With adoption from Flipkart, Instamart, Zepto and 350+ brands, Wondrlab’s Hector now handles over ₹3500 crore in media budgets, expanding into the US and Japan with enterprise-grade data governance
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Wondrlab’s Hector Scales Globally as 350+ Brands Adopt Its Commerce-Media Platform
Three years ago, Hector began as an internal experiment within Wondrlab, created to help digital brands navigate an increasingly complex commerce-media landscape. Today, it stands as one of India’s most widely deployed marketing platforms, with more than 350 brands relying on it across ecommerce, quick commerce and digital retail. Its rapid rise, coupled with strong enterprise adoption, has taken the platform far beyond its original ambition. Hector now enters global markets, with operations expanding to the United States and Japan.
Hector’s growing relevance has also earned international recognition. It is listed among Amazon Ads Top 20 Innovation Partners globally, and is the only company from India to hold this distinction. The platform is also ISO certified and SOC compliant, which enables enterprise clients to operate within stringent data governance requirements. These compliance standards have become increasingly important as brands expand their digital footprint across markets and rely on deeper integration of data for campaign decisioning.
Rakesh Hinduja, Co-Founder of the Wondrlab Network, describes Hector as an example of India’s ability to build globally competitive platforms. He explains that Wondrlab’s intention has always been to build products that sit at the centre of business transformation, not at the edge of marketing. The adoption of Hector by hundreds of clients, and its expansion into high-value markets, reflects the potential of Indian engineering to compete at a global level. He notes that this is the next phase of Wondrlab’s ambition, where technology created in India can scale internationally and deliver measurable commercial impact.
Hector also functions as a central pillar within Wondrlab’s full-funnel marketing transformation ecosystem. Over the past year, the network has grown across geographies and categories, supported by rising demand for proprietary platforms that bring clarity to complex retail environments. Hector’s data architecture allows brands to make decisions based on variables that affect revenue and return on ad spend. Brands can analyse media signals using Amazon Marketing Cloud, Amazon DSP, Rapid Retail Analytics, Amazon Marketing Stream and other advanced Amazon technologies.
Together, these companies support Wondrlab’s full-funnel approach, where brand creation, performance marketing, retail commerce and data-led automation operate in a single aligned ecosystem. Hector’s expansion into global markets therefore strengthens not only the platform itself but the broader network’s presence in mature digital economies.
Wondrlab’s leadership sees this as a defining moment for Indian product development. Hector shows that innovation born in India can scale into markets known for their competitiveness and depth. Its growth is also a sign of how digital-first brands have matured, moving from short-term optimisation to long-term retail strategy.
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Messaging Isn’t Enough: How Chat360 and Meta Are Rewriting WhatsApp for Voice-Led Support
With over 300 enterprise clients in five countries, Chat360 now offers native WhatsApp voice calls through Meta’s API. The feature enables real-time customer support and sales automation within one of the world’s most widely used messaging platforms.
For years, enterprises have treated WhatsApp as a digital front desk. It has functioned as a space for scripted replies, broadcast messages and chatbots. As customer expectations evolve and conversations grow more complex, it has become increasingly clear that messaging alone is no longer enough.
Chat360 has partnered with Meta to introduce native WhatsApp voice calling for enterprise users. This new capability is now part of Chat360’s low-code omnichannel platform and allows brands to offer real-time voice support through WhatsApp Business. For companies across retail, banking, real estate, education, travel and healthcare, this changes WhatsApp from a static support tool into a live communication channel.Sunnyraj Agarwal, Founder and CEO of Chat360, describes this change as a natural step in how customers already behave. He notes that WhatsApp is now the most preferred way for people to interact with businesses. With voice support designed into Chat360’s platform, enterprises are now able to hold meaningful conversations with customers at the exact moment they are needed.
The integration is available to all Chat360 customers who use the WhatsApp Business API. There is no technical setup required. Calls function within the same WhatsApp conversation thread without external tools. Customers can speak directly to sales or support teams, and all voice activity is stored along with chats, CRM updates, tickets and campaign data.This solves a long-standing limitation in enterprise communication. Until now, businesses could reply to questions on WhatsApp but had no natural way to shift into a live conversation. Customers often faced delays, channel switching and fragmented experiences. With this update, a customer who responds to a campaign or asks a question about pricing can now receive a voice call from an agent in the same thread and in real time.
