Prittle Prattle Pr

Category: Business

  • More Than Just an Award: ET CIO Awards 2025 Proves India’s Tech Leaders Are Driving the Next Economic Revolution

    With AI, cybersecurity, and automation at the forefront, ET CIO Awards 2025 winners are not just tech innovators. They are architects of India’s business transformation, reshaping industries and global competitiveness.

    The ET CIO Awards 2025 has done more than just recognize enterprise technology excellence. This year’s event has cemented a new reality, India’s CIOs are no longer just IT leaders. They are shaping business strategy, driving economic progress, and defining the country’s global digital competitiveness.
    With over 750 nominations, the awards showcased how AI, cybersecurity, automation, and cloud computing are transforming enterprises across industries. The 24 winners, including Mahindra & Mahindra, Nestlé, Reliance Industries, Hindustan Unilever, SBI Card, and Wipro, demonstrated how technology leadership is now a key business differentiator rather than just a support function.
    The event brought together some of India’s most influential business and government leaders, with awards presented by Shri Anurag Kumar Thakur, Member of Parliament and Chairman of the Parliamentary Standing Committee on Coal, Mines & Steel, and Shri Rajeev Chandrasekhar, Former Minister of State for Electronics & IT. Their presence reinforced the growing influence of technology in shaping policy, driving digital infrastructure, and strengthening India’s competitive edge.

    The Grand Jury Meet on February 7, 2025, saw an esteemed panel of technology visionaries assess nominations based on innovation, scalability, and measurable business impact. The jury included:

    Jury member Ananya Birla highlighted the broader implications of this year’s awards, stating, “The submissions prove that India’s enterprises are not just adopting technology, they are pioneering global innovation in AI-driven customer experiences, digital security, and automation. These are not just tech transformations. They are fundamental shifts in how businesses operate.”
    This year’s awards made one thing clear, CIOs are now central to business strategy. The winners were not just recognized for their technical expertise but for their ability to align technology with business goals, enhance customer experiences, and build future-ready enterprises.

    Renuka Ramnath emphasized the strategic role of technology leadership, stating, “The winners of ET CIO Awards 2025 are demonstrating that technology is the biggest driver of business success today. From AI-powered decision-making to automation that cuts operational costs, their innovations are creating long-term advantages for India’s industries.”
    The awards honored achievements across 13 strategic categories, including Digital Enterprise of India, recognizing organizations that have successfully overhauled their entire business operations with technology; Future-Proof Digital Infrastructure, highlighting enterprises that have built resilient and scalable tech ecosystems; Innovative Digital Business Models, celebrating companies using AI and automation to redefine traditional industries; and Automated IT Management and Cybersecurity, acknowledging leaders in security architecture and risk mitigation.

    Vijay Shekhar Sharma reflected on the significance of the winners’ achievements, stating, “Technology leaders in India are not just implementing solutions. They are architecting digital ecosystems that enhance national competitiveness. What we are seeing is an acceleration of India’s ability to compete at a global scale.”
    As India continues to scale its digital economy, the role of technology executives in shaping policy, digital infrastructure, and industry best practices will only expand. With over 85 percent of Indian enterprises adopting AI, automation, and cloud strategies, the insights shared at ET CIO Awards 2025 serve as a blueprint for what’s ahead.
    For businesses looking to stay ahead of disruption, the takeaway is clear, technology is no longer an IT department function. It is the foundation of business strategy, national progress, and global competitiveness.
    The full ET CIO Award winners list for 2025 can be accessed here.
    For further details on award categories, nominations, and event participation, visit The Economic Times CIO Awards official website.
    For exclusive insights, expert analysis, and in-depth coverage, follow Prittle Prattle News, reported by Smruti Bhalerao.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From Srinagar to Kanyakumari Without Limits – TATA.ev’s Curvv.ev Redefines Long-Distance EV Travel

    With just 16 charging stops, TATA.ev’s SUV Coupe completes the fastest all-electric drive across India, covering 3,823KM in 76 hours and 35 minutes, proving that EVs are now as efficient as ICE vehicles for highway travel.

    TATA.ev has once again raised the bar for electric mobility in India with the Curvv.ev completing the country’s fastest all-electric drive from Kashmir to Kanyakumari in just 76 hours and 35 minutes. This record-breaking journey, which outpaced the previous best by 19 hours, highlights the massive strides in India’s EV infrastructure while proving that long-distance EV travel is not only possible but also highly efficient.
    The Curvv.ev covered 3,823 kilometers across 10 states and union territories and required only 16 charging stops along the way. The significant reduction in charging time from 28 hours in previous attempts to just 17 hours showcases how advanced battery technology and an expanding fast-charging network are transforming the EV experience. With an 85 kmph cruising speed, a 55 kWh battery, and TATA.ev’s acti.ev architecture, the Curvv.ev delivered a smooth, fatigue-free journey, demonstrating that EVs are now a legitimate alternative to internal combustion engine (ICE) vehicles for long road trips.

    The expedition was flagged off from Srinagar at 4:00 AM on February 25, 2025, by Hon’ble Chief Minister of Jammu & Kashmir, Mr. Omar Abdullah, and the SUV coupe navigated through diverse weather conditions and varying terrains, stopping only for planned fast-charging sessions. It reached Kanyakumari at 8:35 AM on February 28, 2025, where it was received by Thiru. Vijay Vasanth, Member of Parliament, Kanyakumari. Throughout the journey, the Curvv.ev showcased the reliability of India’s fast-growing EV charging ecosystem, reducing the gap between EV and ICE travel times and eliminating range anxiety.

    The rapid expansion of India’s EV infrastructure played a crucial role in this achievement. Since TATA.ev’s previous record drive with the Nexon EV MAX in 2023, the number of fast chargers in India has increased by 227%, allowing for a more optimized and direct travel route. In 2023, the lack of adequate charging infrastructure forced EVs to take a 4,004-kilometer route, but for this record run, the Curvv.ev managed to cut the distance to 3,823 kilometers, thanks to a more widespread and reliable fast-charging network. The increase in high-speed 60–120 kW chargers along highways ensured faster charging sessions, reducing downtime and making long-distance EV travel seamless.

    Mr. Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., emphasized that the Curvv.ev’s successful journey proves that EVs can match and even surpass ICE vehicles on highway trips. He noted that the availability of over 18,000 charging stations, combined with intelligent battery management and efficient aerodynamics, allowed the Curvv.ev to cover approximately 1,200 kilometers per day with ease. He added that features such as the iRA.ev app, which maps over 12,000 charging points and provides real-time vehicle insights, and the .ev Verified Charger program, which rates charging stations based on reliability and amenities, ensured a predictable and stress-free driving experience. The introduction of the TATA.ev Unified RFID card also simplified the charging process, enabling seamless access to multiple charging networks without needing an internet connection.
    The Curvv.ev’s journey reinforces the fact that India’s EV ecosystem is evolving rapidly, with over 85% of national highways now featuring a fast charger every 50 kilometers. The combination of faster charging speeds, improved infrastructure, and advanced vehicle technology has effectively closed the gap between EVs and traditional fuel-powered cars for long-distance travel.

    This achievement is more than just a record—it is a bold statement about the future of electric mobility in India. The Curvv.ev proves that EV ownership is no longer limited to city commutes but is now a practical choice for intercity and cross-country travel. With increased range, improved efficiency, and the convenience of a well-connected charging network, EV drivers can now experience road trips without the concerns that once made them hesitant to switch.
    Following this milestone, the Curvv.ev is now available for purchase at Tata Motors dealerships and through the TATA.ev online store, with a starting price of ₹17.49 lakh. With this achievement, TATA.ev is not only pushing boundaries in electric vehicle performance but also redefining what is possible for EV adoption in India.
    For exclusive insights, expert reviews, and in-depth EV industry coverage, follow Prittle Prattle News, covered by Smruti Bhalerao.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Not Just Another Budget Phone: POCO M7 5G Sets a New Standard with TÜV Triple-Certification & Sony Camera Tech

    With a TÜV Rheinland-certified display, Sony IMX852 optics, and all-day battery life, POCO M7 5G is rewriting the rules of budget smartphones.

    The budget smartphone market is often filled with minor updates that do little to push boundaries. POCO M7 5G is taking a different approach by introducing features that were once reserved for higher-end devices. With a TÜV Rheinland-certified display, Sony IMX852 camera technology, and a long-lasting 5160mAh battery, POCO is changing what users can expect in this category.

    The TÜV Rheinland Triple Certification on the display ensures a comfortable viewing experience, reducing blue light emissions and flickering that cause eye strain. Most budget smartphones do not focus on eye protection, but POCO is bringing flagship-level display technology to a wider audience. With smartphone screen time increasing every year, having low blue light protection and flicker-free visuals makes a noticeable difference in long-term usability.
    The Sony IMX852 sensor sets the M7 5G apart in terms of photography. Many budget devices rely on generic camera sensors that struggle in low-light conditions and fast-moving shots. The 50MP sensor in this device brings AI-enhanced image processing, superior low-light capabilities, and sharper video recording. With 1080P video recording at 30FPS available on both front and rear cameras, the device is positioned as a solid choice for content creators, vloggers, and mobile photographers.

    Battery life is a crucial factor in smartphone purchases, and POCO has made sure that the M7 5G is optimized for all-day usage. The 5160mAh battery provides extended screen time, while 18W fast charging ensures that users are not left waiting. Unlike many budget devices that include lower-wattage chargers, POCO bundles a 33W charger in the box, offering faster and more efficient charging out of the gate.
    Beyond performance and specifications, the M7 5G is designed to last. It features IP52 certification, providing resistance against dust and splashes. Whether it is a light drizzle or an accidental spill, the device is built to handle everyday situations with ease.

    POCO is known for disrupting the smartphone market, and the March 3 launch event at 12 PM is expected to reveal even more surprises. With its track record of delivering high-performance devices at aggressive pricing, the M7 5G could redefine what users expect from a budget smartphone. If POCO continues its strategy of premium features at budget-friendly prices, it will likely set a new benchmark in the segment.
    The POCO M7 5G is more than just another affordable smartphone. It challenges industry norms with a certified eye-friendly display, professional-grade Sony camera, and battery efficiency that lasts longer and charges faster. As competition in the budget segment continues to grow, POCO is proving that it is possible to deliver flagship-like features without raising costs.
    For exclusive insights and updates, follow Prittle Prattle News, covered by Smruti Bhalerao.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Forget the Limits – The Revolt RV BlazeX Redefines Electric Motorcycles with IoT and 150KM Range

    With real-time geo-fencing, over-the-air updates, and a 6-inch LCD cluster, the RV BlazeX turns every ride into a high-tech experience.

     Revolt Motors is shaking up the electric motorcycle industry once again with the launch of the RV BlazeX, a next-generation EV built for speed, intelligence, and convenience. With a 4KW peak power motor, 150KM range, smart IoT connectivity, and dual charging capabilities, the RV BlazeX sets a new benchmark for performance and technology in the electric two-wheeler segment.
    Revolt Motors, India’s leading electric motorcycle brand, has designed the RV BlazeX to meet the demands of modern riders looking for power, efficiency, and cutting-edge smart features. Manufactured at Revolt’s state-of-the-art facility in Manesar, Haryana, this new addition to the lineup blends high-performance riding with AI-powered intelligence, offering real-time mobile connectivity, GPS tracking, and over-the-air (OTA) updates.

    Power Meets Innovation – The Heart of the RV BlazeX
    The RV BlazeX is not just about efficiency—it delivers a thrilling ride with an 85 kmph top speed, powered by a 4KW peak power motor. The 3.24 kWh lithium-ion battery ensures a full-day ride on a single charge, with an IP67 rating for water and dust resistance that guarantees durability in all weather conditions.
    Revolt has also optimized the riding experience with three performance modes:

    • Eco Mode for maximizing range
    • Normal Mode for balanced riding
    • Sport Mode for top acceleration

    A Reverse Mode has also been integrated, making tight maneuvers and parking effortless.

    Dual Charging Means No More Range Anxiety
    The RV BlazeX eliminates the biggest concern with electric vehicles—charging convenience. It supports both fast charging and standard home charging, ensuring seamless recharging anytime, anywhere.
    With fast charging, the battery reaches 80% in just 80 minutes, while standard charging takes 3 hours and 30 minutes via a regular 3-pin socket. This dual charging capability ensures that riders can recharge at home or on the go without relying on charging stations.

    Smart Connectivity – IoT, GPS, and AI-Driven Features
    The RV BlazeX isn’t just an electric motorcycle, it’s a fully connected smart vehicle. The 6-inch LCD cluster integrates 4G telematics, real-time GPS tracking, and IoT-based mobile connectivity, offering features previously reserved for premium automobiles.
    With smartphone integration, riders can track their bike’s location, monitor battery health, and receive OTA software updates remotely. Geo-fencing adds an extra layer of security, alerting the owner if the motorcycle moves outside a set perimeter.

    Safety and Style – Built for the Future
    Revolt has engineered the RV BlazeX with rider safety as a top priority. The bike features LED headlights and taillights, enhancing night-time visibility while adding a futuristic design touch.
    The Combined Braking System (CBS) distributes braking force evenly across both wheels, reducing skidding risks and improving handling. The telescopic front forks and twin shock absorbers offer a smooth, stable ride, even on uneven terrains.
    The RV BlazeX is available in two striking color options:

    • Sterling Silver Black – A sleek, high-tech finish for a modern look
    • Eclipse Red Black – A bold, aggressive design that stands out on the road

    The Future of Electric Riding – Affordability and Accessibility
    With an ex-showroom price of ₹1,14,990, the RV BlazeX is designed to make smart electric mobility more accessible. Supported by a three-year warranty (or 45,000 KM, whichever comes first), Revolt ensures hassle-free ownership and long-term reliability.
    The brand is rapidly expanding its dealership network across India, making test rides, servicing, and financing options easily available.

    Bookings Open Now – Deliveries Start in March 2025
    Revolt Motors has officially opened pre-bookings for the RV BlazeX on its website and through authorized dealerships nationwide. Deliveries will begin in the first week of March 2025.
    With state-of-the-art technology, a power-packed performance, and smart AI-driven features, the RV BlazeX is poised to be one of the most advanced electric motorcycles in the Indian market. As India transitions to a cleaner, smarter mobility future, Revolt Motors is leading the charge with innovation and accessibility.For exclusive insights, expert reviews, and launch updates, follow Prittle Prattle News, covered by Smruti Bhalerao.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From La Rochelle to Paris: Excelia Tourism School Reshapes Hospitality and Tourism Studies for 2025 

    With specialisations in Luxury Hotel Management, Event & Restaurant Management, and Tourism Innovation, Excelia Tourism School’s latest update sets a new benchmark in hospitality studies.

    Excelia Tourism School is making a bold move by expanding to Paris, bringing its globally recognized hospitality and tourism education to a new audience. Known for its industry-driven curriculum, Excelia is introducing specialisations in Luxury Hotel Management, Event & Restaurant Management, and Tourism Innovation, further enhancing its position as a top-tier hospitality institution in Europe.
    The school’s latest expansion isn’t just about adding a new campus, it’s about reshaping the way hospitality and tourism professionals are trained, offering more global exposure, real-world learning, and career-focused programmes than ever before. With this update, Excelia Tourism School is setting a new benchmark in hospitality education, aligning its courses with evolving industry needs and student career aspirations.

    As part of this expansion, the school is restructuring its undergraduate and postgraduate programmes into two distinct branches: Hospitality-Events, which focuses on hotels, restaurants, and events, and Tourism, covering destination and tourism management. This reorganisation aligns with industry trends and global employer expectations, ensuring students receive specialised, industry-relevant training.
    Richard Ginioux, Dean of Excelia Tourism School, highlighted the importance of this restructuring by explaining that the division into two clear branches reflects how both professionals and the public perceive the sector. He also revealed that Excelia is already working on two new study tracks focused on Culinary Arts and Wines & Spirits, further expanding the school’s expertise.

    A New Curriculum for Bachelor Students
    Excelia Tourism School’s Bachelor in Tourism and Hospitality is designed to prepare students for operational management roles in the hotel, catering, events, and tourism sectors. From September 2025, Bachelor students can choose to specialise in either hotel management and events or tourism, following a structured three-year programme that allows flexibility and mobility between the two tracks.
    With the introduction of the Paris campus, Excelia’s hospitality-focused Bachelor programme will now be available in Paris, La Rochelle, and Tours, offering students access to diverse professional networks and opportunities in different regions.
    The international work placement track in Year 2 will further boost graduate employability, allowing students to gain hands-on experience abroad or in France, depending on their career goals.

    New MSc Programmes Strengthen Excelia’s Hospitality and Tourism Education
    Excelia Tourism School is also launching a redesigned Master of Science (MSc) programme for September 2025, following the same Hospitality-Events and Tourism structure as its undergraduate courses.
    The MSc programmes are tailored for graduates aiming to become managers and executives in the hotel, catering, events, and tourism sectors. The first year focuses on core business and elective courses, while the second year allows students to specialise in their chosen field.

    New Specialisations Reflect Industry Demand
    Excelia Tourism School’s new specialisations reflect the evolving trends in hospitality and tourism, catering to both luxury and niche markets.
    Bachelor Specialisations Include:

    • Luxury Hotel Management (Paris)
    • Luxury Resort & Thalassotherapy Management (La Rochelle)
    • Event & Restaurant Management (Paris, La Rochelle, Tours)
    • Wines & Spirits Management (La Rochelle)
    • Nature Tourism, Adventure & Outdoor Activities (La Rochelle)
    • Tourism Projects & Destination Management (La Rochelle)
    • Digital & Business Development in Tourism (Tours)
    • Inclusive Tourism & Social Innovation (Tours)
    Excelia’s Growing Reputation in Tourism and Hospitality Education
    Excelia Tourism School is part of Excelia Group, one of France’s leading higher education institutions with a strong international standing. The group comprises Excelia Business School, Excelia Tourism School, and Excelia Communication School, collectively educating 6,500 students across four campuses.
    Excelia holds prestigious international accreditations, including AACSB, EQUIS, AMBA, and EFMD, as well as UNWTO.TedQual certification from the United Nations World Tourism Organization (UNWTO), underscoring its excellence in tourism education.
    With this expansion, Excelia is positioning itself as a major player in hospitality and tourism education, providing students with cutting-edge training, global exposure, and industry-aligned expertise.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • What It Takes to Be a Global Titan? Beyond Key’s Piyush Goel Joins an Elite Circle of the World’s Most Visionary CEOs

    With his second consecutive Titan 100 honor, Piyush Goel proves that Beyond Key isn’t just growing: It’s redefining the tech industry

    Piyush Goel, CEO and Founder of Beyond Key, has secured his place among the Titan 100 for the second consecutive year, reinforcing his position as one of the most visionary leaders in technology and enterprise innovation. This prestigious recognition, awarded by Titan CEO, honors the top 100 executives globally who are driving industry transformation through leadership, innovation, and business excellence. The 2025 honorees, who collectively generate over 70 billion dollars in revenue and employ more than 439,000 individuals across industries, were celebrated at an exclusive awards ceremony at the Aon Grand Ballroom at Navy Pier, Chicago.
    For Piyush Goel, this recognition represents more than just an accolade; it is a testament to the growth and impact of Beyond Key as a global force in artificial intelligence, data analytics, cloud computing, and enterprise automation. Under his leadership, Beyond Key has rapidly expanded across the United States, Canada, the United Kingdom, Australia, and India, offering cutting-edge technology solutions that empower businesses to thrive in an increasingly digital world.

    Reflecting on this milestone, Piyush Goel emphasized Beyond Key’s commitment to innovation and excellence. Speaking about the recognition, he stated that being named a Titan 100 honoree again is a reflection of the dedication and talent of the entire Beyond Key team. He highlighted how the company remains focused on developing transformative solutions that help businesses make smarter, data-driven decisions while optimizing efficiency. This achievement strengthens Beyond Key’s mission to continue pioneering in AI, machine learning, cybersecurity, and intelligent automation to shape the future of enterprise technology.

    Beyond Key has established itself as a leader in digital transformation, offering specialized services in Microsoft 365, business intelligence, data analytics, cloud computing, and AI-driven business solutions. The company has been consistently recognized for its workplace culture and innovation, having been named a Great Place to Work for six consecutive years. In addition to the Titan 100 recognition, Beyond Key was awarded the Inc. 2024 Power Partner Award and secured a position among the Top 25 Organizations for Building Culture and Innovation.
    With a focus on AI-driven enterprise applications, Beyond Key is at the forefront of developing advanced analytics models, cloud security frameworks, and intelligent automation tools that enhance business operations. The company’s ability to integrate AI seamlessly into enterprise workflows has positioned it as a trusted technology partner for Fortune 500 companies and mid-sized enterprises alike. Beyond Key’s expertise in predictive analytics and machine learning has enabled businesses to leverage data for strategic decision-making, improve operational efficiency, and scale their digital transformation initiatives.

    As organizations worldwide accelerate their adoption of AI and cloud technologies, Beyond Key continues to expand its presence in key global markets. With offices in major tech hubs, the company is set to strengthen its partnerships with leading technology providers like Microsoft and AWS while investing in next-generation AI-powered automation tools. Beyond Key’s future roadmap includes developing more advanced cybersecurity solutions, improving enterprise cloud migration strategies, and launching AI-driven applications that enhance business intelligence.
    The recognition of Piyush Goel among the Titan 100 honorees further cements Beyond Key’s standing as a disruptor in the technology landscape. His leadership is not only driving Beyond Key’s expansion but is also shaping the future of digital transformation, enterprise AI, and data-driven business intelligence.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matte

  • From 15,000 Stores to Digital Dominance: Mattlook Cosmetics Takes Beauty Instant with Swiggy Instamart

    From mattifying primers to transfer-proof lipsticks, Mattlook Cosmetics’ bestsellers are now just a tap away on Swiggy Instamart, Lipstick, Liner, Concealer in 10 Minutes

     In a major leap towards digital expansion, Mattlook Cosmetics has partnered with Swiggy Instamart to make its top-selling makeup products available for instant delivery across India. Known for its extensive offline presence in 15,000+ retail stores across 22 states, Mattlook is now making a powerful digital move, ensuring beauty enthusiasts can access their favorite products in just 10 minutes. The collaboration is set to redefine the beauty shopping experience by combining Mattlook’s premium quality makeup with Swiggy Instamart’s hyper-fast delivery network.
    Founded in 2017, Mattlook Cosmetics has emerged as one of India’s fastest-growing beauty brands, catering to a diverse audience with over 1,200 SKUs spanning face, lip, and eye makeup essentials. The brand has established a strong foothold in the Indian market, bridging the gap between affordable luxury and high-performance cosmetics. By joining forces with Swiggy Instamart, Mattlook is bringing on-demand beauty solutions to modern consumers who seek instant access to their favorite makeup products without the wait.

    The partnership will see Mattlook’s bestsellers, including mattifying primers, high-definition concealers, transfer-proof lipsticks, eyeliners, and compact powders, listed on Swiggy Instamart across multiple cities. With quick-commerce platforms experiencing exponential growth, this collaboration strategically positions Mattlook Cosmetics at the forefront of India’s booming beauty and personal care industry.
    Speaking about the partnership, Yashu Jain, Co-founder and CMO, Mattlook Cosmetics, emphasized the brand’s mission to enhance customer convenience. He stated, “Collaborating with Swiggy Instamart allows us to redefine beauty shopping in India. Whether it’s a last-minute party, an urgent work meeting, or a spontaneous plan, our customers now have instant access to our high-performance makeup range. This is a step forward in making Mattlook Cosmetics an integral part of everyday beauty routines, effortlessly and on demand.” The brand has already outlined ambitious expansion plans, aiming to achieve Rs 500 crore in revenue by 2028.

    Swiggy Instamart, known for its extensive quick-commerce operations, is rapidly expanding beyond groceries and daily essentials. Hari Kumar G, Senior VP & Chief Business Officer at Swiggy Instamart, expressed enthusiasm for the partnership, stating, “We are thrilled to bring Mattlook Cosmetics to our platform. Our goal is to provide customers with a seamless shopping experience that extends beyond essentials into beauty and personal care. The demand for quick beauty solutions is growing, and this collaboration ensures that high-quality makeup products are available instantly, at the tap of a button.”
    Mattlook’s growing presence in the Indian beauty industry aligns with consumer behavior shifts toward online beauty shopping and instant delivery trends. The beauty and personal care market in India is projected to reach $20 billion by 2025, driven by e-commerce, digital-first brands, and quick-commerce platforms. With this partnership, Mattlook Cosmetics taps into this growing demand and expands its customer base beyond traditional retail.

    While Mattlook has dominated offline distribution networks, its digital push through Swiggy Instamart marks a significant transformation in its retail strategy. The brand is also strengthening its presence on leading e-commerce platforms, further blending offline and online retail channels to meet the evolving needs of Indian consumers.
    With beauty enthusiasts increasingly turning to quick-commerce solutions, the Mattlook-Swiggy Instamart partnership brings instant access to high-performance, trendy, and affordable cosmetics, ensuring customers never have to worry about last-minute beauty emergencies again. Whether it’s a bold lipstick for an impromptu event or a flawless base for a video call, Mattlook’s on-demand availability through Swiggy Instamart signals a new era for beauty shopping in India.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Cheaper Than a Weekend Getaway – Vietjet Thailand Makes Flying to Bangkok Shockingly Affordable

    Book Between February 25-28 and Travel Anytime from April to October – No Hidden Costs, No Compromise, Mumbai-Bangkok Fares to INR 8,900

     Flying to Thailand is now more affordable than ever. Vietjet Thailand has launched an exclusive INR 8,900 fare for direct flights from Mumbai to Bangkok, giving travelers an unbeatable opportunity to experience Thailand’s vibrant culture, stunning beaches, and world-famous cuisine. The limited-time offer, part of the airline’s ‘Pay Day Hot Deals’ promotion, is open for bookings from February 25-28, 2025, for travel between April 1 and October 25, 2025. With no hidden fees or surcharges, this deal makes international travel more accessible than ever before.
    Vietjet Thailand’s daily direct flights from Mumbai’s Chhatrapati Shivaji Maharaj International Airport (BOM) to Bangkok’s Suvarnabhumi Airport (BKK) eliminate the hassle of long layovers and expensive last-minute fares. Travelers can also seamlessly connect to Thailand’s top destinations, including Phuket, Chiang Mai, and Krabi, as well as international hotspots like Da Nang, Phu Quoc, and Taipei, all with check-through baggage services, making transfers effortless.

    Why This Vietjet Thailand Offer Stands Out
    With rising travel costs and unpredictable airfare surges, Vietjet Thailand’s INR 8,900 fare is a rare find. Unlike most airline promotions that exclude taxes and fees, this offer is a true low-cost deal, making it one of the most competitive airline fares for Mumbai-Bangkok travel.
    Passengers can book directly through Vietjet Thailand’s official website, the Vietjet Air mobile app, or authorized travel agencies. The airline also offers payment flexibility, accepting international debit and credit cards, making booking seamless for Indian travelers.
    Beyond affordability, Vietjet Thailand has been recognized for its exceptional service. Named the ‘Fastest Growing Airline Brand – Thailand, 2024’ by Global Brand Awards, the airline has expanded its modern fleet of Airbus A320 and A321 aircraft while maintaining a strong focus on safety, punctuality, and customer experience. In addition, it was awarded ‘Most Passenger-Friendly Cabin Crew – 2024’ by International Finance Magazine, further solidifying its reputation as a passenger-first airline.

    Bangkok and Beyond – Explore Thailand Like Never Before
    Bangkok remains a top international destination for Indian travelers, offering a unique blend of history, nightlife, shopping, and food culture. Visitors can experience the grandeur of The Grand Palace, witness the stunning beauty of Wat Arun, and immerse themselves in the bustling energy of Chatuchak Market and floating markets.
    For food lovers, Bangkok is a culinary paradise, home to Michelin-starred street food stalls, famous for dishes like Pad Thai, Tom Yum soup, and mango sticky rice. Whether exploring its rooftop bars or indulging in luxury shopping at Siam Paragon, Bangkok caters to every kind of traveler.
    For those looking to extend their adventure, Vietjet Thailand provides easy domestic connections to Phuket’s white-sand beaches, Chiang Mai’s scenic mountain landscapes, and Krabi’s island getaways. With a single booking, travelers can land in Bangkok and continue their journey seamlessly.

    A Budget Airline That Feels Premium
    Vietjet Thailand may be a low-cost carrier, but its services go beyond the ordinary. Passengers traveling from Mumbai to Bangkok can enjoy authentic Thai meals and beverages onboard, a feature that sets the airline apart from many budget competitors.
    From Economy to SkyBoss Class, Vietjet Thailand offers flexible travel options, allowing passengers to upgrade their journey with priority check-in, extra baggage allowances, and premium seating. Whether flying for business or leisure, the airline’s focus on hospitality, safety, and efficiency ensures a comfortable and stress-free travel experience.

    How to Book Vietjet Thailand’s INR 8,900 Deal
    With bookings open until February 28, travelers must act fast to grab this limited-time offer. Tickets can be booked via Vietjet Thailand’s website, the Vietjet Air mobile app, or through authorized travel agents. The airline’s promotional fares are also available on Facebook’s ‘Booking’ tab at Vietjet Thailand’s official page.
    Payments are accepted via international debit and credit cards, ensuring convenience for Indian travelers. As demand for budget-friendly international flights continues to rise, these fares are expected to sell out quickly.
    Vietjet Thailand’s Mumbai-Bangkok route is not just a flight, it’s a gateway to Thailand’s best experiences. Whether it’s a quick city escape, a beach retreat, or an island-hopping adventure, this deal makes luxury travel accessible without the luxury price tag.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • The F77 Was Just the Beginning – Ultraviolette Expands Its EV Empire

    From Superbike to Scooter? With a Focus on Battery, Safety, and Powertrain, Ultraviolette Expands Beyond Performance Bikes

    India’s electric mobility landscape is set for a seismic shift as Ultraviolette confirms its expansion beyond high-performance superbikes. After redefining the premium EV market with the F77, the company is now gearing up to enter multiple two-wheeler segments. With its seven-year legacy of cutting-edge research and development, Ultraviolette is bringing its aviation-inspired technology to a broader range of electric motorcycles and possibly scooters. The official product roadmap will be unveiled on March 5, 2025, marking a major milestone in India’s EV transformation.
    Ultraviolette has built a reputation for pushing the limits of electric vehicle technology. Its latest expansion signals a bold step toward diversification, with upcoming models expected to cater to different riding needs, from urban commuting to long-distance touring. The company’s expertise in battery technology, safety engineering, and powertrain systems is expected to drive innovation across its new offerings. With advancements in energy efficiency and next-generation materials, Ultraviolette aims to make high-performance electric mobility more accessible than ever.

    Speaking about the expansion, Narayan Subramaniam, CEO & Co-Founder of Ultraviolette, emphasized the company’s vision for the future.
    “Our journey with the F77 was just the beginning. Over the past seven years, our deep focus on research and development has enabled us to vertically integrate core systems like battery technology, powertrain, and safety. This foundation allows us to scale rapidly into multiple two-wheeler segments. Our goal is to set new industry benchmarks while accelerating the adoption of electric mobility across diverse customer segments.”

    Ultraviolette’s aviation-inspired approach to engineering has always been a defining factor in its product lineup. The same precision, safety, and high-performance technology that shaped the F77 will now be extended to a broader category of electric vehicles. With a strong focus on efficiency, rider experience, and futuristic design, the company is positioning itself as a leader in India’s rapidly growing electric two-wheeler segment.
    India’s two-wheeler market is the largest in the world, with more than 21 million units sold annually. The rising demand for sustainable mobility solutions is driving a surge in electric vehicle adoption, making this the right moment for Ultraviolette’s next big leap. The expansion is expected to challenge traditional internal combustion engine (ICE) vehicles, bridging the gap between premium electric offerings and mainstream affordability.

    With the upcoming March 5 announcement, the industry is eager to see what Ultraviolette has in store. While details remain under wraps, speculation is high that the company might introduce a lighter, more accessible electric motorcycle, alongside a high-performance scooter to compete in India’s booming e-scooter market. Backed by investors such as TVS Motors, Qualcomm Ventures, Zoho Corporation, and EXOR N.V., Ultraviolette has both the financial strength and technological prowess to make this expansion a success.
    This move is more than just a product launch. Ultraviolette is building the future of mobility in India, one segment at a time. As the company prepares to unveil its roadmap, one thing is clear, the next phase of India’s EV revolution is just getting started.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • 95K New Agents, 6 Lakh Villages, and a Mission Beyond Business: InsuranceDekho’s Expansion Redefined

    InsuranceDekho is Powering a Financial Awakening in India’s Hinterlands, Expands Agent Network by 92%, Now Reaches 99% of India’s Pin Codes

    India’s insurance landscape is undergoing a quiet but powerful transformation. Leading the charge is InsuranceDekho, one of the fastest-growing insurtech platforms in the country. In the past year, the company has expanded its agent network by 92%, adding 95,000 new agents and bringing the total count to 220,000 as of December 2024. This rapid growth has allowed the company to establish a presence in 99% of India’s pin codes, ensuring that insurance services reach even the most remote corners of the country.
    Beyond Urban Markets: InsuranceDekho’s Deep Rural Penetration
    The expansion is particularly significant in Tier 2 and Tier 3 cities, which now account for 86% of the company’s agent base. InsuranceDekho has successfully entered small towns such as Krishnanagar in West Bengal, Zunheboto in Nagaland, and Muzaffarnagar in Uttar Pradesh. Even in some of India’s most remote areas, such as Lahaul-Spiti in Himachal Pradesh and Serchhip in Mizoram, the company has enabled access to insurance products that were previously unavailable to many communities.
    Speaking about this expansion, Pankaj Goenka, Vice President and Head of B2B2C at InsuranceDekho, emphasized the company’s mission of bridging the insurance gap.
    Our goal is not just to expand numbers but to create a meaningful impact. By reaching 99% of India’s pin codes, we are bringing financial protection to underserved communities. This growth signifies our dedication to making insurance accessible at the last mile and empowering individuals with reliable solutions.

    Empowering Livelihoods While Expanding Insurance Accessibility
    InsuranceDekho’s growth is not only about expanding its customer base. The company is creating income opportunities for thousands of people by onboarding new agents in towns and villages where stable employment can be scarce. With an ambitious goal of covering 6 lakh villages, the initiative is set to drive job creation, helping individuals establish their own insurance advisory businesses.
    A Tech-Driven Insurance Marketplace with 720+ Plans
    InsuranceDekho offers a seamless digital-first experience, allowing agents to sell policies quickly and efficiently. The platform provides access to over 720 insurance plans from 49 insurance providers, covering health, motor, life, and business insurance. This wide range of options ensures that customers can choose policies tailored to their specific needs, whether they live in bustling metros or remote villages.

    Financial Growth and Market Leadership
    The company’s expansion strategy is directly contributing to its financial growth. As of March 2024, InsuranceDekho’s annual premium run rate reached ₹3,300 crore, nearly doubling from the previous year. With more agents onboard and deeper market penetration, the company is positioned to further accelerate its growth.

    A Future Focused on Inclusion and Expansion
    InsuranceDekho’s vision extends beyond business metrics. The company is working toward a future where every Indian, regardless of location, has access to affordable insurance coverage. The expansion into rural and semi-urban markets aligns with the Indian government’s broader financial inclusion initiatives, reinforcing InsuranceDekho’s role as a key enabler in the sector.
    With its focus on accessibility, technology, and empowerment, InsuranceDekho is reshaping India’s insurance landscape, one village at a time.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.