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  • Youth led entrepreneurship takes the spotlight as YEF Bharat Summit 2025 convenes in Indore 

    Chief Minister Dr. Mohan Yadav and Union Minister Jyotiraditya Scindia address over 1,000 young entrepreneurs, highlighting values driven growth and nation first enterprise

    Youth led entrepreneurship took the spotlight in Indore as the Madhya Pradesh Chapter of Young Entrepreneurs Forum hosted the YEF Bharat Summit 2025, a flagship gathering rooted in the philosophy of “Nation First”. Held on December 20, 2025 at the Brilliant Convention Center, the day long summit brought together more than 1,000 young entrepreneurs from across India to engage in dialogue around values driven business, ethical leadership, and national progress.
    The summit was inaugurated by Shri Mohan Yadav, Hon’ble Chief Minister of Madhya Pradesh, and was graced by Shri Jyotiraditya Scindia, Hon’ble Union Minister of Communications. The gathering also saw the presence of prominent voices including Raj Shamani, spiritual speaker Amogh Lila Das, Vikas Khemani, and several other leaders and changemakers from business, policy, and civil society.

    Addressing the audience, Shri Mohan Yadav spoke about Madhya Pradesh’s rapid development and its strategic advantages as a centrally located state with cost effective logistics and transportation. He emphasised that entrepreneurship has the power to transform lives and encouraged young entrepreneurs to make full use of government policies and institutional support. He noted that the state’s progress over the last two years has positioned Madhya Pradesh among India’s fastest developing regions and congratulated the Young Entrepreneurs Forum for its efforts in nurturing a new generation of entrepreneurs guided by innovation and discipline.
    The YEF Bharat Summit 2025 focused on building a collaborative ecosystem where young founders could exchange ideas, share resources, and explore opportunities that support both business growth and national development. Anchored in the spirit of “Nation First”, the summit promoted responsible and value based entrepreneurship as a key driver of India’s economic journey.

    Shri Jyotiraditya Scindia, addressing the gathering, underlined the central role of young entrepreneurs in shaping not only India’s future but the global economy. He highlighted the growth of India’s startup ecosystem, noting its expansion from a few hundred startups in 2014 to over two lakh by 2025, alongside the rise in unicorns that has positioned India as one of the world’s leading startup hubs. He spoke about the broader economic transformation underway in sectors such as automobiles, telecommunications, and information technology, attributing this progress to sustained policy reforms and institutional change.
    Speaking on the occasion, Rajat Jain, Founder of Kimirica and organiser of the Young Entrepreneurs Forum, announced the launch of the YEF Bharat Indore chapter at the summit. He described the event as a call to action for young entrepreneurs to align ambition with national responsibility, stating that entrepreneurship driven by values and discipline can act as a powerful force for unity, job creation, and long term progress.

    In the welcome address, Ankit Agrawal, Director of MDPH and organiser of the Young Entrepreneurs Forum, said hosting the summit in Indore reflected a sincere effort to help shape the entrepreneurial future of the country. He observed that while today’s youth have access to technology and marketing tools, guidance and courage remain essential for translating ideas into sustainable enterprises.
    The summit also featured a first of its kind reverse live podcast hosted by Raj Shamani and moderated by Mohit Jain, Co Founder of Kimirica. The session added a contemporary dimension to the discussions, encouraging candid exchanges between speakers and participants.

    Leaders including Deepak Visputeji, Amogh Lila Das, and Shri Chetanya Kashyap, Hon’ble Minister for MSME, addressed the audience, highlighting the importance of purpose driven entrepreneurship, ethical business conduct, and the contribution of young enterprises to nation building.
    Founded by entrepreneurs from Madhya Pradesh, YEF Bharat has emerged as a collective platform of organised and responsible business leaders inspired by national service. Through mentorship, dialogue, and shared learning, the forum encourages young entrepreneurs to measure success not only by profits but by their contribution to society and the country.
    The YEF Bharat Summit 2025 reinforced this vision by creating a space for guidance, inspiration, and collaboration, reaffirming the belief that entrepreneurship guided by values and a nation first mindset can play a decisive role in building a self reliant and inclusive India.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Labour Codes and Environmental Concerns Dominate Discussions at IEC 2025 

    Shri Mansukh Mandaviya and other Union ministers used the Times Network platform to explain reforms, air quality measures and governance priorities.

