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  • India’s Urban Commute Gets an Upgrade with BattRE’s New LOEV+ Electric Scooter

    With advanced safety, smart connectivity, and a 3-year battery warranty, LOEV+ is built for reliable daily rides.

    BattRE Electric Mobility, one of India’s fastest-growing electric vehicle (EV) manufacturers, has launched LOEV+, a high-performance and budget-friendly electric scooter designed for urban commuters. Featuring an IP67-rated Amaron battery, a top speed of 60 km/h, smart connectivity, and fast charging capabilities, LOEV+ aims to redefine electric mobility for Indian riders.
    Priced at ₹69,999 (ex-showroom) plus handling charges, the LOEV+ is among the most affordable high-speed electric scooters in India. With its 3-year warranty on both battery and charger, advanced safety features, and energy-efficient design, BattRE is targeting the growing shift toward eco-friendly urban transport in the country.
    The launch of LOEV+ comes at a time when India’s EV adoption is accelerating, driven by government incentives, rising fuel costs, and consumer demand for cleaner transport solutions. The new model is positioned to provide an affordable and reliable alternative to petrol scooters, making daily commuting smoother and more sustainable.

    Cutting-Edge Battery & Charging Technology
    LOEV+ is powered by an advanced 2kWh Amaron lithium-ion battery, designed to provide long-lasting performance and durability. The battery uses premium 21700 cells (5Ah), offering better energy efficiency and stability. Unlike conventional e-scooters that take longer to charge, the LOEV+ fully recharges in just 2 hours and 50 minutes, making it one of the fastest-charging electric scooters in its segment.
    The IP67-rated battery and charger ensure protection against water and dust, allowing the scooter to function reliably in diverse weather conditions, including heavy rains and dusty environments. This feature significantly enhances the scooter’s longevity and reliability, especially for riders in metro cities and tier-2 urban areas.
    With a 3-year warranty on both the battery and charger, BattRE aims to provide users with long-term peace of mind and cost savings on maintenance.

    Prioritizing Safety for Indian Roads
    Safety has been a core focus in LOEV+’s design, with features that cater to urban riding challenges. The combined disc-brake system improves braking efficiency, reducing stopping distance and ensuring greater rider control. A 180mm ground clearance makes it easier to navigate through India’s bumpy roads, potholes, and speed breakers, ensuring a smooth and stable ride.
    To prevent accidental acceleration while parked, the scooter includes a parking switch, enhancing rider security in crowded areas and on inclines. Additionally, the saree guard ensures added safety for pillion riders, making LOEV+ an ideal choice for families and working professionals.

    Smart Technology & Connectivity for a Better Ride
    LOEV+ is fully CAN-enabled, ensuring seamless communication between all vehicle components for improved efficiency and diagnostics. The scooter features Cruise Control, allowing riders to maintain a steady speed on highways and longer routes. The Hill Hold Assist system provides stability on inclined roads, making city commutes more effortless.
    The advanced digital speedometer displays crucial information, including distance to empty (DTE) and state of charge (SoC), helping riders track battery levels and plan their routes efficiently. These intelligent features set LOEV+ apart in the budget-friendly electric scooter segment, making it a tech-driven solution for modern commuters.

    A Sporty, Minimalist Design with Custom Color Options
    BattRE has crafted the LOEV+ with a sleek, minimalist, and sporty design, focusing on both aesthetics and functionality. The 12-inch alloy wheels offer better grip and handling, while LED dual lamps provide superior visibility at night.
    The LOEV+ is available in five stylish colors:

    • Starlight Blue
    • Pearl White
    • Midnight Black
    • Stormy Grey
    • Ice Blue

    With these modern and trendy color options, the LOEV+ allows riders to express their personal style while embracing the future of electric mobility.

    Performance & Riding Modes for Every Need
    LOEV+ comes with three distinct riding modes, allowing riders to optimize performance based on their needs:

    • Eco Mode – Maximum efficiency, offering a top speed of 35 km/h and a range of 90 km per charge.
    • Comfort Mode – A balance of speed and efficiency, reaching 48 km/h with a 75 km range.
    • Sports Mode – Designed for performance, achieving a top speed of 60 km/h with a 60 km range per charge.

    These riding modes make LOEV+ versatile for different commuting needs, from long-distance rides to short city commutes.

    A Word from BattRE’s Leadership
    Speaking at the launch, Nishchal Chaudhary, CEO & Managing Director of BattRE Electric Mobility, said:
    “LOEV+ is built with the future of urban commuting in mind. It is one of the most affordable high-speed scooters in India, packed with features that deliver performance, safety, and reliability. As India shifts towards electric mobility, we are committed to providing smart and sustainable solutions for our riders.”
    Pricing, Availability & Dealer Network
    LOEV+ is priced at ₹69,999 (ex-showroom) plus handling charges and is now available at 400+ BattRE dealerships across 21 states in India. The company has been expanding its dealer network to make EVs more accessible to customers nationwide.
    For further details, visit BattRE Electric Mobility.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • From India to Italy: Shriram Finance Secures Landmark $500M SACE Loan for Sustainable Growth

    With strategic backing from HSBC, Deutsche Bank, KfW IPEX-Bank, ING Bank, and J.P. Morgan, Shriram Finance secures India’s biggest SACE-covered loan to drive financial inclusion.

