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Category: Lifestyle

  • Festive Pairings Take Centre Stage as Third Wave Coffee Celebrates Diwali with a Twist

    From iced pistachio matcha to motichoor cheesecake, Third Wave Coffee’s Diwali menu reimagines Indian sweets in bold, indulgent formats.

    With Diwali around the corner, the aroma of indulgence is already in the air and this year, Third Wave Coffee is leaning in with a limited-edition Diwali menu that pays homage to classic Indian flavours through a fresh lens of café culture. The menu of Iced Pistachio Matcha, Pistachio Chocolate Frappe, Iced Pistachio White Chocolate Latte, Pistachio White Chocolate Hot Latte, Saffron White Chocolate Cold Coffee, and Saffron White Chocolate Hot Latte. Complementing the beverages are Gulab Jamun Croissant, Motichoor Cheesecake, and Gulab Jamun Croissant Sundae. is now available across the brand’s 190 stores, capturing the spirit of the festival in every sip and bite.
    Founded in 2015 and headquartered in Bengaluru, Third Wave Coffee has emerged as one of India’s fastest-growing coffee chains, focusing on small-batch sourcing, handcrafted brews, and an ever-evolving food menu that keeps pace with cultural moments. As Diwali celebrations grow more experiential, the brand’s latest launch blends familiar festive nostalgia with contemporary taste experiences.

    A tribute to tradition without the cliché
    At the heart of Third Wave Coffee’s Diwali menu is a deep respect for Indian festive desserts but without recycling the obvious.
    The iced pistachio matcha, for instance, uses real pistachio paste blended with ceremonial matcha, offering a subtle sweetness that lingers.

    Dessert takes centre stage
    Among the featured festive releases is the Motichoor Cheesecake, where velvety cream cheese meets the grainy texture of traditional motichoor ladoo. The menu also includes the Gulab Jamun Cheesecake, combining familiar Indian flavours with modern patisserie techniques, and Nutty Delight, a pistachio-forward dessert.

    These are available at all outlets in cities like Mumbai, Delhi, Chennai, Hyderabad, and more.

    The rise of flavour-led coffee culture
    Third Wave Coffee’s Diwali menu taps into a growing movement, where Indian consumers seek seasonal experiences, not just caffeine. This shift marks a broader evolution of coffee into a cultural ritual, especially during festivals. While international chains like Starbucks and local pioneers such as Blue Tokai Coffee Roasters have also explored festive specials, Third Wave Coffee continues to differentiate itself through traceable beans, sourced from high-elevation farms in Chikmagalur and Kodagu.

    Their brewing philosophy follows third-wave principles, clarity of flavour, ethical sourcing, and an obsession with bean provenance. This same attention to detail extends into their dessert pairings, delivering an experience that feels festive yet grounded in purpose.

    Diwali as more than just décor
    While many brands lean on décor and campaigns, Third Wave Coffee is using the festival as an opportunity to build emotional connect through taste. It’s a sentiment that resonates with India’s younger urban consumers people who crave comfort, but not convention.
    With gifting on the rise and café culture expanding into Tier II cities, the brand’s Diwali collection is also available for delivery via its app and online store, including a curated box of limited-edition festive collection that pairs artisanal chocolates with signature coffee blends.
    From local inspiration to national presence
    Founded by Ayush Bathwal, Anirudh Sharma, and Sushant Goel, Third Wave Coffee has expanded rapidly over the past three years, drawing investment from stakeholders who believe in scaling a homegrown Indian brand with global sensibilities. Their Diwali menu marks yet another step in making India’s rich culinary language part of everyday indulgence, minus the sugar rush.
    For a generation raised on both mithai and matcha, this is the kind of menu that makes Diwali feel personal again.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • Room One Brings Its Goan Bar Mayhem to Maikada Mumbai for One Night Only

    Known for bold cocktails and beachside energy, Room One takes over Maikada on 11th October with signature pours like The Disco Porn, The 1988, and The Mental Sour. The night promises a full Goan state of mind infused with Mumbai madness.

