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Tag: Smruti Bhalerao

  • Smart Tech Meets World-Class Speed: Amazfit Teams Up with Five-Time Olympic Medalist Gabby Thomas to Transform Smart Training

    This four-year partnership marks Thomas’ first collaboration with a smartwatch brand, showcasing the impact of wearable tech in athletics.

    Amazfit, a global leader in smart wearables, has officially announced Gabby Thomas, five-time Olympic medalist and fashion icon, as its newest athlete spokesperson. This four-year partnership will see Thomas integrating Amazfit’s advanced wearables into her training regimen, using data-driven insights to track performance, recovery, and health metrics.
    This marks Thomas’ first-ever collaboration with a smartwatch brand, emphasizing the growing role of wearable technology in professional sports. As part of the partnership, she will also provide valuable feedback to Amazfit’s product development teams, helping refine future smartwatch designs and features.
    To celebrate the announcement, Amazfit launched a brand video featuring Gabby Thomas on its official Instagram.

    Gabby Thomas: A Champion on and off the Track
    At the Paris 2024 Olympics, Thomas clinched gold medals in the 200m, 4x100m, and 4x400m relay, making her the most decorated track and field athlete on the US team. Her previous victories include bronze in the 200m and silver in the 4x100m relay at the Tokyo 2020 Olympics. She has also dominated Diamond League Championships, cementing her status as one of the fastest sprinters in the world.
    Thomas’ athletic success is rooted in scientific training methods, where data analytics and wearable technology play an increasingly crucial role. Her partnership with Amazfit signifies a shift towards performance optimization through smart technology.

    How Wearable Technology is Transforming Elite Training
    Athletes today depend on real-time data to make informed training decisions. From tracking oxygen saturation and VO2 max levels to monitoring heart rate variability and sleep cycles, wearable tech helps athletes fine-tune their routines.
    Gabby Thomas’ training plan will incorporate Amazfit’s advanced tracking features, allowing her to monitor:

    • Heart Rate & Recovery: Instant heart rate feedback to adjust intensity during workouts.
    • VO2 Max Performance: Measuring oxygen consumption to optimize endurance levels.
    • Sleep Monitoring: Tracking sleep cycles to ensure proper recovery before major races.
    • Body Battery Analysis: Understanding daily energy levels to schedule training efficiently.

    By leveraging Amazfit’s AI-powered wearables, Thomas gains a competitive edge, ensuring her training, recovery, and race-day performance are backed by science-driven insights.

    Amazfit’s Competitive Edge in Sports Tech
    Wayne Huang, Founder and CEO of Zepp Health, the parent company of Amazfit, highlighted the significance of this partnership. “Gabby Thomas is an athlete who continually pushes limits. Her relentless pursuit of excellence aligns perfectly with Amazfit’s mission to empower individuals through smart wearable technology. This collaboration will not only help her optimize her performance but also contribute to future Amazfit innovations.”
    Among the devices Thomas will use is the Amazfit Active 2, the brand’s latest smartwatch, which has already earned accolades such as:
    Best Smartwatch at CES 2025 – Tom’s Guide
    Digital Trends Award – Best of CES 2025
    Best of CES 2025 – AndroidGuys
    Amazfit’s smart wearables have consistently been recognized for their precision tracking, innovative features, and sleek design, making them the preferred choice for elite athletes.

    Expanding the Amazfit Athlete Lineup
    Gabby Thomas joins an elite roster of Amazfit-sponsored athletes, which includes:
    Meg Jacoby – HYROX World Champion
    Hunter McIntyre – HYROX World Champion
    Bea González – International Padel Star
    Morgan Pearson – Olympic Ironman Triathlete
    Yemaneberhan Crippa – 5K & 10K Olympian
    Amazfit’s athlete partnerships reinforce its commitment to performance-driven innovation, bridging the gap between technology and world-class sports performance.
    Amazfit is a leading global smart wearable brand, operating under Zepp Health (NYSE: ZEPP). Founded in 2015, Amazfit has grown into a key player in the smart fitness industry, with products available in over 90 countries across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region.
    The brand has won prestigious design awards, including the iF Design Award and Red Dot Design Award, for its exceptional innovation and craftsmanship. Amazfit’s cloud-based health platform, powered by Zepp Health, provides users with AI-driven health insights to help them achieve their fitness goals.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • ₹2,250 Crore Power Surge: Sterlite Power Charges Ahead in India’s Energy Revolution

    With its largest-ever order wins, Sterlite Power reinforces its commitment to strengthening India’s green energy transmission and power grid infrastructure.

    India’s energy sector is witnessing a transformational shift, with Sterlite Power securing new orders worth ₹2,250 crore in the third quarter of FY25, marking its highest order book win this financial year. Additionally, the company has secured L1 positions in orders worth ₹650 crore, further solidifying its role as a key player in India’s power transmission landscape.
    These new contracts span high-performance power conductors, Optical Ground Wire (OPGW), power cables, and Engineering, Procurement, and Construction (EPC) services, reinforcing India’s push for a modernized, efficient, and resilient power grid.

