Tag: Smruti Bhalerao

  • Philippines Becomes a Global AI Powerhouse as Ascendion Invests $500M and Creates 6,000 Jobs

    With a Bold AI-First Strategy, Ascendion Integrates Collabera Digital and Launches Manila AI Studio for Global Talent Growth

    The Philippines is cementing its place as a global force in AI-driven software engineering, as Ascendion makes a $500 million investment and creates 6,000 new high-value tech jobs. With Collabera Digital now fully integrated under the Ascendion brand, this move accelerates the country’s rise as a hub for AI-powered digital transformation.
    With the launch of Manila AI Studio, Ascendion is shaping the future of software development, positioning the Philippines as a key player in global AI innovation. The company is expanding its AI-first software engineering model, combining human expertise with machine learning, automation, and cloud-based solutions. As part of its commitment to talent development, every software engineer at Ascendion Philippines will undergo specialized AI certification, ensuring they are equipped with skills needed for the next phase of digital evolution.
    The move is expected to generate an economic impact of $500 million over the next three years, strengthening the Philippines as a preferred destination for AI-powered engineering solutions. Karthik Krishnamurthy, CEO of Ascendion, emphasized the company’s vision for expanding its AI capabilities while creating career opportunities for Filipino engineers.

    “The Philippines has long been a hub for global technology talent. Our expansion reinforces its role as a leader in AI-powered software engineering. By integrating AI-first solutions, we are redefining how we serve clients while creating career-defining opportunities for engineers in the Philippines.”
    The company is making significant investments in AI-powered engineering teams, allowing Filipino software developers to work on mission-critical projects for global Fortune 500 companies. Through the Manila AI Studio, Ascendion aims to drive collaborative innovation, enabling engineers to build advanced AI applications that enhance productivity, efficiency, and real-time data insights.
    Strengthening the Philippines as a Global AI-Driven Engineering Hub
    The Philippines’ rapidly growing digital economy and highly skilled tech workforce make it a strategic location for AI innovation. With one of the youngest and most tech-savvy populations, the country is well-positioned to lead in AI-driven digital transformation. Ascendion’s expansion is expected to accelerate AI adoption in the software industry, helping companies reduce development time, cut operational costs, and scale AI-first solutions globally.

    As part of this push, the company is rolling out AI-first platforms that will change how businesses deploy software solutions. Ascendion AVA+ is an accelerator designed to improve software engineering speed, accuracy, and risk management, while MeTAL is a talent orchestration platform that connects Filipino AI engineers with high-impact projects across industries.
    Manan Mehta, Senior Vice President, Global Growth Markets at Ascendion, highlighted the country’s role in AI transformation.
    “The Philippines is uniquely positioned to be a global leader in AI-powered software engineering. With our expansion, we are bringing the best AI tools to Filipino engineers, ensuring they remain at the forefront of AI-driven digital transformation.”
    The company’s AI-first model ensures that Filipino software engineers gain expertise in code automation, machine learning integration, and real-time analytics, helping businesses streamline their digital transformation strategies.
    AI-Driven Innovation for Global Enterprises
    Ascendion’s AI-powered engineering teams in the Philippines are already working on high-impact projects for Fortune 500 companies, delivering transformative results. Recent case studies include:
    A leading logistics enterprise eliminated manual tasks, increasing operational efficiency by 70% through AI-driven automation. A global payment solutions provider improved productivity by 50% by integrating AI-powered analytics into its customer service model. A healthcare technology leader reduced data migration costs by 90%, saving over 5,000 hours annually through AI-optimized workflows.
    As Ascendion scales its presence in the Philippines, these AI solutions are expected to become the foundation of next-generation software development. By enabling engineers to build more efficient, automated, and intelligent applications, the company is strengthening the Philippines’ position as a global center for AI-powered digital solutions.

    The Future of AI-Driven Software Engineering in the Philippines
    Ascendion’s $500 million investment marks a defining moment for the Philippines’ AI industry, combining large-scale job creation with AI-first engineering transformation. Over the next three years, the company aims to:
    • Hire 6,000+ AI-certified software engineers to support global AI-first software development.
    • Deliver cutting-edge AI-powered solutions to industries such as finance, healthcare, logistics, and e-commerce.
    • Position Manila as a global AI innovation hub, strengthening the country’s competitive edge in software engineering.
    This expansion underscores Ascendion’s long-term commitment to the Philippines, ensuring that the country remains a driving force in AI-powered digital transformation.
    Ascendion is a global leader in AI-powered software engineering, delivering intelligent digital solutions to businesses worldwide. With expertise in machine learning, automation, and cloud computing, Ascendion partners with Fortune 500 companies to create AI-first engineering solutions that enhance business efficiency and customer experience.
    Collabera Digital specializes in cloud, AI, and digital transformation, now fully integrated under Ascendion’s global AI-first strategy.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
  • From 300 Cities to Every Corner of India: Mila Beauté’s ₹100 Cr Plan to Dominate the Beauty Market

    With 11,500 Retail Touchpoints and a Hyperlocal Strategy, Mila Beauté is Bringing Premium Beauty to Every Indian Consumer

    India’s beauty revolution is moving beyond metro cities, and Mila Beauté is leading the way. The fast-growing Indian color cosmetics brand is executing an ambitious ₹100 Cr expansion strategy, taking its presence from 300 cities to every corner of the country. With 11,500 retail touchpoints, a distributor-led model, and a hyperlocal retail expansion strategy, Mila Beauté is set to reshape India’s beauty industry by making premium yet affordable cosmetics accessible to millions.
    As demand for high-quality beauty products rises in Tier 2 and Tier 3 cities, Mila Beauté is positioning itself as a go-to brand for diverse Indian skin tones, offering a wide range of cruelty-free and skin-friendly cosmetics. The company’s expansion strategy ensures wider product availability in local stores, where consumers can experience and try products before purchase, a crucial factor for buyers in smaller cities.

    Beauty Without Boundaries: Expanding into High-Growth Markets
    While Mila Beauté has already established itself in Punjab, Rajasthan, Uttar Pradesh, Maharashtra, and Gujarat, its next big move is deep expansion into South India, East India, and the Northeast. These regions present huge growth potential due to their diverse consumer base, climate-driven beauty needs, and increasing purchasing power.
    The brand is not only increasing its retail footprint but also introducing region-specific beauty formulations tailored to local weather conditions and consumer preferences. This hyperlocal approach is set to bridge the gap between affordability and premium beauty, ensuring that every consumer, regardless of geography, has access to high-quality makeup.
    Mila Beauté’s Vision: Making Beauty Inclusive, Accessible, and Experiential
    According to Saahil Nayar, Co-founder and Managing Director of Mila Beauté, this expansion is more than just a business milestone, it’s about redefining inclusivity in India’s beauty industry.

    “Our goal has always been to create a brand that resonates with every Indian, no matter where they live. This ₹100 Cr expansion ensures that even in smaller towns, consumers have access to the same premium-quality products as those in metros. We believe in making beauty inclusive, accessible, and experiential. This move reinforces our commitment to delivering excellence in every retail space we enter.”
    With a half-million-strong consumer base, Mila Beauté continues to attract buyers with a diverse product lineup that includes primers, concealers, compact powders, lipsticks, glosses, and fixers, all crafted for Indian skin tones and climates.

    The Path to Becoming a Household Name in India
    Mila Beauté’s expansion strategy combines horizontal growth, scaling its retail network, and vertical growth, strengthening product offerings. This dual approach ensures that the brand is not just expanding its physical presence but also deepening its connection with consumers through high-quality formulations tailored to Indian beauty needs.
    The brand’s aggressive retail expansion, strategic distributor-led model, and commitment to affordable beauty solutions make it a frontrunner in the industry. With every move, Mila Beauté is inching closer to becoming a household name in India’s beauty market.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.


  • Affordable Housing Redefined: India Shelter Reports 36% AUM Growth and 54% PAT Increase in Q3FY25

    With 98% Digital Loan Processes and 265 Branches, India Shelter Sets New Industry Benchmarks

    India Shelter Finance Corporation Limited, a leading name in affordable housing finance, has announced its financial results for Q3FY25. The company reported a remarkable 36 percent year-on-year growth in Assets Under Management (AUM), reaching ₹7,619 crore, and a 54 percent surge in Profit After Tax (PAT) to ₹96 crore.
    This strong performance underscores the company’s mission to simplify housing loans for families across India. By leveraging digital transformation and expanding its physical network, India Shelter is redefining the housing finance landscape.
    Rupinder Singh, Managing Director and CEO of India Shelter Finance Corporation, highlighted that the growth achieved reflects the company’s customer-focused strategies and its ability to adapt to the growing demand for affordable housing. He also emphasized the role of digital solutions and operational efficiency in driving these stellar results.

    India Shelter processes nearly all its loan applications digitally, with 98 percent completed through e-signatures, and 96 percent of its collections done online. Over three-fourths of customers are registered on the company’s app, which enables easy access to loan management and service requests.
    In addition to its technological advancements, India Shelter has expanded its branch network by adding five new branches in Q3FY25, taking the total to 265 across 15 states. This expansion allows the company to provide affordable housing finance to underserved regions, bridging critical gaps in financial inclusion.

    The company’s financial strength was evident in its profitability metrics. Return on Assets (RoA) improved to 5.5 percent from 4.7 percent a year ago, while Return on Equity (RoE) rose to 15.1 percent, compared to 13.9 percent in Q3FY24. These metrics underscore the company’s ability to deliver value while maintaining operational excellence.
    India Shelter also maintained strong asset quality, with Gross Stage 3 loans at just 1.2 percent of its portfolio, reflecting its effective risk management practices. Its liquidity position remains robust, with ₹1,752 crore available as of December 2024, ensuring financial stability even as it grows.

