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  • Youth initiatives addressing real world challenges gain momentum under Global Youth Action Fund 2026 with IB involvement

    Dr. Nicole Bien from the International Baccalaureate shares how students across IB and non IB schools can participate

    Youth led initiatives addressing social and community challenges are gaining wider momentum in 2026 through the Global Youth Action Fund, supported by the International Baccalaureate. The fund is open to secondary school students aged 12 to 19 and welcomes applications from both IB and non IB schools.
    The current application cycle will remain open until 30 January 2026. Students may apply individually or as part of a group, provided their projects are designed to create measurable positive impact within their communities.

    Since its inception, the Global Youth Action Fund has supported more than 290 projects led by over 440 young people worldwide. These initiatives have addressed a wide range of challenges including climate action, gender equity, and digital inclusion, with projects emerging from regions such as Jakarta, Nairobi, and Lima.
    Commenting on the initiative, Dr. Nicole Bien, Chief Community Partnerships and Development Officer at the International Baccalaureate, said that youth driven action continues to play a critical role in responding to global challenges. She said, “Since its founding in 1968, the IB has been dedicated to building a better, more peaceful world. Young people today are demonstrating resilience and curiosity by starting change within their own communities and extending it outward through purposeful initiatives.”

    The Global Youth Action Fund forms part of the IB’s broader commitment to supporting youth voices and collective action. It aligns with the Festival of Hope, an IB led initiative that provides young people with a platform to share experiences and respond constructively to complex global issues.
    All projects supported by the fund must align with at least one of the 17 Sustainable Development Goals established by the United Nations. Applications are reviewed by an international panel comprising educators, subject experts, and youth leaders. Evaluation focuses on purpose and vision, innovation and creativity, impact and sustainability, and collaboration and leadership.

    Selected applicants may receive grant funding of up to 3,000 USD, subject to project requirements and committee approval. In addition to financial support, students gain access to mentorship and networking opportunities with social entrepreneurs and fellow award recipients from across the world.
    Reflecting on her experience, Sadhika Kapoor, a student from Vietnam whose EcoPsych project promotes environmentally responsible practices in schools, said, “The most meaningful aspect of the programme was receiving firsthand insights from industry experts. Knowing that many of them began their changemaking journeys at the same age as us made them relatable and inspiring.”
    Students interested in participating can find application details on the IB website.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Industry academia research partnership announced as Coromandel International signs MoU with IIT Madras

    Agreement highlighted in the presence of External Affairs Minister Dr. S. Jaishankar with spokespersons Narayanan Vellayan of Coromandel International and T. Madhav Narayan of IITM Global outlining the collaboration

    Coromandel International Limited has signed a memorandum of understanding with the Indian Institute of Technology Madras for the establishment of a Corporate Research Centre at the IIT Madras Research Park. The development was announced during the inauguration of the IITM Global Research Foundation held in Mumbai on January 12, 2026.
    The inauguration ceremony was presided over by Dr. S. Jaishankar, Hon’ble Minister of External Affairs, Government of India. During the event, the memorandum of understanding was formally handed over to Narayanan Vellayan, Whole time Director, Strategic Sourcing at Coromandel International Limited, by Dr. Jaishankar. The exchange took place in the presence of Prof. V. Kamakoti, Director of Indian Institute of Technology Madras.

    The event saw participation from global partners associated with IIT Madras across the United States, the United Kingdom, Germany, Malaysia, the United Arab Emirates, and Singapore, reflecting the institute’s growing international research engagement through the IITM Global Research Foundation.
    The partnership is aimed at enabling Coromandel International to access the research, innovation, and technology infrastructure available within the IIT Madras ecosystem in India and overseas. The collaboration will focus on areas linked to agriculture, sustainability, and emerging technologies that are relevant to the company’s long term priorities.

    Commenting on the partnership, Narayanan Vellayan, Whole time Director, Strategic Sourcing at Coromandel International Limited, said that innovation and research remain central to the company’s approach toward India’s agricultural ecosystem. He stated, “Our collaboration with IIT Madras Global will enable us to work closely with researchers, scientists, and global partners to develop solutions in crop nutrition and advanced agri inputs. The Corporate Research Centre will provide a structured platform to translate scientific research into scalable technologies for farmers, industry, and the broader innovation ecosystem.”