    According to Sterlite Power’s official announcement, these projects will support India’s clean energy transition, improve power transmission efficiency, and expand the company’s international footprint across the Americas, Europe, Africa, and the Middle East.
    “We are seeing immense traction from both domestic and international markets, indicating a promising future for the global transmission space,” said Reshu Madan, CEO, Global Products and Services, Sterlite Power. Our commitment to pioneering technology and delivering high-quality products has been key to our success. The repeat orders for 144-fiber count OPGW cables and large EPC contracts further reinforce our leadership in the power transmission sector.

    Sterlite Power’s Key Order Wins: Strengthening India’s Energy Backbone
    The latest ₹2,250 crore order wins span multiple segments of Sterlite Power’s Global Products and Services (GPS) business, focusing on high-efficiency energy transmission solutions.
    High-Performance Conductors & Optical Ground Wire (OPGW)
    Sterlite Power has secured significant orders for high-performance conductors supporting green energy transmission projects across Rajasthan, Gujarat, Haryana, and Maharashtra. These projects are crucial in connecting 42 GW of renewable energy to India’s national grid, aligning with India’s target of achieving 500 GW of non-fossil fuel-based capacity by 2030, as outlined by MNRE.
    Additionally, the company has received major OPGW orders from Power Grid Corporation of India (PGCIL) and multiple state utilities, enhancing grid reliability and enabling seamless data transmission across the power infrastructure.
    Expansion in Power Cables: Strengthening Grid Connectivity
    Sterlite Power continues to dominate the wire and cable market, winning contracts for Medium Voltage (MV), High Voltage (HV), and Extra High Voltage (EHV) cables. These orders are primarily for state utility projects, further expanding the company’s footprint in India’s rapidly evolving electricity distribution sector.
    Specialized EPC Services: Driving Next-Gen Transmission Solutions
    Sterlite Power’s Engineering, Procurement, and Construction (EPC) division has secured contracts from leading utilities, including a major PGCIL order for OPGW installation across a 1,900 km stretch. The company has also bagged key EPC contracts with Damodar Valley Corporation (DVC) and Gujarat Energy Transmission Corporation (GETCO), showcasing its ability to deliver end-to-end power transmission solutions.

    How Sterlite Power is Advancing India’s Green Energy Goals
    India’s electricity demand is projected to double by 2040, and the transition to renewable energy requires robust transmission infrastructure. Government initiatives such as Green Energy Corridors (GECs), interstate transmission system strengthening, and digital grid modernization are all critical components of this transformation.
    By deploying high-performance conductors and fiberized grids, Sterlite Power is directly contributing to:

    • Reducing transmission losses and improving energy efficiency.
    • Enabling faster integration of solar and wind energy into the national grid.
    • Enhancing grid resilience against climate-related disruptions.

    Expanding Global Footprint: Sterlite Power’s Presence Beyond India
    Sterlite Power has successfully positioned itself as a global leader in power transmission solutions, exporting high-performance conductors and OPGW cables to over 70 countries. The latest order wins further strengthen its presence in key international markets, including the Americas, the European Union, Africa, and the Middle East.
    With a strong focus on cutting-edge energy transmission solutions, Sterlite Power is advancing its vision of a future-ready power grid that seamlessly integrates renewable energy while ensuring uninterrupted electricity supply across urban and rural regions.

    Industry Experts on Sterlite Power’s Market Positioning
    According to CEA (Central Electricity Authority), India’s power transmission sector is witnessing one of the largest upgrades in history, with investments in smart grids, digital substations, and high-voltage DC transmission.
    Industry analysts believe Sterlite Power’s latest ₹2,250 crore order wins position it as a key enabler of India’s power infrastructure transformation.
    A senior energy consultant at IEEMA (Indian Electrical & Electronics Manufacturers’ Association) stated, “Sterlite Power’s continued growth in transmission infrastructure is a testament to the increasing demand for advanced grid solutions. With these new orders, the company is poised to play a major role in shaping India’s future energy landscape.”

    About Sterlite Power
    Sterlite Power is a leading private sector power transmission infrastructure developer and global supplier of power products and services.
    The company specializes in:
    • High-performance conductors & OPGW cables for efficient transmission.
    • Extra-high voltage (EHV), high voltage (HV), and medium voltage (MV) cables.
    • Specialized EPC turnkey solutions for grid expansion, uprating, and fiberization.
    With four state-of-the-art manufacturing facilities and a strong innovation-driven approach, Sterlite Power is transforming power transmission across India and globally.
    Final Thoughts
    Sterlite Power’s record-breaking ₹2,250 crore order wins mark a significant milestone in India’s power sector. With a focus on green energy transmission, advanced power grid solutions, and global market expansion, the company is poised to play a critical role in India’s energy transition.
    As demand for efficient, resilient, and sustainable power infrastructure grows, Sterlite Power continues to lead the charge, ensuring that India’s power grid is future-ready and capable of supporting the nation’s ambitious energy goals.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Cervical Cancer is 100% Preventable Yet Millions Ignore Screening. Here’s Why That Must Change

    Early diagnosis and HPV vaccines could eliminate cervical cancer worldwide. Dr. Avir Sarkar, Assistant Professor at NIIMS Medical College & Hospital, explains why awareness and screening are the key to survival.