    Labour reforms, environmental challenges, and questions of governance dominated discussions at the 11th edition of the India Economic Conclave in New Delhi, as senior Union ministers laid out the government’s positions on some of the most debated policy issues facing the country. Organised by Times Network, the conclave brought together policymakers, industry leaders, and economists to examine India’s economic and institutional priorities.
    Speaking at the conclave, Mansukh Mandaviya, Union Minister for Labour and Employment, Youth Affairs and Sports, explained the rationale behind replacing 26 pre-Independence labour laws with four consolidated labour codes. He said the reforms were aimed at creating a modern legal structure that supports both workers and industry, with the labour force identified as a central pillar of India’s economic journey as the country approaches 100 years of Independence in 2047.

    Mandaviya noted that more than 40 crore workers are engaged in manual labour, wage work, and nation-building activities, and said successive governments had failed to significantly improve labour welfare or create conditions that allowed industries to expand at scale. According to him, employment generation and industrial growth are interlinked, and policy must recognise that workers and industries depend on each other to function effectively.
    Referring to the passage of the labour codes between 2019 and 2020, Mandaviya said the government followed a development-focused approach anchored in reform and performance. He acknowledged that implementation did not begin immediately and that the reforms faced criticism and resistance from sections of trade unions. He added that extensive consultations were held to address concerns, following which several state governments amended their local laws to align with the new codes. The Prime Minister, he said, had emphasised the need for uniform implementation to ensure a common legal framework across the country.

    Highlighting specific provisions, Mandaviya said the labour codes include safeguards for workers’ rights, including equal wages for men and women and the assurance of minimum wages nationwide. He described wage parity as a fundamental right for women and said the reforms were intended to create a fair and contemporary labour system suited to India’s evolving economy.
    The conclave also featured remarks from Jyotiraditya Scindia, Union Minister for Communications and Development of the North Eastern Region. Scindia said India is at a decisive point in its economic trajectory and pushed back against claims that manufacturing in the country is in decline. Referring to comments made by Congress leader Rahul Gandhi during a visit abroad, Scindia said such narratives overlook India’s growth story and achievements in recent years.

    Scindia argued that citizens should take pride in the country’s progress and said India’s manufacturing and economic development must be viewed in a broader context. He added that as India positions itself as a global hub for talent and innovation, it must also address challenges that affect quality of life, particularly environmental issues.
    On air pollution, Scindia called for scientific and long-term solutions rather than short-term measures. Referring to the recurring winter spike in Air Quality Index levels, especially in the Delhi-NCR region, he described air pollution as a serious public health concern that cannot be postponed. He cautioned against expecting quick fixes, noting that the problem stems from layered and long-standing causes that require sustained intervention.

    Parliamentary affairs were addressed by Kiren Rijiju, who responded to questions regarding Opposition conduct during parliamentary sessions. Rijiju rejected comparisons between Rahul Gandhi’s absence from Parliament and the Prime Minister’s official overseas visits, stating that the two were not comparable as one involved national duty and the other personal engagements.
    Rijiju also spoke on the issue of pollution debates in Parliament, urging members across parties to participate constructively in discussions. He said that when pollution was listed for debate, disruptions prevented meaningful dialogue, despite the issue affecting citizens across political lines.

    Environmental concerns were further addressed by Bhupender Yadav, Union Minister for Environment, Forest and Climate Change. Responding to questions on inter-state coordination and pollution control as GRAP Stage 4 measures remained in force, Yadav said earlier administrations had failed to act decisively when opportunities existed. He noted that meteorological factors such as Western Disturbances complicate the issue during winter months.
    Yadav said the government is implementing multiple measures based on studies of global practices, including approaches taken in countries such as China and the United Kingdom. He added that while results would take time to become visible, coordinated action across stakeholders was underway and early signs of improvement would emerge over the coming years.

