Category: Business

  • Artificial Intelligence and Startups: Shaping the Future with Innovation and Integrity

    By Niranjan Gidwani, Certified Board Director (MCA – India) | ESG Director | Digital Leadership | UAE Superbrands Council Member

    Artificial intelligence is rapidly shaping the global startup environment, not as an addition to technology, but as its foundation. Much like the internet shift of the 1990s, artificial intelligence, often abbreviated as AI, is no longer a concept for the future. It defines how new businesses are conceived, built, and scaled.Startups that originate with artificial intelligence embedded in their operations are now emerging as leaders across geographies. These firms operate with leaner structures and faster product cycles. They offer hyper-personalized services and continuously evolve with data as the cornerstone of every decision. This model is being embraced across sectors, healthcare, education, finance, agriculture, both in developed economies and rising markets such as India, where AI integration in startups has accelerated rapidly.

    Data-led innovation drives these companies. Unlike traditional businesses that apply AI as a tool, AI-native startups incorporate it from inception. This design ensures rapid feedback loops, adaptive models, and an ability to serve niche markets, including Tier 2 and Tier 3 cities, with vernacular content and intelligent localization strategies based on regional languages.
    Despite these advantages, several operational and ethical challenges persist. Recruiting AI-trained professionals remains difficult as demand exceeds supply. Building custom AI infrastructure requires capital-intensive investment. Handling sensitive data invokes questions around privacy and regulatory compliance, and errors in AI decision-making can erode consumer trust quickly.
    Furthermore, there is growing concern about job displacement, particularly for roles that are easily automated. Responsible AI implementation, thus, goes beyond compliance. It involves designing systems with accountability, fairness, and explainability at their core. Entrepreneurs must focus on building AI strategies that prioritize transparency, support human creativity, and advance sustainable growth.

    India’s startup ecosystem has begun to embrace this model. According to various industry reports, more than 70 percent of Indian startups in 2025 are actively leveraging AI at core business levels. These include deploying predictive analytics for customer behavior, automating sales funnels, and improving operational cost efficiency by as much as 30 percent. As India develops its own foundational AI models tailored for its linguistic and cultural matrix, it opens the door for digital sovereignty and leadership in AI infrastructure.
    Indigenous innovation also means AI becomes a driver of digital public goods, tools that enhance productivity for both private and government applications. Whether it is improving agricultural supply chains, developing educational tools for multilingual populations, or deploying AI in healthcare diagnostics, Indian startups are making rapid progress.

    As we step into the second half of the decade, the direction is clear: startups that treat AI not as a tactic, but as a foundational layer, will lead this transformation. These businesses will redefine how products are built, how teams collaborate, and how global markets are accessed. Success will come to those who build AI models that support, not replace, human intelligence.
    This decade will belong to those who can imagine responsibly, build inclusively, and deploy AI in a way that serves communities, ecosystems, and economies, at scale, and with purpose.
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  • NMDC Delivers Record June Production and Posts 31 Percent Growth in Q1 FY26

    June output hits 3.57 million tonnes as quarterly volumes reach 11.99 million tonnes; new Dubai office signals entry into global minerals arena

     NMDC Limited, the nation’s largest iron ore producer, announced record monthly output in June, reaching 3.57 million tonnes, the highest in its history, surpassing the 3.40 million tonnes produced in June 2024. June sales also set a new benchmark at 3.58 million tonnes.This milestone marked a strong start to fiscal year 2026. In the April–June quarter, NMDC produced 11.99 million tonnes of iron ore, reflecting a 31 percent increase over the 9.19 million tonnes delivered in Q1 FY25. Quarterly sales rose to 11.51 million tonnes, up 14 percent year-on-year, cementing it as the company’s best opening quarter yet.

    Shri Amitava Mukherjee, Chairman and Managing Director of NMDC, attributed the performance to disciplined production processes, supply‑chain coordination, and value‑led execution. He emphasized the company’s readiness to sustain annual targets through operational resilience and innovation.

    As part of its strategic expansion, NMDC inaugurated a new international office in Dubai, marking the first overseas corporate outpost in its 66-year history. The Dubai facility will serve as a springboard for broader market insights, enabling NMDC to track mineral demands in the Middle East, Africa, and Australia. This aligns with the company’s move toward diversification beyond iron ore to include strategic minerals such as copper, cobalt, and lithium.

    The new office was unveiled in the presence of senior officials and dignitaries, including NMDC leadership and government representatives, signifying the company’s entry into the global minerals market with confidence and authority.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Kia India Achieves 12.7 Percent Growth in H1 2025 with 142,139 Dispatches

    Carens Clavis gains strong traction and exports from Anantapur base remain steady as Kia prepares to launch its first India-made electric vehicle

    Kia India reported dispatches of 142,139 vehicles in the first half of 2025, up 12.7 percent from 126,137 units during the same stretch of the previous year, according to its official communication. This performance reflects continued demand for its mass-premium product line.
    The Carens Clavis, recently introduced as a more feature-rich variant of its established MPV, has played a pivotal role in driving growth. Kia describes the model as delivering improved comfort and safety, an attribute that resonates with family-oriented consumers seeking a blend of premium features and utility.

    Additionally, 11,813 ‘Made-in-India’ units were dispatched to international markets during H1 2025. These shipments were processed through Kia’s Anantapur production facility in Andhra Pradesh, which has been operational since August 2019 under an MoU with the state government. With a nameplate capacity of 300,000 units annually and eight models under production, including global offerings like the EV6 and EV9, it is a strategic export hub for the brand.

    Delivering an update to stakeholders, Mr Joonsu Cho, Chief Sales Officer, Kia India said the performance underscores product relevance and operational stability in a dynamic market environment. He noted that the response to Carens Clavis has validated Kia’s strategy and added that the brand will introduce its first India-made electric vehicle later this month. He emphasized that this move aligns with shifting consumer preferences towards sustainable personal mobility.

    From inception in 2019, the Anantapur plant has dispatched close to 1.5 million vehicles, with 1.2 million units sold domestically and approximately 367,000 units exported globally. Consumer support is reflected in Kia’s broad network, comprising 744 dealer outlets across 329 cities, and over 450,000 connected cars registered on Indian roads.
    The upcoming India-made electric vehicle, based on the Carens platform, is expected to broaden Kia’s reach into the EV segment. It represents the next stage in Kia’s brand promise of Movement That Inspires, reinforcing both local innovation and environmental consciousness.
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  • LT Foods Crosses USD 1 Billion Revenue Mark in FY’25, Reports 12 Percent Growth Year-on-Year

    LT Foods crosses the USD 1 billion mark in FY’25 with robust growth across premium Basmati rice, organic foods, and ready-to-cook segments, underpinned by global distribution, product innovation, and digital transformation.

    LT Foods Limited, a global player in the specialty rice and consumer food segment, has posted its consolidated audited financial results for the fiscal year ending 31 March 2025. The company recorded a total revenue of ₹8,770 crore, marking a 12 percent increase over the previous fiscal. The performance is driven by robust growth in its flagship basmati rice brand DAAWAT®, its expanding portfolio in organic ingredients, and the Ready-to-Heat and Ready-to-Cook segments.

    The company’s gross profit rose to ₹3,030 crore in FY’25, reflecting a year-on-year increase of 19 percent. Gross margin expanded by 200 basis points to 34.5 percent. EBITDA stood at ₹1,067 crore, an 8 percent rise over FY’24, while net profit increased marginally to ₹612 crore. The earnings per share (EPS) improved slightly to ₹17.43 from ₹17.09 in the previous fiscal.
    According to Mr. Ashwani Arora, Managing Director and Chief Executive Officer of LT Foods, the revenue milestone reflects consumer trust, innovation, and operational discipline across global markets. He stated that the company’s investments in its brand ecosystem, marketing, and distribution capabilities were instrumental in sustaining growth momentum. LT Foods’ India business saw continued investment in digital transformation and distribution strengthening, including the roll-out of its new go-to-market platform. Channels such as e-commerce and modern trade have contributed significantly to the company’s domestic footprint.

    The company’s international operations were key contributors. LT Foods distributes in over 80 countries and maintains a global footprint with supply chain hubs and manufacturing facilities in India, the United States, and Europe. Its North American rice brand Royal® continues to be a market leader, while its organic food division expanded by 29 percent in FY’25, reflecting rising demand for health-forward options.
    Product innovation has been another pillar of growth. LT Foods launched several new items under its health and gourmet categories. These include DAAWAT® Jasmine Thai Rice and a gluten-free snack range under the brand Kari Kari, including the newly introduced Krispy Hopu with a sweet and salty flavour profile. The RTH and RTC portfolio, including variants such as Quick Cooking Black Rice, Red Rice, and Cuppa Rice, contributed ₹188 crore in revenue and saw 21 percent growth.

    The company’s performance is further underlined by financial stability. LT Foods maintained an interest coverage ratio of 10.0 and a net debt-to-equity ratio of 0.16 for FY’25. Its return on capital employed stood at 21 percent, and return on equity was recorded at 16.8 percent. Cash profit for the year reached ₹797 crore, up 6 percent from the previous year.
    LT Foods, listed on the National Stock Exchange and BSE India, operates under an integrated farm-to-fork model. The company sources, processes, and distributes a portfolio of rice, organic food, and ingredients with certifications such as Kosher and Halal. The brand continues to align with sustainability goals, digital transformation, and responsible sourcing as part of its future strategy.DAAWAT®, its flagship brand, has remained one of India’s top-selling basmati labels. According to data from Wikipedia on Basmati rice, India accounts for more than 70 percent of global basmati exports, positioning LT Foods strategically in the global rice economy. The company’s focus on quality, traceability, and premiumization continues to drive its leadership in both the domestic and international food sectors.
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  • Sudeep Pharma IPO: Gujarat-Based Nutraceutical Manufacturer Reveals Rs 95 Crore Fresh Issue and Offer for Sale by Promoters

    Backed by 65,579 MT annual capacity and exports to 100 countries, the company readies for public listing with marquee clients like Pfizer, Merck, and Mankind Pharma

    Gujarat-headquartered Sudeep Pharma Limited has officially filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI), initiating the process for its proposed initial public offering. The offer comprises a fresh issue of equity shares worth ₹95 crore, along with an offer for sale by the promoter group of up to 1,00,76,492 shares. The company is known for manufacturing excipients and specialty ingredients for pharmaceutical, food, and nutrition markets. The fresh capital raised will be directed primarily toward capital expenditure to upgrade machinery at its Nandesari Facility I and support other general corporate requirements.

    Founded in 1989, Sudeep Pharma has grown to become one of India’s leading producers of mineral-based pharmaceutical ingredients. The company’s manufacturing operations are centered in Vadodara, Gujarat, where it operates three facilities with a combined annual capacity of 65,579 metric tons. It has expanded into more than 100 countries, including strategic markets such as the United States, Europe, South America, the Middle East, and Asia-Pacific. The company’s global reach is further supported by its international offices located in the United States, Latin America, the United Kingdom, and the European Union.
    Among its core achievements, Sudeep Pharma is distinguished as the only Indian manufacturer and one of just nine companies globally to receive the Council of Europe’s Certification of Suitability for calcium carbonate as an active pharmaceutical ingredient, a credential recognized under European Union regulations. The company is also recognized for pioneering liposomal ingredient delivery systems in India, which are designed to improve nutrient absorption and product stability in both clinical and consumer settings. Its formulations are further supported by regulatory endorsements such as Halal and Kosher certifications, reinforcing its alignment with global compliance frameworks.

    Sudeep Pharma’s clientele includes internationally respected names such as Pfizer Inc. (Wikipedia), Merck Group (Wikipedia), and Mankind Pharma Limited (Wikipedia), alongside Indian leaders such as Intas Pharmaceuticals and Aurobindo Pharma. As of December 2024, the company reported having served more than 1,100 customers globally. According to data in the DRHP, it remains one of the top exporters of pharmaceutical-grade mineral ingredients from India, contributing significantly to the country’s position as a reliable global supply source.
    For the financial year ending March 2024, Sudeep Pharma’s revenue from operations reached ₹459.28 crore, marking a 7.12 percent increase from ₹428.74 crore in FY23. Net profit more than doubled to ₹133.15 crore, compared to ₹62.32 crore the previous year. During the nine-month period ending December 31, 2024, the company generated ₹344.45 crore in revenue, with profit after tax of ₹94.54 crore, reflecting strong demand and cost discipline across segments.

    The public issue will be offered through a book-building mechanism with allocations designated for Qualified Institutional Buyers (up to 50 percent), Non-Institutional Investors (not less than 15 percent), and Retail Investors (not less than 35 percent). The company also retains the option to raise ₹19 crore in a pre-IPO placement, subject to regulatory thresholds.
    ICICI Securities Limited and IIFL Capital Services Limited are acting as the Book Running Lead Managers for the IPO. MUFG Intime India Private Limited has been appointed as the registrar. The equity shares are proposed to be listed on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).
    For a full overview of the offering, including risk factors, financial disclosures, and business strategy, the DRHP is available on the official BSE website and can be accessed here.
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  • Hyderabad-based Brihaspathi Technologies Raises USD 10 Million, Secures MSRTC Project, and Announces IPO Plans

    The company to deploy AI-powered security systems for MSRTC; prepares for IPO with a new 72,000 sq ft manufacturing unit and 400+ new hires planned

    Brihaspathi Technologies Limited, a Hyderabad-headquartered leader in AI surveillance technology, has raised USD 10 million from foreign institutional investors to drive its next phase of growth. The funds will support a new 72,000 sq ft CCTV manufacturing facility in Hyderabad, expected to begin operations by March 2026.
    The company plans to hire more than 400 staff across production, research, engineering and operations. It is preparing for an initial public offering during the 2026-27 fiscal year, with capital earmarked for R&D, factory expansion and AI innovation.
    Brihaspathi has also secured a landmark contract to equip the Maharashtra State Road Transport Corporation with AI-enabled surveillance cameras and real-time monitoring systems. This public sector win reinforces Brihaspathi’s growing presence in national-scale infrastructure projects.

    To date, the firm has deployed over 1.2 million CCTV cameras across India. This includes surveillance for the Border Security Force, AI-based classroom monitoring systems, wildlife park deployments, and the deployment of 64,000 cameras in a single day across 19 states during the NEET examination.
    The company expects approximately 30 percent year-on-year revenue growth in the current fiscal period. Its pan-India presence, with GST-enabled offices in 19 states and a young skilled workforce, positions it as one of the first Indian surveillance solution providers to draw foreign institutional investment.

    Rajasekhar Papolu, Managing Director of Brihaspathi Technologies, said this funding marks a transformational milestone. He highlighted that the new factory and the MSRTC surveillance project underscore Brihaspathi’s ability to deliver large-scale AI-driven security infrastructure. “As we get ready for our IPO next year, we remain focused on accelerating research innovation and enhancing manufacturing capacity,” he added.
    With products that include AI-powered video analytics, solar surveillance cameras and smart city grade platforms, Brihaspathi is preparing to lead India’s homegrown surveillance revolution. The company’s official website provides detailed insights into its range of solutions and ongoing projects.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.
  • ​​BEML CMD Shri Shantanu Roy meets Hon’ble CM of Chhattisgarh; Key Infra and Employment Projects Launched

    Bilaspur to host a state-of-the-art Central Warehousing Centre as BEML deepens operational presence in mineral-rich Central India

    Shri Shantanu Roy, Chairman and Managing Director of BEML Limited, met with Hon’ble Chief Minister Shri Vishnu Deo Sai in Raipur to review and advance the Company’s industrial initiatives in Chhattisgarh, encompassing infrastructure, defence, and mining sectors. The meeting reaffirmed the state’s commitment to supporting BEML’s expanding role as a public sector enterprise under the Ministry of Defence.
    Under this collaboration, the state government has allotted 100 acres of land to BEML for the development of an advanced manufacturing facility focused on mining equipment. This initiative aligns closely with the Government of India’s Atmanirbhar Bharat vision, supporting self-reliance, local employment generation, and skill development. It emphasises building a robust vendor ecosystem and supplying cutting-edge mining machinery for Central India’s mineral belt.

    In Bilaspur, the foundation stone was laid for a Central Warehousing Centre during a ceremony led by Shri Shantanu Roy, accompanied by Shri Harish Duhan, CMD of SECL, Shri Anil Jerath, Director (Finance) of BEML, and Shri Sanjay Som, Director (Mining & Construction). This facility will feature a barcode-based inventory system and guarantee dispatch of critical spare parts within 24 to 48 hours, thereby enhancing after-sales support and operational readiness.

    This warehouse is expected to strengthen BEML’s logistical framework across its core verticals, Defence & Aerospace, Rail & Metro, and Mining & Construction, and is poised to serve as a central node in the national public sector supply chain.
    Shri Shantanu Roy stated that these projects reinforce BEML’s strategy to decentralise operations, support Chhattisgarh’s economic development, and provide livelihood opportunities in local communities. He commended the state government for facilitating land allotment and infrastructure support, noting that these initiatives will accelerate development in Central India and contribute significantly to national infrastructure goals.

    Headquartered in Bangalore, BEML Limited is a Schedule ‘A’ public sector enterprise under the Ministry of Defence. It manufactures a comprehensive range of heavy equipment across Defence & Aerospace, Mining & Construction, and Rail & Metro sectors. With state-of-the-art facilities in Bengaluru, Kolar Gold Fields, Mysore, and Palakkad, BEML plays a crucial role in India’s industrial and defence infrastructure.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Rubicon Research Limited Expands U.S. Specialty Footprint with Pithampur Unit Acquisition at ₹149 Crore

     Rubicon Research strengthens its global presence by integrating a high potency manufacturing facility in Madhya Pradesh, further anchoring its commitment to regulated markets and innovation.

    Rubicon Research Limited has acquired a formulations manufacturing unit from Alkem Laboratories in Pithampur, Madhya Pradesh, for ₹149 crore. This all-cash deal includes a fully operational site within the Indore Multi Product Special Economic Zone. The facility spans more than 125,000 square metres of land and includes over 16,000 square metres of built-up production space. It is currently licensed to manufacture complex and high-potency pharmaceuticals including oncology treatments, steroids, hormones, and immunosuppressants.
    The site underwent a successful inspection by the United States Food and Drug Administration in 2022. With this acquisition, Rubicon now operates three manufacturing plants approved by the US FDA. The other two are located in Maharashtra. The company also runs advanced research and development centres in Thane and Concord, Ontario.

    Parag Sancheti, the Chief Executive Officer of Rubicon Research, stated that the Pithampur facility acquisition marks a key step in enhancing the company’s presence in regulated markets such as the United States. He added that the company plans to manufacture products for export through a supply chain that remains both agile and robust. This move also aligns with Rubicon’s strategy to broaden its portfolio of specialty and drug-device combination products. Under his leadership, the company continues to prioritise innovation and global expansion.
    Alkem Laboratories, a pharmaceutical major headquartered in Mumbai since 1973, transferred this facility under a business arrangement signed in early January 2025. The transaction supports Alkem’s wider objective to streamline its production base and focus on core assets.

    Rubicon Research has delivered strong financial results over the past three years. Between the fiscal years 2022 and 2024, the company’s revenue rose from ₹313.6 crore to ₹853.9 crore. According to a report by Frost & Sullivan, this growth rate, over 62 percent annually, far outpaces the average seen among its Indian competitors. The company has a total of 69 active product approvals from the US FDA, including both ANDAs and NDAs. In fiscal 2024 alone, it received 14 new approvals. Rubicon is also one of the top-ranked Indian pharmaceutical companies in the specialty approvals segment between 2018 and 2023.
    Investment in research and development remains one of Rubicon’s central priorities. In fiscal 2024, its research spending accounted for 13 percent of its total operating revenue. This level of investment is more than double the average seen across its peer group, again according to Frost & Sullivan data. The company is focused on building a portfolio that includes complex formulations, patent-protected delivery systems, and regulatory-first products.

    Pithampur is known for its industrial infrastructure and pharmaceutical exports. It is part of a growing economic corridor in central India, and its SEZ status provides Rubicon with several export-related benefits. According to official data, Pithampur and nearby Indore together recorded pharmaceutical exports worth over ₹14,000 crore in the previous financial year. The location offers access to logistics hubs, trained manpower, and manufacturing clusters.
    Rubicon has also filed its Draft Red Herring Prospectus with the Securities and Exchange Board of India in July 2024, setting the stage for an initial public offering. The acquisition of this advanced manufacturing facility demonstrates Rubicon’s operational readiness and commitment to international compliance. With this new capacity, the company strengthens its ability to compete in markets where regulatory precision and manufacturing integrity are essential.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.
  • Sigachi Industries Expands MCC Dominance and Launches API Manufacturing Facility in Andhra Pradesh

    India’s top excipient player scales new verticals with the launch of a 25-acre API and specialty chemical site while maintaining its global MCC leadership.

    Sigachi Industries Ltd., India’s largest manufacturer of Microcrystalline Cellulose (MCC), has announced the next phase of its expansion with the establishment of a bulk drugs and specialty chemicals facility in Orvakal, Andhra Pradesh. This vertically integrated move signals the company’s diversification into regulated Active Pharmaceutical Ingredients (APIs) and strengthens its capacity to serve global pharma and nutraceutical clients.
    Sigachi has received Terms of Reference (ToR) approval from SEIAA, Andhra Pradesh, and will initiate its Environment Clearance (EC) process from July 15, 2025. Development is scheduled to begin on August 1, 2025.

    New API Facility: Sigachi Orvakal Node
    The new site spans over 25 acres in the Guttapadu-Orvakal industrial corridor. It is designed to offer high-volume manufacturing with flexible regulatory alignment for both regulated and semi-regulated markets. The facility is positioned to enhance Sigachi’s R&D responsiveness, speed up commercialisation timelines, and cater to new therapeutic segments.
    According to Mr. Amit Raj Sinha, Managing Director and CEO, “FY25 has been a transformative year. With Orvakal, we add depth to our infrastructure and scale to our ambition. This facility gives us room to serve new therapeutic spaces and increase our responsiveness to global demand.”

    MCC: Sigachi’s Flagship Segment
    Sigachi continues to lead the global excipient space with over 22,000 MTPA of MCC capacity, operating at over 80 percent utilisation. The company has developed more than 60 MCC grades under proprietary formulations, including its DAPOBAL process and acid recovery systems. MCC remains a key ingredient in oral solid dosage forms, and Sigachi’s offerings are widely used by both generics and innovators worldwide.
    Its facilities hold certifications from USFDA, EDQM, EXCiPACT, ISO 9001, ISO 14001, and ISO 45001.

    Financial Highlights
    In FY25, Sigachi reported revenue of ₹5,003 million, reflecting 25.4 percent growth, with EBITDA up 46.2 percent. The company has maintained strong operating margins and low debt, with 28 percent PAT CAGR over five years.
    Innovation and Pipeline
    Sigachi operates two DSIR-certified R&D centers in Hyderabad and Dahej. Its current roadmap includes:
    • Introduction of Croscarmellose Sodium (CCS)
    • Expansion of co-processed MCC variants
    • Entry into 3D-printed pharmaceutical applications
    • Launch of an API-focused R&D and analytics hub by FY26
    The company is also expanding into LATAM, ASEAN, and Middle East markets. Operations and maintenance (O&M) contracts now contribute 10 percent of group revenue. Over 98 percent of vendors meet ESG benchmarks.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.
  • Lexar Secures No.1 Rank in India’s Camera Card Market, Dominates CFexpress and SD Categories

    With 69% share in CFexpress and 36% in SD cards by value, Lexar becomes India’s top memory card brand for photographers and content creators.

     Lexar, a global memory and storage leader, has officially claimed the No.1 spot in India’s professional camera memory card market, according to the latest CMR Consumer Storage Flash Devices Report (Q1 CY2025). With a commanding 69% share in CFexpress and 36% value share in SD cards, Lexar is now the most trusted brand in the imaging segment.
    This growth reflects India’s exploding demand for 4K/8K content creation and reliable, high-speed, professional-grade media.

    Trusted by Creators
    “India’s creators demand speed, reliability, and capacity. Lexar delivers on all three fronts with technology rigor and market alignment,” said Fissal Oubida, General Manager, India, Middle East, and Africa, Lexar. “Our journey in India has been defined by trust. We’re deeply thankful to our partners and customers.”
    Lexar’s product portfolio includes:

    • CFexpress™ Cards
    • SDXC™ Cards
    • microSD™, Portable SSDs, USB 3.2 Readers
    • DRAM for high-performance computing

    Market-Driven Expansion
    Lexar’s growth is attributed to:

    • Fast read/write speeds supporting 4K/8K content
    • Shockproof, weather-sealed durability
    • Broad distribution through Redington Ltd., Creative NewTech Ltd., and Supertron Electronics Pvt Ltd
    • High relevance across DSLRs, mirrorless cameras, drones, and cinema equipment

    Lexar has become the go-to choice for photographers, cinematographers, vloggers, and broadcasters alike.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.