dixit. “This investment allows us to bring world-class alcoholic beverages to Indian consumers, setting new benchmarks in taste and quality.”
    For more updates on India’s AlcoBev industry, visit Prittle Prattle News.
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  • Union Budget 2025-26: 26 Industry Leaders Reveal Their Boldest Expectations

    Pre-Budget Analysis | What Business Leaders Expect from Finance Minister Smt Nirmala Sitharaman | From Real Estate to Startups, Finance to Healthcare – Will This Budget Deliver?

    As India gears up for the Union Budget 2025-26, industry leaders from real estate, finance, healthcare, oil & gas, insurance, manufacturing, startups, retail, and education are eagerly anticipating policy reforms that will drive economic growth, sustainability, and digital transformation. With sectors ranging from affordable housing and AI-driven automation to healthcare expansion and MedTech innovation, business leaders have laid out a comprehensive roadmap for India’s economic future. The following insights highlight the key budget expectations from leaders across various industries, reflecting their hopes for tax reforms, infrastructure development, and strategic government investments that will shape India’s next phase of growth.

    The real estate sector: A key contributor to India’s GDP


    Prashant Sharma, President, NAREDCO Maharashtra: Expanding Housing Affordability
    Affordable housing remains the foundation of India’s real estate sector. The government must increase budgetary allocations for Pradhan Mantri Awas Yojana (PMAY-U) and enhance credit-linked subsidies to make homeownership more accessible. Additionally, raising the home loan interest tax deduction from ₹2 lakh to ₹5 lakh under Section 24(b) will bring significant relief to middle-income homebuyers, encouraging homeownership and boosting demand in the housing sector.


    Lachman Ludhani, CMD, Evershine Group: Industry Status and GST Rationalization
    The long-standing demand for industry status for real estate must be granted in Budget 2025. This will allow easier access to institutional funding, reducing borrowing costs, particularly for mid-segment and affordable housing developers. Additionally, rationalizing GST on under-construction properties and reinstating input tax credit for developers will eliminate inefficiencies in the taxation system, making housing more affordable for buyers.


    Kuldeep Jain, Founder & CEO, Build Capital: Incentives for Green & Sustainable Real Estate
    Sustainable construction should be a major focus area in this budget. The government must provide tax rebates and incentives for green-certified buildings, renewable energy integration, and eco-friendly construction materials. These measures will not only promote environmental sustainability but also reduce operational costs for homeowners while aligning with India’s net-zero targets.


    Vijay Jain, MD, Star Estate: Strengthening Infrastructure & First-Time Homebuyer Benefits
    Expanding metro rail networks, smart city projects, and national highway development will open up new real estate corridors and drive investment in emerging urban and suburban areas. Additionally, subsidized loan schemes for first-time homebuyers and tax incentives for rental housing can enhance accessibility and affordability in the housing market.


    Navin Makhija, MD, The Wadhwa Group: Encouraging REITs & Institutional Investments
    Real Estate Investment Trusts (REITs) have been a game-changer for India’s commercial real estate sector. Budget 2025 must introduce tax incentives for REITs and Infrastructure Investment Trusts (InvITs) to attract global investors and increase liquidity in the market. Lowering stamp duty and registration charges on affordable housing can also incentivize more buyers, ensuring sustainable growth.


    Rohan Khatau, Director, CCI Projects: Simplifying Home Loan Taxation & GST Structure
    Home loan affordability remains a crucial issue. The government must increase tax deductions on home loan interest under Section 24(b) to provide financial relief to homebuyers. Additionally, streamlining GST rates on under-construction properties will bring more clarity to the taxation system, improving market confidence and transaction volumes.


    Vikas Sutaria, Founder, Iraah Lifespaces: Growth in Luxury Housing & Second Homes
    India’s luxury housing segment and second-home market in locations like Alibaug and Lonavala are seeing rapid growth. Budget 2025 should introduce targeted incentives for luxury real estate investments while ensuring sustainable development through green building certifications and stricter environmental norms.


