From healthcare to housing, India’s search behaviour redraws priorities in 2025, finds Justdial

Drawing from millions of searches, the ‘How India Searched in 2025’ report sees healthcare, shared living, skill-led education and flexible work emerge as defining shifts, says Shwetank Dixit of Justdial

India’s digital search behaviour in 2025 reveals a country reassessing everyday priorities, balancing affordability with aspiration, and making increasingly deliberate choices around health, education, work and leisure. According to Justdial’s annual report How India Searched in 2025, insights drawn from millions of platform searches point to a dual-economy consumer mindset where premiumisation and value-seeking are rising in parallel.

Healthcare emerged as one of the most searched categories of the year, reflecting how wellness has moved into the mainstream of urban and semi-urban life. Searches for Ayushman Hospitals surged by 128 percent following the expansion of the scheme to cover senior citizens, while demand for Spine Specialists rose 88 percent, mirroring the physical toll of work-from-home routines. Neighbourhood Clinics recorded a 56 percent increase, signalling a preference for accessible, hyper-local medical care, alongside steady growth in Jan Aushadhi Kendras and Ayurvedic Hospitals as consumers explored affordable and alternative treatment options.

Beauty and fitness stood out as the most searched vertical overall, marking a shift from fitness as a pastime to fitness as identity. Cricket Clubs registered a 60 percent rise, evolving into community-led lifestyle spaces rather than sport-only venues. Fitness Centres grew by 50 percent, driven by preventive health awareness, while Cosmetic Dealers, Makeup Artists and specialised recreational categories such as Cricket Turf Grounds and Karate Classes reflected rising demand for curated, niche experiences. Notably, men’s wellness gained momentum, with Beauty Spas for Men growing 42 percent, pointing to changing perceptions around self-care.

Accommodation-related searches highlighted how living and leisure patterns are being reshaped. Paying Guest accommodation for boy students saw a 76 percent jump, indicating continued migration for education and work, while interest in Private Villas and Resorts climbed nearly 50 percent, underscoring the growing appetite for exclusive, experience-led travel. Luxury Car Rentals surged 90 percent, suggesting that milestone-driven consumption is replacing ownership in certain categories.

Education and professional development searches reinforced the rise of a skill-first economy. Digital Marketing courses grew 42 percent, overseas education consultancy searches rose 35 percent, and integrated schooling options gained traction, outpacing interest in traditional long-duration degrees. Coworking Space Rentals increased by 84 percent as hybrid work models pushed businesses and professionals towards flexible infrastructure.
Commenting on the findings, Shwetank Dixit, Chief Growth Officer, Justdial, said the report reflects subtle but significant behavioural shifts. He noted that behind every search lies a real decision, whether a family choosing healthcare, a student evaluating skills, or a household planning travel or celebrations. According to Dixit, the growing preference for specialised and niche services signals rising expectations and more informed consumer choices across pin codes.

Taken together, the data paints a picture of an India that searches with intent rather than impulse. The service economy is becoming more localised, digital-first and youth-led, with consumers seeking solutions that help them learn, stay healthy, move efficiently and celebrate meaningfully. As 2025 closes, Justdial’s search trends suggest that India’s evolving identity is being written one query at a time.

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