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  • A rare congenital heart defect meets a modern surgical solution at BM Birla Heart Hospital

    Dr Amanul Haque explains how Cone Repair helped restore normal heart function for a young woman with Ebstein anomaly

    Kolkata, January 2026: A rare congenital heart condition affecting fewer than one per cent of patients worldwide was successfully treated through advanced cardiac surgery at BM Birla Heart Hospital, offering a renewed quality of life to a young woman who had struggled with persistent symptoms for years.
    The 32 year old patient, a resident of Kolkata, had been experiencing worsening breathlessness and frequent palpitations for nearly two years. Despite undergoing a hole in the heart closure procedure in 2022, her symptoms did not resolve, prompting further evaluation. Detailed cardiac investigations later confirmed Ebstein anomaly, a complex congenital defect marked by abnormal positioning of the tricuspid valve, severe valve leakage, and enlargement of the right side of the heart.

    Given the patient’s age and progressive symptoms, surgical intervention became essential. The cardiac surgery team, led by Amanul Haque, Consultant Cardiothoracic and Vascular Surgeon at BM Birla Heart Hospital, opted for the Cone Repair procedure, an advanced technique designed to reconstruct the patient’s own tricuspid valve rather than replacing it with an artificial implant.
    During the surgery, the malformed valve leaflets were carefully mobilised, reshaped into a cone like structure, and reattached to the true valve annulus. This approach restored near normal valve anatomy and function while correcting the severe leakage. By preserving the patient’s native valve tissue, the procedure significantly reduced the likelihood of future reoperations and avoided long term complications commonly associated with artificial valves.

    Explaining the rationale behind the approach, Dr Amanul Haque said the Cone Repair allows surgeons to restore the valve almost anatomically while maintaining durability over time. He noted that for younger patients, preserving the natural valve tissue plays a critical role in achieving better long term outcomes and sustaining normal cardiac function.
    Following the surgery, the patient demonstrated marked improvement in heart performance. Her breathlessness reduced significantly, exercise tolerance improved, and recovery progressed without complications. She is now preparing to return to an active and unrestricted lifestyle.

    The case highlights how specialised surgical expertise, combined with patient centred decision making, can deliver meaningful outcomes even in rare and complex congenital heart conditions. It also reflects BM Birla Heart Hospital’s continued focus on advanced cardiac care supported by precision surgery and compassionate clinical practice.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A new global publishing infrastructure takes shape with Henry Harvin’s research platform

    Kounal Gupta, CEO of Henry Harvin Education, outlines how HHRPC aims to support ethical, end-to-end academic publishing worldwide

    New Delhi, 12 January 2026: A new global research and publishing infrastructure has been introduced with the launch of the Henry Harvin Research and Publication Council platform, marking an expansion of Henry Harvin’s academic ecosystem. The new branch became operational on 1 January 2026 and is positioned to extend structured publishing and research support to scholars across disciplines and geographies.
    The launch reflects a strategic move to strengthen academic publishing support at a time when researchers face increasing pressure to meet global standards of quality, ethics, and visibility. With the new platform live, the Henry Harvin Research and Publication Council aims to provide end to end assistance across the research lifecycle, from manuscript development to publication and dissemination.

    Speaking on the vision behind the initiative, Kounal Gupta, Chief Executive Officer of Henry Harvin Education, said the objective is to transform credible research into global impact through ethical and accessible publishing systems. He noted that the platform has been designed as infrastructure for researchers who require sustained guidance rather than transactional journal access.
    As part of its academic outreach, the Henry Harvin Research and Publication Council will host its inaugural Global Scholars’ Conclave in Mumbai on 24 January 2026. The conclave will bring together scholars, researchers, and thought leaders from multiple fields and will include a convocation ceremony and academic awards recognising contributions to research, publication, and innovation.

    The Council operates within the broader academic framework of Henry Harvin Education, which has been active in global education and training since 2013. The organisation offers doctorate, degree, diploma, and certification programmes across a wide range of professional domains and maintains operations across India, the United States, the United Kingdom, and the United Arab Emirates.
    Over time, Henry Harvin has developed a portfolio of more than 1,200 courses across over 37 categories, supported by a workforce of over 600 employees and more than 3,100 consultants. This institutional experience forms the operational backbone for the research and publication council’s academic standards and publishing practices.

    The newly launched branch is expected to improve operational efficiency while enabling closer collaboration with researchers in fields such as management, science, technology, healthcare, and social sciences. The focus will remain on author centric services including manuscript evaluation, academic and language editing, plagiarism assessment, journal and book publication assistance, and research mentoring.
    Affiliated with Dunster Business School in Switzerland, the Henry Harvin Research and Publication Council positions itself as a global publishing platform offering editorial review, design, distribution, royalty management, and author promotion across digital and print formats. Through this expansion, the Council aims to improve access to professional research guidance while reinforcing ethical publishing practices and scholarly integrity.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From chemicals to cognition, how crop protection thinking is changing at Godrej Agrovet

    Rajavelu NK, CEO Crop Protection Business, writes on AI led advisories, drone spraying and intelligence driven integration

    India’s crop protection sector is undergoing a structural transformation, moving beyond a narrow focus on yield preservation toward a broader objective of safeguarding food security under growing climate stress. Rising temperature extremes, erratic rainfall, labour shortages, and fragmented landholdings are forcing a fundamental rethink of how protection strategies are designed and applied.
    In 2025, this shift accelerated sharply. Climate volatility intensified pest pressure and resistance risks, exposing the limitations of repetitive, molecule-centric interventions. Farmers increasingly turned to integrated pest management and precision application methods, marking a transition from reactive spraying to intelligence-led decision making.

    Technological adoption played a critical role in this transition. Government-supported initiatives such as the Drone Didi programme brought targeted spraying into the mainstream through more than 15,000 women’s self-help groups. At the same time, around 20 percent of smallholders began using AI-driven pest advisories, supported by weather data and predictive analytics. These developments signalled a move toward anticipatory protection rather than post-damage response.
    Climate change has also altered the biological behaviour of weeds and pests. Heat stress, prolonged humidity, and unpredictable precipitation patterns have reduced the effectiveness of conventional control techniques. Increased frequency of pesticide use has raised the risk of resistance, creating a cycle of diminishing returns. As a result, crop protection is increasingly being integrated into adaptive farming systems that combine crop rotation, integrated pest management, and precision delivery using the right formulation, at the right dose, in the right location.

    Smallholder farmers remain central to the success of this transition. While they form the backbone of Indian agriculture, their access to capital and extension services remains limited. A digital layer has begun to bridge this gap, with a majority of farmers now receiving weather and pest alerts through SMS, messaging platforms, and vernacular applications. However, the adoption of advanced AI platforms remains uneven, highlighting the need for solutions that are practical, accessible, and locally relevant.
    Beyond product innovation, the emphasis is shifting toward advisory-led engagement. Crop specific guidance, bundled solutions, regional language support, and stewardship around dosage, protective equipment, and storage are becoming as important as active ingredients. Digital channels and field demonstrations are playing a growing role in ensuring correct and safe application.

    Counterfeit and substandard pesticides continue to pose a systemic threat. An estimated quarter of the market is affected, undermining farmer trust, distorting price signals, and creating environmental and safety risks. Addressing this challenge requires coordinated action across enforcement, retail accountability, packaging traceability, and farmer awareness rather than isolated interventions.
    Application technology is also evolving rapidly. Government approval of drone spraying under mechanisation schemes represents a significant inflection point. Precision delivery through drones reduces water usage, limits operator exposure, and improves timing and placement. In parallel, AI-powered pest surveillance and satellite-based advisories are enabling a shift from reactive spraying to predictive intervention, supported by initiatives such as the National Pest Surveillance framework.

    Public-private collaboration is emerging as a key enabler across drone adoption, pest monitoring, and counterfeit control. The complexity of agricultural challenges has made it clear that no single stakeholder can address them in isolation.
    India’s crop protection ecosystem stands at a decisive moment. Climate stress, resistance pressures, and smallholder constraints are intensifying, but advances in science, technology, regulation, and farmer-centric engagement offer a viable path forward. Success in the coming years will be measured not by volumes applied, but by resilience built through precision, integration, education, and enforcement that protect crops while preserving ecosystems and livelihoods.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Everyday habits replace special occasions in how people socialised in 2025, shows SOCIAL Wrapped

    Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality, explains the shift toward mood led dining, late nights and community routines

    Hyderabad, January 13, 2026: Everyday routines increasingly replaced occasion driven outings in 2025, with people choosing familiar spaces that could adapt to different moods and times of day. This shift is reflected in SOCIAL 2025 Wrapped, an annual data led release that examines how guests across Indian cities used SOCIAL’s café bar spaces through the year.
    The findings point to SOCIAL functioning less as a destination for specific celebrations and more as an all day, all mood environment. Guests used the spaces for workday meals, informal meetings, live music, late night gatherings, and delivery, often returning multiple times and building personal routines around the format rather than dropping in sporadically.

    Commenting on the behavioural patterns, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality, said that 2025 marked a clear move away from occasion led dining. She noted that people stepped out not only to celebrate, but to seek comfort, familiarity, or a brief reset, whether through food, music, community events, or late night delivery.
    Data from the year shows that SOCIAL hosted 2,025 community events and over 2,100 live music gigs across cities, reinforcing its role as a multi use cultural space. These events ranged from karaoke nights and open mics to workshops, sports screenings, bazaars, and game led formats, drawing repeat participation from local communities.

    Food choices through the year reflected comfort driven behaviour. Guests consumed 1,46,055 bowls of ramen, 1,13,825 plates of chaat, and 63,275 servings of K Krispy Lotus Stems. Certain dishes moved at a steady pace throughout the year, with Fully Reloaded Nachos selling every 1.25 minutes, Couch Potato Platters every 4.25 minutes, and Boss Fried Chicken Burgers every 5 minutes, underscoring the role of familiar, shareable food in social dining.
    An all day beverage culture also emerged. SOCIAL served over 81 million millilitres of cocktails and shots in 2025, including Banarasi Patiala, Longest Long Island Iced Tea, Longest Long Island Iced Coffee, and SOCIAL Kamikrazy, while continuing to operate as a café where cutting chai and matcha coexisted comfortably. This blend reflected the overlap between work hours, casual catch ups, and late evening socialising.

    Delivery patterns highlighted SOCIAL’s relevance beyond in person dining. During the year, the brand delivered over 15,000 kilograms of biryani, with nearly half of all delivery orders placed after 11 pm. Loyalty also deepened, with more new Social Club members joining in 2025 than the seating capacity of a sold out DY Patil Stadium event. At the extreme end of engagement, one guest spent ₹3.63 lakh at SOCIAL over the year.
    Alongside performance metrics, the data also captured everyday realities of shared social spaces. Over 4,82,000 tissue rolls went missing, more than 9,000 glasses were broken, the phrase “chal, last drink” was heard over 87,000 times, and close to 42,000 guests stayed until closing, offering a human lens to how people used the spaces.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Indian FMCG brands rethink last mile execution as Smart Force by Scale Sherpas enters the market

    Scale Sherpas Managing Director, Anjana Ghosh, outlines how the shared field force supports rapid multi city expansion

    Indian FMCG brands are reassessing how they execute at the last mile as distribution complexity increases across General Trade and Modern Trade channels. Addressing this challenge, Scale Sherpas has introduced Smart Force, a shared field force model designed to help brands expand across multiple cities with speed and operational control.
    India’s FMCG market, valued at over ₹9 lakh crore, continues to rely heavily on General Trade, which contributes close to 65 percent of sales through more than 6.5 million kirana stores. While digital platforms and strong product innovation have enabled scale, many brands face execution gaps as they grow. These gaps often emerge in the form of fragmented distributor coordination, incomplete outlet coverage data, and rising costs associated with maintaining in house sales teams.

    Smart Force has been developed to address these issues through a ready to deploy execution framework. The model brings together shared on ground sales teams, pre mapped routes, and standardised processes, allowing brands to activate simultaneously across multiple markets without building large internal field organisations. According to the company, this approach helps reduce duplication, improve data consistency, and enable faster responses to market level challenges.
    With Smart Force, brands are able to shorten market entry timelines from the traditional six to nine months to as little as 45 days. The model is also positioned to improve numeric distribution through disciplined secondary sales execution while reducing go to market costs by up to 40 percent compared to conventional in house structures.

    The launch is led by Anjana Ghosh, Managing Director at Scale Sherpas and a former director at Bisleri, who brings decades of experience in building and scaling sales and distribution networks across Indian FMCG markets. She said that many brands continue to struggle not because of strategy gaps, but due to weaknesses in their last mile people model.
    “Brands do not need another strategy framework. They need execution that works consistently on the ground,” said Anjana Ghosh. She added that last mile sales teams are often disengaged and invisible to leadership, making it difficult to drive accountability, motivation, and productivity at scale. According to her, Smart Force has been designed as an execution first solution that addresses these structural challenges directly.

    Smart Force is supported by an AI enabled application with pre loaded route plans, beats, and outlet data covering 1.5 lakh locations. The system enables real time tracking, intelligent call planning, instant reporting, and actionable management information systems, ensuring that daily market activity translates into measurable outcomes.
    As competition intensifies and margins tighten across the FMCG sector, shared execution models such as Smart Force are emerging as a viable alternative for brands seeking predictable and scalable growth. Through this launch, Scale Sherpas aims to support FMCG companies in strengthening distribution velocity, improving execution discipline, and achieving faster market expansion.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A new integrated influence group takes shape as Olivier Billon and Rahul Khanna bring Ykone, BarCode and Mirror Mirror together

    Ykone Founder Olivier Billon and BarCode Founder Rahul Khanna outline the formation of One, a unified ecosystem combining influencer strategy, creative production, and global execution with Mirror Mirror Founder Juliette Lambert

    Mumbai, January 13, 2026: A new integrated influence group named One has been formed following the merger of global influencer marketing firm Ykone with Paris based creative production house Mirror Mirror, further strengthening Ykone’s operations in India, which include the agency BarCode. The merger brings together influencer strategy, creative production, and event execution under a single global structure.
    The formation of One brings together more than 400 employees across 20 international cities and represents combined revenues of $150 million. The group has been structured to respond to increasing demand from brands for integrated creativity and global execution, particularly as the influencer marketing industry continues to expand rapidly worldwide.

    For the Indian market, the merger enhances Ykone’s existing footprint through BarCode by integrating Mirror Mirror’s expertise in high end creative campaigns and event production. Mirror Mirror has previously delivered work for global luxury brands such as LVMH, Chanel, and Hermès, complementing Ykone and BarCode’s influencer marketing capabilities in India.
    Speaking on the development, Olivier Billon, Founder of Ykone, said the formation of One represents an evolution of the group’s long term vision to offer a comprehensive solution to clients across markets. He noted that India holds strategic importance for the group and that the integration of Mirror Mirror’s creative and production capabilities will enable the Indian team to deliver more expansive brand experiences across new age media.

    Commenting on the merger, Juliette Lambert, Founder of Mirror Mirror, said the integration marks a significant milestone for the company’s growth. She added that the alliance reflects a shared belief that an integrated approach combining influencer strategy, production, and events is increasingly essential for serving brands at a global scale.
    Reflecting on the expanded capabilities in India, Rahul Khanna, Founder of BarCode, said the merger moves the group beyond conventional influencer campaigns. He noted that the addition of Mirror Mirror’s creative expertise enables the team to design culturally resonant brand narratives supported by world class creative and experiential execution for clients in India.

    The One group now brings together Ykone’s global influencer network, BarCode’s Indian market leadership, Mirror Mirror’s creative and production operations, the talent management firm Bold, and the proprietary data platform Campaygn. The structure has been designed to offer an integrated alternative to fragmented agency models by aligning strategy, creativity, and execution within a single ecosystem.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Music, motorcycling, and youth culture converge as Riders Music Festival 2026 reveals its artist roster

    Red FM COO Nisha Narayanan outlines the two day lineup featuring Papon, Nucleya, Seedhe Maut, and experiential additions

    Riders Music Festival 2026 is set to return for its fourth edition, bringing together music, motorcycling, and youth culture for a two day community driven event in North India. Organised by 93.5 Red FM, the festival will take place on 21 and 22 February 2026 at The Great India Place in Noida.
    Positioned as a platform that blends live performances with riding culture, Riders Music Festival has steadily grown into a distinctive cultural property. The 2026 edition continues this direction with a curated day wise lineup spanning electronic music, hip hop, indie, Bollywood, and stand up comedy, alongside immersive experiences designed for riders and festival audiences.

    On the first day, the lineup will feature performances by Level 6 and Bharat Chauhan, followed by electronic music artist Nucleya. The evening will conclude with a headline hip hop set by Seedhe Maut, known for their raw lyricism and high energy stage presence.
    Day two will include performances by stand up comedian Harsh Gujral and indie artist Chaar Diwaari, leading up to a headline performance by singer songwriter Papon. The set marks one of Papon’s early large scale, multi genre festival appearances in Noida, adding a distinct melodic dimension to the festival’s closing night.

    Beyond music, Riders Music Festival 2026 will expand its rider focused experiences. The festival will feature FMX displays, dirt bike rides, and on track riding sessions in collaboration with Apex Racing Academy. In the lead up to the main event, select participants will also have access to track based learning experiences focused on advanced riding skills.
    Speaking on the festival’s direction, Nisha Narayanan, Chief Operating Officer and Director at Red FM, said that Riders Music Festival continues to evolve as a space where mobility, creativity, and community intersect. She noted that the addition of riding experiences, alongside a diverse artist lineup, reflects the festival’s intent to remain inclusive and rooted in the riding lifestyle while welcoming a wider youth audience.

    In addition to performances and riding zones, the festival will feature custom and performance motorcycles, interactive brand installations, curated food zones, and art led experiences. Safety, inclusivity, and community participation remain central to the festival’s design, welcoming both riders and music enthusiasts to take part.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Wildlife protection takes centre stage as Tata Steel Kapilash Half Marathon returns to Dhenkanal

    The third edition draws over 5,500 runners, marks Amar Shaheed Baji Rout’s birth centenary, and awards ₹9.46 lakh in prize money

    Dhenkanal, January 10, 2026: The third edition of the Tata Steel Kapilash Half Marathon was organised at Kapilash, Dhenkanal, bringing wildlife conservation into focus as over 5,500 runners participated from 14 states across the country. Held in association with the District Administration, Dhenkanal and the Odisha Athletic Association, the event took place in the buffer zone of the Kapilash Wildlife Sanctuary under the theme “Run to Protect Wildlife”.
    The half marathon was flagged off by Shri Krushna Chandra Patra, Hon’ble Minister of Food Supplies and Consumer Welfare and Science and Technology Departments, Government of Odisha, along with Shri Suryabanshi Suraj, Hon’ble Minister of Higher Education, Sports and Youth Services and Odia Language Literature and Culture Departments, Government of Odisha. Addressing the gathering, Shri Krushna Chandra Patra emphasised the need for collective responsibility in protecting biodiversity, with particular reference to elephant conservation. He appreciated the district administration and Tata Steel for extending the scope of the event beyond physical fitness.

    Shri Suryabanshi Suraj highlighted the role of such initiatives in encouraging a healthy lifestyle and instilling a sense of responsibility among the youth. He noted that large scale participation reflects growing public awareness around fitness and environmental causes.
    The event witnessed international participation for the first time, with Ms Elina Tarasova from St Petersburg, Russia joining the run. Several public representatives were present, including Shri Bibhuti Bhusan Pradhan, Hon’ble MLA, Parjang, Smt Simarani Nayak, Hon’ble MLA, Hindol, Shri Satrughan Jena, Hon’ble MLA, Kamakyanagar, and Shri Pratap Chandra Pradhan, Hon’ble MLA, Angul.

    Senior officials in attendance included Mr Ashish Ishwar Patil, IAS, Collector and District Magistrate, Dhenkanal, Mr Abhinav Sonkar, Superintendent of Police, Dhenkanal, Mr Sumit Kumar Kar, Divisional Forest Officer, Dhenkanal, Mr D B Sundara Ramam, Vice President Corporate Services, Tata Steel, Mr Sudhir Kumar Mehta, Vice President Operations, Tata Steel Meramandali, and Mr Sandeep Dhir, CEO, Tata Steel Technical Services Limited.
    Congratulating the participants and winners, Mr D B Sundara Ramam said that wildlife protection is a responsibility owed to future generations and that the half marathon has evolved into a movement beyond fitness. He also noted that the 2026 edition marked the birth centenary of Amar Shaheed Baji Rout, India’s youngest freedom fighter, with the event paying homage to his courage and sacrifice.

    In the competitive categories, Panchanan Bera from West Bengal won the men’s 21 kilometre race, while Bharti Nain from Haryana secured the women’s 21 kilometre title. A total prize money of ₹9.46 lakh was awarded across categories.
    Mr Sudhir Kumar Mehta stated that the Kapilash Half Marathon reinforces the importance of community driven action in protecting natural ecosystems and noted that the event has been organised for three consecutive years in partnership with the district administration.

    The race route was certified by the Association of International Marathons and Distance Races and incorporated international standard timing and tracking systems, including radio frequency chips, split timing mats, and monitoring cameras. Multiple industry partners and regional organisations supported the event, while students from the Indian Institute of Mass Communication, Dhenkanal assisted with digital amplification across social media platforms.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • As registrations open, Rahul Rao outlines the vision behind a nationwide search for excellence

    The Zee Zest Unlimit Awards 2026 invites brands, creators and experiences shaping India’s food and lifestyle space

    Mumbai, January 2026: Registrations have officially opened for the 2026 edition of the Zee Zest Unlimit Awards, a national platform recognising excellence across food, travel, and lifestyle. The upcoming edition is anchored in the theme Redefining Excellence and aims to identify individuals, brands, and experiences that are influencing creativity, quality, and cultural relevance across India’s evolving food and lifestyle ecosystem.
    The Zee Zest Unlimit Awards 2026 will feature a wide range of categories spanning restaurants, cafés, bars, bakeries, spirit brands, breweries, experiential dining formats, hospitality concepts, and content creators. The awards continue to build on their credibility through a structured evaluation process guided by an expert jury drawn from the food and hospitality industry.

    The jury for the 2026 edition includes veteran food critic Rashmi Uday Singh, restaurateur and hospitality entrepreneur AD Singh, chef Rahul Akerkar, chef and F and B consultant Sneha Singhi Upadhaya, chefpreneur and television presenter Ajay Chopra, food writer Priya Ganapathy, mixologist Nitin Tewari, luxury hospitality and lifestyle curator Karishma Sakhrani, and food writer Rukhsana Kapadia, among others. The panel brings together diverse expertise to ensure a balanced and credible assessment process rooted in craft, innovation, and cultural impact.
    Speaking about the upcoming edition, Rahul Rao, Chief Channel Officer, Zee Zest, said the awards continue to recognise individuals and organisations that raise standards and influence the future direction of India’s food, travel, and lifestyle sectors. He added that the 2026 edition seeks to acknowledge originality, consistency, and innovation that reflect the spirit of contemporary India.

    Registrations for the Zee Zest Unlimit Awards 2026 are now open and will remain live until 21 January 2026. Establishments, brands, and individuals from across the country can submit nominations across multiple categories through the official awards platform.
    The previous edition of the Zee Zest Unlimit Awards saw strong participation from across the industry, bringing together chefs, restaurateurs, hospitality leaders, creators, and media professionals. The event featured presentations by leading culinary figures including Chef Vikas Khanna, Chef Ranveer Brar, and Chef Hemant Oberoi, reinforcing the awards’ position within the food and hospitality ecosystem.

    The ceremony also witnessed the presence of actors and cultural figures such as Nushrratt Bharuccha, Adah Sharma, Aparshakti Khurana, Mrunal Thakur, Bobby Deol, Javed Jaffrey, Manoj Bajpayee, Babil Khan, Nimrat Kaur, Chitrangada Singh, Aditi Govitrikar, Sara Afreen, and Sumona Chakravarti, along with influencers and public personalities including Miss Malini, RJ Malishka, and South Korean pop artist Aoora.
    As nominations open for the 2026 edition, the Zee Zest Unlimit Awards continues to position itself as a platform offering national visibility to both emerging and established voices shaping India’s food, travel, and lifestyle landscape.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.