    The company disbursed ₹879 crore in loans during Q3FY25, a 29 percent year-on-year increase. This growth reaffirms India Shelter’s commitment to enabling financial inclusion and helping families across the country achieve their homeownership dreams.
    India Shelter Finance Corporation, with its innovative solutions, nationwide reach, and customer-first approach, continues to lead the affordable housing finance sector. The company’s efforts to combine digital technology with physical presence make it a game-changer in transforming India’s housing finance ecosystem.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.


  • Akzo Nobel India’s Smart Coatings Revolution: From Homes to Highways, EVs to Infrastructure

    FY25 sees Akzo Nobel India strengthening its innovation pipeline, driving sustainable solutions, and expanding across key growth sectors.

    Akzo Nobel India, a leading name in the paints and coatings industry, has unveiled its financial results for Q3 and the nine-month period of FY25. Despite a challenging macroeconomic environment, the company maintained steady revenue growth, driven by strategic innovation, cost management, and market expansion.
    The company, known for its flagship Dulux Paints, reported revenue of ₹1,050.5 crore for Q3 FY25, reflecting a 2% year-on-year increase. For the nine-month period (April to December 2024), revenue rose to ₹3,069.1 crore, up by 3% compared to the same period last year. However, operating profits saw a marginal dip, with EBIT down 2% and PAT declining by 5%, primarily due to rising input costs and global economic headwinds.

    Strategic Growth Amid Market Challenges
    Despite pressures from raw material inflation and a fluctuating global economy, Akzo Nobel India’s focus on innovation and cost efficiencies has ensured steady growth. The company witnessed strong demand across industrial segments, including infrastructure, power, mining, marine, and real estate, helping drive momentum in its B2B business. This aligns with India’s growing construction industry, which is expected to expand at a CAGR of 6.3% until 2030.
    Commenting on the results, Rajiv Rajgopal, Chairman and Managing Director of Akzo Nobel India, stated, “In Q3 FY25, we achieved both volume and value growth despite subdued market conditions. Our continued investment in cost optimization and innovation helped offset input cost pressures, ensuring we remain competitive in the market.”

    Expanding Product Portfolio with New Innovations
    Akzo Nobel India has actively expanded its Decorative Paints portfolio to cater to evolving consumer preferences. The company introduced Dulux Promise Freedom, a high-value entry-level emulsion that offers enhanced durability, whiteness, and coverage, making it a cost-effective upgrade from traditional distemper.
    Another key launch was Dulux Aquatech DampProtect 2in1, a high-performance waterproofing solution featuring AquaProtect technology, designed to prevent water ingress and provide up to 8 years of protection for both interior and exterior walls. This strengthens the company’s growing focus on waterproofing solutions, an industry segment expected to reach $14 billion in India by 2027.
    For professional painters and contractors, the company launched Dulux Professional M900 Premium Gloss Enamel, offering high sheen, washability, and resistance to wear and tear. These strategic additions demonstrate Akzo Nobel’s commitment to continuous product innovation.

    Expanding Presence in the Electric Vehicle Market
    One of the most significant advancements for Akzo Nobel India was securing Underwriters Laboratories (UL) certification for its Resicoat Electrical Insulation powder coatings. As India accelerates its shift towards electric mobility, the demand for high-performance coatings in EV batteries and insulation systems is increasing. The UL certification enhances Akzo Nobel’s competitive edge in catering to the Indian EV industry, projected to grow at 36% CAGR until 2030.
    Corporate Social Responsibility and Recognitions
    Akzo Nobel India continues its commitment to corporate social responsibility (CSR), with Project Revive, a skill-building initiative for underprivileged youth in the North-East, receiving a special mention at the North-East CSR Awards 2024. Since its inception in 2021, the program has benefited over 800 individuals, empowering them with vocational training in decorative painting.

    The Road Ahead for Akzo Nobel India
    As Akzo Nobel India navigates the future, its focus remains on sustainable growth, technological advancements, and maintaining its leadership position in the paints and coatings sector. With a continued emphasis on digital transformation, product innovation, and market expansion, the company is well-positioned to leverage emerging trends and deliver value to customers and stakeholders alike.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • DreamFolks Expands Beyond Lounges, Strengthens Global Network and Banking Partnerships in FY25

    With 14.5% Revenue Growth and Strategic Expansion, India’s Leading Travel Aggregator is Reinventing Premium Travel Services

    DreamFolks Services Limited, India’s largest travel and lifestyle services aggregator, has reported a 14.5% year-on-year (YoY) revenue growth in the first nine months of FY25. The company continues to strengthen its global presence, introduce new lifestyle services, and expand strategic partnerships with banks, travel-tech platforms, and enterprises, solidifying its leadership position in the industry.

