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  • Why homes should breathe before they impress, according to Karishma Trehan

    The interior designer and Director at KT Designs discusses emotion led planning, originality in luxury spaces, and the role of memory in modern homes in an interview with Prittle Prattle News

    For Karishma Trehan, design begins long before sketches, materials, or finishes enter the conversation. When stepping into a new space, her attention is drawn first to its untapped potential. She describes this as sensing the quiet possibilities a room holds, shaped by light, scale, and movement, which ultimately form the emotional foundation of every project she undertakes.
    As Director of KT Designs, Trehan’s approach moves beyond surface level styling. She believes a home should feel lived, loved, and deeply personal. This, she says, comes from intentional decisions such as thoughtful layouts, layered textures, personal artifacts, and objects that reflect the rhythms of everyday life. For her, design is not about decoration alone, but about shaping how a space feels to those who inhabit it.

    Balancing functionality with elegance remains central to her studio’s work. Trehan recalls a recent compact urban apartment project that tested this balance. With limited space and a client seeking a calm, refined environment, every planning decision required precision. Achieving a seamless blend of practicality and luxury, she says, reinforced her belief that thoughtful design can allow both to exist without compromise.
    Her philosophy that space is the breath of art becomes especially relevant in cities such as Gurgaon. In fast paced urban settings, Trehan focuses on creating interiors that offer pause and relief. Light filled rooms, open planning, natural materials, and balanced proportions help create environments that feel calm rather than crowded, allowing art, life, and movement to coexist with ease.

    When clients struggle to articulate their own style, Trehan begins not with visuals, but with conversation. She spends time understanding memories, habits, lifestyle patterns, and emotional preferences. Mood boards then help translate these insights into a visual language, allowing clients to recognise what feels authentic to them. Her role, she explains, is to guide and refine rather than impose a fixed aesthetic.
    Among all design elements, natural light remains non negotiable. Trehan describes it as the soul of a space, one that transforms rooms throughout the day and influences mood, energy, and material expression. Without natural light, she believes a space remains incomplete, no matter how carefully designed.

    In an industry often crowded with lookalike luxury, Trehan preserves originality by listening closely. Understanding the individual behind each project allows instinct and research to work together, resulting in homes that reflect distinct personalities rather than trends. No two projects, she notes, should ever look alike.
    Social media, particularly Instagram, serves a storytelling purpose rather than a promotional one for her brand. She uses it to share process, craftsmanship, and behind the scenes details that give context and meaning to finished spaces, allowing audiences to engage with design as an experience rather than a visual alone.

    Memory also plays a quiet but powerful role in her work. From childhood reading corners to spaces shaped around personal rituals, Trehan often integrates elements of a client’s past into contemporary interiors. These details create familiarity and emotional depth, making homes feel comforting and rooted.
    The idea of being high end yet human, a phrase often associated with her work, reflects her belief that luxury should feel warm and inviting. Through tactile materials, soft lighting, and personal details, she ensures that refinement never distances the people who live within the space.
    If she were to design a space purely for herself, Trehan says it would be defined by light, books, art, and simplicity. Excess would be left behind, replaced by serenity and authenticity, values that quietly run through every project she brings to life.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From Work to the Wicket, Superb Realty Launches Channel Partner Cricket League

    The inaugural Superb Cup 2026 was held in Mumbai in collaboration with the Ghatkopar Real Estate Association

    Superb Realty hosted its first channel partner cricket league with the launch of the Superb Cup 2026, bringing together industry stakeholders for a one day sporting event in Mumbai. The tournament was organised in association with the Ghatkopar Real Estate Association and was held on January 5, 2026, at Rajput House along the Eastern Express Highway in Ghatkopar East.
    The league featured participation from eight channel partner teams, including Superb Titans, Superb Challengers, Superb Knights, Superb Capitals, Superb Warriors, Superb Lions, Superb Royals, and Superb Kings. The matches drew strong engagement from participants and supporters alike, creating an atmosphere defined by competition, teamwork, and professional camaraderie.

    Senior office bearers from the Ghatkopar Real Estate Association were present throughout the event, including Chairman Manish Vora, Secretary Sameer Katira, and founders Bhadresh Katira and Prakash Kamdar. Their presence underscored the collaborative intent behind the league and contributed to the overall success of the tournament.
    Speaking at the event, Shilpin Tater, Managing Director of Superb Realty, said the initiative was designed to strengthen relationships beyond routine business interactions. He noted that the Superb Cup 2026 provided a shared platform for channel partners to connect through sport, reinforcing trust, teamwork, and long term association within the company’s ecosystem.

    Prakash Kamdar, Founder of the Ghatkopar Real Estate Association, said such initiatives reflect the changing culture of the real estate sector, where relationship building and community engagement play an increasingly important role alongside business growth. He added that the association was pleased to collaborate on an event that encouraged positive interaction and unity among channel partners.
    The final match saw Superb Challengers face Superb Knights in a closely contested game, with Superb Challengers emerging as the champions of the Superb Cup 2026. Individual performances were also recognised during the tournament. Saurabh Gajra received the Best Batsman and Man of the Series awards, while Sunil Shah was named Best Bowler. Anil Bhanushali was awarded Best Fielder for his on field performance, and Vishal Thakkar was named Man of the Match in the finals.

    With the successful conclusion of the Superb Cup 2026, Superb Realty reinforced its focus on building sustained partnerships with channel partners through initiatives that encourage collaboration, wellness, and shared engagement beyond the workplace.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • School leadership excellence recognised as Rajeshwari BC receives national honour from The Education News Network

    The Principal of Embassy Academy, Devanhalli was acknowledged for student focused leadership and progressive academic practices at a national education conference

    School leadership in India received national recognition as Rajeshwari BC, Principal of Embassy Academy, Devanhalli, was honoured with the Dynamic Principal 2025 award by The Education News Network.
    The award was presented during the 13th National Conference on K-12 Leadership and India School Merit Awards 2025, held on December 5, 2025, at The Taj, Yeshwanthpur, Bengaluru. The ceremony brought together senior educators, school leaders, and institutional heads from across the country to recognise excellence in educational leadership and innovation.

    The honour acknowledged Mrs Rajeshwari BC’s consistent focus on student centred learning, progressive academic practices, and holistic development. Under her leadership, Embassy Academy, Devanhalli has built a reputation as a forward looking institution with strong academic foundations, emphasis on values based education, and a learning environment that encourages confidence and curiosity among students.
    The Education News Network described the recognition as part of its effort to highlight education leaders who demonstrate resilience, innovation, and meaningful institutional impact. The platform selects award recipients through a structured evaluation process led by an expert jury, focusing on leadership approach, educational outcomes, and contribution to school culture.

    As a digital education news platform and an arm of Education Today, The Education News Network focuses on covering developments across the K–12 education space. Its annual recognitions aim to bring attention to leadership practices that contribute to long term improvement in schools and learning ecosystems.

    Congratulating Mrs Rajeshwari BC, the organisation acknowledged her role in fostering a culture of collaboration, continuous improvement, and academic excellence at Embassy Academy. The recognition reflects her contribution to strengthening school leadership standards and advancing quality education within the Indian schooling system.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Grid Scale Energy Storage Project Advances at Hindupur Substation in Andhra Pradesh

    A ₹627 crore investment will see Bondada Engineering develop and operate a 450 MWh standalone battery system for the state transmission network

    Bondada Engineering Limited will develop and operate a large standalone battery energy storage system at the 400 220 kV Hindupur Substation in Anantapur district, Andhra Pradesh, following the receipt of a Letter of Award from AP TRANSCO.
    The project involves a 225 MW 450 MWh standalone Battery Energy Storage System and carries an estimated value of ₹627 crore. It will be implemented under the Build Own Operate model with an execution timeline of 18 months from the date of receipt of the Letter of Award. Once operational, the asset is expected to generate long term annuity based revenue, supporting predictable cash flows and earnings visibility for the company.

