From empowering startups to driving sustainable real estate and boosting hospitality, industry leaders urge the government to adopt bold measures in Budget 2025-26.
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Budget 2025 Wishlist: Industry Leaders Highlight Key Reforms for Startups, Real Estate, and Hospitality
Conclusion: A Vision for Inclusive Growth: Budget 2025: As India prepares for Budget 2025-26, the combined voices of industry leaders highlight the need for progressive policies across startups, real estate, and hospitality. Simplified frameworks, sustainability incentives, and inclusive growth strategies are critical to unlocking India’s potential as a $5 trillion economy.
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Mahindra BE 6 Powers Into BGMI: Limited-Time Rewards, Exclusive Events, and a Real BE 6 SUV Up for Grabs!
From January 16th to February 15th, 2025, KRAFTON India and Mahindra bring electric mobility to gaming with exciting in-game events, exclusive items, and the chance to win the real BE 6 Electric Origin SUV.
In a groundbreaking collaboration, KRAFTON India and Mahindra are bringing the cutting-edge Mahindra BE 6 Electric Origin SUV into the virtual battlegrounds of BATTLEGROUNDS MOBILE INDIA (BGMI). This collaboration promises to be a game-changer, offering players exclusive in-game items, thrilling contests, and a once-in-a-lifetime opportunity to win the real Mahindra BE 6.
Running from January 16th to February 15th, 2025, the collaboration blends automotive innovation with immersive gameplay, setting a new standard for engaging cross-industry experiences.
Claim Your Victory in Style With the BE 6: For one month only, players can level up their BGMI gameplay by driving the Mahindra BE 6, a futuristic SUV designed for performance and sustainability. Alongside the BE 6, players can unlock an exciting array of exclusive in-game items, including:
- Quantum Flux Suit
- Chrono Charge Suit
- Volt Tracer Gun
- Neon Drop BE 6 Parachute
- Flashvault BE 6 Bag
- SparkStrike Pan
These themed rewards, available through the ‘Lucky Spin’ feature, reflect the high-performance spirit of the BE 6, making each game more adventurous and visually captivating.
Special Event: The Mahindra BE 6 Exchange Centre: Adding to the excitement is the Mahindra BE 6 Exchange Centre, an in-game event where players can complete missions to collect Nitro Wheels (exchange tokens). These tokens can be redeemed for exclusive items like:
- Protective Vanguard Suit
- Mahindra Event Crate
- Mahindra Space Gifts
The Mahindra Event Crate offers additional chances to win premium collaboration items, ensuring every player can elevate their gameplay with Mahindra-themed gear.
Take the BE 6 From the Battlegrounds to Reality: In an exciting twist, one lucky player will have the chance to win the real Mahindra BE 6 SUV, taking the collaboration beyond the virtual realm. To enter, players must: Collect Nitro Wheels by completing missions in the Mahindra BE 6 Exchange Centre. Create a 10-30 second video showcasing the Mahindra BE 6 in BGMI (using the in-game preview feature). Upload the video on YouTube or Instagram, tagging BGMI’s and Mahindra Electric’s official social media handles. Use the hashtags #BGMIxMahindra and #UnleashTheCharge to enter the contest.
This partnership underscores Mahindra’s innovation in electric mobility and KRAFTON India’s commitment to creating next-level gaming experiences. Speaking about the collaboration, a spokesperson from Mahindra shared: The Mahindra BE 6 symbolizes the future of electric mobility. By partnering with BGMI, we aim to engage with a tech-savvy generation that values sustainability and innovation. This collaboration allows us to connect meaningfully with gaming enthusiasts and showcase the adventurous spirit of the BE 6. Similarly, KRAFTON India emphasized the importance of connecting industries: Gaming is about creating unforgettable experiences, and this collaboration with Mahindra enables us to bring a truly unique feature to our players—integrating cutting-edge automotive innovation into BGMI.
