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  • From Locked Houses to Lively Villas, EkoStay Opens a New Chapter for India’s Second Homes

    Backed by experience in managing 160 properties across 30 destinations, EkoStay launches a national program that enables homeowners to transform legacy or unused houses into travel-ready villas through zero-cost renovations, design guidance, and local workforce partnerships.

    India’s second-home market is finding new life, and EkoStay is taking the lead in shaping this change. The company, known for its curated villas and alternative stays across India, has announced a program that helps homeowners turn idle or inherited properties into travel-ready villas that generate regular income. Called the Second-Home Makeover Program, this initiative allows homeowners to modernize and monetize their unused homes through professional redesign, renovation, and operations management, all without paying any service fee.
    EkoStay manages more than 160 villas across India and has built a reputation for turning ordinary homes into sought-after destinations. Through this new program, the company offers homeowners a complete transformation service that includes aesthetic restyling, architectural upgrades, and operational management. The renovation work is executed at actual cost, using EkoStay’s trusted network of contractors and designers who offer pre-negotiated rates that make the process both efficient and affordable.

    Across India, thousands of second homes remain locked for most of the year. Many of these properties are located in popular tourist destinations such as Goa, Lonavala, Alibaug, Kodaikanal, and Ooty, but lack the comfort, amenities, or design required by modern travelers. As a result, homeowners often struggle to generate returns on their investments, even as the country’s travel and leisure market expands rapidly.
    The Second-Home Makeover Program directly addresses these challenges. By combining design expertise with operational insight, EkoStay helps homeowners bring their legacy properties up to modern hospitality standards. Every project begins with a detailed property assessment followed by a design and functionality plan tailored to traveler expectations. Renovation work is carried out through local craftsmen and teams, ensuring that each home reflects its surroundings while contributing to regional employment and economic growth.

    Homeowners can invest as little as ₹10 lakh to upgrade their properties, which can then generate an annual rental yield of five percent or more once they are listed under EkoStay’s managed portfolio. The company handles all aspects of guest management, including bookings, maintenance, and operations, allowing owners to earn consistent income with minimal involvement.
    The idea behind this model was envisioned by Zeeshan Khan, Co-founder and Chief Acquisition Officer at EkoStay. His understanding of the evolving real estate and travel markets helped shape a program that merges design, affordability, and sustainability. “Across India, we have seen many beautiful second homes in exceptional locations that stay locked for most of the year. They are structurally sound but not travel-ready. Our aim is to help owners transform these properties into fully equipped villas that appeal to travellers and create value for communities,” he said.

    The initiative is supported by EkoStay’s leadership team, including Varun Arora, Chief Executive Officer, Husain Khatumdi, Managing Director, and Sohail Mirchandani, Co-founder. Together they have positioned EkoStay as a brand that not only serves guests but also empowers property owners. Arora said the new program is built on a simple belief that good design and efficient management can unlock both emotional and financial returns for homeowners. He added that the company’s experience in managing 160 properties has helped it understand what makes a home work as a travel experience.
    The new program arrives at an important time for India’s hospitality sector. As per the Ministry of Tourism, domestic leisure travel in India has been growing at an annual rate of nearly fifteen percent, and private villas are emerging as one of the fastest-growing accommodation categories. Travellers today are seeking spaces that blend privacy, design, and comfort, often preferring independent stays over traditional hotels. EkoStay’s program taps into this trend by creating a fresh supply of contemporary, well-serviced villas across India’s most visited destinations.

    In addition to offering financial benefits, the program strengthens local economies. EkoStay partners with regional artisans, contractors, and suppliers for every renovation, ensuring that communities around these homes gain employment and training. This community-first approach aligns with the company’s philosophy of sustainable hospitality where growth benefits both property owners and local residents.
    Husain Khatumdi explained that the larger goal is to make every upgraded second home part of India’s tourism network. He believes that each renovation adds character to the country’s travel experience while giving owners a chance to participate in the growing hospitality economy. “Every transformed home becomes more than a property; it becomes part of India’s story of travel and entrepreneurship,” he said.

    With the launch of the Second-Home Makeover Program, EkoStay is opening a new path for homeowners to create income, preserve their legacy properties, and contribute to a wider culture of sustainable travel. It also reflects the company’s broader purpose of turning spaces into experiences, linking design, community, and business in a single, living ecosystem.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Tested Hai Toh Trusted Hai: Laborate Pharmaceuticals Celebrates Four Decades of Proven Quality

    Celebrating 40 years of tested excellence, Laborate Pharmaceuticals highlights its journey from a small Panipat pharmacy to a globally certified manufacturer with EU GMP recognition and exports to more than 20 countries, reaffirming that trust in healthcare is built through tested quality

    In India’s pharmaceutical landscape, few names have remained synonymous with trust for as long as Laborate Pharmaceuticals. This year, the company completes 40 years of operations, marking the milestone with a new campaign titled “Tested Hai Toh Trusted Hai,” which celebrates its founding philosophy that genuine trust in medicine comes only from testing and proof.

    Founded in 1985 as a modest retail pharmacy in Panipat, Haryana, Laborate has grown into one of India’s most respected pharmaceutical manufacturers and exporters. Its formulations are now trusted across India and in key global markets including the United Kingdom, Russia, and the Middle East. At the heart of this growth lies a single principle that every product must be tested, validated, and certified before it earns patient trust.

    The campaign film captures this philosophy through a simple message: every tablet, every capsule, and every formulation produced by Laborate carries not just science, but responsibility. It portrays how four decades of rigorous testing and ethical manufacturing have made the company’s medicines a part of millions of Indian households.
    Arpit Bhatia, Managing Director of Laborate Pharmaceuticals, said the campaign reflects the company’s enduring values. “Tested Hai Toh Trusted Hai expresses who we are and what we stand for. Our growth has always been guided by discipline. Every medicine that leaves our facility goes through extensive testing before reaching patients, because that is the only way to build lasting trust.”

    Laborate’s steady rise has been shaped by its commitment to scientific integrity and operational excellence. Its Paonta Sahib facility in Himachal Pradesh recently received EU GMP certification, one of the highest benchmarks of quality in the global pharmaceutical industry. The recognition opens new access to regulated markets in Europe, placing Laborate among a select group of Indian manufacturers that meet the European Union’s stringent quality standards.
    The company’s founder and chairman, Sanjay Bhatia, describes testing not merely as a technical process but as a moral one. Our belief has always been that quality is the truest form of service. Testing ensures that every dose reaching a patient carries both safety and assurance. As we complete 40 years, we renew our promise to keep healthcare accessible, ethical, and trustworthy.

    Over four decades, Laborate has expanded from prescription medicines to consumer healthcare, creating a portfolio that spans over 350 products. Its direct-to-retail division, Aqualab, crossed a turnover of ₹100 crore within three years of launch, with an expanding reach across Tier 2 and Tier 3 cities. The company’s growing network continues to support its mission of making reliable healthcare accessible to every household.
    Through its 40th-anniversary campaign, Laborate is not only celebrating its legacy but also reaffirming its future direction where testing, transparency, and compassion remain the foundation of progress. The phrase “Tested Hai Toh Trusted Hai” stands as both a reflection of the company’s past and a promise for its future: that every product bearing its name will continue to be tested, trusted, and true.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Capgemini and Orano Take Robotics Beyond the Lab with Hoxo, a Prototype Built for Real Nuclear Operations

    Tested at Orano Melox in France’s Gard region, Hoxo is the first intelligent humanoid robot built for nuclear operations. Equipped with embedded AI and motion sensors, it will undergo a four-month evaluation by Orano and Capgemini to assess how physical AI can enhance precision, safety, and human collaboration in France’s €60 billion nuclear industry.

    In a development that could reshape the future of industrial automation, Capgemini and Orano have unveiled Hoxo, the first intelligent humanoid robot designed to function inside active nuclear environments. The project, now in its testing phase at the Orano Melox Ecole des Métiers in southern France, combines robotics, artificial intelligence, and digital simulation to redefine how humans and machines collaborate in high-sensitivity sectors.
    Built as a prototype for real-world use, Hoxo integrates embedded AI systems, advanced motion sensors, and real-time navigation capabilities. It is programmed to mirror human gestures, perform precise mechanical tasks, and adapt to complex surroundings typical of nuclear production sites. The initiative, jointly led by Orano’s innovation division and Capgemini’s AI Robotics & Experiences Lab, represents one of the first large-scale applications of what engineers describe as physical AI, the point where machine intelligence begins to take physical form.

    Over the next four months, engineers at Orano Melox will evaluate Hoxo’s accuracy, movement agility, and responsiveness across a range of scenarios, including equipment inspection, sample handling, and technical maintenance. The trials will determine how humanoid robotics can support operators in tasks that require both precision and risk control.
    Arnaud Capdepon, Director of Orano Melox, said the project is part of the company’s broader strategy to integrate intelligent systems that work safely alongside people. Hoxo represents a new dimension of assistance. It combines human-level coordination with machine endurance, which could eventually allow teams to focus on high-value tasks while improving safety, he said.

