Circular economy principles enter mainstream appliance retail through Selsmart and Lloyd

According to Nitin Gupta, Co-Founder and CEO of Attero, the Lloyd Eco Exchange Program simplifies responsible disposal and upgrades

New Delhi, 15 January 2026: Circular economy practices are moving closer to everyday consumer decisions with the launch of the Lloyd Eco Exchange Program, a collaboration between Selsmart by Attero and Lloyd, the consumer durable brand of Havells India Limited. The initiative is designed to enable consumers to responsibly exchange old appliances while upgrading to new Lloyd products through a structured, transparent process.
Under the programme, customers can exchange used appliances of any brand and receive fair value benefits that can be applied directly towards the purchase of new Lloyd air conditioners, refrigerators, washing machines, televisions, and other home appliances. The exchange is currently live across select Havells and Lloyd brand stores and is set to expand through partner retailers, enabling pan-India access across markets where Selsmart operates.

The initiative integrates instant valuation and direct application of exchange benefits at the point of purchase, while ensuring that all collected appliances are routed through Attero’s compliant recycling infrastructure. By doing so, the programme aims to prevent discarded electronics from entering landfills and instead channel them into regulated recycling systems.
Commenting on the launch, Nitin Gupta, Co-Founder and Chief Executive Officer of Attero, said the objective is to make responsible electronics recycling seamless and mainstream for Indian consumers. He noted that the programme combines economic value with sustainability, allowing customers to upgrade appliances without facing disposal challenges, while also supporting wider adoption of circular economy practices.

Selsmart, which was launched in mid-2024 as Attero’s direct-to-consumer take-back platform, is currently active across more than 25 Indian cities and handles around 30,000 pickup orders each month. The platform offers doorstep collection, fair resale value, secure data wiping, and end-to-end traceability for used electronics and home appliances.
The Lloyd Eco Exchange Program covers a wide range of appliance categories, including split and window air conditioners across capacities, single-door and double-door refrigerators, semi-automatic and fully automatic washing machines, and televisions across CRT and LED or LCD formats. The exchange benefit applies regardless of the brand of the old appliance, providing flexibility and convenience for consumers planning upgrades.

All products collected through the programme will be processed using Attero’s proprietary recycling technologies, which combine mechanical, hydrometallurgical, and pyrometallurgical processes. These systems enable the recovery of high-purity metals such as copper, gold, silver, and critical battery materials, achieving recovery efficiency of over 98 percent and purity levels exceeding 99.9 percent. The recovered materials are reintroduced into domestic manufacturing supply chains, supporting resource efficiency and reducing dependence on primary raw materials.
Through this collaboration, Selsmart by Attero and Lloyd aim to align consumer appliance upgrades with responsible disposal practices, contributing to reduced landfill pressure and reinforcing circular economy adoption within India’s consumer durable market.

At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.