The Mahindra BE 6 is part of Mahindra’s Electric Origin SUV lineup, which redefines mobility with a focus on performance, sustainability, and cutting-edge design. Known for their leadership in electric vehicles, Mahindra Electric aims to revolutionize the industry and drive sustainable innovation. Founded in 2007, KRAFTON, Inc. is a South Korea-based global leader in gaming, renowned for hit titles like PUBG and BGMI. With $170 million invested in Indian startups since 2021, KRAFTON is committed to fostering gaming, esports, and interactive entertainment ecosystems in the country.
Stay updated on all things BGMI and Mahindra BE 6 by following their official social media handles:
Conclusion: Where Gaming Meets Innovation: The collaboration between KRAFTON India and Mahindra sets a new benchmark for immersive cross-industry partnerships. By combining the thrill of BGMI gameplay with the innovation of the Mahindra BE 6 Electric Origin SUV, this initiative not only enhances player experiences but also showcases the future of electric mobility.
At Prittle Prattle News, where we proudly feature you virtuously, we celebrate such collaborations that redefine industries and inspire change. Led by Editor-in-Chief Smruti Bhalerao, our platform is committed to delivering stories that inform and captivate. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more exciting updates.
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Absolut’s #UNLABEL #BORN COLOURLESS Campaign Sparks a Movement to Break Biases and Embrace True Individuality
Challenging stereotypes and redefining inclusivity, Absolut joins forces with inspiring voices like Sunny Leone, Ankush Bahuguna, Navtej Singh Johar, and Deepa Malik to envision a world free of labels.
Absolut, a brand synonymous with creativity and inclusivity, has unveiled its powerful new campaign, #UNLABEL #BORN COLOURLESS, which aims to break down societal biases and celebrate individuality. As an evolution of its 2018 Born Colourless campaign, this latest initiative is a bold call for a world free of labels, stereotypes, and prejudices.
In a society where people are often boxed in by assumptions based on gender, race, age, or profession, Absolut dares to challenge these norms. The campaign celebrates the idea that we are all #BornColourless, devoid of labels at birth, and seeks to inspire a more open, inclusive, and judgment-free world.
The #UNLABEL #BORN COLOURLESS campaign is brought to life through four impactful short films, featuring inspiring personalities who share their stories of overcoming societal judgments. These narratives showcase how labels often fail to define the complexity and richness of human identities.The Campaign’s Stories: Real People, Real Change
1. Ankush Bahuguna: Redefining Masculinity Through Makeup
Ankush, a popular content creator and Instagram influencer, breaks gender stereotypes by embracing his passion for makeup—a craft often unfairly labeled as “only for women.” His story encourages people to pursue their interests boldly, regardless of societal expectations.
2. Sunny Leone: Beyond the ‘Item Girl’ Label
Often reduced to the stereotype of an “item girl,” Sunny Leone redefines herself as a successful entrepreneur, philanthropist, and mother. Her journey is a powerful testament to embracing multifaceted identities and shattering preconceived notions.
3. Navtej Singh Johar: Challenging Masculine Norms
Celebrated Bharatanatyam dancer and LGBTQIA+ activist, Navtej defies conventional ideas of masculinity. His story is a bold reminder that breaking free from traditional labels can pave the way for deeper self-expression.
4. Deepa Malik: Rising Beyond Physical Barriers As India’s first Paralympic medalist, Deepa Malik’s journey exemplifies resilience. She proves that physical limitations do not define one’s capabilities, and her story inspires individuals to overcome any obstacle in their path.Fostering Inclusivity Through Dialogue
Commenting on the campaign, Pulkith Modi, General Manager – Marketing, International Brands at Pernod Ricard India, shared:
“We live in a world where individuals are often defined by labels—be it gender, race, or societal roles. Absolut’s #UNLABEL #BORN COLOURLESS campaign seeks to inspire a shift towards inclusivity and individuality. By collaborating with such incredible voices, we aim to encourage everyone to embrace their true selves and move beyond stereotypes.”
Through this campaign, Absolut invites people to question their assumptions and recognize the unique stories and identities of those around them.Absolut’s Legacy of Creativity and Inclusivity
Since its founding in 1879, Absolut has championed the values of creativity, self-expression, and inclusivity. The brand is celebrated for pushing boundaries with campaigns that inspire social progression and spark meaningful conversations.