Chat360’s approach is both functional and intelligent. The platform uses agentic AI models to automate call flows, personalise scripts and route interactions based on customer behaviour and sentiment. Voice data is combined with message history and CRM records to create a complete view of the customer. Agents receive context before every call and campaigns can be adjusted based on interaction results.Businesses that have begun using the feature report stronger results in lead conversion, faster response times and more personalised support. Sales calls triggered from WhatsApp campaigns show higher closure rates. Dormant leads have been revived through automated outreach that blends voice and messaging.
For industries where trust and urgency matter, such as real estate, education and banking, voice communication adds a human element that text alone cannot deliver. Homebuyers can request a call immediately after viewing a listing on WhatsApp. Parents can speak with academic advisors. A banking customer can solve a transaction issue through live assistance without needing an additional app.Chat360 supports multilingual voice communication, which allows enterprises to provide service in regional languages. This is particularly valuable for brands operating across India, Southeast Asia and the Middle East.
The platform is built on Meta’s approved WhatsApp Business API and follows strict security and compliance standards. All calls are encrypted and consent-based. Brands can activate the feature with the same ease as enabling chatbot automation or broadcast messaging.The result is a more human customer journey. While many assume that automation reduces the personal touch, the opposite is true in this case. With voice calling connected directly to customer history, agents gain a clear understanding of the conversation before the call begins. This helps them offer relevant information and communicate with clarity and empathy.
Voice call transcripts and outcomes are also recorded and visible in CRM dashboards. Support leaders can measure performance, recognise patterns and improve team efficiency. Automated scheduling, proactive follow-ups and campaign-driven voice outreach all work from a single interface.Sunnyraj Agarwal views this development as a significant step for enterprise communication. He explains that customers do not want to be transferred repeatedly between chat and call centres. They want a complete and consistent conversation within the channels they already use. With native voice calling built into WhatsApp, that experience is now possible.
This article is prepared for Prittle Prattle News under the editorial leadership of Smruti Bhalerao. It highlights a shift in how enterprises think about presence and availability. As brands adopt voice-led support, platforms like Chat360 are helping reshape the meaning of customer connection.With no-code deployment, multilingual capabilities and seamless integration across digital touchpoints, WhatsApp voice support is no longer an emerging idea. It is active, accessible and reshaping how enterprises communicate at scale.
The future of business communication depends on more than fast responses. It depends on being available when it matters. Chat360’s voice calling integration allows enterprises to meet that expectation.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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From Sydney to Silicon City: UNSW to Launch Bengaluru Campus in 2026
With UGC approval in hand, the Australian university will offer degrees in tech, business and media from 2026, opening new doors for Indian students
The University of New South Wales (UNSW), ranked among the top 20 universities globally, has received formal approval from India’s University Grants Commission (UGC) to establish its first international campus in Bengaluru. The campus is expected to open in August 2026, offering Indian students the opportunity to pursue globally recognised degrees within the country.
The announcement was made during a ceremony in New Delhi, attended by India’s Minister of Education, Dharmendra Pradhan, and Australia’s Minister for Education, Jason Clare. The UGC has issued a Letter of Intent to UNSW, making it the highest-ranked global university to gain approval for a physical presence in India under the new foreign university guidelines.Located in the heart of India’s technology and innovation hub, the new campus will offer undergraduate programs in business, media, computer science, and data science, along with a postgraduate program in cybersecurity. All courses will follow UNSW’s academic standards, and degrees awarded will be equivalent to those offered in Sydney. Oversight will be ensured by UNSW’s Academic Board and joint governance mechanisms.
Speaking at the event, Professor Attila Brungs, Vice Chancellor and President of UNSW Sydney, described the development as a major step in the university’s international engagement strategy. He said that UNSW Bengaluru would provide Indian students with access to a world-class education closer to home, supporting both personal aspirations and national development priorities.“Education is a powerful force for opportunity and progress. By opening a campus in Bengaluru, we are building on decades of collaboration with India and creating new pathways for Indian students to gain a global education within their own country,” Professor Brungs said.
Jason Clare, Australia’s Minister for Education, welcomed the move as a new chapter in Indo-Australian educational ties. He noted that the internationalisation of Australian universities reflects a two-way exchange of ideas, people, and opportunity.
“This is not just about students coming to Australia. It is also about Australian universities going global. UNSW’s presence in India strengthens both our education systems and brings us closer together,” Clare said.The new campus builds on UNSW’s longstanding engagement with India. The university has partnered with leading Indian institutions including the Indian Institute of Science, IIM Bangalore, and the National Law School of India. It also collaborates with government agencies such as the Ministry of Road Transport and Highways and the Ministry of Steel.