    This Saturday, Mumbai’s nightlife scene will feel a coastal shift as Goa’s cult bar, Room One, takes over Maikada for a one-night-only celebration of cocktails, chaos, and cultural crossover. Known for its tongue-in-cheek drink names, high-octane playlists, and no-rules approach to bar culture, Room One will recreate its signature vibe for Mumbai’s audience, transforming Maikada’s space at Kemps Corner into a temporary outpost of Assagao’s most talked-about watering hole. Scheduled for 11th October at 10:30 PM, the pop-up promises Room One’s most requested pours including The Disco Porn, The 1988, and The Mental Sour. Each drink carries the personality of its creators, combining intensity, humour, and flavour in equal measure.

    The event marks a playful remix of both bar brands. While Maikada is fast becoming known for its hyperlocal storytelling and old-Bombay-meets-modern design, Room One brings the cultural shorthand of Goa’s alternative nightlife with it. The collaboration has been themed around a nod to “City on the Rocks,” a phrase that hints at Mumbai’s classic cocktail identity as well as its hyperactive pulse. For one night, that pulse will slow just enough to match Goa’s more languid rhythm, without losing its edge. Bar regulars can expect soundscapes from guest DJs, high energy, and an atmosphere where every drink is a conversation starter.

    This event also coincides with the launch of Maikada’s Bar Bites Menu, curated to pair with flavour-forward drinks. Small plates will feature spice-forward snacks, classic nibbles, and seasonal specials designed to complement the Room One menu without competing for attention. But this is not simply a culinary or beverage showcase. It is an invitation into a state of mind. Room One is best known in Goa for offering not just great drinks, but great memory-making nights. Maikada offers them a new city to play in.

    Whether guests are repeat patrons of Room One or newcomers to the chaos, Saturday’s takeover offers an experience that goes beyond the pour. It brings two brands with cult followings into a single space for a few hours of unscripted revelry. The collaboration isn’t a promotion. It is a pop-up personality shift for the night, giving Mumbai a rare taste of how Goa drinks, dances, and lets loose. Guests are advised to walk in with curiosity and leave without trying to over-explain what happened in between.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Snapdeal Opens Bharat Swagotsav Phase II with Diwali Gifting and Karwa Chauth Essentials

    With over 80 percent of orders from Tier Two and Three cities, Snapdeal deepens its value-first strategy for festive e-commerce

    As Diwali approaches, Snapdeal has launched the second phase of its festive sale, Bharat Swagotsav, introducing themed collections for Karwa Chauth, Bhai Dooj, and Diwali. Running from October 6 to 11, this edition follows a strong first phase, where daily orders rose by 85 percent and fashion sales doubled compared to last year.
    This phase includes updated selections across home décor, ethnic wear, pooja items, gift sets, and festival accessories tailored for specific Indian traditions. Customers can also access savings through cashback and partner offers from Bank of Baroda, BHIM UPI, PhonePe, HDFC Bank, Bajaj Finserv, and Paytm.

    A Platform Built for Bharat’s Festive Calendar
    The Bharat Swagotsav campaign reflects Snapdeal’s focus on practical, affordable products designed for non-metro shoppers. More than 80 percent of the platform’s Phase I orders came from Tier Two and Tier Three towns a trend that continues to shape its approach.

    Commenting on the rollout, Achint Setia, CEO of Snapdeal, said,
    “The response to Bharat Swagotsav has shown that festive shopping in Bharat is about style, savings, and purpose. With this new phase, we are offering more variety and better value ahead of Diwali.”
    Each festival collection has been built around traditional events and household patterns, helping users find what they need from Karwa Chauth sarees and pooja sets, to Bhai Dooj grooming kits and wallets, to Diwali thalis and home gifts all under one roof.

    Grounded Fashion with a Real-Life Touch
    For its fashion line-up, Snapdeal took a different route this year. Instead of a celebrity campaign, the company hosted an internal fashion show where team members modeled clothing from Snapdeal’s festive range. The goal was to show how everyday shoppers can wear festive styles confidently and comfortably without inflated price tags.
    This gesture aligns with the brand’s larger message that fashion is for everyone, and affordability should not limit expression.

    Preparing Sellers for the Season Ahead
    Snapdeal works closely with small and regional sellers to organise and promote occasion-specific listings throughout the year. During the first phase of Bharat Swagotsav, sellers from Rajasthan, Uttar Pradesh, Gujarat, and West Bengal reported higher-than-expected demand.
    Phase II expands that momentum, offering more space to festive categories while helping sellers stay prepared with new tools, product visibility, and marketplace guidance.