    Highlighting the significance of the agreement, T. Madhav Narayan, Chief Executive Officer of IITM Global, said that the memorandum of understanding with Coromandel marks a step toward deeper industry and academia engagement. He noted that the collaboration is expected to accelerate translational research and innovation with practical applications.
    The proposed Corporate Research Centre will function as a hub for joint research programmes, technology incubation, talent development, and international collaboration. It aligns with Coromandel International’s focus on science led growth and the development of future ready agri solutions.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • DRIIV Foundation and Matrix Geo Solutions Formalise Collaboration on Advanced Geospatial Technologies

    Rahul Jain of Matrix Geo Solutions and Prof. Ambuj D. Sagar of DRIIV Foundation outline plans to translate drone and GeoAI research into deployable public sector projects

    New Delhi, January 12, 2026: Matrix Geo Solutions Limited has entered into a strategic Memorandum of Understanding with DRIIV Foundation to collaborate on national and state level projects focused on advanced geospatial technologies. The agreement establishes a framework to translate scientific research into field deployable solutions aligned with India’s science and technology missions.
    DRIIV Foundation operates as the flagship science and technology cluster programme of the Office of the Principal Scientific Adviser to the Government of India and functions under the guidance of the Prime Minister’s Science Technology and Innovation Advisory Council. Under the MoU, DRIIV Foundation will act as the project management partner and implementing agency, while Matrix Geo Solutions will serve as the delivery partner responsible for execution and on ground deployment.

    The collaboration covers a range of technology domains, including drone and UAV based surveys, LiDAR and three dimensional digital twin development, GeoAI driven spatial analytics, satellite data applications, and cloud native GIS platforms. The partnership also includes provisions for collaborative research and development, pilot deployments, and capacity building initiatives intended to support government programmes and public sector stakeholders.
    Rahul Jain, Managing Director of Matrix Geo Solutions, said the partnership strengthens efforts to convert advanced research into scalable solutions that can be implemented across infrastructure, water management, environmental monitoring, and governance applications. He added that combining DRIIV Foundation’s institutional and policy ecosystem with Matrix Geo’s execution capabilities creates a pathway for sustainable and future ready technology adoption.

    Prof. Ambuj D. Sagar, Chief Executive Officer of DRIIV Foundation, said the collaboration supports the foundation’s mandate of moving research from laboratories into real world applications. He noted that Matrix Geo Solutions’ experience in geospatial engineering and drone based projects would enhance the foundation’s ability to deliver outcomes that address societal and environmental priorities.
    Krishna Kumar Gaur, Head of Institutional Relations at DRIIV Foundation, said industry participation plays a critical role in ensuring that innovation reaches the field. He stated that the MoU reflects the type of ecosystem driven partnerships envisioned under national science and technology initiatives.

    As part of the agreement, Matrix Geo Solutions will focus on technology deployment, project execution, and operational delivery, while DRIIV Foundation will provide programme coordination and institutional linkage. The two organisations are currently identifying pilot initiatives that may be converted into defined project engagements.
    The MoU is valid for a period of five years and also places emphasis on training, skill development, and workforce creation in drone and geospatial technologies. Both parties stated that the collaboration is intended to support technology led governance and data driven infrastructure planning across multiple sectors.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • We All Wear Capes the World Applauds, Until We Must Stand Without Them, says Niranjan Gidwani

    In this thought leadership piece, Niranjan Gidwani, Certified Board Director, Board Member, ESG and Digital Director, writes on identity, success, and rediscovering the self beneath roles, recognition, and achievement

    There’s a haunting line often woven into Superman stories. When you strip away the cape, the costume, the symbol, who is he? Clark Kent? Kal-El? A man trying to do good? That question, softly echoing behind every explosion and rescue, isn’t just about a comic-book hero. Neither is it about Steve Rogers of Captain America, or Tony Stark of Iron Man. It’s about us.
    Today, the world seems addicted to costumes. Not physical ones, but the symbolic outfits of our titles, careers, designations, followers, luxury labels, and achievements. We wear “CEO”, “influencer”, “Director”, “founder”, or “parent” as identities as if who we are ends when those badges disappear. It is almost as if we have forgotten how to live without the validation stitched into our capes.

