Dr. Nicole Bien from the International Baccalaureate shares how students across IB and non IB schools can participate
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Industry academia research partnership announced as Coromandel International signs MoU with IIT Madras
Agreement highlighted in the presence of External Affairs Minister Dr. S. Jaishankar with spokespersons Narayanan Vellayan of Coromandel International and T. Madhav Narayan of IITM Global outlining the collaboration
Coromandel International Limited has signed a memorandum of understanding with the Indian Institute of Technology Madras for the establishment of a Corporate Research Centre at the IIT Madras Research Park. The development was announced during the inauguration of the IITM Global Research Foundation held in Mumbai on January 12, 2026.
The inauguration ceremony was presided over by Dr. S. Jaishankar, Hon’ble Minister of External Affairs, Government of India. During the event, the memorandum of understanding was formally handed over to Narayanan Vellayan, Whole time Director, Strategic Sourcing at Coromandel International Limited, by Dr. Jaishankar. The exchange took place in the presence of Prof. V. Kamakoti, Director of Indian Institute of Technology Madras.The event saw participation from global partners associated with IIT Madras across the United States, the United Kingdom, Germany, Malaysia, the United Arab Emirates, and Singapore, reflecting the institute’s growing international research engagement through the IITM Global Research Foundation.
The partnership is aimed at enabling Coromandel International to access the research, innovation, and technology infrastructure available within the IIT Madras ecosystem in India and overseas. The collaboration will focus on areas linked to agriculture, sustainability, and emerging technologies that are relevant to the company’s long term priorities.Commenting on the partnership, Narayanan Vellayan, Whole time Director, Strategic Sourcing at Coromandel International Limited, said that innovation and research remain central to the company’s approach toward India’s agricultural ecosystem. He stated, “Our collaboration with IIT Madras Global will enable us to work closely with researchers, scientists, and global partners to develop solutions in crop nutrition and advanced agri inputs. The Corporate Research Centre will provide a structured platform to translate scientific research into scalable technologies for farmers, industry, and the broader innovation ecosystem.”
Highlighting the significance of the agreement, T. Madhav Narayan, Chief Executive Officer of IITM Global, said that the memorandum of understanding with Coromandel marks a step toward deeper industry and academia engagement. He noted that the collaboration is expected to accelerate translational research and innovation with practical applications.
The proposed Corporate Research Centre will function as a hub for joint research programmes, technology incubation, talent development, and international collaboration. It aligns with Coromandel International’s focus on science led growth and the development of future ready agri solutions.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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DRIIV Foundation and Matrix Geo Solutions Formalise Collaboration on Advanced Geospatial Technologies
Rahul Jain of Matrix Geo Solutions and Prof. Ambuj D. Sagar of DRIIV Foundation outline plans to translate drone and GeoAI research into deployable public sector projects
New Delhi, January 12, 2026: Matrix Geo Solutions Limited has entered into a strategic Memorandum of Understanding with DRIIV Foundation to collaborate on national and state level projects focused on advanced geospatial technologies. The agreement establishes a framework to translate scientific research into field deployable solutions aligned with India’s science and technology missions.
DRIIV Foundation operates as the flagship science and technology cluster programme of the Office of the Principal Scientific Adviser to the Government of India and functions under the guidance of the Prime Minister’s Science Technology and Innovation Advisory Council. Under the MoU, DRIIV Foundation will act as the project management partner and implementing agency, while Matrix Geo Solutions will serve as the delivery partner responsible for execution and on ground deployment.The collaboration covers a range of technology domains, including drone and UAV based surveys, LiDAR and three dimensional digital twin development, GeoAI driven spatial analytics, satellite data applications, and cloud native GIS platforms. The partnership also includes provisions for collaborative research and development, pilot deployments, and capacity building initiatives intended to support government programmes and public sector stakeholders.
Rahul Jain, Managing Director of Matrix Geo Solutions, said the partnership strengthens efforts to convert advanced research into scalable solutions that can be implemented across infrastructure, water management, environmental monitoring, and governance applications. He added that combining DRIIV Foundation’s institutional and policy ecosystem with Matrix Geo’s execution capabilities creates a pathway for sustainable and future ready technology adoption.Prof. Ambuj D. Sagar, Chief Executive Officer of DRIIV Foundation, said the collaboration supports the foundation’s mandate of moving research from laboratories into real world applications. He noted that Matrix Geo Solutions’ experience in geospatial engineering and drone based projects would enhance the foundation’s ability to deliver outcomes that address societal and environmental priorities.
Krishna Kumar Gaur, Head of Institutional Relations at DRIIV Foundation, said industry participation plays a critical role in ensuring that innovation reaches the field. He stated that the MoU reflects the type of ecosystem driven partnerships envisioned under national science and technology initiatives.As part of the agreement, Matrix Geo Solutions will focus on technology deployment, project execution, and operational delivery, while DRIIV Foundation will provide programme coordination and institutional linkage. The two organisations are currently identifying pilot initiatives that may be converted into defined project engagements.
The MoU is valid for a period of five years and also places emphasis on training, skill development, and workforce creation in drone and geospatial technologies. Both parties stated that the collaboration is intended to support technology led governance and data driven infrastructure planning across multiple sectors.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Green Gold Animation places Chhota Bheem inside the classroom through a licensing tie-up with Faber-Castell India
Rajiv Chilaka and Sonali Shah discuss why the collaboration focuses on student art tools rather than entertainment merchandise
Green Gold Animation is repositioning Chhota Bheem from a screen-led entertainment property to a character rooted in everyday learning through a licensing collaboration with Faber-Castell India. The association introduces the animated character into student art and creative tools, marking a deliberate shift away from typical character merchandise toward products used within classrooms and learning routines.
The collaboration brings together Green Gold Animation and Faber-Castell India to create a curated range of Chhota Bheem–themed student products, including watercolour cakes, wax crayons, sketch pens, poster colours, oil pastels, and creative kits. For Faber-Castell India, the initiative represents its first licensed character association in the country, while for Green Gold Animation, it reflects a longer-term strategy to embed its flagship IP into children’s daily learning environments.Rather than positioning Chhota Bheem as a collectible or entertainment-driven product, the partnership focuses on creativity as a functional, recurring activity. By aligning with student art tools, the character becomes part of how children draw, colour, and explore ideas, activities that are already integral to early education. The approach signals a move toward purpose-led licensing, where brand presence is built through utility and repetition rather than novelty.
According to Rajiv Chilaka, the collaboration reflects how the character has evolved over time. From television and films to gaming and live experiences, Chhota Bheem has expanded across multiple formats. Placing the character within learning and creativity, he notes, allows the brand to participate in formative moments of childhood rather than remaining limited to entertainment consumption.From Faber-Castell India’s perspective, the association is designed to strengthen engagement without compromising product integrity. Sonali Shah emphasises that the decision to work with a character was driven by cultural relevance and familiarity, particularly one that resonates strongly with Indian children. By pairing Chhota Bheem with trusted art materials, the brand aims to make creative expression more approachable while maintaining its established quality and safety standards.
The rollout will be supported through a combination of digital storytelling, retail-level activations, and creative usage demonstrations, allowing children and parents to engage with the products beyond packaging visuals. Both companies have indicated that additional categories may follow, suggesting that the collaboration is intended as a long-term extension rather than a one-off launch.For Green Gold Animation, the partnership reinforces a broader effort to build Chhota Bheem as a multi-dimensional Indian IP, one that connects entertainment, education, and creativity. By entering classrooms through art supplies, the character’s presence becomes less about spectacle and more about participation, reflecting how licensing strategies around children’s brands are gradually shifting toward everyday relevance.
At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.