Prittle Prattle Pr

Category: Technology

  • One SUV, three continents, and conditions most cars never face

    Renault’s engineering programme for the new Duster involved long distance endurance runs and exposure to some of the world’s most demanding environments

    Long before it reaches a showroom, the new Renault Duster has already travelled farther and faced harsher conditions than most vehicles ever will. As part of an extensive engineering programme, Renault subjected its upcoming SUV to a demanding validation journey designed to mirror the realities of global and Indian driving environments.
    The development programme pushed the new Duster across three continents, exposing it to temperature extremes ranging from minus 23 degrees Celsius to 55 degrees Celsius. From frozen test tracks to high heat zones, the objective was not speed or spectacle, but endurance. Engineers focused on how the vehicle behaves over time, under stress, and in environments where reliability is non negotiable.

    One of the most challenging phases of testing unfolded in India’s northern terrain. The SUV completed high altitude validation in Leh Ladakh, culminating in a successful run to Khardung La at 18,379 feet. Operating in thin air places exceptional demands on powertrain response, cooling systems, braking performance, and overall vehicle stability. The Himalayan tests were designed to confirm that the Duster can maintain composure where oxygen levels drop and conditions change rapidly.
    Beyond altitude and climate, the testing programme covered a wide spectrum of environments. The SUV was evaluated in dust tunnels to assess sealing and component protection, water wading zones to test durability during monsoon like conditions, and steep inclines to examine traction and control. Sub zero testing validated cold start behaviour and material resilience, while high ambient temperature trials focused on thermal management and cabin comfort.

    Indian road conditions formed a central pillar of the validation process. Pan India city drives and trials on specialised government tracks such as NATRAX, ARAI, GARC, and ICAT were used to simulate everything from uneven surfaces and speed breaker profiles to bumper to bumper urban traffic. These tests were intended to reflect the everyday realities faced by Indian drivers rather than controlled laboratory scenarios.
    To fine tune driving dynamics, the Duster also underwent tuning exercises across multiple international locations including Brazil, Romania, France, China, and the Czech Republic. Each geography contributed specific insights into ride quality, steering response, and handling behaviour, helping engineers strike a balance between rugged capability and on road confidence.

    Commenting on the milestone, Stephane Deblaise, CEO of Renault Group India, said the one million kilometre testing programme was a deliberate statement of intent. He noted that the vehicle was taken to some of the most demanding terrains and climates to ensure it is fully prepared for real world Indian conditions, reinforcing the belief that genuine capability cannot be rushed.
    The new Duster is expected to build on the legacy of its predecessor while raising benchmarks for durability, stability, and safety. Designed to combine rough road ability with refined handling, the SUV aims to deliver confidence at highway speeds without compromising its reputation for toughness.

    With its official unveiling scheduled for Republic Day on January 26, 2026, the Duster’s journey so far remains largely unseen by consumers. Yet it is this unseen journey, across continents, climates, and extreme environments, that will ultimately define how the SUV performs when it finally meets the roads it was built for.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Grid Scale Energy Storage Project Advances at Hindupur Substation in Andhra Pradesh

    A ₹627 crore investment will see Bondada Engineering develop and operate a 450 MWh standalone battery system for the state transmission network

    Bondada Engineering Limited will develop and operate a large standalone battery energy storage system at the 400 220 kV Hindupur Substation in Anantapur district, Andhra Pradesh, following the receipt of a Letter of Award from AP TRANSCO.
    The project involves a 225 MW 450 MWh standalone Battery Energy Storage System and carries an estimated value of ₹627 crore. It will be implemented under the Build Own Operate model with an execution timeline of 18 months from the date of receipt of the Letter of Award. Once operational, the asset is expected to generate long term annuity based revenue, supporting predictable cash flows and earnings visibility for the company.

    With this development, Bondada Engineering Limited’s cumulative battery energy storage portfolio has reached close to 1 GWh. The addition further strengthens the company’s presence in India’s emerging grid scale energy storage segment as utilities accelerate investments to support renewable energy integration and grid reliability.
    The Hindupur project forms part of broader efforts to enhance transmission level flexibility and manage variability arising from increasing renewable power capacity. Grid scale storage systems play a critical role in balancing supply and demand, improving system resilience, and supporting stable power delivery during peak demand periods.

    Commenting on the development, Dr. Bondada Raghavendra Rao, Chairman and Managing Director of the Bondada Group, said the project reflects the growing importance of energy storage in India’s power infrastructure. He stated that the project marks a key milestone for the company by strengthening its position in the evolving storage ecosystem while offering predictable long term returns under the Build Own Operate framework. He added that the company sees sustained momentum in grid scale storage deployment and intends to remain actively engaged in this transition.
    The order has been awarded by a domestic utility entity, and the company has confirmed that no promoter or related party interest is involved in the transaction.

    Bondada Engineering Limited continues to expand its renewable energy and energy storage footprint as part of its long term growth strategy, aligning its infrastructure capabilities with India’s clean energy and grid modernisation objectives.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • From healthcare to housing, India’s search behaviour redraws priorities in 2025, finds Justdial

    Drawing from millions of searches, the ‘How India Searched in 2025’ report sees healthcare, shared living, skill-led education and flexible work emerge as defining shifts, says Shwetank Dixit of Justdial

    India’s digital search behaviour in 2025 reveals a country reassessing everyday priorities, balancing affordability with aspiration, and making increasingly deliberate choices around health, education, work and leisure. According to Justdial’s annual report How India Searched in 2025, insights drawn from millions of platform searches point to a dual-economy consumer mindset where premiumisation and value-seeking are rising in parallel.

    Healthcare emerged as one of the most searched categories of the year, reflecting how wellness has moved into the mainstream of urban and semi-urban life. Searches for Ayushman Hospitals surged by 128 percent following the expansion of the scheme to cover senior citizens, while demand for Spine Specialists rose 88 percent, mirroring the physical toll of work-from-home routines. Neighbourhood Clinics recorded a 56 percent increase, signalling a preference for accessible, hyper-local medical care, alongside steady growth in Jan Aushadhi Kendras and Ayurvedic Hospitals as consumers explored affordable and alternative treatment options.

    Beauty and fitness stood out as the most searched vertical overall, marking a shift from fitness as a pastime to fitness as identity. Cricket Clubs registered a 60 percent rise, evolving into community-led lifestyle spaces rather than sport-only venues. Fitness Centres grew by 50 percent, driven by preventive health awareness, while Cosmetic Dealers, Makeup Artists and specialised recreational categories such as Cricket Turf Grounds and Karate Classes reflected rising demand for curated, niche experiences. Notably, men’s wellness gained momentum, with Beauty Spas for Men growing 42 percent, pointing to changing perceptions around self-care.

    Accommodation-related searches highlighted how living and leisure patterns are being reshaped. Paying Guest accommodation for boy students saw a 76 percent jump, indicating continued migration for education and work, while interest in Private Villas and Resorts climbed nearly 50 percent, underscoring the growing appetite for exclusive, experience-led travel. Luxury Car Rentals surged 90 percent, suggesting that milestone-driven consumption is replacing ownership in certain categories.

    Education and professional development searches reinforced the rise of a skill-first economy. Digital Marketing courses grew 42 percent, overseas education consultancy searches rose 35 percent, and integrated schooling options gained traction, outpacing interest in traditional long-duration degrees. Coworking Space Rentals increased by 84 percent as hybrid work models pushed businesses and professionals towards flexible infrastructure.
    Commenting on the findings, Shwetank Dixit, Chief Growth Officer, Justdial, said the report reflects subtle but significant behavioural shifts. He noted that behind every search lies a real decision, whether a family choosing healthcare, a student evaluating skills, or a household planning travel or celebrations. According to Dixit, the growing preference for specialised and niche services signals rising expectations and more informed consumer choices across pin codes.

    Taken together, the data paints a picture of an India that searches with intent rather than impulse. The service economy is becoming more localised, digital-first and youth-led, with consumers seeking solutions that help them learn, stay healthy, move efficiently and celebrate meaningfully. As 2025 closes, Justdial’s search trends suggest that India’s evolving identity is being written one query at a time.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • What changed before the price was announced tells the real Seltos story

    Kia India prices the all-new Seltos from ₹10.99 lakh as CEO Gwanggu Lee details the platform, safety, and scale decisions behind the second-generation model

    Long before the price of the second-generation Seltos was made public, the direction Kia India had taken with the model was already evident in the engineering and product decisions beneath it. The all-new Kia India Seltos arrives at a starting price of ₹10.99 lakh, but its positioning has been shaped less by a number and more by a sequence of choices around platform, safety architecture, cabin scale, and technology depth.
    The latest iteration of the Seltos is built on Kia’s global K3 platform, making its India debut with this model. The shift to a new platform is central to the car’s identity, allowing changes in proportions, structural rigidity, and ride refinement that would not have been possible through incremental updates. At 4,460 mm in length with a wheelbase of 2,690 mm, the new Seltos carries a visibly larger footprint, translating directly into improved cabin space and a more planted stance on the road.

    Speaking at the price announcement, Gwanggu Lee, Managing Director and CEO of Kia India, framed the new Seltos as a product shaped by long-term intent rather than short-term competition. He noted that the objective was to raise standards across space, safety, and technology while maintaining a value proposition that Indian buyers associate with the nameplate. The second-generation model, he said, reflects a broader effort to reinforce customer confidence and regain momentum in a segment that has grown increasingly crowded.
    Safety has been one of the most deliberate focus areas in the development of the new Seltos. The vehicle comes with a 24-feature standard safety package, including six airbags, ABS, and hill-start assist, supported by Level 2 ADAS offering 21 autonomous features. These systems are integrated into the vehicle architecture rather than positioned as optional enhancements, underlining Kia’s attempt to normalise advanced driver assistance within the mid-SUV category.

    Inside the cabin, the emphasis shifts to digital integration and everyday usability. A 75.18 cm panoramic display panel dominates the dashboard, combining instrumentation and infotainment into a single visual plane. Wireless Android Auto and Apple CarPlay are offered alongside a premium Bose audio system, while features such as proximity-based smart key access and powered driver seating reflect an effort to blend convenience with perceived sophistication. The design approach remains restrained, favouring layout clarity over ornamentation.
    Powertrain choices remain broad, with petrol and diesel options spanning multiple transmission formats. The lineup includes the Smartstream G1.5 petrol, the G1.5 T-GDI petrol, and a 1.5-litre CRDi diesel engine, paired with manual, intelligent manual, IVT, DCT, and automatic transmissions. This range allows the Seltos to cater to varied driving preferences without pushing buyers into a narrow specification band.

    Manufacturing for the new Seltos has already commenced at Kia’s Anantapur facility, allowing the company to align pricing with a planned production ramp-up rather than speculative demand. The price announcement signals readiness for scale, supported by a nationwide network of 821 touchpoints across 369 cities. This reach remains one of Kia India’s structural advantages, enabling the brand to serve both metro and emerging markets with comparable access to sales and service.
    Beyond the product itself, the ownership ecosystem continues to be positioned as part of the offering. Digital tools such as the MyKia app, extended warranty options, and long-term roadside assistance packages form part of the broader pitch, reinforcing predictability over novelty. The focus appears to be on reducing friction across the ownership cycle rather than relying on one-time feature appeal.

    In a segment where updates often arrive as cosmetic refreshes, the second-generation Kia Seltos distinguishes itself through the sequence of decisions that preceded its pricing. Platform migration, safety standardisation, and dimensional expansion came first. The number followed. That order may explain why the Seltos enters its next phase not as an incremental upgrade, but as a product shaped around fundamentals that Kia believes will matter over the long term.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • When December behaved unlike the rest of the year, Kia India took notice 

    Senior Vice President Atul Sood reflects on how 369 cities and 821 touchpoints changed the equation

    When December behaved unlike the rest of the year, Kia India paused to examine what had changed beneath the surface. After a calendar year marked by steady but measured movement, the final month delivered a sharp departure from the prevailing trend, forcing a closer look at how demand, distribution, and execution aligned at precisely the right moment.
    The carmaker closed Calendar Year 2025 with wholesale volumes of 280,286 units, a 15 percent increase over the previous year. While that growth reflected consistency across most months, December stood apart. Wholesale dispatches for the month reached 18,659 units, more than double the volumes recorded in December 2024. The divergence was significant enough to reframe how the year would ultimately be read, not as a linear climb, but as a year where structure and readiness mattered more than pace.

