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  • Mumbai’s Frolic Fields Festival is Back: A Magical Weekend of Science, Art, and Play for Families

    The countdown has begun for Frolic Fields, Mumbai’s most exciting family festival, set to transform JVPD Ground in Juhu into a wonderland of science, art, and sensory play on February 8–9, 2025.
    Known for its immersive, hands-on experiences, the festival is designed to ignite young minds and offer a world where kids can explore space, experiment with science, create art, and engage in sensory adventures all in one place. This year’s edition promises to be bigger and bolder, featuring five interactive zones that blend education, creativity, and fun in ways that traditional learning spaces often don’t.

    A Festival Where Kids Can Walk on the Moon, Create Masterpieces, and Play with Science
    The Space Zone is set to be one of the most thrilling experiences, offering children a chance to experience zero gravity, check their weight on different planets, and simulate a spacewalk—all while donning quirky alien headbands for the full cosmic effect. With India’s space achievements gaining global attention, this zone taps into the growing fascination with astronomy and space travel, helping kids dream beyond the stars.
    At the Science Zone, young explorers will take on the roles of mini Einsteins and Marie Curies, engaging in live experiments that bring concepts like magnetic fields, volcanoes, and chemical reactions to life. The interactive lab is filled with activities where kids can watch matter change form, witness colors explode, and peek into the world of microorganisms under a microscope. Studies from child development experts suggest that early exposure to hands-on science experiments significantly boosts problem-solving skills, curiosity, and analytical thinking.
    Creativity takes center stage in the Art & Crafts Zone, where kids can splash, spin, and swirl colors to create their own one-of-a-kind masterpieces. From fluid art painting to spin canvases, this space celebrates self-expression and sensory creativity, reinforcing the importance of art in cognitive and emotional development. Art therapy research has shown that such activities enhance motor skills, improve concentration, and nurture self-confidence in children.

    A Wonderland of Sensory Play and Toddler-Friendly Fun
    For younger adventurers, the Toddler Area is a haven of mini train rides, soft obstacle courses, and aeroplane rides, ensuring that even the littlest visitors can jump, climb, and explore safely. Child specialists emphasize that early motor-skill development and sensory experiences help toddlers build coordination, confidence, and problem-solving abilities.
    The Sensory Zone takes things a step further, offering an engaging mix of water play, slime pools, and beach-themed sensory bins designed to stimulate touch, movement, and curiosity. Research from developmental psychology highlights how multi-sensory activities strengthen neural connections and enhance cognitive growth in young children.

    Why Festivals Like Frolic Fields Matter
    Mumbai has seen a growing shift towards experiential learning festivals, with parents looking for meaningful, screen-free experiences that balance play and education. Events like Frolic Fields support a STEAM-based approach (Science, Technology, Engineering, Arts, and Mathematics), a model that is gaining momentum globally.
    Psychologists and educators advocate for multi-sensory learning environments that encourage real-world engagement. Unlike traditional education settings that rely on memorization, hands-on learning formats foster critical thinking, social skills, and creative exploration.
    A Weekend of Wonder Awaits Mumbai Families
    With its vibrant mix of science, art, and sensory fun, Frolic Fields 2025 is shaping up to be a must-visit event for Mumbai families. Whether your child dreams of becoming an astronaut, a scientist, or an artist, this festival promises a space where imagination takes flight.
    At Prittle Prattle News, we bring you insightful, research-driven journalism that sparks conversations and drives change. Led by Smruti Bhalerao, our platform is dedicated to uncovering stories that inspire, inform, and shape public discourse.
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  • India’s Silent Education Crisis: How Menstrual Stigma is Forcing 60% of Teenage Girls Out of School

    Why Policy Gaps, Social Taboos, and Neglect of Menstrual Hygiene Are Hurting India’s Future

    Menstrual stigma continues to keep millions of adolescent girls out of classrooms in India. According to UNICEF, more than 71% of girls in India do not know about menstruation before their first period. The consequences are devastating, with 60% of teenage girls dropping out of school due to the lack of access to clean toilets, sanitary products, and menstrual hygiene education.
    The World Bank estimates that increasing female workforce participation could boost India’s GDP by 27%, but menstrual health remains one of the biggest obstacles in achieving this goal. The problem is not just rural—period stigma exists even in urban centers, where sanitary products are still hidden in black plastic bags and menstruation is spoken about in hushed tones.
    Despite policies like Beti Bachao Beti Padhao, India’s menstrual hygiene infrastructure remains largely inadequate, leaving adolescent girls vulnerable to missed education, economic hardship, and health risks.

    Why Are Girls Still Dropping Out of School?
    The National Family Health Survey (NFHS-5) reports that only 48% of Indian schools have separate toilets for girls. In rural schools, many do not have running water, soap, or disposal facilities for menstrual products. Without these basic necessities, girls are forced to stay home for several days each month. Over time, these absences lead to permanent dropouts, limiting future opportunities.
    The problem extends beyond school infrastructure. UNESCO estimates that 23 million Indian girls drop out annually due to period poverty, a term used to describe inaccessibility to affordable menstrual products. Many are forced to rely on cloth, ash, sand, or other unsafe alternatives, increasing their risk of urinary tract infections (UTIs) and reproductive health issues.
    Social stigma remains a significant barrier. Pee Safe founder Vikas Bagaria highlighted in the What India Needs! Podcast that menstrual myths still control how women experience their periods.
    In urban areas, menstrual products are still wrapped in newspaper or hidden in black plastic bags. This stigma is forcing women into silence instead of creating open conversations about hygiene and access, Bagaria said.

    The Menstrual Waste Crisis: A Growing Environmental Threat
    With more than 355 million menstruating women in India, menstrual waste is a major environmental challenge. The United Nations Environment Programme (UNEP) estimates that over 12.3 billion sanitary pads are discarded annually in India, leading to 113,000 tons of non-biodegradable waste. Most of these take 500-800 years to decompose.
    Paul pointed out that this crisis requires urgent action.The amount of menstrual waste being generated in India is enormous. There needs to be a policy-level intervention to promote sustainable alternatives, such as biodegradable pads and menstrual cups.
    Bagaria added that sustainable period products aren’t as expensive as people assume. “A menstrual cup costs ₹400-600 but lasts for five years. A biodegradable sanitary pad costs about ₹3,000 annually, which is cheaper than many daily-use products,” he said.

    How Other Countries Are Tackling Menstrual Health
    India is not alone in facing menstrual hygiene challenges. However, other countries have taken bolder steps to address the issue:

    • Scotland became the first country in the world to provide free period products to all women through government funding.
    • Kenya removed taxes on menstrual products, making them more affordable for low-income communities.
    • Bangladesh launched nationwide menstrual health education campaigns to reduce stigma and improve awareness.

    These policies have directly reduced school dropouts and improved menstrual hygiene awareness. India has yet to implement large-scale government programs to make menstrual products widely available for free.

    Why Men Must Join the Conversation
    Menstrual health is often treated as a “women’s issue”, but changing male perspectives is critical in tackling stigma. Pee Safe’s “Men Buy Pads” campaign encourages fathers, brothers, and husbands to take an active role in purchasing menstrual products.
    Paul noted that educating boys in schools about menstrual health could eliminate stigma over time. If boys grow up knowing that periods are normal, they will not reinforce harmful myths when they become adults,” she said.
    Bagaria emphasized that male hygiene education is also lacking in India. Men don’t face the same taboos as women, but male hygiene habits are rarely discussed, which leads to serious health risks. Pee Safe has expanded its product line to include men’s intimate washes, designed to maintain pH balance and prevent infections.
    What’s Next for Menstrual Hygiene in India?
    The Indian menstrual hygiene market is projected to grow to $2.5 billion within the next decade, with penetration rates expected to reach 70-75%. However, Bagaria believes awareness is still the biggest hurdle.
    “Innovation in menstrual hygiene is growing, but if people don’t accept these products, the problem remains,” he said.
    Beyond innovation, policy-level changes are needed. India must:
    • Implement free sanitary pad distribution programs in government schools, similar to Scotland’s model.
    • Remove taxes on menstrual hygiene products, making them more affordable for low-income women.
    • Expand menstrual health education to all schools, targeting both boys and girls.
    • Improve sanitation infrastructure in schools by ensuring all institutions have separate toilets, clean water, and disposal facilities.
    Watch the Full Podcast Discussion
    🎧 Listen on Spotify: What India Needs! Podcast – Pee Safe
    📺 Watch on YouTube: Full Episode
    At Prittle Prattle News, we bring insightful journalism that sparks change. Led by Smruti Bhalerao, we deliver high-impact stories that shape policy, drive awareness, and inspire action. Follow us on LinkedIn, Instagram, and YouTube for more exclusive insights.

  • Shri Devendra Fadnavis Unveils Marathi Version of Skill India Digital Hub, Strengthening Workforce Development in Maharashtra

    A Major Leap Towards Digital Skilling, Economic Growth & Linguistic Inclusivity

    Mumbai, February 2025: In a significant move to enhance digital skilling and workforce readiness, Honourable Chief Minister Shri Devendra Fadnavis unveiled the Marathi version of the Skill India Digital Hub (SIDH) during the Vishwa Marathi Sammelan 2025 at Fergusson College, Pune. The launch, attended by Deputy Chief Ministers Shri Eknath Shinde and Shri Ajit Pawar, marks a milestone in Maharashtra’s commitment to bridging linguistic barriers in education and skilling, ensuring that professionals, students, and entrepreneurs across the state can access high-quality skill development programs in their native language.
    The National Skill Development Corporation (NSDC), in collaboration with the Ministry of Skill Development and Entrepreneurship, has played a pivotal role in transforming SIDH into a multi-lingual skilling ecosystem. With the Marathi version now live, millions of Marathi-speaking learners can access over 7,000+ skilling programs covering Industry 4.0 technologies, Artificial Intelligence (AI), Machine Learning (ML), Drone Operations, Cybersecurity, Web Development, and more.

    Speaking at the launch, Chief Minister Shri Devendra Fadnavis emphasized that Maharashtra’s economic ambitions—including its $1 trillion economy vision by 2028—depend on a workforce that is digitally skilled and industry-ready. He highlighted that this initiative aligns with the National Education Policy (NEP) 2020, which advocates for education in regional languages to improve accessibility and learning outcomes. The Marathi version of SIDH, he noted, would empower students, job seekers, and entrepreneurs by providing them with globally relevant skills in a language they are most comfortable with.

    The launch event was attended by key dignitaries, including Shri Uday Samant, Minister of Marathi Language, Government of Maharashtra, Shri Shrirang Barne, Member of Lok Sabha, Neelam Gorhe, Member of Maharashtra Legislative Council, Shri Siddharth Shirole, Member of Maharashtra Legislative Assembly, and Shri Bapusaheb Pathare, Member of Legislative Assembly. Shri Ved Mani Tiwari, CEO of NSDC and MD of NSDC International, was also present and was honored for his instrumental role in leading SIDH’s transformation into an inclusive, digital skilling platform.
    Reflecting on SIDH’s growing impact, Shri Ved Mani Tiwari revealed that the platform has already recorded 1.26 crore registrations nationwide in just one year, making it one of India’s fastest-growing skilling platforms. Maharashtra, he noted, is among the top five states in user registrations, contributing 30% of SIDH’s national traffic, second only to Uttar Pradesh. The launch of the Marathi version is expected to significantly increase engagement, ensuring that more Marathi-speaking youth can access career-building opportunities.

    In terms of course demand, Maharashtra has shown strong interest in Web Development, Cybersecurity, and Kisan Drone Operations. The state has also seen a surge in female participation, with over 43,000 women enrolling in SIDH courses, 80% of whom are under the age of 30. The most popular skilling sectors include IT-ITeS, entrepreneurship, and electronics, reflecting the state’s economic priorities.

    The vision behind SIDH extends beyond course accessibility—it is about building a skilled workforce that meets Maharashtra’s industrial demands. Recognizing this need, the Skills, Employment, Entrepreneurship & Innovation Department (SEEID) conducted a statewide Skill Gap Analysis in 2023. The study engaged over 1,500 industries and 200,000 trainees across Maharashtra to identify key workforce gaps in electronics, automotive, agriculture, BFSI, and IT/ITeS. The findings underscored that language proficiency plays a crucial role in workplace efficiency, with 95% of industry respondents emphasizing the need for Marathi language skills, followed by 83% for Hindi proficiency.

    Maharashtra’s industrial and commercial landscape demands a technologically skilled and linguistically proficient workforce, and the Marathi version of SIDH is a step toward ensuring that youth from every district, including rural and semi-urban areas, can integrate seamlessly into India’s digital economy. The government’s focus is on leveraging skilling opportunities to create a future-ready workforce that contributes to Maharashtra’s goal of becoming a $1 trillion economy.

    The launch event also featured a live demonstration of SIDH’s capabilities, showcasing its user-friendly interface, AI-powered career guidance tools, and industry-integrated certification programs. Through its network of over 50,000 industry partners and 5.5 lakh apprenticeship opportunities, SIDH is ensuring that learners are not just trained but also connected to job opportunities in both domestic and global markets.

    With Maharashtra being home to some of India’s largest industrial clusters and emerging technology hubs, the need for continuous skilling and upskilling is paramount. SIDH, with its industry-specific training modules and employer-led learning programs, is designed to be a game-changer for job readiness and career acceleration. The Marathi version will further bridge the digital divide, making learning more accessible to those who may have previously struggled with content available only in English.
    The Skill India Digital Hub’s expansion into Marathi is not just a translation effort, it is a transformation initiative aimed at building an inclusive, future-ready workforce that drives Maharashtra’s economic progress. By integrating cutting-edge courses with regional language accessibility, SIDH is ensuring that India’s youth, irrespective of their linguistic background, can compete in the global job market.
    With a vision to make India the global leader in skill development, Maharashtra is leading the way in ensuring that every young aspirant has the resources, training, and industry connections needed to succeed. The Marathi version of SIDH is expected to play a crucial role in enhancing employability, fostering entrepreneurship, and accelerating the state’s industrial growth.
    Prittle Prattle News: Featuring You Virtuously
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  • Woodland Partners with The Quick Style to Inspire Adventure as a Way of Life

    A collaboration curated by White Rivers Media brings together Woodland’s outdoor legacy and The Quick Style’s global dance brilliance, redefining adventure for Gen Z and Millennials.

    Woodland, the global leader in adventure footwear and performance gear, has joined hands with the renowned dance troupe The Quick Style for a campaign that blends art, movement, and adventure. Curated by White Rivers Media, the campaign reimagines adventure as a lifestyle, appealing to younger generations who seek authenticity and cultural relevance.
    This unique partnership reflects Woodland’s commitment to sustainability, innovation, and youthful exploration, while The Quick Style’s dynamic storytelling captures the spirit of freedom and movement.

    Campaign Highlights: A Unique Fusion of Movement and Outdoor Spirit
    Inspiring a New Generation:
    The campaign celebrates the shift toward adventure as a lifestyle, urging younger audiences to embrace exploration not just as an activity but as a way of expressing themselves.
    Dynamic Synergy:
    The campaign brings to life the connection between Woodland’s performance-driven gear and The Quick Style’s vibrant choreography, showing how adventure transcends physical spaces to become a state of mind.
    Watch the campaign reel here: Woodland x The Quick Style Instagram Reel.
    White Rivers Media’s Expertise:
    Recognized for delivering culturally authentic campaigns, White Rivers Media bridges the gap between brand storytelling and youth culture. This collaboration demonstrates how art and adventure can coexist to inspire meaningful connections with audiences.
    Inspiring a New Generation:
    The campaign celebrates the shift toward adventure as a lifestyle, urging younger audiences to embrace exploration not just as an activity but as a way of expressing themselves.

    The Quick Style: Icons of Global Dance Culture
    The Quick Style, founded in Norway, is renowned for its ability to blend storytelling and choreography with cultural elements. Known for working with international brands and artists like BTS and Jason Derulo, they bring a global appeal to Woodland’s campaign. Their ability to resonate with Gen Z and Millennials makes them the perfect partners to convey Woodland’s message of adventure and authenticity.

    Voices Behind the Collaboration
    Nikita Malhotra Singh, Head of Digital Marketing at Woodland, shared her excitement about the campaign:
    At Woodland, we’ve always combined style, performance, and sustainability to inspire adventure. This collaboration with The Quick Style allowed us to celebrate the philosophy of adventure as a lifestyle in a culturally meaningful way.
    Adding his perspective, Mitesh Kothari, Co-founder and Chief Creative Officer of White Rivers Media, said:
    Compelling brand stories emerge when cultural authenticity meets creative expression. The partnership between Woodland and The Quick Style celebrates movement, exploration, and the art of storytelling in a way that truly resonates with today’s youth.

    Why This Collaboration Matters

    1. Connecting with Younger Generations:
      According to a McKinsey study, Gen Z and Millennials value authentic brand experiences that align with their personal values. Woodland’s partnership with The Quick Style taps into these preferences by showcasing adventure as a lifestyle movement.
    2. Adventure with a Purpose:
      Woodland’s campaign reflects its ethos of sustainability and exploration, using eco-conscious materials to create high-performance gear. The campaign highlights how adventure can be both exciting and responsible, aligning with Gen Z’s commitment to environmental sustainability.
    3. White Rivers Media’s Strategic Impact:
      With WRM’s ability to combine culture and commerce, this collaboration positions Woodland as a brand that values creativity, movement, and authentic connections, paving the way for impactful brand storytelling.

    Adventure is Now a Lifestyle
    The collaboration redefines adventure as more than just an outdoor activity. By combining Woodland’s durable, sustainable gear with The Quick Style’s vibrant artistry, the campaign delivers a global message:

    • Adventure is a mindset.
    • Movement is freedom.
    • Sustainability is the future.
    Woodland is a pioneer in performance outdoor gear, specializing in eco-friendly footwear, apparel, and accessories that inspire exploration and adventure. With a focus on sustainability and rugged durability, Woodland empowers adventurers across the globe.
    The Quick Style is a globally celebrated dance troupe, known for its innovative approach to storytelling through movement. From international performances to collaborations with major brands, they are cultural icons who redefine art and creativity
    White Rivers Media is an award-winning digital marketing agency that specializes in creating culturally relevant campaigns. By aligning brands with youth culture, WRM delivers authentic and impactful stories that drive meaningful engagement.
    At Prittle Prattle News, featuring you virtuously, we bring you stories that celebrate creativity, culture, and collaboration. Led by Editor-in-Chief Smruti Bhalerao, we highlight impactful narratives that inspire change. Stay connected with us on LinkedIn, Instagram, and YouTube for more updates.

  • Torrent Pharma’s Strategic Focus Powers Domestic Growth in Q3 FY25

    Torrent Pharma reinforces its leadership in domestic formulations while focusing on operational efficiency and profitable growth across global markets, despite external challenges.

    Torrent Pharmaceuticals (TRP) continues to strengthen its market position, achieving consistent growth in Q3 FY25, led by its robust domestic formulations (DF) business. The company navigated currency-related headwinds in Brazil and subdued activity in the US generics market, showcasing resilience through its strategic focus on profitable growth and market expansion.

    Key Highlights of Q3 FY25 Performance
    Adjusted PAT witnessed a significant 32% YoY growth, reaching ₹5 billion.
    Domestic Formulations Driving Growth
    Torrent Pharma reported an 11.7% YoY growth in DF revenue, reaching ₹15.8 billion, which accounted for 56% of total sales. The growth is attributed to:

    • Strategic addition of medical representatives (MRs) to enhance market penetration.
    • Continued expansion in the consumer health segment, contributing to sustained leadership in branded generics.

    Stable International Operations Amid Challenges

    • Germany: Sales increased by 4.4% YoY to ₹2.8 billion, supported by incremental tender wins in the European Union.
    • US Generics: Stable at ₹2.7 billion (USD 32 million), reflecting consistent performance despite limited approvals, a critical market regulated by the US FDA.
    • LATAM: Revenue declined by 6.7% YoY to ₹2.9 billion due to a 17% depreciation in the Brazilian Real (BRL).

    Profitability Highlights

    • Gross margins improved by 160 basis points (bps) YoY to 76%, driven by a favorable product mix.
    • EBITDA margins rose by 70 bps YoY to 32.5%, reflecting effective cost optimization despite increased employee costs.
    • Adjusted PAT witnessed a significant 32% YoY growth, reaching ₹5 billion.

    Nine-Month Performance Snapshot (9M FY25)
    Torrent Pharma’s consistent operational performance is evident in its 9M FY25 results, with:

    • Revenue growth of 7.2% YoY to ₹85.6 billion.
    • EBITDA growth of 11.8% YoY to ₹27.8 billion.
    • PAT growth of 24.6% YoY to ₹14.3 billion.

    Management Outlook: Strategic Focus for Q4 FY25

    • Insulin Contract Manufacturing Operations (CMO): The delayed dispatch of insulin products will begin in January 2025, adding momentum to Q4 FY25 revenue.
    • Brazil Market: Torrent Pharma is optimistic about 20 products under review with ANVISA, paving the way for future LATAM expansion.
    • Germany: Expected high-single-digit growth in FY25, supported by recent tender wins.
    Future Growth Drivers
    Torrent Pharma is strategically positioned for growth, driven by:
    1. Leadership in Domestic Formulations: Expanding reach through consumer health and medical representatives reinforces its top position in branded generics.
    2. Operational Efficiency: Sustained EBITDA margins highlight the company’s cost management expertise.
    3. Inorganic Opportunities: Torrent Pharma’s robust free cash flow (FCF) will reduce leverage and enable future acquisitions.
    With a projected CAGR of 15% in revenue, 18% in EBITDA, and 28% in PAT over FY25-FY27, the company is on track for consistent and profitable growth.
    Torrent Pharmaceuticals is a leading Indian company specializing in branded generics, with a strong presence in domestic formulations and key international markets like Germany, Brazil, and the US. With a commitment to innovation and operational excellence, Torrent Pharma continues to deliver high-quality healthcare solutions worldwide. At Prittle Prattle News, featuring you virtuously, we spotlight inspiring stories of innovation and resilience. Led by Editor-in-Chief Smruti Bhalerao, we are dedicated to delivering impactful narratives. Follow us on LinkedIn, Instagram, and YouTube.

  • Elever Disrupts Wealth Management with Quant-Driven PMS Solutions

    With four customized schemes and a technology-first approach, Elever is set to address India’s growing demand for personalized portfolio management services.

    Elever, one of India’s pioneering wealth-tech startups, has announced the launch of its advanced Portfolio Management Services (PMS) to deliver consistent, long-term returns. With ₹1,000 crore AUM targeted within two years, Elever employs cutting-edge factor investing, rule-based models, and machine learning algorithms to address the market gap left by traditional active fund management strategies.

    The Growth of India’s PMS Market
    India’s wealth management industry is experiencing exponential growth, as highlighted in a Deloitte report. Key findings include:

    • US$0.4 trillion unmet demand for wealth management services in FY24.
    • PMS Assets Under Management (AUM) tripled from US$149 billion (FY17) to US$405 billion (FY24), fueled by rising awareness and strong post-COVID stock market performance.

    This shift signals a growing preference for advanced, technology-driven solutions like Elever’s PMS to navigate today’s dynamic financial landscape.

    Elever’s Game-Changing Approach

    Unlike traditional fund managers, Elever uses:

    • Rule-Based Investing: Removing human bias for consistent decision-making.
    • Multi-Factor Models: Analyzing over 500 factors across 17 years of data for superior stock selection and risk management.
    • Tactical Risk Rotation: Employing machine learning algorithms with 90% accuracy in predicting market signals for timely adjustments.

    Our mission is to empower investors by combining data, technology, and transparency, said Karan Aggarwal, Co-founder and Chief Investment Officer of Elever.
    Karan, a CFA charterholder, has over 15 years of experience, including managing USD 5 billion portfolios for global institutions. His expertise in factor investing ensures Elever stays ahead of the curve in delivering risk-adjusted returns.

    Specialized Offerings for Varied Needs
    Elever’s PMS introduces four tailored schemes designed to cater to diverse investor profiles:

    1. FactorAlpha PMS: Designed for consistent, all-weather performance.
    2. FactorAlpha SmallCap PMS: Tapping into the potential of emerging companies.
    3. FactorShields PMS: A low-risk strategy offering stability.
    4. FactorIncome PMS: Focused on generating steady, inflation-beating returns.

    India’s Wealth-Tech Revolution
    Portfolio management in India has gained momentum among HNIs, founders, and global investors, driven by economic growth and technological advancements. Platforms like Elever aim to provide adaptive portfolios that thrive across bull, bear, and consolidation phases.
    India’s affluent investors seek transparency and systematic investing strategies, said Anshul Sharan, Co-founder and CEO of Elever. Our PMS is tailored to meet the needs of today’s sophisticated investors, delivering superior risk-adjusted returns.
    The Road Ahead
    With India’s target customer wealth projected to double to US$2.3 trillion by FY29, Elever is poised to become a leader in the PMS sector. Their tech-first approach positions them to attract HNIs, global investors, and entrepreneurs seeking sustainable growth opportunities.

    About Elever
    Elever was founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R. With a mission to simplify wealth creation, Elever leverages data-driven strategies and machine learning to deliver superior returns.
    Closing Note
    At Prittle Prattle News, featuring you virtuously, we bring you inspiring stories of innovation and growth. Led by Editor-in-Chief Smruti Bhalerao, our platform celebrates success stories that drive change. Follow us on LinkedIn, Instagram, and YouTube for more updates.

  • Air India Unveils eZ Booking: AI-Powered Tool Redefining Travel Reservations

    Maharaja Club Members Get Exclusive Access to Industry-Leading Agentic AI for Seamless Booking

    Air India, India’s flagship airline, has launched eZ Booking, an AI-driven reservation feature designed to revolutionize travel planning. Exclusively available for members of the Maharaja Club, this innovation leverages Agentic AI to simplify flight booking into a seamless, conversational process.
    eZ Booking eliminates the need for navigating multiple screens by enabling users to interact with the platform through natural language processing (NLP) or voice commands. This transformative tool mimics the expertise of a human travel agent, reducing booking times while enhancing the user experience.
    Dr. Satya Ramaswamy, Chief Digital and Technology Officer at Air India, commented, With eZ Booking, we are blending AI innovation with customer-centric design to redefine travel planning. This milestone reflects our commitment to elevating user experiences and leading digital transformation in the aviation industry.

    What Makes eZ Booking Revolutionary?
    1. Natural Language Interactions
    Users can simply express their travel needs in everyday language. Examples include:

    The AI processes the input and generates a personalized itinerary that can be modified with additional instructions.
    2. Voice-Enabled Functionality
    Leveraging advanced voice recognition technology, eZ Booking allows users to speak their requests, offering an intuitive, hands-free interaction.
    3. Simplified Modifications
    Changing travel plans? Customers can adjust their itineraries instantly by giving text or voice instructions without navigating back through multiple screens.

    Implications for the Airline Industry
    eZ Booking is more than a feature, it’s a significant leap forward in the use of AI in aviation. Its implications include:

    • Increased Efficiency: Streamlining booking processes to save time and effort.
    • Enhanced User Experience: Offering personalized itineraries and interactive interfaces.

    Global Recognition: Reinforcing Air India’s leadership in technology-driven aviation solutions

    Why eZ Booking Stands Out
    1. Maharaja Club Exclusivity
    During its initial phase, eZ Booking is available exclusively to members of the Maharaja Club, Air India’s prestigious loyalty program. The feature will soon be expanded to include all customers via the Air India website and mobile app.
    2. Industry Benchmark
    eZ Booking’s innovative approach sets a new standard in aviation technology, making Air India a trailblazer in integrating AI for customer engagement.3. Accessibility for All With voice-enabled capabilities and an intuitive interface, eZ Booking ensures inclusivity for users with varying levels of digital proficiency.

    Implications for the Airline Industry
    eZ Booking is more than a feature, it’s a significant leap forward in the use of AI in aviation. Its implications include:

    • Increased Efficiency: Streamlining booking processes to save time and effort.
    • Enhanced User Experience: Offering personalized itineraries and interactive interfaces.

    Global Recognition: Reinforcing Air India’s leadership in technology-driven aviation solutions.

    What’s Next for eZ Booking?
    As Air India expands its digital footprint, future plans for eZ Booking include:
    Multi-Language Support: Adding regional and global languages to cater to diverse demographics.
    Mobile Integration: Launching the feature on the Air India app to enhance accessibility.
    Broader Access: Extending the service beyond Maharaja Club members to all customers.
    Dr. Ramaswamy highlighted Air India’s commitment to innovation, eZ Booking reflects our vision to make travel planning smarter, faster, and more accessible. By combining cutting-edge AI with user-centric design, we are redefining what a seamless travel experience means.
    Air India, founded in 1932, is India’s largest international airline and a member of the Star Alliance. With a rich legacy and a commitment to innovation, Air India continues to lead the aviation industry through customer-centric services and digital advancements.

    Conclusion
    The launch of eZ Booking signifies Air India’s relentless pursuit of excellence in customer experience. By leveraging Agentic AI, the airline has not only simplified the booking process but also set a new benchmark in travel technology.
    With features like voice-enabled interaction, real-time modifications, and natural language processing, eZ Booking redefines what it means to have a seamless reservation journey. As Air India continues to innovate and expand its offerings, customers can look forward to smarter, faster, and more inclusive travel solutions. Experience the future of flight booking today at airindia.com.
    At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News.

  • UGRO Capital Achieves Record Loan Origination of INR 2,098 Cr in Q3 FY25

    Driving MSME Growth with Innovation, Technology, and Financial Inclusion

    Mumbai, January 25, 2025: UGRO Capital, India’s premier DataTech NBFC, has delivered stellar financial results for Q3 FY25, achieving its highest-ever loan origination of INR 2,098 crore. This milestone highlights the company’s unwavering commitment to empowering MSMEs (Micro, Small, and Medium Enterprises) through cutting-edge financial solutions, data-driven underwriting, and strategic partnerships. With a 32% YoY increase in AUM, now at INR 11,067 crore, and a PAT of INR 103 crore for the nine-month period, UGRO Capital is transforming MSME financing in India. The company’s proprietary GRO Score credit model, branch expansion, and embedded finance platform have been instrumental in achieving this growth.
    Shachindra Nath, Founder and Managing Director of UGRO Capital, stated: Our robust Q3 FY25 performance underscores our commitment to driving financial inclusion and innovation. The GRO Score patent and our strategic partnerships have enabled us to serve over 1.6 lakh MSMEs effectively. We aim to scale our micro-enterprise portfolio to 35% of AUM by FY26 while delivering sustainable growth.

    Financial Performance Highlights: Q3 FY25
    UGRO Capital’s exceptional Q3 FY25 performance reflects its data-driven strategies and focus on underserved markets.

    Key Metrics

    MetricQ3 FY25Q2 FY25Growth (QoQ)9M FY259M FY24Growth (YoY)
    AUM11,06710,1579%11,0678,36432%
    Loan Disbursements2,0981,9716%5,2154,31121%
    Total Income38534312%1,03075137%
    Net Total Income2182009%58343634%
    PAT38366%1038719%

    Key Drivers of Growth
    1. GRO Score Credit Model
    The GRO Score, UGRO’s proprietary credit scoring model, evaluates MSMEs based on their potential rather than traditional collateral requirements. This innovative approach has secured a patent, setting UGRO Capital apart in the fintech space.
    Inclusivity: The model ensures financial access for underserved MSMEs.
    Efficiency: Facilitates quick and accurate credit decisions, reducing turnaround time.

    2. Embedded Finance Expansion
    UGRO’s Embedded Finance platform achieved an AUM of INR 302 crore in Q3 FY25. This platform focuses on providing niche solutions tailored to specific MSME needs, leveraging partnerships with:
    16 co-lenders
    59 financial institutions
    730 GRO partners
    These collaborations enhance liquidity and scalability, with 44% of UGRO’s AUM managed off-book.
    3. Branch Network Growth
    UGRO added 74 new branches in FY25, focusing on Tier II and Tier III cities. This expansion strengthens UGRO’s presence in emerging markets, addressing the credit gap in underbanked regions.
    4. Focus on Emerging Markets
    The Emerging Markets Secured Loans segment experienced a 202% YoY growth, with disbursements reaching INR 543 crore in Q3 FY25. This reflects UGRO’s dedication to promoting financial inclusion in rural and semi-urban areas.

    Sustainability and Risk Management UGRO’s GNPA/NNPA ratios of 2.1%/1.5% underscore its robust risk management framework. The company mobilized INR 1,400 crore in debt during Q3 FY25, bringing its total debt to INR 6,151 crore, reflecting strong financial health and trust among investors.
    Vision 2026: Scaling Micro-Enterprise Lending
    UGRO aims to scale its micro-enterprise portfolio to 35% of AUM by FY26, aligning with the Government of India’s MSME growth initiatives. By leveraging technology, expanding partnerships, and refining its lending model, UGRO is poised to redefine MSME financing in India.
    Shachindra Nath remarked:
    Our vision is to empower MSMEs with tailored financial solutions. Through innovation and collaboration, we aim to create a sustainable and inclusive financial ecosystem.

    About UGRO Capital
    UGRO Capital is a leading DataTech NBFC established in 2018. With a mission to bridge the MSME credit gap, UGRO combines technology-driven underwriting with strategic partnerships to deliver impactful financial solutions. The company serves over 1.6 lakh MSMEs, fostering growth and innovation in the sector.
    Conclusion
    UGRO Capital’s record-breaking Q3 FY25 performance highlights its commitment to financial inclusion and innovation. By leveraging its patented GRO Score model, expanding its branch network, and fostering strategic partnerships, UGRO is empowering MSMEs to thrive in a dynamic economic landscape.
    At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News.

  • ZEISS India Champions Conservation Excellence: Wildlife Conservation Summit 2025

    Celebrating Nature Preservation with Visionary Leaders and Cutting-Edge Technology

    The Wildlife Conservation Summit 2025, hosted by ZEISS India, united the nation’s most dedicated conservation advocates, scientists, and influencers at the India International Centre. This monumental event celebrated the tireless efforts of individuals and organizations committed to preserving India’s rich biodiversity. ZEISS India reaffirmed its commitment to wildlife conservation by providing a collaborative platform to honor these trailblazers. With its cutting-edge optical technology, continues to empower conservation efforts worldwide, bridging the gap between innovation and sustainability.

    A Confluence of Conservation Visionaries
    The summit welcomed over 80 luminaries from esteemed organizations, including:

    These institutions, alongside forest officers, researchers, and ZEISS Ambassadors, engaged in meaningful discussions, fostering collaboration for impactful conservation initiatives. Chris Howard, Regional Head of Sports Optics & Mobile Imaging at ZEISS Group, noted: The Wildlife Conservation Summit celebrates the extraordinary individuals dedicated to biodiversity preservation. It is honored to support this community with innovative optical solutions that amplify observation and research.
    Celebrating Excellence: Conservation Awards 2025
    A key highlight of the evening was the Conservation Awards 2025, where 25 outstanding contributors were recognized for their exceptional efforts in safeguarding biodiversity. Awardees included scientists, field researchers, and forest officers who have championed conservation through innovative strategies and unwavering dedication.

    The Role of ZEISS in Wildlife Conservation
    ZEISS Sport Optics, a flagship division of ZEISS, has been instrumental in advancing wildlife research with its high-precision binoculars, spotting scopes, and camera lenses. The brand combines optical precision with user-centric design, ensuring a seamless experience for both professionals and enthusiasts.
    Kunal Girotra, Regional Head of the Photonics and Optics Division at ZEISS India, emphasized At ZEISS, we aim to inspire a collective commitment to biodiversity preservation. Through our advanced optics, we empower nature enthusiasts and scientists to deepen their connection with the natural world.
    Adding to this, Miguel Gonzalez Diaz, Managing Director of ZEISS India, highlighted the company’s dedication to sustainable innovation.

    Impact Beyond the Summit
    India’s biodiversity, home to over 7-8% of all recorded species, plays a critical role in global ecosystems. Yet, the country faces significant environmental challenges, including habitat loss and climate change. Initiatives like the Wildlife Conservation Summit 2025 underscore the urgent need for collective action.
    Petra Kregelius-Schmidt, Global Partnership Manager at ZEISS Nature, noted: Conservation isn’t just about protecting wildlife; it’s about preserving ecosystems that sustain life. Remains committed to supporting this mission through technological innovation and collaborative partnerships.

    Technology Meets Conservation
    ZEISS has long been at the forefront of leveraging technology to enhance conservation efforts. Its latest optical tools are designed to provide unparalleled clarity, aiding researchers in monitoring wildlife and gathering critical data. For instance, ZEISS’s high-performance Victory SF Binoculars and Conquest HD Scopes are preferred by conservationists for their exceptional optical performance and durability. These tools are crucial in documenting rare species and analyzing behaviors, contributing to impactful research.

    Forging New Partnerships
    The summit also provided a platform for forging new collaborations between ZEISS and leading conservation organizations. By working closely with partners like the Wildlife Trust of India and WWF India, aims to develop scalable solutions that address key conservation challenges, from anti-poaching initiatives to habitat restoration.
    Actionable Takeaways for Conservation Enthusiasts

    • Technology Empowerment: Invest in high-quality optical tools to enhance observation and research capabilities.
    • Collaborative Efforts: Partner with organizations like ZEISS and global conservation networks to amplify impact.
    • Public Awareness: Advocate for conservation education to inspire community-driven action.

    Founded in 1846, This is a global leader in optics and optoelectronics, with a legacy of innovation spanning over 175 years. From healthcare to industrial metrology, ZEISS applies its expertise to diverse fields, creating solutions that inspire progress and sustainability. The Sport Optics Division exemplifies ZEISS’s dedication to wildlife observation, offering precision tools for professionals and enthusiasts alike.

    Conclusion
    The Wildlife Conservation Summit 2025 exemplifies ZEISS India’s unwavering commitment to biodiversity preservation. By uniting conservation advocates, empowering research with cutting-edge technology, and fostering impactful collaborations, It has set a benchmark in nature observation and sustainability. For more updates on conservation efforts and groundbreaking innovations,.
    At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News.

  • Dream Aerospace Secures ₹3 Crore Pre-Seed Funding to Revolutionize Satellite Propulsion

    Backed by Inflection Point Ventures, the Startup Aims to Advance India’s Aerospace Innovation

    Dream Aerospace, an emerging leader in aerospace and defense technology, has raised ₹3 crore in a pre-seed funding round led by Inflection Point Ventures (IPV). This funding will accelerate the development of the company’s ATOM Thruster, validate its advanced propulsion systems, and establish a state-of-the-art in-house High Altitude Test Facility. Operating in the rapidly expanding global space propulsion market, projected to grow from $9.66 billion in 2023 to $19.74 billion by 2028, Dream Aerospace is transforming satellite propulsion with its cost-effective, scalable, and environmentally friendly technology.

    Pioneering Satellite Propulsion Systems
    Indigenous and Scalable Solutions
    Dream Aerospace offers cutting-edge propulsion systems tailored to diverse mission needs, addressing critical gaps in the industry. Its thrusters prioritize fuel efficiency, operational safety for ground personnel, and environmental sustainability, making the startup a preferred partner for both commercial and defense applications.
    Mitesh Shah, Co-Founder of Inflection Point Ventures, highlighted:
    Dream Aerospace is addressing the demand for efficient and environmentally friendly propulsion systems. By developing customizable and affordable thrusters, they are enhancing satellite operations while paving the way for a sustainable future in aerospace technology.

    Supporting India’s Technological Vision
    Dream Aerospace’s work aligns with India’s Make in India and Atmanirbhar Bharat initiatives, emphasizing indigenous technology and reduced reliance on imports.
    Co-Founders Hari Krishnan KJ and Rogith S, both seasoned aerospace professionals, are at the helm of this innovation. Hari, a Ph.D. candidate specializing in propulsion at IIT Kanpur, leads the company’s technological efforts, while Rogith, an aerospace engineering graduate from Hindustan University, drives operational excellence.
    The co-founders expressed their vision:
    Our goal is to revolutionize satellite propulsion systems by delivering cutting-edge, scalable solutions for CubeSats and larger satellites. With this funding, we aim to accelerate product development and strengthen collaborations across the space ecosystem.

    Industry Recognition and Achievements
    Dream Aerospace has achieved key milestones that underscore its potential:
    Grants and Accolades:

    • TANSEED 4.0 and Chunauti 5.0 grants.
    • Recognized as the Best On-Campus Startup of the Year at the Indian Mobile Congress 2023.
    • Winner of the Eureka Energy Track at IIT Bombay.
    • Special Award Winner at the TiE Global Summit 2024 in Bangalore.

    Expanding Production Capacity:

    • Plans to establish an in-house facility with an annual capacity of 40–50 thrusters.
    • These milestones position Dream Aerospace to cater to the growing demand for reusable and green propulsion systems in India and globally.
    The Global Opportunity
    Operating in a high-growth sector, Dream Aerospace addresses the critical need for green propulsion systems that minimize environmental impact. The startup’s scalable solutions and indigenous technology provide a competitive edge, offering superior performance at lower costs compared to international alternatives.
    About Inflection Point Ventures
    Inflection Point Ventures (IPV) is one of India’s largest angel investing platforms, with over 23,500 members, including CXOs, HNIs, and professionals. IPV has invested more than ₹800 crore across 210+ startups and recently launched Physis Capital, a $50 million VC fund focused on Pre-Series A to Series B growth-stage startups.
    Conclusion
    Dream Aerospace’s ₹3 crore pre-seed funding represents a significant step toward revolutionizing satellite propulsion systems and advancing India’s aerospace industry. By aligning with national priorities like Make in India and Atmanirbhar Bharat, the startup is poised to strengthen India’s position in the global space ecosystem.
    At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News..