    The company’s banking partnerships have played a pivotal role in its growth, with several leading financial institutions onboarding DreamFolks after shifting from competitors. The strategic collaborations with MakeMyTrip and TBO underscore its commitment to integrating travel and fintech solutions into a seamless ecosystem. DreamFolks has also reinforced its dominance in credit and debit card-based lounge access, covering nearly 100% of domestic airport lounges in India. A Frost & Sullivan report states that DreamFolks holds over 90% market share in India’s lounge access segment through banking programs, making it an undisputed leader in this space.Beyond lounges, DreamFolks is evolving into a comprehensive travel and lifestyle service provider. The company has expanded into exclusive Meet & Assist programs at global airports, introduced baggage wrapping services, and launched food & beverage partnerships in malls, further diversifying its portfolio. The company is also tapping into visa concierge services, golf access, wellness packages, and highway dining options, positioning itself as a one-stop travel solutions provider. This diversification places DreamFolks in direct competition with global players such as Priority Pass (Collinson Group) and Plaza Premium Group, reinforcing its ambition to lead in premium travel services.

    Expanding internationally, DreamFolks has added 16 new global airport lounges, extending its reach across 100+ countries. The company has further strengthened its presence with 18 new airport F&B outlets in the Middle East and established partnerships across 380+ airport terminals worldwide, providing travelers with enhanced premium experiences. Domestically, DreamFolks has increased its lounge footprint, launching new airport lounges at Ayodhya Airport and Goa Dabolim Airport, bringing its total count in India to 76 lounges.
    Liberatha Kallat, Chairperson and Managing Director of DreamFolks, highlighted the company’s evolving strategy in the travel ecosystem. She emphasized that DreamFolks is no longer just a lounge aggregator but a comprehensive travel and lifestyle service provider, aiming to integrate luxury, convenience, and accessibility across multiple verticals.

    “Our vision extends beyond airport lounges. We are integrating premium lifestyle experiences, offering end-to-end solutions that enhance the travel journey. With strong partnerships and a growing global presence, DreamFolks is redefining how people experience travel and lifestyle services,” said Kallat.
    Despite structural changes in spend-based access programs by banks, DreamFolks continues to outperform market trends. The revenue contribution from services beyond airport lounges has risen to 6.9% in 9MFY25, compared to 5.2% in 9MFY24, reflecting the company’s focus on diversification. With gross margins remaining within its 11-13% FY25 guidance, the company is well-positioned to navigate the evolving banking landscape and optimize customer experiences.

    Looking ahead, DreamFolks plans to further enhance its proprietary technology platform, ensuring seamless integration for financial institutions, travel platforms, and premium service providers. The company is also exploring additional lifestyle verticals, including luxury concierge services and high-end retail partnerships, as part of its broader strategy to redefine travel aggregation.
    With a global footprint spanning 3,000+ touchpoints in over 100 countries, DreamFolks is setting new standards in the travel services industry. Its ability to continuously innovate, expand, and deliver premium experiences ensures that it remains a key player in India’s rapidly growing travel-tech sector.

    DreamFolks Services Limited is India’s leading travel and lifestyle services aggregator, offering lounge access, meet & assist services, airport transfers, duty-free benefits, wellness experiences, and more. The company partners with major banks, airlines, and corporate enterprises to enhance premium customer experiences. Listed on BSE (543591) and NSE (DREAMFOLKS) since September 2022, DreamFolks continues to expand its domestic and international network, solidifying its position as a market leader.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • After Years of High EMIs, Borrowers Finally Catch a Break as RBI Cuts Repo Rate: Will Banks Pass It On?

    As the central bank lowers interest rates after five years, experts question whether the benefits will truly reach consumers and businesses.

    In a move anticipated by financial markets, the Reserve Bank of India (RBI) slashed the repo rate by 25 basis points to 6.25%, marking the first rate cut in five years. While the decision has been welcomed across sectors, questions remain on whether banks will swiftly pass on the benefits to borrowers, how this move will impact liquidity, and if it signals a deeper rate-cut cycle ahead.
    Industry leaders from real estate, banking, investment, and corporate lending have reacted with a mix of optimism and caution.

    Homebuyers Get a Breather, but Will Banks Lower EMIs Quickly?
    With rising interest rates weighing on homebuyers, the rate cut is expected to revive housing demand and improve affordability. However, real estate leaders caution that banks must ensure faster rate transmission to make a tangible difference.

    “The RBI’s repo rate reduction to 6.25% marks a pivotal moment for India’s real estate sector, opening up new avenues for growth,” said Ashish Kukreja, CEO of Homesfy & mymagnet.io. “This cut provides much-needed relief to homebuyers with lower EMIs, offering stability and increased confidence in real estate investments.”

    Prashant Sharma, President, NAREDCO Maharashtra, added: “This rate cut will boost affordability and housing demand, but banks must ensure quick transmission for the benefits to reach homebuyers.”

    Shraddha Kedia-Agarwal, Director, Transcon Developers, emphasized the impact on affordability: “This will encourage more buyers, particularly in the affordable and mid-income housing segments. We also expect a reduction in construction financing costs, helping developers keep prices in check.”

