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Category: Lifestyle
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Jigger Launches with a Shot of Joy: India’s First Ready-to-Serve Alcohol Built for Celebration
Created by Anubhav Khanna and Jashan Pahwa and developed in small tasting rooms rather than boardrooms, Jigger’s Litchi Rose, Coffee Toffee and Meetha Paan shots are redefining what alcohol means to a new generation
For generations, alcohol branding has revolved around heritage, burn, and endurance. It was about ageing, smoky aftertastes, complicated cocktails, and rituals that often demanded decoding. Jigger enters this space not to follow that path, but to rewrite it entirely. India now has a brand that reimagines alcohol not as a challenge to survive, but as an experience to enjoy.
Jigger is positioning itself as the anti-alcohol, alcohol brand. Not because it opposes alcohol, but because it removes the typical barriers that often come with it. There is no harsh burn. No overpowering aftertaste. No outdated machismo. Instead, it introduces a flavour-first, experience-led approach to drinking that is joyful, inclusive, and rooted in Indian memories.Jigger Shots, the brand’s debut line, marks the arrival of India’s first ready-to-serve (RTS) shot format. The trio of initial flavours are storytelling in a bottle: Litchi Rose (First Crush), Coffee Toffee (Sneaky Treat), and Meetha Paan (Late Night). These aren’t just taste profiles; they are curated cultural references. Litchi Rose captures the thrill of first love. Coffee Toffee evokes birthday candies and caramel secrets. Meetha Paan recreates a nostalgic pause on long drives through India’s highways. Each one is triple-distilled, gluten-free, and made using pure Himalayan water.
There is no need for chasers, no mixers required. These 60 ml double-serve shots and 750 ml celebration bottles are designed to be served straight, poured over ice, or passed around at a party. The goal is simplicity without sacrificing character. Jigger doesn’t just rethink what’s inside the bottle, it transforms how the bottle looks and feels.The packaging draws inspiration from Indian fashion and jewellery. Rich colours, gold accents, and intricate patterns make each bottle festive and photogenic. Where most alcohol brands aim for understatement, Jigger aims to celebrate. The design intention is clear: these bottles belong on dance floors, in reels, and in the hands of people who want to mark a moment.
Jigger’s launch rollout is equally thoughtful. It begins in Himachal Pradesh and Uttarakhand, followed by Delhi, Haryana, and Goa. By mid to late 2025, availability will expand state by state. The pricing is deliberate. The 750 ml bottle ranges from INR 1,670 to INR 1,900 depending on state taxes, while the 60 ml double serve is priced around INR 200. This places Jigger in a sweet spot: premium yet accessible, festive but not fussy.The ambition behind the brand is larger than just one product. Jigger is envisioned as the foundation of an Indian ready-to-drink (RTD) and ready-to-serve (RTS) movement. A category that’s currently underdeveloped in India, but brimming with potential. Future plans include seasonal variants, new flavour collections, and collaborations with Indian artists, fashion designers, and musicians to deepen the brand’s cultural connect.
At its heart, Jigger is built on emotion and experimentation. Founders Anubhav Khanna and Jashan Pahwa didn’t come from legacy distilleries. They started with a single idea: that Indian taste and storytelling deserve their own place at the global bar. Their journey began in modest tasting rooms where they mixed, tested, discarded and refined until they landed on the perfect balance of taste, design, and identity.“Jigger is India in a bottle,” says Anubhav Khanna, Co-Founder and CEO. It’s not just a drink. It’s our memories, our celebrations, our flavours. We built something that fits how we actually party and connect with friends. It should feel like a part of the moment, not a distraction from it.
Unlike many imported brands that market western rituals to Indian consumers, Jigger creates something that feels familiar and fun from the first sip. Its storytelling-forward identity also makes it stand out in a category where much of the communication is still masculine, exclusive or overly serious. Jigger’s tone is deliberately vibrant, nostalgic and playful. It invites consumers to pick flavour over formality.The RTS format is especially significant in a country where mixers and elaborate glassware are not always accessible or desired. With Jigger, the drink is the moment. And the accessibility of that moment in taste, design and pricing is what makes the product special.
The brand’s launch comes at a time when the Indian consumer is redefining their relationship with alcohol. Younger generations are more driven by discovery, aesthetic experience and connection. Jigger taps directly into that psyche. It doesn’t preach moderation or rebellion. It simply makes the experience easier, smoother and more Indian.Looking ahead, Jigger is not just releasing new flavours. It is setting the stage for a broader lifestyle ecosystem. Events, pop-ups, co-branded products and creative campaigns are all in the works. Everything is anchored in a core belief: alcohol can be rooted in tradition, rich in flavour, easy to enjoy and entirely Indian.