    Beyond policy discussions, the conclave featured industry perspectives from leaders across sectors. Tarun Garg, Whole Time Director and Chief Operating Officer at Hyundai Motor India, reflected on the company’s three-decade journey in India, including design choices behind models such as the Santro and the growth of the Creta SUV. He also spoke about the company’s export strategy and recent public listing.
    Automotive trends were also discussed by Partho Banerjee, Senior Executive Officer for Marketing and Sales at Maruti Suzuki India Limited, who addressed electric vehicle adoption. He said EV penetration remains limited and emphasised the company’s focus on addressing concerns of its existing customer base rather than targeting early adopters alone.
    The conclave featured a broad range of speakers, including economists, policymakers, and industry executives, covering themes such as geoeconomics, technology, financial markets, space economy, renewable energy, and public policy. The sessions reinforced the conclave’s role as a platform for dialogue between government and industry at a time of rapid global change.
    The 11th India Economic Conclave concluded with a renewed focus on aligning policy, industry, and institutional reform to support India’s long-term growth ambitions, as the country navigates economic transformation alongside social and environmental challenges.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Kindness becomes the centrepiece of Shemaroo Entertainment’s Christmas storytelling this year

    Chief Operating Officer Arghya Chakravarty and Chief Strategy and Marketing Officer Anuja Trivedi share how the Kindnessbadhayegoodness campaign reflects empathy, quiet choices, and the joy of shared moments

    Kindness takes centre stage this festive season as Shemaroo Entertainment unveiled its Christmas campaign titled Kindnessbadhayegoodness, choosing reflection over spectacle and restraint over noise. Released as the year draws to a close, the campaign presents a quiet reminder that small acts of care can create moments of meaning that travel far beyond the instant in which they occur.
    Set against the calm backdrop of a Goan village, the film unfolds through a simple yet emotionally resonant story centred on two siblings and a firefly. A young boy finally succeeds in catching the firefly he has been chasing, only to be gently guided by his sister toward a different understanding of care. Her reminder that kindness sometimes means letting go becomes the emotional pivot of the narrative, shaping what follows.

    This seemingly small decision sets in motion a moment of shared wonder that culminates in a Christmas miracle, not as a reward but as an experience rooted in empathy. The film avoids dramatic turns, instead allowing stillness and simplicity to convey how compassion can quietly transform an ordinary moment into something memorable.
    The campaign blends storytelling with innovation, reflecting Shemaroo Entertainment’s continued exploration of AI led creativity as a means to enhance visual narratives. Rather than drawing attention to technology itself, the film uses it subtly to support emotional realism and gentle magical elements, mirroring the spirit of Christmas where connection and generosity matter more than grandeur.

    Speaking about the campaign, Arghya Chakravarty, Chief Operating Officer of Shemaroo Entertainment Ltd., said that the intent was to explore kindness in its most understated form. He noted that the story focuses on a small decision and a moment of empathy, showing how acts offered without expectation often find their way back in unexpected forms. According to him, such moments quietly shape the world around us, even when their impact is not immediately visible.
    Adding to this perspective, Anuja Trivedi, Chief Strategy and Marketing Officer of Shemaroo Entertainment Ltd., shared that festive storytelling resonates most when it feels honest and unforced. She observed that while Christmas is often associated with giving, the emotion behind the act holds greater significance. The campaign, she said, focuses on a child’s choice to care, highlighting how even the smallest kindness can light up many lives and create a sense of shared warmth.

    The campaign aligns with Shemaroo Entertainment’s broader brand philosophy of India Khush Hua, reinforcing the belief that joy multiplies when it is shared. By choosing a softer narrative anchored in empathy, the film invites audiences to pause amid the celebrations and reflect on the quiet power of kindness.
    As the festive season unfolds, Kindnessbadhayegoodness serves as a reminder that joy does not always arrive with fanfare. Sometimes, a single small light is enough to illuminate everything around it.

    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Haier explores belief and wonder through an AI led Christmas film set across worlds 

    Developed with SW Network, the film uses magical realism and unexpected characters to show how belief connects people, nature, and moments of joy

    Belief and wonder took centre stage this festive season as Haier unveiled an AI led Christmas film that reimagines how seasonal magic travels across worlds. Developed in collaboration with SW Network, the film presents a gentle narrative that reflects how belief quietly connects people, nature, and moments of joy.
    Set against a backdrop of warmth and optimism, the film unfolds through an unexpected protagonist, a simple Christmas cookie. What begins as an ordinary moment inside a cosy home soon transforms into a magical journey that moves beyond human spaces, weaving through different environments and living beings.