    According to Atul Sood, Senior Vice President Sales and Marketing, the December outcome was less about a sudden surge in demand and more about alignment across multiple levers. Product mix optimisation, calibrated trim strategies across high-volume models, and an expanded retail and service footprint converged at a time when consumer sentiment showed visible improvement. The result was a month that behaved differently from the rest of the calendar.
    Much of that stability during the year came from familiar nameplates. The compact SUV Kia Sonet crossed the 100,000-unit sales mark for the second consecutive year, providing a dependable base in a highly competitive segment. Alongside it, the Kia Seltos and the Kia Carens continued to contribute steadily, helping smooth volatility even when monthly demand patterns fluctuated. Newer additions such as the Carens Clavis and Carens Clavis EV added incremental momentum, while premium offerings like the Carnival Limousine and EV6 catered to a narrower but consistent buyer cohort.

    What amplified December’s impact, however, was the scale of Kia India’s distribution network by the end of the year. The company expanded its presence to 369 cities with 821 touchpoints, a reach that fundamentally altered how demand translated into wholesales. Wider geographic coverage meant that improved sentiment was not confined to a handful of urban centres, but could be converted into volumes across multiple markets simultaneously.
    This distribution depth allowed the company to respond faster and more evenly as buying intent firmed up. Rather than relying on aggressive incentives or short-term pushes, Kia’s December performance reflected the payoff from having sales, service, and logistics infrastructure already in place. The network expansion was not built for a single month, but December became the clearest demonstration of its value.

    Looking ahead, the company expects this structural base to play a central role in 2026. The recently introduced new Seltos is positioned to carry forward momentum in the SUV category, supported by the consistent performance of Sonet and Carens variants. The focus, Sood indicated, remains on value-led offerings and strengthening the ownership experience rather than chasing volume spikes in isolation.
    In that sense, December did more than lift the year-end numbers. It offered a glimpse into how preparation, reach, and portfolio balance can reshape outcomes when conditions align. For Kia India, the clearest signal of 2025 arrived not in the middle of the year, but at its very end.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • How Troop Messenger is weaving AI into everyday enterprise conversations 

    With AI Smart Responses and Instant File Summaries now live across mobile, desktop, and web, founder and CEO Sudhir Naidu outlines how the platform is reducing response time and document friction for enterprise and government teams while keeping data control intact

    As enterprises look to integrate artificial intelligence into daily workflows, the question is no longer about novelty, but about control. Troop Messenger, a secure internal messaging and collaboration platform, has begun embedding AI directly into routine team conversations, focusing on speed and clarity without shifting users outside enterprise boundaries.
    The latest update introduces two AI-driven capabilities: AI Smart Responses and Instant File Summaries. Both are designed to operate within the chat interface itself, addressing two common friction points in enterprise communication, delayed responses and time spent opening and reviewing shared documents. The features are available across Android, iOS, desktop, and web versions of the platform.

    AI Smart Responses appear contextually within conversations, offering suggested replies based on incoming messages. The prompts are optional and editable, allowing users to respond faster when needed while retaining full control over what is sent. The intent, according to the company, is not automation for its own sake, but assistance that reduces routine effort without changing how teams communicate.
    Instant File Summaries address another frequent bottleneck. When documents are shared in chat, users can view concise summaries directly within the conversation, without opening the file. The summaries extract key points and provide enough context for teams to understand relevance quickly, particularly useful for reports, proposals, and technical notes exchanged in fast-moving environments.

    Both features have been built with enterprise governance in mind. They can be enabled or disabled based on organisational policies, and operate entirely within Troop Messenger’s secure infrastructure. Files remain protected within the platform, with no external processing that could compromise data sovereignty.
    In a market dominated by platforms such as Microsoft Teams and Slack, Troop Messenger is positioning itself differently. Rather than layering AI as a separate workflow, the platform is moving toward what it describes as an agentic, AI-native collaboration model, where automation, security, and compliance are integrated into everyday operations.

    Speaking about the approach, Sudhir Naidu, Founder and Chief Executive Officer of Troop Messenger, said the focus has remained on addressing real communication challenges faced by enterprise and government teams. He noted that the new AI capabilities are intended to reduce everyday friction while maintaining strict control over data and security, particularly for organisations operating in regulated environments.
    Troop Messenger is built as a fully Indian, Make-in-India platform, with features such as end-to-end encryption, multi-factor authentication, SAML-based single sign-on, and extensive administrative controls. It supports both hosted SaaS and fully self-hosted, on-premise deployments, making it suitable for defence, government, and large enterprise use cases where data residency and compliance are critical.
    The platform already includes messaging, voice and video calling, screen sharing, and workflow integrations through REST APIs and automation tools. The addition of AI Smart Responses and File Summaries marks a shift from feature expansion to workflow optimisation, where small time savings compound across large teams.
    According to the company, further AI capabilities are under development as part of a broader roadmap. The emphasis, however, remains consistent: AI should serve operational needs without introducing opacity, dependency, or loss of control.
    As enterprises evaluate how much intelligence to bring into collaboration tools, Troop Messenger’s approach reflects a growing preference for AI that works quietly in the background, improving efficiency while staying firmly within the boundaries of trust, security, and compliance.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • What happens when telecom-grade connectivity enters India’s electric mobility ecosystem at Kinetic 

    Ajinkya Firodia and Ashish Lodha shared how the partnership with Jio Things aims to make connected EVs intuitive and accessible

    Telecom-grade connectivity is beginning to shape how India’s electric mobility ecosystem is being built, and a new partnership involving Kinetic Watts & Volts places this shift firmly in the mass-market two-wheeler segment. On December 22 in Mumbai, Kinetic Watts & Volts Ltd., the electric mobility arm of Kinetic Engineering Limited, announced a strategic technology collaboration with Jio Things Limited, a subsidiary of Jio Platforms, to embed connected digital features across its upcoming electric vehicle models.
    The partnership is aimed at integrating voice-assisted controls, smart digital instrument clusters, and IoT-enabled connectivity into Kinetic’s electric two-wheelers. Rather than positioning connectivity as an optional add-on, the companies said these features will be built into the core vehicle experience, ensuring consistency across models and customer segments.

    At the centre of the collaboration is Jio Things’ full-stack IoT ecosystem, which combines edge devices, connectivity, cloud infrastructure, remote device management, and aftermarket support. By integrating this platform into Kinetic Watts & Volts vehicles, the companies intend to enable real-time performance monitoring, diagnostics, and connected services for both individual riders and fleet operators.
    Ajinkya Firodia, Vice Chairman and Managing Director of Kinetic Watts & Volts Ltd., said the partnership reflects the company’s long-standing approach to democratising mobility and innovation. He noted that the introduction of voice assistance and connected features is designed to make technology intuitive rather than intrusive, extending Kinetic’s philosophy of simplifying ownership through practical design. According to Firodia, the move builds on features such as Easy Key, Easy Flip, and Easy Charge, now supported by digital systems that enhance everyday usability.

    From Jio Platforms’ perspective, the collaboration represents an expansion of connected vehicle technologies into a segment that has traditionally prioritised affordability and simplicity. Ashish Lodha, President at Jio Platforms, said the partnership demonstrates the company’s vision of building a connected automotive ecosystem in India. He highlighted the significance of bringing voice-enabled interaction and IoT capabilities to electric two-wheelers, describing it as a step toward redefining how riders interact with their vehicles.
    The connected features planned under the partnership include voice-based vehicle interaction to improve convenience and safety, smart digital clusters displaying real-time data, and connected mobility tools for monitoring vehicle performance and diagnostics. For commercial and fleet use cases, the platform will also support telematics and cloud-based analytics aimed at improving operational efficiency and reducing downtime.

    Kinetic Watts & Volts stated that the connected mobility platform will be embedded across its upcoming EV models, allowing for a scalable and future-ready digital architecture. The approach is intended to avoid fragmentation across vehicle lines and ensure that digital services remain consistent as the product portfolio expands.
    The collaboration also aligns with broader national objectives around smart, safe, and sustainable mobility. By combining Kinetic’s engineering and manufacturing capabilities with Jio’s digital infrastructure, the partnership seeks to make connected electric vehicles more accessible without pushing them into premium price brackets. Both companies indicated that affordability remains central to their strategy as they introduce advanced technology into everyday mobility.

    For Kinetic Group, the announcement builds on a legacy that spans more than five decades in India’s automotive sector. From earlier two-wheeler models such as the Luna and DX to newer electric platforms, the group has maintained a focus on practical mobility solutions. The integration of IoT and voice-led digital systems marks a shift toward software-enabled mobility while retaining a manufacturing-led foundation.
    Established in 2022, Kinetic Watts & Volts operates a dedicated EV manufacturing facility spread across 87,000 square feet, with an emphasis on scalable production, automation, and quality systems. The company positions itself as a Made-in-India EV manufacturer focused on urban mobility needs.

    As electric two-wheelers gain wider adoption across India, the entry of telecom-grade connectivity into this segment signals a change in expectations around rider experience. Features once associated with higher-end vehicles are now being designed for everyday use, supported by cloud infrastructure and real-time data.
    With this partnership, Kinetic Watts & Volts and Jio Things are positioning connected technology as a foundational layer in electric mobility rather than a differentiator reserved for premium offerings. The collaboration points to an evolving landscape where digital capability, safety, and usability converge to define the next phase of India’s electric two-wheeler market.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Trust Emerges as the New Benchmark for AI Driven HCP Engagement, Reveals Doceree 360

     Based on a Q4 2025 survey and global research, the report finds 89 percent of healthcare professionals now prioritize clinically verified and contextually relevant intelligence over generic AI solutions

    Healthcare professionals are no longer impressed by the presence of artificial intelligence alone. What now determines engagement, according to the latest Doceree 360 report, is whether AI driven inputs can be trusted at the point of care. Released on 22 December 2025, the 2025 edition of Doceree 360: Understanding HCP Engagement in the Age of AI presents a detailed view of how clinicians are reassessing the role of AI in their daily practice.
    The report, published by Doceree, draws on findings from a Q4 2025 survey conducted on Doceree.ai, supported by global industry research. Its central finding is clear. Eighty nine percent of healthcare professionals say they want assured intelligence, defined as AI that is credible, clinically verified, and relevant to the specific patient context, rather than an increase in generic or automated AI solutions.

    As AI becomes more deeply embedded in clinical environments, the report notes that healthcare is moving into what it describes as a cognitive era. In this phase, AI does not simply automate tasks but actively influences how clinicians process information, learn, and make decisions. With this expanded role, expectations have shifted. Trust, rather than novelty or scale, has become the primary benchmark for meaningful engagement.
    According to the data, sixty six percent of physicians now use AI in their daily practice. However, adoption does not equate to unconditional confidence. The report shows that clinicians increasingly evaluate AI driven outputs based on whether they can withstand clinical scrutiny and whether they meaningfully support patient care. Speed and technical sophistication, once viewed as advantages, are no longer sufficient on their own.

    Speaking on the findings, Harshit Jain, MD, Founder and Global CEO of Doceree, said that while AI has reshaped clinical thinking, it has also raised the bar for performance and accountability. He noted that healthcare professionals now expect intelligence they can rely on at critical moments of decision making, rather than automated insights that lack verification or relevance.
    The report defines assured intelligence through three core attributes. First is clinical credibility, which requires AI outputs to be evidence backed and aligned with established medical guidelines. Second is contextual relevance, ensuring that insights are tailored to the patient scenario and clinical setting rather than broadly generalized. Third is real world patient impact, where AI driven recommendations demonstrably support outcomes that matter in practice.

    Healthcare professionals surveyed expressed a growing intolerance for generic, promotional, or unverified outputs, regardless of how advanced the underlying technology may appear. The report notes that such content is increasingly ignored, particularly when it interrupts workflows or fails to align with clinical priorities.
    These findings carry significant implications for pharmaceutical and healthcare brands. The Doceree 360 report observes that many existing engagement strategies remain rooted in siloed channels and static messaging. Campaign led approaches, it suggests, are struggling to remain effective in an environment where clinicians expect continuous, intelligence driven engagement embedded directly into their daily routines.

    Commenting on this shift, Kamya Elawadhi, Chief Client Officer at Doceree, said the healthcare sector is entering what the report describes as an expectation economy. In this context, assured intelligence is no longer a differentiator but a baseline requirement for trust and relevance.
    The report calls on pharma brands to realign their strategies around three priorities. These include building AI driven content grounded in clinical validation and compliance, delivering context first engagement integrated into clinical workflows, and enabling patient impact through access and affordability intelligence available at the point of care.

    Rather than positioning AI as a standalone innovation, the report argues for its role as an enabler of better judgment. In the age of AI, it concludes, trust has become the new currency of engagement. Brands that consistently deliver assured intelligence are more likely to earn clinician confidence and long term relevance, while those that fail to adapt risk becoming background noise in an increasingly crowded digital landscape.
    The full Doceree 360: Understanding HCP Engagement in the Age of AI (2025 Edition) is available through Doceree’s official platforms. The report positions itself as a reference point for healthcare marketers navigating a landscape where intelligence must be earned, not assumed.

    As featured by Prittle Prattle News, virtuous journalism for a thoughtful world, the findings underscore a broader shift in healthcare communication. In a system where decisions carry real human consequences, intelligence without trust no longer holds value.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Next Generation Water Soluble Fertilizer Introduced as Fertinex Debuts with Smart Signalling Technology 

    Developed through in house research and agronomic trials, the new fertilizer is designed for fertigation systems and enhanced plant microbe interaction across multiple crop categories

    A next generation water soluble fertilizer aimed at advancing fertigation practices in Indian agriculture has been introduced with the launch of Fertinex by Coromandel International Limited. Announced on 22 December 2025, the product is positioned as a research driven solution for efficient crop nutrition, developed to meet the evolving needs of farmers seeking precision, consistency, and sustainability in nutrient delivery.
    Fertinex has been developed through extensive in house research and agronomic trials, with a formulation tailored specifically for fertigation applications. The fertilizer features an optimized nutrient composition that delivers balanced nutrition directly through irrigation systems, allowing crops to receive essential nutrients in a readily available form. This approach aligns with the increasing adoption of fertigation across Indian farms, where efficient water and nutrient use has become central to improving productivity and managing input costs.

    A defining feature of Fertinex is its integration of proprietary Smart Signalling Technology™, a patented innovation designed to enhance communication between plant roots and beneficial soil micro organisms. The technology works at the rhizosphere level, stimulating positive biological interactions that support nutrient uptake, root development, and soil health. By activating natural signalling pathways, the formulation is intended to improve nutrient use efficiency while strengthening the plant’s inherent ability to cope with stress conditions.
    According to the company, Fertinex has been designed to support early crop establishment, a critical phase that influences yield potential across crop cycles. The readily soluble nutrients ensure uniform distribution through fertigation systems, while the Smart Signalling Technology™ supports improved assimilation of nutrients within the plant system. This combined effect is expected to contribute to robust vegetative growth and stable crop development across varying field conditions.

    The patented Smart Signalling Technology™ relies on unique signalling molecules that encourage a symbiotic relationship between plant roots and beneficial microbes in the soil. This interaction promotes improved root architecture, enhanced nutrient absorption, and better tolerance to both biotic and abiotic stress factors. Over time, such biological activity also contributes to improved soil vitality, which remains a key concern in intensive farming systems.
    Fertinex is suitable for a wide range of crops, including fruits, vegetables, pulses, and plantation crops. Its broad applicability reflects a focus on versatility, allowing farmers across different agro climatic zones to integrate the product into existing fertigation schedules. By offering a consistent and reliable nutrient delivery mechanism, the fertilizer aims to support the production of high quality crops while maintaining long term soil health.

    The first batch of Fertinex was flagged off at the Visakhapatnam manufacturing facility of Coromandel International Limited. The event was led by S. Sankarasubramanian, Managing Director and Chief Executive Officer of the company, marking the formal rollout of the product for commercial distribution. The launch from the Visakhapatnam plant underscores the company’s focus on scaling research led innovations through its established manufacturing infrastructure.
    Commenting on the introduction of Fertinex, Avinash Thakur, Vice President and Business Head SND and Organic at Coromandel International Limited, said that innovation continues to be central to the company’s approach to crop nutrition. He noted that Fertinex reflects sustained investments in research, agronomic validation, and collaboration with technology partners, with the objective of delivering solutions that enhance soil health, improve nutrient efficiency, and support farmer productivity.

    He further stated that the company’s focus remains on building a sustainable and self reliant agricultural ecosystem in India. Through continued farmer education, field trials, and research initiatives, Coromandel aims to ensure that advanced nutrient solutions are both accessible and relevant to on ground farming realities.
    One of the operational advantages of Fertinex lies in its complete solubility in water, which allows for even nutrient distribution across fertigation systems. This characteristic minimizes the risk of clogging and ensures that crops receive uniform nutrition throughout the field. Combined with the Smart Signalling Technology™, the formulation is designed to reduce nutrient losses and limit environmental impact, addressing growing concerns around resource efficiency in agriculture.

    With the launch of Fertinex, Coromandel International Limited is also introducing what it describes as the foundation of a broader Fertinex range. The company indicated that this portfolio will evolve into a comprehensive line of high quality, research driven water soluble fertilizers tailored to diverse crop and soil requirements. The expanded range is expected to support farmers across India in adopting more precise and sustainable nutrient management practices.
    As fertigation continues to gain prominence as a method for improving water and nutrient efficiency, the introduction of Fertinex reflects a wider shift within the agri inputs sector toward science led solutions. By combining optimized nutrition with biological signalling mechanisms, the new fertilizer represents an effort to align crop productivity goals with long term soil and ecosystem health.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Security and IT Hardware Take Centre Stage at IFSEC India 2025

    Consistent Infosystems reports strong engagement for its CCTV, UPS, and IT hardware portfolio, with CMD and Co Founder Yogesh Agrawal interacting with channel partners.

    Security, power, and IT infrastructure conversations took on added depth at IFSEC India 2025 as system integrators, channel partners, and enterprise buyers converged to assess how hardware ecosystems are evolving beyond standalone surveillance products. Among the companies drawing sustained attention during the three day exhibition was Consistent Infosystems, which used the platform to present a broader view of integrated security and IT deployment.
    Held at Bharat Mandapam in New Delhi, IFSEC India 2025 brought together a cross section of the security and infrastructure industry, with exhibitors addressing challenges related to scalability, power continuity, and network reliability. Consistent Infosystems’ booth saw steady engagement from visitors exploring how surveillance, power backup, and IT hardware increasingly need to work as connected systems rather than isolated components.

    The company reported interactions with thousands of visitors and several hundred business partners over the course of the event, including system integrators and channel partners focused on commercial and enterprise installations. Discussions on the show floor reflected growing demand for solutions that can support uninterrupted operations, particularly in environments where surveillance and networking infrastructure must remain active under variable power conditions.

    A key area of interest was Consistent’s range of power backup and surveillance products designed for security installations. Products such as Mini UPS units, CCTV specific UPS systems, PoE enabled power solutions, and low light cameras were demonstrated in live settings, allowing visitors to evaluate performance and integration ease. These demonstrations attracted attention from installers and solution providers looking to reduce deployment complexity while maintaining reliability.
    Beyond product displays, the exhibition served as a forum for dialogue around evolving security infrastructure requirements. Conversations with partners focused on how IT hardware, networking equipment, and surveillance systems are increasingly being specified together, particularly for retail, commercial, and institutional projects where downtime and compatibility issues carry higher operational risk.

    Yogesh Agrawal, CMD and Co Founder of Consistent Infosystems, was present at the event and engaged directly with partners and industry stakeholders. He noted that platforms such as IFSEC India provide valuable insight into how market expectations are shifting, especially as customers look for hardware ecosystems that are both cost effective and scalable across multiple use cases.
    The participation also highlighted Consistent Infosystems’ strategy of positioning itself not only as a surveillance hardware provider but as a broader technology partner across IT, power, and networking categories. This approach aligns with changes in buying behaviour, where integrators and enterprises increasingly prefer consolidated product ecosystems backed by local service and support networks.

    As the security and IT hardware market in India continues to expand, exhibitions like IFSEC India are becoming important indicators of where demand is moving next. For Consistent Infosystems, the 2025 edition reinforced the relevance of integrated hardware offerings and the importance of maintaining close engagement with channel partners navigating a rapidly changing infrastructure landscape.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.