    Luxury housing markets could also see a boost. Vikas Sutaria, Founder, Irah Lifespace, noted: “With lower EMIs, we expect increased demand in aspirational markets like Alibaug and Lonavala, particularly in the luxury and second-home segments.”

    Nishant Deshmukh, Founder & Managing Partner, Sugee Group:
    “The RBI’s repo rate cut after a prolonged pause is a much-needed breather for the real estate sector, particularly in the premium and mid-segment housing categories. The reduced interest rates will lower borrowing costs for homebuyers, thereby increasing demand. While this is a positive development, we urge financial institutions to expedite the transmission of this rate cut to ensure that the benefits reach the end-users seamlessly. The real estate market has been witnessing strong momentum, and this policy move will provide an added boost to the sector’s growth trajectory.”

    Samyak Jain, Director, Siddha Group:
    “The real estate sector has been anticipating a rate cut, and this announcement by RBI is a step in the right direction. Lowering the repo rate makes home loans more attractive for buyers, especially first-time homebuyers who rely on financing. The impact of this move will be felt across all housing segments, with increased affordability and improved liquidity in the market. We expect this to accelerate decision-making for prospective buyers and further fuel the demand for housing.”

    Govind Krishnan Muthukumar, Managing Director & Co-Founder, Tridhaatu Realty:
    “This rate cut is a relief for homebuyers and developers who have been navigating a high-interest rate environment. The impact of a lower repo rate will not only be seen in reduced home loan EMIs but also in enhanced consumer sentiment, encouraging more people to invest in real estate. Additionally, for developers, this could translate into lower project financing costs, which will help manage input costs effectively. We expect banks to pass on the benefits quickly to maximize the impact of this positive policy move.”

    Abhishek Jain, COO, Satellite Developers Private Limited (SDPL):
    “The repo rate cut by 25 basis points is a welcome move that will benefit both homebuyers and developers. Reduced lending rates will encourage fence-sitters to take the plunge into homeownership, thereby increasing demand. At the same time, developers will gain from better financing terms, which will help in maintaining healthy cash flows and timely project execution. We anticipate this rate cut will have a cascading effect on the sector, leading to sustained momentum in residential sales.”

    Rohan Khatau, Director, CCI Projects:
    “The RBI’s 25 bps rate cut is a welcome move, arriving at a pivotal moment when homebuyer confidence is on the rise and real estate investments are gaining momentum. By easing home loan EMIs, this decision will enhance affordability and encourage more aspiring homeowners to take the plunge. However, for the full benefit to reach consumers, we urge banks to expedite the transmission of rate cuts, as past hikes have not always been fully passed on. A stable and accommodative monetary policy will be key to sustaining this positive trajectory in the real estate sector.”

    Stock Market Sees Short-Term Gains, but Investors Remain Cautious
    The initial stock market reaction was positive, with gains in banking, real estate, and auto stocks. However, financial experts caution that liquidity concerns could dampen long-term optimism.

    “Rate cuts usually favor equity markets, but liquidity remains a concern,” said Mahendra Kumar Jajoo, CIO, Fixed Income, Mirae Asset Investment Managers. “Bond yields are expected to ease, but global economic conditions will play a crucial role.”

    Dhawal Dalal, President & CIO-Fixed Income, Edelweiss MF, added: “We expect markets to focus on global developments, particularly currency moves. Bond yields should remain range-bound, with every uptick offering a buying opportunity.”

    Business Lending: A Mixed Bag as Liquidity Remains Tight
    For businesses, the rate cut reduces borrowing costs, but some experts warn that liquidity concerns and geopolitical risks could limit the overall impact.

    Kishore Lodha, CFO, UGRO Capital, pointed out:
    “The much-awaited rate cut eases interest rate pressure on the industry and provides relief to borrowers. However, liquidity has turned negative, which remains a cause for concern. The RBI is monitoring the situation closely, but inflation trends and geopolitical risks will determine future rate cuts.”

    Kuldeep Jain, Founder & CEO, Build Capital, believes this could improve early-stage real estate funding: “The rate cut will ease financing costs for developers and homebuyers, improving liquidity and supporting new projects.”

    The Road Ahead: Will RBI Cut Rates Further?
    While today’s decision marks a shift in monetary policy, experts are divided on whether more rate cuts will follow.
    Ranen Banerjee, Partner & Leader, Economic Advisory, PwC India, noted:
    “This move provides monetary policy support to the economy, and combined with tax relief from the budget, it should boost demand. However, the RBI has kept its stance neutral, signaling that future cuts will depend on inflation and fiscal conditions.”
    Lakshmi Iyer, CEO-Investment & Strategy, Kotak Alternate Asset Managers, added:
    “No change in stance implies a more shallow rate-cut cycle, keeping all options open. Bond yields are likely to remain stable, with every uptick offering a buying opportunity.”
    The real test will be how quickly banks adjust lending rates, whether consumer spending picks up, and if India’s economy sees sustained growth following this long-awaited shift in policy.
    Economic Outlook: A Boost for Growth?
    According to Ranen Banerjee, Partner and Leader, Economic Advisory, PwC India, “This rate cut, combined with fiscal stimulus from the Union Budget, should support consumption growth and push India’s GDP toward the upper end of the projected 6.3-6.8% range.”

