Category: Lifestyle

  • From Anxiety to Awareness: AiR and Nyra Banerjee Dive into Mind Mastery in Soulful Dialogue

    Exploring the battle between thought and mindfulness, AiR shares the 14 monsters of the mind while Nyra Banerjee reflects on emotional chaos, seeking serenity in conversation and consciousness.

    In a deeply introspective episode of A Journey Within, spiritual teacher and Happpiness Ambassador AiR – Atman in Ravi sat down with actress Nyra Banerjee for a heartfelt exchange that ventured beyond everyday thought and into the core of human suffering and peace. Together, they examined the turbulent nature of the “Monkey Mind” and its transformation into the serene “Monk Mind” an inner shift that AiR believes holds the key to lasting peace, love, and what he spells as “happpiness,” with three Ps to signify pleasure, peace, and purpose.
    The episode opened with AiR presenting his concept of the 14 monsters of the mind powerful forces that anchor individuals in cycles of negativity, desire, and turmoil. He described how these inner enemies derail us from the present, making us chase illusions rather than experiencing life as it truly is.

    The sufferings in life that we endure are not because life is unfair to us,” AiR shared during the episode. “It is the mind that traps us in a vicious circle of fears, regrets, and desires. Our ability to silence this chaos of the mind can help us discover true happpiness. With gratitude and a sense of contentment, it is possible to achieve a state of peace and bliss. Further, if we discover the purpose of life, we can be in a state of eternal peace, love, and bliss.

    Nyra Banerjee, known for her vibrant presence in the entertainment world, shared her candid reflections on emotional turmoil and personal restlessness. Her conversation with AiR brought out her vulnerability as well as her curiosity for a deeper understanding of emotional wellbeing. “Talking with AiR is such a calming and healing experience,” she said. His stories and straightforward metaphors really help me see how being aware and finding contentment can turn that emotional chaos into a sense of peace.
    The dialogue between AiR and Nyra did not merely dwell in spiritual philosophy. It served as a practical blueprint for viewers to begin their journey toward self-awareness. AiR advocated for a shift from mental chatter to consciousness, encouraging people to observe their thoughts without becoming them. He offered mindfulness as the bridge that takes us from suffering to awakening.

    The episode concluded on a note of hopeful reflection, inviting viewers to pause and look within. AiR’s core message happpiness begins within resonated clearly throughout the conversation. His emphasis on discovering the purpose of life and shedding the illusions created by the mind offers an accessible path to mental clarity and spiritual peace.
    To watch the full episode, visit:
    https://youtu.be/RVItyE__Fqc
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.
  • From Homework to Hand‑Swings: Global Sports Pickleball Turns Mumbai Into a Weekend of Play

    At the Andheri Sports Complex on November 1–2, parents from leading schools trade routine for rallies as their children cheer from the stands.

    In a city that rarely slows down, Global Sports Pickleball (GSP) is serving up a refreshing break from routine. On November 1 and 2, 2025, the Andheri Sports Complex will transform into a vibrant celebration of family, fitness, and friendly competition as it hosts the much-awaited School Parents Pickleball Championship.
    Unlike conventional sports tournaments, this two-day championship is designed to celebrate connection. The event encourages parents to take to the court while their children become the loudest cheerleaders in the stands creating a festival of togetherness, laughter, and shared wins.

    Representing top institutions like Oberoi International School, Jamnabai Narsee International School, Aditya Birla World Academy, Utpal Shanghvi Global School, Shishuvan School, and Edubridge International School, Mumbai’s school parents are set to serve, volley, and rally for fun and camaraderie.
    “Pickleball is so much more than a game,” said Hemal Jain, Chief Architect for Pickleball Growth at Global Sports Pickleball. “This championship is about joy, community, and quality time. We want to give families something priceless memories made together.”

    The carnival-like atmosphere will feature food stalls, music, and engaging activities for children. From face painting and games to mini pickleball lessons, the event will ensure every family member has something to smile about.
    Shashank Khaitan, Bollywood Writer, Producer, Director and Co-Founder of Global Sports Pickleball, shared, “This is more than just sport. It’s about bringing people together through play. Watching parents and kids light up the courts with energy is what GSP is all about.”