    Shriram Finance Limited (SFL), India’s leading non-banking financial company (NBFC) and the flagship firm of the Shriram Group, has secured a record-breaking $500 million equivalent SACE-backed loan, marking the largest SACE-covered facility ever availed by an Indian NBFC. This 10-year long-term financing agreement, backed by SACE, Italy’s official export credit agency, will enable SFL to expand its financing portfolio for Italian vehicles, both new and used, supporting its Social Finance Framework while furthering financial inclusion in India.
    The deal attracted global financial powerhouses, including HSBC, Deutsche Bank, KfW IPEX-Bank, ING Bank, and J.P. Morgan. HSBC served as the Sole Export Credit Agency (ECA) Coordinator, while ING Bank acted as the Social Loan Coordinator for the transaction.
    This milestone further solidifies SFL’s position as India’s leading NBFC in offshore fundraising, having raised over $2.5 billion in global capital in FY25—the highest by any Indian NBFC in structured and sustainable finance initiatives.

    Shriram Finance Expands Global Partnerships for Sustainable Financing
    The successful execution of this landmark loan reinforces SFL’s ability to tap into international capital markets efficiently, optimizing funding costs while ensuring long-term sustainability. The funds will be directed towards financing Italian-manufactured vehicles and equipment—a strategic move that strengthens India-Italy trade relations while expanding SFL’s vehicle financing offerings under its Social Finance Framework.
    Umesh Revankar, Executive Vice Chairman of Shriram Finance, shared:
    This landmark transaction is a testament to our ability to navigate global financial markets and forge high-impact partnerships. Our association with SACE and leading global banks demonstrates the strong confidence international lenders have in our vision. With this facility, we will not only expand financing for Italian vehicles but also contribute to financial inclusion and economic development in India.

    SACE & Global Lenders Express Confidence in Shriram Finance
    The relationship between SACE and Shriram Finance has grown significantly since 2019 when SFL executed its first SACE Push Facility, enabling over €100 million worth of Italian vehicle imports into India.
    Gautam Bhansali, Head – India & South Asia at SACE, commented:
    Shriram Finance has been a trusted partner in fostering India-Italy trade. With this new facility, we are further strengthening our collaboration, supporting Italian exports while enabling SFL’s financial inclusion mission in India.
    Ajay Sharma, Head of Banking, HSBC India, added:
    We are proud to have arranged this landmark SACE-backed financing facility alongside Shriram Finance. This transaction is a continuation of our strong partnership and highlights HSBC’s expertise as a global ECA arranger. With this, we mark our fourth SACE-backed deal in India in just 12 months.

    Strengthening India’s Access to Global Capital
    This deal represents more than just a significant fundraising milestone, it signals a new era for India’s NBFC sector, as institutions like Shriram Finance secure diversified global funding sources to accelerate India’s financial inclusion and economic development.
    With the successful execution of this transaction, SFL is positioned as a frontrunner in structured finance, ensuring cost-effective lending while strengthening its commitment to sustainable growth.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • With 5 Billion Kilometers Driven, TATA.ev Expands India’s Charging Network with 400,000 Charge Points & Mega Chargers

    TATA.ev partners with Tata Power, ChargeZone, Statiq, and Zeon to expand India’s EV charging infrastructure, ensuring seamless long-distance travel and urban accessibility.

    TATA.ev, India’s leading electric vehicle (EV) brand, is set to transform the country’s EV charging landscape with a massive expansion plan aimed at doubling India’s charging infrastructure. By 2027, the company plans to install 400,000 charge points, significantly increasing accessibility and convenience for EV owners across the nation. The initiative builds on TATA.ev’s experience of facilitating 5 billion electric kilometers driven across India.
    To accelerate this expansion, TATA.ev has launched Open Collaboration 2.0, partnering with leading Charge Point Operators (CPOs) such as Tata Power, ChargeZone, Statiq, and Zeon Charging. These collaborations will enable the installation of 30,000+ new public fast chargers in strategic locations, including major highways, metro cities, and tier-2 towns.

    The expansion includes the launch of the TATA.ev Mega Charger Network, featuring 500 ultra-fast charging stations strategically deployed to enhance long-distance travel. These Mega Chargers will offer high-speed, reliable charging, drastically reducing wait times. They will be open to all EV brands, but TATA.ev customers will enjoy priority access and lower tariffs.
    Alongside this, TATA.ev is introducing TATA.ev Verified Chargers, ensuring quality-assured infrastructure across the country. These certified chargers will meet high-performance and safety standards, reducing downtime and improving user experience. EV owners will be able to locate verified chargers in real-time, track availability, and make instant payments using the IRA.ev app, eliminating the need for multiple apps.

    Since 2019, TATA.ev has played a pivotal role in building India’s EV charging ecosystem, pioneering home, community, and public charging solutions. The company has already installed over 1.5 lakh private/home chargers, deployed 2,500+ community chargers, and set up 750 dealership-based chargers to support growing EV adoption. In just 15 months, India’s public charging infrastructure has doubled, crossing 18,000 charge points nationwide.
    With Open Collaboration 2.0, TATA.ev is ensuring that India’s transition to electric mobility is seamless, efficient, and future-ready. By providing a unified Charging Helpline, AI-powered insights, and seamless payment solutions, TATA.ev is making charging as convenient as refueling a petrol or diesel vehicle.