Over its 140-year history, Absolut has:
Partnered with LGBTQIA+ causes and advocated for equal rights.
Worked with world-renowned artists like Andy Warhol to use art as a medium for change.
Used bold campaigns to challenge gender norms, stereotypes, and cultural biases. Through #UNLABEL #BORN COLOURLESS, Absolut continues its mission to build a more open, diverse, and vibrant world, inspiring people to embrace their true selves and celebrate differencesWhy #UNLABEL Matters in 2025
In today’s interconnected world, conversations about diversity and inclusion are more important than ever. Campaigns like Absolut’s #UNLABEL #BORN COLOURLESS play a vital role in fostering empathy, breaking prejudices, and inspiring meaningful action. By amplifying stories from inspiring individuals like Sunny Leone, Deepa Malik, Navtej Singh Johar, and Ankush Bahuguna, Absolut challenges everyone to rethink their assumptions and embrace a bias-free perspectiveConclusion: Celebrating Individuality, One Story at a Time
With the launch of #UNLABEL #BORN COLOURLESS, Absolut has not only raised the bar for brand campaigns but also created a platform for real social change. By encouraging individuals to look beyond labels and biases, Absolut is fostering a world where diversity is celebrated and individuality thrives.
At Prittle Prattle News, where we proudly “feature you virtuously,” we celebrate Absolut’s dedication to building a better, more inclusive society. Together, we envision a future that celebrates every individual’s unique identity, free from judgment.
Led by Editor-in-Chief Smruti Bhalerao, our platform is committed to spotlighting stories and campaigns that inspire change across the globe. Stay connected with us for more updates on Absolut’s campaigns and global stories. Follow Prittle Prattle News on LinkedIn, Twitter, Instagram, YouTube, and Facebook. -
Footprints and Motherhood Hospitals Collaborate to Create a Holistic Ecosystem for Child Development and Family Wellness
By combining expertise in early education and pediatric healthcare, Footprints and Motherhood Hospitals aim to transform family support systems across India.
New Delhi, January 15, 2025: Footprints, a leading preschool and daycare chain in India, has joined hands with Motherhood Hospitals, a prominent provider of women’s and children’s healthcare services. This partnership introduces a holistic ecosystem designed to address the critical needs of parents and young children, focusing on education and wellness.
The collaboration seeks to provide integrated services that enhance child development and family well-being. By combining Footprints’ excellence in early education with Motherhood Hospitals’ expertise in pediatric care, the initiative supports parents through a mix of healthcare services, educational programs, and community engagement activities. This partnership is set to roll out initiatives in major cities, including Bengaluru, Chennai, Pune, Gurgaon, Noida, Jaipur, Indore, and Kolkata—all of which are key operational hubs for both brands.Key Features of the Collaboration
The partnership will introduce a range of services and activities aimed at fostering family wellness:
Health Check-Up Vouchers: Footprints parents will receive complimentary health check-up vouchers redeemable at Motherhood Hospitals.
Program Fee Waivers: Parents associated with Motherhood Hospitals will be eligible for fee discounts at Footprints centers.
Community Events: Both brands will co-host pediatric camps, sponsorship programs, and virtual parenting webinars to engage with families and provide expert guidance.
Co-Branded Resources: Activity books, parenting kits, and “Child-on-Board” car signs will be distributed as practical tools to add value to families while boosting brand visibility.
Digital and On-Site Promotions: Standee placements at Footprints centers and video promotions at Motherhood Hospital premises will reinforce the partnership’s presence across platforms.Voices from Industry Leaders
Raj Singhal, Co-founder and CEO of Footprints, spoke about the initiative: “Partnering with Motherhood Hospitals is a meaningful step toward creating a platform that addresses both education and wellness. By combining our strengths, we aim to provide families with a holistic approach to nurturing their children’s development and health. This partnership reflects our commitment to enriching lives and supporting modern parenting challenges.”Why It Matters for Parents
The collaboration brings substantial benefits to families, particularly parents juggling professional responsibilities while raising young children. With integrated services, this initiative addresses key challenges faced by today’s families:
Access to comprehensive child development programs and pediatric healthcare under one umbrella.
Cost-effective solutions, including free health vouchers and fee waivers.
Regular community engagement through events, webinars, and parenting resources.
These initiatives create an ecosystem where parents can rely on expert support for both education and wellness, making it easier to meet the demands of modern parenting.Case Study: Building Community Engagement
As part of the rollout, cities like Bengaluru and Pune have seen enthusiastic participation from parents. Joint events like pediatric health camps have attracted families seeking both educational insights and healthcare advice. Footprints parents who accessed Motherhood’s facilities reported greater convenience, while Motherhood parents exploring Footprints centers praised the high-quality educational programs. Both brands have also leveraged digital platforms to connect with parents. Joint blogs and co-authored articles featuring expert tips on parenting and child health have gained popularity among audiences.Cross-Promotional Value for Both Brands
In addition to benefiting parents, the partnership serves as a valuable cross-promotional opportunity for both organizations:
Digital channels like Footprints’ website and Motherhood Hospitals’ website now feature co-branded resources.
Parenting tips and expert advice are being shared via Instagram and LinkedIn, increasing the brands’ digital reach. On-site promotions, such as standees at Footprints centers and ads at Motherhood Hospitals, ensure visibility among target audiences.Conclusion
The partnership between Footprints and Motherhood Hospitals represents a groundbreaking initiative in the field of child development and family wellness. By addressing education and healthcare needs through an integrated approach, the collaboration empowers parents to nurture their children’s growth with ease and confidence.
At Prittle Prattle News, where we are committed to “featuring you virtuously,” we take pride in highlighting collaborations that inspire change and benefit communities. Led by its Editor-in-Chief, Smruti Bhalerao, the publication continues to bring forth storylines that celebrate innovation and growth across industries. Follow us on LinkedIn, Twitter, Instagram, YouTube, and Facebook for more updates. Visit us at Prittle Prattle News for inspiring stories and exclusive insights into education, healthcare, and family wellness -
Inflection Point Ventures Achieves 2.2X Exit from Parablu, Setting a Benchmark in Data Security Innovation
With a 36-month journey delivering 2.2X MoM and 30%+ IRR, Inflection Point Ventures proves its expertise in identifying and scaling visionary startups like Parablu.
Delhi, January 16, 2025: In a landmark achievement, Inflection Point Ventures (IPV), India’s leading angel investing platform, announced its successful exit from Parablu. This milestone delivered an impressive 2.2X MoM return for IPV investors within just 36 months, alongside a 30%+ IRR. This exit further highlights IPV’s commitment to backing future-ready startups in industries poised for global impact, such as data resilience and cybersecurity. With this exit, IPV adds to its record of 47 successful exits across a portfolio of 210+ startups, supported by INR 810 Cr investments to date.
The Parablu Story: From a Visionary Startup to Global Recognition
Founded in Bangalore, Parablu specializes in enterprise data management and cloud-ready data protection. Its solutions safeguard critical data from ransomware, service disruptions, and deletion risks, addressing the growing need for data resilience in a cloud-first world.
Recognizing Parablu’s potential, IPV invested in the startup in 2021, providing both capital and strategic guidance. Over the next three years, Parablu scaled rapidly, emerging as a trusted partner for enterprises worldwide.
Acquisition by CrashPlan
In a strategic move, CrashPlan, a global leader in data security and resilience, acquired Parablu to bolster its offerings and expand its reach in the enterprise market.
Anand Prahlad, CEO of Parablu (now CTO at CrashPlan), reflected on this transformative partnership:
Inflection Point Ventures has been a key partner in our journey, offering not only funding but also strategic support that helped us scale effectively. With CrashPlan, we are excited to continue delivering unparalleled data resilience to enterprises worldwide.IPV’s Vision: Empowering Startups for Global Impact
Inflection Point Ventures is redefining India’s startup ecosystem by combining monetary investment with strategic mentorship. With over 23,500 CXOs, HNIs, and professionals as active members, IPV facilitates transformative growth by connecting visionary founders with forward-thinking investors.
Notable Achievements:
47 successful exits, including names like CureFit and Licious.
Launch of Physis Capital, a $50M Category II VC Fund, designed to support Pre-Series A to Series B startups.
Strategic focus on sectors such as data security, healthcare, fintech, and AI-driven solutions.
Ankur Mittal, Co-Founder of IPV, emphasized the platform’s mission to enable sustainable innovation:
Our exit from Parablu is a testament to our strategy of backing startups with visionary founders and disruptive technologies. By combining resources and mentorship, IPV aims to empower businesses that not only scale profitably but also create a positive impact on the economy.Key Takeaways from Parablu’s Exit
High-Value Returns: Parablu delivered a 2.2X MoM return within 36 months, showcasing IPV’s ability to identify and scale high-growth startups.
Strategic Investments: IPV’s foresight in backing future-ready technologies like data resilience aligns with global trends in cybersecurity.
Global Partnerships: The acquisition by CrashPlan highlights India’s growing influence in the global tech ecosystem. Ecosystem Growth: IPV’s investments inspire confidence in the Indian startup ecosystem, driving innovation and economic progress.About Inflection Point Ventures (IPV)
Inflection Point Ventures is one of India’s largest angel investing platforms, bringing together over 23,500 investors to back innovative startups. IPV is focused on combining capital with mentorship, enabling entrepreneurs to scale effectively while driving societal impact. In addition, Physis Capital, IPV’s $50M Category II VC fund, continues to support growth-stage startups, empowering businesses across fintech, healthcare, enterprise tech, and AI solutions.About Parablu
Inflection Point Ventures, Parablu is a Bangalore-based enterprise data protection company, specializing in cloud-ready resilience solutions. By addressing critical data challenges, such as ransomware and deletion risks, Parablu empowers businesses to transition seamlessly into cloud-first infrastructures while safeguarding their most valuable digital assets.Conclusion: Celebrating Visionary Startups and Strategic Growth
Inflection Point Ventures’ exit from Parablu exemplifies its mission to empower visionary founders and support disruptive technologies. By bridging the gap between innovative startups and forward-thinking investors, IPV is helping India carve out a significant role in the global tech ecosystem.
At Prittle Prattle News, where we strive to feature you virtuously, we applaud milestones like these that inspire innovation and drive economic growth.
Led by Editor-in-Chief Smruti Bhalerao, our publication remains committed to spotlighting the most impactful stories from the business and startup world.
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FLAME University and ICSSR Collaborate to Host National Seminar on Biodiversity Conservation and Sustainable Development
Leading experts, academics, and practitioners unite to discuss actionable solutions for India’s biodiversity conservation and sustainable development
India, January 10, 2025: FLAME University, in collaboration with the Indian Council of Social Science Research (ICSSR), successfully hosted the National Seminar on Biodiversity Conservation and Sustainable Development titled ‘Shaping the Future: Trends and Perspectives in Indian Biodiversity Conservation and Sustainable Development.’ This landmark seminar aimed to foster interdisciplinary dialogue on protecting India’s ecological wealth while addressing socio-economic challenges posed by climate change and urbanization. The seminar, inaugurated by Prof. M. A. Venkataramanan, Pro Vice-Chancellor of FLAME University, brought together scholars, community practitioners, NGOs, and policymakers to deliberate on practical solutions for biodiversity conservation. Sponsored by ICSSR, the event underscored the importance of uniting multiple stakeholders to balance environmental preservation with economic growth.
