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Category: Business

  • Four top ten ranks in CLAT 2026 put Delhi and Gurugram in the national spotlight 

    LegalEdge’s Delhi and Gurugram centres produce AIR 2, 7, 8, and 9 as law consolidates its position as a high stakes career choice

    Delhi and Gurugram moved into the national spotlight following the declaration of CLAT 2026 results, with students from the region delivering one of the strongest city wise performances in the country. As competition intensifies and law continues to emerge as a first choice career for high achieving students, the results underline the growing role of the NCR belt in shaping India’s next generation of legal professionals.
    According to officially declared results, students trained at LegalEdge centres in Delhi and Gurugram together secured four All India Ranks within the national top ten. Candidates from Delhi achieved AIR 2 and AIR 8, while students from Gurugram secured AIR 7 and AIR 9, placing the region among the most consistent performers in this year’s Common Law Admission Test.

    The Gurugram centre also produced Haryana Topper 1 and Haryana Topper 2, corresponding to AIR 7 and AIR 9, highlighting the depth of preparation emerging from the region. In total, LegalEdge centres across Delhi and Gurugram accounted for 14 ranks within the top 100. With counselling currently underway, more than 300 selections into National Law Universities are expected from these two cities alone.
    Among the top performers were Parv Jain, who secured AIR 2, and Argh Jain, who achieved AIR 8. The twin brothers, both mentored at the LegalEdge Delhi centre, followed a long term preparation route by enrolling in a structured two year classroom programme immediately after Class 10. Their approach reflects a growing trend among serious law aspirants who are choosing early academic planning and consistency over short preparation cycles.

    Reflecting on their journey, the students pointed to disciplined classroom learning, regular mock analysis, and close mentor interaction as decisive factors in their performance. Their parents also highlighted the value of a process led academic roadmap, noting that structured preparation helped build confidence and emotional maturity alongside academic outcomes.
    Commenting on the results, Vikaas Wahi, Director of LegalEdge Delhi and Gurugram, said that the focus of the centres has remained on the student journey rather than ranks alone. He noted that the academic environment combines structure, mentorship, emotional support, and consistency, allowing students to perform with confidence. According to him, a student to selection ratio of nearly four to one reflects a sustained, student first approach rather than a numbers driven mindset.

    Other high ranking students from the region echoed similar sentiments. AIR 7 Gauransh Vats, Haryana Topper 1, credited focused one to one mentoring and mock strategy discussions for his steady progress throughout the preparation cycle. AIR 9 Manvi Yadav, Haryana Topper 2, highlighted the role of a supportive academic environment and regular guidance in maintaining exam readiness.
    The regional performance mirrors broader national trends in legal education. Over 92,000 candidates registered for CLAT 2026, with nearly 75,000 appearing for the undergraduate examination, marking a 17 percent increase in participation over previous years. With limited seats available across National Law Universities, the data reflects law’s consolidation as a highly competitive and aspirational career choice.

    At the national level, LegalEdge’s CLAT 2026 outcomes also showed consistent results across centres, including multiple ranks in the top ten, several state toppers, and more than 50 ranks within the top 100. The results reinforce the role of structured, classroom led preparation and long term mentoring in an increasingly high stakes entrance landscape.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Youth led entrepreneurship takes the spotlight as YEF Bharat Summit 2025 convenes in Indore 

    Chief Minister Dr. Mohan Yadav and Union Minister Jyotiraditya Scindia address over 1,000 young entrepreneurs, highlighting values driven growth and nation first enterprise

    Youth led entrepreneurship took the spotlight in Indore as the Madhya Pradesh Chapter of Young Entrepreneurs Forum hosted the YEF Bharat Summit 2025, a flagship gathering rooted in the philosophy of “Nation First”. Held on December 20, 2025 at the Brilliant Convention Center, the day long summit brought together more than 1,000 young entrepreneurs from across India to engage in dialogue around values driven business, ethical leadership, and national progress.
    The summit was inaugurated by Shri Mohan Yadav, Hon’ble Chief Minister of Madhya Pradesh, and was graced by Shri Jyotiraditya Scindia, Hon’ble Union Minister of Communications. The gathering also saw the presence of prominent voices including Raj Shamani, spiritual speaker Amogh Lila Das, Vikas Khemani, and several other leaders and changemakers from business, policy, and civil society.

    Addressing the audience, Shri Mohan Yadav spoke about Madhya Pradesh’s rapid development and its strategic advantages as a centrally located state with cost effective logistics and transportation. He emphasised that entrepreneurship has the power to transform lives and encouraged young entrepreneurs to make full use of government policies and institutional support. He noted that the state’s progress over the last two years has positioned Madhya Pradesh among India’s fastest developing regions and congratulated the Young Entrepreneurs Forum for its efforts in nurturing a new generation of entrepreneurs guided by innovation and discipline.
    The YEF Bharat Summit 2025 focused on building a collaborative ecosystem where young founders could exchange ideas, share resources, and explore opportunities that support both business growth and national development. Anchored in the spirit of “Nation First”, the summit promoted responsible and value based entrepreneurship as a key driver of India’s economic journey.

    Shri Jyotiraditya Scindia, addressing the gathering, underlined the central role of young entrepreneurs in shaping not only India’s future but the global economy. He highlighted the growth of India’s startup ecosystem, noting its expansion from a few hundred startups in 2014 to over two lakh by 2025, alongside the rise in unicorns that has positioned India as one of the world’s leading startup hubs. He spoke about the broader economic transformation underway in sectors such as automobiles, telecommunications, and information technology, attributing this progress to sustained policy reforms and institutional change.
    Speaking on the occasion, Rajat Jain, Founder of Kimirica and organiser of the Young Entrepreneurs Forum, announced the launch of the YEF Bharat Indore chapter at the summit. He described the event as a call to action for young entrepreneurs to align ambition with national responsibility, stating that entrepreneurship driven by values and discipline can act as a powerful force for unity, job creation, and long term progress.

    In the welcome address, Ankit Agrawal, Director of MDPH and organiser of the Young Entrepreneurs Forum, said hosting the summit in Indore reflected a sincere effort to help shape the entrepreneurial future of the country. He observed that while today’s youth have access to technology and marketing tools, guidance and courage remain essential for translating ideas into sustainable enterprises.
    The summit also featured a first of its kind reverse live podcast hosted by Raj Shamani and moderated by Mohit Jain, Co Founder of Kimirica. The session added a contemporary dimension to the discussions, encouraging candid exchanges between speakers and participants.

    Leaders including Deepak Visputeji, Amogh Lila Das, and Shri Chetanya Kashyap, Hon’ble Minister for MSME, addressed the audience, highlighting the importance of purpose driven entrepreneurship, ethical business conduct, and the contribution of young enterprises to nation building.
    Founded by entrepreneurs from Madhya Pradesh, YEF Bharat has emerged as a collective platform of organised and responsible business leaders inspired by national service. Through mentorship, dialogue, and shared learning, the forum encourages young entrepreneurs to measure success not only by profits but by their contribution to society and the country.
    The YEF Bharat Summit 2025 reinforced this vision by creating a space for guidance, inspiration, and collaboration, reaffirming the belief that entrepreneurship guided by values and a nation first mindset can play a decisive role in building a self reliant and inclusive India.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Labour Codes and Environmental Concerns Dominate Discussions at IEC 2025 

    Shri Mansukh Mandaviya and other Union ministers used the Times Network platform to explain reforms, air quality measures and governance priorities.

    Labour reforms, environmental challenges, and questions of governance dominated discussions at the 11th edition of the India Economic Conclave in New Delhi, as senior Union ministers laid out the government’s positions on some of the most debated policy issues facing the country. Organised by Times Network, the conclave brought together policymakers, industry leaders, and economists to examine India’s economic and institutional priorities.
    Speaking at the conclave, Mansukh Mandaviya, Union Minister for Labour and Employment, Youth Affairs and Sports, explained the rationale behind replacing 26 pre-Independence labour laws with four consolidated labour codes. He said the reforms were aimed at creating a modern legal structure that supports both workers and industry, with the labour force identified as a central pillar of India’s economic journey as the country approaches 100 years of Independence in 2047.

    Mandaviya noted that more than 40 crore workers are engaged in manual labour, wage work, and nation-building activities, and said successive governments had failed to significantly improve labour welfare or create conditions that allowed industries to expand at scale. According to him, employment generation and industrial growth are interlinked, and policy must recognise that workers and industries depend on each other to function effectively.
    Referring to the passage of the labour codes between 2019 and 2020, Mandaviya said the government followed a development-focused approach anchored in reform and performance. He acknowledged that implementation did not begin immediately and that the reforms faced criticism and resistance from sections of trade unions. He added that extensive consultations were held to address concerns, following which several state governments amended their local laws to align with the new codes. The Prime Minister, he said, had emphasised the need for uniform implementation to ensure a common legal framework across the country.