    This initiative cements TATA.ev’s position as India’s EV ecosystem leader, actively driving sustainable transportation and supporting government efforts to accelerate EV adoption. By 2027, India will have one of the largest and most advanced EV charging infrastructures globally, thanks to TATA.ev’s bold expansion strategy.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • JioCinema + Disney+ Hotstar = JioHotstar: India’s Biggest OTT Merger Transforms Streaming & Sports

    Disney+ Hotstar merges with JioCinema to form JioHotstar, India’s most powerful streaming platform, offering IPL, global entertainment, AI-powered recommendations, and an unmatched content library.

    JioCinema and Disney+ Hotstar have officially merged under JioStar, creating JioHotstar, India’s most advanced and content-rich OTT platform. The merger brings together the best of Bollywood, Hollywood, live sports, and AI-powered personalized recommendations. With a staggering 3 lakh hours of content, JioHotstar offers exclusive access to IPL, ICC Cricket World Cup, FIFA events, Premier League, Wimbledon, and Pro Kabaddi. The platform’s AI-driven personalization, ultra-HD 4K streaming, and multilingual accessibility across 10+ Indian languages ensure that every user gets a tailored viewing experience.
    Kevin Vaz, CEO – Entertainment, JioStar, emphasized the transformational shift in India’s streaming industry, stating, “JioHotstar is more than just an OTT platform, it is the future of entertainment. We are bringing the best of Bollywood, Hollywood, live sports, and regional content to every Indian viewer, ensuring accessibility, innovation, and personalization like never before.”

    JioHotstar is now the exclusive home for India’s most-watched sporting events. Users can stream live IPL, ICC Cricket World Cup, FIFA events, Premier League, Wimbledon, and more with ultra-HD streaming and real-time stats overlays. The platform introduces interactive multi-angle viewing, AI-powered insights, and immersive fan engagement features. With its AI-driven recommendation engine, JioHotstar ensures that users find content suited to their tastes while supporting voice-assisted navigation in multiple Indian languages.

    The newly launched JioHotstar subscription model offers a hybrid approach to accessibility. Viewers can enjoy free streaming of select sports and TV shows while premium subscribers unlock ad-free viewing, Hollywood blockbusters, and ultra-HD streaming, starting at ₹149 per quarter. Existing JioCinema and Disney+ Hotstar subscribers will seamlessly transition to JioHotstar.

    Sanjog Gupta, CEO – Sports, JioStar, remarked, “JioHotstar is bringing fans closer to the action. From IPL to Wimbledon, from Coldplay concerts to Pro Kabaddi, we are delivering an interactive and immersive experience where fans don’t just watch, they engage.”
    JioHotstar is not just an OTT platform, it is the future of digital entertainment, where content meets technology, accessibility meets innovation, and storytelling meets personalization.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.



  • Leading the Skies, Redefining Low-Cost Travel: AirAsia Named World’s Best Low-Cost Airline for 2025

    AirlineRatings.com ranks AirAsia as the top low-cost airline of 2025, recognizing its commitment to affordability, safety, and seamless passenger experience.

    AirAsia has secured the title of World’s Best Low-Cost Airline for 2025 by AirlineRatings.com, reinforcing its position as the undisputed leader in budget-friendly aviation. With an extensive network, cutting-edge digital services, and an unwavering focus on passenger satisfaction, AirAsia continues to set new benchmarks in affordable air travel.
    AirAsia: From Humble Beginnings to Global Dominance
    Founded in 2001 with just two aircraft flying domestic routes in Malaysia, AirAsia has grown into a global aviation powerhouse. Today, it serves over 130 destinations across Malaysia, Thailand, Indonesia, the Philippines, and Cambodia, and has transported more than 800 million passengers to date. The airline’s commitment to affordability, efficiency, and world-class service has made it a household name among budget-conscious travelers.
    The airline’s latest recognition as the World’s Best Low-Cost Airline 2025 places it ahead of leading competitors, with AirlineRatings.com acknowledging its 7-star safety rating, customer-first approach, and expanding international footprint.
    Sharon Petersen, CEO of AirlineRatings.com, praised AirAsia’s leadership, stating, “AirAsia’s commitment to innovation, affordability, and superior passenger experience has once again placed it at the top of our rankings. The airline continues to redefine low-cost travel without compromising on quality.”

    What Makes AirAsia the Best Low-Cost Airline?
    1. Unmatched Safety & Fleet Expansion
    AirAsia operates with a 7-star safety rating from AirlineRatings.com, meeting international aviation standards and consistently investing in fleet upgrades. In 2024, the airline transported over 63 million passengers, achieving an 89% load factor, one of the highest among budget airlines worldwide.
    The airline also expanded its active fleet to 205 aircraft, reactivating 14 planes and adding 10 new aircraft, strengthening connectivity across Asia-Pacific. This fleet expansion is part of AirAsia’s larger goal to increase operational efficiency while reducing its carbon footprint through fuel-efficient aircraft.