As India steps into a new era of celebration, Jigger offers a bottle that pours memories, connects people and invites the country to drink not more, but better.
Prittle Prattle News proudly presents this new-age narrative – featuring you virtuously.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
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India’s Spookiest Halloween Bash: Wendy’s Turns Up the Fear Factor Across Bangalore, Hyderabad and Pune
Devil horns, unlimited burgers, and haunted diner vibes, Wendy’s teams up with Rebel Foods to bring a Halloween rave experience like no other.
In a growing trend of themed pop-up events across Indian cities, Wendy’s is marking Halloween with a one-night transformation of its outlets in Bangalore, Hyderabad, and Pune. On October 31, the American fast food chain will host the Wendy’s Rave – Halloween Edition, blending elements of street-style décor, light entertainment, and unlimited food to create a festive gathering rooted in global youth culture.
Organised in collaboration with Rebel Foods, the event will see Wendy’s outlets turned into night-themed spaces with ambient lighting, costumed staff, curated music, and Halloween-inspired elements like glowing devil horn headbands. According to the organisers, the experience aims to offer more than a typical themed promotion drawing from live entertainment and social dining trends already visible in urban India.
What sets this event apart is its format a three-city edition that offers unlimited burgers, fries, beverages and desserts at a flat entry price of ₹299. The set-up includes surprise performances and intermittent jump scares designed to evoke Halloween atmospheres common to nightclubs or immersive events in the West. The musical selection will range from Bollywood remixes to electronic sets, providing a sonic backdrop that supports the party-like format.Speaking to the intent behind the initiative, Nishant Kedia, Chief Marketing Officer at Rebel Foods, noted that the event is an invitation to communities to come together in a way that’s playful and expressive, adding that the campaign ties in with a larger movement of cultural adaptation in QSR spaces.
Wendy’s is one of several brands experimenting with nightlife-adjacent themes in the Indian quick-service space, which continues to expand both offline and digitally. The collaboration with Rebel Foods, which manages Wendy’s operations in India through its cloud-kitchen model, has enabled more agile activations across cities.India’s quick commerce and experience economy are seeing rapid adoption among younger urban consumers, many of whom are looking for new ways to participate in global festivals and social rituals. With themed food events becoming a touchpoint for this demographic, Halloween is emerging as an unexpected but growing occasion in Indian metros.
While the long-term impact of such one-day events on brand loyalty remains to be seen, the turnout and reception from this year’s Halloween edition may set the tone for similar format experiments in the coming months.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
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Menswear Meets Mythology in Surbhi Pansari’s Algiz Autumn-Winter 2025 Collection
With structured jackets, rich velvets, and symbolic embroidery, the line offers a new take on wedding dressing for men
Menswear designer Surbhi Pansari has introduced her Autumn-Winter 2025 collection Algiz – The Divine Protection, a seasonal line that draws on medieval imagery, runic symbols, and Gothic forms to shape formalwear for winter ceremonies. Built on the foundation of structure, fabric, and symbolic intent, the collection offers new direction in occasion dressing for men.
Named after the Algiz rune, a symbol representing protection and energy, the collection builds a quiet visual vocabulary that connects European architectural detail with Indian formal aesthetics. Rather than imposing theme onto garment, the design process reveals itself in small elements pleated jackets, structured kurtas, and embroidery that sits within the form rather than above it.Each piece carries references from medieval Europe, whether through pointed construction, ribbed contours, or elongated layering. The design language is shaped by proportion and surface, keeping the focus on geometry and form. This is menswear informed by history, but constructed with purpose and restraint.
The garments use velvets, silks, cotton blends, and linen, combining warmth with movement. While intended for winter, the collection is responsive to multiple climates and formats. Pieces can be worn through wedding season, formal receptions, or cultural events that call for refined dressing without visual weight.Symbolic work appears across jackets and kurtas. The Viking Vegvisir, Runes, and architectural motifs like the quatrefoil are introduced through threadwork and hand-finished embellishments. Specific elements such as the Wings of Eternity, Birds of Paradise, and botanical references emerge in embroidery across collars, shoulders, and sleeve edges. Techniques include Zardozi, bead placement, sequin work, and mixed embroidery finishes. Surfaces are active but not theatrical, designed to hold their presence in light or motion without excess.
Colours are drawn from night and stone. Midnight Blue, Egyptian Blue, and Black provide the structural base. Dusky Pink appears in select pieces, while a muted gold referred to as Sanctum Gold in the designer’s notes acts as an occasional highlight. The palette avoids high contrast, focusing instead on depth and reflection.Speaking about the intent behind the collection, Surbhi Pansari notes, “With Algiz, I wanted to show that faith and design can exist together without becoming costume. The collection respects personal history and believes in precision. Nothing is decorative unless it holds meaning.” This approach defines the entire offering, where garments function beyond aesthetic.
