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  • India’s Innovation Ambition Accelerates as BioVaram Sets Up Centre for Excellence in Regenerative Medicine and AI-Enabled Health Technologies

    An MoU signed in the presence of Hon’ble Chief Minister Revanth Reddy brings BioVaram closer to establishing a landmark life-sciences hub with a ₹250 crore investment in next-generation regenerative and AI-powered health technologies

    India’s biotechnology landscape is set for a major boost as BioVaram announced the creation of a Centre for Excellence in Life Sciences that will advance research in regenerative medicine, tissue engineering, biomaterials, AI-driven bioanalytics and cell and gene therapy. The announcement was formalized through a Memorandum of Understanding signed with the Government of Telangana during the Telangana Rising Global Summit 2025.

    The initiative has been guided by Padma Bhushan Dr. K. I. Varaprasad Reddy, Founder of Shantha Biotechnics and Chairman and Mentor of BioVaram, along with Dr. Jaganmohan Reddy, Founder and Managing Director of the company. Their shared vision, supported by strong government participation, positions Telangana to become a global destination for frontier science and translational healthcare technologies.

    The MoU signing took place in the presence of Hon’ble Chief Minister Sri A. Revanth Reddy and Minister for Industries and Commerce Sri D. Sridhar Babu. The Government of Telangana has committed land within the upcoming Bharat Future City and is also expected to extend financial support for the development and operationalisation of the Centre. BioVaram, on its part, has committed an investment of ₹250 crore to build an integrated, future-focused research ecosystem.
    The Centre for Excellence will bring together advanced infrastructure for biomimetic materials, regenerative biology, exosome research, predictive AI models for biomedical applications and next-generation therapeutic development. It is expected to generate significant employment, including roles for world-class scientists, engineers, regulatory specialists and operational teams. The project will also create indirect opportunities across construction, logistics, supply chain and the wider innovation ecosystem.

    Dr. K. I. Varaprasad Reddy said that India must play a leading role in global innovation and that Telangana is well placed to drive this ambition. He described the Centre for Excellence as a reflection of what can be achieved through purposeful collaboration between government, science and industry.
    Dr. Jaganmohan Reddy added that the support of the Chief Minister and the Industries and Commerce Ministry has empowered BioVaram to move forward with the goal of creating a globally competitive research and development platform. He noted that the Centre will strengthen India’s presence in regenerative medicine and AI-enabled biotechnology in the years leading to 2047.

    BioVaram, the brand identity of UR Advanced Therapeutics established in 2020, has rapidly emerged as a pioneer in tissue engineering and regenerative medicine. The company is known for developing AI-enabled peptide design platforms for biomaterials, stem cells and exosome science. Its early promise has earned support from the ASPIRE Seed Fund, the BIRAC BIG Grant and investments from Bhavya Constructions, Dr. K. I. Varaprasad Reddy, Mr. Manoj Namburu and consortium partners.
    The company recently introduced its first AI-designed peptide for cell death detection and exosome identification, marking a significant step in translating computational research into practical healthcare solutions. Under the mentorship of Dr. Varaprasad Reddy, known for designing India’s first recombinant vaccine, BioVaram aims to convert scientific innovation into accessible therapies that uphold India’s commitment to equitable healthcare.

    BioVaram has also been recognised for its progress by several national initiatives, including winning the Maharathi Challenge 2025, receiving a visit from the Prime Minister during showcase sessions and being ranked among the Top 5 Startups at BioAsia 2024. These recognitions reinforce the company’s position within India’s emerging biotechnology landscape and its commitment to building a globally relevant research hub from Telangana.
    The Centre for Excellence is envisioned as a transformative step that will strengthen India’s leadership in life sciences, support breakthrough therapeutic development and contribute to the country’s long-term scientific and economic goals.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Technologists and Fertiliser Leaders Unite as FAI and Jagat Prakash Nadda Open Annual Seminar on Green Nutrient Management

    The three day seminar beginning today in New Delhi brings together senior policymakers, industry experts and scientific leaders to examine integrated nutrient management, climate aligned fertiliser technologies and the next steps for soil health reform

    India’s fertiliser sector entered a decisive moment today as the Fertiliser Association of India opened its Annual Seminar 2025 in New Delhi. The gathering, inaugurated by Shri Jagat Prakash Nadda, Hon’ble Union Minister for Chemicals and Fertilizers and Health and Family Welfare, brings together government leadership, technologists, scientists, economists and global experts to discuss the country’s next chapter in nutrient management. The event theme, Fertiliser Management for a Green Future, aligns with national ambitions for sustainable agriculture and emphasises the sector’s responsibility toward climate resilience, farmer wellbeing and food security.

    The seminar offers a preview of how India’s fertiliser ecosystem is preparing for long term transformation. Across its three day agenda, delegates will examine integrated nutrient management, climate smart fertilisers, balanced application methods and soil health technologies. These subjects sit at the centre of global conversations on sustainable agriculture. Context on these domains is available at https://en.wikipedia.org/wiki/Sustainable_agriculture, https://en.wikipedia.org/wiki/Soil_health and https://en.wikipedia.org/wiki/Fertilizer.
    The inaugural session was also attended by Ms Anupriya Patel, Minister of State, and Shri Rajat Kumar Mishra, Secretary, Department of Fertilizers. Their presence signalled the government’s commitment to guiding the industry toward green production pathways. The Department of Fertilizers, described at https://en.wikipedia.org/wiki/Department_of_Fertilizers, coordinates policy actions that shape India’s availability, affordability and long term security of nutrients.

    Mr S Sankarasubramanian, Chairman of FAI and MD and CEO of Coromandel International, reflected on the evolving expectations from the fertiliser sector. He noted that India must enhance food security while meeting sustainability goals across environmental, economic and social domains. The concept of food security is documented at https://en.wikipedia.org/wiki/Food_security. He added that the industry is committed to adopting resource efficient practices, advancing balanced nutrient management and working closely with policymakers to strengthen India’s position in global markets.
    FAI, established in 1955 and described at https://en.wikipedia.org/wiki/Fertiliser_Association_of_India, serves as the primary platform for knowledge exchange, research and policy dialogue within India’s fertiliser community. The Annual Seminar has grown into one of Asia’s most respected forums for nutrient science, fertiliser technology and sectoral innovation.

    India’s fertiliser landscape has expanded significantly over the last decade. Domestic production crossed 51 million tonnes in 2024 to 2025, compared to 38 million tonnes ten years earlier. The growth reflects capacity creation, modernisation of plants, technology upgrades and more diversified products. The importance of nitrogen, phosphorus and potassium in agriculture can be referenced at https://en.wikipedia.org/wiki/Macronutrient and https://en.wikipedia.org/wiki/Nitrogen_cycle.
    Today, more than 150 companies contribute to India’s nutrient supply chain, covering production, import, blending, distribution and soil advisory. The structure of this ecosystem connects closely with India’s agricultural economy, described at https://en.wikipedia.org/wiki/Agriculture_in_India. Nearly three fourths of India’s requirements are met through domestic manufacturing, with the remaining supplemented by imports from resource rich countries. India’s partnerships with Saudi Arabia, Jordan, Morocco, Qatar and Russia continue to play a crucial role in supply stability. These nations and their resource profiles are documented at https://en.wikipedia.org/wiki/Saudi_Arabia, https://en.wikipedia.org/wiki/Jordan, https://en.wikipedia.org/wiki/Morocco, https://en.wikipedia.org/wiki/Qatar and https://en.wikipedia.org/wiki/Russia.