    Cervical cancer is one of the most preventable yet deadly cancers affecting women worldwide. Despite medical advancements, it remains the fourth most common cancer among women, with over 570,000 new cases reported globally each year. In India alone, more than 123,000 women are diagnosed annually, making it the second most common cancer among Indian women after breast cancer, according to ICMR.
    Dr. Avir Sarkar, Assistant Professor at NIIMS Medical College & Hospital, emphasizes that early screening, HPV vaccination, and lifestyle changes can drastically reduce the risk of cervical cancer. However, a lack of awareness and regular testing continues to be a major hurdle in eradicating this preventable disease.
    According to Dr. Avir Sarkar, HPV vaccines and regular screenings are life-saving tools. If all women undergo regular Pap smears and receive the HPV vaccine, cervical cancer cases could be virtually eliminated.

    Cervical cancer develops when cells in the cervix grow uncontrollably, often due to a persistent infection by human papillomavirus (HPV), a virus transmitted primarily through sexual contact. While many HPV infections resolve naturally, certain high-risk strains, especially HPV-16 and HPV-18, cause nearly 70 percent of all cervical cancer cases. Several factors can increase the risk of developing cervical cancer, including smoking, a weakened immune system, long-term use of contraceptives, multiple sexual partners, and a history of other sexually transmitted infections.
    The HPV vaccine is a powerful preventive measure, offering protection against the most common cancer-causing HPV strains. Studies from WHO confirm that HPV vaccination reduces the risk of cervical cancer by nearly 90 percent when administered before exposure to the virus. The vaccine is recommended for boys and girls around the ages of 11 or 12, though catch-up vaccination is available up to age 26. Despite its effectiveness, vaccine coverage remains low in India due to a lack of awareness and accessibility challenges. Expanding HPV vaccination programs could drastically cut future cervical cancer cases.

    Regular Pap smears and HPV tests can detect cervical abnormalities long before they develop into cancer. Early detection allows for timely treatment, increasing the chances of a full recovery. Medical experts recommend that women begin Pap tests at age 21 and repeat them every three years. From age 30, women may opt for co-testing, combining Pap and HPV tests every five years if initial results are normal.
    According to Dr. Avir Sarkar, screening is just as critical as vaccination. A single Pap test can detect abnormal cells years before cancer develops, giving women the best chance at early intervention. Despite the availability of screening programs, many women in India never undergo a single Pap smear. Increasing awareness about routine screening could significantly reduce cervical cancer-related deaths.
    Beyond vaccination and screening, certain lifestyle changes can help lower the risk of cervical cancer. A strong immune system plays a crucial role in clearing HPV infections before they cause long-term harm. Medical professionals recommend quitting smoking, practicing safe sex, maintaining a balanced diet, and engaging in regular physical activity. Encouraging these habits alongside widespread vaccination and screening programs can significantly reduce the burden of cervical cancer in India.

    Cervical cancer is preventable through early diagnosis, HPV vaccination, and regular screening. The medical community, along with government health programs, must ensure that every woman has access to these life-saving services. Public health campaigns should focus on dispelling myths surrounding the HPV vaccine, improving screening accessibility, and integrating cervical cancer prevention into routine healthcare visits.
    According to Dr. Avir Sarkar, we need collective action from healthcare professionals, policymakers, and communities to make HPV vaccination and regular screening a priority. Cervical cancer survival rates improve dramatically with early intervention. By increasing awareness and preventive measures, India can move closer to eliminating this disease as a major public health concern.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • From Funding to Unicorns: SIDBI’s Multi-Billion Investment Impact in India’s Startup and MSME Sectors Unveiled at IVCA Conclave 2025

    With 1,200 startups supported, 22 unicorns created, and ₹2,107 crore invested in Tier-2 and Tier-3 cities, SIDBI’s impact on India’s entrepreneurship landscape is undeniable.

    Small Industries Development Bank of India (SIDBI) reaffirmed its pivotal role in shaping India’s startup and MSME ecosystem at the IVCA Conclave 2025. Shri Sudatta Mandal, Deputy Managing Director of SIDBI, addressed a distinguished audience of investors, policymakers, entrepreneurs, and venture capitalists at Trident Hotel, Nariman Point, Mumbai, shedding light on SIDBI’s transformative initiatives and its multi-billion investment in India’s entrepreneurial landscape.
    In his keynote speech, Shri Sudatta Mandal emphasized how SIDBI’s financial instruments, equity investments, venture capital support, and debt financing, have fueled India’s startup success story, positioning the nation as the third-largest startup ecosystem in the world.
    “Today, India stands at the forefront of global entrepreneurship. Our startup ecosystem, backed by robust policies, innovation, and sustained capital infusion, has seen exponential growth. At SIDBI, we take pride in being a catalyst for this transformation by enabling startups and MSMEs to access essential funding, scale operations, and drive economic progress,” he stated.

    SIDBI’s ₹10,000 Crore Fund of Funds: Powering India’s Startup Growth
    At the heart of SIDBI’s impact is the Fund of Funds for Startups (FFS), launched in collaboration with DPIIT (Department for Promotion of Industry and Internal Trade), with an initial ₹10,000 crore corpus aimed at strengthening India’s venture capital ecosystem. Shri Mandal revealed that the entire fund corpus was committed by December 2023, well ahead of the March 2026 deadline, marking a historic milestone in India’s domestic investment landscape.
    We started with a vision to mobilize domestic capital and reduce India’s dependence on foreign VC funding. Today, the Fund of Funds has not only facilitated ₹91,000 crore in investments but has also created a multiplier effect, ensuring sustained capital availability, Shri Mandal noted.
    The success of FFS extends beyond capital deployment, it has played a pivotal role in fostering indigenous investment capabilities. Over ₹2,107 crore has been invested in 177 startups across Tier-2 and Tier-3 cities, enabling startups beyond metropolitan hubs to access funding and scale effectively.