    Will There Be More Rate Cuts Ahead?
    The RBI’s decision to maintain a neutral stance suggests that future rate cuts will depend on inflation trends, global markets, and policy decisions. Analysts anticipate that further reductions could follow later in 2025, especially if inflation remains under control.
    The Bottom Line: A Step in the Right Direction, but Execution is Key
    The repo rate cut is a welcome step, but its real impact depends on how swiftly banks and financial institutions pass on the benefits. Homebuyers, businesses, and investors now wait to see if this move sparks genuine growth—or remains just another policy decision on paper.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
  • Spain Becomes Indegene’s New Innovation Hub as It Strengthens European Footprint

    The expansion bolsters AI-powered life sciences solutions across Europe
    Indegene, a digital-first life sciences commercialization company, has announced the launch of its new entity in Spain, reinforcing its European presence. This strategic expansion aims to enhance Indegene’s AI-driven solutions while deepening collaborations with global pharmaceutical and biotech companies to accelerate digital transformation in life sciences commercialization.
    Spain, recognized for its growing R&D investments, world-class talent pool, and a thriving life sciences innovation ecosystem, will now serve as a critical delivery hub for Indegene’s medical affairs, data analytics, creative design, engineering, digital marketing, and customer experience capabilities. The company is actively expanding its workforce in Spain, strengthening its local expertise to better serve its Europe-based clients.
    Manish Gupta, Chairman and CEO of Indegene, highlighted the significance of this move, stating, “Spain is fast emerging as a key hub for life sciences companies in Europe. With our new presence, we can co-innovate and collaborate even more closely with clients, helping them leverage AI and data science to modernize commercialization and accelerate business transformation.”

    Expanding Indegene’s European Footprint
    With a strong presence across the UK, Germany, Ireland, and Switzerland, Indegene has been steadily growing in Europe. The launch of its Spain entity adds to its robust network of innovation centers dedicated to transforming medical content generation, omnichannel healthcare provider (HCP) engagement, and patient-centered solutions.
    Further solidifying its leadership, Indegene has expanded through key acquisitions in Europe. Its acquisition of Trilogy Writing & Consulting GmbH enhanced its global capabilities in clinical, regulatory, safety, and medical content development. Additionally, its integration of DT Consulting, a UK-based healthcare consulting firm, further strengthened its ability to support digital transformation for global life sciences brands. These acquisitions, along with the new Spanish entity, reinforce Indegene’s commitment to AI-driven healthcare commercialization across Europe.

    AI-Powered Transformation in Life Sciences
    Indegene is among the few global companies where medical doctors and data scientists collaborate to solve complex challenges in life sciences commercialization. More than 20% of its employees come from medical backgrounds, working alongside over 600 AI and data science experts to develop cutting-edge solutions that revolutionize the industry.
    Indegene’s AI-led innovations include automated medical content generation, which streamlines regulatory and scientific communication for pharma brands. Its personalized omnichannel engagement solutions enable life sciences companies to create highly tailored HCP and patient experiences. Additionally, its next-gen data analytics tools provide valuable insights to optimize commercialization strategies for leading biopharma companies.
    With over 5,000 employees worldwide and 18 offices spanning North America, Europe, and Asia, Indegene continues to push the boundaries of AI-powered life sciences commercialization.

    Led by Experts in AI & Life Sciences Innovation
    Under the leadership of Manish Gupta, Chairman & CEO, Tarun Mathur, Chief Technology Officer, Gaurav Kapoor, EVP of Global Delivery, and Anirban Ghosh, SVP of Medical Affairs, Indegene has positioned itself as a pioneer in digital-first commercialization for pharmaceuticals, biotech, and medical device companies. With their combined expertise, Indegene is reshaping biopharma engagement strategies and setting new benchmarks in AI-driven healthcare solutions.
    Indegene is a global leader in digital-first commercialization for pharmaceutical, biotech, and medical device companies. By combining deep healthcare expertise with AI, data science, and analytics, Indegene helps brands navigate the complex landscape of HCP engagement, medical affairs, and digital transformation.
    With strategic hubs in the US, UK, Germany, Switzerland, and now Spain, Indegene is driving the future of AI-powered healthcare commercialization, ensuring that life sciences companies remain at the forefront of innovation.
    At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • PM Surya Ghar Yojana: Tata Power and Bank of Baroda Make Solar Energy More Accessible

    The strategic partnership will facilitate hassle-free financing for residential rooftop solar installations, empowering Indian households to switch to clean energy under the PM Surya Ghar Muft Bijli Yojana.