    Highlighting specific provisions, Mandaviya said the labour codes include safeguards for workers’ rights, including equal wages for men and women and the assurance of minimum wages nationwide. He described wage parity as a fundamental right for women and said the reforms were intended to create a fair and contemporary labour system suited to India’s evolving economy.
    The conclave also featured remarks from Jyotiraditya Scindia, Union Minister for Communications and Development of the North Eastern Region. Scindia said India is at a decisive point in its economic trajectory and pushed back against claims that manufacturing in the country is in decline. Referring to comments made by Congress leader Rahul Gandhi during a visit abroad, Scindia said such narratives overlook India’s growth story and achievements in recent years.

    Scindia argued that citizens should take pride in the country’s progress and said India’s manufacturing and economic development must be viewed in a broader context. He added that as India positions itself as a global hub for talent and innovation, it must also address challenges that affect quality of life, particularly environmental issues.
    On air pollution, Scindia called for scientific and long-term solutions rather than short-term measures. Referring to the recurring winter spike in Air Quality Index levels, especially in the Delhi-NCR region, he described air pollution as a serious public health concern that cannot be postponed. He cautioned against expecting quick fixes, noting that the problem stems from layered and long-standing causes that require sustained intervention.

    Parliamentary affairs were addressed by Kiren Rijiju, who responded to questions regarding Opposition conduct during parliamentary sessions. Rijiju rejected comparisons between Rahul Gandhi’s absence from Parliament and the Prime Minister’s official overseas visits, stating that the two were not comparable as one involved national duty and the other personal engagements.
    Rijiju also spoke on the issue of pollution debates in Parliament, urging members across parties to participate constructively in discussions. He said that when pollution was listed for debate, disruptions prevented meaningful dialogue, despite the issue affecting citizens across political lines.

    Environmental concerns were further addressed by Bhupender Yadav, Union Minister for Environment, Forest and Climate Change. Responding to questions on inter-state coordination and pollution control as GRAP Stage 4 measures remained in force, Yadav said earlier administrations had failed to act decisively when opportunities existed. He noted that meteorological factors such as Western Disturbances complicate the issue during winter months.
    Yadav said the government is implementing multiple measures based on studies of global practices, including approaches taken in countries such as China and the United Kingdom. He added that while results would take time to become visible, coordinated action across stakeholders was underway and early signs of improvement would emerge over the coming years.

    Beyond policy discussions, the conclave featured industry perspectives from leaders across sectors. Tarun Garg, Whole Time Director and Chief Operating Officer at Hyundai Motor India, reflected on the company’s three-decade journey in India, including design choices behind models such as the Santro and the growth of the Creta SUV. He also spoke about the company’s export strategy and recent public listing.
    Automotive trends were also discussed by Partho Banerjee, Senior Executive Officer for Marketing and Sales at Maruti Suzuki India Limited, who addressed electric vehicle adoption. He said EV penetration remains limited and emphasised the company’s focus on addressing concerns of its existing customer base rather than targeting early adopters alone.
    The conclave featured a broad range of speakers, including economists, policymakers, and industry executives, covering themes such as geoeconomics, technology, financial markets, space economy, renewable energy, and public policy. The sessions reinforced the conclave’s role as a platform for dialogue between government and industry at a time of rapid global change.
    The 11th India Economic Conclave concluded with a renewed focus on aligning policy, industry, and institutional reform to support India’s long-term growth ambitions, as the country navigates economic transformation alongside social and environmental challenges.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Haier explores belief and wonder through an AI led Christmas film set across worlds 

    Developed with SW Network, the film uses magical realism and unexpected characters to show how belief connects people, nature, and moments of joy

    Belief and wonder took centre stage this festive season as Haier unveiled an AI led Christmas film that reimagines how seasonal magic travels across worlds. Developed in collaboration with SW Network, the film presents a gentle narrative that reflects how belief quietly connects people, nature, and moments of joy.
    Set against a backdrop of warmth and optimism, the film unfolds through an unexpected protagonist, a simple Christmas cookie. What begins as an ordinary moment inside a cosy home soon transforms into a magical journey that moves beyond human spaces, weaving through different environments and living beings.

    The story opens in a festive household, where the cookie is playfully taken by a squirrel. This small act sets off a chain of events that carry the cookie into the squirrel’s own celebration on a tree branch, filled with seasonal cheer. From there, the narrative shifts seamlessly as the cookie slips into the ocean, becoming part of an underwater Christmas gathering where a fish carries it forward.
    As the journey continues, the cookie is joyfully passed along by a dolphin leaping through the waves, marking a transition from sea to sky. In mid air, the dolphin tosses the cookie to a bird, which carries it back into the city. The journey comes full circle when the bird gently delivers the cookie to the children who had wished for it, turning belief into a tangible moment of joy.

    Through this visually rich storytelling, the film reflects the idea that the magic of Christmas is not limited to people alone. It touches every living being, flowing across land, sea, and sky. The narrative avoids spectacle, instead embracing quiet hope and warmth, suggesting that festive magic often arrives softly and unexpectedly.
    The use of AI driven filmmaking plays a subtle yet significant role in shaping the film’s imaginative world. Rather than placing technology at the forefront, the film allows it to support emotion, creativity, and connection. In doing so, the narrative aligns with Haier’s broader vision of technology as an enabler of human stories rather than a distraction from them.

    With its gentle pacing and elements of magical realism, the film reinforces the belief that Christmas joy does not discriminate. It moves freely across boundaries and environments, finding its way to those who hold space for wonder.
    By blending storytelling, emotion, and technology, the festive film offers a reminder that belief remains at the heart of the season. Whether carried by a squirrel, a fish, a dolphin, or a bird, the magic of Christmas ultimately finds its way home.

    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Christmas Celebrated at Srishti Oasis Construction Site at GMLR 

    The Christmas initiative at the Srishti Oasis construction site recognised the efforts of nearly 150 on-ground workers shaping the upcoming luxury development.

    Christmas was marked with warmth and quiet celebration at the construction site of Srishti Oasis, as Srishti Group organised a festive initiative for the workforce building its upcoming luxury residential development at the GMLR junction. Held on December 24 in Mumbai, the celebration brought seasonal cheer to a site more accustomed to the rhythms of concrete, steel, and structured progress.
    The initiative, carried out under the theme “Building Homes, Spreading Joy,” was organised for nearly 150 on-ground workers currently engaged across the two towers under construction. Rising to 36 storeys, the towers form the core of Srishti Oasis, a project positioned as a major addition to the evolving residential landscape at the Goregaon Mulund Link Road junction.

    For the workers, the day unfolded differently from routine site schedules. Sweets were distributed across the construction floors, and moments of laughter and conversation filled spaces usually defined by precision and pace. The celebration transformed the active site into a setting of shared festivity, offering a pause that acknowledged the people behind the physical structure taking shape.
    Speaking on the occasion, Karan Villaitramani, Director, Srishti Group, emphasised the importance of recognising the workforce that drives every project forward. He said that the group’s developments are built on the dedication of its workers and that festivals like Christmas offer an opportunity to express gratitude, acknowledge effort, and reinforce a sense of belonging. He added that growth holds meaning only when it includes the people who contribute to it daily.

    The celebration was organised across the two under-construction towers, with activities spread throughout the site to ensure all workers could participate. The gesture reflected Srishti Group’s belief that while engineering and planning define a project’s form, it is human effort that gives it substance. Beyond timelines and milestones, the group views such moments as essential in building mutual respect and morale.
    Srishti Oasis, once completed, is expected to play a defining role in shaping the GMLR stretch as an emerging luxury residential corridor in Mulund. The project’s scale and location have positioned it as a significant development within the area, drawing attention not only for its design ambition but also for the pace at which it is progressing.
    The Christmas initiative aligns with Srishti Group’s people-first approach, where worker welfare and emotional well-being are regarded as integral to project success. The group maintains that construction is not solely about delivering premium homes, but also about fostering a culture of dignity, care, and shared purpose among those involved in the process.

    As Srishti Oasis continues to rise on Mumbai’s skyline, moments like these serve as reminders that every structure is built by individuals whose commitment often remains unseen. By bringing the spirit of Christmas to the construction site, the group reinforced its view that recognition and empathy are as important as design and execution in shaping meaningful developments.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • How 2025 shifted advertising from reach to resonance, according to Apurv Modi 

    The founder and chief executive officer of Media, Content and Mobility Ventures examines how digital and OTT marketing evolved toward cultural relevance, attention quality, and long term engagement

    The year 2025 marked a clear inflection point for advertising and marketing, particularly across digital and OTT platforms, as the industry moved its focus away from sheer reach toward substance, relevance, and cultural connection. The emphasis shifted from accumulating eyeballs to earning attention that lasts, reflecting how rapidly consumer media habits have evolved.
    This change was not driven by sentiment alone. The data points to a systemic transformation in how brands allocate budgets and measure impact. According to an Ipsos report on digital marketing in India, digital advertising reached approximately ₹49,000 crore in FY25, accounting for nearly 44 percent of the country’s total advertising market. This dominance underscores a decisive reallocation of marketing spend toward platforms where audiences now spend most of their time.

    Globally, the momentum has been equally strong. Digital advertising revenue recorded double digit growth for the sixteenth consecutive year, reinforcing the resilience of digital channels even amid broader economic uncertainty. eMarketer’s mid 2025 forecast confirmed that advertisers are not pulling back from digital. Instead, they are refining how they engage audiences, moving toward formats and narratives that deliver depth rather than interruption.
    One of the most visible shifts during the year was the realignment of content consumption patterns with advertising investments. Nielsen’s 2025 Annual Marketing Report revealed that 56 percent of marketers planned to increase spending on OTT and connected television platforms year on year. Nearly two thirds of respondents also indicated that retail media networks would play a more prominent role in future media strategies. These findings reflect how OTT has moved beyond being treated as a supplementary channel and is now central to integrated media planning.

    Consumer behaviour sits at the core of this transition. Audiences are increasingly selective, gravitating toward content that reflects their cultural context and lived experiences. This has reshaped OTT advertising strategies, particularly as hybrid monetisation models combining subscriptions with advertising gain traction globally. These models point to a broader recalibration as platforms seek sustainable growth paths beyond traditional paywalls. Industry estimates suggest that global OTT advertising revenues could cross the 400 billion dollar mark in 2025, highlighting the expanding influence of streaming platforms in brand communication.
    Another defining theme of 2025 was the convergence of performance marketing and brand building. Marketers recognised that short term returns cannot come at the cost of long term trust. This balance became visible in emerging best practices, including data informed creativity, community led engagement, and content strategies that prioritise relevance over reach alone. Social video, user generated content, and creator collaborations increasingly proved effective because they allowed brands to participate in conversations rather than interrupt them.

    Deloitte’s Digital Media Trends report illustrates the challenge clearly. Platforms are competing for a finite amount of attention across video, social, gaming, and audio formats. In such an environment, brands that offer contextually relevant content are more likely to succeed than those relying on scale alone. Attention has become a scarce resource, and earning it requires clarity of purpose and respect for audience choice.
    Looking ahead to 2026, the next phase of growth will likely be shaped by responsible personalisation. Artificial intelligence will continue to enable precision in targeting, but greater emphasis will be placed on consent, privacy, and transparent data practices. Interactive formats are expected to blur the boundaries between engagement and commerce, allowing content to be actionable without disrupting the user experience.

    Cultural awareness will also emerge as a central brand objective. Visibility alone will no longer suffice as audiences increasingly expect media and messaging to reflect their identities, values, and aspirations. In this environment, relevance becomes a measure of respect rather than reach.
    Ultimately, the brands that succeed in the coming year will be those that view attention as a privilege rather than an entitlement. Designing campaigns that align with how consumers choose to engage, using data responsibly, and creating value that extends beyond individual transactions will define the next chapter of advertising and marketing.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Land administration processes in Mumbai come under review as City and Suburban Collectors hold joint discussions with industry 

    District Collectors Aanchal Goyal and Saurabh Katiyar engage with CREDAI MCHI, NAREDCO, BDA, and PEATA to discuss royalty norms, survey duplication, and SOP driven timelines across Mumbai

    Land administration processes in Mumbai came under focused review as the District Collector, Mumbai City, Aanchal Goyal, and the District Collector, Mumbai Suburban, Saurabh Katiyar, held a joint meeting with representatives from the real estate sector to address long standing procedural and revenue related challenges. The meeting took place in Mumbai on December 23, 2025, bringing together senior officials from both Collectorates and a Joint Task Force comprising members of CREDAI MCHI, NAREDCO, BDA, and PEATA.
    The joint engagement marked a coordinated effort by the Mumbai City and Mumbai Suburban Collectorates to examine industry concerns through a unified administrative lens. The discussions focused on issues such as royalty applicability, procedural timelines, duplication of physical surveys, and delays in approvals related to amalgamation and subdivision of land parcels.

    Setting the tone for the deliberations, District Collector, Mumbai City, Aanchal Goyal stated that the concerns raised by industry representatives were substantive in nature and required systemic correction rather than ad hoc resolutions. She noted that issues surrounding royalty norms, procedural delays, and overlapping survey requirements create ambiguity and inefficiencies that can be addressed through clearly defined and standardised operating procedures. She further affirmed that both Collectorates are committed to introducing SOP driven mechanisms that simplify processes while ensuring statutory compliance.
    District Collector, Mumbai Suburban, Saurabh Katiyar highlighted the importance of joint decision making between the two Collectorates, particularly in a metropolitan region where administrative boundaries often intersect with development activity. He said that bringing both City and Suburban Collectorates onto a single platform enables coordinated governance and uniformity in decision making. He confirmed that proposals such as unified physical surveys, streamlined amalgamation and subdivision processes, and greater transparency in land records would be examined through a structured institutional mechanism to ensure practical and time bound implementation.