    The story opens in a festive household, where the cookie is playfully taken by a squirrel. This small act sets off a chain of events that carry the cookie into the squirrel’s own celebration on a tree branch, filled with seasonal cheer. From there, the narrative shifts seamlessly as the cookie slips into the ocean, becoming part of an underwater Christmas gathering where a fish carries it forward.
    As the journey continues, the cookie is joyfully passed along by a dolphin leaping through the waves, marking a transition from sea to sky. In mid air, the dolphin tosses the cookie to a bird, which carries it back into the city. The journey comes full circle when the bird gently delivers the cookie to the children who had wished for it, turning belief into a tangible moment of joy.

    Through this visually rich storytelling, the film reflects the idea that the magic of Christmas is not limited to people alone. It touches every living being, flowing across land, sea, and sky. The narrative avoids spectacle, instead embracing quiet hope and warmth, suggesting that festive magic often arrives softly and unexpectedly.
    The use of AI driven filmmaking plays a subtle yet significant role in shaping the film’s imaginative world. Rather than placing technology at the forefront, the film allows it to support emotion, creativity, and connection. In doing so, the narrative aligns with Haier’s broader vision of technology as an enabler of human stories rather than a distraction from them.

    With its gentle pacing and elements of magical realism, the film reinforces the belief that Christmas joy does not discriminate. It moves freely across boundaries and environments, finding its way to those who hold space for wonder.
    By blending storytelling, emotion, and technology, the festive film offers a reminder that belief remains at the heart of the season. Whether carried by a squirrel, a fish, a dolphin, or a bird, the magic of Christmas ultimately finds its way home.

    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • A Riverfront Runway Marks the Finale of Blenders Pride Fashion Tour in Kolkata 

    The Hooghly River became the setting for Anamika Khanna’s AK | OK showcase, with Ishaan Khatter appearing as showstopper.

    The Blenders Pride Fashion Tour brought its current season to a close in Kolkata with a riverfront showcase staged on the Hooghly River, turning the city’s historic waterfront into a live fashion setting. Set against the backdrop of the Howrah Bridge, the finale marked a departure from conventional runway formats, placing craft, scale, and setting at the centre of the narrative.
    The closing show featured an experimental collection by designer Anamika Khanna under her label AK | OK, with actor Ishaan Khatter appearing as the showstopper. Presented in collaboration with the Fashion Design Council of India, the Kolkata edition sought to question familiar ideas of Indian craftsmanship by treating it as a process in motion rather than a fixed tradition.

    The showcase unfolded on a barge anchored mid-river, transforming it into a floating stage. The opening sequence saw divers emerge onto the structure, followed by a carefully timed interplay of light, sound, and movement. Scaffolding elements were activated through lighting effects, while models appeared from within the structure to a high-energy score, creating a sense of build-up and momentum that carried through the show.
    Anamika Khanna’s AK | OK collection reworked traditional craft elements such as zardozi, chikankari, and mirror work by breaking them down and reconstructing them through sharp tailoring, metallic surfaces, and graphic interventions. The garments moved between structured silhouettes and fluid forms, with chainmail-inspired looks forming a strong visual statement before transitioning into sculptural pieces designed for movement.

    As the show progressed, responsive lighting and lasers tracked each step along the runway, heightening the sense of tension and rhythm. The narrative reached its closing moment with Ishaan Khatter’s arrival by speedboat, followed by a collective finale staged against the illuminated Howrah Bridge, bringing together performers and models in a unified visual conclusion.
    Ahead of the main presentation, guests were hosted aboard The Bengal Paddle, a vessel known for its historic interiors and river-facing views. Its Riverine Museum, housed within a former boiler room, features marine artefacts and installations tracing the history of the Hooghly, providing a cultural setting that complemented the evening’s focus on place and heritage.

    Speaking on the significance of the Kolkata finale, Debasree Dasgupta, Chief Marketing Officer at Pernod Ricard India, said that the tour has consistently aimed to shape fashion and cultural conversations. She noted that the closing chapter reflected the idea of craft as something that evolves through dialogue between heritage and present-day expression.
    Designer Anamika Khanna said that the collaboration allowed her to explore how Indian craftsmanship could be taken apart and reassembled for contemporary audiences. She described the response to the collection as energising, particularly in a setting where the city itself became part of the presentation.

