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Category: Technology

  • A Year of Scale and Cost Discipline Put Hotelogix Into EBITDA Positive Territory 

    Under the leadership of Mr. Aditya Sanghi, the hospitality tech firm scaled room coverage across India and Southeast Asia while adding AI features, hourly booking and wider compliance support

    Hotelogix closed 2025 with a key financial milestone, turning EBITDA positive, as the hospitality technology company expanded its market footprint, strengthened its product platform, and deepened regulatory readiness across regions. The performance covered both Hotelogix and its distribution brand, AxisRooms, marking a defining year for the group.
    Reflecting on the year, Mr. Aditya Sanghi, Chief Executive Officer of Hotelogix, said 2025 was focused on disciplined execution. He noted that the company expanded across priority markets, improved platform efficiency and achieved EBITDA positivity, reflecting the scalability of its cloud-based hospitality technology business.

    During the year, Hotelogix strengthened its leadership position in India’s mid-market and emerging enterprise hotel segment. The company reported that it now powers more than 400,000 rooms across the country, representing an estimated 15 percent of India’s hotel inventory. This expansion reinforced its presence among independent hotels and growing hotel groups seeking cloud-based property management solutions.
    In Southeast Asia, Hotelogix crossed 15,000 keys in the Philippines and recorded more than 10,000 active users. Adoption increased across both independent properties and regional hotel chains, adding to the company’s presence in the market. The enterprise segment also emerged as a key growth driver, with revenue from enterprise customers rising 35 percent in 2025 compared with the previous year. According to the company, this growth was driven by hotel groups in South Asia, Southeast Asia, the Middle East and Africa migrating from on-premises systems to Hotelogix’s multi-property cloud platform.

    EBITDA positivity was achieved through a combination of AI-driven efficiencies, a focused approach toward mid-market hotels in select geographies, and continued investment in customer support. The company also reported improvements in net revenue retention as existing customers added new properties, adopted additional services and expanded their operations. Referrals from existing clients contributed further to growth during the year.
    On the product front, Hotelogix introduced several enhancements aimed at improving operational efficiency for hotel operators. These included a multi-property dashboard designed for hotel groups and chains, allowing consolidated tracking of key performance indicators across properties. The company also launched an hourly booking feature, enabling hotels to sell rooms by the hour in response to rising short-stay demand.

    Artificial intelligence was integrated into the Hotelogix property management system to support dynamic pricing, forecasting, upsell recommendations, guest sentiment analysis and workflow automation. The company stated that these additions were intended to help hotels optimise revenue and operations while managing leaner teams.
    Hotelogix also expanded its compliance coverage across Southeast Asia and the Middle East. In Malaysia, the platform implemented e-invoicing capabilities, allowing hotels to generate verified electronic invoices directly from the system. In the Philippines, Hotelogix achieved Bureau of Internal Revenue certification to support audit-ready financial reporting. In the Kingdom of Saudi Arabia, the platform was integrated with the Shomoos Security System to automate guest data reporting.

    The company further strengthened its third-party ecosystem during the year, expanding its marketplace to more than 200 integrations spanning distribution, booking engines, revenue management, loyalty tools and accounting solutions. This enabled hotels to build tailored technology stacks around the core Hotelogix platform.
    Industry engagement was another focus area in 2025. Hotelogix hosted the second edition of the “Hotelogix and AxisRooms Connect” event in India, bringing together mid-market hoteliers, technology leaders and industry stakeholders. In the Philippines, the company organised the “Tech and Tonic” hospitality meetup to discuss sector trends and technology adoption.

    Looking ahead to 2026, Hotelogix stated that it plans to expand its product roadmap with AI-native solutions while accelerating internal AI adoption to improve enterprise-wide efficiency. The company said it aims to expand its enterprise footprint by more than 50 percent across Southeast Asia, South Asia, the Middle East and Africa, with the mid-market hotel segment remaining its core focus.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Year End Auto Offers Gather Pace as Kia India Launches ‘Inspiring December’ Sales Campaign 

    The campaign spans models including Seltos, Sonet, Carens, Carnival, and EV offerings with customer benefits available nationwide.

    Year end automobile offers have gathered momentum as Kia India announced the launch of its nationwide sales initiative titled Inspiring December. The campaign is valid through December 2025 and offers customer benefits of up to ₹3.65 lakh across multiple models in the company’s Indian portfolio.
    The pan India campaign covers a wide range of Kia vehicles, including the Seltos, Sonet, Syros, Carens, Carens Clavis, Carnival, and select electric vehicle offerings. The initiative is designed to provide customers with value driven purchase options as the calendar year draws to a close, while supporting both new bookings and upgrades.

    Under the Inspiring December campaign, Kia India is extending a mix of cash benefits, exchange offers, loyalty bonuses, and corporate schemes. These benefits vary by model and variant and are subject to stock availability at dealerships. The company stated that the offers have been structured to make its vehicles more accessible during the year end buying period.
    Customers can book their vehicles through multiple channels, including the Kia India website, the My Kia mobile application, or by visiting authorised Kia dealerships across the country. The company has positioned the campaign to allow customers to complete bookings digitally from their homes or through physical retail touchpoints, depending on preference.

    Commenting on the announcement, Mr. Atul Sood, Senior Vice President, Sales and Marketing, Kia India, said the campaign reflects the company’s continued focus on customer experience as it concludes a significant year in the Indian market. He stated that the initiative is intended to acknowledge customer trust while offering an opportunity to experience Kia’s design, technology, and ownership ecosystem.
    Kia India noted that the Inspiring December campaign applies across its nationwide dealer network and remains valid for a limited period. Customers are encouraged to check model wise applicability and detailed offer structures at authorised dealerships or through official digital platforms.

    The company continues to strengthen its market presence through a combination of product expansion, digital engagement, and retail reach. With a growing mix of internal combustion engine and electric vehicle offerings, Kia India has positioned itself across multiple customer segments in the Indian automotive market.
    Since commencing operations in India, Kia has expanded its manufacturing footprint at its Anantapur facility in Andhra Pradesh and built a wide sales and service network across urban and emerging markets. The company’s portfolio currently includes nine models for the Indian market, catering to both personal mobility and family oriented segments.

    As the year end buying season intensifies, Kia India’s Inspiring December campaign adds to a competitive landscape where manufacturers are seeking to attract customers through value focused offerings, flexible booking options, and broad product availability across regions.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Experiential Learning Takes Centre Stage as Galgotias University Introduces Semiconductor and Drone Labs 

    The initiative supports industry-aligned learning through simulation environments, UAV training, and advanced electronics infrastructure at the Greater Noida campus.

    Experiential learning has taken a central role at Galgotias University with the introduction of advanced Semiconductor and Drone Technology Labs at its Greater Noida campus. The initiative reflects the university’s focus on shifting engineering education beyond classroom instruction toward hands-on, industry-aligned training supported by real-world applications and simulation-based learning.
    The newly launched facilities include specialised laboratories for semiconductor technologies, unmanned aerial systems, and an integrated experiential simulation learning ecosystem. Together, they are designed to provide students with practical exposure to emerging technologies that are increasingly shaping India’s industrial and technological priorities.

    One of the notable additions is the Advanced Drone Soccer Arena, an experiential learning space where students design, build, and pilot drones in competitive formats. The arena combines engineering concepts with structured competition, allowing students to develop skills in precision engineering, teamwork, strategic planning, and real-time problem-solving. The Drone Soccer Arena was inaugurated by Dr. Ashwin Fernandes, Executive Director, AMESA, QS Quacquarelli Symonds, lending academic and global recognition to the initiative.
    The launch of the new laboratories comes at a time when India is strengthening its focus on semiconductors, electronics manufacturing, and unmanned aerial systems. Galgotias University has aligned its academic infrastructure with these national priorities by placing students at the centre of applied learning models that mirror industry environments.

    The Semiconductor Lab offers students exposure across the chip development lifecycle, including design, simulation, fabrication processes, testing, and applications. Through structured lab work and simulation tools, students gain insights into semiconductor use cases spanning artificial intelligence, automotive electronics, and consumer technology. The lab is intended to help students build foundational expertise in a sector critical to India’s technological self-reliance.
    Complementing this is the Drone Technology Lab, which provides training in UAV design, assembly, flight control systems, payload integration, and data analytics. Students engage with application-driven learning across domains such as precision agriculture, infrastructure inspection, disaster management, surveillance, and defence-related technologies. The lab focuses on building operational competence alongside theoretical understanding.

    A key differentiator of the initiative is Galgotias University’s experiential simulation learning framework. Through the use of digital twins, virtual laboratories, real-time simulations, and scenario-based challenges, the university recreates industrial workflows within the academic setting. This approach aims to reduce the gap between academic instruction and professional practice by familiarising students with industry conditions before graduation.
    University leadership stated that the launch of these facilities aligns with Galgotias University’s long-term vision of becoming a future-ready institution that responds to evolving industry requirements. Faculty members associated with the programmes have undergone targeted training to integrate experiential methodologies into regular coursework and assessment.

    Students have responded positively to the initiative, citing improved confidence, stronger practical skills, and clearer alignment between academic learning and industry expectations. Early feedback from industry stakeholders suggests that graduates trained under this model demonstrate higher readiness for roles in high-technology sectors.
    With the introduction of advanced semiconductor, drone, and simulation labs, Galgotias University has expanded its academic infrastructure to support applied learning at scale. The initiative represents a step toward redefining engineering and technology education in India by embedding practical experience, simulation, and industry relevance into the core of the learning process.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Satellite Broadband Enters Policy Agenda as Government of Goa Explores Collaboration With Starlink

    Chief Minister Dr. Pramod Sawant and IT Minister Rohan Khaunte discussed potential applications of satellite broadband to strengthen rural connectivity, maritime communication, and last-mile digital access across Goa.

    Satellite broadband has moved into active policy consideration in Goa as the State Government engaged in discussions with Starlink to examine opportunities for strengthening digital connectivity across urban, rural, coastal, and remote regions. The engagement reflects Goa’s broader push to reinforce its technology ecosystem and improve access to reliable communication infrastructure.
    The Government of Goa, under the leadership of Chief Minister Dr. Pramod Sawant, held strategic discussions with representatives from Starlink to understand how satellite-based broadband solutions could complement the State’s existing digital infrastructure. The focus of the dialogue remained on improving connectivity in areas where traditional terrestrial networks face limitations.

    A key meeting took place at the Mantralaya in Porvorim, attended by Chief Minister Dr. Pramod Sawant and senior State officials. The Starlink delegation included Ms. Lauren Dreyer, Vice President, Starlink Business Operations, Global Access and Operations, Mr. Prabhakar Jayakumar, Head, Starlink India, and Mr. Manoj Ladwa, Government Affairs Strategist and Chairman, India Global Forum. Discussions centered on the potential role of low-latency satellite broadband in supporting governance, public service delivery, and infrastructure development.
    Speaking during the interaction, Chief Minister Dr. Pramod Sawant highlighted Goa’s progress in digital transformation and the State’s emphasis on strengthening digital services. He noted that satellite broadband could support sectors such as tourism, education, industry, fisheries, and rural development, all of which depend on stable and reliable communication networks for growth and efficiency.

    A second meeting was held at Taj Cidade de Goa in Dona Paula, chaired by Shri Rohan Khaunte, Minister for Information Technology, Electronics and Communications, Tourism, and Printing and Stationery. The meeting was attended by Dr. V. Candavelou, IAS, Chief Secretary, Government of Goa, Shri Kabir Shirgaonkar, Director, Department of Information Technology, Electronics and Communication, Mr. Pravimal Abhishek, IAS, Secretary, Science and Technology, Managing Director, Goa Industrial Development Corporation, Director of Transport, along with other senior officials and the Starlink leadership team.
    During the discussions, Shri Rohan Khaunte spoke about Goa’s emergence as a preferred destination for global technology players. He pointed to the State’s growing focus on innovation, digital infrastructure, and technology-led development, noting that international companies increasingly view Goa as a viable hub for building and scaling digital solutions.

    The meetings outlined several areas where Starlink’s satellite network could align with Goa’s development priorities. These included strengthening connectivity in rural and shadow areas, improving high-speed data access for industrial and electronic manufacturing clusters, and enhancing last-mile digital reach under the Har Ghar Fibre programme. The discussions also covered the use of satellite connectivity to modernise maritime operations and support fisheries through real-time communication systems.
    Additional focus areas included the potential for improved digital services in tourism, such as connectivity for homestays, beach surveillance systems, and maritime experiences. Officials also discussed the possibility of connecting schools in low-coverage regions under the CARES initiative and supporting digital infrastructure for emerging use cases such as CCTV surveillance at beaches and AV and AR-based visitor guides.

    Through these engagements, the Government of Goa is working toward a comprehensive connectivity roadmap aimed at expanding digital access across the State. The approach seeks to strengthen rural networks, improve communication capabilities for coastal and maritime activities, and ensure seamless last-mile connectivity, while supporting Goa’s long-term vision for inclusive and resilient digital growth.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Soil to Food Nutrition Gets Scientific Validation as Better Nutrition Brings XRF Technology to India’s Food System

    Better Nutrition introduces an X-Ray Fluorescence based verification model that measures nutrients and screens heavy metals across every food batch in under 100 seconds.

    Soil to food nutrition in India has moved toward measurable scientific accountability with Better Nutrition introducing an advanced nutrient verification system based on X-Ray Fluorescence technology. The New Delhi based biofortified food brand has integrated the XRF Analyzer into its production process to enable real time measurement of nutrients and detection of heavy metals across every batch of food produced.
    Better Nutrition is currently the only private organization in India using XRF technology for routine food verification and is among a small number globally to apply the system at scale. The approach creates a closed loop soil to food verification process, ensuring that nutritional content is tracked, measured, and confirmed rather than assumed.

    The XRF Analyzer produces a detailed nutrient scorecard in under 100 seconds. Each test measures more than 20 essential nutrients, including iron, zinc, calcium, magnesium, manganese, and boron. At the same time, the system checks for the presence of over 10 harmful heavy metals such as lead, cadmium, and mercury, allowing nutrient validation and safety screening to happen together.
    According to Better Nutrition, almost every batch of food is tested using this method before reaching consumers. This batch level testing differs from conventional food quality checks that typically rely on limited sampling or standard nutritional averages.

    Prateek Rastogi, Co founder of Better Nutrition, said that the technology allows the company to measure nutrient levels with precision while ensuring food safety. He stated that Better Nutrition is the only private organization in India currently using this capability and added that verified batch results will be shared with consumers to improve transparency and trust.
    Most packaged food products depend on nutrient values calculated during formulation or based on regulatory benchmarks. In contrast, Better Nutrition’s system confirms the actual nutrient content present in each production batch, shifting nutrition from a stated claim to a measured outcome.

    Aishwarya Bhatnagar, Co founder of Better Nutrition, said the company has built India’s first system that can both increase nutrient levels in staple foods and validate them through scientific testing. She noted that nutrition is now treated as a measurable parameter rather than an assumption, establishing a new reference point for everyday food.
    The system also addresses India’s ongoing issue of hidden hunger, where micronutrient deficiencies persist despite adequate food intake. By enabling regular staples to contribute meaningfully to daily nutrient requirements, the approach reduces dependence on artificial fortification and supplements.

    Better Nutrition’s soil to food model focuses on improving nutrient availability during cultivation and production rather than adding nutrients at the final stage. The XRF Analyzer enables visibility into how nutrients are retained from soil conditions through processing, allowing continuous assessment and correction.
    As food safety, transparency, and nutrition remain key public concerns in India, the use of real time nutrient and heavy metal verification introduces a higher level of accountability into food production. The application of XRF technology in everyday food moves scientific testing closer to consumers rather than keeping it confined to research settings.

    With the system now in active use, Better Nutrition plans to rely on verified data to inform consumers about nutrient content, reinforcing an evidence based approach to nutrition. The development places measurable science at the center of everyday food choices at a time when nutritional reliability is increasingly under scrutiny.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • India’s 2026 Tech Outlook Takes Shape Through Voices from BenQ, Hisense, CP PLUS, Cellecor, Energy Bots and Avaali 

    Rajeev Singh of BenQ, Pankaj Rana of Hisense and Aditya Khemka of CP PLUS point to smarter displays, connected homes and edge intelligence, while Srividya Kannan of Avaali warns that AI readiness must catch up with AI ambition

     India’s technology sector is entering a phase of sharper intent, where scale, intelligence and responsibility are beginning to move in sync. Leaders across consumer electronics, enterprise technology, security and energy systems agree that the past year was less about experimentation and more about maturity. The conversations now shaping 2026 focus on practical adoption, deeper infrastructure and outcomes that consumers and enterprises can clearly experience.
    Rajeev Singh, Managing Director at BenQ India and South Asia, observes that display technology has moved beyond being a passive interface. In 2025, demand rose for solutions that supported hybrid work, digital classrooms and content creation while also addressing eye comfort and energy efficiency. According to him, the next phase will see AI driven personalisation, wider adoption of OLED, microLED and quantum dot technologies, and interactive visual systems becoming mainstream across education and collaboration spaces. The emphasis, he notes, will be on technology that improves productivity while remaining conscious of sustainability and user wellbeing.

    From the connected home perspective, Pankaj Rana, CEO of Hisense India, highlights a decisive shift in Indian consumer expectations. Smart televisions, energy efficient cooling and IoT enabled appliances are no longer niche purchases limited to metros. In 2025, demand expanded rapidly across tier two and tier three markets, driven by affordability, connectivity and rising awareness. Looking ahead, he expects larger screens, AI enhanced audio visual experiences and voice led home ecosystems to define household buying decisions, with convenience and efficiency becoming central to brand loyalty.

    Security and surveillance also saw a transformation during the year. Aditya Khemka, Managing Director of CP PLUS, points to AI driven analytics, improved connectivity and stronger compliance standards as defining forces in 2025. He notes that trust and certification are now as important as innovation, particularly as surveillance systems integrate more deeply with enterprise operations and public infrastructure. For 2026, CP PLUS anticipates wider adoption of edge computing, IoT based intelligence and proactive security environments that do more than monitor, supporting operational decision making and risk prevention.
    On the consumer electronics front, Ravi Agarwal, Co founder and Managing Director of Cellecor Gadgets, says 2025 marked a turning point in how value is defined. Consumers increasingly prioritised reliability, smart functionality and pricing that made technology accessible beyond urban centres. Cellecor’s growth across televisions, audio products and wearables reinforced the importance of localisation, omnichannel presence and a strong Make in India focus. He believes 2026 will deepen this trend, with smarter ecosystems and energy conscious design shaping the next wave of adoption.

    The convergence of computing and sustainability was another defining theme. Murali Mantravadi, Joint Managing Director at Energy Bots, describes 2025 as a year when AI scale and clean energy growth became inseparable. As generative AI moved into enterprise production and renewable capacity expanded globally, the relationship between digital infrastructure and energy efficiency became clearer. He expects 2026 to accelerate energy aware smart homes and appliances that adapt to grid patterns, reduce waste and support national sustainability goals through predictive intelligence.
    At the enterprise level, Srividya Kannan, Founder and CEO of Avaali Solutions, offers a note of caution alongside optimism. She argues that while AI dominated boardroom agendas in 2025, many organisations remain unprepared for meaningful deployment. The gap between ambition and readiness, she says, stems from weak data foundations, limited governance and insufficient change management. For 2026, she stresses the need to move from surface level AI adoption to building robust, explainable and ethical AI infrastructure that integrates seamlessly into existing workflows.

    Taken together, these perspectives suggest that India’s technology story is entering a more grounded phase. The focus is shifting from novelty to usefulness, from isolated innovation to connected systems, and from rapid rollout to responsible scale. As 2026 approaches, the sector appears set to prioritise intelligence that delivers measurable value, builds trust and aligns growth with long term sustainability.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Telangana’s Clean Mobility Push Gains Momentum as Gravton Motors Commits to New EV and Autonomous Vehicle Facilities

    An MoU signed at the Telangana Rising Global Summit 2025 in the presence of State leadership sets the stage for Gravton Motors to build EV powertrain, electric two wheeler and AGV development units with facilitation support through TG IPASS.

