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  • Mumbai’s Folk Legacy Finds New Life as R City Mall’s Ghoomar Festival Brings Rajasthan’s Royal Dance to the City

    Mumbai’s Folk Legacy Finds New Life as R City Mall’s Ghoomar Festival Brings Rajasthan’s Royal Dance to the City

    The Ghoomar India Folk Festival turned Mumbai into a stage of tradition and grandeur, celebrating the dance, music, and storytelling of India’s cultural heritage.
    Mumbai is a city of fast rhythms, but for one extraordinary evening, it slowed down to embrace the grace and grandeur of Rajasthan’s royal traditions. The Ghoomar India Folk Festival at R City Mall was not just a performance. It was a cultural revival that brought one of India’s most cherished dance forms back into the spotlight.
    The event transformed Mumbai’s urban landscape into a living, breathing homage to Rajasthan’s heritage. Dancers in elaborate ghagras twirled in perfect harmony, their movements weaving stories of history and tradition. The soul-stirring sounds of Manganiyar musicians filled the air, transporting audiences straight to the royal courts of Rajasthan. This was not a mere showcase. It was an immersion into India’s living legacy.
    The festival was organized by R City Mall in association with the Rajasthan Tourism Department, ensuring an authentic celebration of folk art. The turnout was record-breaking, with thousands gathering to witness the spectacle, proving that folk traditions still have the power to captivate a modern audience.
    “Ghoomar is more than a dance. It is a symbol of Rajasthan’s royal elegance and the spirit of its people. Seeing Mumbai embrace it with such enthusiasm is proof that India’s cultural heritage is timeless,” said one of the lead performers, Padma Shri recipient Gulabo Sapera.

    How Ghoomar Became the Festival That Stole Mumbai’s Heart
    Mumbai has long been synonymous with Bollywood, but the Ghoomar Festival proved that the city’s love for performance extends far beyond the silver screen. The dance, once reserved for Rajasthani royalty, found its way to a new audience—an urban crowd that was mesmerized by its hypnotic rhythm and grace.
    Unlike traditional stage performances, this festival invited the audience to become a part of the experience. Visitors joined the dancers, stepping into the swirling formations of Ghoomar, moving to the rhythm, and feeling the joy of Rajasthan’s most iconic dance form. The festival was not just about dance. It was a full cultural experience, showcasing the diversity of Rajasthan’s folk traditions.

    A Celebration Beyond Dance: The Festival That Brought Rajasthan to Mumbai
    Alongside the dance performances, the festival created a complete cultural immersion with:
    Live folk music by the Manganiyar and Langas, Rajasthan’s legendary musical communities.
    Storytelling sessions that revived centuries-old folktales, narrated as they have been for generations.
    A vibrant crafts market, where visitors browsed handwoven textiles, intricate Rajasthani jewelry, and traditional pottery.
    A culinary journey through Rajasthan’s flavors, with authentic Dal Baati Churma, Ghewar, and Ker Sangri served fresh.
    The festival blurred the lines between performer and spectator, between modern Mumbai and historic Rajasthan. It was an experience that stayed with people long after the music stopped.

    Why This Festival Matters More Than Ever
    India is a country built on traditions, yet many of its folk arts are struggling to survive in a rapidly modernizing world. Events like the Ghoomar India Folk Festival are essential in keeping these traditions alive, making them relevant for new generations.
    By hosting this festival at R City Mall, a space usually associated with modern shopping and entertainment, the organizers created a powerful bridge between India’s heritage and its contemporary culture.
    The overwhelming response to the festival has opened discussions about expanding its reach, with plans to bring Ghoomar and other folk traditions to more cities across India.
    The Future of Folk Arts in India
    As India moves forward, it must not forget its roots. The Ghoomar India Folk Festival was more than just an event. It was a statement—that folk traditions are not relics of the past, but living, breathing expressions of culture that continue to inspire and unite.
    For exclusive interviews with performers and organizers, visit Prittle Prattle News.

    At Prittle Prattle News, we bring you in-depth, research-backed storytelling that goes beyond the ordinary. From cultural revival movements to exclusive interviews with India’s leading artists, our journalism is built on facts, expertise, and impact.
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  • WeWork India Files DRHP with SEBI, Signaling a New Chapter in India’s Flexible Workspace Industry

    With India’s commercial real estate sector shifting towards hybrid workspaces, WeWork India’s IPO signals growing investor confidence in flexible office solutions.

    WeWork India Management Limited (WeWork India) has taken a significant step towards becoming a publicly listed company by filing its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI). This move places WeWork India in the spotlight as it prepares to navigate the public markets, bringing India’s evolving flexible workspace industry into sharper focus.
    WeWork India has been at the forefront of the changing dynamics of commercial real estate, emerging as one of India’s largest flexible workspace providers. With a growing number of enterprises, startups, and multinational corporations moving towards hybrid work models, the company’s stronghold in the market reflects the increasing demand for agile, cost-effective office spaces. According to reports by CBRE, WeWork India has consistently been the leading flexible workspace provider by total revenue for the past three fiscal years.

    WeWork India’s IPO: What the DRHP Reveals
    According to the DRHP, the company’s initial public offering (IPO) will be a complete Offer for Sale (OFS), involving a total of 43,753,952 equity shares. Unlike a fresh issue, an OFS does not raise capital for the company but allows existing shareholders to offload their stake. The two primary entities selling shares in this offering are Embassy Buildcon LLP (Promoter Selling Shareholder), which plans to divest 33,458,659 equity shares, and 1 Ariel Way Tenant Limited (Investor Selling Shareholder), offering 10,295,293 equity shares.
    This IPO underscores a broader trend in the Indian real estate sector, where flexible office spaces are becoming an integral part of corporate real estate planning. With rising commercial rental costs, businesses are prioritizing workspace flexibility, operational scalability, and financial efficiency, making companies like WeWork India highly relevant in the changing economic landscape.

