Prittle Prattle Pr

Category: Lifestyle

  • Fragrance Meets Fame: Mahesh Babu Leads Denver’s New Autograph MB Campaign

    With Monday Magnet, Saturday Sunset, and Wicked Wednesday, the campaign celebrates style for every side of the modern man.

    Denver, one of India’s most loved fragrance brands, has unveiled its latest brand film with actor Mahesh Babu, spotlighting the Autograph MB Collection, a signature range that captures confidence, class, and individuality in three distinctive variants: Monday Magnet, Saturday Sunset, and Wicked Wednesday.

    Each fragrance in the collection is designed to match a different facet of modern masculinity from weekday ambition to weekend flair. The campaign film, featuring Mahesh Babu, takes viewers through these transformations, establishing him not just as the face, but the spirit behind the line.

    With Mahesh Babu, we’ve created more than a campaign, it’s a lifestyle statement,” said Saurabh Gupta, MD & CEO, Denver. The Autograph MB range celebrates personality, power, and polish qualities that Mahesh naturally embodies.

    The film is now streaming across digital platforms, with a rollout plan that includes TV, retail displays, and influencer activations. With the Autograph MB launch, Denver reinforces its stronghold in the men’s fragrance market blending star power with olfactory craft.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Where Sport Meets Stay: Omaxe and IHCL to Build India’s First Stadium Hotel in Delhi

    India’s first hospitality project integrated with a 30,000-seater stadium to feature luxury rooms, club facilities, and event spaces.

    In a landmark collaboration set to reshape India’s sports and hospitality landscape, Omaxe Group and Indian Hotels Company (IHCL) have announced a new Gateway hotel at The Omaxe State in Dwarka, Delhi. The 158-key property will be India’s first hotel located within an international sports stadium complex.
    The Gateway hotel will be part of a sprawling 50-acre development that includes Delhi’s upcoming 30,000-seat international stadium. Designed to serve both event-based and year-round tourism, the hotel will feature stadium-facing suites, contemporary guest rooms, all-day dining, a fitness centre, and expansive banqueting and event spaces.

    Puneet Chhatwal, Managing Director and CEO of IHCL, said, “We are excited to partner with the Omaxe Group for the launch of a Gateway hotel in the capital. With its strategic location and integrated sports and entertainment offering, this project will redefine how guests experience hospitality in Delhi.”
    The Gateway property will also form part of one of India’s largest private sports and recreational clubs, offering access to over 50 facilities including swimming pools, tennis courts, fitness studios, and coworking zones. This positions the project as a unique lifestyle and business destination for both residents and visitors.

    Mohit Goel, Managing Director of Omaxe Group, added, This hotel marks a defining moment for Delhi’s real estate and hospitality ecosystem. Together with IHCL, we are creating a space that blends international sports infrastructure with global-standard guest experiences.

    The partnership is expected to strengthen the appeal of The Omaxe State as a multifaceted urban development, supporting business, leisure, sports, and community life in India’s capital.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • From UT Collabs to Global Creative Direction: KAWS Joins UNIQLO in First Artist-in-Residence Role

    The Fall/Winter 2025 season marks a new era for UNIQLO LifeWear, with KAWS shaping product design, exhibitions, and global art engagement.

    UNIQLO has announced that world-renowned artist and designer KAWS will be its first-ever Global Artist in Residence, marking a significant evolution in the brand’s longstanding relationship with the contemporary art world.
    This new role expands KAWS’ collaboration with UNIQLO far beyond product design. For the upcoming Fall/Winter 2025 season, he will contribute to every layer of the LifeWear ecosystem from limited-edition apparel and graphic art to global exhibitions, cultural storytelling, and creative activations across UNIQLO’s retail platforms.

    The announcement was made ahead of UNIQLO LifeWear Day in Tokyo, a global event where the company showcases upcoming collections and brand innovations. In celebration of the announcement, a limited-edition KAWS UT collection featuring three T-shirt designs and a special art book was unveiled and released globally on the same day.

    “This new position gives me an incredible opportunity to explore creativity in unexpected ways,” said KAWS (Brian Donnelly). “I’ve always appreciated UNIQLO’s democratic approach to art and design, and I’m excited to build on that with a new level of depth and impact.”
    The Artist in Residence program aims to bring a deeper sense of cultural relevance and artistic integrity to LifeWear UNIQLO’s guiding concept of creating simple, high-quality clothing for everyone. By formalizing KAWS’ creative involvement, UNIQLO is reinforcing its commitment to merging global fashion with art, accessibility, and personal expression.

    With this announcement, UNIQLO is not just extending a collaboration, it is institutionalizing art as part of its product philosophy. KAWS’ influence will span UT graphics, store installations, future product lines, and curated art experiences across markets, further cementing UNIQLO’s unique positioning at the intersection of lifestyle and visual culture.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • India’s Top Modelling Talent Heads to Bengaluru as Phoenix Mega Model Hunt 2025 Begins

    With industry icon Prasad Bidapa mentoring and over 2,000 entries already in, the hunt for India’s next runway stars begins at Phoenix Mall of Asia on 28 September.

    India’s Top Modelling Talent Heads to Bengaluru as Phoenix Mega Model Hunt 2025 Begins
    With industry icon Prasad Bidapa mentoring and over 2,000 entries already in, the hunt for India’s next runway stars begins at Phoenix Mall of Asia on 28 September.
    Phoenix Mega Model Hunt 2025, one of India’s most prominent fashion talent platforms, is set to begin its Bengaluru auditions on 28 September at Phoenix Mall of Asia, Yelahanka. Backed by over 2,000 pre-event registrations and guided by renowned fashion mentor Prasad Bidapa, the competition is expected to draw aspiring models from across the country.

    Now in its second edition, the Phoenix Mega Model Hunt continues to serve as a national launchpad for young talent seeking visibility in the fashion and entertainment industries. The grand finale will take place at the same venue on 4 October, offering winners mentorship, exposure to top fashion scouts, and a platform to begin their professional journey.
    Prasad Bidapa, the veteran stylist and choreographer leading the initiative, has played a pivotal role in shaping India’s modelling landscape. His mentorship is expected to give contestants not only catwalk training but also deep insights into grooming, portfolio development, and personal branding.

    Speaking on the launch, a Phoenix representative shared, “This is more than just a talent contest. It’s a commitment to giving the next generation of Indian models access to industry mentorship, exposure, and growth. We’re proud to have over 2,000 entries already and we’re just getting started.”
    Open to all aspirants aged 18 to 28, the auditions are designed to be inclusive, with a focus on individuality and potential rather than prior experience. Winners will receive professional development support and national exposure through Phoenix’s network and media coverage.

    With the fashion and influencer economy growing in India, the Phoenix Mega Model Hunt 2025 arrives at a time when modelling is becoming a serious and structured career path for young Indians. The partnership with Phoenix Mall of Asia, one of Bengaluru’s largest premium lifestyle destinations, also signals the fusion of high fashion and high footfall.
    Registrations remain open for walk-ins on 28 September.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Indian modernists and new voices come together in Soulmate, curated by Renu Khera at Bikaner House

    Galerie Nifa’s upcoming New Delhi exhibition, running September 7–10, spans painting, sculpture and mixed media, weaving modern masters with contemporary and Warli traditions under Khera’s curatorial vision

    The Indian art world will see a rare dialogue across generations next week when Galerie Nifa opens Soulmate at Bikaner House. The exhibition, curated by Renu Khera, combines works from legendary modernists, recognised contemporary figures, and emerging artists, positioning art as both cultural anchor and personal companion.
    The exhibition includes contributions from names long associated with the modern movementM.F. Husain, S.H. Raza, Ram Kumar, B. Prabha, A. Ramachandran, Krishen Khanna, Manu Parekh, Shanti Dave and G.R. Iranna. Alongside these, the show also brings forward younger and mid-career artists whose work reflects contemporary concerns in form, media and subject.