    Ishaan Khatter, reflecting on his role in the show, said that the experience aligned with his interest in experimentation and pushing beyond the expected. He noted that seeing craft presented in a sharper, more expressive form, set against such a recognisable landmark, made the moment feel significant.
    Sunil Sethi, Chairman of the Fashion Design Council of India, said the collaboration brought together fashion institutions and creative forces to present a future-facing vision. He described the Kolkata edition as a celebration of creativity and culture that set the tone for what lies ahead in Indian fashion.

    With its final chapter staged on the Hooghly River, the Blenders Pride Fashion Tour concluded its season by shifting attention away from enclosed venues and toward open, public spaces. The Kolkata finale positioned fashion within the city’s living landscape, allowing craft, performance, and place to intersect in a way that left a lasting visual imprint.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • A Paris-Inspired Christmas Carnival Takes Shape at Korum Mall 

    Running from 6 December to 4 January, the festive installation combines Paris-inspired décor, weekend activities, and a shop-and-win campaign for visitors.

    Located in Thane, the mall has adopted the theme “Christmas in Paris” for its year-end celebrations. Visitors entering the premises are welcomed by a snowing Christmas tree installation at the entrance, setting the tone for the experience inside. The festive setup has been planned as a visual walk-through, with themed décor and lighting spread across common areas.
    At the centre of the installation is a large Eiffel Tower structure placed in the atrium, designed as the primary visual focal point. The structure has been positioned as a photo-friendly attraction, drawing visitors into the central space of the mall. Surrounding décor elements continue the Paris-inspired theme, combining Christmas motifs with references to the French capital’s architecture and street aesthetics.

    The festive programme extends beyond décor, with activities scheduled across weekends throughout December. These include children’s workshops, performances, games, and interactive sessions aimed at keeping the experience fresh for repeat visitors. The mall has positioned these activities as family-focused, allowing children and parents to participate together during the holiday period.
    On December 25, the carnival will include a dedicated Meet and Greet with Santa, offering children the opportunity to interact, share wishes, and capture photographs. The Christmas Day activity is expected to be one of the more popular moments within the larger programme, particularly for families visiting the mall during the holiday.

    Running alongside the installations and activities is the mall’s seasonal retail campaign, “Shop and Win a Trip to Paris.” The campaign links festive shopping with the chance to win a travel experience, encouraging visitors to engage with stores across categories during the celebration period. Mall officials have positioned the campaign as a way to connect the Paris theme with shopping-led participation.
    By combining large-scale décor, scheduled activities, and a retail incentive, Korum Mall aims to draw steady footfall through the festive season rather than concentrating activity on a single day or weekend. The extended duration of the carnival allows visitors to experience different elements across multiple visits.

    Korum Mall, which opened in 2009, is part of Kalpataru Retail Ventures Pvt. Ltd., a company of the Kalpataru Group. Located along the Eastern Express Highway, the mall is accessible from Thane city and the central suburbs of Mumbai and has established itself as a major retail and leisure destination in the region.
    Over the years, Korum Mall has received multiple national and international awards and is recognised for its design-led layout and scale. With a constructed area of nearly ten lakh square feet and a large retail footprint, the mall regularly hosts seasonal installations and public-facing events.

    The Paris-inspired Christmas carnival continues this approach, positioning the mall as a festive gathering space during the year-end period. By combining visual installations with activities and shopping incentives, the initiative seeks to offer visitors an experience that goes beyond routine retail, while remaining accessible to families across Thane.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Christmas Celebrated at Srishti Oasis Construction Site at GMLR 

    The Christmas initiative at the Srishti Oasis construction site recognised the efforts of nearly 150 on-ground workers shaping the upcoming luxury development.

    Christmas was marked with warmth and quiet celebration at the construction site of Srishti Oasis, as Srishti Group organised a festive initiative for the workforce building its upcoming luxury residential development at the GMLR junction. Held on December 24 in Mumbai, the celebration brought seasonal cheer to a site more accustomed to the rhythms of concrete, steel, and structured progress.
    The initiative, carried out under the theme “Building Homes, Spreading Joy,” was organised for nearly 150 on-ground workers currently engaged across the two towers under construction. Rising to 36 storeys, the towers form the core of Srishti Oasis, a project positioned as a major addition to the evolving residential landscape at the Goregaon Mulund Link Road junction.