    2. Digital Innovation & AI-Powered Services
    AirAsia has revolutionized budget travel through its AI-driven passenger experience, offering:

    • Seamless mobile check-ins
    • Real-time flight updates
    • Automated service recovery systems to handle disruptions
    • AI-powered personalization, allowing passengers to receive tailored recommendations on baggage options, seating, and meals

    These tech-driven enhancements have positioned AirAsia as a leader in digital transformation within the airline industry.

    3. In-Flight Services That Set a New Standard

    Unlike most budget carriers that offer bare-minimum onboard services, AirAsia ensures a quality in-flight experience with:

    • Award-winning meals, consistently rated among the best in the budget airline category
    • Pre-booked meal options, which provide cost savings while ensuring a high-quality dining experience
    • Comfortable seating choices, allowing passengers to upgrade their experience at affordable rates

    AirAsia’s Future: Expansion, Sustainability & Growth

    With travel demand surging, AirAsia is focused on expanding its route network by adding new secondary destinations across Southeast Asia and beyond. The airline is also investing in eco-friendly aviation technology to enhance sustainability.

    Bo Lingam, Group CEO of AirAsia Aviation Group, highlighted the airline’s vision: “AirAsia is committed to making travel accessible, sustainable, and seamless. We are constantly evolving, with new fleet additions, technology-driven services, and a focus on customer experience. Our goal is to build the world’s first truly global low-cost network.”

    What This Recognition Means for AirAsia
    The World’s Best Low-Cost Airline ranking by AirlineRatings.com is one of the most prestigious titles in the aviation industry. The ranking criteria include:
    • Affordability and fare flexibility
    • Network expansion and connectivity
    • Passenger experience and satisfaction
    • Safety ratings and operational efficiency
    • Innovation and digital transformation
    Winning this title solidifies AirAsia’s reputation as a top-tier airline in the low-cost segment, setting an industry benchmark for quality and affordability.

    AirAsia is a leading low-cost airline, operating in Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Since 2001, the airline has flown over 800 million passengers and remains one of the most recognized and awarded budget airlines globally.
    For more details on AirAsia’s growth, visit the official newsroom.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • How 155 Internet Shutdowns in 2023-24 Cost India’s Economy and Silenced Voices: SFLC.in Report to Reveal

    SFLC.in’s second edition of ‘Let the Net Work 2.0’ uncovers how frequent internet blackouts are impacting India’s democracy, economy, and digital rights.

    Software Freedom Law Centre, India (SFLC.in), a leading nonprofit advocating for digital rights, will release its Internet Shutdown Report 2024 on February 17, 2025. Titled ‘Let the Net Work 2.0,’ this second edition builds on SFLC.in’s earlier findings, presenting a comprehensive analysis of 155 internet shutdowns imposed across India in 2023-24. The report sheds light on the economic damage, disruption of essential services, suppression of dissent, and legal concerns surrounding internet blackouts.
    The launch event, set to be held virtually, will feature legal experts, journalists, and policymakers discussing the report’s findings and the increasing use of internet shutdowns as a governance tool in India. Notable speakers include Anuradha Bhasin, Managing Editor of The Kashmir Times, and Vrinda Grover, Supreme Court advocate known for her work in digital rights and free speech cases.

    India’s Internet Blackout Crisis: Leading the World in Shutdowns
    According to SFLC.in’s Internet Shutdown Tracker, India continues to lead the world in government-imposed internet shutdowns, surpassing even conflict-ridden nations like Myanmar (37 shutdowns) and Iran (34 shutdowns) in 2023. Despite Supreme Court rulings emphasizing internet access as a fundamental right, state governments have increasingly used blackouts as a means to control information, particularly during protests, political unrest, and examinations.
    Mishi Choudhary, Founder of SFLC.in, remarked on the report’s significance, stating, “Internet shutdowns disrupt lives, silence voices, and curb opportunities in unimaginable ways. With ‘Let the Net Work 2.0,’ we aim to highlight the devastating consequences of these shutdowns and urge policymakers to uphold digital freedoms. Internet access is not a privilege but a necessity, and we must protect this right for every citizen.”

    The Economic Toll of Internet Blackouts
    One of the most alarming findings in the report is the massive financial losses incurred due to internet shutdowns. India’s economy suffered an estimated ₹24,000 crore ($2.9 billion) in losses in 2023-24 alone, affecting industries such as IT, e-commerce, banking, and education. Startups, small businesses, and freelancers were hit hardest, with many experiencing delayed transactions, canceled contracts, and revenue losses.
    Key economic impacts of internet shutdowns:

    • E-commerce and Digital Payments: UPI transactions and mobile banking were severely disrupted in regions facing prolonged blackouts.
    • IT and Outsourcing Industry: Businesses faced missed deadlines and disrupted workflows, particularly in tech hubs like Bangalore and Gurugram.
    • Freelancers and Small Businesses: Many lost international clients and projects due to unexpected connectivity issues.
    • Stock Market and Financial Sector: Trading activities slowed down in regions where the internet was suspended, affecting market participation.