    Shraddha Kedia-Agarwal, Director, Transcon Developers: ESG & Sustainable Development in Real Estate
    With the rising focus on Environmental, Social, and Governance (ESG) principles, real estate developers should receive tax benefits for adopting green building practices. Additionally, the government should incentivize the adoption of solar energy, rainwater harvesting, and waste management systems in residential and commercial projects.


    Samyak Jain, Director, Siddha Group: First-Time Homebuyers & Affordable Housing Incentives
    The government should reinstate tax benefits for affordable housing projects under Section 80-IBA to encourage developers to build more budget-friendly homes. Also, lowering GST on raw materials like cement and steel will make housing construction more cost-effective, ultimately reducing property prices for buyers.


    Govind Krishnan Muthukumar, MD & Co-founder, Tridhaatu Realty: Infrastructure-Led Real Estate Growth
    Infrastructure investment plays a key role in unlocking real estate potential. The government must increase budgetary allocations for metro rail expansions, high-speed corridors, and urban connectivity projects. This will create new housing hubs and promote economic development in Tier 2 and 3 cities.


    Abhishek Jain, COO, Satellite Developers (SDPL): Supporting Rental Housing & REITs
    Rental housing can solve urban housing shortages. The government should introduce tax incentives for rental housing projects and support institutional investments in REITs and fractional ownership platforms, making it easier for investors to participate in the real estate market.

    Finance & Insurance: Digital Growth & Tax Reforms


    Jude Gomes, MD & CEO, Ageas Federal Life Insurance
    Life insurance penetration in India is still low, and Budget 2025 can help change that. Introducing a separate tax exemption for life insurance premiums under Section 80C will encourage more families to secure insurance coverage. Additionally, creating a Digital Insurance Repository System will simplify policy management and claims processing, making the industry more efficient and transparent.


    V.P. Nandakumar, MD & CEO, Manappuram Finance
    With inflationary pressures still present, reducing consumer taxes on essential goods will directly benefit households and increase disposable income. Additionally, investing in AI-driven financial infrastructure will modernize India’s financial sector, ensuring more efficient credit access for MSMEs and individual borrowers.

    Oil & Gas: Expanding Energy Security & Public-Private Collaboration


    Dr. Kapil Garg, MD, Asian Energy Services Limited
    India’s oil and gas sector is evolving, but policy reforms are needed to sustain growth. The passage of the Oilfield (Regulation and Development) Amendment Bill will streamline approval processes for hydrocarbon exploration and attract fresh investments, particularly in unconventional energy reserves like shale and coalbed methane. Additionally, bringing oil & gas under GST will simplify taxation, reduce pricing distortions, and improve cost efficiency.

    Healthcare: Expanding Public Health Coverage & MedTech Innovation


    Jasdeep Singh, Group CEO, CARE Hospitals
    Expanding Ayushman Bharat to cover outpatient care, diagnostics, and preventive health programs will ensure more comprehensive healthcare access. Additionally, reducing customs duties on essential medical devices like LINACs will make advanced cancer treatment more affordable, especially in underserved regions.


    Dr. Kshitiz Murdia, CEO, Indira IVF
    Infertility is a growing concern in India, and access to fertility treatments remains limited. Integrating IVF procedures into universal health insurance and offering tax exemptions on fertility treatments will make reproductive healthcare accessible to a larger population. Investments in ART (Assisted Reproductive Technology) infrastructure will further bridge the gap between demand and availability of quality fertility care.


    Dhaval Radia, CFO, ZEISS India
    The healthcare sector needs higher public health spending, ideally increasing to 4% of GDP. Additionally, reducing GST on medical devices and services (currently at 5-18%) will make healthcare more affordable for millions. Strengthening skill development in medical manufacturing and healthcare technologies will create a future-ready workforce and enhance India’s position as a global healthcare hub.

    Manufacturing & Startups: AI-Led Growth, Digital Transformation & PLI Expansion


    Neelakantan Sridhar, MD, Titan Engineering & Automation
    For India to compete globally, we need expanded PLI incentives for semiconductors, AI-driven automation, and clean energy manufacturing. Strengthening domestic R&D capabilities and offering tax breaks for industrial robotics and AI-powered automation will drive innovation and reduce dependency on foreign technology.