    For the workers, the day unfolded differently from routine site schedules. Sweets were distributed across the construction floors, and moments of laughter and conversation filled spaces usually defined by precision and pace. The celebration transformed the active site into a setting of shared festivity, offering a pause that acknowledged the people behind the physical structure taking shape.
    Speaking on the occasion, Karan Villaitramani, Director, Srishti Group, emphasised the importance of recognising the workforce that drives every project forward. He said that the group’s developments are built on the dedication of its workers and that festivals like Christmas offer an opportunity to express gratitude, acknowledge effort, and reinforce a sense of belonging. He added that growth holds meaning only when it includes the people who contribute to it daily.

    The celebration was organised across the two under-construction towers, with activities spread throughout the site to ensure all workers could participate. The gesture reflected Srishti Group’s belief that while engineering and planning define a project’s form, it is human effort that gives it substance. Beyond timelines and milestones, the group views such moments as essential in building mutual respect and morale.
    Srishti Oasis, once completed, is expected to play a defining role in shaping the GMLR stretch as an emerging luxury residential corridor in Mulund. The project’s scale and location have positioned it as a significant development within the area, drawing attention not only for its design ambition but also for the pace at which it is progressing.
    The Christmas initiative aligns with Srishti Group’s people-first approach, where worker welfare and emotional well-being are regarded as integral to project success. The group maintains that construction is not solely about delivering premium homes, but also about fostering a culture of dignity, care, and shared purpose among those involved in the process.

    As Srishti Oasis continues to rise on Mumbai’s skyline, moments like these serve as reminders that every structure is built by individuals whose commitment often remains unseen. By bringing the spirit of Christmas to the construction site, the group reinforced its view that recognition and empathy are as important as design and execution in shaping meaningful developments.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Startup leadership takes center stage at Galgotias University with Vineeta Singh in dialogue with students 

    The Galgotias Dialogue Series features the SUGAR Cosmetics founder and CEO in a candid conversation on entrepreneurship, inclusion, and building purpose driven ventures

    Startup leadership took center stage at Galgotias University as the institution hosted an engaging edition of the Galgotias Dialogue Series featuring Vineeta Singh, Founder and Chief Executive Officer of SUGAR Cosmetics. Held in Greater Noida on December 24, 2025, the session drew strong participation from students, aspiring entrepreneurs, and members of the university’s growing start up community.
    The interaction offered students an opportunity to engage directly with one of India’s prominent entrepreneurial voices and gain insight into the realities of building and scaling a consumer brand in a competitive market. Vineeta Singh shared reflections from her entrepreneurial journey, focusing on the importance of resilience, clarity of purpose, and long term thinking in creating ventures that are both sustainable and impactful.

    During the dialogue, she spoke about the need to make the Indian startup ecosystem more accessible and inclusive for young founders. Emphasising mentorship and support systems, she encouraged students to remain grounded in problem solving and value creation rather than chasing short term outcomes. She highlighted that meaningful ventures are built through persistence and a willingness to learn from setbacks.
    The session also included an in depth interaction with student led start ups from Galgotias University. Vineeta Singh acknowledged the confidence and preparedness demonstrated by the students and appreciated the clarity with which they articulated their ideas. She noted that exposure to such platforms at the academic level plays a vital role in shaping entrepreneurial thinking at an early stage.

    She further commended the institutional environment at Galgotias University for actively nurturing entrepreneurship. Referring to the leadership at the university, she acknowledged the vision of Dr. Dhruv Galgotia, Chief Executive Officer of Galgotias University, and the consistent support extended to student entrepreneurs through structured platforms and mentorship initiatives. She observed that academic ecosystems that encourage experimentation and learning contribute significantly to the development of future founders.
    Speaking on the occasion, Dr. Dhruv Galgotia reiterated the university’s commitment to empowering students with the mindset and exposure required to translate ideas into real world ventures. He stated that interactions with industry leaders such as Vineeta Singh inspire students to think responsibly, innovate with intent, and contribute meaningfully to India’s entrepreneurial growth.

    The Galgotias Dialogue Series has emerged as a platform that connects students with accomplished leaders across industries, offering perspectives that go beyond textbooks and classrooms. By facilitating direct conversations with practitioners, the initiative reinforces the university’s focus on innovation, leadership development, and industry aligned learning.
    Through sessions such as this, Galgotias University continues to strengthen its role in preparing students for the evolving demands of the startup and business landscape. The dialogue with Vineeta Singh reflected the institution’s broader objective of fostering an environment where young entrepreneurs are encouraged to learn, question, and build with purpose.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Weskill Introduces Wena AI as a Fully Autonomous Education System Built in India 

    Scheduled for launch on 25 December 2025, Wena AI is designed to train students end to end without human teachers, managing learning, evaluation, career guidance, and emotional support.