    From Emerging Ventures to Unicorns: SIDBI’s Direct Impact on Startup Growth
    SIDBI’s investments have directly contributed to the emergence of 22 unicorns, a significant achievement in India’s fast-growing venture capital and startup ecosystem. By bridging funding gaps, facilitating access to equity capital, and partnering with venture capital funds, SIDBI has unlocked new opportunities for high-growth startups in fintech, deep tech, health tech, agritech, and SaaS (Software-as-a-Service).
    Moreover, FFS-backed startups have created over 2 lakh direct jobs, highlighting SIDBI’s broader economic impact beyond investments.

    Strengthening India’s MSME Sector Through Policy and Financial Innovation
    Beyond startups, SIDBI remains a cornerstone for India’s Micro, Small, and Medium Enterprises (MSMEs), a sector that accounts for over 30% of India’s GDP. Through innovative financing models like credit guarantee schemes, priority lending initiatives, and customized financial products, SIDBI has empowered millions of MSMEs across India.
    Our mission is to ensure that startups and MSMEs receive the necessary resources, infrastructure, and financial backing to drive sustainable economic growth, Shri Mandal emphasized.
    SIDBI has also been instrumental in implementing SIDBI Cluster Development Fund (SCDF), which has enhanced access to credit for SME clusters, fostering competitiveness in sectors like manufacturing, logistics, renewable energy, and digital commerce.

    IVCA Conclave 2025: A Hub for Policy, Investment, and Growth
    The IVCA Conclave 2025 brought together global and domestic venture capitalists, private equity leaders, policy think tanks, and government representatives, aiming to shape the future of India’s alternative investment landscape. Indian Venture and Alternate Capital Association (IVCA), India’s apex industry body for venture capital and private equity, plays a key role in driving investment policies and advocating for an entrepreneur-friendly regulatory environment.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Rising Demand for Bio-Based Chemicals and Ethanol Fuels Godavari Biorefineries’ Q3 FY25 Growth

    With revenue reaching ₹447.3 crore, Godavari Biorefineries accelerates capacity expansion and technology licensing in bio-based chemicals and ethanol.

    Godavari Biorefineries Limited (GBL), a leader in ethanol production and bio-based chemical manufacturing, has reported a 12% increase in revenue year-on-year for the third quarter of FY25. The company’s revenue rose to ₹447.3 crore, up from ₹398.0 crore in Q3 FY24, driven by its expansion in ethanol and bio-based chemicals. GBL recorded an EBITDA of ₹39.7 crore and a profit after tax (PAT) of ₹5.8 crore, demonstrating resilience in a dynamic industry.
    The company continues to focus on expanding its ethanol division and diversifying into bio-based chemicals, solidifying its position as a key player in India’s renewable energy and chemical sectors. Investments in capacity expansion, technology licensing for Bio-Butanol and higher alcohols, and the establishment of a new corn/grain-based distillery are part of its long-term strategy to strengthen operational efficiency and drive sustainable growth.

    Strategic Expansion and Ethanol Growth Strengthen Performance
    Under the leadership of Samir Somaiya, Chairman and Managing Director of GBL, the company has reinforced its focus on innovation-driven bio-refining. GBL is a key contributor to India’s ethanol-blending program, supporting the nation’s transition toward renewable fuel solutions.
    The ethanol division continued to see strong demand, with sales increasing to 25,171 KL in Q3 FY25, an 11% year-on-year rise. The company’s strategic decision to expand higher-grade ethanol production has positioned it as a crucial player in India’s clean energy transformation.
    Alongside ethanol, GBL has expanded its bio-based chemicals portfolio, driven by the rising demand for sustainable industrial solutions. The recently completed capacity expansion of 1,3 Butylene Glycol is a significant milestone, enabling the company to cater to growing demand in the cosmetics, pharmaceuticals, and industrial sectors.

    Investments in Technology and Infrastructure for Future Growth
    GBL’s long-term vision includes strengthening technology capabilities and expanding manufacturing capacity. The company has secured technology licenses for Bio-Butanol and higher alcohols, creating new revenue streams in specialty chemicals and renewable fuels.
    In a move to enhance ethanol production, GBL has initiated the development of a new corn/grain-based distillery, complementing its existing sugarcane-based ethanol production facilities. This investment is expected to improve supply chain flexibility and reduce dependency on seasonal raw materials.
    GBL has also taken significant steps toward financial optimization, utilizing IPO proceeds to reduce term debt. This move aligns with its focus on maintaining a strong balance sheet and improving capital efficiency, setting the stage for long-term profitability.