    With this development, Bondada Engineering Limited’s cumulative battery energy storage portfolio has reached close to 1 GWh. The addition further strengthens the company’s presence in India’s emerging grid scale energy storage segment as utilities accelerate investments to support renewable energy integration and grid reliability.
    The Hindupur project forms part of broader efforts to enhance transmission level flexibility and manage variability arising from increasing renewable power capacity. Grid scale storage systems play a critical role in balancing supply and demand, improving system resilience, and supporting stable power delivery during peak demand periods.

    Commenting on the development, Dr. Bondada Raghavendra Rao, Chairman and Managing Director of the Bondada Group, said the project reflects the growing importance of energy storage in India’s power infrastructure. He stated that the project marks a key milestone for the company by strengthening its position in the evolving storage ecosystem while offering predictable long term returns under the Build Own Operate framework. He added that the company sees sustained momentum in grid scale storage deployment and intends to remain actively engaged in this transition.
    The order has been awarded by a domestic utility entity, and the company has confirmed that no promoter or related party interest is involved in the transaction.

    Bondada Engineering Limited continues to expand its renewable energy and energy storage footprint as part of its long term growth strategy, aligning its infrastructure capabilities with India’s clean energy and grid modernisation objectives.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • India’s employment challenge may find answers in care services, according to Primus Partners

    The report outlines how formal economic recognition of care work could unlock large scale job creation and long term workforce stability

    India’s employment landscape could see a significant shift if care services are brought into the centre of economic and workforce planning. A new report released by Primus Partners positions the care economy as a large scale opportunity for job creation and long term growth, while highlighting how the sector remains largely informal despite rising demand.
    Titled The Care Economy Boom: A $300 Billion Opportunity Set to Generate Over 60 Million Care Jobs by 2030, the report states that India’s care economy currently employs nearly 36 million workers. With focused investment in skilling, certification, and formalisation, this workforce could expand beyond 60 million by the end of the decade. The study values the potential size of the sector at $300 billion, noting that care services are labour intensive, locally delivered, and less exposed to automation risks than many other industries.

    The report identifies growing demand across childcare, eldercare, disability support, rehabilitation, mental health, wellness, and long term care as key drivers reshaping the labour market. It notes that care services offer employment opportunities across urban, semi urban, and rural regions, making the sector relevant for Tier 1, Tier 2, and Tier 3 cities as well as peri urban areas.
    A key feature of the study is its mapping of 13 paid care personas across different skill and formality levels. These range from entry level roles such as domestic help, elder sitters, and beauty assistants to semi skilled positions including childcare assistants, rehabilitation aides, senior living staff, and special needs caregivers. Skilled roles identified in the report include certified nursing assistants, counsellors, and palliative care workers. The framework shows how many care workers continue to operate in low wage and informal conditions despite performing economically essential work.

    Launching the report, Nilaya Varma, Group CEO of Primus Partners, said care services should be viewed as economic infrastructure rather than a peripheral welfare issue. He said the report demonstrates how formalisation can convert care work into a major source of jobs and economic value.
    The study also highlights the link between care services and health outcomes. Sanjay Zodpey, President of the Public Health Foundation of India, said that as care increasingly moves from hospitals to homes, building a skilled and certified care workforce will be essential for both public health and employment outcomes.

    Addressing the gender dimension of care work, Meenakshi Hembram, Additional Director and Head of Office at DGHS, Government of NCT of Delhi, said women form the backbone of India’s care economy, yet much of their work remains informal and unprotected. She said formalisation, fair wages, and access to social security are critical for recognising care work and creating a more equitable system.
    From an economic standpoint, V. K. Malhotra, Chairman of the Food Commission of Madhya Pradesh and former Member Secretary of the Indian Council of Social Science Research, said the care economy is emerging as a meaningful source of employment and productivity. He said structured skilling and upskilling can improve service quality while supporting sustainable growth.
    The report also outlines a policy roadmap through its NURTURE framework, calling for mission led governance, standardised certification, regulatory clarity, technology enabled platforms, social protection for care workers, and demand creation through public systems and private sector participation. It notes that upcoming budget cycles offer a timely opportunity to reposition care services from the margins of welfare to a central pillar of India’s employment strategy.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Integrated CSR Support by Ambuja Cements Lifts Entire Family in Rajasthan’s Marwar Mundwa

    Skill training, water access, and women-led enterprise enable sustainable incomes for every adult member of a rural household

    Rajasthan, 31 December 2025: Ambuja Cements, the ninth largest building materials solutions company globally and part of the diversified Adani Portfolio, continues to demonstrate how coordinated corporate social responsibility initiatives can bring long term change to rural households. The journey of Mehboob Ali and his family from Marwar Mundwa in Rajasthan reflects the impact of integrated interventions focused on skills, livelihoods, water security, and women’s economic participation.
    For years, Mehboob Ali’s family depended on rain-fed farming on just one bigha of land, equivalent to 0.160 hectares. Seasonal uncertainty forced Mehboob to supplement income through daily wage labour to meet basic household needs. Seeking stability, he enrolled in a three-month Mason Training Course in 2005 at the Skill and Entrepreneurship Development Institute in Nagaur, supported through Ambuja Cements’ CSR efforts.

    After completing the programme, Mehboob began working independently as a small civil contractor. Over time, he expanded his work and today earns around ₹50,000 per month. He continues to remain associated with Ambuja Foundation as a contractor for community development projects.
    In 2015, the family received a 5,000 litre Rooftop Rainwater Harvesting Structure, which ensured year-round access to safe drinking water. This intervention eliminated the daily burden faced by women who earlier travelled long distances to fetch water from ponds, significantly improving household wellbeing.

    That same year, Mehboob’s elder son Aslam completed training in the Retail Associate trade at SEDI Nagaur. He is now employed at Ambuja Cements’ Marwar Mundwa Plant with a monthly income of ₹18,000. His younger son, Azruddin, is currently undergoing skill training in the Assistant Electrician trade at SEDI Nagaur and is preparing to begin his professional career as an electrician.
    Mehboob’s wife, Kheruna, joined the Firoza Self Help Group in 2020, reviving the family’s traditional cotton quilt making work. With a loan of ₹30,000, she began producing quilts and mattresses and also earns through stitching services, adding a steady supplementary income to the household.

    Today, every adult member of the Mehboob Ali family is skilled and financially independent. Their progress illustrates how integrated CSR interventions across livelihood development, skill building, women’s enterprise, and water sustainability can create resilient and self reliant rural families. Ambuja Cements continues to implement such multi sectoral initiatives across India, strengthening the foundations of inclusive rural development.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Indian OTT growth entered a more measured phase in 2025, according to ChanaJor Founder Pratap Jain

    The ChanaJor Founder explains how restraint in spending, sharper audience relevance, and rooted Hindi storytelling shaped platform strategies across the industry

    After a period of rapid expansion and experimentation, the Indian OTT industry in 2025 began to slow down and reassess its long term direction. Platforms across the ecosystem shifted focus toward sustainability, carefully examining costs, audience retention, and content performance in an increasingly competitive environment.
    Sharing his perspective on the year, Pratap Jain, Founder and CEO of ChanaJor, said the industry moved away from scale driven ambition toward sharper business thinking. “2025 emerged as a year of course correction for the Indian OTT industry. The focus moved away from aggressive expansion towards building sustainable businesses, with platforms becoming far more mindful of costs, audience retention, and content performance.”

    Jain noted that the shift signalled a more mature phase for the sector. Instead of competing on volume, platforms began prioritising clear positioning and loyal viewership. “Rather than chasing scale blindly, the industry began valuing clear positioning and loyal viewership, signalling a shift where discipline mattered more than hype,” he said, adding that conversations increasingly centred on understanding audiences rather than launching the highest number of shows.
    This change in outlook also influenced ChanaJor’s internal decisions throughout the year. From both business and content perspectives, the platform focused on making deliberate choices. “For us, 2025 was about investing smarter in content. Instead of increasing volume, we focused on stories that genuinely connect with our Hindi speaking audience,” Jain said. He added that content performance guided distribution and monetisation decisions, with greater emphasis on what viewers were actually completing.

    Language focus remained central to ChanaJor’s strategy. Jain said the platform’s Hindi only positioning became a key advantage in 2025, particularly in reaching audiences beyond metro markets. “Hindi content allowed us to reach audiences across Tier 2, Tier 3, and emerging markets where relatability matters more than scale,” he said, noting that depth within Hindi storytelling continues to be the platform’s long term priority.
    Marketing approaches across the OTT space also became more efficiency led during the year. Jain observed that spends were largely performance driven, centred on digital discovery, platform integrations, and content led promotion. Looking ahead, he expects a gradual shift toward stronger brand building alongside performance discipline as platforms mature and trust and recall gain importance.

    As the industry enters 2026, Jain said clearer identity driven communication will be a priority for ChanaJor. Rather than promoting every release aggressively, the focus will be on strengthening what the platform represents. He added that consistency in messaging will matter more than frequency.
    Outlining trends likely to define the coming year, Jain pointed to increased emphasis on viewer retention and engagement, the rise of short and micro format storytelling, and platforms building strong cultural and language identities. According to him, OTT platforms that remain focused, understand their audiences, and tell honest stories will be best positioned for sustained growth in 2026.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From healthcare to housing, India’s search behaviour redraws priorities in 2025, finds Justdial

    Drawing from millions of searches, the ‘How India Searched in 2025’ report sees healthcare, shared living, skill-led education and flexible work emerge as defining shifts, says Shwetank Dixit of Justdial

    India’s digital search behaviour in 2025 reveals a country reassessing everyday priorities, balancing affordability with aspiration, and making increasingly deliberate choices around health, education, work and leisure. According to Justdial’s annual report How India Searched in 2025, insights drawn from millions of platform searches point to a dual-economy consumer mindset where premiumisation and value-seeking are rising in parallel.

    Healthcare emerged as one of the most searched categories of the year, reflecting how wellness has moved into the mainstream of urban and semi-urban life. Searches for Ayushman Hospitals surged by 128 percent following the expansion of the scheme to cover senior citizens, while demand for Spine Specialists rose 88 percent, mirroring the physical toll of work-from-home routines. Neighbourhood Clinics recorded a 56 percent increase, signalling a preference for accessible, hyper-local medical care, alongside steady growth in Jan Aushadhi Kendras and Ayurvedic Hospitals as consumers explored affordable and alternative treatment options.

    Beauty and fitness stood out as the most searched vertical overall, marking a shift from fitness as a pastime to fitness as identity. Cricket Clubs registered a 60 percent rise, evolving into community-led lifestyle spaces rather than sport-only venues. Fitness Centres grew by 50 percent, driven by preventive health awareness, while Cosmetic Dealers, Makeup Artists and specialised recreational categories such as Cricket Turf Grounds and Karate Classes reflected rising demand for curated, niche experiences. Notably, men’s wellness gained momentum, with Beauty Spas for Men growing 42 percent, pointing to changing perceptions around self-care.

    Accommodation-related searches highlighted how living and leisure patterns are being reshaped. Paying Guest accommodation for boy students saw a 76 percent jump, indicating continued migration for education and work, while interest in Private Villas and Resorts climbed nearly 50 percent, underscoring the growing appetite for exclusive, experience-led travel. Luxury Car Rentals surged 90 percent, suggesting that milestone-driven consumption is replacing ownership in certain categories.

    Education and professional development searches reinforced the rise of a skill-first economy. Digital Marketing courses grew 42 percent, overseas education consultancy searches rose 35 percent, and integrated schooling options gained traction, outpacing interest in traditional long-duration degrees. Coworking Space Rentals increased by 84 percent as hybrid work models pushed businesses and professionals towards flexible infrastructure.
    Commenting on the findings, Shwetank Dixit, Chief Growth Officer, Justdial, said the report reflects subtle but significant behavioural shifts. He noted that behind every search lies a real decision, whether a family choosing healthcare, a student evaluating skills, or a household planning travel or celebrations. According to Dixit, the growing preference for specialised and niche services signals rising expectations and more informed consumer choices across pin codes.

    Taken together, the data paints a picture of an India that searches with intent rather than impulse. The service economy is becoming more localised, digital-first and youth-led, with consumers seeking solutions that help them learn, stay healthy, move efficiently and celebrate meaningfully. As 2025 closes, Justdial’s search trends suggest that India’s evolving identity is being written one query at a time.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • When Standard Chemotherapy Is No Longer Enough in B-Cell Lymphoma, Says Dr. Priyatesh Dwivedi 

    The haemato-oncologist from HCG Cancer Centre, Nashik, discusses how newer therapies are reshaping treatment decisions in aggressive lymphomas.

    The management of B-cell lymphoma has entered a phase where standard chemotherapy alone is no longer sufficient for a growing subset of patients. In routine oncology practice, clinicians are increasingly confronted with cases that either fail to respond adequately to first-line regimens or relapse after an initial response, prompting a reassessment of long-established treatment pathways.
    According to Dr. Priyatesh Dwivedi, Haemato-Oncology and Bone Marrow Transplant specialist at HCG Cancer Centre, Nashik, this shift is most visible in aggressive B-cell lymphomas such as Diffuse Large B-Cell Lymphoma. While chemotherapy-based combinations have remained the foundation of care for decades, real-world outcomes indicate that a proportion of patients either do not achieve durable remission or present with disease biology that is less responsive to conventional approaches.

    B-cell lymphoma originates from abnormal proliferation of B lymphocytes, a critical component of the immune system. In India, Diffuse Large B-Cell Lymphoma represents the most frequently diagnosed subtype among non-Hodgkin lymphomas. Data from Indian tertiary care centres and academic institutions consistently show that B-cell lymphomas account for the majority of lymphoma diagnoses, with DLBCL forming the largest share. These cases are characterised by rapid progression and require timely intervention, yet their clinical behaviour can vary significantly between patients.
    Dr. Dwivedi explains that treatment decisions today are increasingly influenced by how the disease responds at defined checkpoints rather than by diagnosis alone. Patients who do not achieve adequate response after standard chemotherapy cycles are now evaluated earlier for alternative strategies, including immunotherapy-based approaches. This has altered both the sequencing of treatment and the conversations clinicians have with patients and families at the outset of care.

    One of the most significant developments in this context has been the clinical introduction of CAR-T cell therapy in India. This form of treatment involves modifying a patient’s own immune cells to recognise and attack malignant B cells. Indigenous CAR-T therapies, including options developed within the country, have made this modality accessible to a broader segment of eligible patients who previously had limited options after chemotherapy failure. In clinical practice, CAR-T therapy is now considered for relapsed or refractory B-cell lymphomas under carefully selected conditions.
    In parallel, newer antibody-drug conjugates and targeted agents are being integrated into treatment protocols. Drugs such as Polatuzumab, when combined with chemotherapy, have expanded therapeutic options in both relapsed disease and selected frontline settings. These combinations represent the first major additions to standard regimens after long periods of limited change, offering clinicians greater flexibility in managing patients with high-risk features.

    Dr. Dwivedi notes that the role of bone marrow transplantation also continues to evolve alongside these therapies. While autologous transplant remains an important option for eligible patients, the availability of advanced immunotherapies has refined patient selection and timing. Decisions are now guided by disease response patterns, molecular risk factors, and overall treatment tolerance rather than by rigid algorithms.
    From a patient-care perspective, this shift has placed greater emphasis on early assessment, detailed risk stratification, and multidisciplinary planning. Diagnostic precision through biopsies, imaging, and laboratory evaluation has become central to determining which patients may benefit from newer interventions beyond chemotherapy. At the same time, clinicians must balance efficacy with safety, given the complexity and resource intensity of advanced treatments.
    Dr. Dwivedi emphasises that while these therapies represent meaningful progress, they are not universal solutions. Access, eligibility criteria, and long-term outcomes continue to be areas of active evaluation. However, the presence of multiple therapeutic pathways has fundamentally changed how clinicians approach cases where chemotherapy alone is insufficient.
    In Indian oncology practice, the conversation around B-cell lymphoma has therefore shifted from whether additional options exist to how and when they should be used. This evolution reflects a broader change in cancer care, where treatment decisions are increasingly individualised and guided by disease behaviour rather than by historical convention.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • When an index outlived cycles, reforms, and governments, BSE kept the score

    SEBI Chairman Shri Tuhin Kanta Pandey and BSE MD & CEO Shri Sundararaman Ramamurthy reflect on how the SENSEX evolved alongside India’s capital market architecture over four decades

    When the SENSEX was introduced in 1986, India’s capital markets were small, tightly regulated, and largely inaccessible to the average household. Trading volumes were thin, participation was limited, and the idea of equity as a long-term wealth-building tool was still unfamiliar to most Indians. Four decades later, the index has outlasted multiple political regimes, economic crises, regulatory overhauls, and technological revolutions, quietly becoming one of the country’s most enduring financial reference points.
    Tracked daily by investors, institutions, policymakers, and global funds, the SENSEX has evolved in tandem with India’s broader market architecture. From manual trading floors to algorithm-driven systems, from market-cap weighting to free-float methodology, and from a closed economy to a globally integrated one, the index has absorbed structural change without losing relevance.

    Today, the SENSEX represents nearly 40 percent of India’s total market capitalisation and serves as the underlying benchmark for ETFs, index funds, and one of the world’s most actively traded index derivatives contracts. Its transition in 2003 to a free-float market-cap methodology aligned it with global index construction standards, reinforcing its credibility among international investors while retaining its domestic relevance.
    Speaking on the milestone, Tuhin Kanta Pandey, Chairman of Securities and Exchange Board of India, noted that the index’s longevity reflects more than just market performance. It mirrors the institutional maturity of India’s capital markets, shaped by regulatory reform, stronger disclosure norms, improved governance, and expanding investor protection frameworks. Over time, the SENSEX has functioned as a real-time ledger of economic confidence, responding not just to corporate earnings but to shifts in policy, capital flows, and systemic resilience.

    From liberalisation in the 1990s to the rise of domestic mutual funds, and more recently, the surge in retail participation and digital trading platforms, the index has continuously recalibrated itself to reflect the changing composition of India Inc. Its constituent churn over the years captures the transition of the economy itself, from traditional manufacturing dominance to services, technology, financial services, and consumption-led growth.
    For BSE Limited, which houses the index, the 40-year mark is as much about continuity as it is about adaptation. Sundararaman Ramamurthy, Managing Director and CEO of BSE, described the SENSEX as an institutional memory of India’s markets. He emphasised that the index has remained relevant because it has evolved with the ecosystem, incorporating technology-led efficiencies, supporting new asset products, and reflecting shifts in market participation without compromising its role as a stable benchmark.

    Notably, the SENSEX’s long-term compounded annual growth rate has broadly tracked India’s nominal GDP growth over the same period. That alignment has reinforced its perception as a proxy for the country’s economic expansion rather than a short-term trading instrument alone. Through financial crises, global shocks, and domestic slowdowns, the index has demonstrated that consistency, rather than volatility, is what builds long-term investor trust.
    As India’s markets move deeper into an era defined by financialisation, data-driven trading, and expanding global linkages, the role of legacy benchmarks like the SENSEX is also being redefined. While new thematic and sectoral indices proliferate, the SENSEX continues to serve as the common language between retail investors, policymakers, and global capital.
    Four decades on, the index is no longer just a number flashed across trading screens. It is a historical record of how India’s capital markets learned to absorb reform, survive disruption, and institutionalise trust, one trading day at a time.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.