UNSW Bengaluru is expected to contribute to India’s goals under the National Education Policy 2020, especially in the areas of internationalisation, research excellence, and enhanced graduate outcomes. The university also aims to integrate with the local innovation ecosystem through industry partnerships, internships, and collaborative research.
By locating the campus in Bengaluru, UNSW is positioning itself at the center of India’s knowledge economy. The city’s concentration of technology companies, research institutions, and start-ups offers students valuable exposure to real-world industry environments.
UNSW is consistently ranked as Australia’s most employable university and was recently named the most entrepreneurial university in the Asia-Pacific region. Its graduates are highly sought after by employers worldwide, especially in fields such as data science, engineering, cybersecurity, and business.With the launch of the Bengaluru campus, UNSW hopes to offer Indian students a globally recognised academic experience while also contributing to India’s growing status as a destination for world-class higher education.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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Zithara AI and Leading Jewellery Brands Drive a New Era of Customer Memory in Indian Retail
The three‑day conference unites 150+ educators, researchers and industry experts for keynotes, panels and workshops shaping the future of CS education
India’s jewellery market is entering a new phase of technological transformation, where the key competitive advantage is no longer the carat of a diamond but the memory of a brand. With the sector expected to grow from $93 billion in 2025 to $195 billion by 2032, according to Grand View Research, jewellers across the country are under pressure to modernise not just their showrooms but their systems of remembering.
In traditional formats, the family jeweller held power not just through inventory but through emotional intelligence. He remembered wedding anniversaries, family milestones, and product preferences, often handwritten in a ledger or retained in personal memory. However, this high-touch model is now straining under the demands of scale, omnichannel interactions, and rising consumer expectations.One of the most pressing issues is what the industry now calls touchpoint leakage. A single customer’s buying journey might begin with an Instagram message, followed by a WhatsApp query, an in-store visit, and multiple website interactions. These actions remain disconnected in many legacy retail systems, leaving store staff unaware of what a customer has already explored online or asked previously. McKinsey research warns that such disjointed engagement can cost businesses between 4 and 10 percent of their annual gross margins. The National Retail Federation has further highlighted that nearly three-quarters of customers expect seamless omnichannel interactions as a standard, not a luxury.
To resolve this memory crisis, jewellers are replacing static Customer Relationship Management systems with more intelligent, autonomous solutions. One of the key players in this emerging landscape is Zithara AI, a Hyderabad-based technology provider specialising in what they call agentic AI, systems built to adapt to the high-touch demands of luxury retail.Zithara AI’s solution is grounded in its proprietary Model Context Protocol, which allows retailers to build a real-time behavioural profile of each customer. Instead of treating all inquiries equally, the platform interprets patterns such as browsing frequency, product types, and family life events to create what the company calls a customer DNA. This allows retail teams to reach out at the right time, with the right product, using the right platform.
The transformation is playing out in two major tracks. On one end, large jewellery brands are investing heavily in unifying their customer data across hundreds of stores and digital channels. These initiatives involve technology partnerships to build consolidated data systems for hyper-personalised outreach. On the other end, more agile brands are integrating AI-native platforms like Zithara to immediately activate memory-driven customer intelligence without a complete systems overhaul.The outcomes are already visible. Jewellery brands that previously relied on manual data entry are now using Zithara AI’s automated tools to capture leads across Facebook, Google, and walk-in traffic, leading to complete visibility into customer intent. Repeat purchases, once dependent on instinct and seasonal promotions, are now driven by context-aware nudges, timed to family functions, anniversaries, or past buying patterns. Dormant customers, long considered lost, are being reactivated through automated messaging campaigns triggered by digital footprints.
Perhaps the most transformative outcome is the rise of what insiders call the augmented associate. AI is not replacing floor staff. Instead, it is enhancing them. A store manager, equipped with a mobile AI assistant, can now walk into a consultation fully aware of a customer’s past purchases, saved designs, and even recent browsing history. The interaction feels familiar, informed, and human. It achieves the personal touch of a legacy jeweller but at the operational scale of a nationwide chain.While the term agentic AI might sound futuristic, its application is rooted in retail pragmatism. By decentralising memory from a few key staff and embedding it into operational systems, brands are making their frontline more resilient, more responsive, and more respectful of the customer’s time and history.