    Weskill has announced the launch of Wena AI, described as India’s first fully autonomous education system designed to train students from start to finish without the involvement of human teachers. The platform is scheduled to go live on December 25, 2025, and is positioned as a technology-led response to long standing challenges of scale, access, and consistency in education delivery across India.
    According to the company, Wena AI functions as a complete, self-operating learning system rather than a supporting classroom tool. It independently handles instruction, evaluation, exam preparation, career guidance, skill development, and emotional support. Weskill states that the system has been built to manage the entire student journey, from identifying learning gaps to guiding career decisions, without reliance on human educators at any stage.

    The platform has been developed in India through a collaboration between Weskill and Google. The company describes Wena AI as fully indigenous in its design intent, built to respond to Indian educational realities while remaining usable across global markets. Its architecture is intended to allow simultaneous use by millions of students, addressing limitations caused by teacher availability and uneven teaching quality.
    Weskill has linked the launch of Wena AI to the national push for India-first technology systems, a direction frequently articulated by Prime Minister Narendra Modi and Union Education Minister Dharmendra Pradhan, particularly in the context of digital self-reliance and homegrown innovation. The company positions the platform as part of this broader effort to create domestic technology infrastructure in critical public sectors such as education.

    Unlike learning assistants that operate alongside teachers, Wena AI is presented as a system capable of functioning independently across the full learning cycle. It begins by assessing a student’s strengths, weaknesses, interests, and learning pace, and then designs a personalised roadmap. Instruction, assessments, and progress tracking are handled within the system, which continuously adjusts content and difficulty based on performance and engagement.
    A key component of Wena AI is its career guidance capability. The platform analyses academic performance, aptitude indicators, and market demand to suggest career paths, updating its guidance as the student progresses. Weskill states that this feature is intended to address the limited access to structured career counselling that affects many students, particularly in smaller cities and rural regions.

    The system also includes modules aimed at skill development and employability preparation. These include simulated interview environments across sectors, programming support for students learning to code, and language development tools designed to improve communication skills. Weskill notes that such features are intended to provide students with exposure and preparation that are often unavailable outside major urban centres.
    One of the more distinctive aspects of Wena AI is its built-in psychological support component, branded as WeCare. The company describes this module as a private, always-available companion designed to help students manage stress, anxiety, and academic pressure. Weskill links this feature to India’s shortage of accessible mental health professionals, particularly for young learners, and positions the system as a supplemental source of support rather than a replacement for clinical care.

    Weskill argues that traditional education models struggle to scale quality teaching due to cost, infrastructure limitations, and teacher-student ratios. By removing dependence on human instructors, Wena AI is presented as an attempt to deliver consistent instruction regardless of location or enrolment size. The company claims that each student receives a unique learning path, eliminating the standardised pacing that often leaves learners behind or unchallenged.
    The launch of Wena AI comes at a time when India faces a dual challenge in education. On one hand, there is a shortage of qualified educators, particularly in Tier 3 cities and rural regions. On the other, academic pressure and competition have increased without a corresponding expansion in counselling and support services. Weskill positions its platform as a response to both issues through automation and continuous personalisation.

    Wena AI is described as “Made in India” not only in terms of development but also in its design priorities. The system has been built to operate within Indian educational structures while remaining adaptable for use beyond the country. Weskill states that the platform is ready for global deployment, positioning India as a potential exporter of autonomous education technology.
    With the December launch, Weskill is entering a contested and closely watched space at the intersection of education, technology, and employability. The rollout of Wena AI will likely draw attention from educators, policymakers, and families alike, as it raises broader questions about how learning is delivered, who controls instruction, and how technology reshapes the role of teachers in the years ahead.

    The company describes Wena AI as its most ambitious initiative to date and a step toward redefining how large-scale education systems operate in a technology-driven era. How the system performs in real-world use, and how students respond to a fully autonomous learning environment, will be closely observed after its launch later this year.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Creative education in India takes a new turn as MAAC launches Career X and Creator X programs 

    Introduced alongside the 24FPS Creator Fest, the programs integrate industry practitioners, real world workflows, and specialised tracks across AVGC XR and the Creator Economy

    December 24, 2025, the programs were introduced alongside the 24FPS Creator Fest and during MAAC’s 25th anniversary year, marking a significant moment in the institution’s evolution.
    The new framework reflects a structured and layered approach to creative learning, designed to enhance employability while responding to the changing demands of the AVGC XR and digital content industries. Career X and Creator X are positioned as integrated academic pathways that combine foundational learning with specialised tracks and advanced career options, offering students clear outcomes aligned with industry expectations.

    A defining feature of the initiative is MAAC’s collaboration with 13 industry knowledge partners across post production, gaming, animation studios, content platforms, and technology companies. These partnerships bring industry practitioners directly into the learning ecosystem, ensuring that instruction reflects real world workflows and current professional standards. Confirmed collaborators include Cimpress, the parent company of VistaPrint, PhysicsWallah, Godspeed Gaming, Pocket Films, phantomFX, Rocket Science Animation, Cedge Productions, Pixel and Ratio, Resonance Digital LLP, Nilee Games, Mugafi, and Zebu Animation Studios. Canon has also joined as a knowledge partner, contributing to the Creator X curriculum and learning experience.

    The launch comes at a time when demand for skilled professionals across animation, visual effects, gaming, extended reality, and immersive media continues to rise. MAAC’s stated objective is to bridge the gap between academic instruction and industry readiness by embedding practical exposure, specialisation, and practitioner led learning within its academic structure.
    Speaking at the launch, Mr. Sandip Weling, Whole time Director and Chief Business Officer, Global Retail at Aptech Limited, said the creative industry now requires talent that is technically sound, adaptable, and capable of contributing from the outset. He noted that Career X and Creator X have been designed to offer learners clear learning outcomes, deeper specialisation, and exposure to real production environments, while also nurturing originality and storytelling skills that are central to creative professions today.

    The programs are structured to deliver hands on, industry relevant learning experiences across select career courses at MAAC. Students begin with their regular career focused course modules, building core skills during the initial phase of their academic journey. Once these fundamentals are in place, eligible and interested students can opt into the Creator X pathway.
    Creator X has been positioned as an industry integrated, practitioner led program aimed at preparing the next generation of digital creators for the rapidly evolving Creator Economy. Developed in collaboration with technology partners, content platforms, filmmaker communities, and creator networks, the program equips learners with the skills and exposure needed to ideate, produce, publish, and monetise content across multiple formats.

    The curriculum focuses on developing capabilities in short form video, digital comics, AI enabled workflows, and multi platform publishing. Alongside creative and technical skills, learners are also introduced to aspects of branding, monetisation models, intellectual property rights, and responsible content creation. The intent is to ensure that aspiring creators are not only production ready but also equipped to navigate the business and ethical dimensions of the digital ecosystem.
    At its core, the new academic structure offers students two distinct learning outcomes. Through Career X, learners continue on a path oriented toward studio based and industry roles within the AVGC XR sector. Alternatively, students with entrepreneurial ambitions or aspirations to build independent creative careers can enrol in the Creator X program, which focuses on creator led pathways and content driven ventures.

    Commenting on the launch, Mr. Abir Aich, Executive Vice President, Content, Academics and Emerging Technologies at Aptech Limited, said that MAAC has consistently led shifts in creative education in India. He noted that Career X strengthens industry aligned talent for the AVGC XR sector, while Creator X serves as a launchpad for young creators seeking to succeed in the fast growing Creator Economy. Together, he said, the programs form a future ready ecosystem designed to prepare learners for the next decade of digital careers.

    As MAAC marks its silver jubilee year, the introduction of Career X and Creator X represents a defining chapter in its institutional journey. The programs reinforce MAAC’s mission to expand opportunities for India’s creative talent base and support the country’s emergence as a global hub for animation, visual effects, gaming, and extended reality.

    By emphasising structure, industry alignment, and innovation, MAAC reaffirmed its commitment to nurturing creative professionals who are not only job ready but prepared for long term careers across studios, digital platforms, independent ventures, and entrepreneurial pathways. With these initiatives, the academy continues to position creative education as a foundation for India’s growing role in the global media and entertainment landscape

    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.