A Platform for Collective Action The seminar featured prominent speakers, including Prof. Dishan Kamdar, Vice-Chancellor of FLAME University, who emphasized the importance of collaboration:
A collective approach synchronizing efforts by policymakers, industry, academic institutions, and society is crucial to tackling sustainability challenges. At FLAME, we are committed to preparing our students and community to engage in thought-provoking practices that promote conservation and sustainable development in harmony with economic goals and our ecological heritage.Keynote Address by Dr. Nitin Rai Independent researcher Dr. Nitin Rai, in his keynote address, shed light on the alienation of adivasis due to the denial of land rights. Highlighting the need for their empowerment, he stated:
Denial of land rights has alienated adivasis and excluded them from forest governance. Protected areas, once a means of conservation, are now being used to dilute environmental laws. The Forest Rights Act (FRA) presents an opportunity to devolve power to gram sabhas, giving communities the authority to govern forests effectively.Three Engaging Panel Discussions
FLAME University the seminar’s impactful discussions were structured into three panels, each focusing on critical aspects of biodiversity conservation:
1. Forest Governance and SDGs
The first panel explored aligning forest conservation with the Sustainable Development Goals (SDGs). Key participants included:
Prof. Ashwini Chhatre, Associate Professor, Economics & Public Policy, Indian School of Business.
Ms. Meenal Tatpati, Research and Policy Associate, Women4Biodiversity.
Ms. Neema Pathak Broome, Regional Coordinator, ICCA Consortium (South Asia).
Mr. Viswadev V.S, Senior Project Officer, BAIF Development Research Foundation.
Prof. Ashwini Chhatre stressed the importance of empowering local communities:
Security of tenure accompanied by authority, discretion, and resources is the best way to align forest conservation with sustainability goals.
2. Wildlife Conservation and Management
FLAME University the second panel addressed challenges in wildlife conservation beyond protected areas. Panelists included:
Mr. Jayant Kulkarni, Director, Wildlife Research & Conservation Society.
Prof. Ajit Menon, Madras Institute of Development Studies (MIDS).
Dr. Pankaj Sekhsaria, Associate Professor, IIT-Bombay.
Mr. Arnab Bose, Independent Practitioner.
Dr. Ghazala Shahabuddin, Visiting Professor, Ashoka University. Mr. Jayant Kulkarni highlighted the need to focus on wildlife outside protected areas:
Protected areas alone cannot conserve the full range of wildlife. We need to address landscapes beyond protected zones to ensure effective conservation.3. Indigenous Systems and Practices
The final panel focused on the integration of indigenous knowledge systems into conservation policies. Key participants included:
Dr. Asmita Kabra, Associate Researcher, Centre de Sciences Humaines (CSH).
Dr. Venkat Ramanujam, Assistant Professor, Shiv Nadar University.
Mr. Subhash Dolas, Bhimashankar Wildlife Sanctuary.
Mr. Faisal Rehman and Mr. Mountheesh Kuttan, Keystone Foundation.
Dr. Asmita Kabra stressed the value of indigenous knowledge in biodiversity management:
Local knowledge held by community members is indispensable for effective conservation of national parks, wildlife sanctuaries, and tiger reserves. Adivasi communities, who once actively governed these areas, are now underutilized as labor. Imagine the outcomes if they became equal stakeholders.
Mr. Faisal Rehman added:
The bio-cultural perspectives of indigenous communities are not only cultural assets but functional tools for modern conservation policies. It’s time to integrate them into governance frameworks.Key Takeaways and Recommendations
The seminar concluded with actionable recommendations to:
Strengthen policy frameworks for biodiversity conservation.
Enhance community engagement in decision-making.
Foster collaboration between academia, civil society, and government institutions.
White papers and articles based on the discussions will be published post-seminar to provide evidence-based policy recommendations and actionable insights for biodiversity conservation.Conclusion
The National Seminar on Biodiversity Conservation and Sustainable Development, co-hosted by FLAME University and ICSSR, emphasized the urgent need for collaboration among stakeholders to safeguard India’s biodiversity and promote sustainable development. By integrating indigenous systems, advancing policy frameworks, and fostering a collective approach, the seminar provided a roadmap for addressing India’s ecological challenges.
At Prittle Prattle News, where we take pride in featuring you virtuously, we continue to spotlight initiatives that drive sustainability, research, and community empowerment. Led by its Editor-in-Chief, Smruti Bhalerao, our platform brings you stories that inspire progress. Follow us on LinkedIn, Twitter, Instagram, YouTube, and Facebook. Visit Prittle Prattle News for more updates on conservation and sustainability.