    When the Spotlight Turns Off
    There’s a story about Muhammad Ali that captures this perfectly. Once, after he retired from boxing, a friend visited him in his Kentucky farm. They found him staring at a wall covered with photographs, the heavy belts, the glories, the magazine covers, now fading under layers of dust.
    For years, the world called him “The Greatest.” But in his later life, Ali embraced humility and spiritual depth over fame. He realized that greatness has little to do with applause; it has everything to do with peace within.
    Similarly, Princess Diana, stripped of royal titles, money, and power after her divorce, came face to face with a question few ever want to answer: Who am I, really, when I’m no longer ‘Her Royal Highness’? Her transformation after that, from palace figure to humanitarian icon, was her response. She discovered purpose, not position.

    The Performance of Identity
    We live in a hyper-connected age where selfhood is on display 24/7. Social media has become the new costume rack. The corporate world mirrors this. LinkedIn glows with job titles and achievements but rarely with vulnerabilities. Our conversations start not with “Who are you?” but “What do you do?” Be it doctor, designer, or delivery agent, the answer is functional, not personal.
    The American philosopher Alan Watts once said, “We suffer because we confuse ourselves with the roles we play.” His words strike deeper today than ever before. A doctor without her white coat feels invisible; a soldier without his uniform feels displaced; an executive without the corner office feels diminished. We’ve mistaken doing for being.

    The Moment of Stripping Away
    Consider Steve Jobs. At the peak of his success, he was fired from the company he built. That humiliation became his greatest teacher. In his famous Stanford speech, Jobs said, “The heaviness of being successful was replaced by the lightness of being a beginner again.” Losing his institutional “cape” gave him space to rediscover his creative soul.
    Or think of Socrates, who refused to escape execution. He didn’t cling to his identity as Athens’ greatest philosopher. He simply lived and died by truth. That serenity came from knowing that the essence of who he was could not be taken away, even by death itself.
    We see this theme everywhere. When retired athletes struggle with depression, when laid-off professionals feel purposeless, when social figures vanish without their online audience. The truth is uncomfortable. Most of us build castles on shifting sands.

    The Courage to Stand Without Titles
    To live without the costume takes courage because it means standing naked in front of one’s own reflection. It’s the courage of ordinary people, like a teacher who continues to mentor children even after retirement, or a homemaker who rediscovers herself as a poet after her children leave. True identity begins where labels end.
    The ancient Indian sages called this Swadharma. One’s soulful purpose, not bound by identity or possession. Similarly, in Japanese philosophy, Ikigai, one’s reason for being, isn’t tied to status. It’s about meaning through contribution. When a gardener tends to plants every morning out of love and not profession, he is more connected to his truth than most CEOs.

    Healing the Collective Illusion
    Collectively, the world can only heal this identity crisis if we learn to value being over branding. That requires a cultural shift in education, where we teach children “who they are” before we teach “what they can become.” In workplaces that celebrate authenticity over performance. In societies that honor humility and service over spectacle.
    When a society places mindfulness above material markers, compassion above competition, and relationships above recognition, it rebuilds character from the inside out.
    Lessons and Reflections
    1. Detach from titles, They describe what you do, not who you are.
    2. Value silence. True identity reveals itself in stillness, not in applause.
    3. Redefine success. Measure it by peace within, not possessions outside.
    4. Seek purpose. Align actions with inner values, not external rewards.
    5. Practice awareness. Reflection is the bridge between who you think you are and who you truly are.
    The Final Revelation
    Maybe that’s the ultimate Superman lesson. That even after the cape falls, the hero remains. Because the cape never made the man, it was the choices that did.
    The world doesn’t need more perfect costumes. The world needs more authentic humans. When we learn to love ourselves beyond our resumes, when we dare to sit with our unadorned truth, that’s when we begin to fly, no cape required.
    “It’s not who I am underneath, but what I do that defines me,” says Batman in Christopher Nolan’s The Dark Knight. Perhaps the truer version should be “It’s who I am underneath that decides what I do.” And that simple reversal could just save us from ourselves.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • AI Platform Targets Food Labelling, Compliance Challenges for Indian Businesses

    LabelBlind has rolled out FoLSol 2.0, an AI driven platform designed to support real time alignment with evolving FSSAI regulations

    New Delhi, January 9, 2026: LabelBlind Solutions Pvt. Ltd. has introduced FoLSol 2.0, an updated version of its artificial intelligence powered food labelling platform, aimed at helping Indian food businesses navigate increasingly complex regulatory requirements under the Food Safety and Standards Authority of India.
    India’s food processing sector, projected to reach significant scale in the coming years, is managing growing compliance pressures driven by expanding product portfolios, frequent regulatory updates, and rising export obligations. Companies operating across multiple stock keeping units and packaging formats often face delays and operational inefficiencies due to manual label checks and fragmented workflows.

    FoLSol 2.0 addresses these challenges through two core platform capabilities. Its AI based label validation system reviews finished label artworks against more than 50 FSSAI parameters, generating clear compliance assessments supported by contextual regulatory references. According to the company, this process reduces review timelines substantially compared to manual verification methods.
    The platform also introduces a print a label functionality that allows businesses to generate compliant labels directly within the system. This removes dependence on external design tools and enables faster turnaround across domestic and export oriented packaging formats, while maintaining regulatory accuracy.

    Rashida Vapiwala, Founder and Chief Executive Officer of LabelBlind Solutions, said the evolution of food safety regulations requires compliance to move beyond checklist based reviews. She noted that FoLSol 2.0 is designed to help businesses integrate regulatory alignment into everyday operations, enabling greater transparency and confidence as regulations continue to evolve.
    The company stated that FoLSol 2.0 is being positioned as a scalable solution for manufacturers managing high SKU volumes and multi market distribution. By automating label validation and standardising compliance workflows, the platform aims to reduce regulatory risk while allowing teams to focus on product development and market expansion.

    LabelBlind Solutions added that it is working with food companies across different segments to refine the platform’s AI capabilities through real world application, as demand grows for technology led compliance systems within India’s food ecosystem.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Food Innovation Takes Centre Stage at Cinépolis Cinemas Nationwide

    The Blockbuster Food Festival will evaluate 21 new dishes across 40 plus Indian cities

    Hyderabad, January 09, 2026: Cinépolis India has rolled out a nationwide food and beverage initiative with the launch of the Blockbuster Food Festival, a three month campaign running from January through March 2026 across all its cinema locations in India. The programme will test 21 newly developed menu items, with consumer response determining which offerings become permanent additions to the company’s food portfolio.
    The festival forms the next phase of FOOVIES, Cinépolis India’s integrated food and movies platform introduced earlier this year. With operations spanning more than 80 locations across over 40 cities, the cinema chain is using its national footprint as a live testing environment to gather real time feedback on food preferences and consumption behaviour.

    According to industry data shared by the company, India’s food and beverage to ticket spend ratio currently stands at approximately 50 to 55 percent, significantly lower than the global average of 100 percent. Cinépolis views this gap as an opportunity for growth and is focusing on menu innovation as a key lever to increase in cinema food engagement.
    Devang Sampat, Managing Director of Cinépolis India, said food and beverage already contributes close to 30 percent of the company’s revenue. He noted that audiences are increasingly viewing food as an integral part of the cinema experience rather than a secondary purchase. The Blockbuster Food Festival, he added, allows the company to test ideas at scale and retain only those items that resonate strongly with moviegoers.

    The rotating festival menu includes a mix of regional flavours and indulgent desserts. Offerings such as Desi Chicken Keema with Kulcha, Hot Garlic Kurkure Momos, and Dal Vada Tikki are being tested alongside items like Potato Bomb and Peanut Butter Cheesecake. New dishes will be introduced in phases over the three month period to assess sustained consumer interest.
    Cinépolis India stated that the initiative reflects a broader shift toward data led menu development, where audience feedback directly influences long term food strategy. At the conclusion of the festival, the best performing items will be integrated into the regular FOOVIES menu across the circuit.

    The company operates hundreds of screens across India and continues to invest in differentiated cinema experiences, with food innovation emerging as a key component of its engagement strategy.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Enrise by Sayaji Opens in Bareilly as Part of Regional Expansion Strategy

    The 36 room hotel near the railway station marks Sayaji Hotels’ continued focus on emerging urban markets in Uttar Pradesh

    Bareilly, Uttar Pradesh, January 9, 2026: Sayaji Hotels Limited has expanded its presence in Uttar Pradesh with the launch of Enrise by Sayaji in Bareilly, adding a new hospitality option in the city’s Civil Lines area. The property is located on Station Road, approximately 500 metres from Bareilly Railway Station and around 13 kilometres from Bareilly Airport, positioning it for business, transit, and leisure travellers.
    The hotel comprises 36 rooms across four categories designed to meet varying guest requirements. These include Deluxe Rooms, Superior Rooms, Superior Balcony Rooms, and Suites, with room sizes ranging from 150 square feet to 585 square feet. The interiors reflect a contemporary layout aligned with the brand’s service philosophy, offering functional comfort for short and extended stays.

    Enrise by Sayaji, Bareilly features four food and beverage outlets housed within the property. These include Horizon, a rooftop multicuisine dining venue, Momentt, a coffee shop, 99 Degree, a bar designed for evening gatherings, and Infinity Club and Bar, positioned as a social and dining destination for the city. Together, the outlets cater to both in house guests and local patrons.
    The property also includes two indoor banqueting spaces intended for social and corporate events. Jewel Hall and Crystal Hall offer flexible seating arrangements suited for weddings, conferences, meetings, and celebrations, supported by dedicated event planning and customised food services.

    Commenting on the launch, Rajendra Joshi, Associate General Manager at Sayaji Hotels, said the Enrise by Sayaji brand is designed to meet the expectations of modern travellers seeking comfort and functionality. He noted that Bareilly represents an important addition to the company’s portfolio as it continues to strengthen its presence in growing urban centres across India.
    Ankur Vig, Managing Director of Unique Complex Private Limited, said the city’s rising commercial activity and travel demand make it well suited for organised hospitality offerings. He added that partnering with Sayaji Hotels enables the introduction of nationally benchmarked hospitality standards while remaining connected to local preferences.

    Sayaji Hotels stated that the Bareilly launch aligns with its broader strategy of expanding into emerging markets where demand for structured accommodation, dining, and event infrastructure continues to grow.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Board Level Change Signals Leadership Transition at Mphasis with New Chairperson Appointment

    The change takes effect following the completion of the former chairperson’s term

    Mumbai, January 09, 2026: Mphasis has announced a leadership transition at the board level with the appointment of Girish Srikrishna Paranjpe as Chairperson of the Board, effective January 7, 2026. Paranjpe succeeds Jan Kathleen Hier, whose tenure as Independent Director and Chairperson concluded on December 10, 2025.
    Paranjpe has been associated with Mphasis as an Independent Director since October 2024. His elevation to the role of Chairperson marks continuity in board leadership while aligning governance oversight with the company’s ongoing strategic priorities.

    In addition to his role at Mphasis, Paranjpe is a co promoter and General Partner at Exfinity Venture Partners, where he also serves on the investment committee. His board experience spans several institutions, including Axis Bank Limited, CRISIL Limited, Axis Max Life Insurance Company Limited, and Modenik Lifestyle Private Limited. He also serves as a Director at IBS Plc.
    Commenting on the appointment, Nitin Rakesh, Chief Executive Officer and Managing Director of Mphasis, said the company looks forward to Paranjpe’s leadership and perspective as it continues to execute its strategy and focus on long term value creation for stakeholders.

    Paranjpe said he views the role as an opportunity to work closely with the board and management at a time when artificial intelligence is reshaping technology and business models. He added that the focus will remain on driving innovation while building sustainable value over the long term.
    Mphasis stated that the appointment reflects its commitment to strong corporate governance as the company continues to position itself as an AI led, platform driven technology solutions provider serving global enterprises.

    If you’d like, I can now proceed with Step 3 SEO and social components, or tighten this further for stock market and corporate governance pages.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • BGS Bloomfield Marks 2026 Annual Day with Culture Led Student Performances

    Member of Parliament P. C. Mohan and artist Pranesh joined Chairman Dr. B. Gurappa Naidu as students showcased dance, theatre, and music in Bengaluru

    Bengaluru, January 2026: BGS Bloomfield School hosted its Annual Day 2026 on campus, bringing together students from Nursery to Grade 10 for an evening that highlighted artistic expression, teamwork, and structured learning beyond the classroom. The programme reflected the school’s focus on integrating cultural education with academic development.
    The event was attended by Sri P. C. Mohan, Member of Parliament from the Bangalore Central Parliamentary Constituency, who served as Chief Guest, and Sri Gangavathi Pranesh, Kannada stand up comedian and performer, who joined as Guest of Honour. Their presence added perspective and encouragement as students presented a range of performances developed over several months of preparation.