    India’s fertiliser demand stands close to 70 million tonnes, second only to China as referenced at https://en.wikipedia.org/wiki/Fertilizer_in_India and https://en.wikipedia.org/wiki/Agriculture_in_China. Trends such as expanding irrigation coverage, diversification into horticulture and high value crops, and increased soil testing have shaped consumption patterns. Irrigation data can be reviewed at https://en.wikipedia.org/wiki/Irrigation_in_India.
    Dr Suresh Kumar Chaudhari, Director General of FAI, emphasised that India is entering a decade where science, innovation and digital intelligence will transform nutrient use. He highlighted the growing relevance of integrated nutrient management, where conventional fertilisers combine with alternatives such as bio fertilisers and organic formulations. Insights on bio fertilisers appear at https://en.wikipedia.org/wiki/Biofertilizer, and organic farming practices at https://en.wikipedia.org/wiki/Organic_farming.

    Integrated nutrient management has become a national priority, supported by flagship government programmes including PM PRANAM, documented at https://en.wikipedia.org/wiki/PM_PRANAM, the Natural Farming Mission at https://en.wikipedia.org/wiki/Natural_farming, Soil Health Cards at https://en.wikipedia.org/wiki/Soil_Health_Card, Paramparagat Krishi Vikas Yojana at https://en.wikipedia.org/wiki/Paramparagat_Krishi_Vikas_Yojana, GOBARdhan at https://en.wikipedia.org/wiki/GOBARdhan and Namo Drone Didi at https://en.wikipedia.org/wiki/Namo_Drone_Didi. These programmes reflect a shift from volume centric consumption to balanced, efficient and environmentally responsible nutrient use.
    India has also prioritised digital transformation in the fertiliser supply chain. The Direct Benefit Transfer model is linked to fertiliser delivery and is explained at https://en.wikipedia.org/wiki/Direct_Benefit_Transfer. These systems help ensure transparency in subsidy disbursal and year round nutrient availability for more than 140 million farming households, referenced at https://en.wikipedia.org/wiki/Demographics_of_India.

    Subsidy support continues to be central for keeping fertilisers affordable. In FY 2024 to 2025, allocations exceeded one point nine lakh crore rupees under Urea and Nutrient Based Subsidy frameworks. Information on Urea appears at https://en.wikipedia.org/wiki/Urea and details on nutrient based subsidy principles can be viewed at https://en.wikipedia.org/wiki/Fertilizer_subsidy_in_India. This commitment protects farmers from global market volatility and ensures consistent access to essential nutrients.
    The seminar will also address next generation products such as green ammonia, which is linked to low emission energy and documented at https://en.wikipedia.org/wiki/Green_ammonia. As global markets shift toward renewable pathways, India is examining opportunities to strengthen its position in sustainable fertiliser production.

    Industry experts and international speakers will engage in four technical sessions and sixteen presentations over the next three days. Themes include nutrient efficiency, soil management, emerging global markets, clean energy pathways and innovations that support farmer centred growth. This multidisciplinary approach brings together agronomy at https://en.wikipedia.org/wiki/Agronomy, environmental science at https://en.wikipedia.org/wiki/Environmental_science and agricultural economics at https://en.wikipedia.org/wiki/Agricultural_economics.
    As India prepares for the next decade of agricultural transformation, the discussions at the Annual Seminar 2025 are expected to shape policy direction, investment priorities and sectoral research. The event underscores India’s goal of achieving a future where food production is resilient, climate aligned and grounded in balanced nutrient management.

    This editorial has been prepared for Prittle Prattle News, featuring you virtuously under the guidance of Smruti Bhalerao, as part of the platform’s commitment to reporting national developments that shape the country’s progress across essential sectors.

    India’s fertiliser sector entered a decisive moment today as the Fertiliser Association of India opened its Annual Seminar 2025 in New Delhi. The gathering, inaugurated by Shri Jagat Prakash Nadda, Hon’ble Union Minister for Chemicals and Fertilizers and Health and Family Welfare, brings together government leadership, technologists, scientists, economists and global experts to discuss the country’s next chapter in nutrient management. The event theme, Fertiliser Management for a Green Future, aligns with national ambitions for sustainable agriculture and emphasises the sector’s responsibility toward climate resilience, farmer wellbeing and food security.
    The seminar offers a preview of how India’s fertiliser ecosystem is preparing for long term transformation. Across its three day agenda, delegates will examine integrated nutrient management, climate smart fertilisers, balanced application methods and soil health technologies. These subjects sit at the centre of global conversations on sustainable agriculture. Context on these domains is available at https://en.wikipedia.org/wiki/Sustainable_agriculture, https://en.wikipedia.org/wiki/Soil_health and https://en.wikipedia.org/wiki/Fertilizer.

    The inaugural session was also attended by Ms Anupriya Patel, Minister of State, and Shri Rajat Kumar Mishra, Secretary, Department of Fertilizers. Their presence signalled the government’s commitment to guiding the industry toward green production pathways. The Department of Fertilizers, described at https://en.wikipedia.org/wiki/Department_of_Fertilizers, coordinates policy actions that shape India’s availability, affordability and long term security of nutrients.
    Mr S Sankarasubramanian, Chairman of FAI and MD and CEO of Coromandel International, reflected on the evolving expectations from the fertiliser sector. He noted that India must enhance food security while meeting sustainability goals across environmental, economic and social domains. The concept of food security is documented at https://en.wikipedia.org/wiki/Food_security. He added that the industry is committed to adopting resource efficient practices, advancing balanced nutrient management and working closely with policymakers to strengthen India’s position in global markets.