    Pascal Brier, Chief Innovation Officer at Capgemini and member of its Group Executive Committee, added that the project blends multiple domains of expertise, including robotics, computer vision, and digital twins, into a single operational framework. Physical AI is not science fiction anymore. It is a way to extend human potential in environments where accuracy and safety must coexist, he said.

    France’s nuclear sector, valued at over €60 billion, has long been regarded as one of the most technologically advanced in the world. The introduction of humanoid robotics marks another chapter in that legacy, combining the country’s industrial know-how with digital transformation at a practical level. As the testing continues through early 2026, Orano and Capgemini expect Hoxo to pave the way for broader industrial deployment, offering a blueprint for intelligent automation in energy and beyond.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • India’s Flexible Workspace Landscape Reaches a Landmark as Smartworks Secures Over 815,000 Sq Ft at Eastbridge Mumbai

    Developed by Regalia Office Parks, a division of the Hiranandani Group, Eastbridge will be the largest managed office campus globally. The project in Mumbai’s Vikhroli West is scheduled to go live in late 2026 with WELL and IGBC green certifications, offering future-ready amenities including wellness zones, collaborative spaces, green energy integration and seamless metro and highway connectivity.

    Smartworks Coworking Spaces Limited, India’s largest managed office platform by area under management, has signed a landmark license agreement for over 815,000 square feet at Eastbridge, a flagship commercial project in Vikhroli developed by Regalia Office Parks Private Limited, the commercial office arm of the Hiranandani Group.
    This single transaction makes Eastbridge the world’s largest flexible workspace campus under a managed workspace operator. It also becomes Smartworks’ sixth campus in India to exceed 500,000 square feet, reinforcing its leadership in enterprise-focused office solutions.

    Strategically located on LBS Marg in Vikhroli West, Eastbridge is designed to offer seamless multi-modal connectivity. It links directly to the Central Railway line via Vikhroli station, the Jogeshwari Vikhroli Link Road (JVLR) connecting both the Eastern and Western Express Highways, and an upcoming metro line. A planned flyover from LBS Marg to the Eastern Express Highway will further strengthen access.

    Neetish Sarda, Founder and Managing Director of Smartworks, said, This collaboration with the Niranjan Hiranandani Group marks a defining moment in Smartworks’ growth journey. Eastbridge will be more than a workspace, it will be a complete ecosystem where large enterprises can scale efficiently, sustainably and with agility.
    He added, We are committed to delivering infrastructure that drives collaboration, improves productivity and prioritises wellness. With dedicated zones for yoga, meditation, jogging, and open-air gatherings alongside functional office space, Eastbridge will set a new benchmark for human-centric workspaces in India.

    Niranjan Hiranandani, Founder and Chairman of the Hiranandani Group, stated,Our alliance with Smartworks at Eastbridge reflects our shared commitment to future-ready infrastructure. It blends scale, design, technology and sustainability in a way that serves both enterprise needs and evolving work culture.
    Eastbridge is being developed in alignment with WELL Core Certification and pre-certified IGBC Gold ratings for both Green Building and Health & Well-being. Its sustainability plan includes rainwater harvesting, EV charging stations, organic waste management, green energy integration and landscaped green zones including a Miyawaki forest and super-tree installations.

    Smartworks’ leadership in the managed workspace segment continues to expand. This announcement comes shortly after its 557,000 square foot lease at Tata Realty’s Intellion Park in Navi Mumbai.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • cult Reaches One Million Habit-Forming Users in India’s Low-Fitness Landscape

    With only 0.6 percent of Indians regularly engaged in fitness, cult’s milestone of one million habit-forming users demonstrates how its research-backed 3×4 framework, gamified training formats, and cross-platform flexibility are making consistent exercise possible for a wider and more diverse population.

    cult, India’s leading fitness and wellness platform from Curefit, has announced that one million of its members have successfully built sustainable fitness habits using its unique approach to behaviour design and habit reinforcement. In a country where just 0.6 percent of the population is regularly active, this milestone signals a shift in how India is beginning to integrate health into daily life.
    At the heart of cult’s approach is its 3×4 habit formation framework. The model defines consistency as exercising at least three times a week for four consecutive weeks. The moment a member skips even one session in that cycle, the count resets. This ensures that habit is not defined by intent but by action, creating measurable, behaviour-led engagement.

    The framework is grounded in a longitudinal study of over 150,000 members across seven years. The data showed that those who complete the 3×4 habit loop are three times more likely to sustain regular activity over the long term than those who do not. The model has shown success across age groups and genders, with most achievers falling between ages 25 to 34 and with men and women forming habits at a similar rate. Additionally, 58 percent of users who succeeded did so within their first month.
    To support this journey, cult has designed its ecosystem to blend flexibility with motivation. One of its standout formats is cult Ninja, a gamified multiplayer challenge where users progress alongside others in a social competition, creating a sense of accountability and celebration. Trainers recognise and reward users who complete their milestones, fostering an environment of community and shared progress. The platform also uses nudges, streak tracking, and adaptive notifications to help users avoid losing momentum.

    cult offers a range of access options, including online classes, city-to-city gym access, and multisport formats, giving users the freedom to stay active wherever they go. From premium fitness with cult Elite and cult LUX, to gym-based formats with cult Pro, and sports-focused sessions under cult PLAY, the company has built an environment where a wide range of preferences and budgets can be accommodated.
    Speaking on the achievement, Naresh Krishnaswamy, CEO of cult, said, Our vision has always been to make fitness a daily habit rather than a rare event. In a market where consistency is the hardest hurdle, we have created a structure where the odds of succeeding improve with every step. This milestone is not just a number, it is proof that fitness can become a normalised part of Indian life.

    cult continues to innovate across user journeys, focusing on research, behavioural insights, and platform design to ensure that users are not just inspired but enabled. With continued expansion of formats and localised access models, cult aims to close the gap between aspiration and action.
    About Curefit
    Curefit Healthcare Pvt Ltd, established in 2016, is India’s largest fitness and wellness platform. Through cult, Curefit has pioneered accessible group workouts, personalised training, and fitness-led community programmes. Its portfolio includes fitness centres, mobile access, sports formats, and retail fitness products. cult is now active in multiple Indian cities and continues to lead the conversation on sustainable health, fitness and wellness transformation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Tara Devi’s Journey from SHG Member to Community Leader Signals Ambuja Cements Commitment to Women Led Rural Transformation

    With help from her SHG federation, Tara Devi secured an interest free ₹1 lakh loan for her son’s medical education after he ranked 31st in NEET Himachal Pradesh, showcasing how Ambuja Cements rural empowerment model turns women into catalysts for intergenerational change.

    Tara Devi joined her local SHG in 2020 when her household income was uncertain and options felt limited. She was not looking for charity. Like many women in her village, she wanted a way to secure savings, access loans, and learn how to manage her household’s finances more confidently. Over the months, her SHG became a space where knowledge, solidarity, and problem solving took root. As she grew more involved, Tara was elected to represent her group at the federation level, a cluster body that brings multiple SHGs together under a shared vision.

    In 2025, Tara’s elder son Gaurav secured the 31st rank in the NEET examination for Himachal Pradesh. His success brought pride, but it also brought worry. The family could not afford the fees for medical college. Instead of withdrawing or losing hope, Tara brought her concern to a regular federation meeting. What followed was a quiet, powerful act of collective support. The federation members discussed, agreed, and approved an interest free loan of ₹1 lakh to help Tara fund her son’s admission into medical college.

    This was not a special favour. It was a community backed mechanism, built on shared savings, mutual accountability, and collective decision making. That same day, the federation passed a resolution. Any SHG family whose child clears a national competitive exam will be considered for similar support. It was a declaration of intent. That no child with the talent to succeed should be stopped by the lack of money.

    Ambuja Cements, part of the Adani Portfolio, has for years invested in this SHG to Federation model. It is built on layered capacity building, starting with small savings and loan groups at the village level and expanding into federated institutions that are trained in financial management, digital tools, leadership practices, and rights based engagement. What makes this model unique is that decision making is decentralised. Women like Tara, who were once first time savers, now evaluate loan proposals, support other families, and create internal policies that reflect local needs.

    Tara’s journey is only one of many emerging from these federations. Across several districts, women are using their collective strength to support education, health emergencies, livelihood expansions, and social support. They are creating systems that work beyond the life of any one programme or funder.
    Ambuja Cements approach is not to intervene with charity, but to equip communities to make their own decisions. The company’s rural initiatives go beyond financial support to include modules on digital literacy, access to government schemes, leadership skills, and entrepreneurship pathways for women and youth.

    Banjan is no longer a village where women depend on external advice. It is now a place where women set their own rules, run their own institutions, and invest in the next generation. Gaurav’s admission to medical college is not just a family success. It is a village wide investment. And it began with one SHG, led by a mother who decided to take the first step five years ago.
    This story reflects a larger shift in rural development, one where SHGs and Federations are becoming trusted spaces for action. Where financial tools are not limited to banks, but managed by women. And where institutions like Ambuja Cements are enabling this change not through visibility, but through long term consistency.
    Tara Devi’s journey is no longer just hers. It now belongs to every young student in her village who dreams beyond their means and every woman who now knows that leadership can begin with a savings book, a weekly meeting, and the confidence to speak up.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • India Buries the Bargain Only Myth: Diwali 2025 Sales Signal the Rise of Premium First Shoppers

    Anubhav Pandey, Chief Strategy Officer at Consortium Gifts, explains how a ₹6.05 lakh crore festive surge driven by GST reform, influencer culture and easy credit has redefined Indian consumer psychology for good.

    India’s festive season in 2025 marked more than a celebratory surge. It signaled a turning point in how the country shops, as Diwali sales crossed an unprecedented ₹6.05 lakh crore. The conventional wisdom that India is a value-only market has been fundamentally challenged. From gold jewellery to luxury vehicles, and from high-end skincare to smart home decor, the numbers indicate a deeper behavioural shift. A new Indian shopper is emerging, one who seeks premium experiences, not just price-based utility.
    Independent estimates project India’s luxury goods market to reach USD 12.1 billion or approximately ₹1.06 lakh crore by 2025, reflecting how premium is no longer the preserve of a niche elite. On Dhanteras alone, gold and silver purchases accounted for nearly ₹60,000 crore, a 25 percent increase over last year. Passenger vehicle makers also saw festive season surges of 15 to 35 percent year on year. Clearly, it was not just about more spending, but spending differently.

    A key shift was the timing and platform of shopping. This year, millions of Indians began buying earlier and online. Platforms like Amazon India, Flipkart, Nykaa and Tata Cliq reported early spikes in premium categories like beauty, fashion and home accessories. This longer online window allowed shoppers to explore, compare and indulge in aspirational choices. The compressed last-minute rush was replaced by intentional discovery.
    Social media platforms, particularly Instagram and YouTube Shorts, played a powerful role in shaping premium aspirations. Creators across Tier 1 to Tier 3 cities converted festive markets and products into highly visual content. Hashtags like #FestiveHaul and #LuxuryUnboxing drew millions of views. Gifting was no longer just functional; packaging, curation and presentation elevated even mid-range goods into premium experiences. Influencers turned storefronts into showrooms and purchase moments into social status displays.

    A persistent misconception is that only metros like Mumbai, Delhi and Bangalore drive luxury demand. However, festive sales data tells a different story. Tier 2 and 3 cities accounted for a significant portion of premium orders. Silver coin sales and puja articles rose by 35 to 40 percent in cities like Indore, Lucknow and Coimbatore, enabled by better delivery logistics and localised content targeting.
    Payment innovation was another structural driver. Buy Now Pay Later (BNPL) options, zero-cost EMIs and flexible credit enabled first-time premium buyers to justify their purchases. From premium skincare on Purplle to statement furniture on Pepperfry, the ability to pay in instalments converted intent into action. Fintech platforms such as ZestMoney and LazyPay saw significant user uptick during the festive window.
    Underlying this behaviour was a pivotal economic reform. On 22 September 2025, India rolled out GST 2.0, streamlining tax slabs and reducing rates on key consumer durables. The top slabs were simplified to 5 and 18 percent, replacing the earlier 5, 12, 18 and 28 percent structure. This cut GST on small cars, televisions and appliances, making them up to ₹1.3 lakh cheaper. The direct consumption boost is estimated at ₹70,000 crore, with an overall demand impact of ₹1.98 lakh crore. Products that were once aspirational moved into the affordable zone.

    Yet, the definition of premium has evolved. Shoppers no longer equate premium solely with global brands or high prices. They seek ethical sourcing, personalised packaging, experiential service and aesthetic appeal. For example, handcrafted gifting kits from Bare Necessities or recycled-metal decor from Chumbak were perceived as premium not for their cost but for their story.
    Physical markets also adapted. Local stores in cities like Jaipur and Pune invested in decor, lighting and store design to make their spaces more “Instagrammable.” Merchants collaborated with local creators to make short videos, effectively turning markets into content stages. This was not just footfall marketing but emotional experience creation.
    However, this premium boom hides a challenge. Many brands that won big during Diwali might fail to retain these new customers. The festive spike is often transactional. Post-purchase engagement, community building and brand storytelling are critical to transforming one-time buyers into loyalists. Without these, the premium moment risks becoming a one-off blip.

    India’s shoppers are not simply spending more. They are spending smarter, driven by credit access, content exposure and tax-led affordability. Diwali 2025 may be remembered as the festival where the value-first Indian consumer made way for the premium-first mindset. In doing so, the market shifted from asking, “What’s the price?” to “What’s the experience?”
    As gold and silver continue to dominate rituals and investment, and aspirational goods become more accessible, the Indian market is being permanently reshaped. Brands that focus on emotional storytelling, seamless purchase journeys and responsible premium will define the future.
    Prittle Prattle News is proud to feature this insight-rich analysis featuring you virtuously, bringing you closer to the voices shaping India’s evolving economic narrative.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Not Just a Tie-Up: Harmanpreet Kaur Joins Omaxe in a Shared Mission to Empower Through Sport

    The announcement comes as Omaxe prepares to deliver a new international cricket stadium in Delhi, its first in over 140 years, and expands real estate developments in Chandigarh, Dwarka, and Ludhiana designed around athlete support, grassroots outreach, and public sport infrastructure. Harmanpreet Kaur’s appointment also puts a spotlight on women-led participation in sports, as Omaxe launches programs to promote talent development, community-based training, and visibility for young players beyond metros.

    Omaxe Ltd. has announced the appointment of Harmanpreet Kaur, captain of the Indian women’s cricket team, as its Brand Ambassador. This decision reflects Omaxe’s belief that sports and world-class infrastructure play a vital role in community development, economic opportunity, and nation-building. Rather than a conventional celebrity endorsement, the move is shaped by shared values of resilience, leadership, and a belief that the right spaces can turn ambition into profession.
    Omaxe’s vision goes beyond real estate and square footage. The company is designing spaces that support sport, culture, and community advancement. One of its most ambitious efforts is The Omaxe State in Delhi, a destination that integrates retail, hospitality, and athletic infrastructure with public accessibility. Alongside, its Punjab-based developments like Omaxe New Chandigarh continue to shape vibrant townships with modern planning and integrated facilities.

    Harmanpreet Kaur’s appointment reflects this evolution. As Indian sport, particularly women’s cricket, continues to reach new heights, Omaxe intends to support this movement through platforms that empower athletes with visibility, access, and infrastructure. This includes a planned international cricket stadium in Delhi, the first to be developed in over 140 years, which marks a major milestone in how Indian cities support professional sports.
    Being from Punjab, I have always felt a deep connection to the spirit of its people and the places that shape us,” Harmanpreet said. “Omaxe’s presence in Punjab and its vision for world-class infrastructure give me great hope for the next generation. Projects like The Omaxe State in Delhi reflect how thoughtful development can create opportunity through sport. I am proud to be part of this journey.

    Mr. Mohit Goel, Managing Director of Omaxe Ltd., added, We welcome Harmanpreet to the Omaxe family with great pride. Her leadership and impact resonate with our values. This appointment is about more than visibility. It is about building infrastructure that encourages young athletes, supports women in sport, and boosts local economies. We believe real estate must go beyond homes. It must offer platforms that support livelihoods, talent, and national pride.
    The partnership will include programs for grassroots sport, athlete development, and community engagement. A strong emphasis will be placed on young girls and women, encouraging participation in sport through on-ground facilities and events hosted within Omaxe’s integrated projects. Through BeTogether, Omaxe’s new PPP and co-development venture, the company will also explore new models that bring private infrastructure into public spaces with long-term sustainability.

    In addition to The Omaxe State and Omaxe New Chandigarh, the company is also developing Omaxe Chowk in Delhi’s Chandni Chowk and other large-scale townships in Ludhiana and Faridabad. These destinations combine commerce, leisure, and public space, redefining how modern cities engage with real estate. With Harmanpreet’s presence, Omaxe aims to strengthen the link between its projects and a new generation of aspiring Indians who see sport as more than recreation, as a viable profession and path to recognition.
    A short video promoting the partnership is also live on Omaxe’s official social media platforms. It traces Harmanpreet’s journey from grassroots beginnings to national leadership, reinforcing the idea that strong environments create strong athletes. Watch the video here: https://www.instagram.com/reel/DQgYjzmibKg/

    About Omaxe
    Founded in 1987, Omaxe Ltd. is among India’s leading real estate companies. Listed on the NSE and BSE since 2007, it has delivered over 140 million sq ft of projects across 31 cities in 8 states including Punjab, Delhi, Uttar Pradesh, Madhya Pradesh, Haryana, and Rajasthan. Its developments span residential townships, commercial complexes, and mixed-use destinations. Key landmarks include Omaxe Chowk in Delhi, Omaxe New Chandigarh, and World Street in Faridabad. With a focus on large-scale impact, the company continues to build infrastructure that supports modern living, local economies, and cultural connectivity.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • India and the United States Advance Tech and Trade Ties at New York Roundtable Hosted by the Consulate General, Primus Partners and Meridian International

    Held in New York City and hosted by the Consulate General of India with Primus Partners and Washington based Meridian International Center, the roundtable brought together senior leaders including Union Minister Smriti Irani, Primus Partners CEO Nilaya Varma, and global experts from academia and industry to drive the next phase of India and United States cooperation across innovation, clean energy, defense production, ethical artificial intelligence and talent mobility under the Mission 500 initiative

    In a powerful demonstration of diplomatic momentum and strategic clarity, India and the United States have reaffirmed their shared commitment to co-develop and co-deliver outcomes in critical areas of global leadership. A high-level roundtable titled From Traction to Transaction: Bridging the Gap was hosted by the Consulate General of India in New York, with co-hosting support from Primus Partners and the Meridian International Center. The session drew influential voices from government, business, and academia to move beyond dialogue and accelerate real-world collaboration.
    The roundtable was anchored in the broader vision of Mission 500, a bilateral effort to double India United States trade to USD 500 billion by 2030. From clean energy and AI to defense manufacturing and higher education, discussions reflected a maturing partnership with a focus on results.

    Union Minister for Women and Child Development and Minority Affairs, Smriti Irani, offered a candid and forward-looking address during the session. She emphasized the need for bilateral trust built on mutual strength, not dependency. “India and the US don’t need a handshake. They need a steel frame of trust. A partnership grounded in shared ideals and respect for each other’s capabilities. Not one shaped by hierarchies of the past but focused on building a future of equal purpose,” she stated.
    Nilaya Varma, Co-Founder and CEO of Primus Partners, echoed this sentiment with a delivery-oriented focus. “Talk is easy. What matters is turning ideas into impact. This dialogue was not just a gathering. It was a working session to move beyond plans and into execution,” he remarked.
    Key sessions throughout the day focused on four strategic pillars:

    1. Innovation and Deep Tech: Participants discussed how the two countries can jointly shape the global technology landscape through cooperation in artificial intelligence, cybersecurity, and emerging technologies. There was strong alignment on the need to co-develop ethical standards in AI governance, rooted in democratic values and mutual accountability.
    2. Defense Collaboration and Manufacturing: Referencing the progress of the GE HAL jet engine co-production and the Initiative on Critical and Emerging Technologies (iCET), leaders called for new forms of bilateral industrial collaboration in defense and aerospace. Regulatory harmonization, joint R&D, and defense corridors were cited as key areas of near-term focus.
    3. Investment and Supply Chain Integration: Experts stressed the urgency of diversifying supply chains and enabling cross-border capital movement. This includes expanding digital infrastructure investments and aligning policies to facilitate joint ventures in priority sectors such as electronics, semiconductors, and renewables.
    4. Education, Talent, and Mobility: Policymakers and education leaders highlighted the importance of creating a sustainable India United States knowledge corridor. Proposals included expanded university partnerships, student exchange programs, and skills training focused on future industries.

    The conversation on responsible technology drew strong interest, particularly around data sovereignty, ethical AI, and transparency in algorithmic systems. Both nations reaffirmed their role as democratic anchors capable of developing a tech architecture that respects human rights and safeguards national interests.
    The roundtable’s outcomes also included renewed calls to establish permanent bilateral working groups focused on results, not rhetoric. Industry leaders advocated for mechanisms to accelerate pilot projects, public-private partnerships, and rapid policy prototyping.

    The participation of high-ranking academic voices from both countries further strengthened the call for a globally integrated approach to innovation. Delegates from leading universities in India and the United States discussed building dual-degree programs, research fellowships, and innovation sandboxes that would allow talent to move fluidly across borders while staying rooted in local context.
    The event also served as a showcase of India’s expanding global engagement strategy. As both countries position themselves at the center of the future digital and industrial economy, the tone of the roundtable marked a shift from mutual admiration to mission-focused alignment.

    As India’s presence in global trade and tech expands, its collaboration with long-standing partners like the United States will be increasingly defined by mutual delivery. Rather than speaking of shared goals, the emphasis is now on shared accountability.
    In that spirit, both sides concluded the dialogue with a commitment to meet again within the fiscal year to assess tangible progress on collaborative goals. The roadmap forward includes pilot projects in climate tech, new age manufacturing, and digital infrastructure, backed by joint capital and transparent governance frameworks.

    About Primus Partners
    Primus Partners is one of India’s leading management consulting firms with presence across India, the United States, the UAE and Saudi Arabia. Built on the philosophy of Idea Realisation, the firm bridges strategy and execution to deliver long-term impact in both the public and private sectors.
    About Meridian International Center
    Based in Washington, D.C., Meridian International Center is a non-profit diplomacy and global leadership institution that strengthens engagement between the United States and the world through leadership exchanges, dialogue programs and training for emerging global voices.

    About the Consulate General of India, New York
    The Consulate General of India in New York represents the Government of India and works to promote trade, investment, culture, education and public diplomacy between India and the United States, with jurisdiction over several states in the U.S. Northeast.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Excellent Publicity Brings the Nayak Story to Life by Appointing 14-Year-Old Yug Parikh as CEO for a Day

    To celebrate its 14th anniversary on 1st November 2025, advertising agency Excellent Publicity handed over its top seat to teenager Yug Parikh for a day, while announcing its transition into an ad-tech platform and launching a nationwide Student Entrepreneurship Program aimed at preparing young talent for careers in advertising and media

    When most agencies turn 14, they usually mark the occasion with cake and company-wide thank you posts. Excellent Publicity chose something far more ambitious. It handed over the reins to a 14-year-old.
    In a moment that echoed the energy of the film Nayak, Excellent Publicity invited teenager Yug Parikh to serve as CEO for a day. The symbolic move wasn’t just about headlines. It was a declaration that ideas have no age, and that the future of advertising belongs to the curious, the courageous, and the young.

    The one-day leadership handover was the centrepiece of the company’s 14th anniversary, celebrated on 1st November 2025. It also set the stage for Excellent Publicity’s next chapter as it shifts from being a leading media agency into a full-scale ad-tech platform. Alongside the CEO moment, the company announced a new national initiative aimed at students: the Student Entrepreneurship Program, which combines industry exposure with structured learning.
    “At 14, you’re not old, you’re bold,” said Vaishal Dalal, Co-founder of Excellent Publicity. “We’re not just changing our colours or branding. We’re rethinking how we represent ourselves, our future, and who we build it with.”

    Yug Parikh, who took over the CEO chair for the day, sat in on leadership meetings, brainstormed with department heads, and led discussions on how brands can better engage Gen Z and Gen Alpha. Sharing his experience, he said, “It was exciting to sit in the CEO’s chair, but even more exciting to be taken seriously. At Excellent Publicity, I learned that imagination and courage matter more than age. Staying curious is how companies stay young.”
    The initiative struck a chord not just with the agency team but with audiences and clients across the ecosystem. The post on LinkedIn went live under the hashtag #14YearsOfEP and sparked conversations about youth empowerment in creative industries.

    But the day wasn’t just about symbolism. It was also about structure. Excellent Publicity used the moment to unveil its Student Entrepreneurship Program, a hybrid model of webinars, workshops, and campaign-based learning modules. The goal is to introduce university students and early-stage entrepreneurs to the full spectrum of advertising not just digital marketing, but also offline media, sports and entertainment partnerships, OOH, and experiential formats that shape brand visibility at scale.
    As younger generations often enter the industry with a social-media-first lens, Excellent Publicity aims to widen that perspective. By exposing them to real case studies, execution strategy, media planning and campaign measurement, the program will help participants learn how multi-channel advertising ecosystems actually function.

    The agency’s leadership believes this program is part of a larger transformation. After 14 years of building media plans for some of India’s fastest growing brands, Excellent Publicity is now developing tools and systems that will help brands and agencies plan, buy and measure campaigns in a faster and more data-driven way. The ad-tech evolution is already underway and will continue through 2026.
    The 14-year milestone also marks a change in mindset. It’s not just about what the company has accomplished, but about who it wants to build with. Young talent. Student voices. Ideas that feel fresh because they come from a place of lived experience and native digital fluency.
    As Excellent Publicity enters its 15th year, its message is clear: age is not a metric of caution, but a chance to start asking better questions. With new tools, new formats and a new generation of leaders entering the room, this agency is building for what comes next not just for what has always been.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.