The broader implication of this shift is not limited to the jewellery industry. As digital interactions multiply and customer patience shortens, the ability to remember at scale has become a market differentiator across sectors. But in jewellery, where sentiment, tradition, and timing matter deeply, this memory gap can cost not just a sale but a relationship.Zithara AI’s work is a reflection of this evolution. By building technology around the nuances of Indian retail, where family events drive buying decisions and customers expect familiarity, they are offering jewellers not just a software product but a method to preserve the legacy of relationship-based selling in a modern context.
As India’s jewellery market continues its rapid growth, the brands that will lead are those who can balance memory with scale. Forgetting is no longer an option. The tools are here. The intent is clear. The future will be defined not by who sells more, but by who remembers better.
This story is reported by Prittle Prattle News, featuring you virtuously under the editorial direction of Smruti Bhalerao, who continues to spotlight how Indian industries are navigating the intersection of heritage and innovation.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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Bajaj Finance’s Arthsutra Samvad Empowers Remote Villages in Andhra with Fraud Awareness and Savings Education
As part of RBI’s literacy initiative, Bajaj Finance engages 75 tribal residents in Araku Valley on ATM misuse, scam prevention, and savings habits
In the hilly terrains of Gondivalasa village under the Chinalabudu Panchayat of Araku Mandal, financial literacy took centre stage as Bajaj Finance Ltd. brought its ‘Arthsutra Samvad’ programme to the region. The initiative, conducted under the Reserve Bank of India’s national financial literacy framework, focused on engaging tribal communities in real-world conversations about money, fraud, and financial discipline.
On December 6, a similar outreach was held in Minimuluru village of Paderu Mandal, reinforcing the company’s commitment to rural and underbanked regions. Through this pan-India campaign, Bajaj Finance aims to build lasting financial awareness across villages, especially in areas where access to formal financial services remains limited.The event at Gondivalasa welcomed around 75 participants, most of whom were members of tribal households. The gathering was marked by the presence of senior local figures, including Shri Panchadi Govind, Deputy Tehsildar of Araku Mandal, Shri B. Upender, Sarpanch of Chinalabudu Panchayat, and Shri Rayavarapu Venkatarao, representing the Naandi Foundation. Together, they underscored the urgent need for awareness and the risks posed by lack of access to reliable information.
Bajaj Finance’s Arthsutra Samvad is structured as a ground-level platform designed to reach citizens who are often excluded from mainstream banking discourse. It moves beyond presentations and engages people in direct, situation-based learning. At the heart of the programme is a simple but urgent mission: to equip individuals with the knowledge to identify and resist fraud, protect their savings, and manage money with confidence.Deputy Tehsildar Shri Panchadi Govind addressed the audience with a stark reminder. “There have been many instances where individuals arrive at a bank branch only to realise their savings have vanished. Without knowing, they have become victims of fraud. Awareness can prevent this. It empowers communities to stand firm against exploitation,” he said, urging participants to make saving and budgeting a routine practice.
Sarpanch Shri B. Upender highlighted how illiteracy is often exploited by fraudsters. “We’ve seen cases where people have unknowingly handed over their thumbprints or ATM cards. These acts of trust are misused by others to withdraw money without consent,” he said. He appealed to the community to remain cautious and alert, particularly when using ATMs or online platforms. “Talk to your families, talk to your neighbours. Share what you learn. That is how awareness spreads.”Echoing the same message, Shri Rayavarapu Venkatarao from the Naandi Foundation addressed the participants with practical advice. He warned villagers about too-good-to-be-true money offers and shared real examples from nearby regions where residents fell prey to financial scams by downloading .apk files or allowing others to access their bank accounts. “Nothing comes free,” he cautioned. “If something feels suspicious, it likely is. Stay away from people offering easy money in exchange for your bank details.”
A vital part of the programme was the awareness session on helpline number 1930, which citizens can use to report cyber fraud. The participants were educated about common forms of digital fraud including ATM skimming, phishing links, fake investment schemes on WhatsApp, and scams involving suspicious .apk files. The session also covered how to use mobile phones responsibly and how to avoid installing unverified apps that can compromise financial data.The format of Arthsutra Samvad combines interaction, local language explanations, and community dialogue to communicate essential financial practices in a relatable manner. Through group discussions and shared stories, participants are encouraged to think critically about how they manage their money, who they trust, and what precautions they take before engaging in any financial transaction.