    FAI, established in 1955 and described at https://en.wikipedia.org/wiki/Fertiliser_Association_of_India, serves as the primary platform for knowledge exchange, research and policy dialogue within India’s fertiliser community. The Annual Seminar has grown into one of Asia’s most respected forums for nutrient science, fertiliser technology and sectoral innovation.
    India’s fertiliser landscape has expanded significantly over the last decade. Domestic production crossed 51 million tonnes in 2024 to 2025, compared to 38 million tonnes ten years earlier. The growth reflects capacity creation, modernisation of plants, technology upgrades and more diversified products. The importance of nitrogen, phosphorus and potassium in agriculture can be referenced at https://en.wikipedia.org/wiki/Macronutrient and https://en.wikipedia.org/wiki/Nitrogen_cycle.
    Today, more than 150 companies contribute to India’s nutrient supply chain, covering production, import, blending, distribution and soil advisory. The structure of this ecosystem connects closely with India’s agricultural economy, described at https://en.wikipedia.org/wiki/Agriculture_in_India. Nearly three fourths of India’s requirements are met through domestic manufacturing, with the remaining supplemented by imports from resource rich countries. India’s partnerships with Saudi Arabia, Jordan, Morocco, Qatar and Russia continue to play a crucial role in supply stability. These nations and their resource profiles are documented at https://en.wikipedia.org/wiki/Saudi_Arabia, https://en.wikipedia.org/wiki/Jordan, https://en.wikipedia.org/wiki/Morocco, https://en.wikipedia.org/wiki/Qatar and https://en.wikipedia.org/wiki/Russia.
    India’s fertiliser demand stands close to 70 million tonnes, second only to China as referenced at https://en.wikipedia.org/wiki/Fertilizer_in_India and https://en.wikipedia.org/wiki/Agriculture_in_China. Trends such as expanding irrigation coverage, diversification into horticulture and high value crops, and increased soil testing have shaped consumption patterns. Irrigation data can be reviewed at https://en.wikipedia.org/wiki/Irrigation_in_India.
    Dr Suresh Kumar Chaudhari, Director General of FAI, emphasised that India is entering a decade where science, innovation and digital intelligence will transform nutrient use. He highlighted the growing relevance of integrated nutrient management, where conventional fertilisers combine with alternatives such as bio fertilisers and organic formulations. Insights on bio fertilisers appear at https://en.wikipedia.org/wiki/Biofertilizer, and organic farming practices at https://en.wikipedia.org/wiki/Organic_farming.
    Integrated nutrient management has become a national priority, supported by flagship government programmes including PM PRANAM, documented at https://en.wikipedia.org/wiki/PM_PRANAM, the Natural Farming Mission at https://en.wikipedia.org/wiki/Natural_farming, Soil Health Cards at https://en.wikipedia.org/wiki/Soil_Health_Card, Paramparagat Krishi Vikas Yojana at https://en.wikipedia.org/wiki/Paramparagat_Krishi_Vikas_Yojana, GOBARdhan at https://en.wikipedia.org/wiki/GOBARdhan and Namo Drone Didi at https://en.wikipedia.org/wiki/Namo_Drone_Didi. These programmes reflect a shift from volume centric consumption to balanced, efficient and environmentally responsible nutrient use.
    India has also prioritised digital transformation in the fertiliser supply chain. The Direct Benefit Transfer model is linked to fertiliser delivery and is explained at https://en.wikipedia.org/wiki/Direct_Benefit_Transfer. These systems help ensure transparency in subsidy disbursal and year round nutrient availability for more than 140 million farming households, referenced at https://en.wikipedia.org/wiki/Demographics_of_India.
    Subsidy support continues to be central for keeping fertilisers affordable. In FY 2024 to 2025, allocations exceeded one point nine lakh crore rupees under Urea and Nutrient Based Subsidy frameworks. Information on Urea appears at https://en.wikipedia.org/wiki/Urea and details on nutrient based subsidy principles can be viewed at https://en.wikipedia.org/wiki/Fertilizer_subsidy_in_India. This commitment protects farmers from global market volatility and ensures consistent access to essential nutrients.
    The seminar will also address next generation products such as green ammonia, which is linked to low emission energy and documented at https://en.wikipedia.org/wiki/Green_ammonia. As global markets shift toward renewable pathways, India is examining opportunities to strengthen its position in sustainable fertiliser production.

    Industry experts and international speakers will engage in four technical sessions and sixteen presentations over the next three days. Themes include nutrient efficiency, soil management, emerging global markets, clean energy pathways and innovations that support farmer centred growth. This multidisciplinary approach brings together agronomy at https://en.wikipedia.org/wiki/Agronomy, environmental science at https://en.wikipedia.org/wiki/Environmental_science and agricultural economics at https://en.wikipedia.org/wiki/Agricultural_economics.

    As India prepares for the next decade of agricultural transformation, the discussions at the Annual Seminar 2025 are expected to shape policy direction, investment priorities and sectoral research. The event underscores India’s goal of achieving a future where food production is resilient, climate aligned and grounded in balanced nutrient management.
    This editorial has been prepared for Prittle Prattle News, featuring you virtuously under the guidance of Smruti Bhalerao, as part of the platform’s commitment to reporting national developments that shape the country’s progress across essential sectors.

    India’s fertiliser sector entered a decisive moment today as the Fertiliser Association of India opened its Annual Seminar 2025 in New Delhi. The gathering, inaugurated by Shri Jagat Prakash Nadda, Hon’ble Union Minister for Chemicals and Fertilizers and Health and Family Welfare, brings together government leadership, technologists, scientists, economists and global experts to discuss the country’s next chapter in nutrient management. The event theme, Fertiliser Management for a Green Future, aligns with national ambitions for sustainable agriculture and emphasises the sector’s responsibility toward climate resilience, farmer wellbeing and food security.

    The seminar offers a preview of how India’s fertiliser ecosystem is preparing for long term transformation. Across its three day agenda, delegates will examine integrated nutrient management, climate smart fertilisers, balanced application methods and soil health technologies. These subjects sit at the centre of global conversations on sustainable agriculture. Context on these domains is available at https://en.wikipedia.org/wiki/Sustainable_agriculture, https://en.wikipedia.org/wiki/Soil_health and https://en.wikipedia.org/wiki/Fertilizer.

    The inaugural session was also attended by Ms Anupriya Patel, Minister of State, and Shri Rajat Kumar Mishra, Secretary, Department of Fertilizers. Their presence signalled the government’s commitment to guiding the industry toward green production pathways. The Department of Fertilizers, described at https://en.wikipedia.org/wiki/Department_of_Fertilizers, coordinates policy actions that shape India’s availability, affordability and long term security of nutrients.

    Mr S Sankarasubramanian, Chairman of FAI and MD and CEO of Coromandel International, reflected on the evolving expectations from the fertiliser sector. He noted that India must enhance food security while meeting sustainability goals across environmental, economic and social domains. The concept of food security is documented at https://en.wikipedia.org/wiki/Food_security. He added that the industry is committed to adopting resource efficient practices, advancing balanced nutrient management and working closely with policymakers to strengthen India’s position in global markets.
    FAI, established in 1955 and described at https://en.wikipedia.org/wiki/Fertiliser_Association_of_India, serves as the primary platform for knowledge exchange, research and policy dialogue within India’s fertiliser community. The Annual Seminar has grown into one of Asia’s most respected forums for nutrient science, fertiliser technology and sectoral innovation.
    India’s fertiliser landscape has expanded significantly over the last decade. Domestic production crossed 51 million tonnes in 2024 to 2025, compared to 38 million tonnes ten years earlier. The growth reflects capacity creation, modernisation of plants, technology upgrades and more diversified products. The importance of nitrogen, phosphorus and potassium in agriculture can be referenced at https://en.wikipedia.org/wiki/Macronutrient and https://en.wikipedia.org/wiki/Nitrogen_cycle.
    Today, more than 150 companies contribute to India’s nutrient supply chain, covering production, import, blending, distribution and soil advisory. The structure of this ecosystem connects closely with India’s agricultural economy, described at https://en.wikipedia.org/wiki/Agriculture_in_India. Nearly three fourths of India’s requirements are met through domestic manufacturing, with the remaining supplemented by imports from resource rich countries. India’s partnerships with Saudi Arabia, Jordan, Morocco, Qatar and Russia continue to play a crucial role in supply stability. These nations and their resource profiles are documented at https://en.wikipedia.org/wiki/Saudi_Arabia, https://en.wikipedia.org/wiki/Jordan, https://en.wikipedia.org/wiki/Morocco, https://en.wikipedia.org/wiki/Qatar and https://en.wikipedia.org/wiki/Russia.
    India’s fertiliser demand stands close to 70 million tonnes, second only to China as referenced at https://en.wikipedia.org/wiki/Fertilizer_in_India and https://en.wikipedia.org/wiki/Agriculture_in_China. Trends such as expanding irrigation coverage, diversification into horticulture and high value crops, and increased soil testing have shaped consumption patterns. Irrigation data can be reviewed at https://en.wikipedia.org/wiki/Irrigation_in_India.
    Dr Suresh Kumar Chaudhari, Director General of FAI, emphasised that India is entering a decade where science, innovation and digital intelligence will transform nutrient use. He highlighted the growing relevance of integrated nutrient management, where conventional fertilisers combine with alternatives such as bio fertilisers and organic formulations. Insights on bio fertilisers appear at https://en.wikipedia.org/wiki/Biofertilizer, and organic farming practices at https://en.wikipedia.org/wiki/Organic_farming.
    Integrated nutrient management has become a national priority, supported by flagship government programmes including PM PRANAM, documented at https://en.wikipedia.org/wiki/PM_PRANAM, the Natural Farming Mission at https://en.wikipedia.org/wiki/Natural_farming, Soil Health Cards at https://en.wikipedia.org/wiki/Soil_Health_Card, Paramparagat Krishi Vikas Yojana at https://en.wikipedia.org/wiki/Paramparagat_Krishi_Vikas_Yojana, GOBARdhan at https://en.wikipedia.org/wiki/GOBARdhan and Namo Drone Didi at https://en.wikipedia.org/wiki/Namo_Drone_Didi. These programmes reflect a shift from volume centric consumption to balanced, efficient and environmentally responsible nutrient use.
    India has also prioritised digital transformation in the fertiliser supply chain. The Direct Benefit Transfer model is linked to fertiliser delivery and is explained at https://en.wikipedia.org/wiki/Direct_Benefit_Transfer. These systems help ensure transparency in subsidy disbursal and year round nutrient availability for more than 140 million farming households, referenced at https://en.wikipedia.org/wiki/Demographics_of_India.
    Subsidy support continues to be central for keeping fertilisers affordable. In FY 2024 to 2025, allocations exceeded one point nine lakh crore rupees under Urea and Nutrient Based Subsidy frameworks. Information on Urea appears at https://en.wikipedia.org/wiki/Urea and details on nutrient based subsidy principles can be viewed at https://en.wikipedia.org/wiki/Fertilizer_subsidy_in_India. This commitment protects farmers from global market volatility and ensures consistent access to essential nutrients.
    The seminar will also address next generation products such as green ammonia, which is linked to low emission energy and documented at https://en.wikipedia.org/wiki/Green_ammonia. As global markets shift toward renewable pathways, India is examining opportunities to strengthen its position in sustainable fertiliser production.
    Industry experts and international speakers will engage in four technical sessions and sixteen presentations over the next three days. Themes include nutrient efficiency, soil management, emerging global markets, clean energy pathways and innovations that support farmer centred growth. This multidisciplinary approach brings together agronomy at https://en.wikipedia.org/wiki/Agronomy, environmental science at https://en.wikipedia.org/wiki/Environmental_science and agricultural economics at https://en.wikipedia.org/wiki/Agricultural_economics.
    As India prepares for the next decade of agricultural transformation, the discussions at the Annual Seminar 2025 are expected to shape policy direction, investment priorities and sectoral research. The event underscores India’s goal of achieving a future where food production is resilient, climate aligned and grounded in balanced nutrient management.
    This editorial has been prepared for Prittle Prattle News, featuring you virtuously under the guidance of Smruti Bhalerao, as part of the platform’s commitment to reporting national developments that shape the country’s progress across essential sectors.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Koloru Village Moves Closer to Better Schooling as Groundbreaking Takes Place for New Classrooms

    A collaborative effort led by Rotary Clubs and supported by Cigna India aims to give students a safer, brighter and more engaging learning space

    Koloru Village in Doddaballapura Taluk marked an important milestone as the Rotary Clubs of Rotary Bangalore Lakeside and Rotary Bengaluru South Samarpane, in partnership with Cigna India, held the Bhoomi Pooja for a new classroom block at the Government Higher Primary School. The initiative forms a key part of the Happy School Project, which focuses on strengthening basic education and literacy through meaningful infrastructure improvements.

    The project is supported by a CSR contribution of approximately thirty three point three four lakh rupees from Cigna India. The funding will help upgrade essential facilities, create safer learning spaces and make the school environment more conducive to student engagement. The broader aim is to support learning outcomes in rural communities where better infrastructure can directly influence attendance, retention and student performance.

    The ceremony brought together employees of Cigna India, Rotarians from both participating clubs, village panchayat members, officials from the education department, school staff and students. Their collective presence highlighted the spirit of community participation and shared responsibility in improving educational access.
    The Happy School initiative is built on the belief that a cheerful and well maintained school environment encourages children to attend regularly and participate more actively. Upgrading classrooms, providing basic amenities and creating functional learning spaces can have a transformative impact, especially in rural government schools.

    Rotary representatives noted that the project reflects the organisation’s continued commitment to strengthening education in underserved regions. They emphasised that infrastructure improvements often serve as the foundation on which quality learning experiences are built. The new classroom block is expected to ease existing space constraints and provide students with an environment that supports focus, creativity and confidence.

    The event concluded with a vote of thanks to Cigna India, local leaders, school authorities, teachers and parents who have supported the initiative. Community members expressed optimism that the new facility will create long lasting benefits for children in Koloru Village and contribute to their overall academic growth and well being.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • A Significant Push for Women’s Rights as PV Sindhu and EBG Group Announce the

    The initiative includes a nationwide SOS number, a six pillar support model and a one million dollar commitment from EBG Foundation to reach one lakh women in its first phase.

    India’s ongoing fight for women’s safety, independence and access to basic rights gained new momentum as EBG Group launched the Naari Shakti programme in Hyderabad. The initiative was unveiled by Padma Shri awardee and badminton player PV Sindhu at an event that brought attention to the need for structured support systems for women across the country. Naari Shakti stands as a national empowerment programme led by EBG Foundation, designed to reach one lakh women in its initial phase through a cohesive and measurable model of intervention.

    The announcement reflects a rising call to address systemic gaps that affect women across socio economic levels. Although India has made progress in areas such as health access and literacy, data continues to show disparities for women in safety, income, decision making and legal recourse. These concerns have shaped many national discussions and have been examined in several policy contexts. References to gender equality appear throughout the Constitution of India at https://en.wikipedia.org/wiki/Constitution_of_India, and the broader discussion of women’s rights is documented at https://en.wikipedia.org/wiki/Women_in_India. The launch of Naari Shakti enters this landscape with a model intended to convert awareness into action through direct services and measurable outcomes.

    At the heart of the programme is Suraksha Line, a nationwide SOS number created to deliver immediate support to women who require guidance or assistance. The helpline number, 7777777963, operates around the clock. Its purpose is to ensure that women facing any form of threat or uncertainty can speak to trained responders without hesitation. The focus on real time assistance aligns with global models of crisis support and draws from best practices found in established services such as the National Domestic Violence Hotline in the United States at https://en.wikipedia.org/wiki/National_Domestic_Violence_Hotline. Suraksha Line is expected to become a central point of contact for women seeking quick access to help or information.

    EBG Foundation has created a six pillar framework that sets the direction of Naari Shakti. The first pillar, Kaam and Kamaai, focuses on work from home income opportunities. This reflects the changing nature of employment in India, where digital access and flexible labour arrangements are expanding. Remote work, described at https://en.wikipedia.org/wiki/Telecommuting, is especially relevant for women who balance domestic responsibilities with the need for financial independence.

    The second pillar, Sehat and Swachhta, emphasises health checks and dignity kits. Providing structured health access is vital in a country where public health infrastructure is still evolving and where women’s health concerns often remain under reported. Public health context is available at https://en.wikipedia.org/wiki/Healthcare_in_India.
    The third pillar, Padhna and Badalna, supports second chance education and digital skills. The significance of adult education is documented at https://en.wikipedia.org/wiki/Adult_education, and the importance of digital literacy is outlined at https://en.wikipedia.org/wiki/Digital_literacy. Both areas remain essential for women whose schooling or skill training may have been interrupted by early marriage or financial hardship.

    The fourth pillar is Suraksha Line, which serves as the emergency and guidance component of the programme.
    The fifth pillar, Kanoon and Hakk, focuses on legal support and awareness of rights. This work is rooted in the larger context of women’s legal protections in India, explored at https://en.wikipedia.org/wiki/Women%27s_rights_in_India and supported by the broader legal framework presented at https://en.wikipedia.org/wiki/Law_of_India.
    The sixth pillar, Saath and Sahara, provides care for abandoned or elder women through Naari Shakti Homes. This section addresses an urgent need, as India’s ageing population, described at https://en.wikipedia.org/wiki/Ageing_in_India, faces rising levels of abandonment and limited access to support structures.

    Dr Irfan Khan, Chairman and Founder of EBG Group, spoke of the purpose that shaped Naari Shakti. He expressed concern that decades after independence, many women continue to live without safety, healthcare, legal awareness or economic choices. He emphasised that Naari Shakti is not designed as charity but as a direct investment in women’s progress. EBG Foundation will not seek public donations. Instead, it will allocate one million dollars from its business resources, supported through transparent and accountable systems.
    He noted that women already form the majority of the workforce within several verticals of EBG Group, which has operations spanning mobility, health, realty, lifestyle, food, services, technology and education. These sectors are documented broadly through links such as https://en.wikipedia.org/wiki/Mobility, https://en.wikipedia.org/wiki/Health, https://en.wikipedia.org/wiki/Real_estate, https://en.wikipedia.org/wiki/Technology and https://en.wikipedia.org/wiki/Education_in_India. He added that the internal learning from these teams motivated EBG to create a national model that could expand opportunities and ensure dignity across the continuum of a woman’s life.

    PV Sindhu, who unveiled the initiative, described Naari Shakti as dignity in action. She highlighted how the programme enables a woman to secure income, maintain health, continue education, seek protection, access legal rights and age with respect. She stressed that empowerment is meaningful only when it becomes part of daily life. Her presence at the launch placed national attention on the programme and reinforced its potential to influence community level change.
    Naari Shakti is open to women across age groups, backgrounds and communities. Priority will be given to survivors of domestic violence, widows, single mothers, abandoned elder women, women without income and those who may have lost access to education due to early marriage or financial barriers. These groups often face layered challenges that require structured intervention. Domestic violence in India is documented at https://en.wikipedia.org/wiki/Domestic_violence_in_India, and issues related to widowhood appear in social studies at https://en.wikipedia.org/wiki/Widow. The programme aims to support these groups in ways that allow them to regain control of their choices.

    The initiative also highlights the concept of economic independence, which is central to women’s empowerment globally. Economic empowerment is discussed at https://en.wikipedia.org/wiki/Women%27s_economic_empowerment, and plays a significant role in reducing vulnerabilities. Work from home models, digital literacy and legal awareness all correlate strongly with long term independence.
    EBG Foundation asserts that Naari Shakti has been designed as a scalable, measurable and self sustaining model that can be expanded across states. The intention is to establish a framework that other organisations can adopt. This approach aligns with global practices in philanthropic planning, outlined at https://en.wikipedia.org/wiki/Nonprofit_organization and https://en.wikipedia.org/wiki/Philanthropy.
    Through its multi pillar model, Naari Shakti recognises that empowerment is not a single action but a pathway that requires continuity. Income access, safety, health, education, legal support and care must operate together. The commitment of one million dollars signals that EBG Foundation is prepared to build this pathway with long term intention.
    This editorial has been prepared for Prittle Prattle News, featuring you virtuously under the guidance of Smruti Bhalerao, as part of the platform’s coverage of national initiatives that shape social progress across India.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Fresh Capital Fuels Conscious Chemist’s Next Leap as India’s Science-Led Skincare Movement Gathers Pace

    Atomic Capital leads a ₹15 crore bridge round to help founders Robin Gupta and Prakher Mathur scale innovation, deepen operations and enter new care categories.

    Conscious Chemist, the active-first skincare brand known for its science-backed formulations for Indian skin, has secured ₹15 crore in a bridge round led by Atomic Capital, with participation from First Port Capital Fund B and IPV International. The fresh investment gives the company added momentum as it prepares for the next phase of product innovation, operational expansion and new category development.

    The fundraise marks a renewed show of confidence from Atomic Capital, which had entered the company’s captable during the Pre Series A round in 2024. Over the past year, Conscious Chemist has reported three times revenue growth, stronger retention than most beauty brands in the country and profitability at the CM3 level. With more than 2.5 million customers nationwide and a rapidly growing quick commerce footprint, the brand is now positioning itself for wider scale.

    Robin Gupta, Co-founder and CEO of Conscious Chemist, said the new round reinforces belief in the company’s approach to science-first formulations and transparent ingredient systems. He added that the growing trust of Indian consumers in active-care skincare is shaping the brand’s next stage of development. According to him, the priority is to deepen formulation research, strengthen the talent pool and push into new problem-solving categories without losing focus on efficacy and long-term brand health.

    Founded in 2021 by Robin Gupta and Prakher Mathur, Conscious Chemist has built a portfolio of more than 30 products featuring globally sourced actives such as salicylic acid, kojic acid, peptides, hyaluronic acid, ceramides and retinol. The company works with in-house cosmetic scientists and external research labs to refine each formula through multiple iterations. This approach has earned the brand significant traction across acne care, sunscreen, cleansing and targeted treatment segments.

    The rapid expansion of the brand’s presence in quick commerce has further accelerated its growth. Conscious Chemist has seen a three times increase in sales on Blinkit, Instamart and Zepto over the past year and continues to strengthen its marketplace presence on Amazon, Nykaa, Myntra and Flipkart.
    Atomic Capital’s Managing Partner, Apoorv Gautam, said the investment aligns with the fund’s commitment to supporting founders building innovation-led consumer brands. He noted that Indian consumers across metros and smaller towns are now far more aware of scientific skincare and demand greater transparency about ingredients. He added that the company’s ability to maintain strong retention, high margins and category disruption made the decision to participate again in this round an easy one.

    Over the next 12 months, Conscious Chemist aims to expand its hero categories, build new formulations in hair and scalp care and enhance operational efficiency while maintaining healthy unit economics. The company also plans to add over 30 active SKUs across multiple skincare needs as it works toward its goal of reaching ₹500 crore ARR within the next 24 to 36 months.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Older Adults Gain a National Platform as WalkAbout with Deval Delivala Introduces the Senior Games for Active Living

    With interest in movement rising across India, the Senior Games represent WalkAbout’s commitment to creating experiences that unite purpose, participation and the joy of shared activity for older communities.

    India’s understanding of ageing is undergoing a visible shift. Across cities and neighbourhoods, adults above the age of fifty five are embracing new forms of recreation, community engagement and fitness. This social momentum has created fertile ground for initiatives that move beyond the traditional view of retirement and instead recognise older adults as active contributors to cultural and community life. WalkAbout, a platform dedicated to active agers, has stepped into this moment with the announcement of the WalkAbout Senior Games, scheduled to be held on 20 December 2025 at Juhu in Mumbai.

    The Senior Games introduce a format rarely seen in India. The event recreates the spirit of the school sports day and adapts it for an older audience that seeks structure, challenge and shared enjoyment. More than two hundred participants are expected to gather for a morning of relays, throw based challenges, box cricket, skill stations and interactive warm up sessions. The format includes eight houses to encourage teamwork and friendly competition. Each activity has been adjusted to suit different levels of mobility so that adults across the fitness spectrum can participate with confidence and safety.

    This announcement arrives at a time when conversations around ageing in India are shifting from dependence to dignity. Research, lifestyle trends and community engagement point toward older adults who are healthier, more independent and eager for purposeful activity. WalkAbout has built its platform precisely around this cultural movement. The Senior Games serve as a public signal that movement, learning and social participation can continue throughout life rather than ending at a particular age.
    National programmes such as Khelo India, available at https://en.wikipedia.org/wiki/Khelo_India
    , have helped popularise sport among younger generations. WalkAbout extends this idea by creating a legitimate sporting culture for older communities. The intention is not competition alone but connection. Participants come together to form relationships that grow beyond the event. They rediscover teamwork and group identity, factors known to support emotional wellbeing and resilience in later life.

    Deval Delivala, Founder and Chief Executive Officer of WalkAbout, notes that India is ready for a new lens on ageing. In her view, the Senior Games reflect what she sees across the community. She observes older adults who seek movement, curiosity and independence. She believes that if opportunities are created with thought and sensitivity, older Indians will engage with enthusiasm. She explains that these events are not simply recreational moments but markers of what ageing in India can become. Her emphasis is on giving people the tools and confidence to remain active for as long as possible. She encourages a culture where adults can age in place with dignity, supported by their communities.
    As an extension of the Senior Games, WalkAbout has also introduced the WalkAbout Senior Athlete Program. It is positioned as the first structured initiative in India that recognises adults above fifty five who pursue regular movement. The programme acknowledges everyday champions such as runners, cyclists, trekkers and yoga practitioners who demonstrate that physical activity after midlife is not unusual. These athletes will receive monetary support, branded merchandise, leadership opportunities at WalkAbout events and a national platform to share their journeys. Through this programme, WalkAbout hopes to inspire others to build active habits and a consistent approach to fitness.

    WalkAbout refers to itself as a third space for active agers. The term third space, described at https://en.wikipedia.org/wiki/Third_place, refers to environments that are different from the home and the workplace and serve as centres for community life. WalkAbout uses this concept to offer curated activity based gatherings across Indian cities. These experiences vary from group walks and cultural outings to wellness sessions and workshops. The Senior Games expand this ecosystem by adding a large scale sports event to the platform.
    he rise of such spaces reflects demographic trends. India hosts a growing older population, explained through census studies and demographic reports available at https://en.wikipedia.org/wiki/Demographics_of_India. As life expectancy increases, adults seek sustained engagement to maintain physical and mental health. Community based initiatives reduce isolation, encourage routine and offer social circles that reinforce independence. WalkAbout positions itself within this landscape by creating an environment where older adults can form friendships and rediscover interests that may have taken a secondary place earlier in life.

    The Senior Games also recognise the psychological effect of participation. Many adults have memories of school sports days where competition was linked with excitement, pride and collective identity. By recreating this environment for older participants, the event invites them to reconnect with these emotions in a setting suited to their abilities. The structure of houses and teams ensures that the day is not only about individual performance but also about cheering, encouraging and celebrating together.
    The venue at Juhu adds significance to the event. Mumbai has long been viewed as a city of movement where daily life involves walking, commuting and engaging with diverse communities. It is a fitting setting for an event that encourages physical and social activity. WalkAbout aims to expand this model to additional cities, gradually creating a nationwide calendar of events for older adults.

    WalkAbout’s identity rests on a blend of physical movement, community interaction and cultural experience. The platform, accessible at https://mywalkabout.in, presents older adults with structured opportunities to learn, travel, socialise and engage in wellness practices. The Senior Games therefore serve as both a flagship experience and a public statement of purpose. They highlight the value of active ageing and demonstrate the type of environment WalkAbout hopes to build across the country.
    The initiative also acknowledges the cultural moment in which it is emerging. Regional and national conversations on health, mental wellbeing and social connection are now shaping policy and private sector movements. WalkAbout’s approach aligns with this shift by recognising the emotional and physical needs of older adults and by creating practical ways for them to participate fully in community life.
    In bringing the Senior Games to Mumbai, WalkAbout with Deval Delivala has introduced a platform that is likely to spark additional interest across India. With more than two hundred participants preparing to take part, the event represents an important step in redefining what ageing can look like. It highlights the possibility of movement, the comfort of community and the value of purpose as enduring elements in life.
    This editorial has been prepared exclusively for Prittle Prattle News, featuring you virtuously under the leadership of Smruti Bhalerao, with a commitment to documenting the ideas and movements shaping India’s present and future.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Blenders Pride Fashion Tour Turns Jaipur into a Fashion Circuit with Designers Namrata Joshipura and Abhishek Paatni

    The Jaipur chapter united FDCI, Namrata Joshipura, Abhishek Paatni, Harnaaz Sandhu and Raftaar in a high energy format that positioned the Tour as a driver of India’s evolving fashion movement.

    Jaipur witnessed a striking transformation as Blenders Pride Fashion Tour brought its new creative vision to the city with a format shaped entirely around speed, movement and the energy of motorsport. The Tour set out to reinterpret fashion for a generation that seeks momentum and precision, and the Jaipur showcase presented this idea through staging, design and performance. The result was a spectacular fashion circuit crafted within an indoor arena where runway, sound, staging and choreography worked together to evoke the intensity of motor inspired culture.

    In partnership with the Fashion Design Council of India, Blenders Pride Fashion Tour built the Jaipur edition as an exploration of how fashion can shift, accelerate and break familiar boundaries. Designers Namrata Joshipura and Abhishek Paatni led this shift with collections that reflected the power and clarity of motorcore themes. Their work drew from racing silhouettes, sleek structural elements and the chromatic accents associated with machines and movement. The stage became a space where fashion communicated speed and boldness without losing its craft or its sense of finish.

    The presence of Harnaaz Sandhu as the finale showstopper amplified the character of the showcase. Her appearance carried the confidence and sharpness that defined the theme, and the audience response reflected the excitement that built through the evening. Rapper Raftaar closed the show with a performance that matched the visual rhythm of the runway. His presence underscored the cultural position that Blenders Pride Fashion Tour has shaped over the years where music, performance and fashion share equal weight.

    The show ran across three sequential laps, each with its own visual language. The Start Line introduced silhouettes inspired by racing gear and signalled the setting of the larger theme. The Pit Lane drew from polished surfaces, metallic details and structural tailoring that resembled the precision of tactical race environments. The Glam Night brought the evening into full spectacle with high glamour, strong textures and an emphasis on evening wear that carried the mood of a finale. The experience concluded with a stunt sequence involving sports cars that elevated the theatrical impact of the showcase.

    This format reflected how Blenders Pride Fashion Tour continues to re examine its role within the fashion landscape. The Jaipur chapter presented fashion as movement and as culture, not only as design. The focus extended beyond clothing to the energy and identity that fashion creates for a generation that values individuality and presence. This approach positioned the Tour as a contemporary cultural platform with the ambition to push fashion into conversations outside its usual spaces.
    Within this framework, the contributions of designers Namrata Joshipura and Abhishek Paatni shaped the direction of the evening. Their collections explored material, silhouette and finish with references drawn from speed and structure. Both designers worked closely with FDCI to build a common creative thread that tied the segments together. Their interpretations blended high fashion with the attitude of speed culture without compromising the craft that defines their individual practices.

    Harnaaz Sandhu’s runway appearance served as a visual anchor for the theme. Her presence articulated the confidence that the format spoke to. In contrast yet in harmony, Raftaar brought a musical dimension that mirrored the acceleration and tempo of the show. Together they symbolised the range of cultural voices that the Tour seeks to bring together. The evening also highlighted the continued collaboration between Blenders Pride and FDCI which has shaped many chapters of the Tour and continues to place Indian fashion within a global context of experimentation and creativity.
    Debasree Dasgupta, Chief Marketing Officer at Pernod Ricard India, noted that Blenders Pride Fashion Tour has long played a role in shaping conversations around style in India. She referenced the Jaipur showcase as a moment where fashion and motorsport converged to create a new experience for audiences. She emphasised that this vision aligned with the Tour’s ambition to reflect cultural energy and contemporary expression.

    Designer Abhishek Paatni spoke about the creative possibilities that this collaboration offered. He described the showcase as an opportunity to explore fashion through a new lens and to place speed and movement at the centre of design decisions. Designer Namrata Joshipura shared a similar view, explaining that the theme encouraged her to reinterpret couture in ways that borrowed from the precision and structure of motorsport. Both designers saw this platform as a space to move beyond familiar runway ideas.
    Harnaaz Sandhu described the runway environment as one that carried the thrill of a racetrack, noting that the staging and design encouraged a sense of confidence and adrenaline. Raftaar expressed that the Tour has succeeded in presenting fashion on a different track and bringing a new attitude to the space. Sunil Sethi, Chairman of FDCI, highlighted the ongoing partnership with Blenders Pride Fashion Tour and recognised the Jaipur edition as a celebration of creativity and culture with an eye on the future of Indian fashion.

    Blenders Pride Fashion Tour now moves to Kolkata where designer Anamika Khanna will present a fresh interpretation of Indian craftsmanship through a contemporary lens. Actor Ishaan Khatter will walk as the showstopper for the Kolkata showcase scheduled for December 20.
    This editorial is prepared for Prittle Prattle News, featuring you virtuously under the editorial guidance of Smruti Bhalerao, as part of the platform’s continued commitment to documenting the ideas, movements and cultural expressions that shape India’s creative industries.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Relief Efforts Gain Momentum as Support Reaches Disaster Hit Families in Punjab and Uttarakhand with CBM India Leading the Initiative

    From food and hygiene kits to education materials, livelihoods help and assistive devices, CBM India strengthens recovery for the most affected groups.

    CBM India has extended critical post disaster recovery assistance to two thousand families across the flood and landslide affected regions of Chamoli in Uttarakhand and Jalandhar in Punjab. The initiative reflects the organisation’s long standing commitment to inclusive humanitarian action and focuses on the needs of the most vulnerable groups including persons with disabilities, women, elderly people and children.
    Months after the disaster, many households continue to rebuild their homes, routines and livelihoods. While government agencies and local partners have been active in relief efforts, the scale of devastation has left families requiring sustained support. CBM India’s intervention supplements ongoing work by providing essential resources that help communities restore stability and regain confidence.

    As part of the immediate recovery push, CBM India distributed dry food supplies and health and hygiene kits to two thousand people. The kits included staples such as wheat, rice, pulses, oil and spices, along with soap, toothpaste, sanitary napkins and other basic items that help families manage their daily needs with dignity.
    In the coming months, the programme will provide assistive devices to persons with disabilities whose equipment was lost or damaged during the disaster. This support reinforces CBM India’s commitment to ensuring that inclusion remains central throughout the recovery cycle. The initiative will also roll out training sessions on community preparedness, early warning systems, shelter management, first aid, search and rescue, and psychosocial well being. All sessions are designed to encourage full participation from persons with disabilities and their families.

    In Chamoli, the recovery programme includes additional support for education, household rebuilding and livelihood restoration. Two hundred and fifty children will receive school supplies and uniforms to ensure continuity in learning, while one hundred and twenty five families will receive essential household items including gas stoves, utensils, bedsheets and blankets. Tarpaulin sheets, warm clothing and solar lamps will also be distributed to families in areas with limited access to electricity.
    A strong emphasis has been placed on rebuilding livelihoods. Seventy five individuals will receive training and support to begin or restart income generating activities such as beekeeping, small scale farming and animal husbandry. By helping families revive their economic stability, the programme aims to prevent further vulnerability and strengthen long term resilience.

    Speaking about the initiative, Sony Thomas, Executive Director, CBM India, said, “Inclusive humanitarian action is at the core of our work. The immediate aftermath of a disaster may pass quickly, but families continue to struggle long after the headlines fade. Through this project, we are helping communities meet essential needs and restore their livelihoods so they can move toward a more secure and stable future.”
    This initiative reflects CBM India’s broader humanitarian mandate, which spans emergency response, recovery, preparedness and disaster risk reduction. The organisation has been part of major national responses including the Odisha super cyclone, the Bhuj earthquake, the tsunami, the Kerala floods, the COVID 19 pandemic and Cyclone Remal in West Bengal. In the Sundarbans, CBM India has also undertaken a large scale mangrove restoration effort, planting over thirty thousand saplings in the past two years to protect coastal communities.

    Through its focus on accessibility, equity and long term resilience, CBM India continues to support vulnerable groups in rebuilding their lives and strengthening their capacity to face future crises.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • A Celebration of Gujarati Cinema Begins on ShemarooMe With Ten Films Offered Free From December 6 to 15

    Audiences can revisit standout performances by Yash Soni, Malhar Thakar, Janki Bodiwala, Aarohi Patel and Kinjal Rajpriya as ShemarooMe releases one Gujarati favourite free each day from December 6 to 15

    Gujarati cinema closes the year on a celebratory note as ShemarooMe introduces a ten day digital festival that opens access to some of the most admired stories, performances and productions of recent years. The platform has curated a set of ten films, each released free for a single day between December 6 and December 15, giving viewers across India an opportunity to experience a diverse slate of content without restrictions. This festival arrives at a time when Gujarati cinema continues to draw new audiences and establish itself as a key contributor to the country’s regional entertainment landscape.

    ShemarooMe positions this initiative as a tribute to the artists, filmmakers and audiences who have shaped modern Gujarati storytelling. The line up includes comedy, drama, romance, social commentary, supernatural themes and National Award winning work. Each title also marks a significant chapter in the careers of actors who have become familiar names within the industry. Performers such as Yash Soni, Malhar Thakar, Janki Bodiwala, Aarohi Patel and Kinjal Rajpriya feature across these films, representing the talent that has carried Gujarati cinema into a new era.

    The festival opens on December 6 with Jhamkudi, a film set within the spaces of a haunted haveli and built on the tension between folklore and the unknown. The next day features Bachubhai, a story centred on renewal and rediscovery in the later years of life. On December 8, viewers can watch Hellaro, the National Award winning film that explored the struggle for autonomy among women in rural Kutch. Its portrayal of liberation through collective spirit has made it a landmark in Gujarati cinema.
    Mithada Maheman streams on December 9, followed by Naadi Dosh on December 10. Both films examine relationships and the influence of deeply rooted beliefs on personal choices. Naadi Dosh in particular reflects how astrology continues to shape compatibility and family approval in many households. On December 11, Kutch Express presents a narrative of personal courage, where a woman journeys toward self reliance and independence against the backdrop of a changing social environment.

    December 12 brings All The Best Pandya, a film built on familiar Gujarati humour and family chaos. It moves between light hearted moments and a reflection on generational ties within a household. The following day features Vash, a supernatural thriller that holds its tension through a slow build of psychological unease. December 14 offers Umbarro, a story of seven women who find a sense of renewal and joy after confronting their own fears and internal barriers. The festival concludes on December 15 with Fakt Mahilao Maate, a comedy where an unexpected twist gives a man the ability to hear the thoughts of women, leading to both confusion and reflection.

    The selection reflects the range that Gujarati cinema has embraced in recent years. Comedy remains a strong draw, but emotional drama, social issues, female centric stories and supernatural elements have also taken firm shape. These films have travelled through theatres, festivals, social media and word of mouth to build loyal audiences across regions. The rise of platforms such as ShemarooMe has made it easier for this content to reach viewers beyond Gujarat, helping regional cinema enter national conversations.
    ShemarooMe notes that the idea behind the festival is to make high quality Gujarati films accessible while celebrating the cultural pride that surrounds them. Each title has gained recognition for its themes, characters or narrative approach, and together they demonstrate how Gujarati storytelling has evolved from its early stages into a more layered and expressive format. By offering these films free for one day each, the platform lowers access barriers for both dedicated viewers and new audiences who may be exploring Gujarati cinema for the first time.

    Gujarati cinema has seen a notable expansion in its audience base over the last decade. Films have increasingly addressed contemporary life, while retaining the humour, warmth and familial anchors that define the region’s creative style. Many actors now enjoy recognition across India through their work on streaming platforms and digital films. The presence of performers such as Yash Soni, Malhar Thakar, Janki Bodiwala, Aarohi Patel and Kinjal Rajpriya across this festival reflects the influence they have had in shaping public interest and the connection they hold with Gujarati speaking audiences.
    The festival is also an acknowledgement of the filmmakers whose craft has pushed the industry forward. Their contributions have brought attention to Gujarat’s landscapes, its social structures, its humour and its emotional depth. With new stories emerging each year and platforms such as ShemarooMe offering wider access, the industry now finds itself at a moment where regional cinema is valued within the broader Indian entertainment mix.

    Over the ten day period, ShemarooMe invites viewers to explore these films at their own pace, one day at a time. The format creates a daily ritual for cinema lovers and gives each film the space to hold attention without competing with the entire line up at once. It also mirrors the practice of traditional film festivals that encourage audiences to discover a curated collection over a fixed duration.
    This festival becomes a closing note to the year and a reminder of how regional cinema continues to rise in visibility and appreciation. For ShemarooMe, the initiative strengthens its ongoing relationship with Gujarati audiences while opening its library to a wider national viewership. For the industry, it is a moment to celebrate films that have generated conversation, sparked emotion and captured the cultural and social fabric of Gujarat.

    This editorial is produced for Prittle Prattle News, featuring you virtuously under the guidance of Smruti Bhalerao, and acknowledges the continued growth and resonance of Gujarati cinema across India.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Maharashtra’s Clean-Energy Drive Reaches Global Spotlight Through Shri Devendra Fadnavis and MSEDCL’s Record Solar Rollout

    The state records 45,911 solar agricultural pump installations in one month, a milestone shaped by the leadership of Shri Devendra Fadnavis and the implementation strength of MSEDCL under CMD Shri Lokesh Chandra, earning formal recognition from Guinness World Records.

    Maharashtra has entered the global spotlight with an achievement that reshapes the future of clean irrigation in India. Under the leadership of Hon’ble Chief Minister Shri Devendra Fadnavis and the execution stewardship of Shri Lokesh Chandra, Chairman and Managing Director of Maharashtra State Electricity Distribution Company Limited (MSEDCL), the state successfully installed 45,911 off-grid solar agricultural pumps in a single month, a performance certified by the Guinness World Records.
    This feat positions Maharashtra as one of the swiftest, large-scale deployers of solar irrigation in the world and reinforces its commitment to strengthening rural livelihoods through clean energy. The initiative supports India’s broader transition to sustainable irrigation under the PM-KUSUM scheme and the Magel Tyala Saur Krushi Pump Yojana, ensuring farmers receive reliable daytime power without depending on conventional energy sources.

    The record-breaking month was the outcome of meticulous planning, disciplined field execution and a farmer-first model adopted by MSEDCL. Installations were prioritised across drought-affected regions, where immediate irrigation access could significantly improve crop stability. Vendors were selected through transparent processes, closely monitored through service-level agreements and required to resolve complaints within three days, allowing farmers to receive uninterrupted assistance.
    To make the programme equitable, pump sizes were determined by farm area. Farmers with landholdings of up to 2.5 acres received 3 HP pumps, 5 HP pumps were allocated to holdings of up to 5 acres, and 7 HP pumps supported larger fields. This ensured fair distribution and enhanced productivity across diverse agricultural zones.

    Speaking on the occasion, Hon’ble Chief Minister Shri Devendra Fadnavis said that the achievement strengthens Maharashtra’s role as a leader in farmer-centric clean energy. He emphasised that the rapid rollout provides farmers with dependable irrigation, reduces operating costs and brings long-term resilience to agriculture across the state.
    Shri Lokesh Chandra highlighted that the state’s approach combines strong governance, real-time monitoring and a responsive vendor ecosystem. He added that Maharashtra has now adopted a policy in which new agricultural connections are increasingly delivered through off-grid solar pumps, allowing farmers to secure predictable, daytime power supply sustainably.

    With more than 7.47 lakh solar pumps already installed and a target of 10.45 lakh, Maharashtra is building one of the world’s largest agricultural solar networks. The model created by MSEDCL demonstrates how structured planning, efficient coordination and community-oriented implementation can deliver transformative outcomes at scale.
    By setting a global benchmark, Maharashtra has shown how clean energy and agriculture can advance together, offering a blueprint for other states in India as well as nations across the global south that aim to strengthen food security through renewable solutions.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub