Category: Business

  • Infra.Market Doubles Down on Ceramics: Crosses 81.57 Million Sq. M Tile Capacity, Secures #2 Spot in India

    Infra.Market emerges as a dominant force in India’s ceramics landscape with 5x growth and exports to 40+ countries

     Infra.Market, the construction-tech unicorn redefining India’s building materials sector, has officially crossed an installed capacity of 81.57 million square meters in ceramic tiles. This milestone makes it the second-largest tile manufacturer in India by installed capacity, leapfrogging many legacy players and showcasing its rapid evolution from materials aggregator to multi-brand ceramics powerhouse.
    Strategic Growth: A 5x Jump in Less Than 4 Years
    With a manufacturing network of 19 plants, Infra.Market has expanded tile production fivefold since FY21. The company attributes this acceleration to a multi-brand product architecture that serves tiered consumer segments, a tech-integrated supply chain that spans raw material sourcing to last-mile delivery, and an export-driven strategy that now contributes 25% to 30% of tile revenues.
    The growth trajectory reflects a clear shift in the Indian tiles industry, shifting from commoditized output to design-led and value-engineered products, tailored for both domestic and global markets.

    Portfolio Breakdown: Precision Targeting Across Segments
    Infra.Market’s ceramic dominance is built on a structured product segmentation. Emcer delivers premium slabs and contemporary finishes for architects and upscale developers. IVAS supplies mass-premium tiles and quartz lines for the style-conscious value buyer. Millennium Tiles offers budget-optimized solutions for volume-heavy infrastructure and affordable housing projects.
    Each brand addresses a clearly defined buyer persona, including OEMs, real estate developers, contractors, and architects, which enhances cross-sell potential and market reach.
    India’s Ceramic Surge: A Market Ripe for Disruption
    According to estimates tracked via industry portals and trade data, India’s ceramic tile sector stood at ₹59,500 crore in 2023 and is projected to surpass ₹70,700 crore by FY26. This demand spike is powered by public housing missions and PMAY-driven residential growth, increased renovation cycles in Tier 1 and Tier 2 cities, and export traction from price-sensitive global markets like MENA and Eastern Europe.

    Export-Led Expansion and Global Ambitions
    Infra.Market’s ceramic exports span 40+ countries. The company is actively building distribution pipelines in GCC markets, Africa, and North America. Backed by participation in global trade fairs like CERSAIE and Cevisama, its design-forward slabs and engineered tiles have gained significant interest.
    Operational Strength: Scale Meets Agility
    The company’s in-house tech platform enables seamless integration of demand forecasting tied to construction project lifecycles, ensuring Infra.Market stays responsive to fluctuating infrastructure demands. Dynamic logistics routing facilitates seamless delivery for both B2B and B2C channels, while inventory pooling across a network of 12,000+ dealers and 250+ units enhances distribution efficiency.
    By embedding technology into each stage, from design to delivery, Infra.Market reduces fulfilment cycles and ensures higher dealer stickiness.

    Future Roadmap: Deeper Into Design and Digital
    Infra.Market is now investing in digital showrooms across India to support consumer choice journeys, in-house design labs for surface aesthetics and durability testing, and sustainable ceramics using recycled inputs and energy-efficient kilns.
    This strategy supports not just volume leadership, but design leadership, which will define the next wave of ceramic differentiation.
    Leadership Commentary
    “The Indian tile industry is entering a new era where finish, design, and delivery speed matter as much as pricing,” said Aaditya Sharda, Co-founder, Infra.Market. “Our scale gives us the operational edge, while our multi-brand strategy ensures we stay relevant across consumer segments.”

    About Infra.Market
    Founded in 2016, Infra.Market operates across 15+ product verticals including Concrete, Steel, MDF, Laminates, Pipes, Bathware, and Paints. With over 10,000 retail outlets, 30 flagship showrooms, and a footprint in 25+ countries, the company blends manufacturing with technology to make construction materials accessible, traceable, and high-quality.
    Infra.Market Official Website | LinkedIn | Instagram
    Discover more about Infra.Market’s latest ceramic innovations at Emcer Tiles, explore the style portfolio at IVAS, and review high-volume project solutions at Millennium Tiles.
    India’s ceramics export momentum can be tracked via APEDA’s Export Reports and updates from the Indian Ceramic Society.
    For macro insights into the construction-tech space, follow Invest India’s Building Materials Sector Overview and CREDAI India.
    Export growth is further documented via DGFT India and India Brand Equity Foundation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Naptapgo Raises ₹2 Crore from Inflection Point Ventures to ExpandPod Hotel Model Across Urban and Religious India

    Backed by PSU Balmer Lawrie and endorsed by Anand Mahindra, the startup plans 20 properties by FY27, offering flexible, tech-driven hospitality at transit hubs and city centres; founders Nitin Malhotra and Himanshu Shukla aim to redefine short-stay travel for India’s growing mobile population

    Naptapgo, a pod hotel startup redefining affordable hospitality, Naptapgo secures ₹2 Cr funding in Pre-Seed round from Inflection Point Ventures. The funds will be used to drive growth across key areas like franchise development, marketing, technology enhancements, and developing innovating techniques to enhance customer experience. This strategic investment will accelerate Naptapgo’s expansion across urban and religious hubs, strengthening its commitment to offering clean, affordable, and flexible accommodations at affordable price.
    Naptapgo is pioneering a new hospitality model by providing affordable luxury through compact, efficient spaces. The startup operates in the NCR business city vertical and will expand to religious cities like Katra and Amritsar in FY26, aiming to reach 20 properties by FY27. Its innovative approach, including flexible check-ins, hourly stays, and sustainability-driven operations, sets it apart in the competitive hospitality market.

    Founded by Nitin Malhotra (Founder & CEO) and Himanshu Shukla (Co-Founder & VP Ops), Naptapgo is backed by their extensive industry experience. Nitin, an MBA graduate from Symbiosis and incubated at IIML, previously founded 247around (acquired) and held leadership roles at Texas Instruments and ST Microelectronics. Himanshu, also incubated at IIML, brings deep hospitality expertise from his tenure at Chaayos, Taj, and Jaypee Resorts, supported by his hotel management background from IHM Lucknow. Together, they aim to disrupt the hospitality industry with innovative, guest-centric solutions.

    Vinay Bansal, Founder & CEO, IPV, says ‘The hospitality industry is at its peak with globalisation and digital connectivity, yet customer satisfaction has not kept pace. Over the time, hotel prices have surged while service standards have remained stagnant. NapTapGo is changing this by offering an innovative pod-hotel experience at an economical price without compromising on quality. Its accessibility and affordability for luxury spaces connects with millions of travelers seeking short-stay accommodations. At IPV, we believe NapTapGo is poised to tap into a massive market of travelers looking for smart, cost-effective lodging solutions”
    Naptapgo’s rapid expansion is fueled by its unique operational model. Currently active in NCR, the startup plans to launch properties in Gurgaon, Bangalore, Mumbai, Katra and Amritsar, with a goal of 20 properties by FY27. The company’s ability to achieve 65% direct bookings through its website and WhatsApp channel underscores its customer-centric approach and operational efficiency.
    A key strength of Naptapgo lies in its affordable luxury model, combining strategic location focus, compact efficiency, and flexible stay options through strong technology plugins. The company’s commitment to sustainability and operational excellence ensures an optimized guest experience while maintaining cost efficiency. This innovative model has earned Naptapgo accolades such as “Franchisable Concept of the Year 2024” and “Best Booth of the Year 2024.”

    Nitin Malhotra & Himanshu Shukla, Co-Founders of NapTapGo, says, “We have had an incredible journey with the IPV team, receiving constructive feedback that has strengthened our business framework. At Naptapgo, our goal is to be a significant player in the $1300 billion global hotel market, starting with India, and to redefine the perception of the Indian affordable hotel segment. Customer experience remains our key differentiator as we strive to create value for both our franchises and shareholders.”
    Naptapgo has garnered significant industry recognition, including a strategic investment from Government of India PSU Balmer Lawrie and a notable endorsement from Anand Mahindra, who highlighted how the startup addresses the affordable hospitality challenge.

    The Indian hotel industry is valued at $30 billion and is projected to grow to $55 billion by 2030, with an annual growth rate of 10.8%. Globally, the market is worth $1300 billion, presenting a substantial opportunity for Naptapgo as it scales its innovative hospitality model
    out Naptapgo:
    Naptapgo is a pod hotel startup offering clean, hygienic, and affordable accommodations for modern travelers. Under its strategically envisioned verticals, transit hubs, religious locations, urban centers, and hospitals, Naptapgo redefines short-stay experiences with innovative AI technology, flexible check-ins, and a focus on sustainability. With properties in Noida and upcoming locations in Katra, Amritsar, and Gurgaon, the company is rapidly expanding across India.

    Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in two startups so far, with a few deals in advanced stages of pipeline.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Mumbai Metro Line 3 Opens BKC to Worli Section, Property Value Rises Up to 15% in Dadar, Andheri, and JB Nagar

    With the 9.8 km underground phase now open and the full 33.5 km corridor expected by August 2025, developers including Sugee Group, Transcon, and Chandak report increased buyer interest, faster site visits, and renewed demand in Santacruz, Prabhadevi, and Vile Parle

    Mumbai’s urban grid is shifting. With the newly operational Phase 2 of Metro Line 3 connecting Bandra Kurla Complex to Worli, the city’s north-south mobility is no longer defined by road traffic alone. The underground corridor, opened in early 2025, has already reduced travel time between commercial and residential zones and is quietly rewriting the city’s real estate logic above ground.
    According to data shared by real estate consultants and developers, residential property value in areas like Dadar, Andheri, and JB Nagar has seen an increase of up to 15 percent over the last year. This growth is tied directly to improved infrastructure and changing patterns in buyer behaviour. The full 33.5 km Aqua Line, stretching from Aarey to Cuffe Parade, is on track for completion by August 2025, according to the Mumbai Metro Rail Corporation Ltd. (MMRCL).
    The realignment of real estate interest is visible not just in sales data but in the language and confidence of developers along key metro corridors.

    Nishant Deshmukh, Founder and Managing Partner of Sugee Group, explained how Metro Line 3 is redefining access within South Mumbai. “Areas in South Mumbai like Dadar and Prabhadevi are now better connected to suburban employment hubs. We’ve already seen a noticeable uptick in inquiries and walk-ins since the BKC–Worli section opened. This infrastructure is not just improving access. It’s changing how people evaluate which neighbourhoods are liveable and valuable.”
    The western suburbs are also experiencing visible momentum. Shraddha Kedia-Agarwal, Director at Transcon Developers, described the behavioural shift among mid-income buyers. “Metro Line 3, together with the western link corridors, is helping families choose areas like Santacruz, Andheri, and Malad not just for convenience but for quality of life. Site visits are up. Decision timelines are shorter. It’s a new pattern.”

    Further up the line, in micro-markets like JB Nagar and Vile Parle, new developments are gaining traction. A spokesperson for Chandak Group noted that demand is no longer driven only by price. “We’re seeing sustained interest in premium residential projects, especially those with gated amenities. The metro has expanded the psychological map of where people are willing to invest long term.”
    The Mumbai Metropolitan Region Development Authority (MMRDA) estimates that the full Metro Line 3 rollout will cut north–south vehicular traffic by 35 percent and shift a significant portion of daily commutes underground. This, in turn, will reduce pressure on arterial roads and boost reliability for working professionals traveling across the city.
    With the full 33.5 km Metro Line 3 corridor nearing completion, including high-demand zones like Aarey, Mahalaxmi, and Cuffe Parade, the real estate conversation is moving from speculation to strategy. For developers, the question is no longer whether infrastructure will shape value. It is how quickly their offerings can respond to it.

    As urban mobility improves, both central and western parts of Mumbai are evolving into investment corridors. Areas once considered transitional, not quite close to heritage South Mumbai nor part of the Navi Mumbai expansion, are now becoming high-engagement micro-markets for developers and end-users alike.
    At Prittle Prattle News, we view Metro Line 3 as more than a transport upgrade. It is a catalyst of civic renewal. Where connectivity deepens, mobility leads to migration, and infrastructure begins to inform identity. This is not just a story about rising property value. It is a shift in how Mumbai moves, grows, and lives.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Morepen Labs FY25: 17 Percent EPS Growth, 40 Million Glucometers, and 600 Million Test Strips Signal Global Health Push

    For Morepen Laboratories Ltd., FY25 was not only about sustaining growth. It was about setting the stage for the next phase of its expansion. The company’s investor presentation revealed clear signs of progress across all verticals including medical devices, APIs, and branded formulations.

    The company reported a 17 percent year-on-year growth in earnings per share (EPS), supported by significant operational scaling. Morepen Labs has now ramped up glucometer production to 40 million units annually, with test strip capacity projected at 600 million strips each year. The installed base of glucometers stands at 14 million units, establishing its leadership in the diabetes monitoring space across India and beyond.
    Morepen has announced strategic expansion plans targeting the United States and Middle East markets, reinforcing its global outlook. The company is already a recognized market leader in six active pharmaceutical ingredients (APIs), and holds the top spot in the Indian market for glucose and blood pressure monitors.