    Government Policy Support and Industry Growth Prospects
    The Indian government’s approval of sugar exports in January 2025 has created a positive market outlook for ethanol and bio-chemical manufacturers. Improved pricing in the sugar industry is expected to support ethanol producers, further stabilizing revenue streams for companies like GBL.
    GBL’s alignment with India’s ethanol blending policy and sustainability initiatives positions it as a major contributor to India’s renewable energy and chemical industry expansion. With favorable policy developments and continued investments in innovation, the company is well-positioned for sustained growth.
    Leadership Perspective on GBL’s Growth Strategy
    Commenting on the Q3 FY25 performance, Samir Somaiya stated, We are committed to expanding our presence in ethanol and bio-based chemicals, ensuring long-term sustainability and innovation. The recent government approval for sugar exports strengthens the industry outlook, and our focus remains on cost optimization, efficiency, and expanding our product portfolio. With technology licensing, capacity expansion, and debt reduction, we are positioned for continued success in the coming quarters.

    About Godavari Biorefineries Limited
    Godavari Biorefineries Limited is one of India’s leading ethanol and bio-based chemical manufacturers. With a diverse product portfolio, including ethanol, rectified spirits, bio-based chemicals, and renewable power, the company is at the forefront of India’s clean energy transition. GBL continues to expand its capabilities in bio-refining and industrial chemical solutions, reinforcing its commitment to sustainability and innovation.
    Final Thoughts
    GBL’s Q3 FY25 performance highlights its ability to navigate market fluctuations while driving revenue growth through strategic expansion. With a strong focus on ethanol production, technology investments, and financial stability, the company is well-positioned for sustained success in India’s renewable energy and chemical markets.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Resilient Growth & Stronger Margins Mark Bata India’s Q3 FY25 Performance

    Hush Puppies’ double-digit growth, festive brand collaborations, and digital expansion propel Bata India’s market reach in Q3 FY25.

     Bata India Limited has reported steady growth in the third quarter of FY25, with revenue reaching Rs. 9185 million, reflecting a 1.7% increase over the same period last year. The company recorded a profit after tax (PAT) of Rs. 582 million, supported by stronger margins and cost management efforts.
    The company’s EBITDA stood at Rs. 2087 million, with margins improving by 141 basis points, highlighting efficiency in operations and business expansion. The results also included a one-time exceptional cost of Rs. 108 million for a Voluntary Retirement Scheme (VRS) at one of its factories, a move aligned with Bata India’s long-term plan to enhance its supply chain and streamline operations.

    Premium Footwear Sales and Digital Expansion Boost Performance
    Under the leadership of Gunjan Shah, Managing Director and CEO of Bata India, the company saw a rise in demand for its premium footwear brands, particularly Hush Puppies, which posted double-digit growth. The growing preference for comfort and style among consumers has contributed to this trend.
    Bata India also strengthened its digital presence through a revamped website and expansion into quick-commerce platforms, ensuring faster and more convenient access to its products. The omni-channel strategy, which integrates online and offline retail, has helped the company serve both metropolitan and smaller-town markets, making it easier for customers to shop across platforms.

    Festive Season Impact and Brand Collaborations
    Bata India’s festive marketing strategy played a key role in boosting customer engagement. The launch of the Hush Puppies ‘The Party Ready’ collection, featuring Jim Sarbh, attracted a strong response from customers looking for stylish and comfortable footwear. The company also introduced Vir Das as the India ambassador for Hush Puppies, further strengthening the brand’s position in the premium footwear category.
    The continued association with Kartik Aaryan helped Bata India appeal to younger consumers, ensuring that its products stay relevant in a competitive market. These brand collaborations contributed to the growth of premium footwear sales and increased Bata’s presence across multiple customer segments.

    A Strong Focus on Growth and Affordability
    Despite a challenging market, Bata India has remained focused on driving volume-led revenue growth by making its products more affordable while keeping pace with global fashion trends. The company’s prolonged End of Season Sale (EOSS) helped clear ageing inventory, allowing fresh collections to reach stores faster.
    Bata India’s extensive retail network of over 1900 stores and a strong presence in multi-brand outlets and digital marketplaces have positioned the company as a leader in the footwear industry. The company continues to expand into tier 2 and tier 3 cities, ensuring access to quality footwear for a wider customer base.

    About Bata India
    With a history of nearly 100 years, Bata India has become a trusted name in footwear, serving over 260,000 customers daily in 2024. As India’s largest footwear retailer and manufacturer, Bata India sells nearly 50 million pairs annually, covering categories such as affordable, athleisure, premium, and children’s footwear.
    Bata India’s brand portfolio includes Bata Red Label, offering contemporary global styles, Bata Comfit, focused on comfort-driven everyday wear, Power, recognized for fitness sneakers and apparel, NorthStar, catering to the growing sneaker trend, Floatz, featuring clogs and slip-ons, Bubblegummers, specializing in children’s footwear, and Hush Puppies, known for its comfort and elegance.
    Final Thoughts
    Bata India’s strong Q3 FY25 performance reflects its ability to adapt to market trends while improving efficiency and growing its premium product lines. The company’s focus on digital expansion, affordability, and brand collaborations has positioned it for continued growth in India’s dynamic footwear market.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Transforming Rishikesh’s Wellness Landscape: Chalet Hotels’ New Chapter With The Westin Resort & Spa

    With a Rs. 5.3 billion investment, Chalet Hotels strengthens its presence in Rishikesh, the heart of India’s wellness and spiritual tourism.

