USD 2.8 Million Round Backs GoDesi’s Push in India’s USD 10 Billion Sweets Market

Harsh Deodhar, Principal, ENRISSION INDIA CAPITAL, India, says brand is positioned to scale traditional sweets for everyday consumption; Vinay Kothari, Co founder, GO DESi, India, outlines manufacturing and distribution expansion

Mumbai, February 17, 2025: ENRISSION INDIA CAPITAL has participated in GO DESi’s USD 2.8 million Series B Extension Round, alongside existing investors DSG Consumer Partners and Aavishkaar Capital.
India’s traditional sweets market is valued at over USD 10 billion, with nearly 90 percent of the category remaining unpackaged. This creates challenges around hygiene, quality consistency and scalability. At the same time, demand is growing for alternatives to highly processed snacks, particularly in everyday consumption categories.

GO DESi operates as a packaged traditional foods brand focused on building organised offerings within largely unorganised segments. Its flagship product, DESi POPz, has reached over one crore consumers across India. The company has expanded its portfolio across sweets, treats and snacks, supported by in house manufacturing and structured sourcing systems.
The brand states that its products are manufactured in high hygiene facilities, use ingredients such as jaggery and real dry fruits, and do not contain artificial sweeteners or added colours. Flavours including tamarind, mango and amla are offered in packaged formats aimed at routine consumption.

Harsh Deodhar, Principal, ENRISSION INDIA CAPITAL, India, said, “GoDesi has built a strong, authentic brand by thoughtfully modernising traditional Indian sweets without losing their cultural soul. Their focus on taste, quality, and scalability makes them well placed to create a meaningful everyday alternative to highly processed snacks.”
Vinay Kothari, Co founder, GO DESi, India, said, “Our goal has always been to bring traditional Indian tastes back into everyday snacking in a way that feels relevant, reliable, and accessible today. With ENRISSION INDIA CAPITAL joining us alongside DSG Consumer Partners and Aavishkaar Capital, we’re well positioned to strengthen our manufacturing, expand distribution, and introduce more DESi flavours to households across India.”
The funding will be used to support manufacturing capacity, distribution expansion and portfolio growth.

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