    This initiative reflects the rapidly growing popularity of pickleball in India, a sport now gaining momentum for its inclusivity, easy learning curve, and multigenerational appeal. The School Parents Pickleball Championship stands as a perfect showcase of how sport can become a bridge between routine and recreation, education and emotion.
    As GSP continues its mission to make pickleball accessible, aspirational, and family-centric, this championship promises to set a new benchmark for community-led sporting experiences.

    About Global Sports Pickleball:
    Global Sports Pickleball is India’s premier full-stack pickleball solutions company. With 82 courts under its management across India and Dubai, the brand delivers end-to-end services including infrastructure, coaching, events, and equipment. Flagship properties include the Monsoon Pickleball Championship, Global Sports Pro & Challenger League + Grand Slam 2025, and the Indian Open 2026.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.
  • From Gym Fuel to School Meals: BeastLife Partners with Annamrita Foundation to Give Back

    With every order placed on its website, BeastLife will sponsor a mid-day meal for a child, starting October 16 in honour of World Food Day.

    BeastLife, one of India’s fastest-growing fitness and nutrition brands, has officially partnered with the Annamrita Foundation to support child nutrition across the country. Beginning October 16, every order placed on the BeastLife website will directly provide a high-protein mid-day meal to a child studying in a government-aided school.

    The initiative was launched in Mumbai on World Food Day, marking the signing of a Memorandum of Understanding between BeastLife and Annamrita Foundation. This partnership reinforces BeastLife’s commitment to community wellness beyond just personal fitness.

    Founded by Gaurav Taneja and Raj Vikram Gupta, BeastLife has grown rapidly with a mission centered around strength, consistency, and community. Through this collaboration, the brand extends its impact to nourish schoolchildren with meals designed to support their physical and cognitive development.

    Speaking about the initiative, Gaurav Taneja said that true strength lies not only in muscles but in contributing to a healthier society. He emphasized that every order now fuels two journeys, the customer’s personal health and a child’s access to nutritious food.

    Raj Vikram Gupta echoed this sentiment, highlighting the simplicity and impact of the program. Each purchase made through BeastLife not only supports the fitness goals of customers but also enables a child to live a healthier and stronger life.

    The Annamrita Foundation has long been recognized for its work in eliminating hunger and malnutrition among schoolchildren across India. Through this new partnership, it gains additional support in scaling its reach and ensuring more children receive meals that meet nutritional standards.

    The initiative aligns with a growing movement of purpose-driven entrepreneurship in India, where brands like BeastLife are choosing to lead with impact while growing sustainably. This collaboration exemplifies how e-commerce and social change can work hand in hand to address one of India’s most pressing challenges.
    By turning purchases into powerful acts of giving, BeastLife is offering a reminder that fitness is not just about building bodies, but about building a better future for the next generation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.
  • Tea Post Café Led by Darshan Dashani Brings Diwali Closer to Home With Apne Jaha Utsav

    From Ahmedabad to Jaipur, Tea Post cafés turn into festive hubs with chai, shayari, DIY workshops, and Diwali Baithaks, building a community-led celebration across India.

    This Diwali, Tea Post the homegrown tea café brand founded by Darshan Dashani is lighting up hearts and cities with its heartwarming nationwide campaign Apne Jaha Utsav Waha. Turning its 250+ outlets across 60+ cities into vibrant community spaces, the initiative brings chai lovers together through a celebration of stories, flavours, and culture.

    More than just décor, this campaign is about connection. From Ahmedabad to Jaipur, Tea Post cafés are being transformed into festive sanctuaries blending the timeless charm of chai with music, shayari, traditional snacks, and immersive workshops.
    The idea is simple but powerful: wherever your people are, there’s always a reason to celebrate.