Outfits include bandhgalas, jackets, layered kurtas, and minimal tuxedos, designed to be worn across multiple events. Styling remains understated. Each garment can be worn with or without accessories. Emphasis is placed on form, movement, and surface, not layering or theatrical additions.While the line looks to the past for visual anchors, it remains firmly placed in current menswear needs. The pieces respond to the reality of the winter wedding season, where the wearer requires structure, visual rhythm, and comfort in equal measure.
Surbhi Pansari’s Algiz Autumn-Winter 2025 line is now available through appointment at the designer’s Mumbai studio and through selected retail spaces. Custom fittings and made-for-order services are available for wedding stylists and individuals preparing for the upcoming season.
This is not menswear driven by seasonal themes or fashion cycles. It is design built on intention, shaped by historical forms, and delivered with control. The focus remains steady: strong material, refined construction, and garments that carry meaning without asking for attention.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
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Cate Blanchett and Roger Federer Feature in UNIQLO HEATTECH Cashmere Collection as Global Brand Ambassadors
UNIQLO expands its HEATTECH line with a cashmere blend, as longtime ambassadors Blanchett and Federer front the winter collection
As colder months settle across key global markets, UNIQLO unveils its latest evolution in everyday winterwear through the HEATTECH Extra Warm Cashmere Collection. The campaign brings back long-standing Global Brand Ambassadors Cate Blanchett and Roger Federer, each representing UNIQLO’s commitment to functional, timeless design with a personal edge.
The latest HEATTECH update integrates a 9% cashmere blend into its core fabric, offering enhanced softness and increased warmth while maintaining its lightweight comfort. According to UNIQLO, the new composition is approximately 1.5 times warmer and 30 percent lighter than standard HEATTECH. Designed to be worn from early fall through to early spring, the collection retains its simple design language but elevates it with subtle material refinement. The menswear range includes both turtleneck and crew neck variations, while the womenswear line is expanded with two new colourways and a longer sleeve design for added layering flexibility.Australian actor and producer Cate Blanchett returns to the campaign wearing the WOMENS HEATTECH Extra Warm Cashmere Blend Turtleneck. Known globally for her critically acclaimed performances in films such as Carol, Blue Jasmine, and Tár, Blanchett also holds recognition for her humanitarian work and advocacy for climate action. She brings a sense of lived-in sophistication to the campaign that aligns with UNIQLO’s LifeWear concept clothing created with everyday utility, comfort, and clarity of design.
Swiss tennis icon Roger Federer appears in the MENS HEATTECH Extra Warm Cashmere Blend Crew Neck T-shirt, presenting a confident, relaxed aesthetic suited for movement and modern living. Having held the world number one ATP ranking for a record-breaking 237 consecutive weeks, Federer now dedicates much of his time to expanding educational opportunities through the Roger Federer Foundation. His association with UNIQLO continues to reflect a shared alignment on substance and impact beyond the sport.Both Blanchett and Federer have served as UNIQLO Global Brand Ambassadors for several years. Their ongoing involvement signifies the brand’s commitment to working with individuals who embody real-world values, global influence, and purpose. Rather than short-term endorsements, their participation is positioned as long-term collaboration—giving voice to the practicality, integrity, and subtle elegance that UNIQLO aims to deliver through its clothing.
UNIQLO HEATTECH has become a staple across regions experiencing seasonal shifts. With the addition of cashmere, the new line sits at the intersection of utility and softness offering thermal functionality without excess bulk. This positions the collection well for urban consumers looking for pieces that support everyday movement while maintaining tactile comfort.Part of Fast Retailing Co., Ltd., UNIQLO has built a global footprint with more than 2,500 stores operating across Asia, Europe, and North America. The brand’s continued global expansion has been supported by product lines like HEATTECH, which offer minimalist design and engineering-led performance at scale. As climate conditions grow more volatile and consumer preferences lean toward thoughtful layering, HEATTECH remains a consistent wardrobe base—evolving quietly with each new season.
Blanchett and Federer remain central to that narrative, not as stylistic add-ons, but as individuals whose lived experiences and public work reflect the values UNIQLO continues to centre. Whether through stage, sport, or social advocacy, their involvement gives the HEATTECH collection a layer of credibility that resonates across markets.The campaign, rooted in global familiarity and material innovation, carries forward the UNIQLO LifeWear philosophy without disruption. The result is a winterwear line that is neither trend-driven nor overly technical but practical, considered, and quietly luxurious.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.