    The evening began with a traditional lamp lighting ceremony, followed by a sequence of cultural presentations that included classical and contemporary dance forms, theatrical segments, musical ensembles, and theme based performances. The narratives explored ideas of unity, gratitude, and collective responsibility, with students taking the lead across stagecraft, choreography, and storytelling.
    Addressing the gathering, Dr. B. Gurappa Naidu, Chairman of BGS Bloomfield, said the Annual Day reflects the discipline and creativity cultivated within the school environment. He noted that the performances represented not only artistic ability but also teamwork and perseverance, shaped through consistent guidance from teachers and support from families.

    Chief Guest P. C. Mohan commended the students for their confidence and stage presence, stating that schools play a central role in shaping socially aware and responsible citizens. He acknowledged the efforts of the school management and faculty in creating opportunities that allow students to develop communication skills and self belief alongside academics.
    Guest of Honour Pranesh interacted with students and staff, sharing words of encouragement and appreciating the sincerity of the performances. He highlighted the importance of creativity and expression in building confidence at a young age.

    The programme concluded with a vote of thanks recognising the contributions of teachers, parents, and staff members who supported the event’s planning and execution. The Annual Day 2026 reaffirmed BGS Bloomfield’s emphasis on nurturing well rounded learners through balanced exposure to academics, culture, and co curricular activities.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Green Gold Animation places Chhota Bheem inside the classroom through a licensing tie-up with Faber-Castell India

    Rajiv Chilaka and Sonali Shah discuss why the collaboration focuses on student art tools rather than entertainment merchandise

    Green Gold Animation is repositioning Chhota Bheem from a screen-led entertainment property to a character rooted in everyday learning through a licensing collaboration with Faber-Castell India. The association introduces the animated character into student art and creative tools, marking a deliberate shift away from typical character merchandise toward products used within classrooms and learning routines.
    The collaboration brings together Green Gold Animation and Faber-Castell India to create a curated range of Chhota Bheem–themed student products, including watercolour cakes, wax crayons, sketch pens, poster colours, oil pastels, and creative kits. For Faber-Castell India, the initiative represents its first licensed character association in the country, while for Green Gold Animation, it reflects a longer-term strategy to embed its flagship IP into children’s daily learning environments.

    Rather than positioning Chhota Bheem as a collectible or entertainment-driven product, the partnership focuses on creativity as a functional, recurring activity. By aligning with student art tools, the character becomes part of how children draw, colour, and explore ideas, activities that are already integral to early education. The approach signals a move toward purpose-led licensing, where brand presence is built through utility and repetition rather than novelty.
    According to Rajiv Chilaka, the collaboration reflects how the character has evolved over time. From television and films to gaming and live experiences, Chhota Bheem has expanded across multiple formats. Placing the character within learning and creativity, he notes, allows the brand to participate in formative moments of childhood rather than remaining limited to entertainment consumption.

    From Faber-Castell India’s perspective, the association is designed to strengthen engagement without compromising product integrity. Sonali Shah emphasises that the decision to work with a character was driven by cultural relevance and familiarity, particularly one that resonates strongly with Indian children. By pairing Chhota Bheem with trusted art materials, the brand aims to make creative expression more approachable while maintaining its established quality and safety standards.
    The rollout will be supported through a combination of digital storytelling, retail-level activations, and creative usage demonstrations, allowing children and parents to engage with the products beyond packaging visuals. Both companies have indicated that additional categories may follow, suggesting that the collaboration is intended as a long-term extension rather than a one-off launch.

    For Green Gold Animation, the partnership reinforces a broader effort to build Chhota Bheem as a multi-dimensional Indian IP, one that connects entertainment, education, and creativity. By entering classrooms through art supplies, the character’s presence becomes less about spectacle and more about participation, reflecting how licensing strategies around children’s brands are gradually shifting toward everyday relevance.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.