    Gravton Motors has taken an important step toward strengthening Telangana’s clean mobility vision with the signing of a Memorandum of Understanding at the Telangana Rising Global Summit 2025. The agreement confirms the company’s plan to develop advanced facilities for electric vehicle powertrain production, electric two wheeler manufacturing and autonomous ground vehicle technology. The announcement was made at Bharat Future City, where the summit gathered industry leaders, innovators and policymakers to map the next phase of the State’s industrial growth.

    Under the MoU, Gravton Motors will receive facilitation support from the Government of Telangana through the TG IPASS mechanism. This support will help the company secure clearances more efficiently and coordinate with various government departments so that the upcoming units can progress without administrative delays. The collaboration reflects the State’s focus on future ready industries and marks a meaningful addition to its growing ecosystem of mobility and technology enterprises.

    The project is expected to contribute to research driven manufacturing, local innovation and high skilled employment. By creating facilities that support electric vehicle powertrain engineering and autonomous mobility solutions, Gravton Motors aims to encourage the growth of an ancillary supplier ecosystem and open up new opportunities for engineers, technicians and emerging talent in the region. The initiative also aligns with the State’s commitment to sustainable transportation, reduced emissions and long term green mobility planning.
    Speaking about the partnership, Parshuram Paka, Founder and Managing Director of Gravton Motors, said that the summit represents a moment of confidence in the State’s progressive industrial approach. He noted that Telangana’s governance model and technology focused environment provide a strong foundation for companies working in next generation mobility. He also expressed optimism about developing technology in Telangana that can contribute to India’s expanding role in the global electric vehicle landscape.

    The MoU serves as an initial framework for cooperation between the Government of Telangana and Gravton Motors. The detailed agreements that will follow are expected to guide the establishment of infrastructure, the phased development of manufacturing lines and the overall direction of the project. Both parties have highlighted their shared commitment to innovation, sustainability and long term value creation.

    Gravton Motors, founded in 2019 and headquartered in Hyderabad, specialises in electric powertrains, electric two wheelers and autonomous ground vehicle technologies. The Telangana Rising Global Summit 2025 provided the platform for the announcement and featured major collaborations across manufacturing, energy, technology and infrastructure. The partnership adds momentum to the State’s aspiration to become one of India’s leading centres for emerging technologies.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Wondrlab’s Hector Scales Globally as 350+ Brands Adopt Its Commerce-Media Platform

    With adoption from Flipkart, Instamart, Zepto and 350+ brands, Wondrlab’s Hector now handles over ₹3500 crore in media budgets, expanding into the US and Japan with enterprise-grade data governance

    Three years ago, Hector began as an internal experiment within Wondrlab, created to help digital brands navigate an increasingly complex commerce-media landscape. Today, it stands as one of India’s most widely deployed marketing platforms, with more than 350 brands relying on it across ecommerce, quick commerce and digital retail. Its rapid rise, coupled with strong enterprise adoption, has taken the platform far beyond its original ambition. Hector now enters global markets, with operations expanding to the United States and Japan.
    The platform has grown alongside the scale of digital retail in India. In this period, Hector has managed over ₹3500 crore in media investments for clients, representing a shift in how digital brands approach performance marketing. What began as a data product has evolved into a decisioning engine that helps brands operate across Amazon, Flipkart, Instamart, Blinkit and Zepto with a level of clarity and consistency that manual optimisation cannot match.

    Hector’s growing relevance has also earned international recognition. It is listed among Amazon Ads Top 20 Innovation Partners globally, and is the only company from India to hold this distinction. The platform is also ISO certified and SOC compliant, which enables enterprise clients to operate within stringent data governance requirements. These compliance standards have become increasingly important as brands expand their digital footprint across markets and rely on deeper integration of data for campaign decisioning.
    The United States has emerged as Hector’s strongest new market. Wondrlab notes that the adoption rate for deep-tech software in the US is nearly twice that of India, creating a foundation for faster scale. As American retailers and DTC brands seek platforms that merge commerce and media, Hector’s data-led approach has found early traction. Demand from Japan has followed, driven by the country’s high levels of ecommerce penetration and mature consumer technology ecosystem.

    Rakesh Hinduja, Co-Founder of the Wondrlab Network, describes Hector as an example of India’s ability to build globally competitive platforms. He explains that Wondrlab’s intention has always been to build products that sit at the centre of business transformation, not at the edge of marketing. The adoption of Hector by hundreds of clients, and its expansion into high-value markets, reflects the potential of Indian engineering to compete at a global level. He notes that this is the next phase of Wondrlab’s ambition, where technology created in India can scale internationally and deliver measurable commercial impact.
    Meher Patel, Founder of Neon and Hector AI, adds that the goal from the beginning was to construct a platform that could deliver outcomes consistently and at scale. He acknowledges the role played by ecommerce and quick commerce partners in shaping Hector’s evolution. Partners across Amazon and Flipkart, as well as rapid commerce players like Instamart, Blinkit and Zepto, have pushed for systems that connect retail signals with media strategy. According to him, taking this technology to markets like the US and Japan marks the start of building a commerce-media ecosystem from India that can stand among the most advanced globally.

    Hector also functions as a central pillar within Wondrlab’s full-funnel marketing transformation ecosystem. Over the past year, the network has grown across geographies and categories, supported by rising demand for proprietary platforms that bring clarity to complex retail environments. Hector’s data architecture allows brands to make decisions based on variables that affect revenue and return on ad spend. Brands can analyse media signals using Amazon Marketing Cloud, Amazon DSP, Rapid Retail Analytics, Amazon Marketing Stream and other advanced Amazon technologies.
    The platform is the result of Neon, a Wondrlab company, which developed Hector with the intention of creating a systematic method for brands to scale on Amazon and other retail platforms. Its underlying decisioning model enables brands to move beyond broad optimisation to more granular interventions. For example, it evaluates variables such as inventory signals, category trends, price movements, device behaviour, timing patterns and historical campaigns. It then converts these signals into recommendations that affect both revenue and ROAS.

    The broader Wondrlab network reinforces this platform-led ambition. Alongside Neon, Wondrlab’s ecosystem includes a range of specialised companies that support clients across marketing transformation and digital business transformation. These include What’s Your Problem, a digital-first creative agency, and Wisr, an open tech platform that connects brands with schools. The network also includes Opportune, an influencer marketing platform with proprietary tools, and Neon, which manages performance marketing. Cymetrix adds expertise in CRM and data analytics, while OPA, one of India’s largest influencer platforms, strengthens creator-led campaigns. BigStep contributes to the network’s technology capabilities with software development, cloud services and real-time engagement solutions. Wondrlab has also extended its presence into Europe through the acquisition of WebTalk, a digital agency with strong credentials across the Central and Eastern European region.

    Together, these companies support Wondrlab’s full-funnel approach, where brand creation, performance marketing, retail commerce and data-led automation operate in a single aligned ecosystem. Hector’s expansion into global markets therefore strengthens not only the platform itself but the broader network’s presence in mature digital economies.
    For brands, the significance of this lies in predictability. Retail media environments are often shaped by variables that shift rapidly and unpredictably. Hector offers a systematic way to navigate this movement. It does not replace human judgement but provides a structure that allows teams to make decisions supported by data. For enterprise clients operating across multiple markets, this consistency becomes an operational advantage.
    Wondrlab’s leadership sees this as a defining moment for Indian product development. Hector shows that innovation born in India can scale into markets known for their competitiveness and depth. Its growth is also a sign of how digital-first brands have matured, moving from short-term optimisation to long-term retail strategy.
    This report is produced by Prittle Prattle News, featuring you virtuously under the editorial direction of Smruti Bhalerao. The story reflects Wondrlab’s continued focus on building technology from India that meets global standards and advances both marketing and retail transformation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Messaging Isn’t Enough: How Chat360 and Meta Are Rewriting WhatsApp for Voice-Led Support

    With over 300 enterprise clients in five countries, Chat360 now offers native WhatsApp voice calls through Meta’s API. The feature enables real-time customer support and sales automation within one of the world’s most widely used messaging platforms.

    For years, enterprises have treated WhatsApp as a digital front desk. It has functioned as a space for scripted replies, broadcast messages and chatbots. As customer expectations evolve and conversations grow more complex, it has become increasingly clear that messaging alone is no longer enough.
    Chat360 has partnered with Meta to introduce native WhatsApp voice calling for enterprise users. This new capability is now part of Chat360’s low-code omnichannel platform and allows brands to offer real-time voice support through WhatsApp Business. For companies across retail, banking, real estate, education, travel and healthcare, this changes WhatsApp from a static support tool into a live communication channel.

    Sunnyraj Agarwal, Founder and CEO of Chat360, describes this change as a natural step in how customers already behave. He notes that WhatsApp is now the most preferred way for people to interact with businesses. With voice support designed into Chat360’s platform, enterprises are now able to hold meaningful conversations with customers at the exact moment they are needed.
    The integration is available to all Chat360 customers who use the WhatsApp Business API. There is no technical setup required. Calls function within the same WhatsApp conversation thread without external tools. Customers can speak directly to sales or support teams, and all voice activity is stored along with chats, CRM updates, tickets and campaign data.

    This solves a long-standing limitation in enterprise communication. Until now, businesses could reply to questions on WhatsApp but had no natural way to shift into a live conversation. Customers often faced delays, channel switching and fragmented experiences. With this update, a customer who responds to a campaign or asks a question about pricing can now receive a voice call from an agent in the same thread and in real time.
    Chat360’s approach is both functional and intelligent. The platform uses agentic AI models to automate call flows, personalise scripts and route interactions based on customer behaviour and sentiment. Voice data is combined with message history and CRM records to create a complete view of the customer. Agents receive context before every call and campaigns can be adjusted based on interaction results.

    Businesses that have begun using the feature report stronger results in lead conversion, faster response times and more personalised support. Sales calls triggered from WhatsApp campaigns show higher closure rates. Dormant leads have been revived through automated outreach that blends voice and messaging.
    For industries where trust and urgency matter, such as real estate, education and banking, voice communication adds a human element that text alone cannot deliver. Homebuyers can request a call immediately after viewing a listing on WhatsApp. Parents can speak with academic advisors. A banking customer can solve a transaction issue through live assistance without needing an additional app.

    Chat360 supports multilingual voice communication, which allows enterprises to provide service in regional languages. This is particularly valuable for brands operating across India, Southeast Asia and the Middle East.
    The platform is built on Meta’s approved WhatsApp Business API and follows strict security and compliance standards. All calls are encrypted and consent-based. Brands can activate the feature with the same ease as enabling chatbot automation or broadcast messaging.

    The result is a more human customer journey. While many assume that automation reduces the personal touch, the opposite is true in this case. With voice calling connected directly to customer history, agents gain a clear understanding of the conversation before the call begins. This helps them offer relevant information and communicate with clarity and empathy.
    Voice call transcripts and outcomes are also recorded and visible in CRM dashboards. Support leaders can measure performance, recognise patterns and improve team efficiency. Automated scheduling, proactive follow-ups and campaign-driven voice outreach all work from a single interface.

    Sunnyraj Agarwal views this development as a significant step for enterprise communication. He explains that customers do not want to be transferred repeatedly between chat and call centres. They want a complete and consistent conversation within the channels they already use. With native voice calling built into WhatsApp, that experience is now possible.
    This article is prepared for Prittle Prattle News under the editorial leadership of Smruti Bhalerao. It highlights a shift in how enterprises think about presence and availability. As brands adopt voice-led support, platforms like Chat360 are helping reshape the meaning of customer connection.

    With no-code deployment, multilingual capabilities and seamless integration across digital touchpoints, WhatsApp voice support is no longer an emerging idea. It is active, accessible and reshaping how enterprises communicate at scale.
    The future of business communication depends on more than fast responses. It depends on being available when it matters. Chat360’s voice calling integration allows enterprises to meet that expectation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub