Category: Business

  • Jindal IVF, Lissun, MedScore, EVeium, Zelio and Oakter trace the operational shifts that defined 2025 

    Mannuri Vamshi Krishna, Dr Sheetal Jindal, Dr Preeti Singh, Shishir Gupta, Sameer Moidin, Kunal Arya and Amjad Raza Khan share year-end perspectives on healthcare, mobility, mental health, IoT and digital finance

    As 2025 draws to a close, the year stands out less for headline-grabbing disruption and more for the quieter operational shifts that reshaped how Indian companies build, scale, and sustain their businesses. Across healthcare, mental wellness, electric mobility, IoT, and digital finance, founders point to a common undercurrent: systems mattered more than speed, and discipline mattered more than noise.
    For MedScore, the past year marked a fundamental change in how India’s healthcare supply chain approaches financial decision-making. According to Mannuri Vamshi Krishna, Founder and CEO, 2025 was when intuition-led credit practices gave way to real-time financial intelligence. Working closely with pharmaceutical distributors and retailers, MedScore observed how delayed payments and informal lending had long constrained access to essential medicines, particularly in non-metro markets. By introducing structured credit scoring and digital financial identities, the company saw stability in cash flows emerge as a critical foundation for stability in healthcare delivery itself. Looking ahead to 2026, MedScore plans to deepen ERP integrations and expand its scoring infrastructure to bring credit discipline further into India’s B2B pharma ecosystem.

    In fertility care, Jindal IVF reflected a year shaped by growing patient confidence and steady clinical performance. Dr Sheetal Jindal, Senior Consultant and Medical Director, noted that 2025 saw a noticeable shift toward more informed decision-making among couples seeking fertility treatment. Increased demand for advanced diagnostics and consistent outcomes across IVF and IUI cycles pushed the centre to strengthen laboratory efficiency and treatment planning, while maintaining a clear focus on ethical and transparent care. The continued inflow of families travelling from across North India, she said, reinforced the importance of dependable results and clear communication as the basis for sustainable growth.
    The year also saw mental health care move steadily toward more structured and preventive models. At Lissun, Dr Preeti Singh, Chief Medical Officer, observed rising demand for early-stage interventions, particularly for children and young adults. Challenges such as anxiety, developmental delays, burnout, and parenting stress became more visible, alongside greater involvement from families and caregivers in the therapeutic process. Technology-enabled tools played a growing role in extending care beyond clinic walls, but Dr Singh emphasised that empathy, clinical judgment, and sustained human connection remained central to effective outcomes. As 2026 approaches, Lissun expects greater focus on personalised care pathways and hybrid models that blend digital and in-person support.

    In consumer technology and smart home adoption, Oakter described 2025 as a year of consolidation and proof. Shishir Gupta, Co-founder and CEO, said Indian households increasingly chose practical, durable, India-designed smart devices that simplified everyday living. The company crossed one million B2C customers since inception, added 145,000 new customers during the year, and recorded 55 percent year-on-year revenue growth while remaining profitable without external investment. Strong demand across online platforms is now driving preparations for wider category expansion, deeper retail presence, and a more focused direct-to-consumer strategy in the year ahead.
    Electric mobility continued its steady advance, particularly beyond metro markets. For EVeium Smart Mobility, 2025 was defined by deeper localisation and tighter control over manufacturing and quality. Sameer Moidin, Founder and CEO, pointed to rising demand for durable, high-utility electric two-wheelers in Tier II and Tier III regions, prompting investments in battery and motor capabilities, supplier expansion, and stronger dealer partnerships. These efforts, he said, helped build trust across the customer and service network, setting the stage for scalable growth in 2026.

    At Zelio E-Mobility, the year carried additional significance with the company’s SME IPO and BSE listing in September 2025. Kunal Arya, Co-founder and Managing Director, described the listing as a defining milestone that reinforced market confidence. A 77 percent increase in H1 FY26 revenue, alongside new launches and portfolio upgrades across low- and high-speed electric two-wheelers, underlined the company’s focus on innovation and scale as it transitions into its next phase as a listed EV brand.
    Digital finance and cryptocurrency infrastructure also underwent recalibration. At Cashaa, Amjad Raza Khan, Co-founder and CEO, reflected on the company’s evolution toward sovereign finance. In 2025, Cashaa laid the groundwork for its Deobank model by developing compliant, non-custodial wallets and AI-powered Earn and Borrow products designed around over-collateralisation and regulatory discipline. With more than 130 global payment corridors activated and progress toward Visa card integration, the company views 2026 as a year when innovation and compliance converge to reshape how capital moves across borders.

    Taken together, these reflections reveal a year where Indian companies across sectors prioritised operational clarity, trust, and resilience over rapid expansion alone. Whether in healthcare credit, fertility treatment, mental wellness, mobility, or financial infrastructure, 2025 marked a shift toward building foundations that can sustain growth over the long term. As these leaders look to 2026, the emphasis is clear: systems first, scale next.
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  • Why Zithara AI Is Prioritising Kerala’s Jewellery Retail Sector 

    The retail AI company begins working with jewellery businesses in the state to support customer engagement and relationship management.

    Kerala’s jewellery retail sector has become the latest operating focus for Zithara AI, as the retail AI company begins working with jewellery businesses across the state to support customer engagement and long-term relationship management. The move signals Zithara AI’s intent to align its technology with sectors where trust, repeat purchases, and personal relationships play a central role in business outcomes.
    Kerala is widely recognised for its concentration of established jewellery retailers and a customer base that places high value on service continuity and long-term association. Zithara AI’s expansion into the state is structured around these characteristics, with its platform designed to integrate into existing retail operations rather than replace them.

    At the core of the company’s offering is an AI-native retail system built on a composable infrastructure. The platform includes a proprietary AI CRM designed specifically for retail use, along with web and mobile toolkits, predictive analytics through its sales intelligence module, and a Model Context Protocol server that enables data-driven decision-making across customer touchpoints. Together, these components are positioned as an intelligence layer that works alongside current point-of-sale and customer management systems.
    According to Varun Kashyap, Chief Executive Officer and Co-founder of Zithara AI, jewellery retail differs from other categories due to the emotional and milestone-driven nature of purchases. He said the company has adapted its platform to help retailers manage customer relationships more systematically while maintaining the personal element that defines the segment.

    The system allows retailers to analyse purchase histories, track customer preferences, and identify key occasions such as anniversaries, festivals, and family milestones. These insights are used to support timely and personalised communication, helping stores remain relevant to customers beyond individual transactions.
    Sridevi Reddy, Co-founder and Director at Zithara AI, noted that Kerala’s jewellery market combines traditional service practices with a growing openness to digital tools. She said the company plans to use Kochi as an operational hub to work closely with retailers across the state, supporting adoption and ongoing usage of the platform.

    In addition to customer intelligence, the platform includes features for loyalty management and automated engagement. Retailers can set up structured programmes to reward repeat customers and manage communication through channels commonly used by their clientele, including WhatsApp. This approach is intended to support consistent engagement without adding operational complexity for store teams.
    Zithara AI’s entry into Kerala forms part of its broader effort to support offline retail businesses with AI-driven tools that prioritise usability and relevance. Founded in 2021 in Hyderabad, the company focuses on equipping retailers across categories with technology designed to improve sales effectiveness, customer understanding, and long-term retention.

    The company indicated that its work with jewellery retailers in Kerala will serve as a reference point for similar relationship-led retail segments in other regions.
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  • Franchise-led expansion moves to the forefront as HomeLane’s franchise model begins to scale 

    After closing FY25 with improving unit economics, the interiors platform plans a 100-store franchise rollout across metros and emerging cities

    A franchise-led expansion strategy has moved to the forefront at HomeLane as the company closes FY25 with improving unit economics and outlines plans to add 100 new franchise stores over the next 12 months. The development follows a year in which the interiors platform recorded steady revenue growth and reached an operational turning point.
    For the financial year ended March 2025, HomeLane reported revenue of ₹756 crore, reflecting 22 percent year-on-year growth. The company also turned EBITDA positive in the fourth quarter, marking a key milestone after several years of investment-led expansion. Management views this phase as a transition from rapid market entry to disciplined scale built around predictable execution and cost control.

    Central to this shift is HomeLane’s franchise-led operating model. The company currently runs its network through two formats: Franchise-Owned, Company-Operated (FOCO) stores, and the more recently introduced Franchise-Owned, Franchise-Operated (FOFO) model. Together, these formats have enabled HomeLane to expand its presence across more than 40 cities, balancing standardisation with local execution.
    During 2025, the company completed over 55,000 home interior projects nationwide, averaging close to 30 installations per day. Its footprint spans major metropolitan markets such as Mumbai, Bengaluru, and Delhi-NCR, as well as emerging centres including Siliguri, Jaipur, and Kochi. According to the company, the franchise model has played a key role in extending reach beyond metros while maintaining delivery timelines and cost predictability.

    Commenting on the company’s direction, Srikanth Iyer, Chief Executive Officer and Co-Founder of HomeLane, said the progress made in FY25 has laid the foundation for the next stage of growth. He noted that expanding the franchise network, alongside investments in operational systems, has helped bring technology-enabled interior solutions to a wider base of homeowners. Looking ahead to 2026, the focus remains on deepening presence in high-potential urban clusters while continuing to scale in fast-growing Tier II and Tier III markets.
    HomeLane’s operating model is underpinned by SpaceCraft, its proprietary AI-driven design and planning platform. The system integrates machine learning with 3D visualisation to enable real-time pricing, automated planning, and faster decision-making for both designers and customers. The platform is designed to ensure coordination across the entire workflow, from design finalisation to manufacturing and on-site execution.

    The company’s supply-side control is supported by a curated catalogue of more than 160 laminate finishes and its private-label product lines, including Tyrox hardware and Hydroguard Plus boards. These elements, according to the company, are intended to reduce variability in quality and timelines as the franchise network scales.

    In 2025, HomeLane also completed the acquisition of DesignCafe, strengthening its position in the organised home interiors segment. Financially, the combined entity reported an improvement in fundamentals, with consolidated net losses narrowing to ₹80 crore in FY25 from ₹121.7 crore in the previous year. EBITDA losses also reduced to -9.9 percent from -15 percent, reflecting tighter unit economics.
    The company raised ₹225 crore in fresh capital in 2024 to support consolidation efforts and long-term growth initiatives. Management has indicated that this capital, along with the asset-light franchise model, provides sufficient runway to expand the store network while continuing to improve profitability metrics.

    Looking ahead to FY26, HomeLane plans to focus on strengthening its franchise base in established urban clusters such as Mumbai and the National Capital Region, while accelerating expansion into Tier II and Tier III cities where demand for branded, end-to-end interior solutions is increasing. The company aims to move closer to full-year profitability by maintaining discipline on costs, execution timelines, and partner performance.

    As India’s home interiors market gradually shifts from fragmented, unorganised players to branded and technology-driven platforms, HomeLane enters the next financial year focused on consolidation, franchise-led scale, and operational stability, positioning the business for its next phase of growth.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTub
  • An international audit puts Red FM’s regional playbook under the spotlight 

    The American Quality Council certifies the network’s Madhya Pradesh and Rajasthan operations for quality and innovation standards

    An international audit has brought regional radio operations into focus as 93.5 Red FM’s Madhya Pradesh and Rajasthan stations receive certification from the American Quality Council. The assessment recognises the network’s quality systems, management practices, and approach to innovation within the media and entertainment sector.
    The certification follows an evaluation of Red FM’s operational frameworks, particularly its ability to deliver structured yet creative brand solutions across B2C and BTL activations. The audit examined how the network integrates technology, content formats, and audience engagement models while maintaining consistency with international compliance and quality benchmarks.

    The recognition was formally presented by Santosh Shukla, Chief Executive Officer of the American Quality Council. According to the certifying body, Red FM’s regional operations demonstrated a strong emphasis on audience-centric programming, execution discipline, and innovation-led thinking, particularly in experiential radio and on-ground engagement formats.
    Commenting on the certification, Nisha Narayanan, Director and Chief Operating Officer of Red FM, said the recognition reflects the network’s sustained focus on quality and listener relevance. She noted that Red FM’s teams continue to work towards building content and brand solutions that go beyond entertainment, while remaining grounded in responsibility and relevance across local markets.

    Over the years, Red FM has received multiple national and international recognitions for its work across radio programming, brand activation, and social impact initiatives. The network has been awarded Golden Mic Awards for radio and on-ground campaigns, AFAQ Media Brand Awards for brand activation and digital innovation, and ACEF Global Customer Engagement Awards for mobile and digital effectiveness.
    One of its most widely recognised initiatives, Kabaad Se Jugaad, has received global attention, winning a New York Award and securing a place in the Limca Book of Records. Red FM’s content-led work has also been acknowledged at the E4M Indian Content Marketing Awards and the India Audio Summit and Awards, particularly for regional podcasting and purpose-driven communication.

    The American Quality Council is an autonomous certifying body headquartered in Seattle, Washington, providing independent evaluation and certification services across products, services, and management practices. Operating separately from government-linked accreditation systems, the organisation has, in recent years, certified Indian institutions and companies across media, education, aviation, information technology, and consulting.
    Red FM operates one of the country’s largest private FM networks, with a significant regional footprint and a strong focus on hyper-local content. Beyond radio broadcasting, the network is active across podcasts, digital formats, on-ground events, and independent music, positioning its regional stations as platforms for expression, community engagement, and experiential storytelling.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTub
  • A dual mandate emerges at Cosmo First as Zigly leadership expands 

    Saurabh Jain takes on oversight of the pet care business and corporate development functions

    A dual mandate has taken shape at Cosmo First as the group expands leadership responsibility across its pet care and corporate strategy functions. Saurabh Jain has taken charge as Chief Executive Officer of the company’s pet care division, Zigly, while also assuming responsibility for corporate development at the group level.
    In his role at Zigly, Jain will oversee business expansion and guide the next phase of growth for the pet care vertical. Alongside this, his corporate development mandate will include driving strategic initiatives across Cosmo First, with a focus on long-term growth planning and the evaluation of potential mergers or acquisitions.

    Jain will work closely with Pankaj Poddar, Group Chief Executive Officer of Cosmo First, and Neeraj Jain, Group Chief Financial Officer, as the company aligns leadership oversight across business development and strategy.
    Commenting on the leadership change, Pankaj Poddar said the group sees value in Jain’s ability to manage complex assignments across different business environments. He noted that Jain’s experience and leadership approach are expected to contribute meaningfully to Cosmo First’s long-term objectives.

    Jain brings over sixteen years of experience spanning the packaging films sector, investment banking, and corporate strategy. Prior to joining Cosmo First, he served as Global Chief Executive Officer for overseas business at Jindal Films, and has previously been associated with organisations including SB Packaging, Wodehouse Capital, Religare Capital Markets, and Jaypee Capital.
    Speaking on his expanded role, Jain said he looks forward to contributing to Cosmo First’s long-term strategic goals by drawing on his experience across industries. He added that the opportunity to work across both operational and corporate development functions presents a platform to support sustainable growth across the group.

    Jain holds a master’s degree in business administration from Faculty of Management Studies Delhi and a bachelor’s degree in mechanical engineering from Delhi College of Engineering.
    Cosmo First operates across multiple business segments including films, sheets and containers, pet care, consumer products, and specialty chemicals. The alignment of leadership responsibilities across Zigly and corporate development reflects the group’s focus on integrating operational growth with long-term strategic planning.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTub

  • Annual Flower Show Held at Central Park Residential Projects in Gurugram 

    The event was held at Central Park Resorts and Central Park Flower Valley, with remarks from Vikram Singh and Neeraj Gupta.

    An annual flower show was held at residential developments in Gurugram, with events organised across Central Park’s Central Park Resorts and Central Park Flower Valley. The programme brought together residents from both locations for a series of scheduled activities centred on seasonal floral displays and community participation.
    The event featured curated winter plant varieties, including chrysanthemums, spider pompons, daisies, and other seasonal flowers arranged across landscaped areas within the two residential projects. Designated zones and pathways were prepared to accommodate resident movement and viewing, with installations positioned across common areas at both sites.

    Proceedings opened with a lamp-lighting ceremony led by senior citizen residents, followed by a sequence of live musical performances. Over the course of the programme, residents participated in a range of organised activities that included children’s art sessions, sustainability-themed games, a community fashion presentation, Christmas tree decoration exercises, talent showcases, live singing segments, and DJ-led evening gatherings. Food services were provided on-site through St. Jerome, the in-house hospitality vertical associated with the Central Park developments.
    According to organisers, the programme was designed to be resident-led, with participation from multiple age groups across both communities. Activities were scheduled across different time slots to allow residents from Central Park Resorts and Central Park Flower Valley to attend without overlap or congestion.

    Speaking during the event, Vikram Singh, President at Central Park, said the flower show has become a recurring community programme within the organisation’s residential developments. He noted that the initiative aligns with the company’s approach to maintaining shared spaces that combine landscaping, design planning, and resident interaction.

    Neeraj Gupta, Chief Executive Officer, also addressed residents during the programme. He stated that community-focused initiatives play a role in encouraging regular interaction among residents and supporting shared responsibility within large residential townships.
    Organisers confirmed that the flower show is intended to remain an annual fixture across Central Park’s residential properties. Planning for future editions will continue to involve resident participation and on-site programming linked to seasonal landscaping cycles.

    Central Park Resorts and Central Park Flower Valley are part of the developer’s larger residential portfolio in Gurugram. The completion of the flower show programme marked the close of the year-end community calendar at both locations.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTub
  • Types of Furniture Across Cultures: How Tradition Shapes Design

    By Mr. Hemant Agarwal, Founder of Silver Lake Premium Furniture

    Types of furniture have always been a reflection of the culture and history of the people who crafted and used them. From the minimalist designs of Japan to the opulent, intricately carved furniture of China, each culture tells its own story through its interior design. Furniture is not just functional but a symbol of the artistry, beliefs, and lifestyle of different communities. This exploration of the varied types of furniture found across the world, from traditional to contemporary styles, offers a glimpse into the creative ingenuity that defines human living spaces.

    The lifestyle of human species has evolved a lot in the last few centuries, from the clothes we wear to the food we eat, it’s all evolved a lot in past times. Diversity of human beliefs is immense, different cultures have different styles of living, their home design, whether they use concrete or wood or the type of furniture they prefer. Interior design of homes differs according to their culture, depending on the types of traditional craftsmanship they use, or the cultural practices of that particular place.

    Types of Furniture used vary in different cultures, like in Japanese culture, traditionally Tatami Mats and Futon were used. Tatami Mats were woven by straws and were made to be laid on floors, generally for floor seating and low tables. Futons are the mattress that can be folded and stored during day time. We can see that Japanese furniture are typically minimal, and are made solely for comfort. Shoji screens can also be an example of minimalistic furniture in Japanese culture, which are sliding paper doors to allow light to pass through.

    Traditional Chinese furniture was often made of hardwoods, and had distinct curves, or intricate carvings to make them look more appealing. Ming chairs and Chinese cabinets are some of the examples, where Ming chairs are known for their elegance and simplicity and Chinese cabinets were lacquered with carvings and paintings. Opium beds and Kang tables were also some of the furniture often used in Chinese culture.

    Traditionally, Charpai was one of the most basic pieces of furniture used in Indian culture. It’s a traditional woven bed, made from a wooden frame and jute strings. Jhoola is one of the things that can be found in the Indian courtyards or living rooms, it’s a hanging swing chair or bench. Indian furniture often had intricate carvings, designs, and paintings made, especially in royal homes.

    African furniture was traditionally made on a hierarchy basis, stools and thrones, which symbolize power and prestige and wooden carved benches were used for the communal sittings. Stools were often carved from a single piece of wood and benches used to be adorned with tribal carvings. Rattan furniture were made from palm stems and were known for their durability and lightweight. In countries like Morocco, Leather Ottomans are used as seats or foot rests, and are made from goat or camel hide.

    In the Middle eastern countries, Majlis seating and Mosaic tables are used traditionally. Majlis seating is a form of communal gathering where cushions are laid around the room in a circular manner and Mosaic tables are intricate with geometric designs usually found in countries like Morocco and Iran. Divans are long backless Sofas, covered with sheets and cushions.
    Victorian furniture in Western Europe is often made of hardwood and rich padded textile covering it. Chesterfield Sofa is a two layered leather sofa, which came from England. Louis XIV furniture is again a luxurious and expensive piece often found in France.
    American furniture design has changed a lot from native Americans to modern interior designs. Adirondack chairs and Shaker furniture are often seen in America. Adirondack chairs are outdoor chairs, which have wide armrests and can be used in rusty settings. Metal, glass and plywood were used in mid-century modern, which had clean, sleek lines.
    As opposed to their northern companion the furniture style in Latin America has always been quite simple. Influenced by the Spanish craftsmanship, their furniture style has always been lightweight and eco-friendly. Hammocks, a traditional hanging bed or seat, are usually made of cotton or sisal fiber, they can be used both inside and outside hanging with the help of a tree. Equipal chairs are made from pigskin leather and woven wood are mostly found in countries like Mexico.
    Every culture has their own style and design in their furniture, they all bring their unique flavor in the design and craftsmanship. It tells you the story of their culture and history of their people and traditions.
    This article was shared with Prittle Prattle News as an authored article.
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  • FIEO convenes exporters for a candid dialogue with Amitabh Kant on India’s export future 

    In an exclusive conversation at ITC Sonar Bangla, Amitabh Kant discusses manufacturing scale, global trade shifts, and the role of exporters in India’s growth journey

    The Federation of Indian Export Organisations, Eastern Region, convened exporters, industry leaders, and policymakers in Kolkata for an exclusive and candid dialogue with Amitabh Kant, focusing on India’s export strategy amid a rapidly shifting global economic environment. The interaction was held on December 14 at ITC Sonar Bangla, creating a platform for detailed discussion on trade, manufacturing, and competitiveness.
    The session was hosted by Abhishek Poddar, Regional Chairman, Federation of Indian Export Organisations Eastern Region. The conversation addressed a range of structural, geopolitical, and policy challenges confronting Indian exporters, including rising protectionism, tariff barriers, global supply chain realignments, and the need for reforms driven by competitiveness rather than cost alone.

    Discussions centred on how India must recalibrate its export approach in a fragmented global trade environment shaped by localisation pressures, carbon linked trade mechanisms, and changing geopolitical alignments. With global buyers reassessing supply chains beyond China, the dialogue examined the steps required for India to scale manufacturing capacity, move up global value chains, and strengthen long term export resilience.
    Speaking during the interaction, Amitabh Kant underlined that traditional advantages based on low cost exports are increasingly being replaced by geopolitical considerations and technology driven productivity. He noted that while exporting at the lowest cost may no longer be viable in the current global context, the availability of advanced technologies presents a significant opportunity for growth and efficiency. Emphasising the importance of exports in India’s growth trajectory, he highlighted the critical role played by FIEO members in driving this transformation.

    Kant also stressed the need for a substantial expansion in manufacturing, stating that manufacturing output would need to grow many times over to align with the Prime Minister’s long term economic vision. He pointed to the importance of accelerating reforms, improving implementation at the ground level, and reducing compliance burdens, particularly for micro, small, and medium enterprises, to unlock export growth across sectors, including labour intensive industries.
    Drawing from his experience in shaping India’s global economic narrative, Kant spoke about the importance of credibility, scale, and consistency in positioning “Made in India” as a trusted global export brand. He noted that sustained policy clarity and execution are essential for India to capture opportunities emerging from global supply chain shifts.

    As part of the programme, Amitabh Kant was felicitated by Abhishek Poddar in recognition of his contribution to India’s economic and policy framework. The session concluded with an interactive question and answer segment with the audience, followed by one to one media interactions with the speakers.
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