    The pharmaceutical division showed 19 percent revenue growth over a three-year period, with major launches during FY25 including Sitagliptin, Apixaban, and Resmetirom. Upcoming pipeline drugs include Baricitinib and Tafamidis. These launches reflect a focus on chronic and high-growth therapeutic areas, backed by in-house development.
    The company’s API export revenue now makes up 72 percent of its total API business, marking it as a consistent foreign exchange earner and a trusted global supplier. India is already one of the world’s largest producers of generic APIs, and Morepen continues to consolidate its position within this strategic category.

    In distribution, Morepen operates through 5,300 distributors and reaches 343,000 retail touchpoints across India. This wide footprint is one of the reasons for its ability to scale both health devices and over-the-counter wellness products effectively.
    Awards presented to the company in 2024, including ‘Best Healthcare Company’ and ‘Visionary Entrepreneur’ for its leadership, validate its positioning as a trusted innovator in the pharmaceutical and diagnostics ecosystem.
    Beyond numbers, Morepen Labs’ FY25 narrative is about long-term preparation. The company is not only scaling up manufacturing. It is shaping an integrated healthcare model across diagnostics, APIs, branded pharmaceuticals, and future digital offerings.

    Its medical devices segment remains a consistent growth engine. With over 14 million glucometers already installed across households and clinics, and a capacity of 600 million test strips each year, the company has become one of the most trusted names in personal diagnostics. These devices are not just tools. They are daily touchpoints for patients managing chronic conditions, especially diabetes and hypertension.
    Morepen’s global strategy now points clearly toward the United States and the Middle East. These markets are actively adopting connected diagnostics and chronic care solutions. With a track record in manufacturing and exports, and more than 70 percent of its API business already coming from overseas sales, the company appears ready to take a wider step into regulated international markets.

    In its pharmaceutical business, Morepen has shown that therapeutic value and affordability can move in parallel. The recent launches of Sitagliptin, Apixaban, and Resmetirom are targeted at long-term conditions such as diabetes, cardiovascular risk, and liver disease. Under development, the company has Baricitinib and Tafamidis, both aimed at complex or underserved treatment areas. These efforts reflect a broader pharmaceutical trend in India, where companies like Morepen are building their own R&D momentum rather than simply licensing generic volumes.
    Digital health remains a forward-looking category. While not yet commercialised at scale, the company has indicated that digital integration with diagnostics will play a role in its roadmap. Patient data, adherence tracking, and device-led engagement are likely to become central to how its devices connect with consumers. In time, this may support new collaborations with digital platforms and telehealth providers across India and its new international markets.

    With over 5,300 distribution partners and 343,000 retail points of sale, Morepen’s domestic strength continues to anchor its physical presence. Its wellness and OTC range has also benefited from this reach, reinforcing its role in preventive care, not just treatment.
    Morepen’s recognition in 2024 with two national honours, Best Healthcare Company and Visionary Entrepreneur, reflects how the company is perceived within the industry. But beyond perception, it is the consistency of execution that sets it apart.
    At Prittle Prattle News, our focus is always on what lies behind the press note. With editorial leadership from Smruti Bhalerao, this report views Morepen’s FY25 not just as a financial chapter, but as a strategic map. From factories to pharmacies, and from India to the global stage, Morepen Labs continues to grow in steps that are steady, evidence-backed, and aligned with the country’s healthcare future.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Kotak Life, Wondrlab, Mahindra Tractors, Morepen, Blue Tribe, and BML Lead India’s Top Mother’s Day 2025 Brand Campaigns

    From Kotak Life’s Viraasat and Wondrlab’s Mom, the Original Influencer to Morepen’s Glow On, Mom!, Blue Tribe’s Plant-Powered Mothers, Mahindra Tractors’ Maa Kehti Hai, and BML Munjal University’s She Taught Me First, these campaigns spotlight the strength, wisdom, and legacy of Indian mothers in 2025

    In Mumbai, Kotak Life Insurance partnered with Wondrlab to create a film titled Ma Ki Di Hui Viraasat. The campaign quietly observes what mothers leave behind through routine acts, not grand gestures. It highlights how unspoken lessons shape identity. Ashish Nair, CMO at Kotak Life, described the campaign as a reflection of values passed from one generation to the next. Creators Rahul Chandwani and Bhavesh Kosambia called it a nostalgic process that reconnected them with their own childhoods.


    In Gurugram, BML Munjal University released a self-shot film titled She Taught Me First. The video featured students and faculty sharing personal messages about the earliest lessons they received from their mothers. Shadan Raza Ahmed, Head of People and Culture at the university, said the initiative reflected the university’s commitment to values-based education. The film was built around authenticity, reminding viewers that learning begins at home, long before any classroom.

    In Bengaluru, Mahindra Tractors launched Ashwamedh, a flagship project within its national campaign Rag Rag Laal Hai. The initiative involved a convoy of six red Mahindra tractors starting from Nagpur and travelling across India. They stopped at over 500 dealerships and farming communities, thanking the people who keep India’s fields alive. Hemant Sikka, President of the Farm Equipment Sector, described it as a campaign rooted in emotion, celebrating not just machines but the families and mothers who support farmers every day.

    Morepen Laboratories contributed a wellness-focused tribute. The company spotlighted key products including Omega capsules, multivitamins, biotin, and marine collagen. Nitika Saini, from the communications team, explained that the campaign was about nurturing mothers through science-backed support. It was not a commercial pitch. It was a message that health is an expression of care and that mothers must also be cared for with intention.
    In Mumbai again, Blue Tribe Foods hosted a Mother’s Day event in partnership with AVI Smart Park. The experience was led by Nikki Arora Singh, Co-founder of the plant-based food brand. Children and their mothers explored sustainable eating through puppet shows, live tastings, and educational games. Instead of preaching sustainability, the brand demonstrated how simple changes in diet can help both people and the planet. The guests sampled soya chaap, sweet potato fries, nuggets, and plant-based kebabs while learning how conscious eating fits naturally into family life.

    These five campaigns offered different expressions of the same truth. That motherhood is legacy, nurturing, resilience, nourishment, and vision. And that honoring it is not about clichés. It is about commitment.
    Prittle Prattle News, under the editorial leadership of Smruti Bhalerao, continues to spotlight brands and communities who move beyond marketing to make meaning.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Habson Communication Shines at ACEF 2025 With Eight Awards for Purpose-Led Campaigns

    Recognition across innovation, CSR, and data-driven marketing underscores the agency’s growing leadership in Asia’s customer engagement space

     At the 14th edition of the ACEF Global Customer Engagement Awards, Habson Communication and its digital wing Living Brands delivered a breakout performance, collecting eight awards across categories ranging from innovation to CSR excellence. These wins position the agency among South Asia’s most strategically relevant marketing firms in 2025.
    One of the most celebrated campaigns was Hygiene for All, Power for Her, created for personal care brand Harpoon. It won five awards, including two Golds for Creative Word of Mouth Marketing and Effective BTL Activity, as well as three Silvers in Effective Word of Mouth, Technology Integration, and CSR. The campaign centered around equitable access to hygiene products while promoting women’s empowerment. With live activations, storytelling, and measurable impact, it was seen by jurors as a model for brands integrating social values into commercial narratives.

    Habson also earned recognition for its campaign Poribeshbandhob Ranna, Shurokkhito Bhobisshot, executed for Walton Home & Kitchen Appliance. This kitchen-focused initiative was rooted in ecological sustainability and smart cooking solutions. It secured two Silver awards for Market Research and Experiential Marketing. The campaign was lauded for translating complex consumer data into immersive on-ground experiences that resonated across urban and regional markets. A third campaign, Smartly Kori Nijer Kaaj, also by Walton, earned a Bronze for its nuanced take on personal productivity through smart home solutions.
    The ACEF Global Customer Engagement Awards are considered one of Asia’s most credible platforms for evaluating innovation in branding and consumer connection. With participants from India, Sri Lanka, UAE, and Bangladesh, the awards reflect benchmarks in measurable impact and storytelling efficiency.

    The 2025 edition of the summit operated under the theme of strategy meeting innovation. Each of Habson’s awarded campaigns reflected that balance, with data-fueled execution backed by human insights. Whether through digital platforms, grassroots outreach, or experiential immersion, the agency demonstrated a deep understanding of purpose-driven marketing.Speaking after the summit, Habib Rahman, Curator at Habson Communication, explained that the agency prioritizes relevance over volume. He noted that the next generation of brand audiences is drawn to authenticity, and that Habson’s creative philosophy is to produce communication that not only informs, but transforms. The wins validate this ethos and further signal the agency’s intent to lead with responsibility and resonance.

    With an expanding client base, an award-winning digital unit, and campaigns grounded in real-world relevance, Habson is solidifying its role as a creative agency that blends purpose with precision. Its success at ACEF 2025 confirms that brands today require more than visibility. They need meaning.
    This feature is published by Prittle Prattle News, featuring you virtuously, under the editorial leadership of Smruti Bhalerao.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • India’s Zebu Raises $1M to Deliver Next-Gen Military Drones with Indigenous Capabilities

    Hyderabad-based defense-tech startup backed by Bluehill VC to accelerate production and deployment of four unmanned systems for armed forces

    Zebu Intelligent Systems, a rapidly emerging name in India’s defense innovation landscape, has secured $1 million in pre-Series A funding. The round was led by Bluehill VC, a Chennai-based venture capital firm focused on deep-tech investments. The funding will be used to fast-track the production and deployment of four indigenous unmanned aerial systems (UAVs) developed by the company for various divisions of the Indian armed forces.
    Founded in Hyderabad in 2021 by Santosh Balajee Banisetty, a Ph.D. in Robotics and Intelligent Systems, Zebu has grown into a vertically integrated defense-tech company. It specializes in AI-enabled UAVs designed for both combat and surveillance applications. Its portfolio includes systems for the Indian Air Force, Indian Coast Guard, and Army border regiments. Each system is tailored to meet specific use-case scenarios and battlefield demands.

    One of Zebu’s flagship developments is a net-capture drone designed to neutralize hostile UAVs mid-air using a six-cartridge mechanism. This system, currently undergoing radar integration tests, has been engineered to trap unauthorized drones without collateral damage. For coastal applications, Zebu has built a search and rescue UAV capable of withstanding high-wind and water immersion conditions, with built-in AI for return-to-base operations. The company’s third offering is a swarm-enabled combat drone developed for the air force, equipped to execute coordinated strikes. Finally, Zebu has designed a tethered aerial surveillance platform for the Army, capable of delivering live border intelligence in continuous operations.The company’s fully indigenous manufacturing model has allowed it to develop all key components, including electronic speed controllers, camera gimbals, custom battery packs, and a mission-grade ground control station (GCS). Its GCS platform has already been tested in live operations with the Coast Guard and is slated to replace foreign-imported command systems currently in use

    Zebu’s work aligns directly with the Government of India’s Aatmanirbhar Bharat initiative. It has filed seven patents, secured two trademarks, and is actively scaling its IP portfolio with new subsystems and mission software. In 2024, the company was awarded a Guinness World Record for achieving the longest drone endurance in the under-5kg category.
    The $1 million raised will support Zebu’s next set of field deployments and initiate production of its UAVs at scale. The startup is also preparing for a $5 million Series A round to expand internationally, with key export markets identified in Southeast Asia and the Middle East.
    Investor Sridhar Parthasarathi, General Partner at Bluehill VC, said the company represents a significant opportunity in a global counter-drone market projected to cross $11 billion by 2030. He added that India’s defense ecosystem benefits tremendously from such ground-up platforms built by domestic engineers and field-tested on Indian soil.

    Zebu’s impact is not limited to defense. The company has already commercialized its battery packs and GCS systems for industrial drone inspections, unmanned logistics, and large-area mapping. Several Indian and US-based OEMs are currently piloting Zebu’s subsystems for civilian applications. Its dual-use strategy gives it a path to scale both within and beyond government contracts.
    The founder, Santosh Balajee, emphasized that sovereign defense technology is no longer optional, but foundational. He said the goal is to ensure India’s defense modernization is driven by local innovation, reducing dependency on imports and strengthening national security. Zebu’s ongoing hiring of a Chief Business Officer and domain experts in procurement and systems integration further signals the company’s intention to scale across defense and enterprise sectors.
    Zebu now stands among India’s most promising hardware-first defense startups, focused not only on product development but also on ecosystem building. Its technology roadmap, grounded in indigenization, is designed to deliver scalable solutions for both military operations and commercial drone markets. With this round of funding, Zebu enters a phase of operational maturity, ready to export India’s next-generation unmanned systems to global theaters.
    This exclusive editorial is published by Prittle Prattle News under the editorial direction of Smruti Bhalerao, featuring you virtuously.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Shri Nitin Gadkari Inaugurates Heartfulness and PayPal’s Biochar Centre Empowering Rural Entrepreneurs Across India

    Kanha Shanti Vanam hosts landmark training model for biochar production, income generation, and ecological revival

    In the presence of farmers, environmental experts, and grassroots volunteers, Shri Nitin Gadkari formally inaugurated a new Biochar Centre of Excellence at Kanha Shanti Vanam, the global headquarters of the Heartfulness Institute located near Hyderabad. The initiative has been developed in partnership with PayPal, and its stated purpose is to train village-based entrepreneurs in sustainable farming and rural enterprise using biochar techniques.
    Shri Gadkari addressed the gathering with a message focused on agricultural reform and inclusive rural growth. “Our farmer communities need tools and platforms that work for their soil, their weather, and their village economy. This collaboration is about practical knowledge. Biochar is not just a product. It is a way to rethink farming so that we don’t damage the land while trying to grow from it,” he said.

    The centre is the result of long-term planning between Heartfulness trainers and PayPal’s social innovation team. The program is aimed at training rural youth and women in how to set up and operate small biochar production units. The focus is on enabling them to convert local crop residue into usable biochar and deliver it to nearby farms. Biochar, a byproduct of biomass pyrolysis, is known to improve soil fertility and water retention while also reducing the carbon footprint of farming.
    Shri Kamesh Patel, also known as Daaji, welcomed the minister and guests to Kanha Shanti Vanam and explained the evolution of the project. “We have worked with scientists and farmers on the ground. What started as an internal experiment in restoring dry land has now become something we can share. Biochar changed our plantations here. It can do the same for fields in every district if training is done well,” he said.

    The training curriculum at the new facility is entirely hands-on. Trainees walk through the biochar process using field-scale demonstration pits and work with instructors to apply the resulting material to test plots. The goal is to teach participants how soil quality, crop yield, and water usage respond to biochar in real conditions. It also covers how to market biochar locally, including cost, volume, and transport models that have already worked at the pilot stage in Telangana.
    The centre’s programs will run year-round and are structured in cohorts. Instructors come from agro-forestry backgrounds and include members of the Heartfulness ‘Forests by Heartfulness’ (FBH) unit. The facility is connected to FBH’s larger reforestation program, which is working toward planting 30 million trees using native species by 2030.

    Shri Nath Parameshwaran, Senior Director at PayPal India, was present for the launch and spoke about the company’s role. “Our contribution is to support the infrastructure and ensure the program is scaled beyond one centre. The Heartfulness team has the process. Our role is to bring in our skilling networks, tech partners, and make sure rural youth have access to real economic outcomes through this,” he said.
    Farmers from Madhya Pradesh and Gujarat who participated in early trials of biochar shared their experiences at the event. One cotton farmer, who applied the method in the previous season, reported a 27% increase in yield and noted that water usage had decreased due to the improved soil structure. Another participant from Gujarat highlighted fewer pest issues and better early germination rates.

    The broader impact of the initiative includes reducing the harmful practice of stubble burning. India produces over 600 million tons of farm residue each year, of which nearly 160 million tons are currently burned. Biochar production offers a clear alternative by converting this biomass into a high-value input that can stay in the soil for centuries.
    Kanha Shanti Vanam has already used this process across 200 acres of land that was previously uncultivable. The enriched plots now host medicinal gardens, native flowering trees, and herbal plantations. Birds and reptiles that disappeared decades ago have returned, and the area has begun to attract botany students from agricultural colleges in South India.
    This centre is one of the few in the country where science and community come together on the same soil. There are no virtual classrooms or online lectures. Everything is physical, direct, and run by experienced trainers who have already built and used the systems themselves.

    The organisers stated that 40 new rural entrepreneurs would be trained in the first cohort, with plans to scale that number to over 500 per year through regional partnerships. Scholarships for women and tribal entrepreneurs are being finalized, and several self-help groups from Andhra Pradesh have already signed up.
    The Centre of Excellence is expected to serve as a template for replication. Talks are underway with institutions in Maharashtra, Chhattisgarh, and Tamil Nadu to establish similar facilities. Heartfulness has also opened discussions with agriculture extension officers in three states to integrate biochar modules into state-run rural skilling programs.
    As the day ended, village leaders walked away with sample biochar packs and field notes. Many expressed the same hope: to take this knowledge back to their gram sabhas and build something that benefits their communities.
    This centre is not a pilot. It is a working example of what can happen when vision, policy, and grassroots networks meet at the same ground level.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • NLB Services Launches BrandPipal, Targets $25 Million Revenue and 20X Growth in Martech by 2030

    With over 75 experts and a 500-member vision, the firm eyes 1800+ GCCs, MSMEs, and global expansion under Ashima Kakar’s leadership

    Mumbai, May 6, 2025 – In a major strategic shift, NLB Services, a leading global digital talent and workforce solutions firm headquartered in Alpharetta, Georgia, has announced the launch of BrandPipal, its new standalone marketing and employer branding venture. With a sharp focus on Martech, data-led storytelling, and digital marketing, BrandPipal aims to capture the growing global demand for integrated branding solutions, and scale its operations twenty-fold within five years.
    BrandPipal begins operations with a 75-member founding team and a mandate to scale to over 500 professionals. The firm targets a revenue milestone of $25 million by 2030. With a defined play across Global Capability Centers (GCCs), MSMEs, and enterprise clients in North America and the LATAM region, it marks NLB Services’ strategic foray beyond its core talent business into a full-fledged marketing and brand-building ecosystem.
    “The launch of BrandPipal is a reflection of our long-term vision to evolve as a full-spectrum business solutions partner,” said Sachin Alug, CEO of NLB Services. “As Generative AI and automation reshape the business landscape, the need to blend data-backed insights with authentic storytelling has never been stronger. BrandPipal will help our clients lead with purpose and scale with precision.”

    BrandPipal enters the market at a time when the branding landscape is undergoing rapid transformation. With more than 1,800 GCCs already operational in India and an estimated 400 new centers expected to launch in the next five years, the demand for differentiated employer branding, performance marketing, and AI-integrated campaigns is peaking.
    The firm will offer sector-specific solutions such as go-to-market strategies, online reputation management, content marketing, influencer programs, visual identity design, digital assets, and analytics.
    “This is a turning point for us,” said Ashima Kakar, Co-founder of BrandPipal and Head of Marketing at NLB Services. “We want to work with companies that have a clear purpose and help them build credibility, visibility, and identity in a digital-first world. Today, marketing is not just about creative visuals, it’s about combining strategy with storytelling, backed by data and AI maturity.”
    BrandPipal has already secured several early clients across AI startups, global system integrators, the publishing sector, and the travel industry. It plans to prioritize onboarding high-impact clients within its first year, offering solutions that cut across brand building, recruitment marketing, and digital engagement.

    NLB Services brings to this initiative its strong legacy of working with over 100 Fortune 500 companies, helping them with talent branding and workforce strategy. BrandPipal extends this experience into a new growth vertical with deeper capabilities in employer brand strategy, martech platform design, and AI-powered performance analysis.
    With marketing becoming one of the most crucial verticals in organizational success, BrandPipal aims to fill the whitespace that exists between design firms and traditional agencies. It positions itself as a hybrid solution provider: one that brings together the intelligence of an analytics firm, the storytelling finesse of a content studio, and the business discipline of a consultancy.
    The expansion into branding is timely. As global organizations increasingly set up GCCs across India, there is rising demand for agencies that understand both the local hiring landscape and the global brand expectations. NLB Services, with its roots in staffing and operations, is uniquely placed to serve this dual mandate.
    BrandPipal’s five-year roadmap includes:

    • Serving 1800+ existing and 400 upcoming GCCs with dedicated brand engagement teams
    • Expanding its reach across North America, LATAM, and other emerging markets
    • Growing its expert team from 75 to 500+
    • Generating $25 million in revenue through diversified service offerings

    This move repositions NLB Services not just as a talent provider, but as a technology-enabled solutions partner, responding to the needs of modern businesses navigating talent wars, digital competition, and brand identity challenges.
    “We are not here to replace traditional agencies, we’re here to raise the bar,” Ashima added. “Our aim is to build profitable, authentic, and purpose-led brands that connect deeply with customers, talent, and communities.”

    About NLB Services
    NLB Services is a global talent, skilling, and digital transformation partner headquartered in Alpharetta, Georgia, with operational hubs across India, LATAM, and Europe. Its services span digital workforce solutions, operations management, and tech transformation strategies.
    About BrandPipal
    BrandPipal is a marketing and employer branding firm under NLB Services. It specializes in storytelling, AI-driven campaign design, performance analytics, and strategic branding for growing and global enterprises.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.