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Category: Technology

  • Smart Entertainment Gets Simpler with Beem 550 Projector Featuring 6000 Lumens and Android TV

    Designed with features like auto focus, dual-band Wi-Fi, and long lamp life, the Beem 550 projector fits into everyday spaces where convenience meets practical use

    In an era where screens dominate both work and leisure, the idea of home projection is steadily gaining traction. The Beem 550 projector, recently introduced into the market, arrives as a practical response to that shift one that aims to deliver large-screen viewing without the need for complicated setup or added peripherals.
    The model supports native 1080p resolution and comes with a peak brightness of 6000 lumens, making it viable for varied lighting conditions. What separates the Beem 550 from typical plug-in projectors is the inclusion of an auto focus mechanism and keystone correction, both of which operate without manual input. This allows users to adjust the projection space quickly, even when the device is moved from one setting to another.

    At the centre of its operating system is Android TV, an open-source platform that has become a common interface for modern televisions and smart boxes. This integration means that the Beem 550 can run popular apps like Netflix, YouTube, Prime Video, and Disney+ Hotstar natively. For users, this reduces dependence on external dongles or casting devices, and it also simplifies content access through a single remote interface.
    The device also includes a five-watt downward-facing speaker. While it does not compete with a dedicated soundbar, it meets the needs of personal use in mid-sized spaces. Those seeking external audio can still connect through AUX or Bluetooth 5.0.

    Connectivity remains a focus in the overall design. With dual-band Wi-Fi, the projector allows for smoother streaming over 5GHz networks while maintaining backward compatibility with 2.4GHz systems. Additional ports for HDMI and USB ensure compatibility with gaming consoles, laptops, and storage devices. These inclusions reflect the intent behind the model — to serve as an all-in-one entertainment unit that can switch easily between personal and shared use.
    One of the more noticeable design elements is the inclusion of a built-in monopod stand. Instead of relying on external tripods or books for height, the base unfolds to offer tilt control and vertical lift. This can help avoid ceiling keystoning and allows for quicker setup on uneven surfaces. It also aligns with the increasing need for mobility, especially in compact urban homes or hybrid workspaces.

    With a rated lamp life of up to 40,000 hours, the Beem 550 leans into durability. The light source, based on LED technology, supports energy efficiency while delivering a contrast ratio of 2000:1. While this may not meet the standards of high-end home theatre units, it fits well into the everyday projection category where use cases range from casual streaming to small-group presentations.
    The form factor is modest, with foldable elements that make the unit easier to store or transport. It weighs light enough to carry but holds firm footing on most surfaces. The body design refrains from glossy finishes, opting instead for a matte shell that resists smudging during movement.
    Priced under ten thousand rupees at launch, the projector joins a growing segment of compact, all-in-one projection devices now available in India. It reflects a broader trend where technology is shrinking in size but expanding in purpose often blending multiple roles into a single, mobile unit.

    For users who previously hesitated to invest in projection due to complexity or cost, the Beem 550 attempts to resolve both. It is not positioned as a high-performance media system. Rather, it functions as a basic, consistent tool that does what it claims: project a clean image, run standard applications, and adapt to changing environments without much effort.
    The product is available through the official Portronics website along with major platforms such as Amazon India, Flipkart, and other regional stores.
    In a market where smart devices are becoming increasingly fragmented, the Beem 550 holds its ground by focusing on stability over style, and usability over up-selling. It does not seek to impress. It simply works.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Game On: GodLike Esports and OnePlus Launch Power-Packed Gaming Alliance

    With Jonathan Amaral as the face of the partnership, the collaboration aims to empower pro players, fans, and the mobile gaming community with performance and innovation.

    In a major boost to India’s mobile gaming landscape, GodLike Esports has announced a strategic partnership with leading technology brand OnePlus. The alliance is designed to bring cutting-edge innovation to gamers nationwide, with top esports athlete Jonathan Amaral leading the charge as the campaign’s official face.
    This collaboration represents a significant milestone for the gaming ecosystem, positioning OnePlus as the official smartphone partner for GodLike Esports across all competitive divisions. Known for its performance-driven devices, OnePlus will empower GodLike’s athletes with the speed, graphics, and precision needed for world-class play.