In addition to highlighting fraud, the programme emphasized building habits like saving regularly, budgeting monthly income, and preparing financially for emergencies. Topics such as responsible borrowing and understanding interest rates were addressed using everyday examples. Participants were also shown how to read bank statements, identify unauthorized withdrawals, and understand the implications of over-dependence on informal credit.The initiative also intends to strengthen community-based financial culture by involving panchayats, self-help groups, and local institutions. Bajaj Finance plans to continue the programme through cultural events, expert-led sessions, and interactive formats that simplify finance without losing the seriousness of the message.
A spokesperson from Bajaj Finance stated, “As part of our responsibility within the 100-year-old Bajaj Group, we believe in enabling inclusion at the grassroots. Arthsutra Samvad is not just about teaching financial terms. It is about helping people understand what financial safety means, especially for the unbanked and underserved. We want to bring people into India’s financial mainstream, and that begins with trust, understanding, and awareness.”This initiative is part of Bajaj Finance Ltd.’s broader pan-India campaign aimed at bringing financial inclusion to rural, tribal, and remote parts of the country. Backed by RBI’s nationwide literacy efforts, Arthsutra Samvad represents a model of what financial education can look like when it is adapted to the lived realities of its audience.
Bajaj Finance, a part of the Bajaj Finserv family, continues to work at the intersection of financial services and social responsibility, anchoring its community engagements in direct dialogue and practical education. The company’s presence in Andhra Pradesh through Arthsutra Samvad showcases its intent to deliver change where it is needed the most.The financial literacy events in Araku district are expected to inspire similar workshops across the region. With continued support from local administration and community partners like the Naandi Foundation, the campaign aims to deepen its roots and reach more remote households in the coming months.
The story was reported by Prittle Prattle News, featuring you virtuously under the leadership of Editor-in-Chief Smruti Bhalerao, who continues to spotlight stories that emerge from India’s most resilient and often underrepresented communities.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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ACM COMPUTE 2025 Begins at IIT Ropar with National and Global Voices in Computing Education
The three‑day conference unites 150+ educators, researchers and industry experts for keynotes, panels and workshops shaping the future of CS education
The Indian Institute of Technology Ropar (IIT Ropar) has inaugurated the ACM COMPUTE 2025 conference, a national-level platform for innovation and collaboration in computing education. Running from December 7 to 9, the three-day event is being hosted in collaboration with the India chapter of iSIGCSE and supported by the Association for Computing Machinery (ACM) and SIGCSE, attracting over 150 delegates from academia, research institutions, and the technology industry.
The opening ceremony was led by Prof. Rajeev Ahuja, Director of IIT Ropar, who welcomed participants to engage with the evolving challenges and opportunities in computing education. Attendees include representatives from Tier 1 institutions, private universities, Tier 2 and Tier 3 colleges, and several global organizations, with a strong emphasis on promoting pedagogical innovation across India’s diverse academic landscape.This year’s conference features an impressive lineup of six keynote speakers addressing emerging themes in CS education. Featured speakers include Prof. Tanmoy Chakraborty, winner of the ACM Outstanding Contribution to Computing Education (OCCE) Award, Prof. Maria Mercedes T. Rodrigo, Prof. Clif Kussmaul, Dr. Tanuja Ganu, Dr. Radhika Trikha, and Shoaib Dar. Their talks delve into topics ranging from teaching natural language processing in the age of large language models (LLMs) to integrating AI into curriculum design and digital pedagogy.
Panel discussions throughout the event are spotlighting two of the most urgent themes in computing education today: bridging the gap between academia and industry, and navigating the role of AI in teaching and learning. Both sessions are designed to promote cross-sector collaboration and equip educators with forward-looking strategies.Parallel paper presentation tracks are showcasing original research on curriculum design, assessment innovation, computing education in Indian contexts, and inclusive learning strategies. A dedicated “Best Practices & Ideas” session honors the legacy of Prof. V. Rajaraman, a pioneering figure in Indian computing education, and reflects on how future curricula can be architected to meet the challenges of a fast-evolving digital world.
Major sponsors and institutional supporters include Google, GitHub, Flame University, Persistent Systems, TCS Research, NPTEL, IIT Madras BS Degree Programme, and Neysa, among others. The conference has also received strong backing from ACM India and its academic network, reflecting a united effort to strengthen computing education across all institutional levels.One of the unique strengths of COMPUTE 2025 is its commitment to inclusion, with a significant number of educators from Tier 2 and Tier 3 colleges participating through sponsorships and academic outreach, helping extend cutting-edge teaching practices to underserved geographies.
