Prittle Prattle Pr

Tag: Smruti Bhalerao Prittle Prattle editor

  • Habson Communication Shines at ACEF 2025 With Eight Awards for Purpose-Led Campaigns

    Recognition across innovation, CSR, and data-driven marketing underscores the agency’s growing leadership in Asia’s customer engagement space

     At the 14th edition of the ACEF Global Customer Engagement Awards, Habson Communication and its digital wing Living Brands delivered a breakout performance, collecting eight awards across categories ranging from innovation to CSR excellence. These wins position the agency among South Asia’s most strategically relevant marketing firms in 2025.
    One of the most celebrated campaigns was Hygiene for All, Power for Her, created for personal care brand Harpoon. It won five awards, including two Golds for Creative Word of Mouth Marketing and Effective BTL Activity, as well as three Silvers in Effective Word of Mouth, Technology Integration, and CSR. The campaign centered around equitable access to hygiene products while promoting women’s empowerment. With live activations, storytelling, and measurable impact, it was seen by jurors as a model for brands integrating social values into commercial narratives.

    Habson also earned recognition for its campaign Poribeshbandhob Ranna, Shurokkhito Bhobisshot, executed for Walton Home & Kitchen Appliance. This kitchen-focused initiative was rooted in ecological sustainability and smart cooking solutions. It secured two Silver awards for Market Research and Experiential Marketing. The campaign was lauded for translating complex consumer data into immersive on-ground experiences that resonated across urban and regional markets. A third campaign, Smartly Kori Nijer Kaaj, also by Walton, earned a Bronze for its nuanced take on personal productivity through smart home solutions.
    The ACEF Global Customer Engagement Awards are considered one of Asia’s most credible platforms for evaluating innovation in branding and consumer connection. With participants from India, Sri Lanka, UAE, and Bangladesh, the awards reflect benchmarks in measurable impact and storytelling efficiency.

    The 2025 edition of the summit operated under the theme of strategy meeting innovation. Each of Habson’s awarded campaigns reflected that balance, with data-fueled execution backed by human insights. Whether through digital platforms, grassroots outreach, or experiential immersion, the agency demonstrated a deep understanding of purpose-driven marketing.Speaking after the summit, Habib Rahman, Curator at Habson Communication, explained that the agency prioritizes relevance over volume. He noted that the next generation of brand audiences is drawn to authenticity, and that Habson’s creative philosophy is to produce communication that not only informs, but transforms. The wins validate this ethos and further signal the agency’s intent to lead with responsibility and resonance.

    With an expanding client base, an award-winning digital unit, and campaigns grounded in real-world relevance, Habson is solidifying its role as a creative agency that blends purpose with precision. Its success at ACEF 2025 confirms that brands today require more than visibility. They need meaning.
    This feature is published by Prittle Prattle News, featuring you virtuously, under the editorial leadership of Smruti Bhalerao.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Ace Designers Raises ₹1,200 Crore from Kotak Alts to Expand CNC Manufacturing Operations

    The Bengaluru-based tool maker plans to use the capital to build new capacity, extend product lines, and sharpen its international footprint.

    Kotak Alternate Asset Managers, the investment arm of Kotak Mahindra Group, has invested ₹1,200 Crore in Ace Designers Limited, a Bengaluru-headquartered company that makes CNC turning and machining centres. This is among the largest private capital commitments in India’s manufacturing equipment sector in recent months.
    Ace Designers is one of the original companies behind the Ace Micromatic Group, a consortium of Indian firms that focus on precision engineering tools. Founded in 1979 by three engineers from the Central Manufacturing Technology Institute, the company initially started as a design consultancy. It now leads the domestic market for CNC machinery with annual production of more than 8,000 turning centres and 3,400 machining centres.
    The firm’s projected revenue for FY24–25 stands above ₹2,400 Crore. Its products are used by mid-sized and large manufacturers across sectors, including automotive components, aerospace suppliers, and industrial fabrication units. Ace also exports its machines to clients across Europe, Asia, North America, and the Middle East.

    Engineering Expansion and New Facilities
    The capital infusion will fund a new manufacturing unit, modernisation of assembly lines, and hiring of trained personnel. In a statement, promoter SG Shirgurkar said the investment will help the company “accelerate its work in automation and technology development.” He noted that the company aims to strengthen its service and support network alongside growing its footprint.
    “This is not just about building more machines. It’s about making sure the industry has access to better, faster, and more cost-efficient tools,” he said.
    TK Ramesh, Managing Director of Ace Designers, added that the company is focused on addressing technology gaps that often hold back Indian equipment manufacturers. “With the right support, we want to build machines that meet global quality standards at scale. This investment helps us take a long-term view,” he said.

    Why Kotak Alts Backed This Bet
    Kotak Alternate Asset Managers, which manages investments across private equity, real estate, and infrastructure, has been steadily increasing its exposure to domestic manufacturing.
    Eshwar Karra, Managing Partner at Kotak Alts, said, “We’re focused on backing companies that have a long operating history, an engineering-first culture, and real user trust. Ace fits that lens perfectly. It’s a business that scaled over time and hasn’t chased valuation games.”
    Rahul Chhaparwal, Partner at Kotak Alts, said the fund sees Ace’s next few years as critical. “We see solid demand ahead, especially in export-linked tooling and component manufacturing. Our goal is to support Ace as it takes on larger projects and scales its customer base,” he said.

    CNC Machines at the Core of India’s Industrial Growth
    Computer Numerical Control (CNC) machines are used in high-precision cutting, shaping, and drilling of components. Industries such as electric vehicles, medical devices, energy, and heavy machinery depend on these systems to produce parts consistently.
    India has been pushing to localise more of its manufacturing stack, and CNC machinery is one of the key enablers of this effort. Ace Designers has been part of government-linked skilling initiatives and has supplied equipment to vocational institutions and smaller machine shops across industrial clusters.
    The company also runs R&D facilities in Bengaluru and collaborates with partner firms under the Ace Micromatic umbrella to improve cost-efficiency and reliability.
    A Broader Industrial Shift
    Industry observers say that large investments like this signal renewed interest in India’s domestic manufacturing supply chain. With many companies diversifying away from China, firms like Ace that can meet volume and precision needs stand to benefit.
    Ace says it will also use the new capital to upgrade its training labs and digital integration tools that allow clients to monitor machine health and output remotely.

    Final Word
    This funding round reflects a shift in how long-term capital is moving within the Indian manufacturing landscape. It marks a rare instance of a pure-play machine tool company raising significant growth capital without tapping the public markets.
    At Prittle Prattle News, featuring you virtuously, we continue to spotlight partnerships that are reshaping India’s industrial capacity from the inside out.
    For deeper stories on engineering, industrial growth, and capital movements in manufacturing, visit Prittle Prattle News.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.