    A special focus is reserved for Balu Jivya Mashe, son of the late Padma Shri awardee Jivya Soma Mashe, who introduced Warli art to the global stage. Balu Mashe’s canvases extend the family legacy, using rural life and spirituality to reassert the relevance of tribal traditions in present-day visual culture.

    Khera describes the exhibition as deeply personal, shaped over years of collecting and curating. The selection spans paintings, sculptures and mixed media works, creating conversations between modernism and tradition, urban experimentation and indigenous practice.

    The exhibition will run from September 7 to 10, 2025, with parallel programmes including guided tours by Khera, artist talks and interactive workshops, reflecting Galerie Nifa’s effort to make art accessible to a wider public.

  • Vintage sarees reimagined as couture: Swa Signature Style launches in Bengaluru

    At The Bangalore Room, Co-Founders Rekha B S and Pooja Sahai unveiled organic lehengas, hand-embroidered bridal wear and accessories under a sustainable fashion ethos

    A new chapter in India’s sustainable fashion movement opened this week as Swa Signature Style made its Bengaluru debut. The label, co-founded by Dr. Rekha B S and Pooja Sahai, is carving its identity by turning vintage sarees and heritage fabrics into couture pieces for a modern audience.
    At the launch event held at The Bangalore Room, the brand presented its first collection. On display were organic lehengas, reinvented ensembles from repurposed sarees, hand-embroidered bridal wear, and artisanal accessories including jewellery, belts and bags. Each piece emphasised craftsmanship rooted in Indian traditions while responding to the growing demand for eco-conscious design.

    The highlight of the evening was a bridal lehenga built from geometric weave handloom fabric, a khadi blouse, and a cotton dupatta all finished with detailed embroidery and motifs that paid homage to Gujarat’s textile heritage. Co-Founder Dr. Rekha B S described the ensemble as “a fresh take on classic motifs, grounded in heritage yet styled for contemporary brides.”
    For Pooja Sahai, the event was an opportunity to position Swa as part of a wider sustainability movement. She emphasised the label’s philosophy: “Every design is an attempt to extend the life of fabric, and to give cultural textiles a new purpose on global runways.”

    The event also included the unveiling of the Swa Signature Style logo, a bold navy design that the founders said reflects confidence and continuity. A panel discussion on styling for professionals rounded out the evening, signalling that the brand intends to appeal to a wide spectrum of consumers from brides to working women seeking sustainable style.
    With Bengaluru as its starting point, Swa Signature Style has announced plans to build a footprint in other metros, positioning itself in a niche that connects luxury couture, heritage textiles, and conscious fashion.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Oriflame Expands Optimals Line With Hydra Radiance Range, Aiming for Simple and Effective Skincare

    The Swedish beauty company says the products focus on hydration, barrier strength, and microbiome balance, reflecting the global shift toward ‘skinimalism’

    Stockholm, September 2025 Swedish direct-selling beauty brand Oriflame has expanded its Optimals portfolio with the launch of the Hydra Radiance range, placing its bet on consumers who prefer pared-down but reliable skincare.
    The new line includes day and night creams, a serum and an eye cream. Each product has been developed to target three priorities of modern skincare: sustained hydration, reinforcement of the skin barrier, and balance of the skin’s microbiome. Company representatives described the range as part of the wider global move toward “skinimalism,” a trend that emphasises fewer steps and multifunctional products over elaborate routines.

    Oriflame’s Optimals line has been a long-standing presence in its catalogue, positioned as a science-based skincare collection rooted in natural ingredients. The addition of Hydra Radiance reflects the company’s effort to stay relevant in an increasingly competitive skincare market where consumers are more selective about formulations and results.

    The brand, which operates across Europe, Asia and Africa, has also noted that its Indian customer base has been especially receptive to multi-benefit products that combine hydration with protection against environmental stress. With Hydra Radiance, Oriflame says it aims to meet those expectations while presenting its version of a modern, streamlined routine.

    Industry analysts suggest that the launch is timely. With inflation driving consumers to seek value, and younger audiences rejecting complicated regimens, a focused range like Hydra Radiance gives Oriflame a stronger position in conversations about affordable, effective skincare.
    For Oriflame, the release underlines its larger strategy: using its Optimals brand to bridge science, nature and consumer demand, while staying aligned with emerging lifestyle shifts.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Back to Baalpan Turns Childhood Memories into a Carnival Experience for Today’s Families

    Created by Monieka Khanna, Neha Sarna, and Jasbir Saini, the Gurugram debut brought Indian games, schoolyard fun, and 90s nostalgia to life, with plans to take the concept across the country

     Families in Gurugram recently stepped into a space that felt both new and deeply familiar as Back to Baalpan opened its gates for the first time. Marketed as India’s first nostalgia-powered carnival, the event recreated the joys of childhood for adults while offering a discovery of traditional play for children who have grown up in a digital-first world.
    Conceptualised by Monieka Khanna, Neha Sarna, and Jasbir Saini, the carnival aimed to blend innocence, fun, and togetherness. The team explained that the event was designed to revive a time before screens dominated leisure, when games like stapoo, marbles, and gilli danda defined afternoons, and when friendships were built over simple shared joys.

    The Gurugram edition featured curated zones where children and parents could play traditional Indian games, re-live schoolyard activities, and enjoy music and food inspired by the 90s. Parents described the event as a reminder of their own carefree days, while children found novelty in games they had only heard about from grandparents.

    The organisers said the success of the debut has encouraged them to take Back to Baalpan to more cities, beginning with a nationwide tour slated for November. Their vision is to make it a recurring experience that reconnects families with simple joys across India, one carnival at a time.
    For Gurugram’s families, the weekend was more than entertainment, it was an invitation to rediscover play, memory, and connection, reminding everyone that some of the best parts of growing up never truly leave us.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • From Indian Shores to Sri Lankan Sands: The Island Nation Pitches Itself as the Next Big Wedding Destination

    Ahead of the coming wedding season, Sri Lanka Tourism is reaching Indian couples with curated showcases in Mumbai, Ahmedabad, and New Delhi to present its coastal resorts, heritage backdrops, and bespoke luxury packages

    India’s wedding industry has long looked inward – from palaces in Rajasthan to beaches in Goa. But in recent years, young couples are looking just across the Palk Strait for something fresh yet familiar. Sri Lanka, with its mix of heritage temples, colonial mansions, and sun-soaked beaches, is quietly emerging as a neighbourhood rival to traditional Indian wedding destinations.
    Recognising the pull of India’s luxury wedding market, Sri Lanka Tourism is preparing a multi-city showcase this September, beginning in Mumbai before travelling to Ahmedabad and New Delhi. The events are designed to put Indian wedding planners, travel agents, and families face-to-face with the island’s leading resorts, boutique properties, and curated wedding specialists.

    From beachfront ceremonies in Bentota to heritage settings in Kandy and exclusive luxury retreats near Galle, the country is promoting itself as a place where proximity meets extravagance. The focus is on bespoke experiences that carry the grandeur of Indian weddings while offering the intimacy of an island escape.

    For Sri Lanka’s hospitality sector, this is more than a tourism push. It is about aligning with a cultural moment in India, where weddings are no longer just family functions but global events, blending tradition with curated luxury. By bringing its properties and packages directly to Indian buyers, Sri Lanka is making a statement: the island is not an alternative but a natural extension of India’s wedding imagination.

    With direct flights from most metros and cultural familiarity from cuisine to rituals – Sri Lanka offers what planners call a “home abroad.” And as Indian weddings continue to expand in scale, it may well be the next neighbour to claim a slice of the billion-dollar market.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.