    A Festival Season Built on Practical Choices
    While some marketplaces chase headline deals and limited-time offers, Snapdeal continues to focus on steady demand from India’s working-class families and small towns. The company’s festive playbook doesn’t rely on deep discounts or luxury launches, but instead on reliable value, timing, and local relevance.
    By offering products that reflect real needs and cultural habits, Snapdeal positions itself not just as a retailer, but as a seasonal companion for its buyers.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Fabric in Motion: Donear’s Neo Stretch Makes a Statement at Bombay Times Fashion Week 2025

    The Freedom Collective campaign puts stretch, style, and substance on the runway with 4D movement wear

    Neo Stretch by Donear Group made a bold appearance at Bombay Times Fashion Week 2025 with its campaign, The Freedom Collective. Designed to showcase the versatility of movement-friendly fashion, the collection was brought to life by renowned designer Shahnaz Husain, who curated an exclusive line celebrating flexibility, expression, and modern tailoring.
    The Neo Stretch fabric, developed by Donear Group, is engineered to support four-way movement, making it ideal for individuals seeking both performance and comfort in their daily wear. It has been adopted widely in lifestyle, formal, and fusion segments.

    Speaking about the showcase, Rajendra Agarwal, Managing Director of Donear Group, said,
    “With Neo Stretch, we are not just launching a fabric. We are introducing a new category of fashion engineered for the modern lifestyle. ‘The Freedom Collective’ reflects our commitment to innovation, comfort, and high-performance fabrics.”

    The fashion show featured top models and personalities who effortlessly demonstrated the ease of movement offered by Neo Stretch. The campaign was not just a runway moment but a wider call for freedom in fashion, a blend of self-expression, body positivity, and textile innovation.

    Donear’s participation at Bombay Times Fashion Week strengthens its position as a thought leader in textile technology. The Neo Stretch line is now available across leading multi-brand outlets and exclusive Donear stores nationwide.
    As India’s fabric and fashion industry evolves, Donear’s Neo Stretch stands at the forefront, marrying function and form without compromise.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • Come Aboard: Star Voyager Resumes Singapore Sailings from 20 November 2025

    Starting 20 November, the relaunch offers festive sailings to Phuket, Penang, and Pulau Bintan, with departures from Singapore and Port Klang.

    StarCruises, Southeast Asia’s pioneering cruise brand under Resorts World Cruises, is charting a fresh course with the highly anticipated return of Star Voyager. Set to resume operations from 20 November 2025, the vessel will sail from Marina Bay Cruise Centre Singapore (MBCCS) and Port Klang, reconnecting travellers with popular regional destinations.

    The cruise line has confirmed that Star Voyager will offer a mix of 2, 3, and 4-night sailings covering Phuket, Penang, and Pulau Bintan, with themed festive voyages planned for Christmas, New Year’s Eve, and Chinese New Year.
    “We’re excited to bring back Star Voyager to her home region. This relaunch is not just about travel, it’s about celebrating culture, connection, and cruising with a local soul,” said a StarCruises spokesperson.

    Originally built for the Asian market, Star Voyager remains one of the region’s most traveller-friendly mid-sized ships, combining comfort with curated experiences for families, couples, and group travellers. The cruise will feature Asian and international cuisine, live entertainment, and regional shore excursions.
    Bookings for the Star Voyager sailings will open mid-October, with exclusive early-bird deals expected to be announced on StarCruises’ official platforms.

    The relaunch positions StarCruises as a key player in reviving cruise tourism across Southeast Asia, with a focus on accessibility, affordability, and authentic experiences.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • Brushstrokes of Tomorrow: 6th Mumbai Art Fair Unites 250 Emerging Artists Across India

    From miniatures to sculptures, the Mumbai Art Fair 2025 showcases over 3,000 affordable artworks by self-taught and undiscovered talents.

    The 6th edition of the Mumbai Art Fair opened its doors this weekend, welcoming art enthusiasts, collectors, and curators to a vibrant display of over 3,000 original artworks by more than 250 upcoming artists from across the country. Hosted at the Nehru Centre Exhibition Space, the fair continues until 8 October 2025, promising an inclusive platform for lesser-known, self-taught, and emerging creators in Indian art.
    This year’s fair embraces diversity across medium and genre, presenting a wide array of works ranging from paintings, sculptures, miniatures, to installations. Prices are curated to be accessible, making fine art more affordable for first-time buyers and collectors alike.

    “Mumbai Art Fair has become a platform for upcoming artists to build their careers. Many who began their journey here now exhibit globally,”
    said Nilesh Gohil, Curator and Founder, Mumbai Art Fair.
    Artists are exhibiting from all over India, including Maharashtra, Gujarat, Rajasthan, Delhi, Uttar Pradesh, West Bengal, Tamil Nadu, and Madhya Pradesh. The fair also features several first-time exhibitors, who are using the platform to gain visibility among gallerists and patrons.

    The Mumbai Art Fair is particularly known for spotlighting self-taught, non-mainstream, and rural artists offering them visibility in the country’s art capital. The 2025 edition aims to bridge the gap between creators and audiences while fostering a strong buying ecosystem beyond elite galleries and auctions.
    Admission is free to the public, further democratizing access to contemporary Indian art.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • From Court to Closet: Allen Solly Onboards Sania Mirza for Womenswear Push

    Marking a brand first, the Padma Bhushan awardee brings her fearless persona to fashion for modern Indian women

    Allen Solly, the premium lifestyle brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has signed tennis icon and Padma Bhushan awardee Sania Mirza as the brand ambassador for its Womenswear category ushering in a bold new chapter for the brand’s presence in Indian women’s fashion.
    This marks the first time Allen Solly has introduced a prominent face for its womenswear line. With her achievements on the global sports stage and her unapologetic voice for modern Indian womanhood, Sania brings a rare authenticity and edge to the brand’s evolving identity.

    The campaign, titled “Be Your Own Type”, showcases Allen Solly’s Autumn-Winter 2025 collection and celebrates individuality, style, and fearless self-expression. It features Sania across a series of bold and empowering visuals that champion women making their own rules in fashion and life.
    Speaking about the association, Sania Mirza said, “Fashion has always been a strong form of self-expression for me. Allen Solly’s ethos of individuality and effortless style aligns perfectly with my personal style statement. I am thrilled to represent a brand that believes in empowering women to dress the way they truly feel.”

    Anil S. Kumar, COO, Allen Solly, emphasized the significance of the partnership: “Sania Mirza is more than a sports icon, she’s an inspiration. Her bold choices and fearless individuality embody what Allen Solly wants to celebrate through its women’s range. Her presence will help us build deeper connections with young, fashion-forward women across India.”

    Allen Solly has long been a pioneer in India’s semi-formal and smart casual wear segments. With this new partnership, the brand aims to expand its resonance among younger women by combining high-street style with an unapologetic attitude.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Tiramisu Meets Craft Coffee: Nandan x MAMI Celebrate International Coffee Day 2025

    Marking International Coffee Day, the sold-out collaboration between Yahvi Mariwala’s Nandan Coffee and Enrico’s MAMI returns to Andheri for a one-day-only indulgence of fresh brews and legendary tiramisu.

    In a celebration brewed to perfection, Nandan Coffee and the Jio MAMI Mumbai Film Festival have joined hands once again to honour International Coffee Day with a sensory experience that blends film, flavour, and community. This year’s collaboration introduces a limited-edition tiramisu, made with Nandan’s signature craft brew, served at the MAMI café counter in Maison INOX, Bandra Kurla Complex (BKC), on 5th October.
    The collaboration also marks the return of a successful partnership between two homegrown icons Yahvi Mariwala, founder of Nandan Coffee, and the MAMI team led by Anupama Chopra. Following the buzz from last year’s Nandan x MAMI launch, the 2025 edition brings a stronger focus on coffee-led storytelling, local sourcing, and artisanal desserts.

    “For us, this is about culture in a cup,” says Yahvi Mariwala. “We’re thrilled to partner again with MAMI a platform that understands the power of homegrown narratives, much like the stories our coffee beans carry.”
    The campaign is not only a tribute to India’s growing specialty coffee scene but also a celebration of women-led businesses. Nandan Coffee, grown on a 100% women-run plantation, has carved its niche with sustainable farming and a flavour-first ethos. MAMI, India’s premier film platform, continues to drive cultural discovery with bold new programming for the 2025 festival season.

    Visitors to Maison INOX will be able to sip Nandan’s espresso and cold brews while catching previews of the upcoming Jio MAMI Mumbai Film Festival 2025, scheduled from October 27 to November 3.
    Whether you come for the caffeine, the cinema, or the tiramisu, the message is clear: India’s creative scene thrives when storytelling meets substance.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • Spices on Tap: Effingut’s India-Inspired Ale Pours at Wetherspoon’s UK Beer Fest

    Effingut’s handcrafted golden ale, brewed with Hook Norton in the UK, brings Indian flavours to Wetherspoon’s iconic beer festival across 900+ pubs.

    Effingut, one of India’s pioneering craft breweries, is raising a celebratory toast as it enters the global stage with a debut at the prestigious J D Wetherspoon Real Ale Festival 2025 in the UK. The move marks a first for an Indian brewery, introducing Indian craft beer to over 900 Wetherspoon pubs across Britain and Ireland.
    To commemorate this milestone, Effingut has partnered with the historic Hook Norton Brewery in Oxfordshire to co-create a golden ale inspired by traditional Indian flavours. Brewed on-site in the UK, the limited-edition ale is infused with coriander seeds, cardamom, and lemongrass a nod to the aromatic depth of Indian cuisine and beverage culture.

    The festival, running from 6–27 November, will feature over 30 ales, each specially brewed in collaboration with international breweries, including Effingut. This collaboration not only represents Indian craftsmanship on a global platform, but also signals a growing international appreciation for the evolving South Asian beer scene.
    “Our goal has always been to tell stories through flavour,” said Manu Gulati, Founder and Managing Director of Effingut. “We’re honoured to showcase an ale that blends our heritage with the finest of British brewing traditions. This is not just a beverage, it’s cultural storytelling in a glass.”

    Founded in 2014, Effingut has grown into a cult favourite among Indian beer enthusiasts, known for its bold experimentation and loyalty to brewing authenticity. From Pune to Mumbai to Kolkata, the brewery has built a reputation for making craft accessible, often introducing new drinkers to the possibilities of homegrown Indian beer.
    The collaboration with Hook Norton, a 164-year-old family-run brewery, represents a true blend of old-world experience and new-world vision creating a beer that reflects both India’s diverse spice palate and the UK’s rich ale heritage.

    This festival marks a turning point not just for Effingut, but for India’s larger craft beer movement, proving that Indian breweries can hold their own on the international stage without compromising authenticity.
    As pints of Effingut’s India-inspired golden ale pour from taps across the UK this November, they carry with them a taste of Indian innovation, independence, and increasingly, global ambition.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Golden Beats and Glittering Prizes: Korum Mall’s Dandiya Nights Return with Gold and Silver for the Winners

    Thane’s favourite indoor Garba experience rewards top dancers with exclusive gifts and finale gold coins passes open with just ₹999 in shopping

    Korum Mall is bringing back its much-loved Golden Dandiya festival, transforming Navratri nights into a high-energy celebration of dance, tradition, and golden rewards. From 22nd September to 1st October 2025, the mall invites visitors to celebrate nine nights of Garba and Dandiya indoors, with a lineup of exciting contests, themed gifts, and a grand finale where winners will walk away with gold and silver coins.
    The entry to this festive extravaganza is simple shoppers spending ₹999 or more at Korum Mall can claim a couple pass to the event, joining a vibrant mix of music, movement, and festive flair.

    Each night, top dancers will be crowned with daily prizes, while special gifts are reserved for groups of ten or more and even younger participants making this a truly inclusive family celebration. All daily winners will return for the finale showdown on 1st October, where the best among them will compete for the grand title and walk away with bumper prizes including gold, silver, and brand vouchers.

    “We are thrilled to bring back the much-coveted Golden Dandiya and be part of everyone’s Navratri celebrations,” said Mr. Deva Jyotula, Sr. Vice President Retail at Korum Mall. “The energy and enthusiasm this year have been overwhelming. We look forward to seeing who takes home the golden surprises at the finale.”

    Held in a fully air-conditioned indoor venue, Korum Mall’s Golden Dandiya offers the perfect blend of traditional celebration and modern comfort. As Thane continues to grow as a cultural and lifestyle hub, community events like this are creating meaningful connections rooted in joy and heritage.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.