As COMPUTE 2025 progresses over its three days, it continues to be a vital space for CS educators and practitioners to connect, share, and adapt. With AI transforming how education is delivered and digital technologies reshaping learner expectations, the conference is helping build the roadmap for India’s next era of computing education, one that is inclusive, globally competitive, and aligned with local realities.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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India-Australia Skills Dialogue Moves Toward Joint Training Standards in Construction, Sports and Digital Sectors
India proposes a recurring skills summit with Australia; ministers explore qualification parity, curriculum design, and partnerships between national training institutes
India and Australia came together in New Delhi on December 8, 2025, for the third meeting of the Australia–India Education and Skills Council (AIESC), reaffirming their shared vision to deepen cooperation in workforce development and mobility. The dialogue was co-chaired by Shri Jayant Chaudhary, Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, and Hon. Andrew Giles MP, Minister for Skills and Training, Commonwealth of Australia.
The session marked a significant moment in the upward trajectory of bilateral engagement between the two countries, with a clear focus on creating structured training pathways and harmonised standards to support the seamless movement of skilled professionals. Both ministers agreed to fast-track the operationalisation of the Mutual Recognition of Qualifications mechanism, which would allow equivalence across skill certifications. The proposed direction includes co-designing bridge courses to ensure that skilling programs are aligned with industry demands in both nations.
Shri Jayant Chaudhary proposed the creation of an Annual India Australia Skills Meet to serve as a recurring platform for reviewing progress, identifying new areas of cooperation, and keeping both countries’ training ecosystems responsive to shifting industry requirements. This summit is envisioned to alternate between India and Australia, fostering continuity in strategic alignment.
One of the key themes that emerged during the meeting was the sports economy. With India’s bid to host the 2030 Commonwealth Games and Australia set to host the 2032 Brisbane Olympics and Paralympics, the conversation moved towards how both countries could use these global events to create employment and skills opportunities. The sports and wellness sector was recognised as a high-potential area that could contribute up to 2% of India’s GDP, if supported by targeted skilling efforts and international collaboration. Australia’s global expertise in sports technology and management was identified as a natural complement to India’s expanding capacity in sports manufacturing and its growing gig economy workforce.
In preparation for global standards in advanced construction, a sector that will be critical in the lead-up to both countries’ major sporting events, both sides discussed the need for joint curriculum development, certification pathways, and training practices that reflect real-time infrastructure needs. The anticipated demand in the construction sector was linked directly to upcoming sports-related infrastructure expansion.
Further discussion explored collaborative models between India’s training institutions, including Industrial Training Institutes (ITIs) and National Skill Training Institutes (NSTIs), and Australia’s Technical and Further Education (TAFE) network. These partnerships are expected to extend across multiple domains such as mining, digital technology, hospitality, renewable energy, logistics, and green jobs.Shri Jayant Chaudhary also reiterated India’s focus on preparing for future skills, particularly under the Skilling for AI Readiness (SOAR) initiative. He emphasised the importance of not just technical preparation, but also the development of ethical frameworks to ensure digital adoption is balanced and responsible. The ministers collectively agreed that workforce mobility must be underpinned by quality training, sectoral alignment, and shared principles.
During the dialogue, Shri Jayant Chaudhary stated that India and Australia are natural partners in shaping the global workforce. He noted that by strengthening pathways, aligning standards, and building on each other’s sectoral capabilities, the two countries can create opportunities for youth while addressing dynamic labour market needs. He also formally proposed the annual skills meet, calling it a mechanism that could support deeper institutional cooperation and equivalence in selected trades.Hon. Andrew Giles MP, in his remarks, acknowledged the value of the partnership and highlighted that with major global sporting and economic milestones on the horizon, skills collaboration will be key to delivering mutual benefit. He underlined Australia’s commitment to shared training initiatives, joint curriculum models, and partnerships that address real industry requirements.
The meeting saw the participation of senior officials from the Ministry of Skill Development and Entrepreneurship (MSDE), the Directorate General of Training, the National Council for Vocational Education and Training (NCVET), and the National Skill Development Corporation (NSDC). Representing the Australian government were officials from the Department of Education and its Skills and Training agencies, reinforcing the high-level engagement on both sides.The session concluded with a joint commitment to maintain momentum through ongoing dialogue, pilot initiatives, and institutional linkages that enable training quality, facilitate professional movement, and build readiness for emerging sectors. The India–Australia skills engagement will now proceed with a shared intention to convert frameworks into implementable models that benefit both economies and their respective youth populations.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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Olive Hotel Hitech City begins operations in Hyderabad with AI-first accommodation for corporate travellers
The 73-room Madhapur property introduces a frictionless stay experience powered by AI-driven check-ins and digital guest services
Olive by Embassy has officially launched its latest hotel in the heart of Hyderabad’s Hitech City, marking the brand’s entry into Telangana. The new 73-room property is located in Madhapur, one of Hyderabad’s most prominent business and technology hubs. Designed for corporate and long-stay travellers, the hotel integrates AI-driven operations and smart systems to deliver a seamless, tech-first hospitality experience.
With this launch, Olive by Embassy strengthens its strategy of expanding into high-growth metro markets, targeting locations where business travel is accelerating. Hitech City, known for its concentration of IT parks, multinational companies, and global capability centers, provides the ideal setting for Olive’s modern, self-sufficient accommodation model.The newly opened hotel offers a host of features designed around speed, comfort, and digital convenience. Guests can check in via an AI-enabled kiosk with live video reception support. Service requests are managed through a cloud-based system, while rooms are equipped with intelligent controls for lighting, air conditioning, and security. This operational model removes traditional friction points, allowing for faster turnaround and greater control for tech-savvy travellers.
“Our Hyderabad launch represents a key milestone in building our metro-market presence,” said Kahraman Yigit, CEO and Co-founder of Olive by Embassy. “As business travel becomes more demanding, our focus is to provide consistent, efficient hospitality with minimal dependency on traditional systems. This new property is built to serve today’s professionals who value speed, predictability, and digital access.”
The standalone G+7 hotel features modern rooms with ergonomic workspaces, high-speed connectivity, and flexible layouts suitable for short or extended stays. Other amenities include a 45-seater restaurant offering multi-cuisine menus and a compact fitness centre, all located within easy access to major commercial zones such as Gachibowli and the Financial District.Hyderabad now serves as a regional anchor for Olive’s broader South India expansion. The brand plans to launch ten new properties in and around the city over the next 12 to 18 months, focusing on high-traffic zones near tech parks, residential clusters, and the airport corridor.
The launch follows a string of recent milestones for Olive by Embassy, including the rollout of its AI-native hospitality platform and a strategic licensing agreement to bring Spark by Hilton to India. With operations already live in Bengaluru, Pune, Mysuru, Vijayawada, and Chikmagalur, the brand continues to scale its portfolio of tech-forward, service-light hotels across the country.
For business travellers seeking speed, simplicity, and smart service, Olive Hotel Hitech City offers a new kind of stay designed for efficiency, powered by automation, and backed by one of India’s most forward-looking hospitality companies.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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MET Institute of Mass Media Sets World Record with 9.5-Foot Trophy Built from E-Waste
Certified by the Global Book of Excellence, the 350-kg eco-conscious installation reflects MET’s vision for sustainable creativity and student-led innovation
MET Institute of Mass Media (MET IMM) has earned a prestigious World Record recognition from the Global Book of Excellence, England, for a pioneering student-led initiative that exemplifies creative sustainability. The award was conferred for the design and live construction of a striking 9.5-foot trophy made entirely from e-waste and recycled materials, reflecting the institute’s commitment to innovation, environmental responsibility and experiential learning.
The World Record Certificate was formally presented at the MET Bhujbal Knowledge City campus in Bandra by Mr. Shrikant Kale, Secretary of the Global Book of Excellence, and received on behalf of the institution by Hon. Trustee Shri Pankaj Bhujbal. The monumental trophy, weighing an impressive 350 kilograms, was built live on November 18, 2025, during a six-hour installation process that engaged a dynamic team of 69 students from MET IMM. The reveal took place on December 5, ahead of METamorphosis 2025, the institute’s annual intercollegiate media festival scheduled from December 11 to 13.
Crafted under the theme of sustainability and transformation, the installation was entirely conceptualized, designed and executed by students across disciplines including media, communication, production, fabrication, and design. The final piece represents the convergence of art, technology, and purpose. It will be awarded to the Best College in Mumbai at the upcoming METamorphosis 2025, based on cumulative performance in cultural, media, intellectual, journalism, and sports segments.
