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Category: Business

  • A new integrated influence group takes shape as Olivier Billon and Rahul Khanna bring Ykone, BarCode and Mirror Mirror together

    Ykone Founder Olivier Billon and BarCode Founder Rahul Khanna outline the formation of One, a unified ecosystem combining influencer strategy, creative production, and global execution with Mirror Mirror Founder Juliette Lambert

    Mumbai, January 13, 2026: A new integrated influence group named One has been formed following the merger of global influencer marketing firm Ykone with Paris based creative production house Mirror Mirror, further strengthening Ykone’s operations in India, which include the agency BarCode. The merger brings together influencer strategy, creative production, and event execution under a single global structure.
    The formation of One brings together more than 400 employees across 20 international cities and represents combined revenues of $150 million. The group has been structured to respond to increasing demand from brands for integrated creativity and global execution, particularly as the influencer marketing industry continues to expand rapidly worldwide.

    For the Indian market, the merger enhances Ykone’s existing footprint through BarCode by integrating Mirror Mirror’s expertise in high end creative campaigns and event production. Mirror Mirror has previously delivered work for global luxury brands such as LVMH, Chanel, and Hermès, complementing Ykone and BarCode’s influencer marketing capabilities in India.
    Speaking on the development, Olivier Billon, Founder of Ykone, said the formation of One represents an evolution of the group’s long term vision to offer a comprehensive solution to clients across markets. He noted that India holds strategic importance for the group and that the integration of Mirror Mirror’s creative and production capabilities will enable the Indian team to deliver more expansive brand experiences across new age media.

    Commenting on the merger, Juliette Lambert, Founder of Mirror Mirror, said the integration marks a significant milestone for the company’s growth. She added that the alliance reflects a shared belief that an integrated approach combining influencer strategy, production, and events is increasingly essential for serving brands at a global scale.
    Reflecting on the expanded capabilities in India, Rahul Khanna, Founder of BarCode, said the merger moves the group beyond conventional influencer campaigns. He noted that the addition of Mirror Mirror’s creative expertise enables the team to design culturally resonant brand narratives supported by world class creative and experiential execution for clients in India.

    The One group now brings together Ykone’s global influencer network, BarCode’s Indian market leadership, Mirror Mirror’s creative and production operations, the talent management firm Bold, and the proprietary data platform Campaygn. The structure has been designed to offer an integrated alternative to fragmented agency models by aligning strategy, creativity, and execution within a single ecosystem.
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  • High street retail and luxury living converge in Ludhiana with a new mixed use project

    Omaxe Executive Director Jatin Goel outlines plans for a 5.25 acre development at Ghumar Mandi backed by a Rs. 500 crore investment

    Omaxe Ltd. has announced a new mixed use development in Ludhiana with the launch of Omaxe Chowk, a project planned at Ghumar Mandi, one of the city’s most established commercial and wedding shopping districts. The development involves an investment of Rs. 500 crore and will be spread across approximately 5.25 acres, combining organised high street retail with luxury residential spaces.
    The project is being developed on land secured through a competitive bidding process conducted by the Rail Land Development Authority and will be executed on a leasehold basis. Conceived as an integrated urban destination, Omaxe Chowk is designed to bring structured retail, dining, entertainment, and residential living into a single, well planned environment within Ludhiana’s high footfall market.

    According to the company, the development reflects evolving consumer behaviour, where shopping is increasingly linked with social interaction and lifestyle experiences. Omaxe Chowk is planned as a modern high street destination with a strong focus on wedding shopping, jewellery, fashion, destination dining, and entertainment, while retaining alignment with the city’s long standing commercial culture.
    Speaking on the announcement, Jatin Goel, Executive Director at Omaxe Ltd., said that Ludhiana continues to be an important market for the company due to its strong entrepreneurial base and commercial activity. He stated that the objective of Omaxe Chowk is to create a destination that combines structure, comfort, and convenience, with particular emphasis on walk to shop access and seamless movement between residential, retail, and dining spaces.

    The development will include a mix of premium retail shops, wedding and jewellery showrooms, fashion outlets, destination dining options, and an entertainment zone. A dedicated flagship food and experience area named Dawatpur is also planned as part of the project. The offering is expected to cater to local shoppers as well as non resident Indians who visit Ludhiana for wedding and occasion led purchases.
    Omaxe Chowk has been designed with a two side frontage, providing access from Rani Jhansi Road on one side and College Road on the other, improving visibility and ease of entry. The project will feature wide access roads, organised entry and exit points, internal circulation planning, and parking capacity for over 1,000 vehicles. Wide pedestrian walkways and heritage inspired architecture combined with modern design elements form part of the overall layout.