    Mumbai, February 10th, 2025: Chalet Hotels Limited (CHL), a part of K Raheja Corp, has announced its acquisition of The Westin Resort & Spa, Himalayas, a luxurious 141-room property nestled in the serene foothills of the Himalayas. This move marks a strategic step in CHL’s expansion into India’s high-growth wellness, leisure, and spiritual tourism markets, positioning the company at the forefront of transformative hospitality experiences.
    The acquisition involves the purchase of a 100% stake in Mahananda Spa and Resorts Private Limited, the owning company of The Westin Resort & Spa, Himalayas, from Mankind Pharma Limited. With an enterprise value of Rs. 5.3 billion, CHL is now in the process of finalizing the definitive agreement. This acquisition complements CHL’s mission to redefine premium hospitality while unlocking new avenues of growth in a booming tourism segment.
    Opened in January 2023, The Westin Resort & Spa, Himalayas, has already established itself as a destination for luxury, wellness, and tranquility, achieving an ADR (Average Daily Rate) of over Rs. 26,000 and an occupancy rate of 45% as of YTD December 2024. These impressive figures highlight the resort’s significant contribution to the region’s growing reputation as a wellness hub.

    A Jewel in the Heart of Rishikesh
    Strategically located near the spiritual hub of Rishikesh, often referred to as the “Yoga Capital of the World,” The Westin Resort & Spa is surrounded by the breathtaking beauty of the Himalayan foothills. The property is easily accessible, being just 45 minutes from Jolly Grant Airport in Dehradun, making it an ideal getaway for both domestic and international travelers.
    The resort offers 141 tastefully designed rooms, providing panoramic views of the Himalayas and the lush Ganges River valley. With over 10,000 sq. ft. of event space, the property caters to weddings, corporate retreats, and social gatherings. Its Grand Ballroom is the largest in the region, while the expansive outdoor lawns create a picture-perfect backdrop for weddings and cultural events.
    A key highlight is the Heavenly® Spa by Westin, which blends traditional Himalayan therapies with modern wellness practices, making it a sought-after destination for rejuvenation. Additionally, the WestinWorkout® Fitness Studio caters to guests seeking an active lifestyle amidst serene surroundings. The property also boasts world-class dining options that combine local flavors with international cuisines, enhancing the overall guest experience.

    Leadership Vision and Strategy
    Speaking about the acquisition, Dr. Sanjay Sethi, Managing Director and CEO of Chalet Hotels Limited, stated, This acquisition is a significant milestone in our journey to expand Chalet Hotels’ footprint in India’s high-growth luxury and leisure segment. The Westin Resort & Spa, Himalayas, is more than just a property—it’s a wellness destination that perfectly aligns with our vision of creating transformative guest experiences. With this addition, we aim to cater to evolving traveler preferences, offering them the best of both worlds: luxury and tranquility.
    Dr. Sethi added that Rishikesh’s growing prominence as a hub for spirituality, yoga, and wellness makes it an ideal destination for Chalet Hotels’ next chapter. The acquisition reinforces the company’s commitment to delivering world-class hospitality while supporting the local economy through sustainable tourism.

    Chalet Hotels’ Legacy of Excellence
    Chalet Hotels Limited is an industry leader in India’s hospitality sector, with a diversified portfolio of 10 operating hotels and resorts featuring over 3,052 keys under globally recognized brands such as JW Marriott, The Westin, and Novotel. The company has another ~1,000 rooms under development, further strengthening its position as a pioneer in high-end hospitality.
    As part of its commercial real estate ventures, Chalet Hotels is augmenting its portfolio from 2.4 million sq. ft. to 3.3 million sq. ft., creating a robust pipeline of growth. The company’s commitment to sustainability is reflected in its Dow Jones Sustainability Index (DJSI) score of 57 and its participation in global climate initiatives like RE100, EP100, and EV100.

    The Future of Rishikesh Tourism
    This acquisition marks a turning point for Rishikesh, placing it firmly on the map as a global destination for luxury and wellness tourism. With Chalet Hotels’ operational expertise and The Westin Resort & Spa’s existing reputation for excellence, the region is poised to attract a new wave of travelers seeking immersive wellness experiences.
    As India embraces the Atmanirbhar Bharat initiative and focuses on developing its tourism and hospitality infrastructure, Chalet Hotels’ strategic investments are contributing to the nation’s economic and cultural growth. By blending luxury with tradition, The Westin Resort & Spa is set to redefine hospitality in one of India’s most iconic locations.
    Chalet Hotels Limited, part of the K Raheja Corp group, is an owner, developer, and operator of premium hotels and resorts in India. With a legacy of delivering world-class hospitality experiences, Chalet Hotels is recognized for its commitment to innovation, sustainability, and excellence in service.
    Final Thoughts
    With the addition of The Westin Resort & Spa, Himalayas, Chalet Hotels has embarked on a new journey of luxury, wellness, and transformative hospitality. This acquisition not only enhances Chalet Hotels’ portfolio but also sets the stage for the company’s growth in India’s burgeoning leisure and wellness tourism sector. As The Westin Resort & Spa welcomes travelers to Rishikesh, it stands as a beacon of serenity, elegance, and modern luxury, reflecting the essence of what Chalet Hotels strives to deliver.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Breaking Boundaries at Aero India 2025: ‘Infinix’ Marks BEML’s Next Chapter

    Redefining aerospace and defence, ‘Infinix’ embodies BEML’s relentless pursuit of innovation, agility, and cutting-edge technology.