    How WeWork India is Shaping the Future of Workspaces
    WeWork India has positioned itself as the preferred workspace partner for some of the world’s most influential businesses, including Amazon Web Services, JP Morgan, Warner Bros. Discovery, Deutsche Telekom, and Grant Thornton. The company’s ability to attract such marquee clients highlights its premium positioning and long-term revenue stability in a sector that is often perceived as volatile.
    Operating across six major metropolitan cities—Bengaluru, Mumbai, Gurugram, Noida, Hyderabad, and Pune—WeWork India has created a network of high-quality, adaptable workspaces designed to cater to global enterprises, mid-sized businesses, and startup ecosystems alike.
    The demand for premium, well-managed co-working spaces has seen a sharp rise post-pandemic, as organizations increasingly opt for hybrid office models instead of traditional, long-term commercial leases. Analysts from JLL have indicated that India’s flexible workspace sector is expected to grow at a compounded annual growth rate (CAGR) of 15-20% over the next five years, reinforcing WeWork India’s stronghold in the industry.

    Who is Managing the IPO?
    To ensure a smooth public listing, WeWork India has appointed leading investment banks as Book Running Lead Managers (BRLMs) for the IPO. The financial institutions handling the offering include JM Financial Limited, ICICI Securities Limited, Jefferies India Private Limited, Kotak Mahindra Capital Company Limited, and 360 ONE WAM Limited. These firms will oversee pricing, investor outreach, and regulatory compliance in preparation for WeWork India’s transition into the public market.

    What This Means for India’s Startup and Commercial Real Estate Markets
    WeWork India’s IPO is expected to be a bellwether event for the flexible workspace sector in India. It could set a precedent for similar firms in the shared office space industry, encouraging further investment and consolidation in the sector. With startups, IT firms, and multinational corporations increasingly seeking cost-effective alternatives to traditional office leasing, the role of premium co-working brands is set to expand significantly.
    If the IPO receives a strong response from investors, it could validate the asset-light, demand-driven business model of co-working spaces, encouraging more players in the industry to consider public listings. The potential success of WeWork India’s IPO may also serve as an indicator of broader investor sentiment towards commercial real estate innovations in India.

    The Road Ahead
    WeWork India’s next steps will be crucial as SEBI reviews the DRHP and grants necessary approvals. Once the regulatory process is complete, the company will announce the IPO pricing, subscription dates, and final valuation details. Market watchers will be closely following how investors react to this offering, particularly given the global shifts towards hybrid work models and flexible leasing solutions.
    As the demand for efficient and adaptable workspaces grows, WeWork India’s entry into the stock market could redefine how businesses in India perceive office real estate investments.
    For ongoing coverage and expert insights on India’s IPO landscape, market trends, and corporate developments, follow Prittle Prattle News.
    At Prittle Prattle News, we bring you fact-based, research-driven journalism, covering key market trends, startup stories, and corporate movements that shape India’s economic future. Led by an expert editorial team, our platform is committed to high-quality, in-depth analysis that goes beyond headlines.Follow us for exclusive business insights on LinkedIn, Instagram, and YouTube


  • Mumbai’s Frolic Fields Festival is Back: A Magical Weekend of Science, Art, and Play for Families

    The countdown has begun for Frolic Fields, Mumbai’s most exciting family festival, set to transform JVPD Ground in Juhu into a wonderland of science, art, and sensory play on February 8–9, 2025.
    Known for its immersive, hands-on experiences, the festival is designed to ignite young minds and offer a world where kids can explore space, experiment with science, create art, and engage in sensory adventures all in one place. This year’s edition promises to be bigger and bolder, featuring five interactive zones that blend education, creativity, and fun in ways that traditional learning spaces often don’t.

    A Festival Where Kids Can Walk on the Moon, Create Masterpieces, and Play with Science
    The Space Zone is set to be one of the most thrilling experiences, offering children a chance to experience zero gravity, check their weight on different planets, and simulate a spacewalk—all while donning quirky alien headbands for the full cosmic effect. With India’s space achievements gaining global attention, this zone taps into the growing fascination with astronomy and space travel, helping kids dream beyond the stars.
    At the Science Zone, young explorers will take on the roles of mini Einsteins and Marie Curies, engaging in live experiments that bring concepts like magnetic fields, volcanoes, and chemical reactions to life. The interactive lab is filled with activities where kids can watch matter change form, witness colors explode, and peek into the world of microorganisms under a microscope. Studies from child development experts suggest that early exposure to hands-on science experiments significantly boosts problem-solving skills, curiosity, and analytical thinking.
    Creativity takes center stage in the Art & Crafts Zone, where kids can splash, spin, and swirl colors to create their own one-of-a-kind masterpieces. From fluid art painting to spin canvases, this space celebrates self-expression and sensory creativity, reinforcing the importance of art in cognitive and emotional development. Art therapy research has shown that such activities enhance motor skills, improve concentration, and nurture self-confidence in children.

    A Wonderland of Sensory Play and Toddler-Friendly Fun
    For younger adventurers, the Toddler Area is a haven of mini train rides, soft obstacle courses, and aeroplane rides, ensuring that even the littlest visitors can jump, climb, and explore safely. Child specialists emphasize that early motor-skill development and sensory experiences help toddlers build coordination, confidence, and problem-solving abilities.
    The Sensory Zone takes things a step further, offering an engaging mix of water play, slime pools, and beach-themed sensory bins designed to stimulate touch, movement, and curiosity. Research from developmental psychology highlights how multi-sensory activities strengthen neural connections and enhance cognitive growth in young children.

    Why Festivals Like Frolic Fields Matter
    Mumbai has seen a growing shift towards experiential learning festivals, with parents looking for meaningful, screen-free experiences that balance play and education. Events like Frolic Fields support a STEAM-based approach (Science, Technology, Engineering, Arts, and Mathematics), a model that is gaining momentum globally.
    Psychologists and educators advocate for multi-sensory learning environments that encourage real-world engagement. Unlike traditional education settings that rely on memorization, hands-on learning formats foster critical thinking, social skills, and creative exploration.
    A Weekend of Wonder Awaits Mumbai Families
    With its vibrant mix of science, art, and sensory fun, Frolic Fields 2025 is shaping up to be a must-visit event for Mumbai families. Whether your child dreams of becoming an astronaut, a scientist, or an artist, this festival promises a space where imagination takes flight.
    At Prittle Prattle News, we bring you insightful, research-driven journalism that sparks conversations and drives change. Led by Smruti Bhalerao, our platform is dedicated to uncovering stories that inspire, inform, and shape public discourse.
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  • India’s Silent Education Crisis: How Menstrual Stigma is Forcing 60% of Teenage Girls Out of School

    Why Policy Gaps, Social Taboos, and Neglect of Menstrual Hygiene Are Hurting India’s Future

    Menstrual stigma continues to keep millions of adolescent girls out of classrooms in India. According to UNICEF, more than 71% of girls in India do not know about menstruation before their first period. The consequences are devastating, with 60% of teenage girls dropping out of school due to the lack of access to clean toilets, sanitary products, and menstrual hygiene education.
    The World Bank estimates that increasing female workforce participation could boost India’s GDP by 27%, but menstrual health remains one of the biggest obstacles in achieving this goal. The problem is not just rural—period stigma exists even in urban centers, where sanitary products are still hidden in black plastic bags and menstruation is spoken about in hushed tones.
    Despite policies like Beti Bachao Beti Padhao, India’s menstrual hygiene infrastructure remains largely inadequate, leaving adolescent girls vulnerable to missed education, economic hardship, and health risks.

    Why Are Girls Still Dropping Out of School?
    The National Family Health Survey (NFHS-5) reports that only 48% of Indian schools have separate toilets for girls. In rural schools, many do not have running water, soap, or disposal facilities for menstrual products. Without these basic necessities, girls are forced to stay home for several days each month. Over time, these absences lead to permanent dropouts, limiting future opportunities.
    The problem extends beyond school infrastructure. UNESCO estimates that 23 million Indian girls drop out annually due to period poverty, a term used to describe inaccessibility to affordable menstrual products. Many are forced to rely on cloth, ash, sand, or other unsafe alternatives, increasing their risk of urinary tract infections (UTIs) and reproductive health issues.
    Social stigma remains a significant barrier. Pee Safe founder Vikas Bagaria highlighted in the What India Needs! Podcast that menstrual myths still control how women experience their periods.
    In urban areas, menstrual products are still wrapped in newspaper or hidden in black plastic bags. This stigma is forcing women into silence instead of creating open conversations about hygiene and access, Bagaria said.

    The Menstrual Waste Crisis: A Growing Environmental Threat
    With more than 355 million menstruating women in India, menstrual waste is a major environmental challenge. The United Nations Environment Programme (UNEP) estimates that over 12.3 billion sanitary pads are discarded annually in India, leading to 113,000 tons of non-biodegradable waste. Most of these take 500-800 years to decompose.
    Paul pointed out that this crisis requires urgent action.The amount of menstrual waste being generated in India is enormous. There needs to be a policy-level intervention to promote sustainable alternatives, such as biodegradable pads and menstrual cups.
    Bagaria added that sustainable period products aren’t as expensive as people assume. “A menstrual cup costs ₹400-600 but lasts for five years. A biodegradable sanitary pad costs about ₹3,000 annually, which is cheaper than many daily-use products,” he said.

    How Other Countries Are Tackling Menstrual Health
    India is not alone in facing menstrual hygiene challenges. However, other countries have taken bolder steps to address the issue:

    • Scotland became the first country in the world to provide free period products to all women through government funding.
    • Kenya removed taxes on menstrual products, making them more affordable for low-income communities.
    • Bangladesh launched nationwide menstrual health education campaigns to reduce stigma and improve awareness.

    These policies have directly reduced school dropouts and improved menstrual hygiene awareness. India has yet to implement large-scale government programs to make menstrual products widely available for free.

    Why Men Must Join the Conversation
    Menstrual health is often treated as a “women’s issue”, but changing male perspectives is critical in tackling stigma. Pee Safe’s “Men Buy Pads” campaign encourages fathers, brothers, and husbands to take an active role in purchasing menstrual products.
    Paul noted that educating boys in schools about menstrual health could eliminate stigma over time. If boys grow up knowing that periods are normal, they will not reinforce harmful myths when they become adults,” she said.
    Bagaria emphasized that male hygiene education is also lacking in India. Men don’t face the same taboos as women, but male hygiene habits are rarely discussed, which leads to serious health risks. Pee Safe has expanded its product line to include men’s intimate washes, designed to maintain pH balance and prevent infections.
    What’s Next for Menstrual Hygiene in India?
    The Indian menstrual hygiene market is projected to grow to $2.5 billion within the next decade, with penetration rates expected to reach 70-75%. However, Bagaria believes awareness is still the biggest hurdle.
    “Innovation in menstrual hygiene is growing, but if people don’t accept these products, the problem remains,” he said.
    Beyond innovation, policy-level changes are needed. India must:
    • Implement free sanitary pad distribution programs in government schools, similar to Scotland’s model.
    • Remove taxes on menstrual hygiene products, making them more affordable for low-income women.
    • Expand menstrual health education to all schools, targeting both boys and girls.
    • Improve sanitation infrastructure in schools by ensuring all institutions have separate toilets, clean water, and disposal facilities.
    Watch the Full Podcast Discussion
    🎧 Listen on Spotify: What India Needs! Podcast – Pee Safe
    📺 Watch on YouTube: Full Episode
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  • Shri Devendra Fadnavis Unveils Marathi Version of Skill India Digital Hub, Strengthening Workforce Development in Maharashtra

    A Major Leap Towards Digital Skilling, Economic Growth & Linguistic Inclusivity

    Mumbai, February 2025: In a significant move to enhance digital skilling and workforce readiness, Honourable Chief Minister Shri Devendra Fadnavis unveiled the Marathi version of the Skill India Digital Hub (SIDH) during the Vishwa Marathi Sammelan 2025 at Fergusson College, Pune. The launch, attended by Deputy Chief Ministers Shri Eknath Shinde and Shri Ajit Pawar, marks a milestone in Maharashtra’s commitment to bridging linguistic barriers in education and skilling, ensuring that professionals, students, and entrepreneurs across the state can access high-quality skill development programs in their native language.
    The National Skill Development Corporation (NSDC), in collaboration with the Ministry of Skill Development and Entrepreneurship, has played a pivotal role in transforming SIDH into a multi-lingual skilling ecosystem. With the Marathi version now live, millions of Marathi-speaking learners can access over 7,000+ skilling programs covering Industry 4.0 technologies, Artificial Intelligence (AI), Machine Learning (ML), Drone Operations, Cybersecurity, Web Development, and more.

    Speaking at the launch, Chief Minister Shri Devendra Fadnavis emphasized that Maharashtra’s economic ambitions—including its $1 trillion economy vision by 2028—depend on a workforce that is digitally skilled and industry-ready. He highlighted that this initiative aligns with the National Education Policy (NEP) 2020, which advocates for education in regional languages to improve accessibility and learning outcomes. The Marathi version of SIDH, he noted, would empower students, job seekers, and entrepreneurs by providing them with globally relevant skills in a language they are most comfortable with.

    The launch event was attended by key dignitaries, including Shri Uday Samant, Minister of Marathi Language, Government of Maharashtra, Shri Shrirang Barne, Member of Lok Sabha, Neelam Gorhe, Member of Maharashtra Legislative Council, Shri Siddharth Shirole, Member of Maharashtra Legislative Assembly, and Shri Bapusaheb Pathare, Member of Legislative Assembly. Shri Ved Mani Tiwari, CEO of NSDC and MD of NSDC International, was also present and was honored for his instrumental role in leading SIDH’s transformation into an inclusive, digital skilling platform.
    Reflecting on SIDH’s growing impact, Shri Ved Mani Tiwari revealed that the platform has already recorded 1.26 crore registrations nationwide in just one year, making it one of India’s fastest-growing skilling platforms. Maharashtra, he noted, is among the top five states in user registrations, contributing 30% of SIDH’s national traffic, second only to Uttar Pradesh. The launch of the Marathi version is expected to significantly increase engagement, ensuring that more Marathi-speaking youth can access career-building opportunities.

    In terms of course demand, Maharashtra has shown strong interest in Web Development, Cybersecurity, and Kisan Drone Operations. The state has also seen a surge in female participation, with over 43,000 women enrolling in SIDH courses, 80% of whom are under the age of 30. The most popular skilling sectors include IT-ITeS, entrepreneurship, and electronics, reflecting the state’s economic priorities.

    The vision behind SIDH extends beyond course accessibility—it is about building a skilled workforce that meets Maharashtra’s industrial demands. Recognizing this need, the Skills, Employment, Entrepreneurship & Innovation Department (SEEID) conducted a statewide Skill Gap Analysis in 2023. The study engaged over 1,500 industries and 200,000 trainees across Maharashtra to identify key workforce gaps in electronics, automotive, agriculture, BFSI, and IT/ITeS. The findings underscored that language proficiency plays a crucial role in workplace efficiency, with 95% of industry respondents emphasizing the need for Marathi language skills, followed by 83% for Hindi proficiency.

    Maharashtra’s industrial and commercial landscape demands a technologically skilled and linguistically proficient workforce, and the Marathi version of SIDH is a step toward ensuring that youth from every district, including rural and semi-urban areas, can integrate seamlessly into India’s digital economy. The government’s focus is on leveraging skilling opportunities to create a future-ready workforce that contributes to Maharashtra’s goal of becoming a $1 trillion economy.

    The launch event also featured a live demonstration of SIDH’s capabilities, showcasing its user-friendly interface, AI-powered career guidance tools, and industry-integrated certification programs. Through its network of over 50,000 industry partners and 5.5 lakh apprenticeship opportunities, SIDH is ensuring that learners are not just trained but also connected to job opportunities in both domestic and global markets.

    With Maharashtra being home to some of India’s largest industrial clusters and emerging technology hubs, the need for continuous skilling and upskilling is paramount. SIDH, with its industry-specific training modules and employer-led learning programs, is designed to be a game-changer for job readiness and career acceleration. The Marathi version will further bridge the digital divide, making learning more accessible to those who may have previously struggled with content available only in English.
    The Skill India Digital Hub’s expansion into Marathi is not just a translation effort, it is a transformation initiative aimed at building an inclusive, future-ready workforce that drives Maharashtra’s economic progress. By integrating cutting-edge courses with regional language accessibility, SIDH is ensuring that India’s youth, irrespective of their linguistic background, can compete in the global job market.
    With a vision to make India the global leader in skill development, Maharashtra is leading the way in ensuring that every young aspirant has the resources, training, and industry connections needed to succeed. The Marathi version of SIDH is expected to play a crucial role in enhancing employability, fostering entrepreneurship, and accelerating the state’s industrial growth.
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  • Union Budget 2025-26: 26 Industry Leaders Reveal Their Boldest Expectations

    Pre-Budget Analysis | What Business Leaders Expect from Finance Minister Smt Nirmala Sitharaman | From Real Estate to Startups, Finance to Healthcare – Will This Budget Deliver?

    As India gears up for the Union Budget 2025-26, industry leaders from real estate, finance, healthcare, oil & gas, insurance, manufacturing, startups, retail, and education are eagerly anticipating policy reforms that will drive economic growth, sustainability, and digital transformation. With sectors ranging from affordable housing and AI-driven automation to healthcare expansion and MedTech innovation, business leaders have laid out a comprehensive roadmap for India’s economic future. The following insights highlight the key budget expectations from leaders across various industries, reflecting their hopes for tax reforms, infrastructure development, and strategic government investments that will shape India’s next phase of growth.

    The real estate sector: A key contributor to India’s GDP


    Prashant Sharma, President, NAREDCO Maharashtra: Expanding Housing Affordability
    Affordable housing remains the foundation of India’s real estate sector. The government must increase budgetary allocations for Pradhan Mantri Awas Yojana (PMAY-U) and enhance credit-linked subsidies to make homeownership more accessible. Additionally, raising the home loan interest tax deduction from ₹2 lakh to ₹5 lakh under Section 24(b) will bring significant relief to middle-income homebuyers, encouraging homeownership and boosting demand in the housing sector.


    Lachman Ludhani, CMD, Evershine Group: Industry Status and GST Rationalization
    The long-standing demand for industry status for real estate must be granted in Budget 2025. This will allow easier access to institutional funding, reducing borrowing costs, particularly for mid-segment and affordable housing developers. Additionally, rationalizing GST on under-construction properties and reinstating input tax credit for developers will eliminate inefficiencies in the taxation system, making housing more affordable for buyers.


    Kuldeep Jain, Founder & CEO, Build Capital: Incentives for Green & Sustainable Real Estate
    Sustainable construction should be a major focus area in this budget. The government must provide tax rebates and incentives for green-certified buildings, renewable energy integration, and eco-friendly construction materials. These measures will not only promote environmental sustainability but also reduce operational costs for homeowners while aligning with India’s net-zero targets.


    Vijay Jain, MD, Star Estate: Strengthening Infrastructure & First-Time Homebuyer Benefits
    Expanding metro rail networks, smart city projects, and national highway development will open up new real estate corridors and drive investment in emerging urban and suburban areas. Additionally, subsidized loan schemes for first-time homebuyers and tax incentives for rental housing can enhance accessibility and affordability in the housing market.


    Navin Makhija, MD, The Wadhwa Group: Encouraging REITs & Institutional Investments
    Real Estate Investment Trusts (REITs) have been a game-changer for India’s commercial real estate sector. Budget 2025 must introduce tax incentives for REITs and Infrastructure Investment Trusts (InvITs) to attract global investors and increase liquidity in the market. Lowering stamp duty and registration charges on affordable housing can also incentivize more buyers, ensuring sustainable growth.


    Rohan Khatau, Director, CCI Projects: Simplifying Home Loan Taxation & GST Structure
    Home loan affordability remains a crucial issue. The government must increase tax deductions on home loan interest under Section 24(b) to provide financial relief to homebuyers. Additionally, streamlining GST rates on under-construction properties will bring more clarity to the taxation system, improving market confidence and transaction volumes.


    Vikas Sutaria, Founder, Iraah Lifespaces: Growth in Luxury Housing & Second Homes
    India’s luxury housing segment and second-home market in locations like Alibaug and Lonavala are seeing rapid growth. Budget 2025 should introduce targeted incentives for luxury real estate investments while ensuring sustainable development through green building certifications and stricter environmental norms.


    Shraddha Kedia-Agarwal, Director, Transcon Developers: ESG & Sustainable Development in Real Estate
    With the rising focus on Environmental, Social, and Governance (ESG) principles, real estate developers should receive tax benefits for adopting green building practices. Additionally, the government should incentivize the adoption of solar energy, rainwater harvesting, and waste management systems in residential and commercial projects.


    Samyak Jain, Director, Siddha Group: First-Time Homebuyers & Affordable Housing Incentives
    The government should reinstate tax benefits for affordable housing projects under Section 80-IBA to encourage developers to build more budget-friendly homes. Also, lowering GST on raw materials like cement and steel will make housing construction more cost-effective, ultimately reducing property prices for buyers.


    Govind Krishnan Muthukumar, MD & Co-founder, Tridhaatu Realty: Infrastructure-Led Real Estate Growth
    Infrastructure investment plays a key role in unlocking real estate potential. The government must increase budgetary allocations for metro rail expansions, high-speed corridors, and urban connectivity projects. This will create new housing hubs and promote economic development in Tier 2 and 3 cities.


    Abhishek Jain, COO, Satellite Developers (SDPL): Supporting Rental Housing & REITs
    Rental housing can solve urban housing shortages. The government should introduce tax incentives for rental housing projects and support institutional investments in REITs and fractional ownership platforms, making it easier for investors to participate in the real estate market.

    Finance & Insurance: Digital Growth & Tax Reforms


    Jude Gomes, MD & CEO, Ageas Federal Life Insurance
    Life insurance penetration in India is still low, and Budget 2025 can help change that. Introducing a separate tax exemption for life insurance premiums under Section 80C will encourage more families to secure insurance coverage. Additionally, creating a Digital Insurance Repository System will simplify policy management and claims processing, making the industry more efficient and transparent.


    V.P. Nandakumar, MD & CEO, Manappuram Finance
    With inflationary pressures still present, reducing consumer taxes on essential goods will directly benefit households and increase disposable income. Additionally, investing in AI-driven financial infrastructure will modernize India’s financial sector, ensuring more efficient credit access for MSMEs and individual borrowers.

    Oil & Gas: Expanding Energy Security & Public-Private Collaboration


    Dr. Kapil Garg, MD, Asian Energy Services Limited
    India’s oil and gas sector is evolving, but policy reforms are needed to sustain growth. The passage of the Oilfield (Regulation and Development) Amendment Bill will streamline approval processes for hydrocarbon exploration and attract fresh investments, particularly in unconventional energy reserves like shale and coalbed methane. Additionally, bringing oil & gas under GST will simplify taxation, reduce pricing distortions, and improve cost efficiency.

    Healthcare: Expanding Public Health Coverage & MedTech Innovation


    Jasdeep Singh, Group CEO, CARE Hospitals
    Expanding Ayushman Bharat to cover outpatient care, diagnostics, and preventive health programs will ensure more comprehensive healthcare access. Additionally, reducing customs duties on essential medical devices like LINACs will make advanced cancer treatment more affordable, especially in underserved regions.


    Dr. Kshitiz Murdia, CEO, Indira IVF
    Infertility is a growing concern in India, and access to fertility treatments remains limited. Integrating IVF procedures into universal health insurance and offering tax exemptions on fertility treatments will make reproductive healthcare accessible to a larger population. Investments in ART (Assisted Reproductive Technology) infrastructure will further bridge the gap between demand and availability of quality fertility care.


    Dhaval Radia, CFO, ZEISS India
    The healthcare sector needs higher public health spending, ideally increasing to 4% of GDP. Additionally, reducing GST on medical devices and services (currently at 5-18%) will make healthcare more affordable for millions. Strengthening skill development in medical manufacturing and healthcare technologies will create a future-ready workforce and enhance India’s position as a global healthcare hub.

    Manufacturing & Startups: AI-Led Growth, Digital Transformation & PLI Expansion


    Neelakantan Sridhar, MD, Titan Engineering & Automation
    For India to compete globally, we need expanded PLI incentives for semiconductors, AI-driven automation, and clean energy manufacturing. Strengthening domestic R&D capabilities and offering tax breaks for industrial robotics and AI-powered automation will drive innovation and reduce dependency on foreign technology.


    Ganesh Sonawane, CEO, Frido
    Startups, especially in health and ergonomic solutions, need easier access to R&D tax incentives and streamlined GST compliance. Encouraging Make in India for global markets will position India as a leader in wellness and AI-driven innovation.

    Retail & Luxury: Policy Support for Growth & Sustainable Business

    Ricky Vasandani, CEO, Solitario
    Lab-grown diamonds represent a sustainable future for the luxury sector. The government should introduce favorable policies and reduced import duties to make Indian brands globally competitive. Simplifying compliance for sustainable businesses will encourage more brands to adopt ethical and eco-friendly practices.

    Shrishti Yadav & Shubham Godara, Co-founders, SCINQ Neurocosmetics
    The beauty and skincare industry faces complex GST structures. A more uniform and streamlined tax framework will lower costs for both businesses and consumers. Policies supporting e-commerce-driven beauty brands will accelerate the sector’s digital transformation and global reach.

    Aji Nair, CEO, Hitchki
    The F&B sector needs urgent reforms. Restoring the GST Input Tax Credit (ITC) will significantly lower operational costs for restaurants. Additionally, revising GST on commercial leases under the Reverse Charge Mechanism will ease financial burdens and improve business efficiency.

    Education & CSR: Future-Ready India & Social Impact Initiatives

    Ajay Singh, Principal, The Scindia School
    Education funding should be a top priority, with increased budget allocations for STEM initiatives, digital learning, and faculty training. Encouraging global collaborations will further innovation in the sector and prepare Indian students for international competitiveness.
    Shaina Ganapathy, Head of CSR, Embassy Group
    Budget 2025 should focus on green infrastructure, sustainability, and education funding. Increased investments in renewable energy, waste management, and digital literacy programs will drive long-term social and environmental benefits.
    Final Thoughts: A Budget That Shapes India’s Growth Path
    With high expectations across real estate, finance, healthcare, energy, and manufacturing, the Union Budget 2025-26 will play a defining role in India’s economic, technological, and industrial progress.
    Industry leaders are looking for policy clarity, fiscal incentives, and structural reforms to ensure sustainable development, job creation, and digital inclusion. Whether it’s boosting home affordability, incentivizing AI-driven automation, or expanding healthcare access, this budget has the potential to unlock new opportunities and solidify India’s position as a global powerhouse.

    What are the biggest expectations from Union Budget 2025-26?

    Industry leaders are looking forward to tax reforms, higher infrastructure investments, and financial incentives for real estate, startups, and healthcare. Key expectations include:
    Home loan tax benefits for middle-class buyers
    GST rationalization for businesses
    PLI scheme expansion for AI-driven manufacturing
    Healthcare funding for Ayushman Bharat & medical devices

    How will Budget 2025 impact real estate and banking?

    The real estate sector is expecting lower interest rates on home loans, simplified GST for under-construction properties, and industry status for easier financing. Banking leaders are calling for tax exemptions on life insurance premiums and pension schemes.

    What tax reforms are expected in the Union Budget 2025?

    Experts predict an increase in income tax deduction limits, rationalization of GST rates, and corporate tax relief for startups and MSMEs to boost economic growth.

    How will India’s healthcare sector benefit from Budget 2025?

    Healthcare professionals expect lower GST on medical equipment, expanded insurance coverage for fertility treatments, and greater public healthcare spending.
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  • Mumbai Tech Week 2025: How India’s Financial Capital is Emerging as Asia’s AI Powerhouse

    Mumbai’s AI Transformation: Government, Industry, and Innovators Join Forces to Shape India’s AI Future at Asia’s Largest Tech Event

    Mumbai, January 30, 2025 – Artificial intelligence is no longer a distant future, it’s already transforming economies, businesses, and governance. As nations worldwide race to establish themselves as AI-driven economies, Mumbai is strategically positioning itself as the ‘AI Use Case Capital of Asia’. In an ambitious move, the Government of Maharashtra, in collaboration with the Tech Entrepreneurs Association of Mumbai (TEAM), has announced the second edition of Mumbai Tech Week (MTW) 2025. Scheduled from February 24 to March 1, 2025, this highly anticipated event aims to be Asia’s most influential AI and innovation summit, bringing together policymakers, tech visionaries, and global industry leaders.

    Building on the success of its inaugural edition in 2024, which was recognized by Prime Minister Narendra Modi as a landmark event for India’s digital transformation, Mumbai Tech Week 2025 will explore AI’s integration across industries, its role in governance, and the future of India’s technological evolution. As Mumbai contributes nearly 4% of India’s total GDP, the city is primed to become the nucleus of AI-led economic expansion.

    With over $1.6 billion invested in AI startups in India in 2024 alone and global AI investments projected to exceed $200 billion by 2025, India is at a critical juncture where AI adoption and policy development will dictate the country’s competitive edge in the global digital economy. Mumbai Tech Week 2025 will serve as a platform for industry leaders and decision-makers to craft strategies that align India’s AI growth with global trends, ensuring sustainable innovation and large-scale AI implementation.

    Tech, Policy, and Industry Giants Converge for India’s AI Roadmap
    MTW 2025 will witness the participation of key policymakers and industry titans who have been instrumental in shaping India’s digital landscape. Piyush Goyal, Union Minister of Commerce & Industry, and Ashwini Vaishnaw, Minister for Railways and Electronics & IT, will lead discussions on AI-powered governance, regulatory frameworks, and the role of AI in India’s trade and infrastructure modernization. Complementing these insights will be Devendra Fadnavis, Chief Minister of Maharashtra, who will highlight Mumbai’s AI-driven economic strategy and its impact on employment, innovation, and investment.
    The event will also feature N. Chandrasekaran, Chairman of Tata Sons, who has been at the forefront of integrating AI into traditional industries. As Mumbai continues to emerge as a leader in AI-driven enterprise solutions, insights from Akash Ambani, Chairman of Reliance Jio Infocomm, will underscore AI’s influence in telecom, digital infrastructure, and connectivity-driven economic growth.
    Several global technology executives will share their perspectives on how AI is shaping business transformation, automation, and digital intelligence. Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, will discuss the rising adoption of AI-powered customer relationship management (CRM) platforms, while Sandhya Devanathan, Vice President of Meta India, will explore AI’s impact on social media, content personalization, and immersive experiences in the metaverse. Puneet Chandok, President of Microsoft India & South Asia, will provide insights into cloud-based AI advancements and enterprise automation trends.
    India’s thriving startup ecosystem will also be in focus at Mumbai Tech Week 2025. Founders such as Kunal Shah of CRED, Peyush Bansal of Lenskart, Bhavish Aggarwal of Ola, and Ritesh Agarwal of OYO will showcase how AI is shaping new business models, enhancing consumer experiences, and redefining industries ranging from mobility to hospitality.
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  • Kokilaben Hospital Becomes India’s First European-Certified Endometriosis Center, Revolutionizing Women’s Healthcare

    Bridging India’s Healthcare Gap with Global-Standard Endometriosis Treatment

    Endometriosis, a painful and often misdiagnosed condition, affects 10-15% of Indian women, yet many go years without proper diagnosis or treatment. Women struggling with severe pelvic pain, menstrual disorders, and unexplained infertility often face fragmented care, outdated treatments, and limited access to minimally invasive surgeries. Despite affecting 247 million women globally, endometriosis remains one of the least understood conditions in India’s healthcare system.
    For the first time in India, a dedicated multidisciplinary center is changing this reality. Kokilaben Dhirubhai Ambani Hospital (KDAH) has become the first and only hospital in India to receive the EuroEndoCert certification from the European Endometriosis League. This prestigious accreditation, previously awarded only to leading hospitals in Europe and the U.S., validates KDAH’s world-class treatment model, setting a new benchmark for women’s healthcare in India.
    This recognition is not just an award: it is a transformational shift in how endometriosis is treated in India. The certification ensures that KDAH follows the same advanced diagnostic and treatment protocols as those used in Germany, France, and the United Kingdom. Patients now have access to gold-standard treatments, including robotic-assisted laparoscopic surgery, specialized pain management, and fertility-preserving interventions.

    Why India Needed a Global-Standard Endometriosis Center
    Unlike in Germany and Australia, where endometriosis is widely recognized and treated early, India has no standardized treatment guidelines, leading to delayed diagnosis and poor patient outcomes. Studies suggest that Indian women often wait over a decade before being correctly diagnosed, compared to the global average of 7-10 years.
    A report by the World Health Organization (WHO) confirms that 50% of women with endometriosis experience infertility, yet India lacks a coordinated approach to managing both conditions together. Unlike hospitals in the U.S. and the U.K., which integrate gynecology, pain management, and reproductive medicine, most Indian hospitals focus only on surgery, leaving patients without long-term disease management solutions.
    KDAH’s certified Endometriosis Clinic changes this model entirely by offering a comprehensive, patient-first approach. It brings together gynecologists, radiologists, pain specialists, colorectal surgeons, and fertility experts: ensuring that women receive holistic, research-backed treatment rather than temporary symptom relief.

    A Step Forward for Indian Women’s Health & Infertility Treatment
    The impact of endometriosis on fertility remains one of its most devastating consequences. Research shows that 40-50% of women diagnosed with the condition struggle to conceive, as scar tissue, inflammation, and hormonal imbalances affect the ovaries and fallopian tubes. Many women only discover they have endometriosis when they face difficulties getting pregnant.
    Kokilaben Hospital is tackling this issue head-on by integrating advanced fertility treatments into its endometriosis care model. This includes:

    • Specialized laparoscopic and robotic-assisted surgeries designed to remove lesions without damaging ovarian reserves.
    • Personalized hormonal therapy protocols that help preserve egg quality while managing symptoms.
    • Dedicated fertility counseling and ART (Assisted Reproductive Technologies), including In Vitro Fertilization (IVF) and Intrauterine Insemination (IUI) for endometriosis patients.

    By adopting these evidence-based protocols, KDAH ensures that women suffering from endometriosis receive both effective pain management and fertility support, helping them build families without unnecessary delays.

    How KDAH’s EuroEndoCert Recognition Transforms Women’s Healthcare in India
    Before this certification, endometriosis treatment in India was inconsistent, with most hospitals relying on outdated techniques. The introduction of EuroEndoCert standards now places KDAH on par with the world’s top endometriosis treatment centers in France and Sweden.
    The certification confirms that KDAH is following:

    • European-standard diagnostic guidelines, reducing misdiagnosis rates.
    • Minimally invasive robotic and laparoscopic surgeries, leading to faster recovery and reduced recurrence rates.
    • Pain management strategies that go beyond surgery, incorporating nerve-block therapies and neuromodulation techniques.
    • Comprehensive patient education and awareness initiatives, ensuring that women seek treatment earlier rather than waiting years for a diagnosis.

    A Landmark Moment for Women’s Healthcare Policy in India
    Beyond transforming patient care, this certification has broader policy implications for India’s healthcare system. Currently, India spends less than $5 million annually on endometriosis research, compared to $120 million in the U.S. and $78 million in Australia.
    KDAH’s leadership in this field could drive national-level changes, including:

    • Implementation of endometriosis screening programs in hospitals across India.
    • Inclusion of endometriosis in national health policies, similar to the UK’s Endometriosis Action Plan.
    • More government funding for research, leading to better treatment accessibility for all Indian women.
    A Message from the Experts
    Dr. Anshumala Shukla-Kulkarni, Head of Minimally Invasive Gynecology & Robotic Surgery at KDAH, highlights the urgency of this advancement:
    – This certification validates our mission to transform endometriosis care in India. No woman should suffer in silence or wait years for an accurate diagnosis. Our multidisciplinary approach ensures that patients receive cutting-edge treatment, pain management, and fertility support: all in one place.- 
    Dr. Santosh Shetty, CEO & Executive Director of KDAH, emphasizes the larger impact:
    – This is a historic moment, not just for our hospital but for India’s entire healthcare system. We hope this recognition encourages other hospitals to adopt a more holistic, research-driven approach to women’s health.- 
    Conclusion: A Game-Changer for Indian Women’s Health
    KDAH’s EuroEndoCert certification marks a turning point for endometriosis treatment in India. By aligning with global best practices, the hospital is setting a new standard for patient care, bridging the gap between Indian healthcare and world-class medical advancements.
    For the millions of Indian women suffering in silence, this is more than just a certification: it’s a lifeline to better health, improved fertility outcomes, and a future free from chronic pain.
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  • PolyCycl’s Breakthrough in Chemical Recycling: A Game-Changer for India’s Plastic Crisis

    New Technology Pioneers a Plastic-to-Plastic Circular Economy, Cutting Waste and Reducing Carbon Footprint

    India is grappling with an escalating plastic waste crisis, generating over 10.2 million tonnes annually. With 40% of this waste classified as single-use plastic, traditional recycling methods fail to handle contaminated and flexible plastics, leading to pollution across landfills, drainage systems, and oceans.
    PolyCycl, an emerging leader in circular economy technologies, has unveiled Generation VI, an indigenous chemical recycling technology that converts low-value plastics into high-quality, food-safe polymers, sustainable fuels, and renewable chemicals. This innovation eliminates the need for downcycling or landfill disposal, creating a true circular economy for plastics.
    PolyCycl’s patented ContiFlow Cracker™ technology thermally transforms plastic waste into virgin-equivalent raw materials, enabling their reuse in FMCG, pharmaceutical, and high-performance packaging applications. With a lower capital cost and higher efficiency than similar chemical recycling technologies in Europe and the U.S., Generation VI represents a leap forward in India’s fight against plastic pollution.

    Breaking the Plastic Pollution Cycle: How PolyCycl’s Generation VI Works
    – Pyrolysis-Based ContiFlow Cracker™: A fully-continuous thermo-chemical process that converts single-use and hard-to-recycle plastics into purified liquid hydrocarbons.
    – PyOilClean™ Refining Technology: Removes contaminants such as halogens and heteroatoms, producing high-value, circular chemical feedstocks.
    – Plastic-to-Plastic Recycling: Instead of downcycling, this process restores waste plastics to their original polymer form, making them suitable for food packaging, pharmaceutical containers, and high-performance materials.
    Unlike mechanical recycling, which degrades plastics over time, chemical recycling ensures that every recycled polymer meets virgin-quality standards, maintaining strength, safety, and durability.
    – Most plastic recycling today results in low-grade materials that can’t be reused for high-value applications,-  says Amit Tandon, Founder & CEO of PolyCycl. – Our technology breaks plastics down to their molecular building blocks, allowing them to be reconstituted into new, high-performance materials.

    Scalability and Cost-Efficiency: A Breakthrough for India’s Plastic Waste Management
    One of the biggest challenges in plastic waste recycling is scalability. PolyCycl’s technology solves this with a modular design, enabling processing capacities of 15 to 100 tons per day (TPD).

    ✅ Lower Costs, Higher Returns: The capital cost is 50-75% lower than competitors such as BASF and Dow Chemical, making large-scale adoption feasible.
    ✅ Industry-Leading Conversion Rates: Yields 65-75% chemical feedstock recovery, ensuring minimal waste.
    ✅ Profitable & Sustainable: With a project EBITDA exceeding 50%, it combines economic viability with environmental impact.
    India’s Extended Producer Responsibility (EPR) rules require brands to use 10% recycled content in flexible packaging and 30% in rigid plastics by 2025-26. PolyCycl’s technology is designed to help FMCG giants like Unilever, Nestlé, and Hindustan Unilever meet these requirements seamlessly.

    A Step Towards a Circular Economy in Plastic Waste Management
    With three out of four FMCG products in India packaged in flexible plastics, the need for sustainable alternatives has never been greater.
    – The plastic waste problem is complex and requires multiple solutions,-  says Amit Tandon. – From better product design and stronger EPR policies to innovative recycling technologies, we need a multi-pronged approach. Our goal is to make chemical recycling mainstream and enable true circularity in plastics.- 
    By reducing reliance on fossil-based raw materials by up to 90% and cutting greenhouse gas emissions by 40%, PolyCycl’s Generation VI technology is poised to redefine India’s sustainability roadmap.
    At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.