    The meeting was among the first instances where multiple real estate associations engaged collectively with both Collectorates in a single forum. The Collectors acknowledged the unified and solution oriented representations made by the industry and noted that such consolidated engagement supports outcomes that are aligned with public interest as well as economic growth.
    Industry discussions were led by Mr. Rushi Mehta, Secretary, CREDAI MCHI, and Mr. Manan Shah, who presented a range of issues related to royalty on excavated soil. These included the need to exclude royalty in cases where excavated material is not transported outside the project site, challenges arising from short validity periods for permissions, inaccuracies in excavation quantity calculations, and approval delays. In response, both Collectors assured participants that simplified and time bound SOPs for royalty permissions would be introduced to comprehensively address these concerns.

    Deliberations also covered prolonged timelines associated with amalgamation and subdivision proposals. The Collectorates indicated that dedicated SOPs would be framed to significantly reduce delays and improve predictability for applicants. Another key reform discussed was the introduction of a single, unified physical survey that could be used for multiple purposes, including non agricultural permissions, demarcation, amalgamation and subdivision, and handover of amenities. This measure is intended to avoid duplication, repeated site visits, and procedural redundancies.
    Commenting on behalf of the industry, Mr. Sukhraj Nahar, President, CREDAI MCHI, said that the issues raised during the meeting, including royalty applicability, procedural delays, duplication of surveys, and approval timelines, are genuine and long pending. He noted that the joint commitment of both Collectorates to SOP driven processes, unified surveys, and the formation of a steering committee reflects a shared intent to deliver practical and time bound reforms that improve ease of doing business while strengthening transparency and governance.

    Mr. Kamlesh Thakur, President Elect, NAREDCO Maharashtra, observed that the meeting represented a decisive shift towards collaborative policy making. He said that clarity driven by standard operating procedures on royalty, surveys, and approvals would significantly enhance predictability and confidence across the real estate ecosystem.
    Supporting the initiative, Mr. Vikram Mehta, President, BDA, and Mr. Sandip Isore, President, PEATA, stated that unified procedures and streamlined approvals would meaningfully reduce operational delays and procedural overlap, contributing to more efficient project execution.

    The Joint Task Force reaffirmed its commitment to continued engagement with the administration to ensure that the discussions translate into tangible outcomes. It was agreed that a steering committee would be formed, comprising officers from the Collector’s office and relevant ancillary departments, to deliberate on procedural bottlenecks and recommend policy changes. These recommendations would be implemented at the Collectorate level where possible or escalated to the government for further necessary action.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • EV Hesitation, Solar Confidence and UPI’s Global Test Shape India’s Economic Debate in Delhi

    Remarks by leaders from Maruti Suzuki, Axis-linked insurance, Pay10 and Luminous highlighted how mobility readiness, regulatory reform and financial sovereignty are diverging across sectors

    India’s economic conversation is no longer moving in a single direction. Instead, it is unfolding through sector specific realities that reveal differing levels of readiness, confidence, and constraint. This divergence was clearly visible during discussions in New Delhi where senior leaders from automobiles, insurance, payments, and energy reflected on how India’s geoeconomic position is being shaped in practice, not theory.
    At the centre of the mobility discussion was Maruti Suzuki India Limited, which continues to approach electric vehicles with measured caution. Speaking on the future of e-mobility, Partho Banerjee, Senior Executive Officer for Marketing and Sales, outlined why mass adoption remains constrained despite a growing number of electric models in the market. While more than a dozen EV models are currently available, their penetration remains limited when seen against Maruti Suzuki’s monthly sales volume of nearly four lakh vehicles.

    Banerjee pointed to range anxiety, charging access, and ownership experience as unresolved issues for the company’s core customer base. Rather than chasing early adopters, he said the focus remains on resolving practical barriers before introducing the e-Vitara electric SUV. Maruti Suzuki has already established over 2,000 dedicated EV charging points across more than 1,100 cities and partnered with 13 charge point operators, with an ambition to scale the charging ecosystem to one lakh chargers nationwide by 2030. The approach reflects a broader view that sustainable mobility must align with consumer readiness and infrastructure depth, not just product availability.
    In contrast, the tone was notably more assured in the energy transition conversation. Preeti Bajaj, Chairperson and Managing Director of Luminous Power Technologies, spoke about solar power as a natural fit for India’s economic and environmental priorities. She highlighted affordability, accessibility, and availability as defining characteristics that make solar energy particularly suited to Indian conditions. According to her, falling technology costs and abundant sunlight have positioned solar as one of the most efficient and scalable power sources for the country.

    Bajaj also addressed the evolving conversation around energy storage, noting that reliance on a single battery technology such as lithium ion presents both vulnerabilities and opportunities. She suggested that India’s strength lies in layering its software and engineering capabilities across multiple storage solutions, adapting technologies to local power conditions rather than following a uniform global template. The emphasis was on pragmatic innovation, shaped by domestic demand rather than first mover advantage.
    The discussion on financial services revealed another axis of divergence. In the insurance sector, regulatory reform is being viewed as a structural reset rather than incremental change. Sumit Madan, Managing Director and Chief Executive Officer of Axis-linked Max Life Insurance, described measures such as GST 2.0 and the proposed Amendment of Insurance Laws Bill, 2025 as steps that could significantly widen access and competition. He noted that allowing 100 percent foreign direct investment is likely to attract new entrants, placing greater pressure on incumbents to improve transparency, product quality, and customer engagement.

    Madan also pointed to the removal of GST on life insurance as a meaningful signal. Demand, he said, has already shown signs of picking up following the tax relief, reinforcing the view that policy design plays a decisive role in shaping consumer behaviour. At the same time, he stressed that insurers themselves carry responsibility in communicating value and building trust, especially as the sector moves toward a more customer centric framework.
    The payments conversation brought financial sovereignty into sharp focus. Prabhpreet Singh Gill, Chairman of Pay10 Global and Eastern Fortune Investments, spoke about the strategic importance of bilateral corridors and cross border licensing for Indian payment firms. While India’s Unified Payments Interface has transformed domestic transactions, its global journey presents a different set of challenges.

    Gill explained that many countries are strengthening their domestic payment ecosystems, often with high capital and localisation requirements. Recent changes by the Reserve Bank of India around aggregate cross border licences, he said, are enabling Indian firms, particularly small and medium enterprises, to explore international markets with greater confidence. However, he emphasised that global adoption of UPI will depend on whether it delivers tangible value to merchants abroad, including faster settlements and competitive pricing compared to established card networks.
    Across these conversations, a common thread emerged. India’s economic momentum is real, but it is not uniform. Different sectors are moving at different speeds, guided by consumer behaviour, regulatory clarity, infrastructure readiness, and global acceptance. Rather than a single growth narrative, the picture that emerged was one of calibrated progress, where ambition is tempered by execution.

    As policymakers and business leaders continue to navigate a multipolar global economy, these sectoral perspectives offer a more grounded view of India’s trajectory. Featured by Prittle Prattle News, virtuous journalism for a thoughtful world, the discussions in Delhi underscored that India’s economic future will be shaped as much by restraint and sequencing as by scale and speed.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From Livelihoods to Climate Justice, ISB Presents Six New Volumes Shaping Public Policy Discourse 

    The six volume series brings together 192 contributors across 102 chapters, combining field level evidence with policy focused research across India

    India’s public policy discourse took a significant step forward with the unveiling of six landmark volumes of microstudies in Human Development by the Bharti Institute of Public Policy at the Indian School of Business. Launched in New Delhi on December 21, 2025, the volumes form part of the ongoing BIPP–Routledge series titled Innovations, Practice, and the Future of Public Policy in India, and are anchored under the Platform for Development Research and Communication initiative.
    The six volumes collectively bring together the work of 192 authors across 102 chapters, representing a wide spectrum of policymakers, academics, practitioners, and civil society professionals. Grounded in field based microstudies, the research seeks to bridge the often cited gap between on ground realities and policy formulation, offering evidence driven insights across multiple sectors critical to India’s development trajectory.

    Speaking at the launch, Amarjeet Sinha, IAS retired, Senior Fellow at the Centre for Social and Economic Progress and one of the editors of two volumes, described the initiative as the start of a longer collaborative journey. He noted that the intent behind the series is to build a non political coalition of academics, practitioners, civil society professionals, policymakers, and activists who can collectively contribute to an evidence based voice focused on human well being and social outcomes.
    The volumes span diverse but interconnected themes including rural livelihoods, institutional reform, climate action, and social development. One of the key titles, Pathways to Rural Prosperity: Livelihood Interventions and Transformation in India, is edited by Ashwini Chhatre, Associate Professor and Executive Director at the Bharti Institute of Public Policy. He emphasised that the institute remains committed to closing the gap between theory and practice, particularly at a time when misinformation poses challenges to informed decision making. According to him, peer reviewed knowledge produced through collaboration and lived experience plays a critical role in guiding policymakers across regions and sectors.

    Another volume, Changing Tides: Climate Action and Justice in India, is co edited by Anjal Prakash, Clinical Associate Professor and Research Director at BIPP. Highlighting the scale of the initiative, he acknowledged the collective effort of the series editors and the 192 contributors whose work spans livelihoods, climate vulnerability, and institutional capacity. He observed that the volumes reveal the interconnected threads shaping India’s future, demonstrating how sectoral challenges cannot be addressed in isolation.
    Institutional reform and social development form the focus of Reimagining Institutions: Collaborative Pathways to Social Development in India, edited by Aarushi Jain, Policy Director and Head of Government Affairs at BIPP. She described the six volumes as more than a repository of research, noting that they capture human development as it is experienced and practised on the ground. According to her, the work offers a multidimensional roadmap for the future of public policy in India, grounded in evidence rather than abstraction.

    The launch event featured six thematic panel discussions that explored the findings and implications of the volumes in greater depth. These were complemented by two distinguished panels featuring senior public figures including Jugal K Mohapatra, former Secretary in the Ministry of Rural Development, Government of India, Balveer Arora, Chairperson at the Centre for Multilevel Federalism, Sekhar Bonu, Senior Fellow at NITI Aayog, and Deepak Nayyar, Emeritus Professor at Jawaharlal Nehru University. The discussions reflected a strong emphasis on translating research into actionable policy insights.
    More than 250 participants attended the day long event, including researchers and academics from institutions across India, policymakers, and civil society activists. The diversity of attendees mirrored the collaborative ethos underpinning the volumes, reinforcing the idea that effective public policy emerges from sustained dialogue between research, practice, and governance.

    The six volume series also reflects a broader commitment by the Bharti Institute of Public Policy to make rigorous research accessible. Several of the volumes are intended to be available through open access platforms, enabling wider use by policymakers, development practitioners, and researchers working at different levels of governance.
    As India grapples with complex challenges spanning economic inclusion, climate resilience, and institutional capacity, the release of these volumes signals a shift toward deeper engagement with micro level evidence. Featured by Prittle Prattle News, virtuous journalism for a thoughtful world, the initiative underscores the growing role of collaborative, field grounded research in shaping a more informed and responsive public policy ecosystem.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Modern Fatherhood Gets a Playful Spin in Miniklub’s New Parenting Film

     Created with Social Panga, the campaign features actor Gautam Rode as Mr Dad and presents fathers as active partners in everyday parenting.

    Modern parenting narratives in advertising are gradually shifting, and Miniklub’s latest digital film reflects this change by placing fathers at the centre of everyday family life. The kidswear and baby essentials brand has released a new campaign created in collaboration with Social Panga, presenting fatherhood not as an occasional role but as an active, involved presence shaped by intent, effort, and humour.
    The film introduces a central character called Mr Dad, played by television actor Gautam Rode. Drawing from his real-life experience as a parent, Rode portrays a father who approaches daily parenting situations with confidence, optimism, and a sense of fun. Rather than presenting an idealised or flawless image, the character navigates small domestic challenges with enthusiasm, even when outcomes do not always go as planned.

    The narrative unfolds through a series of relatable scenarios described as missions, such as getting children dressed or keeping them content through the day. These moments mirror the everyday realities of young families and are framed with light humour that acknowledges both effort and imperfection. The tone of the film avoids exaggeration, relying instead on recognisable situations that many parents encounter.
    Within the story, Miniklub is positioned as a practical companion rather than a foregrounded product pitch. Clothing and essentials appear as tools that support the flow of daily life, helping simplify tasks without drawing attention away from the family dynamic. This integration reflects a broader trend in brand storytelling where products serve as enablers rather than focal points.

    Anjana Pasi, Managing Director of Miniklub Retail Pvt. Ltd., has noted that the campaign stems from a belief that parenting is defined by participation rather than perfection. The film emphasises moments that go right alongside those that do not, reinforcing the idea that showing up consistently is what shapes meaningful family experiences.
    From the agency perspective, Social Panga approached the campaign by reframing fathers as playful, involved partners rather than secondary figures. The humour in the film emerges from reality and contrast, as Mr Dad’s confidence is often followed by self-aware acknowledgement of how unpredictable parenting can be. This balance allows the story to connect without appearing instructional or idealised.

    The campaign also reflects evolving cultural expectations around shared parenting. As more households move toward balanced roles, advertising narratives are beginning to mirror these shifts by portraying fathers as emotionally present and hands-on. In doing so, the film contributes to a broader conversation about how family roles are represented in mainstream brand communication.
    The film concludes by reinforcing Miniklub’s broader positioning as a supportive presence in the parenting journey. With an expanding retail footprint across multiple cities, the brand continues to align its messaging with the lived experiences of modern families, focusing on warmth, involvement, and everyday practicality rather than aspiration alone.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.