    Impact on Education and Healthcare
    Internet blackouts also had severe consequences for education and healthcare. The report documents cases where students were unable to access online classes, submit applications, or attend virtual exams. Telemedicine services were also interrupted, leaving patients in remote areas without timely medical consultations.Vrinda Grover, Supreme Court advocate and digital rights expert, emphasized, “The government’s increasing use of internet shutdowns directly violates the right to education and access to information. There must be legal accountability for these arbitrary blackouts.”

    Legal Challenges and Court Rulings
    The report examines key legal battles challenging internet shutdowns in India. One of the most significant cases highlighted is Anuradha Bhasin v. Union of India (2020), where the Supreme Court of India ruled that internet access is a fundamental right under Article 19 of the Constitution. Despite this landmark judgment, governments continue to impose shutdowns under the Temporary Suspension of Telecom Services Rules, 2017, often citing vague national security concerns.
    The report also explores judicial interventions in cases such as Arunachal Pradesh v. Union of India, where courts questioned the necessity of blanket shutdowns for maintaining law and order. SFLC.in argues for stricter judicial oversight to prevent arbitrary internet suspensions.

    The Role of SFLC.in’s Internet Shutdown Tracker
    SFLC.in has been actively monitoring and documenting government-imposed internet blackouts through its Internet Shutdown Tracker. The tracker provides real-time updates on internet suspensions, offering transparency on where, when, and why shutdowns occur. It serves as a critical tool for journalists, researchers, and human rights organizations tracking the erosion of digital freedoms in India.
    Syed Mohammad Haroon, Volunteer Legal Counsel at SFLC.in and project lead for the tracker, stated, “Our tracker exposes the alarming rise in internet shutdowns across India. Transparency is the first step toward accountability, and we urge citizens to stay informed about their digital rights.”

    What to Expect from the Report Launch Event
    The virtual launch of ‘Let the Net Work 2.0’ on February 17, 2025, will feature discussions with key stakeholders advocating for digital rights, press freedom, and legal reform. Speakers include:
    • Anuradha Bhasin – Managing Editor, The Kashmir Times
    • Vrinda Grover – Supreme Court Advocate
    • Felicia Anthonio – KeepItOn Campaign Manager, Access Now
    • Syed Mohammad Haroon – SFLC.in Legal Counsel & Internet Shutdown Tracker Lead
    The event will focus on policy recommendations for limiting the misuse of shutdowns and protecting digital rights in India.
    Software Freedom Law Centre, India (SFLC.in) is a donor-supported legal services organization working to protect freedom of speech, privacy, and digital rights. Since its founding in 2010, SFLC.in has advocated for open internet policies, innovation, and access to information, collaborating with lawyers, policy experts, and technologists to safeguard India’s digital ecosystem.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Smart Tech Meets World-Class Speed: Amazfit Teams Up with Five-Time Olympic Medalist Gabby Thomas to Transform Smart Training

    This four-year partnership marks Thomas’ first collaboration with a smartwatch brand, showcasing the impact of wearable tech in athletics.

    Amazfit, a global leader in smart wearables, has officially announced Gabby Thomas, five-time Olympic medalist and fashion icon, as its newest athlete spokesperson. This four-year partnership will see Thomas integrating Amazfit’s advanced wearables into her training regimen, using data-driven insights to track performance, recovery, and health metrics.
    This marks Thomas’ first-ever collaboration with a smartwatch brand, emphasizing the growing role of wearable technology in professional sports. As part of the partnership, she will also provide valuable feedback to Amazfit’s product development teams, helping refine future smartwatch designs and features.
    To celebrate the announcement, Amazfit launched a brand video featuring Gabby Thomas on its official Instagram.

    Gabby Thomas: A Champion on and off the Track
    At the Paris 2024 Olympics, Thomas clinched gold medals in the 200m, 4x100m, and 4x400m relay, making her the most decorated track and field athlete on the US team. Her previous victories include bronze in the 200m and silver in the 4x100m relay at the Tokyo 2020 Olympics. She has also dominated Diamond League Championships, cementing her status as one of the fastest sprinters in the world.
    Thomas’ athletic success is rooted in scientific training methods, where data analytics and wearable technology play an increasingly crucial role. Her partnership with Amazfit signifies a shift towards performance optimization through smart technology.

    How Wearable Technology is Transforming Elite Training
    Athletes today depend on real-time data to make informed training decisions. From tracking oxygen saturation and VO2 max levels to monitoring heart rate variability and sleep cycles, wearable tech helps athletes fine-tune their routines.
    Gabby Thomas’ training plan will incorporate Amazfit’s advanced tracking features, allowing her to monitor:

    • Heart Rate & Recovery: Instant heart rate feedback to adjust intensity during workouts.
    • VO2 Max Performance: Measuring oxygen consumption to optimize endurance levels.
    • Sleep Monitoring: Tracking sleep cycles to ensure proper recovery before major races.
    • Body Battery Analysis: Understanding daily energy levels to schedule training efficiently.

    By leveraging Amazfit’s AI-powered wearables, Thomas gains a competitive edge, ensuring her training, recovery, and race-day performance are backed by science-driven insights.

    Amazfit’s Competitive Edge in Sports Tech
    Wayne Huang, Founder and CEO of Zepp Health, the parent company of Amazfit, highlighted the significance of this partnership. “Gabby Thomas is an athlete who continually pushes limits. Her relentless pursuit of excellence aligns perfectly with Amazfit’s mission to empower individuals through smart wearable technology. This collaboration will not only help her optimize her performance but also contribute to future Amazfit innovations.”
    Among the devices Thomas will use is the Amazfit Active 2, the brand’s latest smartwatch, which has already earned accolades such as:
    Best Smartwatch at CES 2025 – Tom’s Guide
    Digital Trends Award – Best of CES 2025
    Best of CES 2025 – AndroidGuys
    Amazfit’s smart wearables have consistently been recognized for their precision tracking, innovative features, and sleek design, making them the preferred choice for elite athletes.

    Expanding the Amazfit Athlete Lineup
    Gabby Thomas joins an elite roster of Amazfit-sponsored athletes, which includes:
    Meg Jacoby – HYROX World Champion
    Hunter McIntyre – HYROX World Champion
    Bea González – International Padel Star
    Morgan Pearson – Olympic Ironman Triathlete
    Yemaneberhan Crippa – 5K & 10K Olympian
    Amazfit’s athlete partnerships reinforce its commitment to performance-driven innovation, bridging the gap between technology and world-class sports performance.
    Amazfit is a leading global smart wearable brand, operating under Zepp Health (NYSE: ZEPP). Founded in 2015, Amazfit has grown into a key player in the smart fitness industry, with products available in over 90 countries across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region.
    The brand has won prestigious design awards, including the iF Design Award and Red Dot Design Award, for its exceptional innovation and craftsmanship. Amazfit’s cloud-based health platform, powered by Zepp Health, provides users with AI-driven health insights to help them achieve their fitness goals.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • ₹2,250 Crore Power Surge: Sterlite Power Charges Ahead in India’s Energy Revolution

    With its largest-ever order wins, Sterlite Power reinforces its commitment to strengthening India’s green energy transmission and power grid infrastructure.

    India’s energy sector is witnessing a transformational shift, with Sterlite Power securing new orders worth ₹2,250 crore in the third quarter of FY25, marking its highest order book win this financial year. Additionally, the company has secured L1 positions in orders worth ₹650 crore, further solidifying its role as a key player in India’s power transmission landscape.
    These new contracts span high-performance power conductors, Optical Ground Wire (OPGW), power cables, and Engineering, Procurement, and Construction (EPC) services, reinforcing India’s push for a modernized, efficient, and resilient power grid.

    According to Sterlite Power’s official announcement, these projects will support India’s clean energy transition, improve power transmission efficiency, and expand the company’s international footprint across the Americas, Europe, Africa, and the Middle East.
    “We are seeing immense traction from both domestic and international markets, indicating a promising future for the global transmission space,” said Reshu Madan, CEO, Global Products and Services, Sterlite Power. Our commitment to pioneering technology and delivering high-quality products has been key to our success. The repeat orders for 144-fiber count OPGW cables and large EPC contracts further reinforce our leadership in the power transmission sector.

    Sterlite Power’s Key Order Wins: Strengthening India’s Energy Backbone
    The latest ₹2,250 crore order wins span multiple segments of Sterlite Power’s Global Products and Services (GPS) business, focusing on high-efficiency energy transmission solutions.
    High-Performance Conductors & Optical Ground Wire (OPGW)
    Sterlite Power has secured significant orders for high-performance conductors supporting green energy transmission projects across Rajasthan, Gujarat, Haryana, and Maharashtra. These projects are crucial in connecting 42 GW of renewable energy to India’s national grid, aligning with India’s target of achieving 500 GW of non-fossil fuel-based capacity by 2030, as outlined by MNRE.
    Additionally, the company has received major OPGW orders from Power Grid Corporation of India (PGCIL) and multiple state utilities, enhancing grid reliability and enabling seamless data transmission across the power infrastructure.
    Expansion in Power Cables: Strengthening Grid Connectivity
    Sterlite Power continues to dominate the wire and cable market, winning contracts for Medium Voltage (MV), High Voltage (HV), and Extra High Voltage (EHV) cables. These orders are primarily for state utility projects, further expanding the company’s footprint in India’s rapidly evolving electricity distribution sector.
    Specialized EPC Services: Driving Next-Gen Transmission Solutions
    Sterlite Power’s Engineering, Procurement, and Construction (EPC) division has secured contracts from leading utilities, including a major PGCIL order for OPGW installation across a 1,900 km stretch. The company has also bagged key EPC contracts with Damodar Valley Corporation (DVC) and Gujarat Energy Transmission Corporation (GETCO), showcasing its ability to deliver end-to-end power transmission solutions.

    How Sterlite Power is Advancing India’s Green Energy Goals
    India’s electricity demand is projected to double by 2040, and the transition to renewable energy requires robust transmission infrastructure. Government initiatives such as Green Energy Corridors (GECs), interstate transmission system strengthening, and digital grid modernization are all critical components of this transformation.
    By deploying high-performance conductors and fiberized grids, Sterlite Power is directly contributing to:

    • Reducing transmission losses and improving energy efficiency.
    • Enabling faster integration of solar and wind energy into the national grid.
    • Enhancing grid resilience against climate-related disruptions.

    Expanding Global Footprint: Sterlite Power’s Presence Beyond India
    Sterlite Power has successfully positioned itself as a global leader in power transmission solutions, exporting high-performance conductors and OPGW cables to over 70 countries. The latest order wins further strengthen its presence in key international markets, including the Americas, the European Union, Africa, and the Middle East.
    With a strong focus on cutting-edge energy transmission solutions, Sterlite Power is advancing its vision of a future-ready power grid that seamlessly integrates renewable energy while ensuring uninterrupted electricity supply across urban and rural regions.

    Industry Experts on Sterlite Power’s Market Positioning
    According to CEA (Central Electricity Authority), India’s power transmission sector is witnessing one of the largest upgrades in history, with investments in smart grids, digital substations, and high-voltage DC transmission.
    Industry analysts believe Sterlite Power’s latest ₹2,250 crore order wins position it as a key enabler of India’s power infrastructure transformation.
    A senior energy consultant at IEEMA (Indian Electrical & Electronics Manufacturers’ Association) stated, “Sterlite Power’s continued growth in transmission infrastructure is a testament to the increasing demand for advanced grid solutions. With these new orders, the company is poised to play a major role in shaping India’s future energy landscape.”

    About Sterlite Power
    Sterlite Power is a leading private sector power transmission infrastructure developer and global supplier of power products and services.
    The company specializes in:
    • High-performance conductors & OPGW cables for efficient transmission.
    • Extra-high voltage (EHV), high voltage (HV), and medium voltage (MV) cables.
    • Specialized EPC turnkey solutions for grid expansion, uprating, and fiberization.
    With four state-of-the-art manufacturing facilities and a strong innovation-driven approach, Sterlite Power is transforming power transmission across India and globally.
    Final Thoughts
    Sterlite Power’s record-breaking ₹2,250 crore order wins mark a significant milestone in India’s power sector. With a focus on green energy transmission, advanced power grid solutions, and global market expansion, the company is poised to play a critical role in India’s energy transition.
    As demand for efficient, resilient, and sustainable power infrastructure grows, Sterlite Power continues to lead the charge, ensuring that India’s power grid is future-ready and capable of supporting the nation’s ambitious energy goals.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Cervical Cancer is 100% Preventable Yet Millions Ignore Screening. Here’s Why That Must Change

    Early diagnosis and HPV vaccines could eliminate cervical cancer worldwide. Dr. Avir Sarkar, Assistant Professor at NIIMS Medical College & Hospital, explains why awareness and screening are the key to survival.

    Cervical cancer is one of the most preventable yet deadly cancers affecting women worldwide. Despite medical advancements, it remains the fourth most common cancer among women, with over 570,000 new cases reported globally each year. In India alone, more than 123,000 women are diagnosed annually, making it the second most common cancer among Indian women after breast cancer, according to ICMR.
    Dr. Avir Sarkar, Assistant Professor at NIIMS Medical College & Hospital, emphasizes that early screening, HPV vaccination, and lifestyle changes can drastically reduce the risk of cervical cancer. However, a lack of awareness and regular testing continues to be a major hurdle in eradicating this preventable disease.
    According to Dr. Avir Sarkar, HPV vaccines and regular screenings are life-saving tools. If all women undergo regular Pap smears and receive the HPV vaccine, cervical cancer cases could be virtually eliminated.

    Cervical cancer develops when cells in the cervix grow uncontrollably, often due to a persistent infection by human papillomavirus (HPV), a virus transmitted primarily through sexual contact. While many HPV infections resolve naturally, certain high-risk strains, especially HPV-16 and HPV-18, cause nearly 70 percent of all cervical cancer cases. Several factors can increase the risk of developing cervical cancer, including smoking, a weakened immune system, long-term use of contraceptives, multiple sexual partners, and a history of other sexually transmitted infections.
    The HPV vaccine is a powerful preventive measure, offering protection against the most common cancer-causing HPV strains. Studies from WHO confirm that HPV vaccination reduces the risk of cervical cancer by nearly 90 percent when administered before exposure to the virus. The vaccine is recommended for boys and girls around the ages of 11 or 12, though catch-up vaccination is available up to age 26. Despite its effectiveness, vaccine coverage remains low in India due to a lack of awareness and accessibility challenges. Expanding HPV vaccination programs could drastically cut future cervical cancer cases.

    Regular Pap smears and HPV tests can detect cervical abnormalities long before they develop into cancer. Early detection allows for timely treatment, increasing the chances of a full recovery. Medical experts recommend that women begin Pap tests at age 21 and repeat them every three years. From age 30, women may opt for co-testing, combining Pap and HPV tests every five years if initial results are normal.
    According to Dr. Avir Sarkar, screening is just as critical as vaccination. A single Pap test can detect abnormal cells years before cancer develops, giving women the best chance at early intervention. Despite the availability of screening programs, many women in India never undergo a single Pap smear. Increasing awareness about routine screening could significantly reduce cervical cancer-related deaths.
    Beyond vaccination and screening, certain lifestyle changes can help lower the risk of cervical cancer. A strong immune system plays a crucial role in clearing HPV infections before they cause long-term harm. Medical professionals recommend quitting smoking, practicing safe sex, maintaining a balanced diet, and engaging in regular physical activity. Encouraging these habits alongside widespread vaccination and screening programs can significantly reduce the burden of cervical cancer in India.

    Cervical cancer is preventable through early diagnosis, HPV vaccination, and regular screening. The medical community, along with government health programs, must ensure that every woman has access to these life-saving services. Public health campaigns should focus on dispelling myths surrounding the HPV vaccine, improving screening accessibility, and integrating cervical cancer prevention into routine healthcare visits.
    According to Dr. Avir Sarkar, we need collective action from healthcare professionals, policymakers, and communities to make HPV vaccination and regular screening a priority. Cervical cancer survival rates improve dramatically with early intervention. By increasing awareness and preventive measures, India can move closer to eliminating this disease as a major public health concern.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • From Funding to Unicorns: SIDBI’s Multi-Billion Investment Impact in India’s Startup and MSME Sectors Unveiled at IVCA Conclave 2025

    With 1,200 startups supported, 22 unicorns created, and ₹2,107 crore invested in Tier-2 and Tier-3 cities, SIDBI’s impact on India’s entrepreneurship landscape is undeniable.

    Small Industries Development Bank of India (SIDBI) reaffirmed its pivotal role in shaping India’s startup and MSME ecosystem at the IVCA Conclave 2025. Shri Sudatta Mandal, Deputy Managing Director of SIDBI, addressed a distinguished audience of investors, policymakers, entrepreneurs, and venture capitalists at Trident Hotel, Nariman Point, Mumbai, shedding light on SIDBI’s transformative initiatives and its multi-billion investment in India’s entrepreneurial landscape.
    In his keynote speech, Shri Sudatta Mandal emphasized how SIDBI’s financial instruments, equity investments, venture capital support, and debt financing, have fueled India’s startup success story, positioning the nation as the third-largest startup ecosystem in the world.
    “Today, India stands at the forefront of global entrepreneurship. Our startup ecosystem, backed by robust policies, innovation, and sustained capital infusion, has seen exponential growth. At SIDBI, we take pride in being a catalyst for this transformation by enabling startups and MSMEs to access essential funding, scale operations, and drive economic progress,” he stated.

    SIDBI’s ₹10,000 Crore Fund of Funds: Powering India’s Startup Growth
    At the heart of SIDBI’s impact is the Fund of Funds for Startups (FFS), launched in collaboration with DPIIT (Department for Promotion of Industry and Internal Trade), with an initial ₹10,000 crore corpus aimed at strengthening India’s venture capital ecosystem. Shri Mandal revealed that the entire fund corpus was committed by December 2023, well ahead of the March 2026 deadline, marking a historic milestone in India’s domestic investment landscape.
    We started with a vision to mobilize domestic capital and reduce India’s dependence on foreign VC funding. Today, the Fund of Funds has not only facilitated ₹91,000 crore in investments but has also created a multiplier effect, ensuring sustained capital availability, Shri Mandal noted.
    The success of FFS extends beyond capital deployment, it has played a pivotal role in fostering indigenous investment capabilities. Over ₹2,107 crore has been invested in 177 startups across Tier-2 and Tier-3 cities, enabling startups beyond metropolitan hubs to access funding and scale effectively.

    From Emerging Ventures to Unicorns: SIDBI’s Direct Impact on Startup Growth
    SIDBI’s investments have directly contributed to the emergence of 22 unicorns, a significant achievement in India’s fast-growing venture capital and startup ecosystem. By bridging funding gaps, facilitating access to equity capital, and partnering with venture capital funds, SIDBI has unlocked new opportunities for high-growth startups in fintech, deep tech, health tech, agritech, and SaaS (Software-as-a-Service).
    Moreover, FFS-backed startups have created over 2 lakh direct jobs, highlighting SIDBI’s broader economic impact beyond investments.

    Strengthening India’s MSME Sector Through Policy and Financial Innovation
    Beyond startups, SIDBI remains a cornerstone for India’s Micro, Small, and Medium Enterprises (MSMEs), a sector that accounts for over 30% of India’s GDP. Through innovative financing models like credit guarantee schemes, priority lending initiatives, and customized financial products, SIDBI has empowered millions of MSMEs across India.
    Our mission is to ensure that startups and MSMEs receive the necessary resources, infrastructure, and financial backing to drive sustainable economic growth, Shri Mandal emphasized.
    SIDBI has also been instrumental in implementing SIDBI Cluster Development Fund (SCDF), which has enhanced access to credit for SME clusters, fostering competitiveness in sectors like manufacturing, logistics, renewable energy, and digital commerce.

    IVCA Conclave 2025: A Hub for Policy, Investment, and Growth
    The IVCA Conclave 2025 brought together global and domestic venture capitalists, private equity leaders, policy think tanks, and government representatives, aiming to shape the future of India’s alternative investment landscape. Indian Venture and Alternate Capital Association (IVCA), India’s apex industry body for venture capital and private equity, plays a key role in driving investment policies and advocating for an entrepreneur-friendly regulatory environment.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.