The initiative was shaped by the vision of Shri Pankaj Bhujbal and supported by Smt. Vishaka Bhujbal, Senior Management Representative. The academic direction was led by Dr. Priya Menon Nair, Director of MET IMM, while acclaimed visual artist Dr. Sumeet Patil mentored students through the structural and artistic development. Speaking at the unveiling, Shri Pankaj Bhujbal said the project stands as a tribute to the late Founder Chairman Shri Chhagan Bhujbal, and celebrates the enduring values of creativity, sustainability and leadership that the institution seeks to foster.
Student leaders Ronak Thakkar and Althea Sequeira played a pivotal role in spearheading the execution, working in collaboration with their 67 teammates to manage logistics, aesthetics, and project management. Their leadership underscores the ethos of MET IMM—developing future-ready professionals who lead with clarity, purpose and innovation. The festival’s central theme, Mediaverse – Where Thoughts Glow and Time Flows, echoes through the trophy’s design and message.
As a symbol of environmental consciousness and academic excellence, the sustainable trophy is already being viewed as a landmark contribution within Mumbai’s education and creative circuits. From repurposing discarded electronics to choreographing a live-build in a high-pressure timeline, the project showcases what young minds can achieve when given the platform to create, collaborate and contribute meaningfully to the world around them.Established in 1989, Mumbai Educational Trust (MET) is a pioneering academic institution that spans multiple disciplines, with programs accredited by universities and autonomous authorities alike. The MET Institute of Mass Media was founded in 2005 and is known for its top-ranked postgraduate programs, industry-relevant curriculum and advanced infrastructure including a 4K media studio. The institute was recently awarded a DIAMOND rating by QS I-GAUGE and has been named the “Outstanding Institute for Mass Media Management” by the World Education Summit.
Admissions are now open at MET IMM for the academic year 2025–26. As preparations for METamorphosis continue, the 9.5-foot trophy stands tall not just as a piece of art but as a beacon of possibility, celebrating the spirit of teamwork, sustainability, and creative ambition.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub
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From Plastics to Precision Ag: Jyoti Global Plast Launches AeroCrop Spraying Drone for Farmers
Engineered for rugged field use and daily efficiency, AeroCrop offers Indian farmers autonomous spraying with consistent coverage, radar-based navigation, and low input waste.
Jyoti Global Plast, a company with over four decades of expertise in precision plastics and composites, has officially announced the launch of AeroCrop, a high-performance agricultural drone designed to support precision spraying in Indian farming environments. Marking its strategic entry into agri-tech, the company’s latest innovation offers an autonomous aerial platform that enhances efficiency, reduces chemical wastage, and supports sustainable farming practices.
Built for daily operations across diverse terrains, AeroCrop is capable of spraying up to 30 acres per day, with a flight endurance of up to 29 minutes unloaded and 22 minutes with payload. It features a 10-liter onboard tank, delivering controlled spray patterns through flat jet and centrifugal nozzles, ensuring uniform droplet distribution. Farmers can cover an acre in five to eight minutes, significantly reducing labor time and exposure to agrochemicals.
At the heart of the drone’s precision capabilities lies its radar-guided navigation system, allowing real-time terrain tracking, altitude control, and obstacle detection. These features empower operators to execute fully autonomous spraying missions, making the process safer and more accurate, especially for those unfamiliar with advanced drone tech.
“Our approach with AeroCrop was to solve real-world challenges faced by farmers—accuracy, simplicity, durability, and cost-efficiency,” said Deven Shah, Whole Time Director and CEO of Jyoti Global Plast. “By combining our strong manufacturing legacy with smart aerial technology, we’re giving farmers a practical tool that delivers measurable impact.”AeroCrop is aimed at both small and mid-size farms looking to modernize field operations without steep learning curves or heavy investments. Its modular build and easy maintenance also support long-term field usage and fleet scaling for agri-service providers.
This launch follows Jyoti Global Plast’s steady diversification into unmanned systems. Earlier in the year, the company introduced a surveillance UAV tailored for infrastructure and security applications, followed by an industrial drone system for cleaning solar panels and building exteriors, already adopted by a commercial solar EPC player.Headquartered in Navi Mumbai, Jyoti Global Plast operates four manufacturing plants across Maharashtra. Its production portfolio includes blow and injection molding, fiber-reinforced polymer (FRP) solutions, and lightweight components for sectors such as packaging, automotive, aerospace, and now unmanned aerial systems. The company recently made headlines with a successful IPO and its growing footprint in India’s defence and aerospace ecosystem.
With the launch of AeroCrop, Jyoti Global Plast is positioning itself as a future-forward manufacturer at the intersection of engineering excellence and smart farming innovation.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub