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  • Women’s literary voices take centre stage as Amar Ujala announces Akashdeep recipients for 2025

    Shabd Samman convener Yashwant Vyas speaks on language, legacy, and jury deliberations

    Women’s literary contributions across Indian languages have taken centre stage with the announcement of the Akashdeep honours under the Amar Ujala Shabd Samman 2025. The highest recognition instituted by Amar Ujala will be conferred on eminent Hindi short story writer Mamta Kalia and renowned Manipuri author Arambam Ongbi Memchoubi for their lifetime contribution to literary life.
    The Akashdeep Award is Amar Ujala Shabd Samman’s most distinguished honour and is presented annually to one writer from Hindi and one from a non Hindi Indian language. Each recipient receives a cash prize of Rs. 5,00,000, a citation, and a Ganga sculpture as a symbolic memento.

    The selection of two women writers this year carries added significance. The United Nations had declared 1975 as the International Women’s Year, and 2025 marks its golden jubilee. In addition, 2026 has been dedicated by the United Nations to recognising women’s contributions to agriculture. Against this global backdrop, the recognition of Mamta Kalia and Arambam Ongbi Memchoubi lends the Akashdeep honours a distinct cultural and historical resonance.
    Mamta Kalia, born on November 2, 1940, emerged as a powerful literary voice during the early waves of feminism in Hindi literature. With more than a dozen notable works to her credit, her writing has consistently explored the complexities of middle class life and the evolving question of women’s identity in Indian society.

    Arambam Ongbi Memchoubi, born as Dr. Thounaojam Chanu Ibemhal on January 1, 1957, is widely recognised for her contribution to contemporary Manipuri literature. Her work engages deeply with postcolonial thought, women’s identity, and Meitei myths, establishing her as a significant voice in the literary landscape of Manipur and Indian languages beyond Hindi.
    Speaking on behalf of the awards, Yashwant Vyas, Group Advisor at Amar Ujala and convener of the Shabd Samman, said that the initiative was launched in 2018 to support the collective dream of Indian languages and to create a credible platform that honours both legacy and contemporary literary excellence.
    Alongside the Akashdeep honours, Amar Ujala has also announced the Shabd Samman Best Work Awards for Hindi literary works published in 2024. Savita Singh’s poetry collection Vaasna Ek Nadi Ka Naam Hai was selected in the Chhap category, while Naish Hasan’s Mutah received recognition in Non Fiction. Shahadat’s short story collection Curfew Ki Raat was chosen in the Fiction category.
    The Bhasha Bandhu Translation Award will be presented to Sujata Shiven for her Hindi translation of Charu Chivar aur Charya, originally written in Odia by Pradeep Dash. The Thaap Award, recognising a debut work, will be conferred on Manish Yadav for Sudhaargrih Ki Malikainen. Each of these awards carries a cash prize of Rs. 1,00,000 along with a citation and a Ganga sculpture.
    The shortlisted works were evaluated by a jury comprising poet Varsha Das, writer Vibhuti Narayan Rai, storyteller Dhirendra Asthana, writer and translator Damodar Khadse, and short story writer Balram. The Amar Ujala Shabd Samman 2025 will be presented at a formal ceremony to be held shortly.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Delhi hosts the CLMP Loyalty Workshop as Loyalty Academy expands its India footprint

    According to Brian Almeida, Senior Faculty Member at Loyalty Academy, modern loyalty programmes must balance value, data, and trust

    New Delhi, January 2026: Delhi is set to host the Certified Loyalty Marketing Professional workshop for the first time as Loyalty Academy brings its flagship CLMP practitioner programme to the capital on 12 and 13 February 2026. The workshop is being organised jointly with The Wise Marketer, in partnership with Strategic Caravan, marking the fourth public CLMP workshop to be held in India.
    The two-day, in-person programme follows successful editions in Mumbai and Bengaluru and is designed for professionals involved in building, evaluating, or transforming loyalty strategies. Participants include brand leaders, marketers, consultants, technology specialists, and agency professionals working across sectors where customer retention, engagement, and long-term value creation are central.

    The CLMP workshop offers a structured deep dive into the strategic, operational, technological, and financial foundations of effective loyalty programmes. The curriculum draws from global best practices while addressing market-specific considerations relevant to India, enabling participants to apply frameworks that are both internationally benchmarked and locally grounded.
    Delivered by senior faculty members from Loyalty Academy, the programme covers all core CLMP modules along with select electives from the full certification curriculum. The format combines expert-led sessions with interactive exercises, peer discussions, and applied learning. Indian loyalty practitioners will also contribute through featured presentations, bringing regional perspectives into the classroom.

    Speaking on the evolution of loyalty marketing, Brian Almeida, Senior Faculty Member at Loyalty Academy, said that loyalty has moved well beyond points and rewards. He noted that sustainable programmes today are built on clear value exchange, data intelligence, financial discipline, and trust, and that the CLMP programme is designed to equip professionals with the rigour required to design initiatives that are measurable and meaningful to customers.
    The workshop concludes with a comprehensive case study and final examination, evaluated by Loyalty Academy. Participants who successfully demonstrate applied understanding are awarded the Certified Loyalty Marketing Professional credential, a globally recognised certification in the loyalty domain.

    The Delhi edition reflects India’s growing role in the global loyalty landscape, as organisations increasingly seek structured approaches to customer engagement, data-led decision-making, and long-term relationship management.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Clean formulation takes centre stage in the premium vodka category with Shelter 6

    Badshah, Co-Founder of Shelter 6, and Mokksh Sani, Founder of Living Liquidz and Co-Founder of Cartel Bros, discuss the focus on gluten-free and sugar-free vodka

    Mumbai, 16 January 2026: Clean formulation is emerging as a defining theme in India’s premium vodka category, with Shelter 6 positioning itself around gluten-free and sugar-free credentials at a time when consumers are paying closer attention to what goes into their glass. Co-founded by rapper and cultural icon Badshah, the brand is seeking to reframe premium vodka around purity, transparency, and process rather than image alone.
    Shelter 6 distinguishes itself through a six-time distillation process carried out in Russia, a method that the brand says delivers exceptional clarity and a notably smooth finish. Contrary to common perceptions that tequila is lower in calories than vodka, Shelter 6 claims its formulation contains fewer calories than tequila, reinforcing its positioning as a lighter, cleaner spirit designed to be enjoyed neat.

    Commenting on the thinking behind the product, Mokksh Sani, Founder of Living Liquidz and Co-Founder of Cartel Bros, said the intent was to move beyond generic claims of purity. He noted that Shelter 6 was developed to be genuinely gluten-free and sugar-free without sacrificing taste or character, adding that the absence of unnecessary additives was as important as the distillation process itself in defining the vodka’s identity.
    For Badshah, Shelter 6 represents a personal approach to clean drinking and informed consumption. He said the motivation behind the brand was to create a vodka where consumers know exactly what they are drinking, emphasising clarity, confidence, and a process free of shortcuts. The six-step distillation, he added, was central to achieving the smoothness that aligns with the brand’s philosophy.

    Beyond formulation, Shelter 6 leans into cultural identity. The name reflects a space of belonging and creative energy, while the minimalist bottle design uses bold metallic tones and sharp detailing to stand out in low-light settings, reinforcing its presence across nightlife and social spaces.
    The vodka is crafted by Cartel Bros, the group behind award-winning whiskies such as The Glenwalk and The GlenJourneys. With Shelter 6, the company extends its focus on craftsmanship into the vodka segment, aiming to shape contemporary drinking preferences.

    Currently available across major Indian metros, Shelter 6 plans to introduce flavoured variants later this year. As ingredient transparency and clean formulation gain prominence among urban consumers, the brand is positioning itself as part of a broader shift in how premium spirits are evaluated in India.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Malayalam action spectacle goes global as Shemaroo Entertainment joins hands with Reel World Entertainment

    Nishith Varshneya of Shemaroo Entertainment and producer Shihan Shoukath discuss the worldwide distribution of Chatha Pacha The Ring of Rowdies

    Mumbai, January 2026: A large-scale Malayalam action entertainer is set for a global theatrical rollout as Shemaroo Entertainment partners with Reel World Entertainment for the worldwide distribution of Chatha Pacha The Ring of Rowdies. The film, produced by Shihan Shoukath, is scheduled for a theatrical release on 22 January 2026 across India and international markets.
    The partnership marks Shemaroo Entertainment’s continued expansion into large-format regional cinema, with a focus on stories designed to travel beyond linguistic boundaries. Chatha Pacha The Ring of Rowdies positions itself as a first-of-its-kind Malayalam film that blends sports entertainment with mainstream storytelling, drawing inspiration from professional wrestling formats while remaining rooted in emotional narrative.

    Commenting on the collaboration, Nishith Varshneya, Head of International Business and India Digital Syndication at Shemaroo Entertainment, said the film stood out for its scale and ambition. He noted that the project combines mass appeal with strong emotional undercurrents, making it suitable for audiences both within India and overseas. According to him, the partnership aligns with Shemaroo’s focus on presenting stories with universal resonance while remaining audience-first.
    Producer Shihan Shoukath described the film as a passion project aimed at pushing the boundaries of Malayalam cinema. He said the intent was to create a sports-entertainment spectacle without compromising on storytelling depth. Partnering with Shemaroo Entertainment, he added, provides the film with the scale, distribution strength, and confidence required to reach viewers across diverse markets and cultures.

    Directed by Adhvaith Nayar, the film follows a group of ex-convicts who come together to form an underground wrestling club. Set against the backdrop of Fort Kochi, the narrative explores intense rivalries, public attention, and confrontations with the law, while charting a deeper journey of identity, loyalty, and redemption. The wrestling ring functions as a metaphorical arena where themes of survival, pride, and second chances intersect.
    Adding to the film’s cross-market appeal is its music, composed by Shankar Ehsaan Loy, marking the trio’s first Malayalam project. The ensemble cast includes Mammootty in a special role, alongside Vishakh Nair, Arjun Ashokan, Ishan Shoukath, Roshan Mathew, and Carmen Mathew.

    With its blend of sports spectacle, ensemble performances, and emotional storytelling, Chatha Pacha The Ring of Rowdies represents a new direction in mainstream Malayalam cinema and signals growing confidence in regional films finding audiences on a global stage.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From experimentation to execution, AI strategy enters a more measured phase at Capgemini

    Pascal Brier, Chief Innovation Officer and Member of the Group Executive Committee at Capgemini, explains why governance and leadership readiness now matter more than speed

    Mumbai, 16 January 2026: After several years of experimentation and rapid pilots, organisations are entering a more deliberate phase of artificial intelligence adoption, according to new research released by Capgemini. The findings point to a clear shift away from short-term AI hype towards long-term value creation anchored in governance, skills, accountability, and leadership readiness.
    The research, published by the Capgemini Research Institute, indicates that AI is no longer viewed as a peripheral productivity tool but as a core component of enterprise strategy. A growing number of organisations have moved generative AI use cases into live operations, while many are also exploring agent-based AI systems. Business leaders increasingly believe that failing to scale AI at pace with competitors could lead to missed strategic opportunities.

    At the same time, how organisations define AI success is evolving. Productivity and cost reduction are no longer the sole benchmarks. Measures now extend to revenue growth, customer experience, risk management, compliance, and knowledge management. This broader view reflects a more mature understanding of AI’s role in enterprise decision making.
    Commenting on the shift, Pascal Brier, Chief Innovation Officer and Member of the Group Executive Committee at Capgemini, said organisations have entered a more pragmatic era of AI-driven transformation. He noted that the focus has moved to embedding AI across the enterprise rather than pursuing isolated experiments, with strong foundations in data, governance, and leadership emerging as critical enablers.

    The research also highlights that organisations are becoming more selective in their AI investments. Many leaders report pausing lower-value initiatives in favour of projects with clearer outcomes. On average, organisations expect to increase AI spending in 2026, directing funds toward infrastructure, data readiness, governance frameworks, and workforce upskilling to support sustainable adoption.
    Alongside operational deployment, AI is beginning to influence executive decision making. A separate Capgemini Research Institute study finds that more than half of CXOs already use AI to support strategic decisions, primarily for research, analysis, and documentation. Over the next few years, leaders expect AI to play a larger role in challenging assumptions and augmenting strategic thinking, while still remaining an input rather than a replacement for human judgement.

    Despite growing adoption, trust remains a key concern. Many senior leaders cite legal, security, and explainability risks as barriers to deeper reliance on AI for executive decisions. Clear governance and accountability frameworks are therefore seen as essential to increasing confidence and ensuring responsible use.
    As enterprises look ahead to 2026, the research suggests that success with AI will depend less on speed and experimentation, and more on how effectively organisations align technology with leadership, governance, and long-term business objectives.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Enterprise procurement systems evolve toward an AI led operating layer with Cognilix by Moglix

    Moglix Founder and CEO Rahul Garg explains how AI is being embedded into daily enterprise workflows

    Enterprise procurement systems are beginning to shift from fragmented tools toward integrated operating layers, as organisations look to manage buying, inventory, supplier coordination, and B2B selling within a single decision framework. In this context, Cognilix by Moglix has been introduced as an AI led operating system designed to bring structure and continuity to how enterprises run procurement and supply chain workflows.
    The platform has been developed against the backdrop of Moglix’s experience operating large scale B2B and manufacturing supply chains. Built on operational data spanning over $40 billion in transactions, a supplier base of more than 45,000 partners, over 1.2 million SKUs, and activity across 80 countries, Cognilix reflects an attempt to embed intelligence directly into day to day enterprise processes rather than layering it on top as a decision aid.

    Cognilix is positioned as a system that works alongside existing ERP infrastructure while connecting workflows across procurement, inventory planning, supplier management, and B2B selling. By creating a unified decision layer, the platform aims to reduce disconnects between departments where actions in one function often have downstream consequences across cost, availability, and revenue.
    On the procurement side, the operating system supports automated buying workflows that include digital catalogues, RFQ comparison, supplier onboarding, compliance checks, competitive e auctions, and inventory forecasting based on historical consumption and lead time patterns. These capabilities are intended to standardise execution while retaining traceability and accountability across purchasing decisions.

    The platform also addresses B2B selling by enabling enterprises to operate digital storefronts and marketplaces with integrated order management, payments, logistics coordination, and real time inventory visibility. A shared data layer standardises material master records and enables clearer visibility into spend behaviour, supplier performance, and operational bottlenecks across the organisation.
    Speaking on the launch, Rahul Garg, Founder and Chief Executive Officer of Moglix, said that AI is increasingly moving from isolated insights to becoming part of core enterprise infrastructure. He noted that for complex manufacturing and supply chain environments, intelligence creates value only when it accounts for real world constraints, dependencies, and operational consequences across the enterprise.

    Early enterprise deployments of Cognilix have shown outcomes such as shorter procurement cycle times, improved inventory accuracy, higher levels of data standardisation, and more consistent visibility across supplier and order flows. These results point to a broader shift toward systems that embed decision logic directly into workflows rather than relying on manual intervention.
    Moglix has also committed an investment of $5 million toward expanding AI research and developing vertical specific enterprise capabilities under the Cognilix platform. The investment is intended to deepen domain models, strengthen governance and collaboration features, and support scalable deployment for global enterprise use.
    As enterprises continue to manage increasing operational complexity, platforms like Cognilix reflect an emerging approach where AI functions as an operating layer that aligns procurement, supply chains, and commerce into a single, accountable system.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Delhi’s nightlife embraces queer celebration with Pure Love’s Fake Wedding

    The Kitty Su Pop Up IP lands at 24/7 Bar, The LaLiT New Delhi, with music, performance, and immersive wedding aesthetics

    New Delhi, January 2026: Delhi’s nightlife will host a distinctive cultural moment this month as Pure Love’s Fake Wedding arrives in the capital, bringing a queer reimagining of the Indian shaadi to the city. The event will take place on 17 January at The LaLiT New Delhi, with the celebration unfolding at the hotel’s 24/7 Bar.
    Conceptualised as a travelling cultural IP, Pure Love’s Fake Wedding has previously toured cities including Mumbai, Jaipur, Kolkata, and Chandigarh. The event blends performance, ritual, and nightlife into an immersive experience that reworks traditional wedding elements through a queer lens. From a dhol-led baraat and curated décor to mehendi artists and reimagined ceremonies, the evening draws on familiar wedding aesthetics while reframing them as spaces of visibility and inclusion.

    The Delhi edition is being presented in collaboration with Rainbow India and Rainbow Delhi, extending the event’s community-driven ethos. At its core, the Fake Wedding functions as both celebration and commentary, creating room for queer joy and collective expression in a country where same-sex marriage does not yet have legal recognition.
    The night’s music and performance line-up features Veronica, Lush Monsoon, Fardish, Betta Naan Stop, Wacker Cracker, Hash Brownie, and Mysterious Munda, with DJ Triangle Edge guiding the evening’s progression from reflective moments to high-energy dancefloor sets. Together, the performances are designed to mirror the emotional arc of a wedding, moving from ritual to revelry.

    The choice of venue carries added significance. The LaLiT New Delhi has long been recognised as an ally of the LGBTQIA+ community, making it a fitting host for an event that centres queer narratives within mainstream cultural forms. By situating the Fake Wedding within a prominent hospitality space, the organisers aim to broaden the visibility of queer-led cultural expression within the city’s nightlife ecosystem.
    Pure Love’s Fake Wedding opens its doors at 9 PM and is ticketed through SkillBox and Sort My Scene, with entry priced from ₹759. As the event makes its Delhi debut, it adds to the growing presence of queer cultural programming within the capital, positioning nightlife as a space for both celebration and social dialogue.

    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Academic led innovation gains momentum as a new startup catalyst centre takes shape at Galgotias University

    Galgotias University CEO Dr. Dhruv Galgotia discusses collaboration with IIT Mandi and partner institutions

    Academic led innovation is gaining renewed momentum with the inauguration of the IIT Mandi Catalyst Satellite Centre at Galgotias University, marking a step toward strengthening research driven entrepreneurship and startup creation within higher education ecosystems. The centre has been established to support early stage ventures, promote deep tech innovation, and bridge the gap between academic research and real world application.
    The inauguration positioned the campus as a collaborative node for innovation, bringing together academic leadership, researchers, and ecosystem partners focused on translating ideas into scalable solutions. The initiative reflects a growing emphasis on university anchored platforms as contributors to national capacity building and technology led entrepreneurship.

    The event was attended by senior academic leaders including Prof. Laxmidhar Behera, Director of Indian Institute of Technology Mandi, who served as Chief Guest, and Prof. Goutam Sutradhar, Director of National Institute of Technology Jamshedpur, as Guest of Honour. Their presence highlighted the role of inter institutional collaboration in strengthening India’s innovation and startup landscape.
    Speaking on the occasion, Dr. Dhruv Galgotia, Chief Executive Officer of Galgotias University, said that innovation and entrepreneurship need to be embedded within the academic environment. He noted that the IIT Mandi Catalyst Satellite Centre is intended to provide students and researchers access to mentorship, infrastructure, and industry exposure required to build ventures with real world relevance and impact.

    A key outcome of the event was the signing of two Memorandums of Understanding aimed at expanding collaborative research and startup support. The agreements were signed between Galgotias University and the National Institute of Technology Jamshedpur, and between Galgotias University and Jharkhand University of Technology Ranchi. These partnerships will enable joint research projects, faculty and student exchange, access to advanced laboratories, and shared incubation and acceleration programmes.
    The collaborations are expected to strengthen pathways for research commercialisation by supporting deep tech startup creation, improving access to funding networks, and enabling students to engage with innovation ecosystems beyond their home institutions. The event also saw participation from senior academicians and ecosystem stakeholders, including Prof. N. K. Goyal of CSAI and CMAI.

    With the launch of the IIT Mandi Catalyst Satellite Centre, Galgotias University reinforces its focus on aligning academic excellence with entrepreneurship. The initiative positions universities as active contributors to India’s startup pipeline by enabling research translation, institutional collaboration, and student led innovation at scale.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Circular economy principles enter mainstream appliance retail through Selsmart and Lloyd

    According to Nitin Gupta, Co-Founder and CEO of Attero, the Lloyd Eco Exchange Program simplifies responsible disposal and upgrades

    New Delhi, 15 January 2026: Circular economy practices are moving closer to everyday consumer decisions with the launch of the Lloyd Eco Exchange Program, a collaboration between Selsmart by Attero and Lloyd, the consumer durable brand of Havells India Limited. The initiative is designed to enable consumers to responsibly exchange old appliances while upgrading to new Lloyd products through a structured, transparent process.
    Under the programme, customers can exchange used appliances of any brand and receive fair value benefits that can be applied directly towards the purchase of new Lloyd air conditioners, refrigerators, washing machines, televisions, and other home appliances. The exchange is currently live across select Havells and Lloyd brand stores and is set to expand through partner retailers, enabling pan-India access across markets where Selsmart operates.

    The initiative integrates instant valuation and direct application of exchange benefits at the point of purchase, while ensuring that all collected appliances are routed through Attero’s compliant recycling infrastructure. By doing so, the programme aims to prevent discarded electronics from entering landfills and instead channel them into regulated recycling systems.
    Commenting on the launch, Nitin Gupta, Co-Founder and Chief Executive Officer of Attero, said the objective is to make responsible electronics recycling seamless and mainstream for Indian consumers. He noted that the programme combines economic value with sustainability, allowing customers to upgrade appliances without facing disposal challenges, while also supporting wider adoption of circular economy practices.

    Selsmart, which was launched in mid-2024 as Attero’s direct-to-consumer take-back platform, is currently active across more than 25 Indian cities and handles around 30,000 pickup orders each month. The platform offers doorstep collection, fair resale value, secure data wiping, and end-to-end traceability for used electronics and home appliances.
    The Lloyd Eco Exchange Program covers a wide range of appliance categories, including split and window air conditioners across capacities, single-door and double-door refrigerators, semi-automatic and fully automatic washing machines, and televisions across CRT and LED or LCD formats. The exchange benefit applies regardless of the brand of the old appliance, providing flexibility and convenience for consumers planning upgrades.

    All products collected through the programme will be processed using Attero’s proprietary recycling technologies, which combine mechanical, hydrometallurgical, and pyrometallurgical processes. These systems enable the recovery of high-purity metals such as copper, gold, silver, and critical battery materials, achieving recovery efficiency of over 98 percent and purity levels exceeding 99.9 percent. The recovered materials are reintroduced into domestic manufacturing supply chains, supporting resource efficiency and reducing dependence on primary raw materials.
    Through this collaboration, Selsmart by Attero and Lloyd aim to align consumer appliance upgrades with responsible disposal practices, contributing to reduced landfill pressure and reinforcing circular economy adoption within India’s consumer durable market.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.