    The company expects the project to generate employment during the construction phase and create long term job opportunities across retail operations, food and beverage services, security, maintenance, and facility management. The development is also expected to support surrounding businesses by increasing footfall and contributing to sustained economic activity in the area.
    Omaxe Chowk is being developed as a public private partnership project under an agreement between the Rail Land Development Authority and Ludhiana Wholesale Market Private Limited, a wholly owned subsidiary of Omaxe Ltd. The project is scheduled for delivery in line with RERA timelines by June 2030.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • India’s gig workforce faces a career crossroads as millions seek pathways beyond short term work

    Primus Partners report examines income trends, skill gaps, and mobility challenges impacting 23.5 million young workers

    India’s gig workforce is at a pivotal stage, with millions of young workers navigating limited income progression and uncertain long term mobility, according to a new report released by Primus Partners. Titled Unlocking the Future: Finding a Path for 23.5 Million Indian Youth to Transition Beyond the Gig Economy, the report analyses income patterns, skilling gaps, and social protection challenges shaping the careers of gig workers across the country.

    The study highlights that while digital platforms have enabled large scale employment absorption, income growth remains constrained for a large segment of the workforce. More than 60 percent of surveyed gig workers reported working full time hours, with average monthly earnings of approximately ₹22,500. Income increases were found to be primarily driven by longer working hours rather than structured skill advancement or role progression.

    According to the report, early entry into gig work, often immediately after completing school, can have a lasting impact on career trajectories. In the absence of formal skilling or transition pathways, many workers continue in similar roles through their mid twenties, even as financial responsibilities increase. The findings suggest that without intervention, this pattern could limit long term productivity growth and income security.
    Social protection gaps also remain a key concern. The study notes that 31 percent of gig workers surveyed lacked access to basic protections such as insurance, pension coverage, or savings linked benefits. Workers who reported access to training and basic protections also indicated higher levels of financial stability and improved earning potential, reinforcing the link between skill development and income mobility.

    Commenting on the findings, Nilaya Varma, Co Founder and Chief Executive Officer of Primus Partners, said, “The gig economy has created scale and flexibility in India’s labour market. The next phase must focus on enabling skill development, income progression, and mobility so that gig work becomes a stepping stone to more sustainable livelihoods.”

    The report outlines opportunities to strengthen the gig ecosystem through structured skilling pathways, portable benefits, and clearer transition mechanisms into higher value roles. Aligning platform operators, policymakers, and industry stakeholders around these priorities, it notes, will be critical to unlocking stronger workforce outcomes over the coming decade.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Building an industry ready workforce emerges as a priority at VGRC hosted by Marwadi University, says PM Shri Narendra Modi

    Hon’ble Prime Minister of India Shri Narendra Modi addresses the Vibrant Gujarat Regional Conference at Marwadi University as Hon’ble Chief Minister of Gujarat Shri Bhupendrabhai Patel, Mr Mukesh Ambani, Mr Ketan Marwadi, and Mr Jitu Bhai Chandarana highlight investment commitments, skill development, and regional growth

    Mumbai, 12 January 2026: Organized by the Government of Gujarat, the Vibrant Gujarat Regional Conference commenced its first day at Marwadi University, bringing together policymakers, industry leaders, and institutional representatives to discuss regional growth and investment opportunities.
    Hon’ble Prime Minister of India Shri Narendra Modi inaugurated 13 new smart industrial estates and a medical devices park at the conference. Addressing the gathering, Shri Narendra Modi underlined the importance of building an industry ready workforce and assured investors of Gujarat’s robust education and skill development ecosystem, positioning the state as a strong destination for long term investment.

    Hon’ble Chief Minister of Gujarat Shri Bhupendrabhai Patel highlighted regional empowerment as a key pillar of India’s broader development agenda. He emphasized the role of regional growth in strengthening national economic progress and creating sustainable opportunities across sectors.
    Major investment announcements during the day reinforced Gujarat’s growth outlook. The Adani Group committed an investment of ₹1.5 lakh crore in Kutch over the next five years. Reliance Industries announced plans to invest ₹7 lakh crore during the same period, with a focus on large scale employment generation and livelihood creation. Mr Mukesh Ambani also outlined plans for the development of an integrated clean energy ecosystem at Jamnagar, described as the world’s largest. He further shared the vision of establishing Jamnagar as India’s largest AI ready centre, aimed at enabling affordable access to artificial intelligence for citizens across the country.

    Speaking at the event, Mr Ketan Marwadi, President, Marwadi University, said it was a proud moment for the institution to host the conference. He noted that academic institutions play a critical role in strengthening regional ecosystems by nurturing skilled talent, fostering innovation, and aligning education with industry and investment needs to support India’s long term economic growth. He added that the conference reflects a collective commitment toward innovation, sustainability, and quality investments.
    Mr Jitu Bhai Chandarana, Vice Chairman and Co Founder, Marwadi University, said the conference serves as an important platform for driving investment led growth in the Kutch and Saurashtra regions. He stated that hosting the event reflects Gujarat’s strong governance, industry friendly environment, and long term vision for prosperity, while reaffirming the institution’s focus on education, innovation, and entrepreneurship to support sustainable employment.

    Aligned with the “Vocal for Local” ethos, the conference brought together policymakers, thought leaders, and investors from across India to explore the unique potential of the Kutch and Saurashtra region, known for its maritime heritage, industrial base, and strong MSME networks. The event also witnessed global participation, reinforcing Gujarat’s international investment outreach.
    In line with the visions of Viksit Bharat 2047 and Viksit Gujarat 2047, the first day featured focused discussions on sustainability, ports and logistics, agro and food processing, textiles, fisheries, minerals, and energy, setting the tone for region led and inclusive economic development.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Enrise by Sayaji Opens in Bareilly as Part of Regional Expansion Strategy

    The 36 room hotel near the railway station marks Sayaji Hotels’ continued focus on emerging urban markets in Uttar Pradesh

    Bareilly, Uttar Pradesh, January 9, 2026: Sayaji Hotels Limited has expanded its presence in Uttar Pradesh with the launch of Enrise by Sayaji in Bareilly, adding a new hospitality option in the city’s Civil Lines area. The property is located on Station Road, approximately 500 metres from Bareilly Railway Station and around 13 kilometres from Bareilly Airport, positioning it for business, transit, and leisure travellers.
    The hotel comprises 36 rooms across four categories designed to meet varying guest requirements. These include Deluxe Rooms, Superior Rooms, Superior Balcony Rooms, and Suites, with room sizes ranging from 150 square feet to 585 square feet. The interiors reflect a contemporary layout aligned with the brand’s service philosophy, offering functional comfort for short and extended stays.

    Enrise by Sayaji, Bareilly features four food and beverage outlets housed within the property. These include Horizon, a rooftop multicuisine dining venue, Momentt, a coffee shop, 99 Degree, a bar designed for evening gatherings, and Infinity Club and Bar, positioned as a social and dining destination for the city. Together, the outlets cater to both in house guests and local patrons.
    The property also includes two indoor banqueting spaces intended for social and corporate events. Jewel Hall and Crystal Hall offer flexible seating arrangements suited for weddings, conferences, meetings, and celebrations, supported by dedicated event planning and customised food services.

    Commenting on the launch, Rajendra Joshi, Associate General Manager at Sayaji Hotels, said the Enrise by Sayaji brand is designed to meet the expectations of modern travellers seeking comfort and functionality. He noted that Bareilly represents an important addition to the company’s portfolio as it continues to strengthen its presence in growing urban centres across India.
    Ankur Vig, Managing Director of Unique Complex Private Limited, said the city’s rising commercial activity and travel demand make it well suited for organised hospitality offerings. He added that partnering with Sayaji Hotels enables the introduction of nationally benchmarked hospitality standards while remaining connected to local preferences.

    Sayaji Hotels stated that the Bareilly launch aligns with its broader strategy of expanding into emerging markets where demand for structured accommodation, dining, and event infrastructure continues to grow.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Board Level Change Signals Leadership Transition at Mphasis with New Chairperson Appointment

    The change takes effect following the completion of the former chairperson’s term

    Mumbai, January 09, 2026: Mphasis has announced a leadership transition at the board level with the appointment of Girish Srikrishna Paranjpe as Chairperson of the Board, effective January 7, 2026. Paranjpe succeeds Jan Kathleen Hier, whose tenure as Independent Director and Chairperson concluded on December 10, 2025.
    Paranjpe has been associated with Mphasis as an Independent Director since October 2024. His elevation to the role of Chairperson marks continuity in board leadership while aligning governance oversight with the company’s ongoing strategic priorities.

    In addition to his role at Mphasis, Paranjpe is a co promoter and General Partner at Exfinity Venture Partners, where he also serves on the investment committee. His board experience spans several institutions, including Axis Bank Limited, CRISIL Limited, Axis Max Life Insurance Company Limited, and Modenik Lifestyle Private Limited. He also serves as a Director at IBS Plc.
    Commenting on the appointment, Nitin Rakesh, Chief Executive Officer and Managing Director of Mphasis, said the company looks forward to Paranjpe’s leadership and perspective as it continues to execute its strategy and focus on long term value creation for stakeholders.

    Paranjpe said he views the role as an opportunity to work closely with the board and management at a time when artificial intelligence is reshaping technology and business models. He added that the focus will remain on driving innovation while building sustainable value over the long term.
    Mphasis stated that the appointment reflects its commitment to strong corporate governance as the company continues to position itself as an AI led, platform driven technology solutions provider serving global enterprises.

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    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Indian OTT growth entered a more measured phase in 2025, according to ChanaJor Founder Pratap Jain

    The ChanaJor Founder explains how restraint in spending, sharper audience relevance, and rooted Hindi storytelling shaped platform strategies across the industry

    After a period of rapid expansion and experimentation, the Indian OTT industry in 2025 began to slow down and reassess its long term direction. Platforms across the ecosystem shifted focus toward sustainability, carefully examining costs, audience retention, and content performance in an increasingly competitive environment.
    Sharing his perspective on the year, Pratap Jain, Founder and CEO of ChanaJor, said the industry moved away from scale driven ambition toward sharper business thinking. “2025 emerged as a year of course correction for the Indian OTT industry. The focus moved away from aggressive expansion towards building sustainable businesses, with platforms becoming far more mindful of costs, audience retention, and content performance.”

    Jain noted that the shift signalled a more mature phase for the sector. Instead of competing on volume, platforms began prioritising clear positioning and loyal viewership. “Rather than chasing scale blindly, the industry began valuing clear positioning and loyal viewership, signalling a shift where discipline mattered more than hype,” he said, adding that conversations increasingly centred on understanding audiences rather than launching the highest number of shows.
    This change in outlook also influenced ChanaJor’s internal decisions throughout the year. From both business and content perspectives, the platform focused on making deliberate choices. “For us, 2025 was about investing smarter in content. Instead of increasing volume, we focused on stories that genuinely connect with our Hindi speaking audience,” Jain said. He added that content performance guided distribution and monetisation decisions, with greater emphasis on what viewers were actually completing.

    Language focus remained central to ChanaJor’s strategy. Jain said the platform’s Hindi only positioning became a key advantage in 2025, particularly in reaching audiences beyond metro markets. “Hindi content allowed us to reach audiences across Tier 2, Tier 3, and emerging markets where relatability matters more than scale,” he said, noting that depth within Hindi storytelling continues to be the platform’s long term priority.
    Marketing approaches across the OTT space also became more efficiency led during the year. Jain observed that spends were largely performance driven, centred on digital discovery, platform integrations, and content led promotion. Looking ahead, he expects a gradual shift toward stronger brand building alongside performance discipline as platforms mature and trust and recall gain importance.

    As the industry enters 2026, Jain said clearer identity driven communication will be a priority for ChanaJor. Rather than promoting every release aggressively, the focus will be on strengthening what the platform represents. He added that consistency in messaging will matter more than frequency.
    Outlining trends likely to define the coming year, Jain pointed to increased emphasis on viewer retention and engagement, the rise of short and micro format storytelling, and platforms building strong cultural and language identities. According to him, OTT platforms that remain focused, understand their audiences, and tell honest stories will be best positioned for sustained growth in 2026.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From Certification to Nomination: How ‘Skill the Nation’ Took Shape Inside Government Circles 

    President Droupadi Murmu supports the SOAR initiative as Jayant Chaudhary and multiple MPs complete formal AI certification.

    The ‘Skill the Nation’ challenge took shape within government circles this week as senior leadership participation moved beyond endorsement into direct learning and peer nomination. The sequence began with the Hon’ble President of India, Droupadi Murmu, extending support to the SOAR AI learning programme, followed by ministers, Members of Parliament, and students completing formal certification.
    The initiative is anchored in SOAR, short for Skilling for AI Readiness, a programme under the Ministry of Skill Development and Entrepreneurship delivered through the Skill India Digital Hub. Introduced in July 2025, the course has been positioned as a foundational AI awareness module, designed for learners across age groups and professional backgrounds. Over the past six months, more than 1.59 lakh individuals have enrolled, with thousands completing certification.

    A visible shift occurred as Jayant Chaudhary, Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, completed the SOAR ‘AI to be Aware’ module himself. Following certification, he nominated three individuals to continue the learning chain: Nara Lokesh, Minister for Information Technology, Electronics and Communications, Government of Andhra Pradesh; Gaurav Dwivedi, Chief Executive Officer of Prasar Bharati; and Nitin Narang, President of the All India Chess Federation.
    According to the ministry, the intent of the challenge is to normalise AI literacy across institutions by treating learning as a shared responsibility rather than a specialised skill set. The SOAR curriculum focuses on basic AI concepts, ethical considerations, and real-world application awareness, without requiring prior technical training.

    The initiative has also seen participation from the legislative branch. Fifteen Members of Parliament across the Lok Sabha and Rajya Sabha have completed the SOAR module, signalling cross-party engagement with AI literacy at a time when technology policy and governance increasingly intersect.
    Alongside policymakers, students have been formally included in the certification process. A group of 17 students from PM SHRI Schools, Kendriya Vidyalayas, and Jawahar Navodaya Vidyalayas across multiple states received AI course certificates in the presence of the President. The inclusion of school-level learners places early AI exposure within the framework of structured, government-backed education.

    By linking certification to nomination rather than one-time participation, the ‘Skill the Nation’ effort has taken on a cascading structure. Leadership involvement has positioned AI learning as an active process within governance rather than a distant policy goal, setting a precedent where public office holders participate alongside citizens in foundational digital education.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Why 2025 Marked a Structural Reset for Consortium Gifts’ Enterprise Business

    Founder and Managing Director Gaurav Bhagat explains how systems, procurement integration, and delivery discipline shaped the company’s performance in 2025.

    For Consortium Gifts, 2025 became a year of operational recalibration rather than headline-driven expansion. As corporate gifting budgets tightened and festival-led spending patterns softened, the company’s enterprise business shifted its focus from seasonal volume to structural execution, emphasising systems, predictability, and procurement alignment.
    According to Gaurav Bhagat, Founder and Managing Director, the year made one reality clear: corporate gifting had moved decisively away from transactional buying. Enterprises were no longer evaluating gifting programmes solely on price or quantity. Instead, gifting outcomes were increasingly tied to employee experience, culture-building, and relationship continuity, where relevance and usability mattered more than scale.

    This shift unfolded alongside a broader contraction in discretionary festive spends, including Diwali-led programmes. While demand cycles became less predictable, enterprise expectations rose. Turnaround times shortened, personalisation requirements increased, and compliance standards hardened, particularly for organisations operating across distributed teams and centralised procurement environments.
    Against this backdrop, Consortium Gifts reoriented its operating model. Rather than chasing short-term spikes, the company prioritised repeat enterprise programmes that required consistent delivery standards across geographies and timelines. This approach, according to the company, contributed to a 55 percent year-on-year growth in 2025, achieved not through higher basket sizes but through account depth and execution reliability.

    A central pillar of this reset was procurement readiness. As global and Indian enterprises increasingly standardised purchasing through platforms such as Coupa and Ariba, Consortium Gifts expanded its PunchOut catalogue capabilities. These integrations allowed enterprise buyers to access curated gift selections directly within their procurement systems, maintaining policy compliance, approval workflows, and budget controls. For procurement teams, this reduced friction. For the company, it created stickiness within enterprise ecosystems where reliability outweighs novelty.
    Operational discipline also became non-negotiable. The company invested in tighter CRM and ERP integration to ensure visibility across order flows, vendor coordination, fulfilment timelines, and exception handling. This systems-led approach enabled scaling without service dilution, particularly during demand surges linked to onboarding cycles, recognition programmes, and milestone-based gifting rather than calendar festivals.

    Another shift in 2025 was how premium gifting was positioned. Rather than equating premium with higher cost, the company focused on brands and products that delivered higher retention and usage. In enterprise contexts, gifts that remain visible and functional over time tend to reinforce recall and brand association more effectively than high-volume, low-utility items. This reframing aligned well with clients seeking meaningful engagement under tighter budgets.
    Technology played a role, but not as a surface-level differentiator. Artificial intelligence was introduced as a practical support layer rather than a marketing feature. AI tools were used to accelerate product discovery, identify emerging preference signals, and compress planning timelines during campaign development. These applications supported faster decision-making without replacing human judgment, particularly in enterprise environments where context and nuance remain critical.

    Beyond external platforms, 2025 also marked the beginning of proprietary capability-building. Consortium Gifts initiated development toward an internal AI model and an application roadmap focused on visualisation, recommendation logic, and experience-led curation. The intent was to help enterprise teams preview, customise, and execute gifting programmes with greater confidence under compressed timelines.
    Internally, the year prompted a leadership transition. As operations scaled, the organisation moved away from founder-centric control loops toward clearer execution frameworks. Decision ownership, performance accountability, and delivery metrics were distributed across teams, enabling faster cycles without operational fatigue. This shift was critical to sustaining enterprise fulfilment at scale.

    For stakeholders, the impact was tangible. Brands began treating gifting as an extension of their identity rather than a line item. HR teams used gifting to reinforce culture across hybrid and distributed workforces. Customer and partner teams leaned on gifting to build memory-based relationships rather than transactional touchpoints. Procurement teams benefited from reduced friction through compliance-ready workflows.
    The 2025 story for Consortium Gifts was therefore less about visibility and more about infrastructure. Systems, intelligence, procurement integration, and delivery discipline operated largely behind the scenes, but their effects were measurable. As the company enters 2026, the focus remains on strengthening AI-supported curation, expanding sustainable sourcing ecosystems, and increasing customisation depth, all while maintaining enterprise-grade execution standards.
    In a market defined by constrained budgets and elevated expectations, the year underscored a simple lesson: scale in enterprise gifting is built quietly, through clarity, consistency, and control.
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  • Weekend Radio Comedy Featuring Aditi Mittal Rolls Out Across Red FM Stations 

    The show is being broadcast in 28 cities including Delhi, Mumbai, Jaipur, and Ahmedabad.

    Weekend radio comedy programming featuring Aditi Mittal has begun airing across Red FM stations in 28 cities, marking a content expansion by the network into character-led, long-format audio comedy.
    The show is being broadcast every Saturday morning, with a repeat slot on Sundays, and is available across key markets including Delhi, Mumbai, Ahmedabad, Jaipur, Lucknow, Indore, Chandigarh, and Jammu. The rollout forms part of Red FM’s original programming strategy, which focuses on format-driven content designed specifically for radio audiences.

    Unlike traditional stand-up adaptations, the programme is structured around a rotating set of fictional characters created and performed by Aditi Mittal. These include Aadhe Maa, Munni Mursheed, Coach Jagruti, and segments from the Non Humans of India universe. Each character appears in short, self-contained sketches that reflect everyday situations, social behaviour, and interpersonal dynamics familiar to listeners across urban and semi-urban India.
    The format is designed as a two-hour weekend block, blending scripted segments with unscripted commentary. According to the network, the intent is to offer an alternative to music-heavy radio slots by introducing personality-driven spoken content that can sustain listener attention over longer durations.
    Speaking about the programme, Aditi Mittal said the show draws directly from observations rooted in daily Indian life and is built to sound conversational rather than performative. She noted that radio as a medium allows for a direct connection with listeners without visual cues, enabling characters and narratives to be shaped purely through voice and timing.

    From the broadcaster’s perspective, the collaboration reflects a focus on expanding spoken-word formats. Nisha Narayanan, Director and Chief Operating Officer at Red FM, said the network continues to work with creators whose material is grounded in lived experiences and cultural familiarity. She added that the objective is to develop original formats that align with how audiences engage with radio in different cities.
    The show is also being supported through digital distribution on Red FM’s social media platforms, extending reach beyond on-air broadcasts. The 13-week series is positioned as a fixed-term programming block, with performance and listener response expected to inform future content decisions.

    Red FM operates one of the largest radio networks in India, with a presence across major metropolitan and regional markets. Over the years, the network has expanded beyond music programming to include podcasts, digital shows, and on-ground initiatives, positioning itself as a multi-platform audio entertainment brand.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.