    Aero India 2025 set the stage for a historic transformation as BEML Ltd. unveiled ‘Infinix’, a bold new brand identity that redefines its future in aerospace, defence, and strategic engineering. The grand reveal was led by Admiral Dinesh Kumar Tripathi PVSM, AVSM, NM, Chief of Naval Staff, in the presence of Shantanu Roy, Chairman and Managing Director, BEML Ltd., along with senior dignitaries from the Defence Forces. In a dramatic presentation featuring high-impact motion graphics, BEML traced its 60-year journey while unveiling a vision that extends far beyond its legacy.
    More than just a rebranding, ‘Infinix’ represents BEML’s commitment to limitless innovation and technological excellence. The freed Phoenix, breaking out of its circular boundary, reflects the company’s uncompromising drive toward new frontiers in mobility, aerospace, and defence. The fusion of ‘Infinity’ and ‘Phoenix’ in the name mirrors BEML’s pioneering role in advanced engineering and next-generation solutions.

    A Statement of Vision and Growth
    Addressing the momentous occasion, Admiral Dinesh Kumar Tripathi underscored BEML’s strategic importance, stating,This is more than a logo, it’s a declaration of BEML’s evolution into a global force in aerospace and defence. India’s growing presence in indigenous manufacturing and high-tech engineering is strengthened by industry leaders like BEML, and ‘Infinix’ is a powerful testament to that commitment.
    Reflecting on the company’s transformation, Shantanu Roy remarked, ‘Infinix’ represents a paradigm shift. It is a reflection of our growth, our readiness to embrace future technologies, and our unwavering commitment to creating world-class solutions. This identity embodies the shared vision of BEML’s employees, partners, and stakeholders, who continue to drive innovation and excellence.

    Aero India 2025: Showcasing the Future of Aerospace and Defence
    At Aero India, BEML is demonstrating next-generation Unmanned Aerial Vehicles (UAVs), missile technology, and space engineering innovations. Among its most anticipated showcases are:
    Vihangam-35, a high-performance reconnaissance and surveillance UAV, developed in collaboration with IIT Kanpur, highlighting India’s progress in autonomous defence systems.
    Abhinandan HNX50, a next-generation Remotely Piloted Aerial System (RPAS) designed for high-endurance missions, reinforcing BEML’s capabilities in cutting-edge aviation technology.
    Beyond UAVs, BEML is making strides in missile casing technology, playing a pivotal role in India’s missile programs, including Akash and Kusha. In the space sector, BEML is contributing ISO Grid Panels for ISRO’s LVM3 launch program, and Light Alloy Structures for advanced launch vehicles.On the maritime front, BEML is showcasing Marine Gas Turbine Flame Tubes, a breakthrough in naval propulsion technology, and the Universal Bomb Pallet, a critical addition to India’s Air Force armament systems.

    A Future Built on Innovation and Global Competitiveness
    With ‘Infinix’, BEML is charting a course toward unparalleled growth and technological leadership. The company’s presence at Aero India 2025 signals a renewed focus on innovation, indigenous defence manufacturing, and global competitiveness. As India emerges as a powerhouse in strategic engineering, BEML remains at the forefront, engineering solutions that shape the nation’s security and mobility.
    About BEML
    BEML Limited, a ‘Schedule A’ company under the Ministry of Defence, India, has been a cornerstone of aerospace, defence, rail, power, mining, and construction for over six decades. With a commitment to innovation and excellence, BEML continues to pioneer advanced mobility solutions that drive India’s industrial future.
    Final Thoughts
    With the launch of ‘Infinix’, BEML is making a statement, not just about its brand evolution but about its unwavering ambition to lead in aerospace, defence, and engineering innovation. As India cements its place in the global defence ecosystem, ‘Infinix’ stands as a bold new symbol of progress, agility, and limitless potential.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.


  • From Hyderabad to the Stars: MTAR Technologies Secures ₹200 Cr in Clean Energy and Space Contracts

    MTAR Expands Across Fuel Cells, Civil Nuclear Power, and Aerospace with High-Value Orders

    MTAR Technologies, a key player in precision engineering and advanced manufacturing, has secured orders worth ₹200 crore across clean energy, civil nuclear power, aerospace, and space technology. The new contracts solidify its role in India’s transition to a high-tech manufacturing powerhouse, supporting key sectors with cutting-edge solutions.
    The largest order, valued at ₹157.4 crore, has been secured from Bloom Energy, a US-based company specializing in solid oxide fuel cells. Another ₹2.7 crore in first-article orders has been secured from Fluence, a global leader in energy storage solutions.
    Beyond clean energy, MTAR continues to strengthen its presence in the civil nuclear power sector with ₹22 crore in fresh orders. Additionally, the company has bagged ₹17.9 crore worth of contracts in space and multinational aerospace projects, including key partnerships with ISRO and leading aerospace companies.

    Fueling India’s High-Tech Growth in Clean Energy and Space
    With these latest contracts, MTAR Technologies is cementing its role in critical technology industries, particularly fuel cells, nuclear power, and aerospace manufacturing. The company has been rapidly expanding its clean energy portfolio, playing a crucial role in India’s shift towards sustainable technology.
    The contracts from Bloom Energy highlight MTAR’s expertise in precision components for fuel cell technology, which is set to drive India’s hydrogen economy. Meanwhile, orders from Fluence signify its growing capabilities in energy storage solutions, an essential sector for India’s renewable energy expansion.
    MTAR’s ₹22 crore nuclear power orders further reinforce its expertise in manufacturing complex components for nuclear reactors and power plants, supporting India’s indigenous nuclear energy program. The ₹17.9 crore space and aerospace contracts, including work for ISRO, mark another milestone in MTAR’s contributions to India’s growing space ambitions.

    Strategic Expansion and Future Growth
    According to Parvat Srinivas Reddy, Managing Director of MTAR Technologies, the company is in advanced discussions for several additional contracts, which are expected to significantly boost its order book in the coming quarters.
    “We are now seeing large-scale volume orders from existing and new customers across clean energy and space. Our long-term strategy is focused on increasing our capabilities in fuel cell technology, nuclear power, and aerospace manufacturing. We expect substantial new orders in the civil nuclear power sector by the end of FY25,” said Mr. Reddy.
    MTAR’s strategic focus on high-growth sectors is expected to fuel its long-term expansion. The company has been consistently investing in advanced manufacturing capabilities, including precision machining, sheet metal fabrication, and additive manufacturing, to cater to the increasing demand for complex, high-tech components.

    A Legacy of Precision Engineering in Clean Energy and Aerospace
    With over four decades of expertise, MTAR Technologies operates eight advanced manufacturing units in Hyderabad, Telangana, including an export-oriented unit that serves global clients. The company is a trusted partner for:
    Clean Energy – Fuel cells, civil nuclear power, hydropower, and energy storage solutions
    Space and Aerospace – Partnerships with ISRO, DRDO, and global aerospace firms
    Defense and Precision Engineering – Manufacturing critical components for defense applications
    As India scales up its clean energy and space programs, MTAR is positioned as a key player in India’s high-tech manufacturing revolution. Its latest contracts will play a pivotal role in strengthening India’s energy security and aerospace capabilities while expanding its global footprint.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From Heritage to High-Tech: AD100 2025 Showcases India’s Architectural Evolution

    The Definitive List of India’s Finest Architects and Designers, Featuring Future-Forward Innovations and Timeless Craftsmanship

    AD100 2025, hosted by Architectural Digest India in association with Asian Paints, celebrated the pinnacle of architecture and design in the Indian subcontinent. The grand event, held at Rani Bagh, Taj Palace, New Delhi, recognized 100 of the most influential architects and designers shaping the country’s evolving design landscape. With 18 new entrants, including 10 women-led firms, this year’s AD100 list reflects India’s perfect blend of tradition and innovation.
    The prestigious evening welcomed notable figures such as Komal Sharma, Head of Editorial Content at AD India, Amit Syngle, Managing Director & CEO of Asian Paints, and industry icons Maria Purro from Salone del Mobile, Vinita Chaitanya, Ashiesh Shah, Abha Narain Lambah, and Ravi Vazirani.

    Honoring Excellence in Indian Architecture and Design
    The AD100 Excellence Awards recognized four visionaries for their outstanding contributions:

    • Field Architects was honored for their groundbreaking residential project in Ladakh.
    • _Opolis, in collaboration with Fumihiko Maki of Maki and Associates, was awarded for their Bihar Museum project.
    • Matthew and Ghosh Architects received accolades for their restoration of RBANM’s High School in Bangalore.
    • Sunita Kohli was presented with the Lifetime Achievement Award for her profound impact on India’s architectural landscape.

    The Game-Changers of AD100 2025
    This year’s top honorees included Abha Narain Lambah Associates for their restoration of Qila Mubarak in Patiala, Abin Design Studio for their duplex apartment in Kolkata, and Abraham John Architects for their high-end luxury spaces across India.
    Amoeba Design was recognized for their Indo-Portuguese-inspired villa in Goa, while Anagram Architects made waves with their Delhi-based “Between 3 Curves” project. Andagere Architects received acclaim for their Malenadu-inspired residence in Karnataka, which masterfully blends cultural heritage with contemporary design.
    Among the celebrated winners, Annkur Khosla Design Studio was applauded for their neo-Gothic residence in Mumbai, while Architecture BRIO was praised for their eco-sensitive villa in Alibag. Ashiesh Shah Architect stood out for their Indiabulls home in Mumbai, which strikes a balance between heritage craftsmanship and modern aesthetics.
    Other AD100 luminaries include Morphogenesis, Samira Rathod Design Atelier, Sanjay Puri Architects, Studio Lotus, and Studio Organon. The list also features SPASM Design Architects and ZZ Architects, both known for their cutting-edge luxury spaces.

    India’s Rising Influence in Global Architecture
    The AD100 2025 event reaffirmed India’s position as a global design powerhouse. With a mix of heritage conservation, contemporary innovation, and sustainable design, the honorees are setting new benchmarks in architecture and interiors.
    As Komal Sharma from AD India emphasized, “AD100 is more than an accolade, it’s a movement that brings India’s top creative minds together, celebrating excellence while shaping the future of design.”
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.