    Ganesh Sonawane, CEO, Frido
    Startups, especially in health and ergonomic solutions, need easier access to R&D tax incentives and streamlined GST compliance. Encouraging Make in India for global markets will position India as a leader in wellness and AI-driven innovation.

    Retail & Luxury: Policy Support for Growth & Sustainable Business

    Ricky Vasandani, CEO, Solitario
    Lab-grown diamonds represent a sustainable future for the luxury sector. The government should introduce favorable policies and reduced import duties to make Indian brands globally competitive. Simplifying compliance for sustainable businesses will encourage more brands to adopt ethical and eco-friendly practices.

    Shrishti Yadav & Shubham Godara, Co-founders, SCINQ Neurocosmetics
    The beauty and skincare industry faces complex GST structures. A more uniform and streamlined tax framework will lower costs for both businesses and consumers. Policies supporting e-commerce-driven beauty brands will accelerate the sector’s digital transformation and global reach.

    Aji Nair, CEO, Hitchki
    The F&B sector needs urgent reforms. Restoring the GST Input Tax Credit (ITC) will significantly lower operational costs for restaurants. Additionally, revising GST on commercial leases under the Reverse Charge Mechanism will ease financial burdens and improve business efficiency.

    Education & CSR: Future-Ready India & Social Impact Initiatives

    Ajay Singh, Principal, The Scindia School
    Education funding should be a top priority, with increased budget allocations for STEM initiatives, digital learning, and faculty training. Encouraging global collaborations will further innovation in the sector and prepare Indian students for international competitiveness.
    Shaina Ganapathy, Head of CSR, Embassy Group
    Budget 2025 should focus on green infrastructure, sustainability, and education funding. Increased investments in renewable energy, waste management, and digital literacy programs will drive long-term social and environmental benefits.
    Final Thoughts: A Budget That Shapes India’s Growth Path
    With high expectations across real estate, finance, healthcare, energy, and manufacturing, the Union Budget 2025-26 will play a defining role in India’s economic, technological, and industrial progress.
    Industry leaders are looking for policy clarity, fiscal incentives, and structural reforms to ensure sustainable development, job creation, and digital inclusion. Whether it’s boosting home affordability, incentivizing AI-driven automation, or expanding healthcare access, this budget has the potential to unlock new opportunities and solidify India’s position as a global powerhouse.

    What are the biggest expectations from Union Budget 2025-26?

    Industry leaders are looking forward to tax reforms, higher infrastructure investments, and financial incentives for real estate, startups, and healthcare. Key expectations include:
    Home loan tax benefits for middle-class buyers
    GST rationalization for businesses
    PLI scheme expansion for AI-driven manufacturing
    Healthcare funding for Ayushman Bharat & medical devices

    How will Budget 2025 impact real estate and banking?

    The real estate sector is expecting lower interest rates on home loans, simplified GST for under-construction properties, and industry status for easier financing. Banking leaders are calling for tax exemptions on life insurance premiums and pension schemes.

    What tax reforms are expected in the Union Budget 2025?

    Experts predict an increase in income tax deduction limits, rationalization of GST rates, and corporate tax relief for startups and MSMEs to boost economic growth.

    How will India’s healthcare sector benefit from Budget 2025?

    Healthcare professionals expect lower GST on medical equipment, expanded insurance coverage for fertility treatments, and greater public healthcare spending.
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  • Godawari Electric Motors Redefines EV Innovation with New Eblu Range and EbluCare App at Bharat Mobility Global Expo 2025

    With the launch of two advanced electric scooters and a three-wheeler, alongside the EbluCare app, Godawari Electric Motors sets new standards in sustainable mobility and customer convenience, leading the charge in India’s electric vehicle revolution.

    Godawari Electric Motors, a pioneering player in India’s electric vehicle (EV) industry, made waves at the Bharat Mobility Global Expo 2025 with the unveiling of two cutting-edge electric scooters—Eblu Feo Z and Eblu Feo DX—alongside a high-performance three-wheeler, the Eblu Rozee ECO. These launches are a testament to the company’s vision for delivering sustainable and segment-specific solutions in the fast-evolving Indian EV market.
    The event also marked the debut of the EbluCare app, an innovative tool designed to enhance the ownership experience of electric vehicles. This app simplifies EV management with features like real-time ride tracking, battery health monitoring, and effortless service booking. Available on both Google Play and Apple App Store, the app reaffirms Godawari’s commitment to integrating technology with mobility.
    According to Hyder Khan, CEO of Godawari Electric Motors, the new product lineup is tailored to meet diverse customer needs while supporting India’s sustainability goals. “Our focus has always been on providing reliable, cost-effective, and environmentally friendly solutions. With the Eblu range, we are addressing both individual and commercial mobility requirements while driving the shift to clean energy solutions,” he said during the launch.

    Breaking Down the Eblu Range
    The Eblu Feo DX, a premium electric scooter, caters to urban commuters who prioritize performance and innovation. Its 5.0 KW peak power motor, 150 km range, and fully loaded TFT display with Bluetooth connectivity set it apart in the competitive EV market, which includes offerings from Ather Energy and Ola Electric. The Eblu Feo Z, on the other hand, is designed as a reliable family vehicle, with its ergonomic build, detachable battery, and extensive warranty making it a standout choice.
    Meanwhile, the Eblu Rozee ECO, a three-wheeler ideal for last-mile connectivity, competes directly with established players like Mahindra Electric and Piaggio Ape E-City. Priced at INR 2,95,999, this commercial vehicle offers a robust 120 km range on a single charge, catering to fleet operators and small businesses seeking cost-effective solutions for goods and passenger transport.

    Driving Innovation with the EbluCare App
    A significant highlight of the launch was the EbluCare app, which aims to simplify the electric vehicle ownership experience. By offering features such as real-time navigation, battery performance updates, and service reminders, the app empowers users with seamless connectivity. EV enthusiasts familiar with tools offered by competitors, such as Ather’s proprietary app, will find the EbluCare app a worthy competitor, especially with its added focus on user-centric design.
    With timely notifications and service management features, the app also ensures that customers stay informed about maintenance schedules, product updates, and exclusive offers. These efforts align with Godawari’s goal to provide not just vehicles, but a complete ecosystem for sustainable mobility.

    The Competitive Landscape
    India’s electric mobility revolution has been shaped by key players like Ola Electric, Ather Energy, and Hero Electric. While these brands have focused heavily on urban markets, Godawari Electric Motors distinguishes itself by addressing the needs of both urban commuters and rural businesses.
    The Eblu Feo DX competes directly with Ather 450X, offering a longer range at a competitive price point. Similarly, the Eblu Rozee ECO offers a viable alternative to Mahindra’s Treo Zor, with faster charging times and better durability in rugged conditions. By positioning itself as an affordable and practical alternative, Godawari is tapping into underserved segments of the market, particularly in semi-urban and rural regions.

    Supporting India’s EV Transition
    Godawari Electric Motors’ contributions align closely with India’s Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) policy, which seeks to accelerate the adoption of electric mobility. The company’s growing network of 83 dealerships ensures that its products are accessible nationwide, with strong after-sales support bolstering customer confidence.
    Through initiatives like the Skill India Mission, the company is also creating opportunities for skill development in the EV sector, empowering individuals to participate in India’s green economy.
    Related Articles on Prittle Prattle News
    Explore more stories about innovation and technology on Prittle Prattle News, Mahindra BE.6 SUV: The Future of Electric SUVs, Samsung-Eka Care, Inflection Point Ventures, NSDC.
    Established in 2022 and headquartered in Raipur, Godawari Electric Motors is driving India’s clean mobility revolution with its Eblu range of two- and three-wheelers. With a strong focus on affordability and sustainability, the company’s vision extends beyond transportation, aiming to create self-employment opportunities and reduce the nation’s carbon footprint.
    This article is brought to you by Prittle Prattle News, your trusted source for inspiring and innovative stories. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to covering stories that shape a sustainable and inclusive future. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more updates.