    Jonathan “JONATHAN” Amaral, one of India’s most recognized esports players, expressed his excitement about the tie-up. “Gaming isn’t just a hobby, it’s a way of life. With OnePlus, we’re pushing the limits of what’s possible. It’s a perfect fit for the GodLike spirit,” he said.
    As mobile gaming continues its meteoric rise across India, this partnership aims to raise the bar not only for competitive play but also for fan engagement and community-building. The deal includes co-branded content, exclusive giveaways, on-ground activations, and a range of digital initiatives that tap into OnePlus’s loyal user base and GodLike’s massive gaming following.

    GodLike Esports, home to some of India’s top esports teams, sees this collaboration as more than a sponsorship. “We are not just joining forces with a tech brand, we’re creating a long-term vision for gaming in India,” said a spokesperson from GodLike Esports.

    The announcement comes at a time when mobile gaming in India is poised to reach new heights, both in viewership and participation. With OnePlus providing the hardware and GodLike bringing the firepower, the duo is set to redefine the future of esports.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • Everyday Electric, Exceptionally Upgraded: Ampere’s Magnus Grand Hits Indian Roads

    The new model features a 5-year LFP battery warranty, digital dashboard, dual-tone aesthetics, and family-first ergonomics.

    Greaves Electric Mobility’s Ampere has launched the all-new Magnus Grand, a refreshed version of its popular electric scooter designed to serve India’s everyday family riders. Priced at ₹89,999 (ex-showroom), the Magnus Grand introduces performance upgrades and style refinements while maintaining its core identity as a reliable, family-focused EV.
    One of the key highlights of the Magnus Grand is its shift to Lithium Ferrous Phosphate (LFP) battery chemistry, offering increased thermal stability, a longer life cycle, and a 5-year warranty a significant step in enhancing consumer trust in EV durability. The battery is paired with a power-efficient motor and optimized frame design, enabling improved range and road handling.

    Visually, the Magnus Grand arrives with a new dual-tone aesthetic, aluminum grab rails, and color-matched mirrors that reflect the brand’s growing focus on aspirational design. A wider and longer seat, ergonomic grab handles, and higher payload capacity make the scooter better suited for Indian families and urban commutes.
    The digital dashboard, powered by a refined onboard system, offers real-time updates and essential ride data. The vehicle also comes with ampereCare+, an extended service package that enhances post-sales experience and lowers maintenance anxiety.

    “In a segment that’s rapidly evolving, the Magnus Grand stands out by staying true to what Indian riders actually need dependability, safety, and comfort,” said Santhosh Rawal, Executive VP Greaves Electric Mobility. “This is more than a cosmetic upgrade; it’s a product rethink based on years of user data and on-ground feedback.”
    With increased localization and compliance with the latest AIS 156 safety norms, the Magnus Grand reflects Ampere’s commitment to safer and smarter mobility. Available across 400+ dealerships, the model will begin deliveries immediately in key EV markets.

    As India accelerates its shift toward electric mobility, the new Ampere Magnus Grand positions itself as a trusted everyday vehicle that combines innovation with everyday usability a practical choice for first-time EV adopters and city riders alike.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Altroz Becomes India’s First Hatchback to Score 5 Stars Under Bharat NCAP

    Tata Motors achieves a safety milestone as the Altroz secures top ratings across petrol, diesel, and CNG powertrains under the new Bharat NCAP assessment.

    Tata Motors has created history by becoming the first manufacturer in India to receive a 5-star Bharat NCAP safety rating for a hatchback. The all-new Altroz has earned the coveted rating across petrol, diesel, and CNG variants, underscoring the automaker’s consistent focus on safety leadership.
    The Bharat New Car Assessment Programme (Bharat NCAP), which was introduced to create localized safety benchmarks for Indian vehicles, evaluated the Altroz under Adult Occupant Protection (AOP) and Child Occupant Protection (COP) protocols. The Altroz scored 29.85 out of 32 in AOP and 44.54 out of 49 in COP marking one of the highest cumulative scores in its segment.

    “Tata Motors has always been at the forefront of vehicle safety in India,” said Mr. Mohan Savarkar, Chief Product Officer, Tata Motors Passenger Vehicles Ltd. “The 5-star Bharat NCAP rating for the Altroz not only reinforces our engineering and safety commitment, but also makes it India’s safest hatchback across all fuel types.”

    With over 500,000 units sold since launch, the Altroz has been widely recognized for its design, drivability, and now, class-defining safety credentials. The car is built on Tata’s ALFA (Agile Light Flexible Advanced) Architecture, which forms the foundation for its crash protection capabilities.

    The Altroz had previously received a Global NCAP 5-star rating for its petrol model in 2020. This new Bharat NCAP rating makes it the first car in India to receive top-tier ratings under both global and domestic safety assessment programs.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • COMET CBS-05 Pro by Cellecor Blends Karaoke Fun with Everyday Audio Utility

    With a retro-inspired design, dual 50W stereo output, and wired karaoke mic, the new speaker is designed for both living rooms and leisure

    Cellecor, one of India’s fastest-growing consumer electronics brands, has launched the COMET CBS-05 Pro a portable Bluetooth speaker that merges retro design with practical features for both solo music enjoyment and group entertainment. The speaker is now available across major e-commerce platforms and select offline outlets.
    The COMET CBS-05 Pro delivers 50W stereo output through dual drivers and comes with deep bass tuning, promising strong performance in mid-size rooms. Designed for indoor leisure and casual outdoor use, it supports multiple inputs including Bluetooth 5.0, USB, AUX, FM, and TF card.

    What sets this launch apart is its karaoke capability. The speaker includes a wired karaoke microphone, making it suitable for home parties, celebrations, and casual jamming sessions. The compact body, wood-finish panel, and carry strap give it a retro-meets-modern aesthetic.

    “COMET CBS-05 Pro isn’t just a speaker, it’s an entertainment hub. Whether you’re relaxing solo or hosting friends, this product is made to be your go-to audio companion,” said a Cellecor spokesperson.

    This launch follows Cellecor’s growing footprint in lifestyle electronics, as the brand continues to expand beyond its core mobile accessories range into smart TVs, wearables, and home audio.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • From Concept to Command: Renault Appoints Sandeep Bhambra and Dr. Vikraman to Drive India’s Design & Engineering Vision

    The new leadership reinforces India’s pivotal role in Renault’s global R&D strategy, spanning design, testing, digital architecture, and future mobility innovation.

    Renault Group has announced key leadership appointments in India, strengthening its vision to position the country as a hub for global automotive innovation. Sandeep Bhambra has been appointed Head of Renault Design India, while Dr. Vikraman Subramanian will serve as Head of Engineering at Renault Nissan Technology & Business Centre India (RNTBCI).
    The appointments come at a strategic moment, as India becomes increasingly central to Renault’s global product pipeline not only in terms of cost efficiency and volume, but also as a source of innovation in future mobility, platform architecture, and software-defined vehicles.

    Sandeep Bhambra, a seasoned design leader with experience at the Renault Design Studio in France, returns to India to helm Renault Design India. He brings over two decades of design expertise across passenger vehicles and advanced concept projects. His new mandate includes leading exterior and interior design for India-centric as well as global models. Renault Design India, located in Chennai, is one of four global design centers and plays a key role in concept development and adaptation for emerging markets.
    Dr. Vikraman, with over 20 years of engineering experience across powertrain, vehicle architecture, and systems integration, will head the engineering function at RNTBCI one of Renault’s largest tech hubs outside France. His leadership will span full vehicle development, regulatory compliance, embedded systems, and collaborative platform work with Nissan under the Renault-Nissan-Mitsubishi Alliance.

    India’s Expanding Role in Renault’s Global Strategy
    These leadership moves are part of a broader recalibration under Renault’s international strategy, which seeks to diversify its engineering and design base while leveraging India’s digital and manufacturing ecosystems. India is not just a manufacturing base for Renault; it is increasingly seen as a launchpad for mobility solutions relevant to both domestic and global markets.
    RNTBCI, which employs over 7,000 people, is central to Renault’s activities in digital engineering, vehicle testing, and software innovation including in areas like advanced driver-assistance systems (ADAS), infotainment, and connectivity.