    India’s transition to clean energy has received a major push with Tata Power Renewable Energy Limited (TPREL), a subsidiary of Tata Power, joining hands with Bank of Baroda to provide accessible and affordable financing for residential rooftop solar installations under the Pradhan Mantri Surya Ghar Yojana (PMSGY).
    This collaboration is set to accelerate India’s clean energy revolution by simplifying the financing process for households keen to adopt solar power. With Bank of Baroda’s vast financial network and Tata Power Renewable Energy’s market leadership, this partnership will bridge the gap between financing and adoption, making solar power a viable choice for millions of Indian families.
    Making Solar Power Accessible and Affordable
    The agreement ensures that homeowners looking to install rooftop solar panels will now have access to low-interest financing options. Customers can avail loans up to ₹6 lakh at an interest rate starting at 7% per annum, with both fixed and floating rate options available. The collateral-free loans come with a flexible repayment tenure of up to 10 years, making solar energy more financially viable for residential consumers.
    Under the PM Surya Ghar Yojana, customers installing rooftop solar systems up to 3 kW can apply for loans up to ₹2 lakh without requiring income documentation. The scheme features only a 10% margin contribution and an interest rate of 7% per annum. For larger installations between 3 kW and 10 kW, customers can secure loans of up to ₹6 lakh under a regular financing scheme, with 20% margin contribution.

    Government Subsidies and Cost Benefits
    Residential consumers installing solar panels under PM Surya Ghar Yojana are also eligible for subsidies, further reducing installation costs. These include:

    • Up to 60% subsidy for solar systems up to 2 kW
      40% subsidy for solar systems between 2 kW and 3 kW
      Fixed subsidies for the first 3 kW capacity, with additional support as per scheme guidelines

    This initiative significantly reduces the upfront cost burden on households, encouraging wider adoption of rooftop solar power.

    Industry Leaders Speak on the Collaboration
    Deepesh Nanda, CEO & Managing Director, Tata Power Renewable Energy, stated, “This partnership with Bank of Baroda is a major milestone in making clean energy solutions accessible to every Indian household. Affordable financing options will enable families to embrace rooftop solar technology with ease. This is a step forward in achieving India’s renewable energy goals while allowing consumers to take control of their energy costs.”
    Lalit Tyagi, Executive Director, Bank of Baroda, added, “India’s solar energy capacity has already crossed 100 GW, showing significant progress. Our collaboration with Tata Power Renewable Energy aligns with the government’s vision to maximize power generation from sustainable sources. By providing seamless financing solutions, we are making solar energy more accessible and affordable for millions of Indians.”

    Tata Power Renewable Energy: Leading India’s Solar Revolution
    Tata Power Renewable Energy Limited (TPREL) is India’s No. 1 rooftop solar provider, with over 100,000 satisfied customers. The company’s total renewable energy capacity stands at 10.9 GW, with 5.4 GW already operational. Its continued focus on solar innovation and accessibility has positioned it as a leader in India’s green energy transition.
    Paving the Way for a Greener Future
    As India’s demand for renewable energy grows, the Tata Power Renewable Energy and Bank of Baroda partnership will play a crucial role in accelerating rooftop solar adoption. By offering affordable loans, subsidies, and seamless financing, the initiative empowers households to embrace clean energy, reduce electricity costs, and contribute to India’s ambitious sustainability targets.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Basil Alliance secures investment to disrupt India’s Premium Liquor Market

    Inflection Point Ventures backs Basil Alliance as it accelerates expansion, introducing global-quality alcoholic beverages customized for Indian consumers.

    The Indian liquor market is undergoing a massive transformation, with evolving consumer preferences fueling a demand for premium, innovative, and globally inspired spirits. In response to this shift, Basil Alliance, a fast-growing new-age AlcoBev company, has secured an undisclosed investment from Inflection Point Ventures (IPV) to scale operations, expand its premium liquor portfolio, and strengthen its nationwide distribution network.
    Founded by Vibhuti Dixit, Basil Alliance has quickly expanded across seven Indian states, introducing a mix of imported and homegrown liquor brands that cater to India’s increasingly discerning consumers. Its popular labels include Glenside D’Vine and Jacobson Wines, along with Sky Shots, a ready-to-drink (RTD) offering that’s seeing strong demand among young urban professionals.

    A Billion-Dollar Opportunity: India’s AlcoBev Market is Booming
    India’s AlcoBev industry is currently valued at $52.5 billion, making it one of the largest liquor markets globally. Within this, the demand for imported liquor alone has surged to $1.3 billion, growing at 25% annually. With evolving consumer preferences and an increasing willingness to spend on premium, well-crafted beverages, brands like Basil Alliance are primed to capture significant market share.”The future of India’s alcohol industry is no longer just about consumption, it’s about experience, quality, and innovation,” said Vibhuti Dixit, Founder of Basil Alliance. “Consumers are looking beyond mass-produced liquor and embracing premium, craft-style options. Basil Alliance is committed to delivering exceptional, high-quality alcoholic beverages tailored to the Indian palate.

    Inflection Point Ventures Backs Basil Alliance’s Vision
    Inflection Point Ventures (IPV) has been one of India’s most active angel investment platforms, having invested ₹800 crore across 210+ startups. The firm’s backing of Basil Alliance reflects a strong vote of confidence in the brand’s potential to emerge as a market leader.
    “India’s AlcoBev landscape is evolving rapidly. Consumers are shifting towards premium and globally inspired liquor brands, and Basil Alliance is leading this transformation. We believe their approach to owning and controlling their entire brand portfolio gives them a strategic edge, and we’re excited to be a part of their journey,” said Ankur Mittal, Co-Founder of Inflection Point Ventures.

    What Sets Basil Alliance Apart?
    Unlike many liquor brands that rely on third-party distributors, Basil Alliance directly owns and controls its entire portfolio, giving it a unique competitive advantage in quality control, branding, and consumer experience.

    • Expanding across high-growth states with strategic distribution partnerships.
    • Introducing globally inspired brands like Glenside D’Vine and Jacobson Wines.
    • Tapping into the rising demand for RTD beverages with its flagship product Sky Shots.
    • Bridging the gap between traditional liquor and modern, premium craft spirits.
    The Road Ahead: Scaling to Meet India’s Growing Demand
    With this fresh investment, Basil Alliance is preparing for rapid expansion, entering new markets, strengthening its supply chain, and introducing additional premium liquor offerings.
    We are witnessing a shift in India’s drinking culture, consumers are now prioritizing quality over quantity, and we want to be at the forefront of this transformation, added Dixit. “This investment allows us to bring world-class alcoholic beverages to Indian consumers, setting new benchmarks in taste and quality.”
    For more updates on India’s AlcoBev industry, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Axis Bank Expands Its Cancer Research and Care Initiatives on World Cancer Day

    On World Cancer Day, Axis Bank reaffirms its commitment to supporting cancer research, early diagnosis, and patient care in India. As part of its CSR initiatives, the bank has partnered with National Cancer Grid (NCG) under Tata Memorial Centre, The Indian Cancer Society (ICS), and St. Jude India Childcare Centres to improve access to cancer treatment, digitalize oncology care, and invest in groundbreaking research and innovation.
    With cancer cases in India projected to rise to 2.08 million by 2040, a 57.5% increase from 2020 (Global Cancer Observatory), these initiatives come at a critical time. Axis Bank also welcomes the Indian government’s announcement to establish 200 cancer daycare centers across the country in the next three years, as announced by Union Finance Minister Nirmala Sitharaman in the Union Budget 2025.

    Driving Innovation and Accessibility in Cancer Care
    📢 Vijay Mulbagal, Group Executive for Strategic Programs & Sustainability at Axis Bank, shared:
    At Axis Bank, we are committed to strengthening India’s fight against cancer. Our partnerships with key institutions will help improve research, treatment, and patient care. Together, we are working towards a future where advanced cancer care is accessible to all in need.

    Axis Bank’s cancer care initiatives focus on three key areas:
    1. Advancing Cancer Research, Innovation, and Training
    Through a multi-year partnership with National Cancer Grid (NCG) under Tata Memorial Centre, Axis Bank is:

    • Establishing a national tele-consultation platform to improve follow-up care for cancer patients.
    • Supporting the development of India’s National Tumor Biobank, which will advance research and personalized treatment.
    • Driving the digitalization of oncology-specific electronic medical records (EMRs) to improve patient data management.
    • Setting up a Virtual Skills Lab to train healthcare professionals in advanced cancer treatment techniques.

    These initiatives will benefit 300+ hospitals affiliated with NCG and support India’s Ayushman Bharat Digital Mission for nationwide digital healthcare transformation.

    2. Strengthening Preventive Care and Early Diagnosis
    With The Indian Cancer Society (ICS), Axis Bank is:

    • Organizing oral, cervical, and breast cancer screening camps to reach over 800,000 beneficiaries across India.
    • Supporting the Dr. Arun Kurkure Initiation and Treatment Fund and the Cancer Cure Treatment Fund, which provide financial aid to low-income cancer patients for diagnostics and treatment.
    • Raising public awareness about early cancer detection and preventive healthcare.

    3. Providing Patient Support and Accommodation
    Axis Bank has collaborated with St. Jude India Childcare Centres to:

    • Establish a new childcare center in Hyderabad that provides clean and safe accommodation for underprivileged children undergoing cancer treatment.
    • Offer 26 family units at the Hyderabad Centre, ensuring families have access to essential care and emotional support.
    • Expand long-term support for children battling cancer across India.
    A Long-Term Commitment to Healthcare and Community Well-being
    With these sustainable and impactful initiatives, Axis Bank continues to play a crucial role in strengthening India’s cancer care infrastructure. By investing in research, digital healthcare solutions, preventive care, and patient support, the bank aligns its vision with India’s broader healthcare transformation efforts.
    To learn more about Axis Bank’s CSR initiatives, visit Axis Bank CSR.
    For updates on healthcare, corporate initiatives, and impactful stories, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.