    At the heart of this campaign lies the Diwali Baithak a series of free, open-to-all events that began in Ahmedabad on October 14 and are traveling through Rajkot, Surat, Jamnagar, and Jaipur, creating space for communities to share chai, make memories, and participate in lantern-making, diya painting, and more.
    The cafes are also hosting multiple engagement-led activities across stakeholders customers, franchisees, employees, and vendors. Whether it’s the Chai Sang Rishte contest where patrons share their chai stories, or the Rishton Se Roshan celebrations led by franchisees, or even the Hamara Tea Post Tyohaar video contest for staff every layer of the brand’s ecosystem is involved.

    Darshan Dashani, Founder of Tea Post, shared,
    Apne Jaha Utsav Waha is rooted in the moments that make festivals meaningful being with your people. Tea Post has always been more than a café. It’s a place where relationships grow over every cup of chai. This Diwali, we’re celebrating that togetherness not just with customers, but with our entire community across cities.
    Tea Post also honoured its vendors and landlords, recognising their contribution to the brand’s journey over the past 12 years. With over 15 signature chai varieties, paired with comfort snacks like samosas, maska buns, and theplas, Tea Post brings festive India closer to its chai ritual.
    Select cafés in Mumbai, Ahmedabad, Pune, Surat, Rajkot, Gandhinagar, and Vadodara are also hosting curated DIY workshops in candle-making, bookmarks, and ceramics to celebrate local creativity.
    What began as a small tea initiative has grown into a cultural movement. Tea Post isn’t just brewing chai it’s brewing community. And this Diwali, that community is more luminous than ever.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • Stylox Fashion Joins Akshay Kumar, Karan Johar on Pitch To Get Rich for Game-Changing Fashion Investment

    JioHotstar’s fashion business reality show, backed by Fashion Entrepreneur Fund and powered by Vimal, also features Manish Malhotra, Malaika Arora, and top Indian investors with ₹40 crore on the line for fashion startups.

    Stylox Fashion, one of India’s fastest-growing affordable menswear brands, is set to make a bold appearance on JioHotstar’s new business reality show, Pitch To Get Rich. Backed by the Fashion Entrepreneur Fund (FEF) and powered by Vimal, the show promises a ₹40 crore investment pool exclusively for fashion startups, putting the spotlight on entrepreneurs shaping India’s next wave of style.
    With a high-profile judging panel that includes Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, the show brings together India’s fashion icons and industry veterans to evaluate and invest in promising brands. Also joining the bench are leading business figures like Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar making this one of the most diverse investor lineups seen on Indian television.

    For Stylox Fashion, co-founded by Ritika and Vishal Mehra, this moment is more than just prime-time exposure. It’s a validation of their mission: to blend aspirational fashion with price accessibility for men across Tier 2 and Tier 3 cities. With 48 retail outlets across North India, the brand has already carved a niche by offering premium denim and casualwear at scale using fast-fashion cycles to launch a new collection every 10 days.
    Our presence on Pitch To Get Rich reflects how Indian consumers are rewriting the rules of fashion, said Ritika and Vishal Mehra. Feedback from icons like Akshay Kumar and Manish Malhotra reaffirmed that were designing for aspiration, but pricing for accessibility that’s what modern India wants.

    While the investment amount secured by Stylox Fashion remains under wraps until the episode airs, insiders hint at a substantial funding boost. The brand is already preparing for an industry showcase in early 2026 featuring Sukhbir Singh as their upcoming brand ambassador a clear signal of mainstream intent.
    With a D2C-focused retail strategy and immersive storytelling at the core of its marketing, Stylox Fashion is rapidly redefining the male fashion narrative blending affordability, desirability, and strong creator collaborations.

    This isn’t just about fashion , it’s about confidence, accessibility, and scale, the founders added. We’re building a brand that India’s new generation of men can truly call their own.
    As Pitch To Get Rich premieres on October 20 on JioHotstar, all eyes are on which brands will rise and how Stylox Fashion will take its next big leap from regional disruptor to national icon.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.
  • Gestures of Leisure for the Inner Circle: Consortium Gifts’ Diwali 2025 Boardroom Edition

    In this editorial selection, Prittle Prattle News reviews five refined gestures chosen for how they quietly shape Diwali within India’s business and media circles.

    There are gifts that carry sentiment. And then there are those that carry intent, unspoken but deeply considered. This Diwali, as corporate gifting moves from the expected to the exceptional, a handful of artefacts from Consortium Gifts signal a quieter form of celebration. Not festive excess, but private appreciation. These aren’t just objects, they’re gestures. Offered with care, chosen for a boardroom, a corner desk, a den, or a winter retreat.
    Here is our review of the five most carefully designed pieces from the Boardroom series, chosen not for noise, but for how well they sit with stillness, conversation, and late-night clarity.

    The Boardroom Dome Candle
    At first glance, it’s easy to misread this as just another decorative piece. But once placed, on a stack of hardcover journals, beside an armchair, or at the far edge of a dark teak writing table, the Boardroom Dome Candle settles into the room without introducing itself.
    Weighing in at 480 grams and cast in a rounded cement-finish shell, the candle contains natural soy wax and burns for 40-45 hours, offering a surprisingly slow melt and soft illumination. It’s unscented, which, contrary to expectation, works in its favour. There’s no forced lavender or holiday vanilla. Just the flicker of a flame and the ambient glow of concrete reflecting light.

    I lit it at 8:15 p.m. on a quiet evening, the kind when no tasks remain, but the mind still turns. By midnight, it had carved a small circle of calm in the room. No wax spill. No flicker panic. Just the quiet consistency of light, soft enough to think, bold enough to notice.
    The casing, in a way, is the real gift. Once the wax burns through, it can house keys, cufflinks, business cards, or a handful of notes left behind from a client lunch. It’s not flashy. It’s functional, long after the Diwali sweets are forgotten.
    If there is someone in your circle who works late, reads quietly, or holds space for themselves in silence, this is the piece for them. It doesn’t demand attention. It simply stays.

    The Boardroom Executive Golf Putting Set
    Not every golf lover waits for the weekend. Some of us make time in the margins.
    This putting set is designed for those moments. The wooden putter assembles in less than a minute. The target cup sits flat and stays in place. The weight of the balls is just enough to give feedback on each swing. You don’t need a course, just a hallway, a study, or an open stretch in the office.
    I used it near a window, on a low-pile rug. It didn’t turn me into a better golfer overnight. But it helped me slow down. The repetition brought a rhythm that cleared the mental noise.
    For anyone who misses the feel of grip and follow-through, this isn’t a gimmick. It’s a reminder that practice doesn’t need a scoreboard. It only needs a quiet space and a little time.

    The Boardroom Poker Set
    There’s a certain energy that only shows up when the chips hit the table. Not noise. Not celebration. Just focus. Friendly, quiet focus.
    This poker set captures that tone perfectly. The clay chips have the right weight, not for show, but for feel. The cards come in crisp black decks, clean-cut and easy to shuffle without slipping. Inside the hard shell case, everything has a place. Nothing feels thrown in. The dealer chip rests exactly where it should.
    What surprised me most wasn’t the build. It was the effect. We unpacked the set post-dinner. Within ten minutes, the conversation narrowed, the jokes got sharper, and the table became something more than a surface. It became the setting for memory.
    There are louder ways to gift a game. This one doesn’t need to raise its voice. It just works. And that’s what makes it worth giving.

    The Boardroom Bamboo Chess & Wine Tool Set
    There are gifts that open, and then there are ones that unfold.
    The Boardroom Bamboo Chess & Wine Tool Set arrives in a way that doesn’t announce its duality. At first glance, it appears to be a classic wooden chess box, bamboo-finished, brushed in subtle grain, with a weight that suggests it belongs near a study lamp or inside a club drawer. But lift the board, and what you find inside is unexpected: a full-bodied wine tool kit, concealed beneath the 64 squares.
    Inside rest four essentials, a drip ring, wine pourer, stopper, and a corkscrew, all nestled into the carved grooves beneath the kings and pawns. It’s clever without being gimmicky, and elegant without being loud. The magnetic closure is clean, the pieces surprisingly firm in the hand.

    I placed this set in the conference lounge on a Friday evening. By 6:45 p.m., a quiet game had begun, not over competition, but as a gesture. A bottle opened. Two glasses set. A discussion that had ended hours ago found a second wind. No grand reveals. No fuss.
    What makes this gift notable isn’t just its form, it’s the fact that it serves two kinds of evenings: the ones where conversation flows without structure, and the ones where strategy takes over. It suits both, the thinker and the connoisseur.
    There’s a reason chess has stayed through centuries, and wine through celebrations. Here, they meet without pretence.

    The Boardroom Bamboo Wine Tool Set
    Some gifts are used once. Others stay close to the cabinet, brought out on evenings that call for something quiet and well-made.
    This wine tool set arrives in a compact bamboo case. It holds four essentials: a corkscrew, stopper, pourer, and drip ring. Each tool fits into its place without excess or display. The case shuts with a soft magnetic close. It doesn’t draw attention to itself. It simply does its job, and does it well.
    I used it on a late Saturday evening. The pourer allowed for a slow, clean pour. The stopper sealed well enough to return to the bottle the next day. It felt precise, not flashy.
    What stood out most wasn’t how it looked, but how little effort it took to use. No unnecessary grip. No struggling with packaging. It’s not something you buy to show. It’s something you keep because it works, and because it lasts.
    A good glass of wine doesn’t need an audience. Neither does this.

    Conclusion
    A well-chosen gift doesn’t just honour a relationship, it marks time. It says, “we built something this year,” without the need for a card. Each piece in this review holds that intention. Whether it’s a flicker of candlelight on a desk, the click of chess pieces between meetings, or a wine case carried to an old friend’s home, these gestures don’t chase attention. They hold meaning.
    They’re not here to impress a room. They’re meant for the one person who’s earned their place in yours.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • From Kullu Wool to Anurag Gupta Merges Science and Style at Lakmé Fashion Week

    The Ode to Hokusai runway features India’s patented Indiwool Denim and bold silhouettes inspired by Japanese artist Hokusai

    Anurag Gupta presented his Winter Festive 2025–2026 collection “Ode to Hokusai” at Lakmé Fashion Week in partnership with the Fashion Design Council of India (FDCI), delivering a layered celebration of art, science, and Indian innovation. Inspired by legendary Japanese artist Katsushika Hokusai, the collection translates the energy and movement of his iconic wave motifs into sharply constructed silhouettes, experimental fabrics, and emotive forms.

    In a significant step for Indian textile engineering, the show also marked the debut of Indiwool Denim, the world’s first 100% Indigo-dyed Wool Denim developed in collaboration with IIT Delhi incubation and IndigoTex. Crafted from wool sourced in Kullu and Dharamshala, the fabric uses patented Plasma Technology to reduce water consumption and enhance durability, establishing a new benchmark for sustainable luxury.

    Rooted in Anurag Gupta’s core ethos of experimental, expressive design, each garment challenges norms merging structure with fluidity and precision with emotion. The collection reflected dualities: from sculptural bodices and architectural skirts to fluid drapes that echo natural movement. Hokusai’s influence was evident in each piece, inviting wearers to experience fashion not just as attire but as living art.

    Speaking on the collection, Anurag Gupta shared that Hokusai’s art captures both chaos and calm, a duality I’m deeply drawn to in my work. The designer described the show as an exploration of where memory, movement, and bold individuality meet on the runway.
    Beyond aesthetics, the showcase highlighted a forward-thinking vision of Indian fashion. Indiwool Denim’s introduction demonstrates how cutting-edge research and heritage craftsmanship can converge to redefine material innovation. Its launch at one of the country’s most celebrated fashion platforms signals the growing importance of technology-driven sustainability in design.

    “Ode to Hokusai” continues Anurag Gupta’s evolution as a designer unafraid to challenge convention transforming garments into multidimensional expressions and positioning Indian fashion at the intersection of intellect, tradition, and transformation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • From Kullu Wool to Indigo Waves: Anurag Gupta Merges Science and Style at Lakmé Fashion Week

    The Ode to Hokusai runway features India’s patented Indiwool Denim and bold silhouettes inspired by Japanese artist Hokusai

    Anurag Gupta presented his Winter Festive 2025–2026 collection “Ode to Hokusai” at Lakmé Fashion Week in partnership with the Fashion Design Council of India (FDCI), delivering a layered celebration of art, science, and Indian innovation. Inspired by legendary Japanese artist Katsushika Hokusai, the collection translates the energy and movement of his iconic wave motifs into sharply constructed silhouettes, experimental fabrics, and emotive forms.

    In a significant step for Indian textile engineering, the show also marked the debut of Indiwool Denim, the world’s first 100% Indigo-dyed Wool Denim developed in collaboration with IIT Delhi incubation and IndigoTex. Crafted from wool sourced in Kullu and Dharamshala, the fabric uses patented Plasma Technology to reduce water consumption and enhance durability, establishing a new benchmark for sustainable luxury.

    Rooted in Anurag Gupta’s core ethos of experimental, expressive design, each garment challenges norms merging structure with fluidity and precision with emotion. The collection reflected dualities: from sculptural bodices and architectural skirts to fluid drapes that echo natural movement. Hokusai’s influence was evident in each piece, inviting wearers to experience fashion not just as attire but as living art.

    Speaking on the collection, Anurag Gupta shared that Hokusai’s art captures both chaos and calm, a duality I’m deeply drawn to in my work. The designer described the show as an exploration of where memory, movement, and bold individuality meet on the runway.
    Beyond aesthetics, the showcase highlighted a forward-thinking vision of Indian fashion. Indiwool Denim’s introduction demonstrates how cutting-edge research and heritage craftsmanship can converge to redefine material innovation. Its launch at one of the country’s most celebrated fashion platforms signals the growing importance of technology-driven sustainability in design.

    “Ode to Hokusai” continues Anurag Gupta’s evolution as a designer unafraid to challenge convention transforming garments into multidimensional expressions and positioning Indian fashion at the intersection of intellect, tradition, and transformation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube.

  • This Festive Season, Royal Stag Blends Tech and Tradition with Rohit Sharma’s #CelebrateLarge

    With AI-generated video greetings and India’s T20 icons on board, the campaign introduces a digital-first way to celebrate.

    In a festive debut that redefines seasonal celebration, Seagram’s Royal Stag Packaged Drinking Water has launched its #CelebrateLarge campaign , merging India’s cultural fervour with cutting-edge technology. At the heart of this campaign stands Rohit Sharma, the face of Generation Large, now made hyper-personal with a unique AI-led greeting experience.

    Tapping into regenerative AI and voice synthesis, Royal Stag’s digital platform lets users craft customised festive video messages alongside a hyper-realistic rendering of Rohit Sharma. The experience mirrors organic conversations, transforming generic wishes into interactive, memorable moments.

    The campaign’s festive pulse continues with a 3D Festive Map , an immersive, AR-led visual canvas that celebrates India’s regional cultures. Users navigate through music, rituals, and gifting styles from across states , each pixel echoing Royal Stag’s “Live It Large” promise.

    Adding another experiential layer, India’s T20 Vice-Captain Suryakumar Yadav joins the campaign, curating lifestyle recommendations across gifting, food, music, and style. This bespoke advisory system serves Gen Z and millennial audiences who are driving the premiumisation of India’s celebratory culture.

    Backing this campaign is a strategic alliance with Gaana, where festive playlists echo the campaign’s sentiment. Yatish Mehrishi, CEO of Entertainment Network India Limited (ENIL), commented “Festivals in India are about culture, expression and togetherness , and music is what makes these moments even more special. This collaboration with Royal Stag reimagines celebration using technology and creativity.”

    Royal Stag has long positioned itself as the voice of a bold, expressive generation. This year’s campaign scales that philosophy using AI and digital storytelling, engaging audiences with authenticity and interactivity , while staying grounded in tradition.

    Users who generate greetings via the campaign microsite can also win prizes , including ICC T20 World Cup tickets , further merging the festive, cultural, and sporting experience.
    Seagram’s Royal Stag is the flagship packaged water brand from Pernod Ricard India, the Indian arm of global spirits giant Pernod Ricard, whose portfolio includes Chivas Regal, The Glenlivet, and Jameson Irish Whiskey. Known for innovations across categories, the group continues to invest in culturally resonant, tech-forward initiatives in India.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedInInstagram, and YouTube
  • Sir Vivian Richards, Brian Lara, and Global CEOs Tee Off at Cricket West Indies Golf Day in New Delhi

    Organised by TCM Sports and powered by IGPL, the Delhi event blended Caribbean cricket’s heritage with corporate networking at Qutub Golf Course

    The greens of Qutub Golf Course turned into a rare sporting stage as cricketing icons from the West Indies joined hands with industry stalwarts for the Cricket West Indies Golf Day, a landmark event that married the grandeur of cricket with the elegance of golf and corporate diplomacy.
    The gathering, hosted by Cricket West Indies (CWI), saw the presence of legends such as Sir Vivian Richards, Brian Lara, Sir Richie Richardson, and current stars like Shai Hope. It wasn’t just a walk down memory lane , it was a statement of intent from the Caribbean board to amplify its international outreach through meaningful, relationship-driven engagements.

    Golf, but make it cricket
    Golf may not be the Caribbean’s national sport, but at this curated affair, it became the medium for global collaboration. At the heart of the event was CWI CEO Chris Dehring, who believes that blending sport with corporate dialogue is not just an experience, it’s a strategy.
    “We see India as more than a market. It’s a connection of shared values, deep cricketing heritage, and potential partnerships that go beyond the pitch,” said Dehring. Under his leadership, the West Indies board has been actively engaging new audiences and markets, including innovative crossovers like this.
    The event was curated and executed by TCM Sports, a leading sports marketing agency based in India, with Lokesh Sharma, Managing Director at the helm. The activation also marked the brand presence of IGPL (India Glycols Limited) as the powering sponsor, underscoring the shift toward corporate-sport alignment.

    Power meets pedigree
    Participants included not only cricket fans but also top executives, investment leaders, and brand heads from across India. With a relaxed tee-off and curated networking zones, the day allowed senior business figures to engage with cricket legends in an unhurried, elegant atmosphere.
    Brands like Diageo and Kingfisher lent their experiential flair, while IGPL’s presence reinforced the relevance of green chemistry and sustainability in modern sport-backed events.
    This wasn’t just a sponsorship, it was storytelling. It echoed what cricket means to India and what legacy means to the Caribbean.

    A Caribbean wave in India
    From the moment Sir Vivian Richards swung his club to Brian Lara’s jovial banter with CEOs at the 18th hole, the event struck a balance between nostalgia and vision. Both Richards and Lara have, for decades, symbolised excellence beyond borders. Now, they play a different role cultural ambassadors of Caribbean confidence.
    The initiative also aligned with CWI’s larger ambition to position itself as a global cricketing partner, beyond bilateral tours and World Cup fixtures. The event in Delhi marked the first in a series of elite experiences the board is exploring in Asia.
    Shai Hope, current Windies captain and breakout performer, was among the youngest attendees, representing the changing face of Caribbean cricket. His presence brought contemporary relevance to an event that could have otherwise leaned too heavily on legacy.

    The India-Caribbean axis
    India has long shared deep-rooted affection for West Indian cricket from the Calypso charm of the 1980s to the explosive T20 alliances of recent years. Players like Chris Gayle and Andre Russell have become household names during their IPL stints.
    CWI’s Golf Day aims to build on this cultural capital, going beyond stadiums into boardrooms and lounges. For a brand like CWI, known for flair on-field and challenges off it, such activations are more than symbolic they are strategic.
    By bringing high-performance sport and elite networking into a shared experience, the board is speaking a new language. One of access, relationships, and global business readiness.
    The future of formats
    As the business of cricket evolves, and as leagues take over fan loyalty, boards like Cricket West Indies are forced to innovate not only in sport, but in storytelling. Events like these offer alternate formats not to replace the game, but to renew its relevance.
    The Delhi Golf Day wasn’t just an occasion. It was a message. That the West Indies is still here. Still proud. And still playing even if this time, it’s with a driver, not a bat.
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