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  • From 300 Cities to Every Corner of India: Mila Beauté’s ₹100 Cr Plan to Dominate the Beauty Market

    With 11,500 Retail Touchpoints and a Hyperlocal Strategy, Mila Beauté is Bringing Premium Beauty to Every Indian Consumer

    India’s beauty revolution is moving beyond metro cities, and Mila Beauté is leading the way. The fast-growing Indian color cosmetics brand is executing an ambitious ₹100 Cr expansion strategy, taking its presence from 300 cities to every corner of the country. With 11,500 retail touchpoints, a distributor-led model, and a hyperlocal retail expansion strategy, Mila Beauté is set to reshape India’s beauty industry by making premium yet affordable cosmetics accessible to millions.
    As demand for high-quality beauty products rises in Tier 2 and Tier 3 cities, Mila Beauté is positioning itself as a go-to brand for diverse Indian skin tones, offering a wide range of cruelty-free and skin-friendly cosmetics. The company’s expansion strategy ensures wider product availability in local stores, where consumers can experience and try products before purchase, a crucial factor for buyers in smaller cities.

    Beauty Without Boundaries: Expanding into High-Growth Markets
    While Mila Beauté has already established itself in Punjab, Rajasthan, Uttar Pradesh, Maharashtra, and Gujarat, its next big move is deep expansion into South India, East India, and the Northeast. These regions present huge growth potential due to their diverse consumer base, climate-driven beauty needs, and increasing purchasing power.
    The brand is not only increasing its retail footprint but also introducing region-specific beauty formulations tailored to local weather conditions and consumer preferences. This hyperlocal approach is set to bridge the gap between affordability and premium beauty, ensuring that every consumer, regardless of geography, has access to high-quality makeup.
    Mila Beauté’s Vision: Making Beauty Inclusive, Accessible, and Experiential
    According to Saahil Nayar, Co-founder and Managing Director of Mila Beauté, this expansion is more than just a business milestone, it’s about redefining inclusivity in India’s beauty industry.

    “Our goal has always been to create a brand that resonates with every Indian, no matter where they live. This ₹100 Cr expansion ensures that even in smaller towns, consumers have access to the same premium-quality products as those in metros. We believe in making beauty inclusive, accessible, and experiential. This move reinforces our commitment to delivering excellence in every retail space we enter.”
    With a half-million-strong consumer base, Mila Beauté continues to attract buyers with a diverse product lineup that includes primers, concealers, compact powders, lipsticks, glosses, and fixers, all crafted for Indian skin tones and climates.

    The Path to Becoming a Household Name in India
    Mila Beauté’s expansion strategy combines horizontal growth, scaling its retail network, and vertical growth, strengthening product offerings. This dual approach ensures that the brand is not just expanding its physical presence but also deepening its connection with consumers through high-quality formulations tailored to Indian beauty needs.
    The brand’s aggressive retail expansion, strategic distributor-led model, and commitment to affordable beauty solutions make it a frontrunner in the industry. With every move, Mila Beauté is inching closer to becoming a household name in India’s beauty market.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.


  • Akzo Nobel India’s Smart Coatings Revolution: From Homes to Highways, EVs to Infrastructure

    FY25 sees Akzo Nobel India strengthening its innovation pipeline, driving sustainable solutions, and expanding across key growth sectors.

    Akzo Nobel India, a leading name in the paints and coatings industry, has unveiled its financial results for Q3 and the nine-month period of FY25. Despite a challenging macroeconomic environment, the company maintained steady revenue growth, driven by strategic innovation, cost management, and market expansion.
    The company, known for its flagship Dulux Paints, reported revenue of ₹1,050.5 crore for Q3 FY25, reflecting a 2% year-on-year increase. For the nine-month period (April to December 2024), revenue rose to ₹3,069.1 crore, up by 3% compared to the same period last year. However, operating profits saw a marginal dip, with EBIT down 2% and PAT declining by 5%, primarily due to rising input costs and global economic headwinds.

    Strategic Growth Amid Market Challenges
    Despite pressures from raw material inflation and a fluctuating global economy, Akzo Nobel India’s focus on innovation and cost efficiencies has ensured steady growth. The company witnessed strong demand across industrial segments, including infrastructure, power, mining, marine, and real estate, helping drive momentum in its B2B business. This aligns with India’s growing construction industry, which is expected to expand at a CAGR of 6.3% until 2030.
    Commenting on the results, Rajiv Rajgopal, Chairman and Managing Director of Akzo Nobel India, stated, “In Q3 FY25, we achieved both volume and value growth despite subdued market conditions. Our continued investment in cost optimization and innovation helped offset input cost pressures, ensuring we remain competitive in the market.”

    Expanding Product Portfolio with New Innovations
    Akzo Nobel India has actively expanded its Decorative Paints portfolio to cater to evolving consumer preferences. The company introduced Dulux Promise Freedom, a high-value entry-level emulsion that offers enhanced durability, whiteness, and coverage, making it a cost-effective upgrade from traditional distemper.
    Another key launch was Dulux Aquatech DampProtect 2in1, a high-performance waterproofing solution featuring AquaProtect technology, designed to prevent water ingress and provide up to 8 years of protection for both interior and exterior walls. This strengthens the company’s growing focus on waterproofing solutions, an industry segment expected to reach $14 billion in India by 2027.
    For professional painters and contractors, the company launched Dulux Professional M900 Premium Gloss Enamel, offering high sheen, washability, and resistance to wear and tear. These strategic additions demonstrate Akzo Nobel’s commitment to continuous product innovation.

    Expanding Presence in the Electric Vehicle Market
    One of the most significant advancements for Akzo Nobel India was securing Underwriters Laboratories (UL) certification for its Resicoat Electrical Insulation powder coatings. As India accelerates its shift towards electric mobility, the demand for high-performance coatings in EV batteries and insulation systems is increasing. The UL certification enhances Akzo Nobel’s competitive edge in catering to the Indian EV industry, projected to grow at 36% CAGR until 2030.
    Corporate Social Responsibility and Recognitions
    Akzo Nobel India continues its commitment to corporate social responsibility (CSR), with Project Revive, a skill-building initiative for underprivileged youth in the North-East, receiving a special mention at the North-East CSR Awards 2024. Since its inception in 2021, the program has benefited over 800 individuals, empowering them with vocational training in decorative painting.

    The Road Ahead for Akzo Nobel India
    As Akzo Nobel India navigates the future, its focus remains on sustainable growth, technological advancements, and maintaining its leadership position in the paints and coatings sector. With a continued emphasis on digital transformation, product innovation, and market expansion, the company is well-positioned to leverage emerging trends and deliver value to customers and stakeholders alike.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • DreamFolks Expands Beyond Lounges, Strengthens Global Network and Banking Partnerships in FY25

    With 14.5% Revenue Growth and Strategic Expansion, India’s Leading Travel Aggregator is Reinventing Premium Travel Services

    DreamFolks Services Limited, India’s largest travel and lifestyle services aggregator, has reported a 14.5% year-on-year (YoY) revenue growth in the first nine months of FY25. The company continues to strengthen its global presence, introduce new lifestyle services, and expand strategic partnerships with banks, travel-tech platforms, and enterprises, solidifying its leadership position in the industry.

    The company’s banking partnerships have played a pivotal role in its growth, with several leading financial institutions onboarding DreamFolks after shifting from competitors. The strategic collaborations with MakeMyTrip and TBO underscore its commitment to integrating travel and fintech solutions into a seamless ecosystem. DreamFolks has also reinforced its dominance in credit and debit card-based lounge access, covering nearly 100% of domestic airport lounges in India. A Frost & Sullivan report states that DreamFolks holds over 90% market share in India’s lounge access segment through banking programs, making it an undisputed leader in this space.Beyond lounges, DreamFolks is evolving into a comprehensive travel and lifestyle service provider. The company has expanded into exclusive Meet & Assist programs at global airports, introduced baggage wrapping services, and launched food & beverage partnerships in malls, further diversifying its portfolio. The company is also tapping into visa concierge services, golf access, wellness packages, and highway dining options, positioning itself as a one-stop travel solutions provider. This diversification places DreamFolks in direct competition with global players such as Priority Pass (Collinson Group) and Plaza Premium Group, reinforcing its ambition to lead in premium travel services.

    Expanding internationally, DreamFolks has added 16 new global airport lounges, extending its reach across 100+ countries. The company has further strengthened its presence with 18 new airport F&B outlets in the Middle East and established partnerships across 380+ airport terminals worldwide, providing travelers with enhanced premium experiences. Domestically, DreamFolks has increased its lounge footprint, launching new airport lounges at Ayodhya Airport and Goa Dabolim Airport, bringing its total count in India to 76 lounges.
    Liberatha Kallat, Chairperson and Managing Director of DreamFolks, highlighted the company’s evolving strategy in the travel ecosystem. She emphasized that DreamFolks is no longer just a lounge aggregator but a comprehensive travel and lifestyle service provider, aiming to integrate luxury, convenience, and accessibility across multiple verticals.

    “Our vision extends beyond airport lounges. We are integrating premium lifestyle experiences, offering end-to-end solutions that enhance the travel journey. With strong partnerships and a growing global presence, DreamFolks is redefining how people experience travel and lifestyle services,” said Kallat.
    Despite structural changes in spend-based access programs by banks, DreamFolks continues to outperform market trends. The revenue contribution from services beyond airport lounges has risen to 6.9% in 9MFY25, compared to 5.2% in 9MFY24, reflecting the company’s focus on diversification. With gross margins remaining within its 11-13% FY25 guidance, the company is well-positioned to navigate the evolving banking landscape and optimize customer experiences.

    Looking ahead, DreamFolks plans to further enhance its proprietary technology platform, ensuring seamless integration for financial institutions, travel platforms, and premium service providers. The company is also exploring additional lifestyle verticals, including luxury concierge services and high-end retail partnerships, as part of its broader strategy to redefine travel aggregation.
    With a global footprint spanning 3,000+ touchpoints in over 100 countries, DreamFolks is setting new standards in the travel services industry. Its ability to continuously innovate, expand, and deliver premium experiences ensures that it remains a key player in India’s rapidly growing travel-tech sector.

    DreamFolks Services Limited is India’s leading travel and lifestyle services aggregator, offering lounge access, meet & assist services, airport transfers, duty-free benefits, wellness experiences, and more. The company partners with major banks, airlines, and corporate enterprises to enhance premium customer experiences. Listed on BSE (543591) and NSE (DREAMFOLKS) since September 2022, DreamFolks continues to expand its domestic and international network, solidifying its position as a market leader.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Spain Becomes Indegene’s New Innovation Hub as It Strengthens European Footprint

    The expansion bolsters AI-powered life sciences solutions across Europe
    Indegene, a digital-first life sciences commercialization company, has announced the launch of its new entity in Spain, reinforcing its European presence. This strategic expansion aims to enhance Indegene’s AI-driven solutions while deepening collaborations with global pharmaceutical and biotech companies to accelerate digital transformation in life sciences commercialization.
    Spain, recognized for its growing R&D investments, world-class talent pool, and a thriving life sciences innovation ecosystem, will now serve as a critical delivery hub for Indegene’s medical affairs, data analytics, creative design, engineering, digital marketing, and customer experience capabilities. The company is actively expanding its workforce in Spain, strengthening its local expertise to better serve its Europe-based clients.
    Manish Gupta, Chairman and CEO of Indegene, highlighted the significance of this move, stating, “Spain is fast emerging as a key hub for life sciences companies in Europe. With our new presence, we can co-innovate and collaborate even more closely with clients, helping them leverage AI and data science to modernize commercialization and accelerate business transformation.”

    Expanding Indegene’s European Footprint
    With a strong presence across the UK, Germany, Ireland, and Switzerland, Indegene has been steadily growing in Europe. The launch of its Spain entity adds to its robust network of innovation centers dedicated to transforming medical content generation, omnichannel healthcare provider (HCP) engagement, and patient-centered solutions.
    Further solidifying its leadership, Indegene has expanded through key acquisitions in Europe. Its acquisition of Trilogy Writing & Consulting GmbH enhanced its global capabilities in clinical, regulatory, safety, and medical content development. Additionally, its integration of DT Consulting, a UK-based healthcare consulting firm, further strengthened its ability to support digital transformation for global life sciences brands. These acquisitions, along with the new Spanish entity, reinforce Indegene’s commitment to AI-driven healthcare commercialization across Europe.

    AI-Powered Transformation in Life Sciences
    Indegene is among the few global companies where medical doctors and data scientists collaborate to solve complex challenges in life sciences commercialization. More than 20% of its employees come from medical backgrounds, working alongside over 600 AI and data science experts to develop cutting-edge solutions that revolutionize the industry.
    Indegene’s AI-led innovations include automated medical content generation, which streamlines regulatory and scientific communication for pharma brands. Its personalized omnichannel engagement solutions enable life sciences companies to create highly tailored HCP and patient experiences. Additionally, its next-gen data analytics tools provide valuable insights to optimize commercialization strategies for leading biopharma companies.
    With over 5,000 employees worldwide and 18 offices spanning North America, Europe, and Asia, Indegene continues to push the boundaries of AI-powered life sciences commercialization.

    Led by Experts in AI & Life Sciences Innovation
    Under the leadership of Manish Gupta, Chairman & CEO, Tarun Mathur, Chief Technology Officer, Gaurav Kapoor, EVP of Global Delivery, and Anirban Ghosh, SVP of Medical Affairs, Indegene has positioned itself as a pioneer in digital-first commercialization for pharmaceuticals, biotech, and medical device companies. With their combined expertise, Indegene is reshaping biopharma engagement strategies and setting new benchmarks in AI-driven healthcare solutions.
    Indegene is a global leader in digital-first commercialization for pharmaceutical, biotech, and medical device companies. By combining deep healthcare expertise with AI, data science, and analytics, Indegene helps brands navigate the complex landscape of HCP engagement, medical affairs, and digital transformation.
    With strategic hubs in the US, UK, Germany, Switzerland, and now Spain, Indegene is driving the future of AI-powered healthcare commercialization, ensuring that life sciences companies remain at the forefront of innovation.
    At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • PM Surya Ghar Yojana: Tata Power and Bank of Baroda Make Solar Energy More Accessible

    The strategic partnership will facilitate hassle-free financing for residential rooftop solar installations, empowering Indian households to switch to clean energy under the PM Surya Ghar Muft Bijli Yojana.

    India’s transition to clean energy has received a major push with Tata Power Renewable Energy Limited (TPREL), a subsidiary of Tata Power, joining hands with Bank of Baroda to provide accessible and affordable financing for residential rooftop solar installations under the Pradhan Mantri Surya Ghar Yojana (PMSGY).
    This collaboration is set to accelerate India’s clean energy revolution by simplifying the financing process for households keen to adopt solar power. With Bank of Baroda’s vast financial network and Tata Power Renewable Energy’s market leadership, this partnership will bridge the gap between financing and adoption, making solar power a viable choice for millions of Indian families.
    Making Solar Power Accessible and Affordable
    The agreement ensures that homeowners looking to install rooftop solar panels will now have access to low-interest financing options. Customers can avail loans up to ₹6 lakh at an interest rate starting at 7% per annum, with both fixed and floating rate options available. The collateral-free loans come with a flexible repayment tenure of up to 10 years, making solar energy more financially viable for residential consumers.
    Under the PM Surya Ghar Yojana, customers installing rooftop solar systems up to 3 kW can apply for loans up to ₹2 lakh without requiring income documentation. The scheme features only a 10% margin contribution and an interest rate of 7% per annum. For larger installations between 3 kW and 10 kW, customers can secure loans of up to ₹6 lakh under a regular financing scheme, with 20% margin contribution.

    Government Subsidies and Cost Benefits
    Residential consumers installing solar panels under PM Surya Ghar Yojana are also eligible for subsidies, further reducing installation costs. These include:

    • Up to 60% subsidy for solar systems up to 2 kW
      40% subsidy for solar systems between 2 kW and 3 kW
      Fixed subsidies for the first 3 kW capacity, with additional support as per scheme guidelines

    This initiative significantly reduces the upfront cost burden on households, encouraging wider adoption of rooftop solar power.

    Industry Leaders Speak on the Collaboration
    Deepesh Nanda, CEO & Managing Director, Tata Power Renewable Energy, stated, “This partnership with Bank of Baroda is a major milestone in making clean energy solutions accessible to every Indian household. Affordable financing options will enable families to embrace rooftop solar technology with ease. This is a step forward in achieving India’s renewable energy goals while allowing consumers to take control of their energy costs.”
    Lalit Tyagi, Executive Director, Bank of Baroda, added, “India’s solar energy capacity has already crossed 100 GW, showing significant progress. Our collaboration with Tata Power Renewable Energy aligns with the government’s vision to maximize power generation from sustainable sources. By providing seamless financing solutions, we are making solar energy more accessible and affordable for millions of Indians.”

    Tata Power Renewable Energy: Leading India’s Solar Revolution
    Tata Power Renewable Energy Limited (TPREL) is India’s No. 1 rooftop solar provider, with over 100,000 satisfied customers. The company’s total renewable energy capacity stands at 10.9 GW, with 5.4 GW already operational. Its continued focus on solar innovation and accessibility has positioned it as a leader in India’s green energy transition.
    Paving the Way for a Greener Future
    As India’s demand for renewable energy grows, the Tata Power Renewable Energy and Bank of Baroda partnership will play a crucial role in accelerating rooftop solar adoption. By offering affordable loans, subsidies, and seamless financing, the initiative empowers households to embrace clean energy, reduce electricity costs, and contribute to India’s ambitious sustainability targets.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Basil Alliance secures investment to disrupt India’s Premium Liquor Market

    Inflection Point Ventures backs Basil Alliance as it accelerates expansion, introducing global-quality alcoholic beverages customized for Indian consumers.

    The Indian liquor market is undergoing a massive transformation, with evolving consumer preferences fueling a demand for premium, innovative, and globally inspired spirits. In response to this shift, Basil Alliance, a fast-growing new-age AlcoBev company, has secured an undisclosed investment from Inflection Point Ventures (IPV) to scale operations, expand its premium liquor portfolio, and strengthen its nationwide distribution network.
    Founded by Vibhuti Dixit, Basil Alliance has quickly expanded across seven Indian states, introducing a mix of imported and homegrown liquor brands that cater to India’s increasingly discerning consumers. Its popular labels include Glenside D’Vine and Jacobson Wines, along with Sky Shots, a ready-to-drink (RTD) offering that’s seeing strong demand among young urban professionals.

    A Billion-Dollar Opportunity: India’s AlcoBev Market is Booming
    India’s AlcoBev industry is currently valued at $52.5 billion, making it one of the largest liquor markets globally. Within this, the demand for imported liquor alone has surged to $1.3 billion, growing at 25% annually. With evolving consumer preferences and an increasing willingness to spend on premium, well-crafted beverages, brands like Basil Alliance are primed to capture significant market share.”The future of India’s alcohol industry is no longer just about consumption, it’s about experience, quality, and innovation,” said Vibhuti Dixit, Founder of Basil Alliance. “Consumers are looking beyond mass-produced liquor and embracing premium, craft-style options. Basil Alliance is committed to delivering exceptional, high-quality alcoholic beverages tailored to the Indian palate.

    Inflection Point Ventures Backs Basil Alliance’s Vision
    Inflection Point Ventures (IPV) has been one of India’s most active angel investment platforms, having invested ₹800 crore across 210+ startups. The firm’s backing of Basil Alliance reflects a strong vote of confidence in the brand’s potential to emerge as a market leader.
    “India’s AlcoBev landscape is evolving rapidly. Consumers are shifting towards premium and globally inspired liquor brands, and Basil Alliance is leading this transformation. We believe their approach to owning and controlling their entire brand portfolio gives them a strategic edge, and we’re excited to be a part of their journey,” said Ankur Mittal, Co-Founder of Inflection Point Ventures.

    What Sets Basil Alliance Apart?
    Unlike many liquor brands that rely on third-party distributors, Basil Alliance directly owns and controls its entire portfolio, giving it a unique competitive advantage in quality control, branding, and consumer experience.

    • Expanding across high-growth states with strategic distribution partnerships.
    • Introducing globally inspired brands like Glenside D’Vine and Jacobson Wines.
    • Tapping into the rising demand for RTD beverages with its flagship product Sky Shots.
    • Bridging the gap between traditional liquor and modern, premium craft spirits.
    The Road Ahead: Scaling to Meet India’s Growing Demand
    With this fresh investment, Basil Alliance is preparing for rapid expansion, entering new markets, strengthening its supply chain, and introducing additional premium liquor offerings.
    We are witnessing a shift in India’s drinking culture, consumers are now prioritizing quality over quantity, and we want to be at the forefront of this transformation, added Dixit. “This investment allows us to bring world-class alcoholic beverages to Indian consumers, setting new benchmarks in taste and quality.”
    For more updates on India’s AlcoBev industry, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Axis Bank Expands Its Cancer Research and Care Initiatives on World Cancer Day

    On World Cancer Day, Axis Bank reaffirms its commitment to supporting cancer research, early diagnosis, and patient care in India. As part of its CSR initiatives, the bank has partnered with National Cancer Grid (NCG) under Tata Memorial Centre, The Indian Cancer Society (ICS), and St. Jude India Childcare Centres to improve access to cancer treatment, digitalize oncology care, and invest in groundbreaking research and innovation.
    With cancer cases in India projected to rise to 2.08 million by 2040, a 57.5% increase from 2020 (Global Cancer Observatory), these initiatives come at a critical time. Axis Bank also welcomes the Indian government’s announcement to establish 200 cancer daycare centers across the country in the next three years, as announced by Union Finance Minister Nirmala Sitharaman in the Union Budget 2025.

    Driving Innovation and Accessibility in Cancer Care
    📢 Vijay Mulbagal, Group Executive for Strategic Programs & Sustainability at Axis Bank, shared:
    At Axis Bank, we are committed to strengthening India’s fight against cancer. Our partnerships with key institutions will help improve research, treatment, and patient care. Together, we are working towards a future where advanced cancer care is accessible to all in need.

    Axis Bank’s cancer care initiatives focus on three key areas:
    1. Advancing Cancer Research, Innovation, and Training
    Through a multi-year partnership with National Cancer Grid (NCG) under Tata Memorial Centre, Axis Bank is:

    • Establishing a national tele-consultation platform to improve follow-up care for cancer patients.
    • Supporting the development of India’s National Tumor Biobank, which will advance research and personalized treatment.
    • Driving the digitalization of oncology-specific electronic medical records (EMRs) to improve patient data management.
    • Setting up a Virtual Skills Lab to train healthcare professionals in advanced cancer treatment techniques.

    These initiatives will benefit 300+ hospitals affiliated with NCG and support India’s Ayushman Bharat Digital Mission for nationwide digital healthcare transformation.

    2. Strengthening Preventive Care and Early Diagnosis
    With The Indian Cancer Society (ICS), Axis Bank is:

    • Organizing oral, cervical, and breast cancer screening camps to reach over 800,000 beneficiaries across India.
    • Supporting the Dr. Arun Kurkure Initiation and Treatment Fund and the Cancer Cure Treatment Fund, which provide financial aid to low-income cancer patients for diagnostics and treatment.
    • Raising public awareness about early cancer detection and preventive healthcare.

    3. Providing Patient Support and Accommodation
    Axis Bank has collaborated with St. Jude India Childcare Centres to:

    • Establish a new childcare center in Hyderabad that provides clean and safe accommodation for underprivileged children undergoing cancer treatment.
    • Offer 26 family units at the Hyderabad Centre, ensuring families have access to essential care and emotional support.
    • Expand long-term support for children battling cancer across India.
    A Long-Term Commitment to Healthcare and Community Well-being
    With these sustainable and impactful initiatives, Axis Bank continues to play a crucial role in strengthening India’s cancer care infrastructure. By investing in research, digital healthcare solutions, preventive care, and patient support, the bank aligns its vision with India’s broader healthcare transformation efforts.
    To learn more about Axis Bank’s CSR initiatives, visit Axis Bank CSR.
    For updates on healthcare, corporate initiatives, and impactful stories, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • boAt Partners with Antara Senior Care to Introduce Smart Wearables for Senior Citizens 

    The collaboration will bring advanced health monitoring and safety technology to improve senior well-being in India.

    India’s senior population is growing, and with it, the need for smart, accessible technology that enhances safety and health. boAt, one of India’s leading wearable and audio technology brands, has partnered with Antara Senior Care, a division of the Max Group, to develop smart wearables tailored for senior citizens.
    This collaboration combines boAt’s experience in smart wearable technology with Antara’s expertise in elder care to design innovative solutions that support independent and active senior living.

    A New Era of Technology for Senior Wellness
    Aging brings unique challenges, including health concerns, mobility limitations, and the need for emergency assistance. Many wearable devices focus on general fitness, but boAt and Antara are developing solutions specifically designed for seniors.
    The upcoming smart devices will include:

    • Fall detection technology that alerts caregivers and emergency responders in real-time.

    • Health tracking features to monitor heart rate, oxygen levels, sleep patterns, and daily activity, helping seniors and their families stay informed.

    • Emergency SOS alerts and location tracking to ensure immediate help when needed.

    • Advanced hearing solutions that provide better sound clarity and assist seniors with hearing impairments.

    Commitment to Innovation in Senior Care
    The partnership was formally signed by Sameer Mehta, Co-founder and CEO of boAt, and Ishaan Khanna, CEO of Antara Assisted Care Services. Both leaders emphasized the importance of technology in enhancing senior well-being.
    Sameer Mehta shared that boAt is focused on creating products that go beyond entertainment and fitness, stating that technology should improve lives across all age groups.
    Ishaan Khanna highlighted Antara’s mission to make senior living safer and more independent through innovation, ensuring that elderly individuals feel connected and supported.
    Building a Future Where Seniors Stay Active and Independent
    India’s aging population is growing rapidly, with over 138 million senior citizens recorded in the Census of India. As the country prepares for a demographic shift, the deWith this strategic alliance, boAt and Antara Senior Care aim to redefine the role of technology in elder care, ensuring that senior citizens in India have access to reliable, easy-to-use smart devices that empower them to live independently and securely.mand for senior-friendly technology is rising.

    About Antara Senior Care
    Antara Senior Care is a senior living and assisted care brand under Max India, providing holistic solutions for elder care. Since launching in 2013, Antara has developed senior living residences, assisted care services, and medical support solutions across India.
    About boAt
    boAt is a leading consumer electronics brand specializing in audio technology, smart wearables, and lifestyle accessories. Founded in 2016, boAt has become one of India’s most popular brands in smart gadgets and technology-driven solutions.
    For more updates on technology, healthcare, and lifestyle, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • A Night That Defined Fashion: Rohit Bal’s Legacy Immortalized at Blenders Pride Fashion Tour

    With Sonam Kapoor, JJ Valaya, Madhur Bhandarkar, and over 100 icons paying tribute, Gurugram witnessed an unforgettable homage to the maestro of Indian couture.

    Rohit Bal is not just a designer. He is an artist, a revolutionary, and the architect of modern Indian couture. At the Blenders Pride Fashion Tour 2025, his extraordinary legacy was celebrated in a way that transcended a fashion show. It became history in the making.
    The event, curated in collaboration with Fashion Design Council of India (FDCI), brought together India’s most influential voices in fashion, Bollywood, and media for an evening that honored the unmistakable grandeur, theatrical storytelling, and craftsmanship that define Bal’s work.

    A Tribute Woven in Art, Music, and Legacy
    From the moment the show began, it was clear that this was not an ordinary runway event. Instead, it was a living, breathing tribute to the man who transformed Indian fashion into an art form.
    Projected visuals of Bal’s most iconic creations enveloped the venue, immersing guests in a multi-sensory experience of color, movement, and heritage. The space was adorned with motifs inspired by Bal’s signature designs, crafted by set designer Sumant Jayakrishnan.
    Live performances by Vibha Saraf and Deveshi Sahgal echoed through the air, creating a fusion of music and emotion that brought Bal’s journey to life. And in a moment of pure cinematic brilliance, Sonam Kapoor, the designer’s eternal muse, stepped onto the runway, embodying the very essence of Bal’s vision.
    “Rohit Bal is not just a designer. He is a storyteller, an artist, and a visionary,” said Sonam Kapoor. “Being part of this tribute was not just an honor, it was a privilege.”

    A Legacy That Redefined Indian Couture
    Bal’s influence extends far beyond clothing. He has shaped the very language of Indian fashion, bringing together heritage, modernity, and unparalleled craftsmanship. His creations, deeply inspired by Kashmiri embroidery, Mughal architecture, and intricate zardozi work, have graced global runways, redefining India’s presence in international couture.

    • The Heritage of Kashmir: Bal’s signature motifs, intricate threadwork, and royal-inspired silhouettes have made him a custodian of cultural artistry.
    • Bridging Tradition and Rebellion: Bal redefined couture, taking Indian craftsmanship beyond borders to international platforms such as Paris Fashion Week.
    • An Unparalleled Showman: His runway productions are legendary, bringing together fashion, drama, and storytelling in ways no other designer has.

    As fashion historian Hamish Bowles once noted, “Rohit Bal doesn’t just design, he creates entire worlds on the runway.”

    Blenders Pride Fashion Tour: More Than a Show, A Movement
    This year’s Blenders Pride Fashion Tour has positioned itself as India’s premier platform for fashion, culture, and artistic innovation. The tribute to Rohit Bal was only the beginning.
    “This tribute to Rohit Bal was one for the ages. It reflected our long-standing commitment to spotlighting the iconic voices shaping Indian fashion,” said Kartik Mohindra, CMO, Pernod Ricard India.
    The tour now heads to Mumbai, where Tarun Tahiliani will present a groundbreaking showcase, followed by Chandigarh, Guwahati, and Vizag, featuring:
    As Sunil Sethi, Chairman of FDCI, put it, “We are witnessing a new era in Indian fashion, one that respects tradition while embracing the future.”
    The Road Ahead: Where Fashion Meets Legacy
    The Blenders Pride Fashion Tour is not just an event. It is a cultural movement, a platform that brings together the greatest minds in fashion and art.
    For exclusive coverage, interviews, and behind-the-scenes insights, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • WeWork India Files DRHP with SEBI, Signaling a New Chapter in India’s Flexible Workspace Industry

    With India’s commercial real estate sector shifting towards hybrid workspaces, WeWork India’s IPO signals growing investor confidence in flexible office solutions.

    WeWork India Management Limited (WeWork India) has taken a significant step towards becoming a publicly listed company by filing its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI). This move places WeWork India in the spotlight as it prepares to navigate the public markets, bringing India’s evolving flexible workspace industry into sharper focus.
    WeWork India has been at the forefront of the changing dynamics of commercial real estate, emerging as one of India’s largest flexible workspace providers. With a growing number of enterprises, startups, and multinational corporations moving towards hybrid work models, the company’s stronghold in the market reflects the increasing demand for agile, cost-effective office spaces. According to reports by CBRE, WeWork India has consistently been the leading flexible workspace provider by total revenue for the past three fiscal years.

    WeWork India’s IPO: What the DRHP Reveals
    According to the DRHP, the company’s initial public offering (IPO) will be a complete Offer for Sale (OFS), involving a total of 43,753,952 equity shares. Unlike a fresh issue, an OFS does not raise capital for the company but allows existing shareholders to offload their stake. The two primary entities selling shares in this offering are Embassy Buildcon LLP (Promoter Selling Shareholder), which plans to divest 33,458,659 equity shares, and 1 Ariel Way Tenant Limited (Investor Selling Shareholder), offering 10,295,293 equity shares.
    This IPO underscores a broader trend in the Indian real estate sector, where flexible office spaces are becoming an integral part of corporate real estate planning. With rising commercial rental costs, businesses are prioritizing workspace flexibility, operational scalability, and financial efficiency, making companies like WeWork India highly relevant in the changing economic landscape.

    How WeWork India is Shaping the Future of Workspaces
    WeWork India has positioned itself as the preferred workspace partner for some of the world’s most influential businesses, including Amazon Web Services, JP Morgan, Warner Bros. Discovery, Deutsche Telekom, and Grant Thornton. The company’s ability to attract such marquee clients highlights its premium positioning and long-term revenue stability in a sector that is often perceived as volatile.
    Operating across six major metropolitan cities—Bengaluru, Mumbai, Gurugram, Noida, Hyderabad, and Pune—WeWork India has created a network of high-quality, adaptable workspaces designed to cater to global enterprises, mid-sized businesses, and startup ecosystems alike.
    The demand for premium, well-managed co-working spaces has seen a sharp rise post-pandemic, as organizations increasingly opt for hybrid office models instead of traditional, long-term commercial leases. Analysts from JLL have indicated that India’s flexible workspace sector is expected to grow at a compounded annual growth rate (CAGR) of 15-20% over the next five years, reinforcing WeWork India’s stronghold in the industry.

    Who is Managing the IPO?
    To ensure a smooth public listing, WeWork India has appointed leading investment banks as Book Running Lead Managers (BRLMs) for the IPO. The financial institutions handling the offering include JM Financial Limited, ICICI Securities Limited, Jefferies India Private Limited, Kotak Mahindra Capital Company Limited, and 360 ONE WAM Limited. These firms will oversee pricing, investor outreach, and regulatory compliance in preparation for WeWork India’s transition into the public market.

    What This Means for India’s Startup and Commercial Real Estate Markets
    WeWork India’s IPO is expected to be a bellwether event for the flexible workspace sector in India. It could set a precedent for similar firms in the shared office space industry, encouraging further investment and consolidation in the sector. With startups, IT firms, and multinational corporations increasingly seeking cost-effective alternatives to traditional office leasing, the role of premium co-working brands is set to expand significantly.
    If the IPO receives a strong response from investors, it could validate the asset-light, demand-driven business model of co-working spaces, encouraging more players in the industry to consider public listings. The potential success of WeWork India’s IPO may also serve as an indicator of broader investor sentiment towards commercial real estate innovations in India.

    The Road Ahead
    WeWork India’s next steps will be crucial as SEBI reviews the DRHP and grants necessary approvals. Once the regulatory process is complete, the company will announce the IPO pricing, subscription dates, and final valuation details. Market watchers will be closely following how investors react to this offering, particularly given the global shifts towards hybrid work models and flexible leasing solutions.
    As the demand for efficient and adaptable workspaces grows, WeWork India’s entry into the stock market could redefine how businesses in India perceive office real estate investments.
    For ongoing coverage and expert insights on India’s IPO landscape, market trends, and corporate developments, follow Prittle Prattle News.
    At Prittle Prattle News, we bring you fact-based, research-driven journalism, covering key market trends, startup stories, and corporate movements that shape India’s economic future. Led by an expert editorial team, our platform is committed to high-quality, in-depth analysis that goes beyond headlines.Follow us for exclusive business insights on LinkedIn, Instagram, and YouTube