    What This Means for the Market
    For India, these appointments reaffirm Renault’s long-term investment in local talent and capability building. They also come as the company is reportedly preparing next-gen models tailored to Indian consumer preferences, regulatory frameworks, and infrastructure realities while ensuring global scalability.
    The announcement underscores a growing industry trend where India, once seen primarily as a small-car market, is now a critical node in global design and engineering networks.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Savings Before Tax: Kia India’s Festive Campaign Offers Up to ₹1.75 Lakh Off

    Seltos, Carens Clavis, and Carens buyers get dual festive and tax relief benefits until 22 September 2025

    As India’s festive season begins and a revised GST framework looms on the horizon, Kia India has launched a limited-time offer that combines the best of both worlds pre-GST savings and Diwali-driven promotional benefits. Customers looking to purchase Kia models like the Seltos, Carens, or the recently launched Clavis stand to gain total benefits of up to ₹1.75 lakh, making this one of the most lucrative buying windows of the year.
    Kia India, a wholly-owned subsidiary of Kia Corporation, has emerged as a key player in India’s competitive passenger vehicle segment. Known for models that blend design-forward thinking with smart pricing and solid performance, the company has rolled out this offer with an aim to front-load consumer value ahead of anticipated price revisions triggered by the upcoming GST slab realignments.

    This dual-benefit campaign includes direct festive savings and pre-GST relief. While base savings vary by model and variant, the maximum combined offer across select models reaches ₹1.75 lakh including cash discounts, exchange bonuses, and extended warranty packages. Specific variants of the Kia Seltos, Carens, and Clavis are eligible for discounts that include pre-tax inventory adjustments as well as dealership-level festive promotions.
    The announcement comes amid a period of intense competition and market anticipation. Automotive industry watchers have forecasted increased footfall in showrooms during the upcoming Ganesh Chaturthi and Navratri weeks. Kia India’s early move is positioned as a way to capture first-wave festive buyers before other OEMs respond with their own incentives. The offer is available at all authorised Kia dealerships across the country and will run until 22 September 2025, subject to model and stock availability.

    The Clavis, introduced earlier this year, has become one of Kia’s fastest-selling subcompact SUVs, especially among first-time urban buyers. The Carens continues to be a strong player in the premium MPV segment, while the Seltos remains a benchmark in the midsize SUV space. All three vehicles have undergone recent updates in design, safety, and tech features, adding greater consumer pull ahead of this campaign.
    While Kia India has not released a detailed city-wise breakdown of offer slabs, the cumulative savings reflect a mix of pan-India pricing adjustments in anticipation of GST impact, as well as regionally adjusted dealership incentives. Industry analysts suggest that similar moves may be made by other automakers if GST changes proceed in Q4.

    This campaign also aligns with Kia’s ongoing strategy to strengthen its dealership footprint and customer experience in Tier 2 and Tier 3 cities, where price sensitivity remains high. The company recently crossed the milestone of 1 million units sold in India since its market entry in 2019. With a robust product portfolio, the brand is working to expand its market share in the petrol and electric segments, while leveraging consumer shifts toward feature-rich mid-segment vehicles.
    Speaking on the campaign, Kia India’s Head of Sales and Marketing commented, “With the festive season around the corner and expected shifts in tax policies, we want to give customers the best possible value. This initiative is designed to bring together the joy of celebration and smart financial timing. We invite buyers to visit our dealerships and experience our vehicles first-hand before the 22nd.”

    In addition to monetary savings, Kia has also partnered with finance companies to offer bundled EMI plans, extended insurance, and instant loan approvals to accelerate decision-making during the short offer period. Consumers can check eligibility, offers, and book test drives through Kia India’s official website or by visiting local dealerships.
    With this campaign, Kia joins the ranks of leading OEMs that are adapting promotional strategies to the evolving tax landscape and changing buyer preferences. As consumers weigh purchase decisions against market volatility and upcoming regulatory changes, Kia’s campaign stands out for its timing, clarity, and immediate impact.
    For buyers interested in locking in pre-GST prices while also taking advantage of festive finance deals, this 11-day campaign window may be the optimal time to drive home a Kia.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • From 5-Star Safety to AI Driving Tech: Nexon.ev Adds ADAS to Empowered+ Variant

    Tata.ev’s latest update to the Nexon.ev includes segment-first safety automation, aiming to strengthen the EV’s market edge ahead of Diwali 2025.

    Tata.ev, the electric mobility division of Tata Motors, has upgraded its flagship Nexon.ev with Advanced Driver Assistance Systems (ADAS) in its Empowered+ variant. The move introduces active safety features typically found in luxury segments, pushing the Nexon.ev further ahead in India’s competitive EV landscape. Already awarded a 5-star safety rating under Bharat NCAP, the Nexon.ev now takes a significant step into intelligent mobility by integrating camera- and radar-based driver assistance systems designed for Indian roads.
    With this addition, the Nexon.ev becomes the first electric SUV in its class to offer Level 2 ADAS features. These include automatic emergency braking in the event of an imminent collision, forward collision alerts to warn of approaching traffic, and real-time lane departure warnings that help drivers maintain control on highways. The car also provides gentle lane keep assistance, traffic sign recognition, high beam assist for night-time driving, and a series of alerts to monitor rear traffic movement, blind spots, and doors opening in unsafe conditions. Each of these systems is calibrated for Indian traffic behaviour, which has long been a challenge for imported ADAS solutions.

    Tata Motors emphasizes that the technology is not merely ported from international vehicles but developed with local conditions in mind. Uneven road markings, unpredictable vehicle movements, and densely populated driving environments have been factored into the algorithmic tuning of the system, ensuring that alerts are timely without being intrusive.
    The Nexon.ev has already crossed the 65,000-unit sales mark, making it the highest-selling electric SUV in the country. The addition of ADAS reinforces its leadership not just in sales, but also in safety and user experience. With the Empowered+ trim, Tata.ev now provides a sophisticated package that merges electrification, connected tech, and real-world safety enhancement in a single product.

    Positioned just ahead of the Diwali festive season, the ADAS-enabled Empowered+ variant will be available across Tata.ev showrooms nationwide, including in its popular #DARK Edition. Pricing is expected to begin near ₹19 lakh ex-showroom, aligning with consumer demand for intelligent features without crossing into luxury pricing territory.
    This upgrade complements Tata.ev’s wider strategy of ecosystem development. Alongside the Nexon.ev, Tata Motors continues to grow its Acti.ev platform the base for a full range of upcoming electric cars and its collaboration with Tata Power ensures expanded access to fast-charging infrastructure across urban and semi-urban India. The mobile app ecosystem allows users to remotely control, diagnose, and schedule their EVs, while also mapping nearby charging stations.

    As the electric vehicle market matures and new models enter the fray from Mahindra, Hyundai, MG, and BYD, Tata Motors appears committed to raising the bar. The ADAS addition isn’t a gimmick; it’s a sign of what mainstream Indian EVs are beginning to offer: real-world safety, AI-enabled driving aids, and an increasingly confident consumer experience.
    Auto industry analysts believe the timing couldn’t be better. With safety now becoming as important as cost in the Indian buyer’s checklist, and Bharat NCAP ratings gaining visibility, Tata.ev’s update positions the Nexon.ev as the benchmark in its segment. From functional design to intelligent safety, the Nexon.ev represents what modern Indian families now seek and what Tata Motors intends to deliver.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • BenQ Launches VS25 and WDC15 at InfoComm India 2025, Making India the Global Debut Hub for Wireless Collaboration Tech

    At InfoComm India 2025, BenQ unveils InstaShow VS25 and WDC15 wireless conferencing and presentation devices designed for hybrid meetings, multi-user connectivity, and zero-software deployments

    At this year’s InfoComm India in Mumbai, global display technology major BenQ made a decisive move by choosing India as the global launchpad for its latest wireless conferencing systems. The company officially introduced the InstaShow VS25 and InstaShow WDC15, signalling not just a product upgrade but a strategic acknowledgement of India’s growing influence in enterprise technology adoption.
    Unlike many global rollouts that begin in North America or Europe, BenQ’s choice to debut these devices in India reinforces the country’s shift from being a high-growth market to a global innovation influencer. The VS25 and WDC15 are positioned to tackle long-standing inefficiencies in digital meetings, boardroom presentations, and hybrid workplace setups without requiring any app, driver, or IT intervention.

    The flagship VS25 is designed for fluid multi-user environments with support for up to 64 paired buttons and four presenters on screen at once. It offers native 4K at 60Hz resolution, seamless touchback control, and full platform compatibility with conferencing services such as Zoom, Google Meet, and Microsoft Teams. Crucially, it operates independently of the company’s network infrastructure, offering Wi-Fi 6 performance through a secure hardware link. This enables enterprises to bypass latency, firewall, and compatibility challenges typically faced in corporate boardrooms.
    Complementing the VS25 is the InstaShow WDC15, a leaner model optimised for boardrooms, training sessions, and corporate education environments. This version supports up to 16 presenters and is aimed at simplifying workflows across departments without sacrificing performance or security.

    BenQ India’s Managing Director Rajeev Singh cited that as hybrid work becomes entrenched in India, the loss of meeting productivity due to device setup has become a critical concern. “Our studies show that enterprises lose an average of 15 minutes per meeting due to basic connectivity issues. That’s 1.25 hours per employee per week adding up to thousands of hours annually for mid-size organisations,” he said. “The VS25 and WDC15 are designed to eliminate those frictions entirely. You plug in, press the button, and you’re on.”
    In line with India’s evolving workplace culture, both products support major screen-sharing protocols such as Apple AirPlay, Google Cast, and Miracast. This ensures cross-platform compatibility across iOS, Android, Windows, and MacOS. Whether used in modern huddle rooms or traditional conference settings, BenQ’s approach eliminates the need for guest Wi-Fi access, corporate LAN configurations, or last-minute dongle hunts.

    BenQ also stressed security, noting that both models meet high compliance standards with AES-128 encryption, WPA3 support, and CVSS 4.0 compliance key for regulated industries like BFSI, healthcare, and government.
    The InstaShow VS25 is priced at ₹1,99,000 and the WDC15 at ₹99,000. Both are now available across India through BenQ’s authorised partner ecosystem. While many hardware brands reserve advanced launches for mature markets, BenQ’s decision to debut here stems from a sharp rise in India’s hybrid workforce, enterprise tech investments, and demand for frictionless conferencing.

    The global group, which includes companies like AU Optronics, Qisda, and Darfon, is part of a $25B+ ecosystem with interests spanning healthcare, education, precision manufacturing, and display innovation. With offices across 30+ countries and a workforce exceeding 100,000, BenQ’s commitment to India is not symbolic, it’s strategic.
    As enterprise digitisation accelerates, India’s role in influencing product direction and user experience design is expanding. The global-first launch of VS25 and WDC15 at InfoComm India 2025 confirms that India is no longer a test market, it is where the future of digital collaboration is being built.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • This EV Day, Ampere Nexus Brings Everyday Tech to India’s Streets, Peaks, and People

    From full-screen map mirroring to a 13,200-ft ride to Shipki La, Greaves Electric Mobility’s flagship scooter redefines real-world EV performance and digital intelligence.

    On the occasion of World EV Day, celebrated annually on September 9 to promote sustainable mobility, Greaves Electric Mobility marked a milestone in the Indian two-wheeler industry. Its flagship high-speed electric scooter, Ampere Nexus, demonstrated that cutting-edge EV technology no longer belongs only to concept stages or luxury segments. It now belongs on the streets and even in the mountains.
    With a bold real-world ascent to Shipki La Pass, nestled at over 13,200 feet in Himachal Pradesh and bordering Tibet, Ampere Nexus proved that Indian electric scooters are ready for terrain previously dominated by petrol engines. This journey wasn’t just symbolic. It was backed by robust performance on steep inclines, temperature variability, and altitude effects a true test for lithium-ion battery systems and permanent magnet motors in unpredictable environments.

    But Ampere Nexus isn’t just built for extremes. It’s designed for the everyday rider. In cities like Bengaluru, Mumbai, and Hyderabad, the scooter integrates seamlessly with modern digital needs. Featuring full-screen map mirroring, Bluetooth telephony, riding modes, and regenerative braking, Nexus is effectively a smart device on wheels. It addresses key urban rider concerns: battery reliability, range confidence, and intelligent interactivity a space previously under-addressed in India’s mid-range EV segment.
    Greaves Electric Mobility, a division of Greaves Cotton, has steadily evolved from being a legacy auto components company to one of India’s most influential names in sustainable mobility. With over 300,000 Ampere scooters sold to date and a growing nationwide charging and service ecosystem, the company is now among the most active enablers of India’s shift from ICE to electric in the two-wheeler segment.

    Ampere Nexus, launched earlier in 2024, is Greaves’ answer to both commuter convenience and aspiration. With a certified range of 136 km and top speed nearing 90 km/h, it is aimed at working professionals, students, and delivery partners alike users who need consistent, comfortable, and low-cost transport. It runs on the high-performance G-Finesse platform, equipped with a mid-mounted motor, and an IP67-rated battery pack suited for both dry and monsoon conditions.
    But what truly sets Nexus apart is its rider intelligence. With smartphone integration, over-the-air updates, real-time diagnostics, and navigation features, the scooter represents the confluence of IoT and mobility what the industry increasingly calls “connected EVs.” These features aren’t luxuries anymore. For the urban Indian rider navigating traffic, deadlines, and unpredictable infrastructure, they are necessities.

    During the recent Shipki La ascent, Greaves released behind-the-scenes footage showcasing the scooter climbing rugged Himalayan trails without fossil fuel assistance. Local communities and riders participated in demo rides, showcasing the bike’s terrain adaptability. What was traditionally considered a petrol-only belt was reintroduced to clean mobility — without range anxiety.
    Sanjay Behl, CEO and Executive Director of Greaves Electric Mobility, stated that the mission was never just to create an electric scooter but to create a connected, practical, and aspirational two-wheeler that makes EV adoption a no-compromise decision. “We want electric to be the first choice, not the alternate,” he emphasized in earlier interviews.

    The Nexus campaign ties into the Indian government’s larger FAME II policy and EV30@30 initiative, which aims for electric vehicles to make up 30% of new vehicle sales by 2030. Nexus contributes directly to this mission by removing barriers to adoption whether technological, infrastructural, or aspirational.
    Another key focus for Greaves is accessibility. While many EV brands chase top-tier pricing, Ampere has focused on bringing value to India’s largest consumer base the working middle class. Through financial partnerships with SBI, Bajaj Finance, and other NBFCs, the Nexus is available with zero down payment and monthly EMIs as low as ₹2,999. Combined with low running costs and government subsidies in select states, ownership becomes significantly more affordable than ICE alternatives.

    Charging infrastructure continues to be a challenge across Indian cities, and Greaves has responded with both home-charging and community charging solutions. Its collaboration with Bounce Infinity, ChargeZone, and other EV infra startups further extends the usability of Ampere scooters beyond metro zones.
    What stands out about the Ampere Nexus rollout is the brand’s shift toward lifestyle positioning. This isn’t just about going electric, it’s about rethinking the scooter as a mobility partner. Social media campaigns highlight young riders using Nexus for everything from daily office commutes to long weekend rides in the Western Ghats. Influencer tie-ups, university trials, and even curated rural test rides have positioned Nexus as India’s most relatable EV in 2025.

    Unlike legacy petrol models that sold on engine specs and mileage, Nexus is selling on confidence range accuracy, battery safety, digital utility, and design ergonomics. And it’s working. In Q1 FY25, Greaves Electric Mobility reported a 34% increase in YoY sales for Ampere scooters, led by Nexus demand. The scooter now contributes to over 60% of the brand’s monthly revenue, with customer reviews reflecting satisfaction with stability, build quality, and after-sales service.
    With World EV Day as the backdrop, the message is clear: electric mobility in India has moved from experimentation to execution. The Ampere Nexus is not just proof of concept. It is proof of transformation of how one Indian company, rooted in a 165-year-old legacy, is ready for the next century of transportation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.